MAEC 3 GUIDE QUESTIONS
MAEC 3 GUIDE QUESTIONS
2. Compare the definition of stakeholder before and after sustainability development has
been introduced.
- Even before sustainability development, stakeholders were typically defined as those who
had direct financial or operational relationships with a company, such as shareholders and
employees. The definition of sustainability evolved to include a broader range of groups, such
as communities, environmental organizations, and future generations. This shift emphasizes
a company's responsibility to consider the long-term social and environmental consequences
of its decisions.
3. What is reputation management? Explain why companies are concerned about their
reputation and its effects on stakeholders.
- Monitoring and influencing how the public, stakeholders, and media perceive a company is
known as reputation management. Companies are concerned about their reputation because
it directly influences customer trust, brand loyalty, and market position. A positive reputation
can attract customers and talent, whereas a negative one can result in lost business and
strained stakeholder relationships.
5. What is Value Chain perspective? Cite changes to value chains in businesses after
applying sustainability.
- The Value Chain viewpoint evaluates all of the operations that a corporation does to deliver
a product or service, from initial sourcing to final delivery. Businesses that implement
sustainability frequently witness improvements such as the use of eco-friendly products,
increased energy efficiency, and improved labour standards. These reforms are intended to
decrease environmental impact, raise ethical standards, and provide long-term value across
the value chain.
SOURCES:
https://en.wikipedia.org/wiki/Sustainability#:~:text=The%20term%20sustainability%20is%20de
rived,sustainability%20referred%20to%20environmental%20sustainability.
Commission.org.uk. https://www.sd-commission.org.uk/pages/what-is-sustainable-
development.html
Report
- The 3 pillars of sustainability: environmental, social and economic. (2023, June 15).
Enel.com. https://www.enel.com/company/stories/articles/2023/06/three-pillars-
sustainability