DEPARTMENT OF INTERNATIONAL BUSINESS

SCHOOL OF MANAGEMENT

MBA (International Business)

COURSE CURRICULUM

PONDICHERRY UNIVERSITY
PONDICHERRY 605 014

BOS Approved Syllabus on 26-07-2019

 CONTENTS
1. ABOUT THE DEPARTMENT …………………………………… 3

2. PROGRAMME OUTCOME FOR MBA-IB (PO’s) …………………….. 5

3. PROGRAMME SPECIFIC OUTCOMES FOR MBA-IB(PSO’s) ……… 6

4. PROGRAMME THRUST AREAS ………………………………………. 7

5. PROGRAMME REGULATIONS ………………………………………. 9

6. STRUCTURE OF THE PROGRAMME ………………………………….. 14

7. LIST OF ELECTIVE COURSES …………………………………………. 16

DETAILED SYLLABUS

8. SEMESTER-I .............................................................................................. 18-25

MIBA 411 Management Process & Organizational Behavior

MIBA 412 Quantitative Techniques for Business Decisions
MIBA 413 Economics for Managers
MIBA 414 International Trade Documentation Procedures
MIBA 415 Accounting for managers
MIBA 416 IT Tools and Techniques for Global Managers
MIBA 417 Business Communication & Negotiation Skills
MIBA 418 Workshop on Communication Skills

9. SEMESTER-II ............................................................................................. 26-34

MIBA 419 International Marketing
MIBA 420 International Human Resources Management
MIBA 421 Global Corporate Finance
MIBA 422 Research Methods for International Business
MIBA 423 Global Production and Operations Mgt.
MIBA 424 International Economics
MIBA 425 International Business Laws & Arbitration
MIBA 426 Cross Cultural Management
MIBA 427 Workshop on Soft Skills

10. SEMESTER– III… ..................................................................................... 35-38

MIBA 511 International Strategic Management
MIBA 512 Global Logistics & Supply Chain Management
MIBA 513 Enterprise Risk Management
MIBA 514 Workshop Entrepreneurial Skills
MIBA 515 Society Voluntary Service
MIBA 516 Internship on Export-Import Procedures
11. SEMESTER– IV… ....................................................................................... 40
MIBA 517 Global Business Ethics and Corporate Governance

12. MARKETING ELECTIVES ..................................................................... 42-55

MIBA601 Global Buyer Behaviour
MIBA602 International Sales Promotion and Brand Management
MBIA603 Services Marketing
MIBA604 Retail Marketing
MIBA605 International Marketing Research
MIBA606 Green Marketing
MIBA607 Customer Relationship Management
MIBA608 Industrial Marketing
MIBA609 Sales and Distribution Management
MIBA610 Marketing of Hi-Technology Products and Innovations
MIBA611 New Product Development
MIBA612 Digital and Social Media Marketing
MIBA613 Innovation and Startup Management

13. FINANCE ELECTIVES ..............................................................................57-68

MIBA 621 Global Financial Markets and Instruments
MIBA 622 Global Mergers and Acquisitions
MIBA 623 International Investment and Portfolio Management
MIBA 624 Financial Services and Derivatives Management
MIBA 625 Global Asset Backed Securities
MIBA 626 Corporate Tax Planning and Management
MIBA 627 International Accounting
MIBA 628 Forex Management
MIBA 629 Corporate Finance
MIBA 630 International Taxation
MIBA 631 International Banking

14. HUMAN RESOURCE ELECTIVES ........................................................ 70-81

MIBA641 HR for Knowledge Based Organisations
MIBA642 Global Leadership and Skills Development
MBIA643 Technology for HR Value Creation and Management
MIBA644 Global Human Resource Development
MIBA645 Industrial Relations and Labour Legislations
MIBA646 Advanced Behavioural Science
MIBA647 Performance Management Systems
MIBA648 Organisation Development
MIBA649 Training and Development
MIBA650 HRD Score Card 2500
MIBA651 Intellectual Property Rights

15. SYSTEMS ELECTIVES ............................................................................ 83-90

MIBA661 Enterprise Resource Planning
MIBA662 Cyber Crimes and IT Laws
MBIA663 Data Mining and Data Warehousing
MIBA664 Software Project Management
MIBA665 Cloud Computing
MIBA666 Marketing Analytics
MIBA667 Fin tech
16. OPERATIONS ELECTIVES.................................................................... 92-98
MIBA681 Inventory Management & Material Requirement Planning
MIBA682 Modeling Techniques and IT for Operations Management
MBIA683 World Class Manufacturing
MIBA684 Quality Management
MIBA685 Applied Operations Research

2
 DEPARTMENT OF INTERNATIONAL BUSINESS

Vision: Vision of the Department is to shape management education with international

orientation by generating new leading-edge knowledge and preparing upright, dependable,
socially sensitive leader-managers highly committed to the progress of mankind.

Mission: To support business organizations in India and other developing countries by

enriching the best practices in international business. It shall seek to do this by preparing risk-
taking leader-managers who will pioneer emerging global business operations and set new
benchmarks.

Objectives of the Department

1To provide a congenial learning environment to potential aspirants for pursuing

careers in internationally focused management practices.

2. To enhance knowledge through innovative teaching and research, conceptual

and applied, relevant to international business, and to disseminate such
knowledge through budding leader-managers and research publications on
contemporary issues in international business.

3. To develop the decision-making skills and international business competence

ofpracticingmanagersandassistMNCstosolvetheirmulti-dimensionalglobal
business problems by extending consultancy services.

4. To enable and apply current business practices to the management of

International Business.

5. To equip with skills necessary to operate effectively in a multi-cultural

environment and to adopt fast changing social, political, legal, economic
conditions and technological advancements.

6. To associate with other institutions in India and abroad with a view to further
promoting management education in international business.

3
About International Business Programme

Rapid developments in the international business on one hand and the consequential impact
of the same on India’s domestic market on the other, call for a professional approach and
sensitivity to international business environment. The MBA International Business is a
specialized program for developing a competent cadre of business executives to meet the
country’s growing requirements of training personnel in the field of international business
management. The main academic focus is on equipping the participants with an in-depth
knowledge of global business and to instill in them an urge to take up competitive global
challenges. The program also focuses on equipping its students with all the knowledge and
expertise in dealing with the corporate world ranging from Foreign Language, International
Marketing, International Finance, Economic Analysis, International Logistics, Foreign
Exchange and Cross-Cultural Management to Manage MNC's, Global Business Information
System, and Export-Import Systems.

Program Features

The MBA International Business Program – a multidisciplinary and integrative curriculum

reinforcing the strategic, international and ethical dimensions of business – has the following
salient features:
 With experienced teachers on the Faculty, the program equips the students with the
practical nuances of conducting international business in a competitive environment;
 The Course is meticulously designed to meet the growing international business
challenges, and to develop a competent cadre of business executives;
 The University has a well-equipped library along with the school library, with online
databases and Computer Centers with a 24 -hour Internet access;
 Using lectures, case studies, problem-based learning and group projects, the program
prepares the students to manage, motivate and, innovate, and
 Periodical Guest Lectures by Executives from different MNCs; Industry Visits; Summer
Project training, Internship and a Final Project in MNCs are the USPs of our program.

4
 PONDICHERRY UNIVERSITY
Department of International Business
School of Management

Programme Outcome for MBA International Business (PO’s)

1. Students will develop professional skills that prepare them for immediate corporate
employment and for life-long learning in the areas of International Business, Management
and related fields.

2. Students will establish themselves as effective professionals by solving real problems

through the use of International Business & management science knowledge and with
attention to team work, effective communication, critical thinking and cross cultural problem
solving skills.

3. Students will be provided with a management educational foundation that prepares them
for global excellence, international leadership roles along diverse cross cultural career paths
with encouragement to professional ethics and active participation needed for a successful
career across the globe.

4. Students will demonstrate their ability to adapt to a rapidly changing environment by

having learned and applied new skills and new competencies.

5
 Programme Specific Outcomes for MBA International Business (PSO’s)

1. An ability to recognize the importance of professional development by pursuing

International Business which offers challenging and rewarding careers and immediate
employment.

2. Apply conceptual International Business foundations to solve practical decision- making

problems, both individually and as part of teams using techniques such as case analysis,
projects and assignments.

3. An ability to develop a systematic understanding of globalization and its impact on

People, Global businesses, Technology and the Economy.

4. An ability to demonstrate a critical awareness of current issues with respect to Cross

Culture & diversity, social responsibility, sustainability, innovation, knowledge management,
etc.

5. An ability to analyze international business problem identification and to formulate and

use the appropriate managerial techniques for solutions.

6. Recognize and address global ethical issues and Indian values and apply them in
organizational settings across globally.

7. An understanding of professional, ethical, legal, financial, marketing, sales, logistical

security and social issues and responsibilities.

8. Use information and knowledge effectively: scanning and organizing data, synthesizing
and analyzing in order to abstract meaning from information, and to share knowledge.

6
Program Thrust Areas
TheMBAInternationalBusinessProgramisaspecializedcoursedesignedinthebackdropof
immensechangeshappeninginthecorporateworldforthelasttwodecadesacrosstheworld. This
program not only covers general management courses but also includes various new courses
identified based on the contemporary international industry requirements. The thrust areas of
the program are presentedbelow:

Global Business General Management Human Resource

 International Economics  Management Process  Human Resource

 Global BusinessEnvironment  Quantitative Management
 International Banking Techniques for  HR for
 InternationalHRManagement Management Knowledge Based
 International Financial  Entrepreneurship and Organizations
Management ProjectManagement  Global
 Research Methods for  Managerial Leadership&
InternationalBusiness Economics Skills
 International Strategic  Insurance and Risk Development
Management Management  Global Human
 Export Management and  Tourism, Hospitality Resource
Logistics & Customer Development
 Global Mergers and Relationship
Acquisitions Management
 Global FinancialMarkets  Innovation and
 Overseas Buyer Behavior StartupManagement
 Intellectual Property
Rights

Finance Marketing Management

 Accounting and Financial  MarketingManagement

Analysis  Global Buyerbehavior
 Merchant Banking and  Global BrandManagement
Financial Services  International Sales Promotion andNegotiation
 CorporateFinance  RuralMarketing
 Global Financial Markets  AdvertisingManagement
&Instruments  GreenMarketing
 Global Mergers  Sales & DistributionManagement
&Acquisitions  Digital and Social MediaMarketing
 International Investment
&Portfoliomanagement

7
IT and Systems Operations
 Inventory management and Materials
 CloudComputing requirement planning
 Enterprise ResourcePlanning  Modern Techniques and IT for
 Software ProjectManagement operationsmanagement
 Data Mining andWarehousing  World classmanagement
 MarketingAnalytics  QualityManagement
 Fin tech  Production and Operations
Management
 Applied OperationResearch

8
 PROGRAMME REGULATIONS

EligibilitycriteriaforAdmissionintoMBA:InternationalBusiness:Bachelor’s(10+2+3)
Degree in any discipline with 50 per cent marks or equivalent grade as recognized by UGC.

Selection Procedure: Selection will be based on Common Admission Test (CAT) entrance
examination conducted by one of the IIMs on behalf of IIMCAT. All applied will be called
for GD/PI and a merit list is prepared.

Choice Based Credit System (CBCS): The MBA (International Business) Degree
Programmeisofferedthroughaunique‘ChoiceBasedCreditSystem’.Inthissystemsubjects are
classified into Hard Core and Soft-Core Papers and Hard Core subjects are compulsory. The
students have a choice to select from among the list of Soft Core papers offered within the
department and by otherdepartments.

Weightage of Marks: The weightage of marks between continuous Internal Assessmentand

End Semester Examination shall be 40 and 60respectively.

Passing Minimum: PU CBCS Regulations 2019

Internal Assessment Components: The weightage of 40 marks for Internal Assessment

Components shall consist of the following components.

1. Two Class Test s(15+15) : 30 marks

2. Assignments / Quizzes / Seminars/Caseanalysis/ : 10 marks
Term paper/Class participation/Presentations

-------------
Total : 40 marks
--------------

EvaluationofEndSemesterWrittenExamination:TheanswerscriptsoftheEndSemester
Examination shall be evaluated for a weightage of 60marks.

9
Comprehensive Viva-voce Examination: The End Semester Comprehensive Viva-Voce
Examination shall carry a weightage of 100 marks and this will be evaluated as per CBCS
Regulations 2019- 2020.

Summer Project: Every student of MBA: International Business shall carry out a project in
any leading business organization (preferably in an MNC) for a period of 8 weeks during
summer vacation (May& June) under the guidance of a Faculty Member in the Department.
Once guides are allotted to the students, the students should contact the respective guides
periodically and get necessary guidance and feedback on the project work. At the end of the
project period, every student shall make a presentation of his/ her project work and shall
submit a structured project report as approved by the Faculty Guide within 15 days from the
date of the completion of the project period.

The Summer Project Report and Viva-Voce examination will be evaluated by two Internal
Examiners. Summer Project Report will be valued for a weightage of 75 marks and Viva –
Voce examination for the Summer Project shall carry a weightage of 25 marks (Total 100
Marks). The Summer Project marks obtained by the students will be recorded in the mark
statement issued to them in the Third Semester (along with the third semester marks).

Internship: Every student of MBA: International Business shall undergo Internship training
during the Third Semester of the programme. This Internship shall be for 2 days (Fridays &
Saturdays)inalltheweeksoftheentireThirdSemester.DuringthisInternship,everystudent should
attach himself/ herself with any organization carrying on any type of international operations
or transactions. The objective of the Internship training is to give the students a hands-on
experience of real life business operations. At the end of the Third Semester, each
studentshouldsubmitanInternshipTrainingReportexplainingclearlywhateachstudenthas learnt
during the Internship period. The Internship Report and the Viva-Voce Examination
willbeevaluatedbytheinternalFacultyGuide.TheweightagefortheInternshipReportshall
be75marksandweightageforViva-VoceExaminationshallbe25marks(Total100marks).

10
Voluntary Service
Every student of MBA: International Business should carry out a Voluntary service with a
registeredNGO\inanyleadingbusinessorganization(preferablyinanMNC)foraperiodof 3 weeks
starting from December last week till the third week of January. Once the guidesare allotted
to the students, the students should contact the respective guides periodically andget necessary
guidance and feedback on the project work. At the end of the Voluntary Service
period,everystudentshallsubmitastructuredreportasapprovedbytheFacultyGuidewithin the
period specified by theDepartment.

The Voluntary service Report and the Viva-Voce Examination will be evaluated by the
internal FacultyGuide.TheweightagefortheReportshallbe75marksandweightageforViva-Voce
Examination shall be 25 marks (Total 100marks).

Final Project: Every student of MBA: International Business should carry out a project in
any leading business organization (preferably in an MNC) for a period of 8 weeks starting
from March till the third week of April. Once the guides are allotted to the students, the
students should contact the respective guides periodically and get necessary guidance and
feedback on the project work. At the end of the project period, every student shall submit a
structured project report as approved by the Faculty Guide within the period specified by the
Department.

The Final Project Report and Viva-Voce examination will be evaluated by two Internal
Examiners. Final Project Report will be valued for a weightage of 75marksandViva-Voce
examinationfortheFinalProjectshallcarryaweightageof25marks(Total 100Marks).

Industrial / Port Visits: Industrial Visit (Industrial Study Tour) shall be the compulsory
componentoftheMBA:InternationalBusinessProgramme.Suchtourwillbeorganizedwith the
approval from the appropriate authorities of the University. It is also resolved that oneto three
teachers along with few Ph.D full time scholars of the Department by rotation will be
accompanying thestudents.

11
Question Paper Pattern:
The question paper pattern for each of the subjects for the End-Semester Written Examination
(For 60 Marks) shall be as given

Part A

Consist of 10 short answer questions each carrying two (02) marks (two questions should be
asked from each Unit) (10 X 2 = 20 marks)

Part B
Fivequestionsaretobeanswered(Eitherorpattern)eachcarryingsix(06)marks(two questions will
be asked from each Unit) (5 X 6 = 30marks)

Part C
A compulsory question consisting a Case study/ Problem in the relevant Subject (1X10 = 10
marks)

Attendance: Each student shall obtain 70 per cent attendance to be eligible for appearingfor
the Semester-EndExamination.

Grading: Grading of the marks obtained by the students shall be made as per the norms of
Choice Based Credit System (CBCS) of 2019-2020 in the same manner as followed in other
Departments of Pondicherry University.
PROGRAMME DETAILS
(MBA - International Business)

Total Number of Credits - 109

Total Number of Theory Papers - 25
Total Number of Project Works - 2
Total Number of Workshops - 3
Total Number of Internship - 1
Total Number of Comprehensive Viva-Voce - 1

12
 MBA (International Business)
Choice Based Credit System

Sl. Nature of Course Semester wise Credits Total Percent

No. Credits (%)
SEM I SEM II SEM III SEM IV
1 Employability 16 27 12 9 64 59

2 Potential Demand/ 9 5 8 3 25 23
Skill Development
& Enhancement MIBA414 MIBA426 MIBA516 MIBA517
MIBA 416 MIBA 427 MIBA512
MIBA417 MIBA513
3 Ability Centric/ 2 4 - 6 5
Service to society/ -
Workshop MIBA 418 MIBA514
MIBA515
4 Summer Project / 6 6 12 11
Internship / Final Summer Final
Project Project Project
5 Comprehensive - - - 2 2 2
Viva-Voce MIBA 518

Credits 27 32 30 20 109 100

CBCS 1stsem 2ndSem 3rdSem 4thSem Total

Hard Core 20 24 21 11 76
(72 & above)
Soft core 7 8 9 9 33
(14 & above)
Total 27 32 30 20 109

Mode of Evaluation for Continuous Internal Assessment (Weightage: 40 marks)

Two Class Tests, Two Written Assignments, and any of these following components:
Attendance/ Mini Projects / Seminars / Quizzes (announced or unannounced, case
analysis and case discussion / Term Paper, Class Participation and Presentation).

End-Semester Examination (Weightage: 60 Marks)

At the end of the Semester a three-hour written examination will be conducted
covering the entire syllabus

13
 DETAILED COURSE STRUCTURE
FIRST
SEMESTER
Course Code Course Title Credits Marks Hard/Soft
Core
MIBA 411 Management Process and Organisational
Behaviour 4 100 H

MIBA 412 Quantitative Techniques for Business 4 100 H

Decisions
MIBA 413 Economics for Managers 4 100 H
MIBA 414 International Trade Procedures and
Documentation 4 100 H
MIBA415 Accounting and Finance 4 100 H
MIBA416 IT Tools and Techniques for Global
Managers 3 100 S
MIBA 417 Business Communication and Negotiation 2 100 S
Skills
* MIBA418 Workshop on Communication skills 2 100 S
Total 27 800 HC-5, SC-3
* No written test only oral examination

SECOND
SEMESTER
Course Code Course Title Credits Marks Hard/Soft
Core
MIBA 419 International Marketing 4 100 H
MIBA 420 International Human Resources Management 4 100 H
MIBA421 Global Corporate Finance 4 100 H
MIBA 422 Research Methods for International Business 4 100 H
MIBA 423 Global Production and Operations 4 100 H
Management
MIBA 424 International Economics 4 100 H
MIBA425 International Business Laws & Arbitration 3 100 S
MIBA426 Cross Cultural Management 3 100 S
MIBA 427 Workshop on soft skills 2 100 S
Total 32 900 HC-6, SC-3

14
 THIRD
SEMESTER
Hard/Soft
Course Course Title Credits Marks
Core
Code
MIBA 511 International Strategic Management
3 100 H
MIBA 512 Global Logistics & Supply Chain Mgt.
3 100 H
MIBA513 Enterprise Risk Management
3 100 H
*MIBA Elective - I (Marketing/ Finance/ HR/
3 100 S
Systems/Operations)
*MIBA Elective- II (Marketing/ Finance/HR/
3 100 S
Systems/Operations)
*MIBA Elective- III (Marketing/ Finance/HR/
3 100 S
Systems/ Operations)
MIBA 514 Workshop on Entrepreneurial skills
2
100 H
MIBA 515 Society Voluntary Service
2 100 H
Report (75Marks) + Viva Voce (25 Marks)
MIBA 516 Internship on Export-Import Procedures
2 100 H
Report (75Marks) + Viva Voce (25 Marks)
MIBA 428 SUMMER PROJECT (6 - 8 Weeks) 100
(May to June) Project Report (75 Marks) 6
+ Viva Voce (25 Marks)
H
Total HC-6, SC-3
30 1000

FOURTH
SEMESTER
Hard/Soft
Code Course Title Credits Marks
Core
Global Business Ethics and Corporate
MIBA517 3 100 H
Governance
Elective- IV (Marketing/ Finance/ HR/
*MIBA Systems/Operations) 3 100 S

Elective-V (Marketing/ Finance/ HR/

*MIBA 3 100 S
Systems/Operations)
Elective-VI (Marketing/ Finance/ HR/
*MIBA 3 100 S
Systems/Operations)
MIBA518 Comprehensive Viva-Voce 2 100 H
PROJECT WORK (8 Weeks) Project Report
MIBA519 (75 Marks) + Viva-Voce (25 Marks) 6 100 H
Total HC-3, SC-3
20 600
*The Code Number for Elective Subjects will be followed as per the Elective Course in the
specialization stream chosen by the students.

15
 LIST OF ELECTIVE COURSES

MARKETING
Hard/
Course
Course Title Credits Marks Soft
Code
Core
MIBA601 Global Buyer Behaviour 3 100 S
MIBA602 International Sales Promotion and Brand Management 3 100 S
MIBA603 Services Marketing 3 100 S
MIBA604 Retail Marketing 3 100 S
MIBA605 International Marketing Research 3 100 S
MIBA606 Green Marketing 3 100 S
MIBA607 Customer Relationship Management 3 100 S
MIBA608 Industrial Marketing 3 100 S
MIBA609 Sales and Distribution Management 3 100 S
MIBA610 Marketing of Hi-Technology Products and Innovations 3 100 S
MIBA611 New Product Development 3 100 S
MIBA612 Digital and Social Media Marketing 3 100 S
MIBA613 Innovation and Startup Management 3 100 S

FINANCE
Hard/
Course
Course Title Credits Marks Soft
Code
Core
MIBA 621 Global Financial Markets and Instruments 3 100 S
MIBA 622 Global Mergers and Acquisitions 3 100 S
MIBA 623 International Investment and Portfolio Management 3 100 S
MIBA 624 Financial Services and Derivatives Management 3 100 S
MIBA 625 Global Asset Backed Securities 3 100 S
MIBA 626 Corporate Tax Planning and Management 3 100 S
MIBA 627 International Accounting 3 100 S
MIBA 628 Forex Management 3 100 S
MIBA 629 Corporate Finance 3 100 S
MIBA 630 International Taxation 3 100 S
MIBA 631 International Banking 3 100 S

16
 HUMAN RESOURCE
Hard/
Course
Course Title Credits Marks Soft
Code
Core
MIBA 641 HR for Knowledge Based Organisations 3 100 S
MIBA 642 Global Leadership and Skills Development 3 100 S
MBIA 643 Technology for H R Value Creation and Management 3 100 S
MIBA 644 Global Human Resource Development 3 100 S
MIBA 645 Industrial Relations and Labour Legislations 3 100 S
MIBA 646 Advanced Behavioural Science 3 100 S
MIBA 647 Performance Management Systems 3 100 S
MIBA 648 Organisation Development 3 100 S
MIBA 649 Training and Development 3 100 S
MIBA 650 HRD Score Card 2500 3 100 S
MIBA 651 Intellectual Property Rights 3 100 S

SYSTEMS
Hard/
Course
Course Title Credits Marks Soft
Code
Core
MIBA661 Enterprise Resource Planning 3 100 S
MIBA662 Cyber Crimes and IT Laws 3 100 S
MBIA663 Data Mining and Data Warehousing 3 100 S
MIBA664 Software Project Management 3 100 S
MIBA665 Cloud Computing 3 100 S
MIBA 666 Marketing Analytics 3 100 S
MIBA 667 Fin Tech 3 100 S

OPERATIONS
Hard/
Course
Course Title Credits Marks Soft
Code
Core
MIBA 681 Inventory Management & Material Requirements Planning 3 100 S
MIBA 682 Modeling Techniques and IT for Operations Management 3 100 S
MBIA 683 World Class Manufacturing 3 100 S
MIBA 684 Quality Management 3 100 S
MIBA 685 Advanced Operations Research 3 100 S

17
F I RS T SEMESTER

18
 MIBA 411 Management Concepts and Organizational Behaviour
Objectives:
To give comprehensive view on management process in the corporateworld.
To give a comprehensive view on the behavior of individuals and groups.
To know the Overview of organizational developmentprocess.
Learning Outcomes:
Would help in perceiving the individual and the organizationgoals.
Help in making decision and managingconflicts.

Unit Description Hours

Nature of Management – Social Responsibilities of Business – Manager and
Environment – Development of Management Thought– Functions of Management -
Levels of Management – Managerial Skills – Planning – Steps in Planning Process –
1 09
ScopeandLimitations–ShortRangeandLongRangePlanning–FlexibilityinPlanning
– Characteristic of a Sound Plan – Management by Objectives (MBO) – Policies and
Strategies – Scope and Formulation – Decision Making – Techniques and Processes
Organizing – Organization Structure and Design – Authority and Responsibility
Relationships – Delegation of Authority and Decentralization – Interdepartmental
Coordination – Emerging Trends in Corporate Structure, Strategy and Culture – Impact
2 09
of Technology on Organizational design – Mechanistic vs Adoptive Structures–Formal
and Informal Organization- Controlling – Importance and Techniques – Direction
Function.
Erickson’s Psycho Social Model, Perception and Learning – Personality and Individual
3 Differences – Motivation and Job Performance – Values, Attitudes and Beliefs – Stress 09
Management – Team & Group creation,.
Group Dynamics – Leadership – Styles – Approaches – Power and Politics –
Organizational Structure, Organizational Climate and Culture , Management &
Emotional Intelligence in Contemporary Business Organisation Concept, Nature,
4 Resistance to change, Managing resistance to change, Implementing Change, Kurt 09
Lewin Theory of Change. Conflict: Concept, Sources, Types, Functionality and
Dysfunctional of Conflict, Classification of Conflict Intra, Individual, Interpersonal,
Intergroup and Organizational, Resolution of Conflict Organisational
Organizational Change and Development Comparative Management Styles and
approaches – Japanese Management Practices –Best Management Practices across the
5 world – Select cases of Domestic & International Corporations – Management of 09
Diversity.
Text Books
1. Robbins and T Judge Organizational Behaviour, PearsonPublishers
2. Luthans Fred - Organizational Behaviour (Tata Mc GrawHill)
Reference Books
1. Newstrom John W. - Organizational Behaviour: Human Behavour at Work (Tata Mc GrawHill)
2. Mc Shane L. Steven, Glinow Mary Ann Von & Sharma Radha R. - Organizational Behaviour (Tata Mc Graw Hill, 3rdEdition)
3. Robbins Stephen P. - Organizational Behaviour (Pearson Education, 12thEdition)

Mode of Evaluation for Continuous Internal Assessment (Weightage of Marks- 40): Two Class Tests, Two Written Assignments,
and any of these following components: Attendance/ Mini Projects / Seminars / Quizzes(announced and / or unannounced case analysis
and case discussion / Term Paper Class Participation / Assessment of Class Notes etc.
End-Semester Examintion (Weightage of Marks – 60): At the end of the Semester a three hour written examination will be conducted
covering the entire syllabus.

19
 MIBA 412 : QUANTITATIVE TECHNIQUES FOR BUSINESS DECISIONS
Objectives:
1. To expose the students to various Statistical and Operations research tools for dataanalysis.
2. To enable the students to interpretation theresults.
3. To facilitate them to take objective decisions based on themodels.
Learning Outcomes:
1. Gains knowledge of various Statistical and Operations research tools for dataanalysis.
2. It helps to interpret the results and to take objective decision based on themodels.
Unit Description Hours

Measures of Central Tendency: Arithmetic Mean, Weighted Arithmetic

Mean, Mean, Median Mode – Measurement of Variance: Range, Quartile
1 deviation, Average deviation, Standard deviation, Coefficient of variance –
09
Probability: Concept and theorems, Binomial, Poisson andNormal
distribution.
Hypothesestesting:Errorsintesting–onetail&twotailtesting–onesample t test
2 and two sample t tests – paired t test – F test – ANOVA: one way and twoway.
09
Non-Parametric statistics: Sign test, Runs test – Chi Square test – Mann
3 Whitney –Wilcoxin test – Krushal Wallis – Friedman tests – Spearman’s
09
Rank Correlation.
4 Correlation and Regression analysis
05
Linear programming: Problem formation, Graphical Method, Simplex –
5 Transportation: Basic feasibility solution, Optimization Methods - Assignment –
Game Theory: Saddle point, Dominance and Mixed strategy. 13

Text Books
1. Sharma J. K, (2012) “Operations Research: Theory And Application”,Macin
2. Gupta S. P, (2006) “Statistical Methods”, Sultan Chand & Co., NewDelhi.
3. Mustafi C. K, (2008) “Statistical Methods InManagerial Decisions”, Macmillan,India.

Reference Books:
1. Levin, I Richard, (2006) “Statistics For Managers”, Prentice-Hall, India.
2. Siegal Sidney and Castellan N. John, (1988) “Non-Parametric Statistics for
TheBehavioural Sciences”, McGraw Hill College,India.
3. Hair Joseph and Anderson Rolph (2010) “Multivariate Data Analysis”, Prentice Hall,
India.
4. Anderson R David et. al., (2009) “South-Western College Pub Quantitative Methods For
Business” South Western College,India.

20
 MIBA 413: ECONOMICS FOR MANAGERS

Objectives:
1. To help in managerial decision making in order to achieve desired economicgoals.
2. Tothinksystematicallywhilesolvingbusinessissuesandalsotoforecastthefuture.
3. To enhance the ability to apply fundamental economic concepts to complex
businessrealities.
Learning Outcomes:
1. Capable of making a managerial decision as desired economicgoal.
2. Enhances to apply fundamental economic concepts to complex businessrealities.

Unit Description Hours

Introduction: Nature and Scope of Managerial Economics - Significance
1 of Economics in Management – Objectives of a firm – Managerial 09
economist’s role and responsibilities – Fundamental economic concepts.
Demand Analysis: Individual and Market demand functions – Law of
2 demand – Determinants of demand – Elasticity of demand – Price 09
elasticity, income elasticity and cross elasticity – using elasticity in
managerial decisions – Demand forecasting techniques – Law of supply.
Production analysis: Factors of production - Production function – Law
3 ofvariableproportion-Economiesofscale–LawofReturnstoscale.Cost 09
analysis: Types of costs - Cost of production – Cost output relationship in
the Short run and long run – their nature, shape and inter relationship –
Break-evenanalysis.
Market Structure: Price determination under perfect competition –
4 Monopoly Market –Duopoly - Monopolistic competition - Oligopoly – 09
Game theory - Pricing methods.
Macro-Economic Environment: National income concepts, measurement
5 – In India - International Comparison - uses of National Income – 09
difficultiesincalculation–NatureandphasesofBusinesscycle–Theories
ofBusinesscycle.Inflation–Demandpullandcost-pushinflation–effects of
inflation and control measures- Government Policies – Fiscal and
Monetary Policy – External SectorPolicies
Text Books:
1. Karl E. Case and Ray C. Fair (2015), “Principles of Economics”, 3rdedition, Pearson
Education.
2. Christopher R Thomas, S. Charles Maurice (2014) “Managerial Economics”, 10thedition,
TaTa Mc GrawHill.
Reference Books:
1. Craig H. Peterson andCris W. Lewis (2005) “Managerial Economics”, PearsonEducation,
2. Michael R. Baye (2006) “Managerial Economics and Business Strategy”, Mc.GrawHill
3. Dominick Salvatore (2009) “Managerial Economics – Principles and worldwide
application”6thedition, Oxford HigherEducation.
4. Gregory N Mankiw (2012) “Principles of Economics” CengageLearning.
5. Robert J Michaels (2011) “Economics for Managers- Transaction and Strategy” Cengage
Learning.
6. William A Mc. Eachern A Indira (2012) “Macro Economics” A south AsianPerspective,
Cengagelearning

21
MIBA 414: INTERNATIONAL TRADE PROCEDURES& DOCUMENTATION
Objectives
1. To understand India’s contribution in International Trade and Service
2. To know the Export and Import Documents used in GlobalTrade
3. To identify futureopportunities and challenges of India’s ForeignTrade
Learning Outcomes:
1. To identify future opportunities and challenges of India’s ForeignTrade.
2. Students gain the knowledge of Export and Import Documents used in Global
Trade.
Unit Description Hours
InternationalTrade:NeedandimportanceofInternationalTrade–Recent
Trends in World Trade – Leading players – India’s Foreign Trade –
Commodity composition and Destination – India’s Export and Import
1 09
position in World merchandise trade and services –Project Exports-
DeemedExports-India’sForeignTradePolicy–IndiaTradeAgreements and
tariffbenefits
StartinganExportOrganization:Startinganexportfirm –Selectionofan
export product – Market selection –Buyer selection - Registration
procedure with Sales Tax, Central Exercise and various Boards and
2 09
councils–Eximcodenumber–Elementsofexportcontract-Globalrules as
UCP 600 of ICC, INCOTERMS – Terms of payment and Letter of Credit
– Payment settlement of exports andImports
Export Documentation: Types of documents – Primary Documents –
3 Regulatory Documents - Transport, Negotiation and Insurance documents 09
– E- Databases and Documents
Export Finance: Sources of Finance - Role of commercial bank, EXIM
Bank, ECGC SIDBI and others – Export promotion Schemes –Insurance
4 09
forExport–Types–exportcreditinsurance–RiskManagement–Types of
risks – mitigationmethods.
Import Procedure and Documentation: Global sourcing – Types ofglobal
procurement – Tender – Negotiation – Contract and others – Customs
regulations and import clearance formalities – Types of import licenses -
5 09
Export Promotion Capital Goods Scheme (EPCG) license- Duty
exemptionscheme–ImportformalitiesforEOUsandSEZs–CEZ-Import
RiskManagement.
Text Books:
1. Aseem Kumar(2007) “Export and Import Management”, Excel Books Publications, New
Delhi
2. David Stewart (2008)” International Supply Chain Management”, Cengagepublications,
3. Ram Singh(2008) “Export Management” Indian Institute of Foreign Trade, NewDelhi
Reference Books:
1. P.K.Khurana (2010): Export Management, Galgotia Publication, NewDelhi
2. Jeevanandam C(2002) “Foreign Exchange: Practices Concepts and control” Sultan Chand
Publications
3. Foreign Trade Policy(2015-2020): Hand book of Export Procedure and Annual of the
Ministry of Commerce, Government ofIndia.

22
 MIBA 415 : ACCOUNTING AND FINANCE
Objectives:
1. To acquaint the students with the fundamental principles of financial, Cost &Management
Accounting.
2. To enable the students to take decisions using management accountingtools.
3. To expose the students to financial management for making efficient investment
decisions.
Learning Outcomes:
1. Knowledge of fundamental principles of financial, Cost & ManagementAccounting.
2. Capability tomakedecisionsusing management accounting tools and investment
decisions.
Unit Description Hours
Book-Keeping and Accounting – Objectives of Financial Accounting – Branches
of Accounting : Financial, Cost and Management Accounting - Accounting
1 09
Conventions - Journal – Ledger- Trial Balance – Preparation of Trading, Profit
and Loss Account and Balance Sheet.
Capital and Revenue Expenditure- Deferred Revenue Expenditure – Capital and
2 Revenue Receipts – Depreciation – Causes and need for depreciation – Different 09
Methods of Calculating Depreciation – Depreciation Accounting
Financial Statements Types of Financial Analysis – Techniques of
Financial Analysis – Comparative Statements, Common Size Statements -
Ratio Analysis – Profitability Ratios – Coverage Ratios – TurnoverRatios
3 09
– Financial Ratios - uses and limitations of Ratio Analysis – Funds Flow
Analysis–usesandlimitations-CashFlowAnalysis–usesandlimitations
– Difference between funds flow and cash flowanalysis.
Marginal Costing –Cost Volume Profit Analysis – Breakeven Analysis – Key
Factor–ProfitPlanning-DecisionsinvolvingAlternativeChoices:Determination of
sales mix, exploring new markets and Make or Buy decisions. Costing – Elements
4 09
of Cost – Cost Accounting – Objectives – preparation of Cost Sheet (Problems) –
Classification of cost – Cost Unit and Cost Centre– Methods of
Costing – Techniques of Costing
Capital Structure - Cost of Capital – Calculation of Cost of Capital – Simple and
5 Weighted –– Capital Budgeting –. Time Value of Money – Evaluation of 09
Investment opportunities
Text Books
1. Grewal T S (2016) “Management Accounting”, Sultan Chand & Sons Private
Limited
2. Maheswari S.N (2014) “Cost & Management Accounting”, SultanChand.
3. Bhattacharyya (2012), “Essentials Of Financial Accounting”, PrenticeHall
Reference Books:
1. Anthony R.N, (2010) “Management Accounting- Text and Cases”,Irwin.
2. Horngren T. Charles, (2000) “Cost Accounting”, PrenticeHall.
3. Kaplan D (2012) “Introduction To Financial Statement Analysis”, KaplanGroup.

23
 MIBA 416: IT TOOLS AND TECHINIQUES FOR GLOBAL MANAGERS
Objectives:
1. To understand the critical role and applications of Information SystemsTools
2. To enable the students with technologicaladvancements
3. To achieve operational excellence with the business tools andtechniques
Learning Outcomes:
1. Knowledge of various new Technologies used in thebusiness.
2. Understand the importance of Information System Tools, business tools and
techniques.
Unit Description Hours
Components of IS- IS Resources- Role of IS in Business- Trend in IS-
Managerial Challenges of Information Technology- Competing with
1 InformationTechnology(IT)-StrategicadvantagesofIT-TheValuechain and 09
Strategic IT- e-Business concepts and Critical factors forsuccess
Data resourcemanagement–typesofdatabases– 09
databasemanagementapproach–datawarehouses,datamining
2 andtheirbusinessapplications.Thenetworkedenterprise,
Networkingtheenterprise –trends in telecommunications –business value
oftele communication networks– The InternetRevolution–The
Businessvalue ofInternet, Intranetand Extranet
Artificial Intelligence Applications in Business-ITinbusiness– 09
functionalbusinesssystems–Cross-functionalenterprisesystems and
3 applications–e-Business models- Enterprise- Business systems - Expert
System–Decision Support System–NeuralNetworks–Fuzzy
Logic – Executive Information System– Knowledge Management.
E-Business Expectations and Customer Satisfaction-e- 09
Commerceapplication trends–Webstorerequirements–Clicks-and-
4 bricks in e-Commerce– m-Commerce, Intelligent Agents in ClientServer
Architecture-Implementation, Integration.
ITAudittoolsandItsManagement-ComputerAssistanceAuditTools-
Auditor productivitytools-FlowChartingTechniques-IT audits-Evaluating
IT audit quality- ComputerForensics.
DevelopingBusiness/IT solutions:IS development–TheSystems 09
approach– TheSystemsDevelopmentCycle –
5 Prototyping – Systems development process – End-User development –
ImplementingNew Systems– Evaluatinghardware, software and services.
EthicalResponsibilityofabusiness–privacyissues–
SecuritymanagementofIT–Tools ofsecuritymanagement– Internetworked
security defenses –
Securitymeasures– InformationTechnologyActin India.
Text Books:
1. Anthony T Velte, Toby J Velte, Robert Elsenpeter,(2009) Cloud Computing a practical
approach, 1st Edition, Tata McGraw –Hill,
2. O’Brien,J.(2004) Management Information Systems: Managing information technology
in the business enterprise, NewDelhi: TataMcGraw-Hill,
Reference Books:
1. SandraSenft&Fredrick “Information Technology Control and Audit“CRCPress,2012.
2. Laudon and Jane Price Laudon Management Information Systems –Managing thedigital
firm, Pearson Education,Asia2002.

24
 MIBA 417: BUSINESS COMMUNICATION & NEGOTIATION SKILLS
Objectives:
1. To Understand the communication process in anorganization,
2. To sharpen the communication skills both oral & written of thelearner
Learning Outcomes:
1. Brief understanding on the communication process happening in anorganization.
2. Improves corporate Communicationskills
CONTENTS
Units Description Hours
Communication model. - relevance and types of managerial
communication – communication barriers – ethical communication --
1 Professionalism in communication – team communication, meetings, 09
listening, Non-Verbal communication, Workplace diversity and cross-
cultural communication.
Planning Business messages, Analyzing the task, anticipating the
audience, adapting the message- organizing and writing business
2 messages patterns of organisation – use of tools such as mind maps- 09
composing the message. Revising business messages- Revising for
clarity, conciseness and readability- proof-reading and evaluating.
Workplace communication – Electronic messages and digital media- use
of audio visuals, presentation (MS-PowerPoint, flash, moviemaker) and
3 communication (SKYPE) software- positive messages- negative 09
messages structure and patterns in communicating news- persuasive
messages Developing a sales pitch.
Business reports basics- Audience analysis and report organization
researching and illustrating report data- informal business reports-
4 09
proposals and formal reports- Employment communication- Job search-
resumes and cover letters- Interview and follow-up- Business etiquettes.
Introduction to negotiation – definition – meaning – parties involving in
Negotiation - Procedures involved in Negotiation – mutual benefit in
5 negotiation. - Negotiation and conflict resolution methods – sales 09
presentation skills- overcoming stage fright- gaining and retaining
attention- Developing Interactive Presentations Reports and proposals
Text Books
1. Mary Ellen Guffey, (2005) Business communication: Process and Product, 5e, South-western
(ThomsonPublishing),
2. DrRajeesh Viswanathan,(2011) Business Communication, Himalaya Publishing House, Mumbai,
India,
3. Penrose and Rasberry, (2007) Business communication for managers: An advanced approach, 5e,
CengageLearning,
Reference Books:
1. Namita Gopal, business communication, New Age International Publishers, 2009
Mode of Evaluation for Continuous Internal Assessment (Weightage of Marks- 40): Two Class Tests,
Two Written Assignments, and any of these following components: Attendance/ Mini Projects / Seminars /
Quizzes(announcedand/orunannouncedcaseanalysis andcasediscussion/TermPaperClassParticipation
/ Assessment of Class Notes etc. End-Semester Examination (Weightage of Marks – 60): At the end ofthe
of the Semester a three hour written examination will be conducted covering the entiresyllabus.

25
S E C ON D S E M E S T ER

26
 MIBA 419: INTERNATIONAL MARKETING

Objectives:
1 To understand the basic concepts ofMarketing
2 To gain the knowledge of marketing management in the internationalperspective
3 To develop marketing strategies for the dynamic internationalmarkets.
Learning Outcomes:
1. Understanding the role of marketing in making satisfiedexchanges.
2. Able to use the variables of marketing management for successfully doing the
business in the International arena.
Unit Description Hours
The Concept of marketing - Evolution of marketing: From transaction-
based to relationship marketing- Marketing research and Decision
1 10
support systems .Market Segmentation, Targeting and Positioning.

Product Mix - Product management decisions, Branding and

Packaging,ProductLifeCyclestrategies-NewProductDevelopment-
2 Pricing considerations and approaches, Base Methods of setting Price, 10
pricing strategies and Policies.

Distribution channels and physical distribution. Marketing

communication and Promotion mix Strategies.Nature of international
3 marketing: meaning, 10
Framework for International Marketing-Barriers for International
Marketing
International Marketing Decisions:product Planning,Designing and
4 Development for international markets-Pricing Decisions:Pricing 10
Strategies And Price setting For International Markets.
Distribution:Channel Management And Physical distribution
Management in International Marketing.Promotion:International
5 10
Advertising Programs,Sales Management And Sales Promotion For
Foreign Markets.
Text Books:

1. Philip Kotler, Marketing Management- The South Asian Perspective,Pearson

Education
2. Warren J. Kegan: Global Marketing Management’ PearsonEducation
Reference Books:
1. SvendHollensen : Global Marketing: A Decision-Oriented Approach- , Pearson
Education.
2. Ramasamy, Namakumari: Marketing Management, McMillanPublishers
3. Saxena: Marketing Management (TataMcGraw-Hill)

27
 MIBA 420: INTERNATIONAL HUMAN RESOURCE MANAGEMENT
Objectives:
1. To Understand the HRM Principle and Practices in the DomesticContext.
2. To Study the Global HRM Practices with Multicultural Nature compounded by
GeographicalDispersion.
3. To Adopt the best Practices of Global HRM and its application to the Domestic and MNCs
operating inIndia.
Learning Outcomes:
1. Helps the students to gain knowledge on HRM practices at variouscontext.
2. Will help in adopting best practices of GlobalHRM.
Unit Description Hours
Human Resource Management: Evolution – Objectives – Significance – HR Planning –
Recruitment – Selection – Training & Development – Performance Evaluation – Career
Planning and Succession- - Domestic HRM v/s IHRM - Growth of Internationalizationof
1 09
World Business- Strategic Orientation of IHRM- Types of International Assignments-
Models of IHRM-Matching model, Harvard Model, Contextual Model, 5P Model
EuropeanModel.
International Workforce planning and staffing: International labour market International
Recruitment function; head-hunters, cross-national advertising, e-recruitment;
International staffing choice, different approaches to multinational staffing decisions,
2 09
Typesofinternationalassignments,Selectioncriteriaandtechniques,useofselectiontests,
interviewsforinternationalselection,internationalstaffingissues,Successfulexpatriation,
role of an expatriate, female expatriation, repatriation, re-entry and careerissues..
Developing Global Mindset: Global Leadership, Cross cultural context and international
assignees, Current scenario in international training and development, training &
developmentofinternationalstaff,typesofexpatriatetraining,sensitivitytraining,Career
Development, repatriate training, developing international staff and multinational teams,
3 knowledge transfer in multinational companies. International Compensation and 09
International Employment Laws: International compensation and international assignees,
Forms of compensation, key components of international compensation, Approaches to
international compensation, compensation practices across the countries, emerging issues
in compensationmanagement.
IHRM Challenges and Opportunities: Establishment of labour standards by International
Institutions,ThegloballegalandregulatorycontextofMNE,TheInternationalframework of
4 Ethics and Labour standards, Key issues in International Industrial Relations, Trade 09
Unions and MNE’s, Response of Trade Unions to MNE’s, Non-Union worker
representation.
International Workforce and International HRIS: Working with multicultural and ethnic
groups, Health and safety and International Assignees, Crisis Management, Global HR
SharedServices,ManagingHRinvirtualorganization,HRIS:Meaning,RoleofITinHR,
5 09
DesigningofHRIS,ApplicationsofHRISinEmployeeManagement,LimitationofHRIS.
PracticalComponent:StudytheSocio-Political-EconomicSysteminU.S,U.K,Japanand India
and prepare a comparativeanalysis.
Text Books:
1. Peter J. Dowling & Denice E. Welch (2009) IHR M,Cengage
2. Aswathappa k; SadhnaDash(2009) IHRM; TataMcGrawHill,
Reference Books:
1. Bhatia S.K. 2005. IHR M: A Global Perspective: Practicesand
Strategies for CompetitiveSuccess, Deep and Deep Book Publishers, New Delhi,
2. Dessler, G. (2005) Human Resource Management (10th Ed.), Prentice HallPublishing
3. Tony Edwards, Chrisrees: International Human Resource Management,Pearson,

28
 MIBA421: GLOBAL CORPORATE FINANCE

Objectives:
1 The course provides an analytical framework of FinancialManagement
2 It enables how cross-border financing, valuation, risk managementanalysis
3 It analyses exchange rates, tax and legal issues and countryrisk.
Learning Outcomes:
1. Students gain the knowledge on Forex market, Exchange rate forecasting andMulti
National capital budgetingtechniques.
2. To make an attempt and highlight the International Financial Market, systemsand
Practices.
Unit Description Hours
International Financial System - Foreign Investments – meaning and types -
Global corporate ownership structure – Global capital markets and
1 Instruments–moneymarketandInstruments.EMS–Eurocurrencymarket–
09
money marketinstruments.
Capital Budgeting in International Business – estimating cash flows for
MNCs - NPV vs APV – capital budgeting from the parent’s perspective –
2 09
Estimating the Exchange rate - risk adjustment in capital Budgeting -
sensitivity analysis in international capital budgeting.
Capital structure decisions for MNCs- Cost of Capital - Cost of capital for
3 segmented and integrated markets –cross border Listing of Stocks– IAPM - 09
Financial structure of subsidiaries- International Trade Finance.
Management of International Cash Flows – Netting – Bilateral vs
Multilateral Netting – Cash Management practices in MNCs – Cash
4 collectionProcess-TransferpricingandissuesinTransferpricing–Blocked 09
Funds. Managing international Trade Credit – Extension and Contractionof
creditperiod.
Global Corporate Governance System – governance practices of MNCs in
5 USA, the UK, Japan, France and Germany. Law and Corporate Governance 09
– Corporate Governance Reform – objectives – political Dynamics.
Text Books
1) Cheol S Eun and Bruce G Resnick, International Financial Management, Mc
GrawHill, NewDelhi.
2) Shapiro A C, Mulinational Financial Management, PHI, NewDelhi
3) Jeff Madura, International Corporate Finance, ,8thEdition, SWcengage Indian
Edition.
Reference Books:
1. Buckley Adrian, Multinational Finance, PHI, NewDelhi.
2. Murice D Levi, International Finance,McGraw Hill, New Delhi.
1. Ian G Giddy, Global Financial Markets, AITBS Publications, New Delhi.

29
 MIBA 422: RESEARCH METHODS FOR INTERNATIONAL BUSINESS

Objectives:
1 To familiarize students with the techniques and tools of BusinessResearch.
2 To develop research report writing skills amongstudents.
3 To introduce them to software packages widely used in researchanalysis.
Learning Outcomes:
1. Better understanding of the research and researchprocedures.
2. It also gives hands on experience on software’s used for dataanalysis.

Unit Description Hours

Over view of Research methodology: Meaning and purpose – Types of
research: Exploratory, Analytical, Descriptive, Experimental and Case 09
1 study.
Research Focus: Problem definition, Selection and formulation – Review
of Literature – Delimitation of the scope of the study – Setting Objectives 09
2 – Definition of the concepts – Formulation of hypothesis – Preparation of
Research design – Field work and Data collection.
Meaning of Hypothesis – Types of Hypothesis – Sources of hypothesis –
Testing of Hypothesis – Errors in Testing – Measurements – Scaling 09
3 techniques and Scale Construction – Sample size – Sampling error –
Sampling Methods and Applications.
Data Collection: Primary and Secondary Data: Observation, Interview,
Telephonic Interview, Questionnaire – Internal and External source of 09
4 Secondary data – Construction of Interview schedule and Questionnaire –
PretestingandPilotStudy–ReliabilityandValiditytests–Processingand data
analysis: Checking, Coding, transcription and tabulation of data –
Reportwriting:Typesofreport,Contentsofreport,StylesandConventions
inreportwriting-Stepsindraftingareport:Coverpage,Introduction,Text,
Bibliography and Appendix.
Data Analysis using Computers: Software Packages – Parametric and Non
Parametrichypothesistesting–CorrelationandRegressionanalysis–Time 09
5 Series – Basic Multivariateanalysis.

Text Books
1. Krishnaswamy O R and Ranganatham M. (2014) Methodology of Research in Social
Sciences, Himalaya Publication,India.
2. Kothari C R (2014), "Research Methodology: Methods and Techniques", New Age
India.
3. Sekaran Uma And Bougie Roger (2010) Research Methods For Business: A Skill
Building Approach John Wiley & Sons,2010
Reference Books:
1. Kerlinger Fred And Lee Bhoward (1999), Foundations Of Behavioral Research,
S.Chand
2. Hatt K Paul and Goode J William, (2016), Methods InSocial Research, Asia Law
House.
3. Cooper R Donald And Schindler (1998) Pamela Business Research Methodsirwin
ProfessionalPublishing

30
 MIBA 423: GLOBAL PRODUCTION AND OPERATIONS MANAGEMENT

Objectives
1 To introduce the production Process and PlanningProcess
2 To Familiarize the concepts ofOperations
3 To expose the students to various models andtechniques
Learning Outcomes:
1. Apply knowledge of business concepts and functions in an integratedmanner.
2. Use specialized knowledge in Operations Management to solve businessprocesses.
Unit Description Hours

System concept of production –Production system – Productivity – World class

manufacturing- process planning and design- selection of process- value 09
1 analysis/value engineering-make or buy decision- capacity planning and
forecasting- Demand pattern- Forecasting model-selection of forecasting
techniques-SMA-WMA-Simple exponential smoothing, Linear regression –
Delphi method
Facility location; factors influencing plant location-break even analysis-facility
layout-basic formats-classification- process layout, Product layout and Group 09
2 technologylayout-advantagesandlimitation-systematiclayoutplanning(SLP)–
Concept of CRAFT, ALDEP, CORELAP- Assembly Line – Line balancing
concept-Conceptofmassproduction.Materialmanagementandinventorycontrol
– Components of material management- Purchase model with instantaneous
replenishment and without shortage – Manufacturing model without shortage –
Material handling system- unit load concept- material handling principle-
classification of material handling equipments.
Aggregate sales and operation planning – Introduction – overview- Production
planning environment. Material Requirement planning (MRP) - Product Structure/ 09
3 Bill of material (BOM) – MRP System and overview- Production planningcontrol-
Planningphase-actionphase-thecontrolphase.Singlemachine scheduling (SMS);
types of scheduling-concept of SMS- SPT rule to minimize mean flow time-
minimizing weighted mean flow time –EDD rule to minimize maximum lateness-
flow shop scheduling- Introduction to Johnson Problem–
Extension of Johnson’s rule.
Project management: CPM – PERT – GANTT chart/Time chart – work study-
method study- time study – motion study. Quality control: Introduction- need to 09
4 control quality- quality system- QC techniques- control charts for variables and
attribute-Acceptancesampling–Operatingcharacteristiccurve–Singlesampling
plan.
Maintenance - planning and control - Maintenance Objectives –Types – Basic
reasons for replacement- reliability – reliability improvement- reliability 09
5 calculations- Modern production management tools- JIT manufacturing -
Introduction to Six sigma concepts- TQM- Lean manufacturing. -Kaizen.
Text Books:
1. Chary S, (2017) “Production and Operations Management”, McGraw HillEducation
2. Chunawalla S A and Pate D R, (2016), “Productionand Operation Management”, Himalaya
PublishingHouse.
3. Panneerselvam (2012) “Production and Operations Management”, Prentice HallIndia
Reference Books:
1. William J. Stevenson, (2017), “Operations Management”, McGraw-Hill Education

31
 MIBA 424: INTERNATIONAL ECONOMICS

Objectives:
1 To understand the complex and ever changing international economics to run the
businesssuccessfully.
2 To introduce the basic internatioanl trade theories andpolicies.
3 To develop a framework for analysing opportunities and risks involved in the
internationaltrade.
Learning Outcomes:
1. Understanding of open-economy macroeconomics and the determinants ofexchange
rates and the balance ofpayments.
2. Understand economists’ arguments concerning trade policy and itsanalysis.
Unit Description Hours
Introduction - International Economics – Scope of International Economics
1 – Gains from International Trade – Classical theory of international trade - 09
Mercantilism – Absolute advantage – Comparative advantage - Heckscher-
Ohlin theory an empirical verification- Factor endowment theory - Factor
price equalization and income distribution – Leontief paradox – Factor
intensity reversal.
New theories of international Trade: Imperfect competition and trade – Intra
2 Industry Trade – Technology Gap model – Product cycles – Export led 09
growth – Import substitution Vs Export orientation - Immiserating growth.
The growth of newly industrialized countries and its impact on advanced
countries.
Tariff and Protection –Free trade versus protection – Barriers to trade - Tariff
3 and welfare –Tariff and Non-Tariff Barriers – Trade Policy – Instruments of 09
Trade Policy – Political Economy of Trade policy.
Balance of Payments – structure – uses – Disequilibrium in Balance of
4 Payments and its adjustment mechanism – Significance of Balance of 09
Payments data for an international trade.
International transactions and Financial markets – Exchange Rate
5 determination – Money, interest rate and exchange rate – Price level and 09
exchange rate in the long run – Output and exchange rate in the short run –
Fixed and floating exchange rates- Mundell-Fleming Model- Uncovered
interest rate parity.
Text Books:
1. PaulR.KrugmanandMauriceObstfeldandMarcMelitz(2017),“InternationalEconomics
Theory and Policy” 10thEdition, PearsonEducation.
2. FrancisCherunilam(2008)“InternationalEconomics”5thEdition,Mc.GrawHillEducation.

Reference Books:
1. Domnic Salvatore (2005), “Introduction to International Economics”, John Wileyand
Sons.
2. Thomas A Pugel (2016), “International Economics” 16thEdition, TaTaMc.Graw Hill
Co.,
3. W.Charles Sawyer and Richard L. Sprinkle (2009), “International Economics”, Prentice-
Hall of India Pvt.Ltd.,

32
 MIBA425: INTERNATIONAL BUSINESS LAWS AND ARBITRATION
Objectives:
1 To expose the students to the legal and regulatory framework and their implications
concerning global businessoperations
2 To have a better understanding of the functioning and objectives of variousworld
organizations.
3 To enable students as managers to create reliable standard for companies tofollow
Learning Outcomes:
1. Understand the legal and regulatory framework concerning global businessoperations.
2. Learn the functioning and objectives of various Laws of worldorganizations.
Unit Description Hours
Legal Framework of International Business: Nature and complexities; Code
and common laws and their implications to business; International business
1 contract – legal provisions; Payments terms; International sales agreements; 09
Rights and duties of agents and distributors.
Regulatory Framework of WTO: Basic principles and charter of 09
GATT/WTO; GATT/WTO provisions relating to preferential treatment of
2 developing countries; Regional groupings, subsidies, technical standards,
anti-dumping duties and other non-tariff barriers, custom valuation and
dispute settlement; Implications of WTO to important sectors – GATS,
TRIPs and TRIMs.
Legal Framework Relating to: International Licensing; Franchising; Join 09
Ventures, Patents and trademarks; Technology transfer,
3 Telecommunications. Legal Frame work relating to Electronic Commerce –
Intellectual Property Rights.
Regulatory Framework and Taxation: Electronic Commerce – CrossBorder 09
Transactions – On-line Financial Transfers – Legal Safeguards –
4 International Business Taxation – Tax Laws – Multilateral and Bi-lateral
treaties–SharingofTaxrevenues-IndianLawsandRegulationsGoverning
International Transactions: FEMA; Taxation of foreign income; Foreign
investments;Settingupofficesandbranchesabroad;Restrictionsontradein
endangered species and othercommodities.
Contract of Enforcement and Dispute Settlement; International Commercial 09
Arbitration and Enforcement of Foreign Awards; Non- administered and
5 administered arbitration; Regulatory Framework and Taxation: Electronic
Commerce – Cross Border Transactions – On-line Financial Transfers –
Legal Safeguards – International Business Taxation
Text Books:
1. Ray A. August, “International Business Law Text, Cases and Readings” (4thEdition)
Amazon.com
2. Bansal. A.K., “Law of Commercial Arbitration”, Universal law House,Delhi
Reference Books:
1. Daniels, John, Emest W. Ogram and Lee H. Redebungh: International Business,
Environments andoperations.
2. Lew, Julton D.M and Clive Stand brook (eds), International Trade Law and Practice,
Euromoney Publications,London.
3. Schmothoff C.R: Export Trade – The Law and Practice of InternationalTrade.
4. Kapoor ND: Commercial Law; Sultan Chand & Co., NewDelhi.

33
 MIBA426: CROSS CULTURAL MANAGEMENT
Objectives:
1. To provide a thorough understanding of the impact of an international contexton
management practices based onculture.
2. To explain and evaluate frameworks for guiding cultural and managerial practicein
internationalbusiness.
3. To understand and appreciate the cultural and managerial practice ininternational
business.
Learning Outcomes:
1. Understanding the culture in different countries and formulate the motivational strategy
accordingly.

Unit Description Hours

1 Basic framework of Cross Cultural Management: Factors influencing
Decision Making – Using Culture – Cross Cultural and International 09
Management – Implications for the Manager. Comparing Cultures. Shifts
in the Culture – Organizational Culture – Culture and Communication –
Needs and Incentives – Dispute Resolution and Negotiation.
2 StructureofCrossCulturalManagement:FormalStructures–Functions–
Bureaucracy – Culture and Bureaucracy – Implications. InformalSystems 09
–InformalRelationships–Patronage,SocietyandCulture–Government-
Business Patronage – Guanxi– Managing Informal Systems –
Implications.
3 Globalization & Cross-Cultural Management: Planning Change: Meaning
– Planning for Change – Planning in Different Culture – Planning in an 09
Unstable Environment – Implications. International Strategies –
GlobalizationandLocalization–DefiningGlobalization–Roots–Global-
Local Contradictions –Implications.
4 Models of Cross Cultural Management: Family Companies: The Anglo
Model: Environment, Culture and Management. The Chinese Model: 09
Environment and Culture. The Chinese Model: Management. Changes in
the Chinese model – Implications.
5 Strategy of Cross Cultural Management: Designing and Implementing
Strategy: Formal Strategy Planning – Analyzing Resources and the 09
Competition – Positioning the Company – Implementation – Emergent
Strategy – Implications. Head Quarters and Subsidiary: Risk for the
Multinational – Control – Implications.
Text Books:
1 Helen Deresky(2009) “International Management: Managing across Borders and Cultures”
(5thEdition). Pearson Education.
2. Richard M. Hodgetts & Fred Luthans (2005) “International Management”, (3rdEdition).
Tata McGraw Hill Publications, NewDelhi.

Reference Books:
1. Hodgetts & Fred Luthans (2005)”International Management” (3rdEdition). Tata McGraw
Hill Publications. NewDelhi.
2. Hill, C. (2007) “International Business: Competing in the Global Marketplace” (6thedition)
TataMcGraw-Hill.
3. Newstrom John W. Organizational Behaviour: Human Behavour at Work. Tata McGraw

34
T H IRD S E M E S T ER

35
 MIBA 511: INTERNATIONAL STRATEGIC MANAGEMENT
Objectives:
1 To familiarize the concepts, tools and techniques of international strategic
management.
2 To enable the students to develop analyticalskills.
3 To enhance the ability to apply the concepts to solve various businessproblems.
Learning Outcomes:
1. International strategic management processes used by top level management in
multinationalenterprises
2. Creatively apply knowledge from different approaches to strategic management
issues and problems of multinationalenterprises.
Unit Description Hours
Strategic Management Concepts and Characteristics – Emergence of
1 International Strategic Management (ISM) – importance of ISM - 09
Strategic Management Process - Forces necessitating the adoption of ISM
concept by MNC’s as well as Indian Companies.
Global business environment - Nature, components of External
2 Environment – PESTEL study - Industry analysis - SWOT analysis – 09
External sector evaluation matrix- IE matrix - Porters Five forces model -
Corporate capability analysis –Diagnosing industry globalization
potential– Building global market participation – Competition in global
industries – competitor profile matrix - Regional strategy.
Internal Environment Scanning – Resources, Capabilities, Core
3 competencies – Significance of core competence concept in strategy 09
making –GAP analysis – Mc Kinsey’s 7s Framework – GE 9 cell model.
Value Chain Analysis and its significance – Balanced Scorecard.
Setting Vision, Mission, goal and corporate objectives– External and
4 Internal forces interacting with corporate objectives – Types of strategy 09
- Generic strategies - Business level - Corporate level – Stability strategy
– Growth and diversification strategy.
Conducting a global strategy analysis - Identifying strategic alternatives–
5 Implementing corporate strategy – Strategic control and operational 09
control – case studies.

Text Books:
1. Hitt,Ireland,Hoskisson and Manikutty (2016), “Strategic Management A south
AsianPerspective” (9thEdition) ,Cengage Learning India PvtLtd.,
2. AzharKazmi and Adela Kazmi (2017), “Strategic Management” (5thEdition) ,
Tata
McGraw-Hill Publishing Co Ltd, New Delhi.
Reference Books:
1. Thomson, Peteraf,Gamble and Strickland (2017), “Crafting and Executing
strategy concepts and cases” (21st Edition), Tata Mc. GrawHill
2. John A. Pearce II, Richard B. Robinson, and AmitaMital, (2018), Strategic
Management (SIE) McGraw Hill Education, 14thEdition.
3. Fred R. David (2015), “Strategic Management concepts and cases”Eastern
Economy education PHI learning Pvt.ltd.,
4. KamelMellahi, Jedrzej George Frynas and Paul Finlay (2005), “Global Strategic
Management” Oxford UniversityPress.

36
 MIBA 512: GLOBAL LOGISTICS AND SUPPLY CHAIN MANAGEMENT

Objectives:
1 To understand the strategic role of logisticsmanagement
2 To study the important modes of logisticsoperations
3 To Know supply chain techniques in an internationalperspective.
Learning Outcomes:
1. Able to understand the strategic role of Logistics and Supply chainManagement
in the cost reduction and offering improved service to thecustomers.
2. Combining the traditional physical distribution activity with modernInformation
Technology to have sustainable competitive advantage to the organization
Globally.
Unit Description Hours
LogisticsManagement:Concepts–ElementsofthelogisticSystem
1 – Marketing and logistic mix – Logistics and marketing interface – 09
Value-chain and production efficiency.
Shipping Industry: Types of ships – Shipping systems: linear,
Tramp, conference, chartering, Baltic freight exchange – Shipping
2 09
intermediaries: agents, forwarders, brokers and others –
containerization – types of containers – ICDs – CFS – CONCOR.
Air Transport: Air transport – Air freight – IATA – Cargo handling
3 – Designing the International Information system – system 09
modules – Distribution and Transportation.
Supply chain: supply chain drivers and metrics - Efficient and
responsive supply chain - Designing supply chain network:
4 09
Distribution network – Factors influencing distribution -
Transportation decision in supply chain management
Forecasting and planning in supply chain management – Pricing
5 in supply chain management- Role of IT in supply chain 09
management - co-ordination in supply chain management.
Text Books:

1. VinodV.Sople,LogisticsManagement-Thesupplychainimperative,PearsonEducation
2. Chopra S and P Meind “Supply chain management: Strategy, planning and operations”
Biztantra, NewDelhi.
3. S. Sudalaimuthu and S. Anthony Raj, Logistics Management for International
Business, PHI

Reference Books:

1. DonaldJBowersoxDaviJClass”LogisticsManagement,TataMc.GrawHill,NewDelhi.
2. David Stewart,” International Supply Chain Management”, Cengagepublications.
3. Reji Ismail,“Logistics Management” ExcelBooks.

37
 MIBA 513: ENTERPRISE RISK MANAGEMENT

Objectives:
1. To learn principal terms in Enterprise RiskManagement.
2. To analyse the contemporary issues related to RiskManagement
3. To understand the framework for risk management and controltechniques
Learning Outcomes:
1. To analyse and review the global Risk market, products, business model, regulations and
operations.
Unit Description Hours
Enterprise Risk Management: Concept of risk and Uncertainty- Types of Risk-
Sources of risk - meaning of enterprise risk management- Importance of risk
1 09
management –Stakeholders in an Investment – Identification, Perspective and
Perceptions
Evolution of risk management: - Risk management process – Identification,
analysis and response – Risk Management plan – Organisational Risk
2 management - Risk management tools and techniques - Risk analysis technique- 09
Qualitative and quantitative techniques in Risk management – other Techniques-
Risk assessment and strategy - Value management - country riskanalysis

Corporate finance: - Project Finance and Features - Financial instruments - Types

- Financial Risk- Type of financial Risk- Non financial risk – Managingfinancial
3 risk – Risk Modelling – Portfolio Analysis and Cash Flows – portfolio risk 09
management- portfoliomodeling.

Risk Management at corporate level: - Corporate structure- corporate

management- corporate function- corporate strategy - Risk management at
4 strategic business level- business formation - strategic business unit- business 09
strategy – strategic planning- Recognizing risk – portfolio theory – Future of
corporate risk

Riskmanagementatprojectlevel:–meaning–definitionofprojectmanagement-
project management function – project strategy analysis – Importance of project
5 risk management – recognizing risk – project risk strategy - Risk managementat 09
corporate, strategic Business and project levels – models of RiskManagement

Text Books
1. Tony Merna and Faisal Al-Thani, Corporate risk management; An Organisationalperspective
References:
2. Michel Crouhy, Dan Galai and Robert Mark, The Essential of Risk Management,McGraw-Hill
3. Paul Hopkin, Fundamentals of Risk Management: Understanding, Evaluating and Implementing
Effective RiskManagement

38
F O U RTH SEMESTER

39
 MIBA 517: GLOBAL BUSINESS ETHICS AND CORPORATE GOVERNANCE

Objectives:
1. To sensitize the students to the issues pertaining to sustainable developmentand
businessethics
2. To enable work ethics at the organisation.
3. To understand the implications of various statutory and policyguidelines
concerning corporate governance for actual business decisionmaking.
Learning Outcomes:
1. Explore the relationship between ethics and business and the subsequent theories
of justice and economics across different cultural traditions

Unit Description Hours

Business Ethics – Trans-cultural Human Values in Management
Education – Relevance of Values in Management – Need for values
1 in Global Change – Indian Perspective – Values for Globalmanagers 09
Ethical Dilemma – Ethical decision making – Ethical Reasoning –
Benefits of managing ethics in work place – Organization Ethics
2 DevelopmentSystem-OrganizationalCouture–EthicsTools–Code of 09
ethics – Guidelines for developing code of ethics – Value based
leadership
Work ethics – work culture – Ethical theories – Ethical Values – 09
Environmental ethics - Environmental Management - Environmental
3 Management System - Environmental Laws - Consumer Protection
CorporateGovernance–Meaning–CodeofCorporateGovernance–
Audit Committee – Corporate Excellence – Role of Independent
4 Directors – protection of Stakeholders – Corporate Social 09
Responsibility – Changing Role of Corporate Boards with chaining
times – Corporate Governance for Marketcapitalism
IndianEthosinManagement–Principles–Approaches–RoleofGita
– Karma Yoga – Wisdom Management – Quality of Work Life – 09
5 Strategies for Work Life Balance.
Text Books:
1. John R Boatright (2007),” Ethics and the conduct of Business” Dorling
Kindersley(India) Pvt Ltd New Delhi for Pearson Education, Third
Impression.

Reference Books:
1. Chakraborty,S,K., Management by Values, Oxford Universitypress
2. Balasubramanian,R, Corporate Governance, IIMBangalore
3. Laura P. Hartman, Perspectives in Business Ethics, Tata McGrawHill
4. Bhatia, S.K., Business Ethics and CorporateGovernance
5. Laura P Hartman, Perspectives in Business Ethics-Tata McGraw Hill, New Delhi7.

40
 MARKETING ELECTIVES
-----------------------------------------------

41
 MARKETING ELECTIVES

Hard/Soft
Code Course Credits Marks
Core

MIBA601 Global Buyer Behaviour 3 100 H

MIBA602 International Sales Promotion and Brand

Management 3 100 H

MBIA603 Services Marketing 3 100 H

MIBA604 Retail Marketing 3 100 H

MIBA605 International Marketing Research 3 100 H

MIBA606 Green Marketing 3 100 H

MIBA607 Customer Relationship Management 3 100 H

MIBA608 Industrial Marketing 3 100 H

MIBA609 Sales and Distribution Management 3 100 H

MIBA610 Marketing of Hi-Technology Products and 3 100 H

Innovations

MIBA611 New Product Development 3 100 H

MIBA 612 Digital and Social Media Marketing 3 100 H

MIBA 613 Innovation and Startup Management 3 100 H

42
 MIBA 601: GLOBAL BUYER BEHAVIOUR

Objectives:
1 To understand the Global behaviour of theconsumer
2 To Know how the business organisations tackling the consumers in itsenvironment.
3 To Understand the Online Buyer Behaviour
Learning Outcomes:
1. Demonstrate how knowledge of consumer behaviour can be applied tomarketing.
2. Display critical thinking and problem solvingskills.
Unit Description Hours
Introduction to Consumers Behaviour – Approaches to the study of
consumer behaviour – consumer impact on marketing strategy – consumer
1 09
decisions – Nature of consumer behaviour – pitfalls of consumer behaviour
– consumer research process – consumer research paradigms.
Consumer as Individuals – Consumer motivation – personality and consumer
behaviour – consumer perception – consumer learning and memory –
2 consumer attitude formation and change – communication and buyer 09
behaviour – Online buyer behaviour – difficulties and challenges in
predicting behaviour.
Consumers and culture – Understanding culture – social class – subcultures
–culturalinfluencesonconsumerbehaviour–familyinfluencesandopinion
3 09
leadership.

Consumer decision process – Consumer decision process and problem

recognition – opinion leadership – process – measurement – situation
4 09
environment of opinion leadership – levels of consumer decision making –
models of consumers decision making.
Organisation as consumers – Organisational buyer behaviour –
organisational purchase process – decision process – organisationalculture
5 09
– regulation and marketing references to children – adults.

Text Books
1. Consumer Behaviour, Michael R Simon

Reference Books:

1. Consumer Behaviour, Leon G Schiffman and Leslie LazarKanut.

2. Consumer Behaviour,Hawking/Coney.
3. S.L. Gupta &Smitra Pal, Consumer Behaviour: An Indian Perspective, SultanChand.

43
 MIBA 602: INTERNATIONAL SALES PROMOTION AND
BRAND MANAGEMENT
Objectives:
1 To Enable the students to know about the various types of salespromotion
2 To Provide in-depth knowledge on advertising and itsimportance
3 To Introduce the Concepts of Brand Management to students
Learning Outcomes:
1. Students learns the concepts of Brand Management and the importance ofadvertising.
2. Gives a in-depth knowledge on various types of salespromotion.
Unit Description Hours
Sales promotion – principles – types- consumer and trade promotions –
objectives of SP – Types of SP – sales promotion strategies and practices –
1 09
cross promotions – surrogate selling – measuring the effectiveness of sales
promotions
Brand concepts – Brand equity – Brand value – Brand loyalty – brand
2 building strategies – brand building on the Web – online vs. off line brand 09
building – global branding strategies.
Meaning and definition of Advertisement – classifications of
advertisements – Types of advertisements – Advertising vs.marketing mix
3 09
– Difference between advertising and other promotional measures – social
& Economical aspects of advertising – Ethics in advertisements.
Marketing communications – role of communications in marketing –
integrated marketing communications – advertising budget – designing ad
4 09
message – advertising objectives – DAGMAR approach – media planning
and strategy – media evaluation.
Advertising agency – ad agencies in India – its role – relationship between
client and agency – constructions of effective advertisements – types of
5 09
media – media for advertising – campaign planning - creativity in advertising
.
Text Books
1. Keller (2010) “Strategic Brand Management”, PearsonEducation,
2. Belch &Belch (2009) “Advertising and Sales Promotion”, TataMcGraw Hill

Reference Books
1. Advertising & sales promotion by Kazmi&Batra (Excelbooks)
2. Brand Management by YLR Moorthy, vikas publishing2010

44
 MIBA 603: SERVICES MARKETING

Objectives:
1. To understand the unique characteristics of servicesMarketing
2. To study about the services marketing strategycomponents
3. To gain knowledge on application of marketing concept in selectservices.
Learning Outcomes:
1. Acquiring the special skills required for marketing of services which isdifferent
from goodsmarketing.
2. Creating service imperativeness by strategically combining the elements of
services marketing mix while marketing different types of services to thesociety.
Unit Description Hours
Marketing of Services: Introduction – growth of service sector – the
concept of service – characteristics of services – classification –
1 09
designing the service – blue printing - building service aspirations
–
Services Marketing Mix. The 7 P’s Product decisions – Pricing
decisions – pricing strategies and Tactics – Promotion of services –
2 09
Distribution of services - additional dimensions of service
marketing – role of People – Physical evidence – Process.
Effective Management of Services Marketing: Matching demand
3 and supply through capacity planning – Internal marketing of 09
service – external Vs internal orientation of service strategy
Application of Services Marketing:
Marketing of Financial services
4 09
Marketing of Health services
Marketing of Hospitality services
Marketing of Communication services
5 Marketing of Educational services 09
Marketing of I.T Services
Text Books:

1. Zeithml and Bitner: services Marketing, McGraw-Hill

2. K. Douglas Hoffman and John E.G. Bateson: services Marketing – people,
Technology,&Strategy,Thomson
3. Rao, KRM; Services Marketing, PearsonEducation

Reference Books:
1. Zeithml,Parasuramn and Berry: Delivering qualityservice.
2. Gilmore: services marketing andmanagement.

45
 MIBA 604: RETAIL MARKETING

Objectives:
1. To introduce the basic concepts of retailmanagement.
2. To learn various operational and administrative aspects of the growingRetailing.
3. To understand the recent developments and contemporary issues related with the Indian
retailIndustry.
Learning Outcomes:
1. Understanding the contemporary changes that are taking place in Retailing sector and
designing business formats to suit therequirements.
2. Able to establish and maintain a retail chain ofstores.
Unit Description Hours
An overview of Retailing – Trends in retail marketing – Scope of Retail
1 Marketing – Retail formats – organized and unorganized formats - different 09
types of organized formats –product retailing vs. service retailing –
Globalization and retail formats.
Retailstorelocationandlayout–locationstrategy–locationcriteria–interior and
2 exterior design layout –store design -internal and external atmospherics- 09
retailstoreManagementplanning–visualmerchandising–space
management – inventory management – vendor relationship – retail
advertising and promotions.
Retail organization structure – recruitment, selection and training of retail
3 personnel – retail sales force management – legal process to establish aretail 09
storeinIndia–licenserequirement–regulatorycompliances–issuesand
challenges in India.
Information Technology (IT) application in retailing - Point of sale – back
4 end IT applications – retail database – basic concepts, scope and role of 09
Supply Chain Management (SCM) in retailing – planning and sourcing of
supplychainoperations–EDI–ERP–logisticsplanning–majordriversand
problems regarding supply chainmanagement.
The internationalization process and reasons – Retail Internationalization
5 theory – International retailers – regulation and economy – market selection 09
and entry methods – future trends – contemporary issues and relevant case
studies.
Text Books:
1. Swapna Pradhan (2013), “Retailing Management-Text and Cases”, 4thedition,
Tata Mc GrawHill.
2. Nicholas Alexander and Anne Marie Doherty (2010), “International Retailing”,Oxford
UniversityPress.
Reference Books:
1. Bajaj C, TuliRajnish, Srivastava N V, (2017), Retail Management, Oxford University Press,
New Delhi, 3rdEdition.
2. ValarieZeithamlandMaryJoBitner,(2018),ServicesMarketing,TataMcGrawHill,7thEdition
3. Berman B, Evans R J and Mathur M (2011), “ Retail Management – A Strategic
Approach” 11thEdition, Pearsonpublications.
4. Ramkrishnan and Y R Srinivasan, (2008), “Indian Retailing Text and Cases”,Oxford
UniversityPress.
5. James R Ogden R and Denis T Ogden T (2005), “Integrated Retail Management”Wiley
India Pvt Ltd.,(biztantra)

46
 MIBA 605: INTERNATIONAL MARKETING RESEARCH

Objectives:.
1. To impart the different research techniques for marketing relatedproblems
2. To learn how to manage the product in themarket
3. To analyse Investigationmethods
Learning Outcomes:
1. Students will be capable of handling different research techniques for marketing
relatedproblems.
2. Will be able to effectively manage the product in themarket.
Unit Description Hours
AnintroductiontoMarketingResearch:IntroductiontoMR–definitions
1 –Classifications–Marketingresearchprocess–steps–researchdesigns 09
- types – data sources – Ethics of MR
Data Collection & Scaling techniques: Data collection – objectives –
Primaryandsecondarydatacollection–qualitativeandquantitativedata
– collection instruments – surveys – observations – interviews –
2 09
Measurement and scaling techniques Questionnaire Design – methods –
Sampling designs and Size – Probability and Non– Probability sampling
methods.
Instrument testing and Data Preparation: Types and Methods of Pre-
testing – methods of post testing – Reliability and Validity tests –
3 09
Processing and data analysis – Checking, Editing, Coding, transcription
and tabulation of data – use of computers in data processing.
Basic Concepts of Analysis and Presentation: Analyzing data using
Computers – Analyzing Difference – Investigation of Association –
DependentmethodandIndependentMethods(MultidimensionalScaling
4 09
/Perceptual Mapping – Conjoint Analysis – Canonical Correlation –
MANOVA – Multiple Regression with Dummy variables – Logistic
Regression) – Report Writing – Steps in drafting a report.
Application of Marketing Research: Environmental Scan – Price
determination – New product research – Idea creation and concept
5 09
development – Test marketing and Product life cycle and Product mix
research – Advertising Research - Concept, Media and Effectiveness.
Text Books:
1. Marketing ResearchD.D.Sharma
2. R.Pannerselvam ResearchMethodology

Reference Books:
1. Malhotra: Marketing Research – An AppliedOrientation
2. Green, Tull and Albaum: Research for Marketingdecisions.
3. Kinnear & Taylor Marketing Research an AppliedApproach.
4. David A Aaker, V. Kumar and George S Day: MarketingResearch

47
 MIBA 606: GREEN MARKETING

Objectives:
1. The objective of this course is to impart knowledge on this area of environmental
marketing
2. To equip and to meet the global consumer expectations
3. To analyse the EnvironmentalEthics
Learning Outcomes:
1. Students gain the knowledge in the area of environmentalmarketing.
2. Learns EnvironmentalEthics.
Unit Description Hours
Environment-Pollution, cause, and remedy, Biodiversity,Environmentalism-
Definition, concepts, its impact and relationship to businesses, need to study
1 environment in the modern era, environment- an interdisciplinary approach, 09
environmental ethics and industry, need for environmental marketing, case
studies.
Environment and its relevance to marketing- ethical products, creating
awareness about Green Products, Green Labeling of products, Standards-
2 environmentaudit-Globalenvironmentalchallenges.Environmentconscious 09
customer and consumer segment- identification, approach, creating an
environmentally conscious consumer, casestudies
Environment- Developed and developing countries- Influence of Green
Marketing on corporate social responsibility, marketing ethical products-
3 challenges and opportunities, promoting green products- advertising on the 09
green platform, Environmental marketing strategies- competitors, case
studies
Building Green Brands, transforming non-green organizations to green
organizations- greening the organization structure- building green business-
challenges. Product life cycle implications, regulation on environmental
4 09
marketing and claims, the role of regulatory agencies, international
organizations, standards, Clean Development Mechanism (CDM), guides for
the use of environmental marketing claims, case studies
The influence of global environmental issues on international business,
international marketing opportunities, Project- mini- project- Business
5 process reengineering with the introduction of green technologies,developed 09
and developing markets, environmental marketing of services, global carbon
trading, case studies.
Text Books
1. Michael J.Polansky, and Alma T. Mintu. Wimsatt “Environmental marketing-
strategies, Practice, Theory andResearch”
2. Walter Codington Peter Florain “Environmental Marketing – positive strategies for
reaching the green consumer” McGRaw HillProfessional

Reference Books:
1. John. F. Wasik “Green Marketing and management- A global perspective” Blackwell
publishersinc.
2. Andrew Crane “Marketing, Morality, and the natural environment” Routledgepublishers.

48
 MIBA 607: CUSTOMER RELATIONSHIP MANAGEMENT

Objectives:
1. To understand the shifting focus from Conquest Marketing to RelationMarketing.
2. Toanalysisofhowtomaintainrelationshipswiththecustomersinordertoretainthem.
3. To help the students to Correlate the Customer DataAnalysis

Learning Outcomes:
1. Understanding the need of retaining the existing customers to fulfill theorganizational
objective of wealthmaximization.
2. Designing and implementing various types of Customer RelationshipProgrammes
which will reduce the cost of an organization and creates more positive impact on
customers.
Unit Description Hours
Definitions-ConceptsandContextofrelationshipManagement–Evolution of
1 CRM Transactional Vs Relationship Approach – CRM as a strategic 09
marketing tool – CRM significance to thestakeholders
Customer information Database – Customer Profile Analysis - Customer
perception, Expectations analysis – Customer behavior in relationship
2 09
perspectives; individual and group customer’s - Customer life time value –
Selection of Profitable customer segments
Elements of CRM – CRM Process – Strategies for Customer Acquisition –
3 Retention and Prevention of defection – Models of CRM – CRM road map 09
for business applications.
Strategic CRM planning process – Implementation issues – CRM Tools-
4 Analytical CRM – Operational CRM – Call center management – Role of 09
CRM Managers.
e- CRM Solutions – Data Warehousing – Data mining for CRM – an
5 09
introduction to CRM software packages.
Text Books
1. G.Shainesh, Jagdish, N.Sheth, Customer Relationships Management Strategic
Prespective,Macmillan.
2. Alok Kumar et al, Customer Relationship Management: Concepts and applications,
Biztantra
Reference Books:
1. H.PeeruMohamedandA.Sahadevan,CustomerRelationManagement,VikasPublishing
2. Jim Catheart, The Eight Competencies of Relationship selling, MacmillanIndia,
3. Assel, Consumer Behavior, Cengage Learning, 6thEdition.
4. Kumar, Customer Relationship Management - A Database Approach, WileyIndia.
5. Francis Buttle, Customer Relationship Management: Concepts & Tools,Elsevier

49
 MIBA 608: INDUSTRIAL MARKETING

Objectives:
1. To understand the dynamics of Industrial Markets
2. To learn about the influencing factors in Industrial Productdecisions
3. To gain knowledge to formulate the strategies for IndustrialMarkets
Learning Outcomes:
1. Understanding the special characteristics of Industrial Markets and the skillset
needed to enter themarkets.
2. Learning to Persuade, Negotiate and acquire products Industrialcustomers.
Unit Description Hours
Dimensions of Industrial Marketing: Nature of Industrial Marketing,
IndustrialMarketingvs.ConsumerMarketing,EconomicsofIndustrial
demand – The Resellers Market – The Industrial Marketing Concept,
1 09
Understanding Industrial Markets, Types of Industrial Markets,
Classifying Industrial Products, Organizational Procurement
Characteristics.
IndustrialMarketingIntelligenceandMarketingResearch:Differences
between Consumer and Industrial Marketing Research. Industrial
MarketSegmentation,TargetingandPositioning.Identifyingthebases for
2 09
segmenting the Industrial Markets. Criteria for choosing Target Market
Strategy. Procedure for developing PositioningStrategy.

Industrial Product Strategy and New Product Development. Industrial

Product Life-Cycle and Strategies, Innovation, Competitiveness and
3 Technology. Marketing of Industrial Services. Industrial Pricing 09
Strategies and Policies. Factors influencing Pricing Decisions. Pricing
methods. Pricing Strategies. Pricing Policies.
Industrial Distribution Channels and Marketing Logistics. Distinctive
nature of Industrial Distribution Channels, Types of Industrial
4 Distribution Intermediaries. Channel Design, Managing Channel 09
Members. Managing the Logistics. Impact of Logistics on Industrial
Distribution.
Industrial Communication: Advertising, Personal Selling, Sales
Promotion and Publicity. Developing Industrial Communication
5 Programme. The role of Personal selling in Industrial Marketing. The 09
importance of Sales Promotion or Business Promotion. The role of
Public Relations in Industrial Marketing.
Text Books:

1. Krishna K Havaldar, Business Marketing, Mc Graw-Hill

Reference Books:
1. Michael D. Hutt, Thomas W. Speh, Business Marketing Management,Cengage
Learning
2. Prof. P. K. Ghosh, Industrial Marketing, Oxford
3. Robert R. Reeder & Reeder, Industrial Marketing,Pearson

50
 MIBA 609: SALES AND DISTRIBUTION MANAGEMENT

Objectives:
1. To give necessary inputs on salesconcepts
2. To present an overview on managing the personal selling and distributionactivities.
3. To provide an Analysis on the distributionsystems
Learning Outcomes:
1. Recognize and demonstrate the significant responsibilities of sales person as a KEY
individual.
2. Describe and Formulate strategies to effectively manage company’s salesoperations.
Unit Description Hours
Types of selling – Alternative Sales Structures: Network Marketing – Mail
orderselling–Elementsofdirectmarketing–Teleshopping–Telemarketing
1 09
– System selling - The selling process – Strategies and Styles – formulating
salesobjectives–Salesforecasting–EstimatingmarketandSalesPotentials.
Size of the sales force, sales organization based on customer, sales training
programs and motivating the sales force – sales force compensation, sales
2 09
incentives and sales force evaluation – controlling the sales effort – sales
quotas, sales territories, sales audit.
Participants in the physical distribution function, the environment of
physical Distribution – Channel Design strategies and structures, selecting
3 09
channel members, setting distribution objectives and tasks – Target markets
and channel design strategies.
Product,PricingandPromotionissuesinChannelManagementandPhysical
Distribution - Motivating channel members – Evaluating channel member
4 09
performance – Vertical marketing systems – Retail co-operatives,Franchise
systems and corporate marketingsystems.
E-commerce and e-retailing as a channel of distribution, Electronic
5 intermediaries,DisintermediationandRe-intermediation,e-enabledlogistics 09
management and trackingsystems.
Text Books

1. Futrell: Sales Management (PearsonEducation)

2. Kapoor and Kansal: Basics of Distribution Management – A logistical approach (Prentice-
HallIndia)

Reference Books:

1) Johnson, Kurtz and Scheuing : Sales Management (McGraw-Hill)

2) Rosenbloom: Marketing Channels – a management view (DrydenPress)

51
 MIBA610: MARKETING OF HI-TECHNOLOGY PRODUCTS AND
INNOVATIONS
Objectives:
1. To learn the conceptual framework behind the Marketing of High – TechProducts
2. To Understand the concept of Advertising in High – Tech markets, Distribution
Channel
3. To enable students to adapt with the highly volatile Marketing conditions dueto
advancements of technology andInnovation
Learning Outcomes:
1. Students gain an in-depth knowledge on the Marketing and Advertising
ofHigh- TechProducts.
2. Understanding the Customer Purchase Decisions on High-Techproducts.

Unit Description Hours

Defining High Technology – A Supply Chain Perspective on
Technology – A Continuum of Innovations – Marketing Need for
1 High-Technology Products and Innovations - Realizing the Promise 09
of Technology: Societal, Ethical, and Regulatory Considerations -
The Paradoxes of Technology and Unintended Consequences –
Understanding High-Tech Customers - Customer Purchase Decisions 09
– The Choice of Customer: Segmenting Markets and Selecting –
2 Customer Strategies to Avoid Obsolescence.
Advertising and Promotion in High-Tech Markets - Tools to Build 09
and Maintain Customer Relationships – Advertising and Promotion
3 Mix: An Overview – The importance of Branding in High-Tech
Markets – New Product Preannouncements – The role of Marketing
Communications in Customer Relationships.
E-Business,E-CommerceandtheInternet-LessonsfromtheDotcom 09
Boom and Bust – Effective Website Design and Management –
4 ConsumerBehaviorandtheInternet–E-BusinessandOrganizational
(Business)Behavior
Distribution Channels and Supply Chain Management in High-Tech 09
Markets - Issue in Distribution Channel Design and Management
5 Channel Considerations in High-Tech Markets – Adding New
Channels: The Internet – Expanding the view: From Distribution
Channels to Supply Chains.
Ethical Controversies Surrounding Technological Advances – Social
Responsibility and Business Decisions
Text Books:
1. Jakki Mohr, SanjitSengupta, Stanley Slater, Marketing of High – Technology
Products and innovations, Second Edition, Pearson Education.
Reference Books:
1. Geoffery A. Moore, Crossing the Chasm, Marketing and selling High-Tech
Products to Mainstream Customers, HarperBusiness
2. Michael E. McGrath, Product Strategy for High Technology Companies, Mc
Graw Hill, SecondEdition

52
 MIBA 611: NEW PRODUCT DEVELOPMENT

Objectives:
1. To gain practical, real world experience in the application of the concepts, strategies,
process, tools andtechniques.
2. To learn how to develop and implement a new product or service to an existing and
potential targetmarket.
3. To help the student to prepare a Business Plan for a new product orservice.
Learning Outcomes:
1. Develop familiarity with models of innovation and the marketing and technology
interface
2. Understand the importance of new product development to firmperformance
3. Learn methods of generating, evaluating and testing productideas
Unit Description Hours
Introduction- Types of products – Product development - Factors contributing
1 to New Product Development - New product development process – product 09
life cycle in theory and practice - Invention Vs Innovation – Diffusion of
innovation Theory.
StrategicPlanningforNewProduct-Sourcesofnewproductideas-Generation of
2 ideas - Criteria for screening –understanding customer needs – need assessment 09
based on secondary and primary research - Concept generation and evaluation
– selection, screening, scoring - Concept cycle - concept testing – purpose
andprocedure.
3 BusinessAnalysis–Purpose,StagesofBusinessanalysis-Marketpotentialand 09
Demand - Estimating first time sales - Replacement Sales - Repeat Sales -
Estimating costs, Sales and Profit – Business planpreparation.
4 Product testing - Test Marketing, itsadvantages and disadvantages - Test 09
marketing strategies - Launch cycle - Managing Growth and Maturity -
Commercialization.
DefiningIntellectualPropertyandPatents–Patentapplication–ownershipand
5 transfer of patent – infringements - The future of New Product management – 09
Contemporary issues and casestudies.
Text Books:
1. RamanujManjumdar, (2007), “Product Management in India”, 3rdEdition, Prentice Hall
Publication
2. Alex Genadinik (2015), “Business plan template and example: How to write a BusinessPlan”
3. K. Rsjeswari (2007), “New Product Development – a FMCG perspective. PHIpublications

Reference Books:
1. Karl T Ulrich, Steven D. Eppinger and Amita Goyal (2012) “Production design and
Development” (5thEdition) – Tata Mc GrawHill
2. Crawford, Merle and Di Benedetto, Anthony (2011) “New Products Management”
(10thEdition) McGraw-Hill/Irwin.
3. Bettencourt, Lance (2010) “Service Innovation: How to Go from Customer Needs to
Breakthrough Services” McGraw-Hill Irwin.
4. C. Merle Crawford, (2003), “New Product Management”, Tata McGrawHill.
5. Michael Brooke and William Ronald Mill “New Product Development successful innovation in
the market place”, Routledge publications.

53
 MIBA 612: DIGITAL AND SOCIAL MEDIA MARKETING

Objectives:
1. To understand the latest trends, technologies used in social mediamarketing.
2. To provide knowledge on digital and social mediamarketing
3. To enable the students to design the social media content for marketing, brand-building
and customersupport.
Learning Outcomes:
1. Introduce current and core practices of Digital and Social Media Marketing that will
allow learners to analyse, plan, execute and evaluate a digital marketingstrategy.
2. IntroducecoretoolscurrentlyusedinDigitalandSocialMediaMarketingthatwillallow
learners to analyse, plan, execute and evaluate a digital marketingstrategy
Unit Description Hours
Digital marketing –overview – significance of digital marketing -
1 Opportunities and risks – Digital advertisements and marketing theories – 09
practices in digital marketing.

Socialmediamarketing–roleofsocialmediamarketinginthepromotionmix
2 - key social media platforms – Face book – Twitter – Linkedin – You tube – 09
Instagram–Pinterest–GoogleAdword–Reddit–Vine–4Square–Tumblr
– Yelp - Slide share and Blogs.

Social and Search Engine advertising – Social listening - planning, targeting

3 and budgeting – generate leads and aggregate audience on social media – 09
trends in mobile social media - search engine optimization.

InboundandContentmarketing–inboundVsDigitalVsoutboundmarketing
4 - content marketing in the digital era – user generated content – attract and 09
convert, earn trust through content marketing - structuring social campaigns
and daily content. E- mail marketing – types – tools for e-mail marketing –
measures.

E-payments and security – e-payment system – different types of payment

5 modes – protocols – micro payments system – pay per click - internet and 09
network security – ethical and legal issues.

Text Books:
1. Liana Li Evans, (2010) “Social Media Marketing: strategies for engaging in Face book, Twitter
and other Social Media” QuePress.
2. Melissa S. Barker, Donald Barker, Nicholas F. Bormann and Krista E. Neler (2013) “Social
Media Marketing: A Strategic Approach” 1st Edition, Cengagelearnings.
Reference Books:
1. Stephen Dahl (2014), “Social Media Marketing: Theories and Applications” SagePublications.
2. Tracy L. Tuten and Michael R. Solomon (2015) “Social Media Marketing” 2ndEdition, Sage
Publications.
3. John Williams (2016), “Social Media:Marketing strategy for rapid growth using:
Facebook,Twitter, Instagram, Linkedin and Youtube”, Create spacepublishers.
4. JanZimmermanandDeoborahHg(2017),“SocialMediaMarketingAll–in–oneforDummies”
Wileypublications.

54
 MIBA 613: INNOVATION AND STARTUP MANAGEMENT

Objectives:
1. To study the creativity and innovation process ofstartup
2. To understand the effective management ofstartup
3. To inculcate entrepreneurship and skill development amongstudents
Learning Outcomes:
1. Will help in boosting the interest on entrepreneurship amongstudents
2. Improves Creativity andInnovation.
Unit Description Hours
Introduction to Creativity and Innovation- Nature of creativity: Person,
Process and Environment; Nature of Innovation: Making the Idea a
1 09
reality;NeedandRolesofcreativityandInnovationintheOrganization;
Dynamics that underlie Creativethinking
Creative insight: Idea evaluation- Creativity in Teams; Developing and
contributing to a Creative-Innovative Team; Managing for Creativity and
2 09
Innovation- Tools and techniques for creativity; Evolving a culture of
Innovation in Organizations; Global perspective on Innovation
Entrepreneur and Entrepreneurship: Entrepreneurship and Economic
Development; A Typology of Entrepreneurs; - Entrepreneurial
Competencies: Role, Task and personality; Entrepreneurial skills:
3 09
Creativity, Problem solving, Decision making, Communication,
Leadership quality; McClelland’s N-Ach theory, personal efficacy,
technology backup;
Traits/Qualities of an entrepreneur; Steps of entrepreneurial process;
Opportunity/Identificationandproductselection;ConductingFeasibility
4 09
studies; Entry strategies; Intellectual property; Small Enterprises and
Enterprise launching formalities; Project reportpreparation
RoleofsupportinstitutionsandManagementofsmallbusiness-Director of
Industries; DIC, SIDO, SIDBI, SIDC, NSIC, State financial
Corporations;Assistancefromdifferentorganizationsinsettingupanew
5 Venture-ExportandImportapplyprocedure;Laws:Liabilitiesunderthe 09
Factories Act, Shops and Establishment Act, Sale of goods Act,
Environment protection Act; Understanding Labor- Management
relationship
Text Books:
1. Allan Afuah (2003) “Innovation Management”, OxfordPublications
2. Desai Vasant (2009) The dynamics of entrepreneurial developmentand
Management, HimalayaPublishing
3. Kuratko, D.F. & Hodgetts (1998) Entrepreneurship: Theory, Processand
practice”, R.M ThomsonPress

55
 FINANCE ELECTIVES
-----------------------------------------------

56
 FINANCE ELECTIVES
Hard/Soft
Code Course Credits Marks
Core

MIBA621 Global Financial Markets and Instruments 3 100 H

MIBA622 Global Mergers and Acquisitions H

3 100

MIBA623 International Investment and Portfolio Management 3 100 H

MIBA624 Financial Services and Derivatives Management 3 100 H

MIBA625 Global Asset Backed Securities 3 100 H

MIBA626 Corporate Tax Planning and Management 3 100 H

MIBA627 International Accounting 3 100 H

MIBA628 Forex Management 3 100 H

MIBA 629 Corporate Finance 3 100 H

MIBA 630 International Taxation 3 100 H

MIBA 631 International Banking 3 100 H

57
 MIBA 621: GLOBAL FINANCIAL MARKETS AND INSTRUMENTS

Objectives:
1. To impart the fundamental knowledge about the global financialmarkets
2. To introduce the Strategies adopted by the financial markets tostudents
3. To Understand Regional cooperation of variousbodies
Learning Outcomes:
1. The learners will understand the functioning of global financial markets and would be
able to assess thee risk and return possibilities in the financialinstruments.
2. The students will acquire skill in valuing the overseas investments and managingshort
termfunds.
Unit Description Hours
International Trade and Business Environment – Framework of International and
RegionalEconomicCooperation–GrowthandDevelopmentofMNCs–Typesand
1 Rationale – Gains from International Trade – International Economic 09
Institutions: WTO – UNCTAD – IMF and World Bank for of International
Trade
International Financial System – Bretton Wood Conference afterwards –European
Monetary System – International Financial Markets – Creation of Euro –
2 EmergenceofEuroCurrencyMarkets–InternationalMoneyMarketInstruments– 09
GDRs –ADRs

Foreign Exchange Markets – Fixed and Flexible Exchange Rates – Spot and
ForwardMarkets–ExchangeRateQuotes–LERMS–FactorsaffectingExchange Rates
3 – Basic Theories – PPP – Interest Rate Parity – Fisher Effect – Currency derivatives 09
– Futures and Options – CurrencySwaps

Multinational Financial Management – Complexities in Overseas Investment –

Working Capital Management – Investment and Financing Decisions – Capital
4 Budgeting – Cost of capital of Overseas Investment – Risk Exposure – Types – 09
Measurement and Management of Exposure - International Portfolio Management

Global Capital Markets - International Equity Trading and Instruments – Structure

and Regulations of International Equity and Bond Markets – Euro Bonds – Repos
5 – CPs – Loan Syndicates – Euro Deposits
09

Reference Books:

1. (1996), Money and Capital Markets: Financial Instruments in a Global Marketplace. McGraw-Hill Inc., US;
6th Revised edition. ISBN-10:0071146946
2. GeorgeChacko,VincentDessain,PeterHechtandAndersSjoman(2006),FinancialInstrumentsandMarkets: A
Casebook. John Wiley & Sons. ISBN-13:978-0471737674
3. Sunil Parameswaran (2011), Fundamentals of Financial Instruments: An Introduction to Stocks, Bonds,
Foreign Exchange, and Derivatives. Wiley; 1 edition.ISBN-10:0470824905

58
 MIBA 622: GLOBAL MERGERS AND ACQUISITIONS

Objectives:
1. To provide a broad overview of corporate Mergers andAcquisitions;
2. To understand the conceptual framework and a review of the empiricalevidences.
3. To analyze the financial, strategic, economic and managerial perspectives onMergers
Learning Outcomes:
1. The learner know about overseas business expansionstrategies.
2. The students gain the knowledge from different live cases on international Mergers&
Acquisitions and theircomplexities.
Unit Description Hours
Global Corporate Restructuring Process – Mergers & AcquisitionStrategies
– Building Values – Approaches to Overseas M&A Strategy – Alternative
1 Perspectives on Mergers – Formulating a Competitive Strategy – Overseas 09
Expansion and Diversification Strategy – Deal Structuring andNegotiation
– Payment and LegalConsiderations
Types of Mergers – Horizontal Merger – Vertical Merger – Conglomerate
Merger - Economic Rationale for Mergers – Managerial and Financial
2 Synergy–TheoriesofMergersandTenderOffers –SellOffs–Divestitures 09
– Spin Offs – Equity Carve Outs – Restructuring – Joint Ventures –ESOPs
– Going Private and Leveraged Buy Outs(LBO)
Cross-Border Acquisitions – Objectives of Global M&A – Strategic
AlliancesasanAlternativetoM&A–OrganizingforAcquisitions–Sources and
3 09
Limits of Value Creation in Cross-Border M&A – Bid Strategies and
DefenseTactics
International Regulatory Framework of M&A – Securities Trading and
Takeovers – Disclosure Requirements – Risk Arbitrage in M&A Activity -
4 Insider Trading – Insider Trading at the International Level – Anti Trust 09
Laws - Challenges of Cross-Border M&A - Post-Acquisition Audit and
Organizational Learning
Recent Trends and Developments in Global M&A Practices - Discussions
5 byStudentsofRecentNationalandInternationalCaseAnalysisofCorporate 09
Restructuring and M&A Activities
Reference Books:
1. Abdol S. Soofi(2014), Global Mergers and Acquisitions: Combining Companies across
Borders. Business ExpertPress.
2. AndreasLachmann(2014),GlobeBusinessPublishingLtd.GlobeBusinessPublishingLtd
3. Weston Fred J. et al, “Mergers, Restructuring and Corporate control”, PHI,Delhi.

59
MIBA 623: INTERNATIONAL INVESTMENT AND PORTFOLIO MANAGEMENT

Objectives:
1. To expose the students to various theories ofinvestment,
2. To know different approaches ofinvestments
3. To analyse individual securities and management of a portfolio in theinternational
context
Learning Outcomes:
1. Students gain the knowledge on stock market analysis with the help ofTechnical,
Industry and common stockanalysis.
2. Shall provide a thorough understanding on global investment policies and Portfolio
ManagementTechniques.
Unit Description Hours

Basics of Investment – Investment objectives and Risks – Forms of

1 Investments – Investment and speculation – Factors in the choice of 09
Investments – Security of principal and income – Rate of Return –
Investment constraints – Investment policies- Global Trends and Practices
Common Stock – Bonds – Preferred Stock – Mutual Funds – Government
Securities – Other Fixed Income Securities – Common Stock Valuation
2 09
Theory – Stock Options – Buying New Issues – Tax Shelters – Investing in
Real Estates – Foreign Institutional Investors (FII).
StockMarketAnalysis–FundamentalCommonStockAnalysis–Technical
Analysis – Industry Analysis – Efficient Market Hypothesis –Listing of
3 09
Securities – New Issues Markets – Investment Companies – Brokerage
Business – Underwriting – Global perspectives.
Modern Portfolio Theory – Assumptions – Markowitz Analysis – Beta
4 Analysis – Income Portfolio – Growth portfolio – Dowjone Industrial 09
averages – Price Strategies and Timing – Capital Asset Pricing Model
Portfolio Management in Practice – Portfolio Management in International
Setting – Investment Timing – Portfolio Revision – Formula Plans –
5 09
Constant Rupee Value – Constant Ratio – Variable Ratio – Dollar Cost
Averaging – Recent trends in the International Environment.
Text Books
1. Fischer and Jordon, “Security analysis and Portfolio Management”, PrenticeHall.
2. Fuller and Ferrel, “Modern Investments and Security Analysis”, McGrawHill.

Reference Books:
1. Graham & Dodd, “Security Analysis and Portfolio Management”, McGrawHill,
2. Preeti Singh, “Investment Management”, Himalaya Publishing House,Bombay.
3. Bhalla, V.K., “Investment Management”, S. Chand & Co, NewDelhi.
4. Dance, M.N., “How to Invest Wisely in Real Estates”,Sneh.

60
 MIBA 624: FINANCIAL SERVICES & DERIVATIVES MANAGEMENT

Objectives:
1. To help students to know about various types of business financialservices
2. To overview the functions of Regulatory authorities like SEBI inIndia
3. To know the concepts of Derivatives market andHedging
Learning Outcomes:
1. Will helps in understanding SEBI and various types of business financialservices
2. Gives ideas on recent trends in marketing of FinancialServices.
Unit Description Hours
Financial Services– Services Management – Characteristics - Fund Based
and Non-Fund Based Financial Services –Innovative Financial Instruments
1 09
and Products - Contemporary developments in the field of Financial
Services.
2 Leasing: Concept – Types – Lease Agreements – Accounting and Legal
aspects–LeaseEvaluation–PotentialityofLeasingasameansofcorporate 09
financing – Future of Leasingindustry.
Merchant Banking – Origin and Growth - Functions of Merchant Bankers –
Merchant Banking in different countries – SEBI -Regulatory guidelines-
3 09
GrowthofMutualFund-OperationalMechanismofMutualFundSchemes
– SEBI Guidelines – Off-shore Mutual Funds - Future of Mutual Fund-
Other Financial Services – Hire Purchase – Consumer Finance – Factoring
– Venture Capital – Commercial Paper – Credit Rating – Credit Cards –
4 09
Insurance – International Financing – Recent trends in marketing of
Financial Services in International Money and Capital Markets
Derivatives Market in India and other countries- New Financial Derivatives
emerging in international financial markets-Strategies – determining
5 09
Hedgeability – Structuring the Hedge – Hedge Management Practices –
Evaluating and Monitoring Hedge.
Text Books
1.Khan, M.Y., Financial Services, Tata McGraw Hill, New Delhi

Reference Books:
1. Avadhani, Marketing of FinancialServices
2. John Hull, Options, Futures and other Derivatives, PrenticeHall.
3. Robert W. Kolb, Understanding Futures Markets, PrenticeHall

61
 MIBA 625: GLOBAL ASSET BACKED SECURITIES

Objectives:
1. To emphasize the significance of Asset Basedsecurities
2. To Understand the concepts of Asset backed Securities & Securitization in globalperspective
3. To introduce the concepts of Mortgage based Securities and Asset backedfinancing.
Learning Outcomes:
1. Understanding the concepts & significance of Asset Basedsecurities.
2. Gains knowledge on the concepts of Mortgage based Securities and Asset backedfinancing.
Unit Description Hours
Asset Based security Market - Asset securitization - Growth and changing character
1 of the market -Contrast with traditional asset-based financing -Contrast with home 09
mortgage securitization
TheSecuritizationProcess-Beforethedeal:suitabilityofassets,originator/servicer, &
2 investors - The process: Typical structure and cash flows -Collateralized bonds, pass- 09
through and pay-through securities - Legal structures for assetsecuritization.
CLOsandCBOs-Cashflowvsmarketvaluestructures-Participationvsassignment of
assets -Synthetic structures- Risk Assessment and Credit Enhancement -Sources of
risk -Pool default risk -Seller/originator risk -Servicer performance risk -Swap
3 counterparty risk -Legal risks -Sovereign risk - Non-credit risks - prepayment and 09
market risk, Techniques of risk reduction -Credit risk management -
Overcollateralization and excess servicing -Senior-subordinated structures -
Financial guarantees -Financialguarantors.
The Investor's Viewpoint: Advantages and Disadvantages of Different Structures
Comparison with conventional bonds -Comparison of major structures of ABS -
Spreadanalysis-Comparisonofrisksandreturnsonsecurityclasseswithinparticular
ABS deals -Liquidity considerations -Discussion of investor motivations –reasons
behind investors buying asset-backed securities- Understanding The Rating Process
4
The Issuer's Viewpoint: Cost-Benefit Analysis - Securitization in the context of
09
corporate financing choices -The economics of off-balance-sheet financing-
performing a financial cost-benefit analysis for an originator- Servicer profitability
analysis -Importance of retaining lines and other liquidity sources –reason behind
companies financing with asset-backedsecurities.
Mortgage-Backed Securities -Home and commercial mortgage securitization -
Measuring and managing prepayment risk - Other Asset Classes -Auto loan
securitization - Credit card securitization - Equipment lease securitization - Asset-
5 backed commercial paper - Asset-Backed Financing: Applications in Future-Flow 09
Securitization and Securitization of Intangibles -Future-flow securitization:
explanation and applications -Securitization of intangibles: explanation and
applications
Text Books

1. Asset-Backed Securities, Anand K. Bhattacharya (Editor), Frank J. Fabozzi (Editor), Wiley

Publications

Reference Books:
1. Investing in Asset-Backed Securities, Frank J. Fabozzi(Editor), Wiley Publications.
Capital Market Instruments: Analysis and Valuation, Moorad Choudhry, R Pienaar, Richard Pereira,
JoannasDidier, Financial Times Press.

62
 MIBA 626: CORPORATE TAX PLANNING AND MANAGEMENT

Objectives:
1. To know about Tax Planning, Tax Procedures andManagement
2. To learn about Tax Consideration in specified managerial decisions, Capitalstructure
and dividendpolicy
Learning Outcomes:
1. Provides a thorough understanding on the Tax Planning, Tax Procedures and
Management.
2. Students gain the knowledge on Tax Consideration in specified managerial decisions,
Capital structure and dividendpolicy.
Unit Description Hours
Introduction of direct tax-Income tax act1961-Direct tax code-Gross Total
1 income - Total income--Residential status and Tax incidence - Incomes 09
exempt from tax-
Basic Concept of tax planning: Tax Management: Tax avoidance and tax
2 evasions:tax planning vs Tax management-Tax evasion vs Tax avoidance- 09
Tax payments
Taxation of Companies: Computation of Profits and Gains of Business or
Profession - Deductions available to company - Carry forward and set -off
3 09
of losses in case of certain companies - MAT-Dividend Distribution Tax-
Tax on undistributed profits of domestic companies.
Tax Consideration in specified managerial decisions , Capital structure and
dividend policy - make or buy, own or lease, retain or replace, export or
4 09
domestic sales, shut down or continue, purchase by installment or hire,
Expand or Reduce the size of business.
Tax consideration in special areas - Foreign collaboration agreements,
5 Mergers,Amalgamation,ReconstructionsandAcquisitions-NewIndustrial 09
undertakings and tax relief’s.Tax incentives to theexporters.
Text Books
1. Lakhotia, R.N., and S.Lakhotia, Corporate Tax Planning Hand Book, Vision Books, New
Delhi

Reference Books:
1. Vinod K.Singhania, Direct Taxes: Law and Practice, Taxmann publications, NewDelhi.
2. Mehrotra and Goyal, Income Tax Law and Practice, SahityaBhawan,Agra.
3. Palkivala, N.A. and Palkivala B.A., Kanga and Palkivala.s Law & practice of Income
Tax, N.M.Tripathi.

63
 MIBA 627: INTERNATIONAL ACCOUNTING

Objectives:
1. To make the students understand the concept and nuances of internationalaccounting
2. To help students to know the standards and practices for international businessfirms
3. To know the importance of financial reporting in internationalenvironment.
Learning Outcomes:
1. Students will get aware on various international accounting principles andpractices
with global joint ventures and intercompanytransactions.
2. Enhance the learners ability on international reporting skills with variousaccounting
techniques.
Unit Description Hours
Objective of International Financial Reporting – Concept International
Accounting Practices, introduction to inter corporate investments – inter
1 09
company transaction – Global Joint Venture Accounting, Foreign Currency
Translation accounting
Financial instruments – Presentationand disclosure – Convertible securities–
2 recognition and measurement of financial instruments – comprehensive 09
income – settlement Date Vs Trade Date Accounting.
Inter corporate investment – Temporary and Portfolio investments –
3 Business combination and reporting methods – consolidation procedures – 09
Financial statement6s disclosure.
Global mergers &acquisitons accounting – consolidating wholly, non-
4 wholly owned subsidiary under equity and cost recording – Intercompany 09
revenue, expenses & inter company profile profit & expenses
Financial reporting in an international environment – Integrated Vs Self
5 09
Sustaining foreign subsidiary – GAAP for public sector organisations.
Text Books
1.Comparative International Accounting, - Christopher Nobes, Rober Parker, 2007.
2.Financial Accounting & An International Introduction – David Alexander & Christopher
Nobe.
Reference Books:
1. International Corporate Reporting comparative approach – Clare Roberts, Pauline
Weetman, Paul Gardon, 2004.
2. Advanced Financial Reporting &An International approach – Jagdish Kothari,
Elisabeth Barone,2009.

64
 MIBA 628:FOREX MANAGEMENT

Objectives:
1. To understand concepts and techniques of foreignexchange
2. To deals with foreign exchange contracts and managing the exchangerisk
3. To make students career in foreign exchange andcontrol
Learning Outcomes:
1. Gains a brief idea on the concepts and techniques of foreignexchange.
2. Shall provide an interest on student’s career in foreign exchange and control.
Unit Description Hours
Foreign Exchange – The Foreign Exchange Market – Organization of the
Foreign Exchange Market (Commercial Banks, FEDAI – RBI) – The Spot
1 09
Market–TheForwardMarket–RelationshipbetweentheForwardRateand the
Future Spot Rate - Participants in Foreign ExchangeMarket.
Exchange Rates – Exchange Rate Systems – Gold and the Bretton woods
Systems – Fixed Exchange Rates – Flexible Exchange Rates – Exchange
2 09
Rate Theories - Factors which influence the Determination of Exchange
Rates – Exchange Control – Objectives and Methods of Exchange Control
ForeignExchangeTransactions-PurchaseandSaleTransactions–Spotand
Forward Transactions –Ready Exchange Rates – Principal types of Buying
3 Rates–PrincipaltypesofSellingRates–ReadyRatesbasedonCrossRates 09
– Inter Bank Deals – Cover Deals, Trading, Swap deals and Arbitrage
Operations.
Forward Exchange Contracts – Factors that Determine Forward Margins –
Calculation of Fixed Forward Rates and Option forward Rates – Forward
4 Exchange Rates Based on Cross Rates – Execution of Forward Contract – 09
Cancellation/ExtensionofForwardContract–InterBankDeals(Theoretical
Aspectsonly)
Exchange Exposure and Risk Management: Transaction Exposure –
Translation Exposure and Economic Exposure Management of Risk
5 Exposure (netting, Marketing, leading and lagging) – Assets and Liabilities 09
Management and techniques - Currency Futures and Option Contracts –
Financial Swaps – Forward Rate Agreement – Interest Rate Options.
Text Books
1. C. Jeavanandam(2012)” Foreign Exchange Practice and Concepts”, Sultan Chand &Sons,
NewDelhi.
2. Apte P.G(2011) “International Financial Management”, TataMcGraw Hill, NewDelhi

Reference Books:
1. Alan C. Shapiro (2010) Multinational Financial Management Prentice-Hall of India,
NewDelhi.
2. Cheul S Eun& Bruce Gresnick(2008) International Financial ManagementTata
McGrawHill Co., NewDelhi.

65
 MIBA 629: CORPORATE FINANCE

Objectives:
1. To introduce the concepts of corporate finance as they apply in today’s globalworld.
2. To combine the existing skills of finance with fundamental issues of ManagerialFinance
3. To understand financial implications of a financial statement.
Learning Outcomes:
1. Students learns how to apply the concepts of corporate finance in today’sglobal
world.
2. Provides a platform to combine existing finance skills with fundamental issues of
Managerial Finance.
Unit Description Hours
Introduction: Meaning and Functions of Corporate Finance – Financial
1 Forecasting and Profit Planning – Forecasting Financial Requirements – 09
Estimating External Fund Requirements
Basic Concepts of Corporate Finance: Time Value of Money – Cost of
2 09
Capital–CapitalStructure–FinancialDecisionmaking–DividendPolicies.
Capital Expenditure Planning: Meaning – Methods; Capital Rationing –
Types and Causes – Single Period and Multi period Capital Rationing
3 09
Sensitivity Analysis – Replacement Decisions and Capital Rationing
Evaluation of Risky Investments
Valuation of Firms: Factors affecting Firms’ Value – Different approaches
toValueDetermination–ValuationofBonds,PreferredStockandCommon
4 Stock. Mergers, Consolidation and other Forms of Combination: Meaning– 09
Forms – Techniques of Combination – Process of Combination – Reasons
for Combination – Financial Consideration inCombination.
Project Appraisal: Project Identification – Planning – Control – Aspects of
5 Appraisal–Economic,Technical,FinancialandmarketAppraisal–Vertical 09
Integration –Diversification.
Text Books
1. Brealey, R.A., Myers, S.C., and Allen F.: “Principles of Corporate Finance”, 9thEdition,
McGraw – Hill.

Reference Books:
1. Berk, Jonathan and Peter Demarzo, Corporate Finance, BostonMass: Pearson Addison
Wesley,2007.
2. Tirole, Jean (2006) “The Theory of Corporate Finance” Princeton University Press.
3.GrinblattM.andS.Titman(2002)2ndEdition“FinancialMarketsandCorporate
Strategty” McGraw-Hill.
4. Kuchhal, S.C., “Corporation Finance” Chaitanya Publications, New Delhi.

66
 MIBA630: INTERNATIONAL TAXATION

Objectives:
1. To provide an overview of international tax concept, issues, planning opportunities andrisks
2. To raise the awareness of students concerning Cross-border business andtransactions.
3. To learn about the concepts of International TransferPricing
Learning Outcomes:
1. Students can Compare different transfer pricing methods and determine the applicable method
in asituation
2. Analyze operations and tax position of a business and determine the impact of business
expansion in a particularcountry
Unit Description Hours

Introduction: Global business and International Taxation, the rise ofbusiness

1 taxation, Taxing resident on Income from all sources, taxing the profits of a 09
business establishment – GST and its effect on InternationalTaxation
Transfer Pricing: Evolution of Transfer Pricing in India – Computation of
income from transaction with non-resident-associated enterprises-
2 international transaction – specific domestic transaction –Computation of 09
Arm’s Length Price- Functions , Assets and Risk (FAR) Analysis-
Documentationandcompliance–TransferpricingAssessment-NonResident
Taxation - Transfer of income tonon-residents
Double Taxation Relief: Concept of Double Taxation-Types of Relief –
Double Taxation Relief Provision under Income Tax Act 1961-Concept of
3 Permanent Establishment – Taxing Foreign Income – Taxation of BPO units 09
in India- Taxation of E-Commerce Transactions – Advance Rulings
Advance Ruling: Authority of Advance Ruling – Application – Procedure-
Applicability of Advance Ruling-Powers of Authority-Procedure of
4 Authority, Black Money and Imposition of Tax Law: Basis of Charge-Tax 09
Management-Penalties – Offences and prosecution – General Provisions
Tax Treaties: Double Taxation and Connecting Factors – Tax Treaties – 09
5 FeaturesofTaxTreaties–ApplicationofTaxTreaties–InterpretationofTax
Treaties-Role of Vienna Convention in Application and Interpretation ofTax
Treaties – Anti Avoidance Measures: Controlled Foreign Corporation –Base
ErosionandProfitSharing–OtherAnti-AvoidanceMeasures–Comparative
analysis of some of the significant articles of OECD and UNModel
Conventions
Text Books:
1. Russo, R (Editor), Finnerty, CJ (Author), Merks, P (Author), Pettricione M, (Author), (2007)
Fundamentals of International Tax Planning(IBFD)
2. Holmes, Kevin, International Tax Policy and Double Taxation Treaties (IBFD,2007)
3. ICAI Book on International Taxation(2019)
Reference Books:
1. Williams, David W., (1991) Trends in International Taxation, (Amsterdam, International Bureauof
Fiscal Documentation,
2. Ogley, Adrian (1993) Principles of International Taxation: A Multinational Perspective
(London,InterfiscPublishing
3. Rohatgi, Roy (2007) Basic International Taxation – Volume 1 (Principles) (London BNAInternational,
2nd Ed,)

67
 MIBA 631: INTERNATIONAL BANKING

Objectives:
1. To provide the students with a sound grasp of the practices of modern international
banking
2. To understand the central theme and issues of InternationalBanking
3. To learn the practices of Financial Institutions andcentres.
Learning Objectives:
1. Demonstrate comprehensive knowledge and understanding of the way in whichthe
international financial system operates.
2. Gives an in-dept Knowledge on the practices of Financial Institutions andcentres.
Unit Description Hours
Global Trends and Development in International Banking – Methods of Payments
– Fund Settlement Options – International Remittances – Nostro, Vostro, Loroand
1 Mirror Accounts – Wholesale banking – Retail banking – Private banking – 09
Interbank business – Regulatory framework – BASELIII

International Payment Instruments – Letter of Credit Mechanism and Uniform

Customs and Practice for Documentary Credits / URC / URR Buyers/Sellers credit
2 09
– S.W.I.F.T – Offshore Banking Units – Special Economic Zones

International Financial Centers – International Banking Department – Investment

Banking – Correspondent Banking – Relationship Banking – Financing
3 International Trade – Bank Regulation and Prudential Supervision of banks in the 09
USA, UK and EU. International regulatory and supervisory convergence.

International Financial Institutions – IMF, IBRD, BIS, IFC, ADB, WTO –

InternationalCompetitiveness–ArbitrationandMediationinInternationalBanking
4 – Japanese American and Swiss Banking Practices.
09

Risk Management in International Banking – Forex Risk – Implications and

Effectiveness of Country Risk – Asset/Liability Management – Bilateral and
5 Counter Trade – Approaches to Risk Management in International Banking
09

Text Books
1. Fundamentals of International Banking Rupnarayan Bose Macmillan India Ltd. 2007

Reference Books:

1. Jane Hughes & Scott MacDonald. (2002). International Banking: Text and Cases.Prentice
Hall. ISBN:9780201635355
2. A.W. Mullineux& Victor Murinde. (2003). Handbook of International Banking. Edward
Elgar Publishing. ISBN 1840640936
3. Thomas J. P’Brien, International Finance – Corporate Decision in Global Markets, 2nd
edition

68
HUMAN RESOURCE ELECTIVES
-----------------------------------------------

69
 HUMAN RESOURCE ELECTIVES
Hard/Soft
Code Course Credits Marks
Core

MIBA641 HR for Knowledge Based Organisations 3 100 H

MIBA642 Global Leadership and Skills Development 3 100 H

MIBA643 Technology for HR Value Creation and Management. 3 100 H

MIBA644 Global Human Resource Development 3 100 H

MIBA645 Industrial Relations and Labour Legislations 3 100 H

MIBA646 Advanced Behavioural Science 3 100 H

MIBA 647 Performance Management Systems 3 100 H

Organisation Development 3 100 H

MIBA648

Training and Development 3 100 H

MIBA 649

MIBA 650 HRD Score Card 2500 3 100 H

MIBA 651 Intellectual Property Rights 3 100 H

70
 MIBA641 HR FOR KNOWLEDGE BASED ORGANIZATIONS

Objectives:
1. To understand the challenges of knowledge based organization (KPO) and HR
interventions to manage theorganization
2. To appreciate the values of autonomy, accountability and acknowledgement in the
organization
3. To know the significance of ICT in HR practices
Learning Outcomes:
1. Would help to understand the challenges of knowledge based organization (KPO)and
HR
2. interventions to manage theorganization
3. Will appreciate the values of autonomy, accountability and acknowledgement inthe
organization
Unit Description Hours
Changing dimensions of the work concept – Nature of works and practices
of working hours – Employees Life in knowledge based organizations –
1 09
Operational mechanisms of KPOs – Dimensions of HRM in KBOs – New
Roles and Challenges for HRM in the KBO.
Managing knowledge for organizational effectiveness – Process and
Methods - Concept of Intellectual Capital and Learning Orientation in the
2 09
Organizations–KnowledgeandRolerelatedissues–Performanceappraisal in
aKBO
Managing knowledge and Health of Human Resource and Organization –
Now work rules and Change of Mental makeup of the Employees –
Employees attrition and Stress Management - Rewarding knowledge –
3 Management of Retention and KBO. Employee Engagement' Initiatives, 09
Work from Home Concepts (Short Term and Long Term) and Certain
Special Provisions to Women Workforce, ERP, SAP, Oracle, PeopleSoft
and Xpedien and so on at appropriate slots.
Information and Communication Technology (ICT) implications over HR
practicesinKBO–HRISforaKBO–Concept,Mechanisms,andSoftware
4 09
Orientation – Performance Management – Mechanics and One Illustrative
Process.
Management of leisure in KBO – HR and comprehensive recreation
retention practices – Online Assessment of Employees changing pattern of
5 attitude and behavioural components - Comprehensive Case Study on HRM 09
in a KBO – Collection and Complication of the material by the participants
under the guidance of the ResourcePerson
Text Books
1. Frances Horibe, Managing Knowledge Workers, John Wiley and Sons

Reference Books:
1. Ganesh Natarajan and Sandhya Shekhar, Knowledge Management – Enabling Business
Growth, Tata McGraw-Hill Publishing CompanyLimited

71
 MIBA 642: GLOBAL LEADERSHIP AND SKILLS DEVELOPMENT

Objectives:
1. To provide a thorough understanding of the concepts of leadershipstypes andtheories.
2. To familiarize how leadership models works in differentscenarios.
3. To understand and appreciate how as a manager they can apply different modelsof
leadership.
Learning Outcomes:
1. Will help in understanding of the concepts of leadership types andtheories.
2. Facilitate in applying different models ofleadership.
Unit Description Hours
The difference between leadership and management, Evolution of leadership
theories, Attributes of Effective Leaders - Leadership Styles -, Leadership
1 Skills and Tactics, Leadership skills and tactics- Developing Leadership 09
Pipeline Psychometrics and Assessment Centers - Development Centers at
appropriate places.
Global Business Strategies and Competition Principles of Enduring Success
2 , Leading aLearningOrganization, Leaders as a Designer, Coaching a 09
Leader, Developing next generation leaders from globalperspective,
Leadership studies and current trends in the development of global leader,
3 Selecting the Right Transition Strategy, Zeitgeist Leadership, Level 5 09
Leadership application in MNC and transformation of employees attitude,
Organizational Efforts in creating global awareness for development of their
4 managerial personnel as global leaders. Leadership Challenges, Managing 09
diversity Strategies to teach the team to lead change,
Implementing Change, Creating the capabilities to cope with disruptive
5 09
innovation, Designing Training Module for differentlevels.
Text Books:
1. Durbin. Leadership Principles. Cengage Publications.
Reference Books:
1. Kevin Dalton. Leadership and Management Development. Developing tomorrow’s
managers. PearsonPublishers.
2. Newstrom John W. Organizational Behaviour: Human Behavour at Work. Tata Mc
GrawHill.
3. Robbins Stephen P. Organizational Behaviour. (14th Edition). PearsonEducation.

72
MIBA 643: TECHNOLOGIES FOR HR VALUE CREATION AND MANAGEMENT

Objectives:
1. To provide an understanding about the use of technology for effective managementof
humanresource
2. To learn about the Human Resource Informationsystem
3. To know about the new mandates for HumanResource
Learning Outcomes:
1. Shall give an understanding about the use of technology for effective management of
human resource.
Unit Description Hours
Evolution of Technology in HR- Values & skills – Value system of Japan,
1 China and America- Indian Value system – Science & Technology Vs Ethics 09
& Morals
Human Resource Function and Technology – Personnel policies – and
procedures and the utility of Technology to ensure efficiency to the
organization – Designing and Development of human resource data
2 09
recordingandinformationgivingsystems–performanceemployeerewards,
payment, training , job satisfaction and other aspects of HRIS – Limitations
ofHRIS
Technology and Human Resource Health – Concept and Measurement of
Organizational and Human Resource Health (OHRH) – Ergonomics –Need
3 – causes – Benefits – MSD – Signs & Symptoms – preventive measures of 09
MuskloSkeletalDisorder(MSD)–PreventionofErgonomicshazards–Job
Hazard analysis – MSDmanagement.
Technology, Society and Management – Technology for Good
OrganizationalRelations–Communications–InteractiveRapportBuilding–
4 09
Assessment and Estimation of Psychographic Variables Which effect
OrganizationRelations.
New mandate for HR – Value Creation in the Mind of Stakeholders –
5 ComprehensiveCaseStudiesandFieldVisits–Presentation-Reportwriting 09
- IT Laws, Cases
Reference Books:
1. OrganizationalDynamics
2. Management by Values – K.Chakraborty
3. Public PersonnelManagement
4. Harvard BusinessReview

73
 MIBA 644: GLOBAL HUMAN RESOURCE DEVELOPMENT

Objectives:
1. To familiarize students with the need of HRD in changing pattern of organizational
requirements
2. To understand the linkage of HRD practice in planned change and developmentof
organizations.
Learning Outcomes:
1. Will help understanding the linkage of HRD practice in planned change and
development of organizations.
Unit Description Hours
HRDobjectivesandphilosophy–HRDClimateandprocess-HRDpractices in
India, USA & Europe- Managing Joint Venture Business Organizations
1 (JVs), Cross-Country Cultural Issues, Awareness of Emigration Checksand 09
Immigration Modalities of variousCountries

ObservingandAssessingHRDneeds,PlanningandDesigningHRDNeeds,
Action from Global Perspective: Bringing Learning to life, Theory of
2 experimental learning, Strategies adopted to Design and develop 09
performancesupport

Quality: Reviewing and Evaluating HRD, Organizational HRD Strategies-

3 09
Competencies / Expertise and certain Unique Skills of various Nationalities
HRD managers in MNC- Training methods and application of T Group
4 Training. Linking of performance appraisal with training 09

Quality: Reviewing and Evaluating HRD, The future of HRD. Designing

HRD model-Global Restrictions on certain Countries by the hiringCountry,
5 09
etc...to be incorporated in appropriate slots

Text Book:
1. Richard A Swanson , Foundations of Human Resource Development, PearsonPublisher
2. Newstrom John W. “Organizational Behaviour: Human Behavour at Work” (Tata Mc Graw
Hill)
3. Mc Shane L. Steven, Glinow Mary Ann Von & Sharma Radha R. -Organizational
Behaviour (Tata Mc Graw Hill, 3rdEdition)

Reference Books:
1. TV Rao, Recent Experience of HRD in Indian Industries, OxfordPress
2. Nedlar, Corporate HRD PracticeAmerican Society for Training and Development –
Publications

74
 MIBA645: INDUSTRIAL RELATIONS AND LABOURLEGISLATIONS

Objectives:
1. To promote a critical understanding of substantive and procedurallabourlaws.
2. To develop skills in handling legal issues in industrial relations and otherlabourmatters.

Learning Outcomes:
1. Will give exposure of substantive and procedural labourlaws.
2. Develop skills in handling legal issues in industrial relations and otherlabourmatters.

Unit Description Hours

HistoryofIR-Understanding/AppreciatingIR/EmployeeRelations-Approaches of
IR - Theories of IR/Perspectives of IR - IR in globalised economy - Managing IR
1 09
Changes - IR and Productivity - Technology and IR -Effective Communication
Systems and IR Management. IR Trends, Trade Unions in IT and Layoffs inIT,
Trade Unions -Structure-Organisations – Problems - Trade Unions -Theories -
functions, methods - Trade Unions ACT 1926 - Management of Trade Unions in
India - Trade Union Legislation - Multiplicity of Trade Unions - Conflict
2 Resolutions - Industrial Relations - Welfare and Productivity - Social 09
Responsibility of Trade Unions - IR Management and Management of Trade
Unions.SpecialProvisionsrelatedtoWomenEmploymentinNightShiftsandalso latest
Amendments to Maternity Benefit Act, Gratuity Act,etc.
Collective Bargaining: - The Legal framework of CB - Negotiating Techniques &
Skills - Discipline and Grievance Redressal Machinery - Purposes and Procedures
of Disciplinary Action - Grievance Redressal Procedures - Conciliation -
3 09
Arbitration and Adjudication -Collective Bargaining (Perspective, Bargaining
Structure, Procedure and Machinery for Collective Bargaining) - The Bargaining
Process - Strengths and Skills.
Workers Participation in Management: Evolutions, objectives of WPM - WPM in
India - Comparative Study of WPM in Global content - Employee Counseling -
4 09
Types,Methods,Content,Problems,ConsultativeBodies(Bipartite,Tripartite)and IR
Strategies - A Discussion - Worker Development & Workerparticipation.
Principles of labour legislation - Factories Act 1948 - Contract labour Act 1970 -
Industrial Establishment (SO) Act 1946 - Industrial disputes act 1947 - Problems
of industrial peace - Grievance & Disciplinary procedures - The minimum wages
Act 1948 - Payment of Wages Act 1936 - Payment of Bonus Act 1965 - The
5 09
Employee Provident Fund Act & Miscellaneous Act 1952 - The Payment of
Gratuity Act 1972 - The Workmen Compensation Act 1923 - The Maternity
Benefit Act 1961 - ESI Act 1948 - The Role of Government in IR - National
Commission on IR- Labor Administration .
Reference Books:
1.C.S. VenkataRatnam(2006),” Industrial Relations”, Oxford University Press
2. Mamorio,Mamoria,Gankar(2008) “Dynamics of Industrial Relation”, HimalayaPublishing
3. Ratna Sen(2007),” Industrial Relations in India”,Macmillan
4. Monal Arora (2007), “Industrial Relations”, ExcelBooks

75
 MIBA 646: ADVANCED BEHAVIOURAL SCIENCE

Objectives:
1. To study the behavior of individuals and groups from globalperspective.
2. To find the importance of culture and its relation toorganizations
3. To understand the concept, nature and issues involved in cross cultural practicesof
organizations
Learning Outcomes:
1. Will help to study the behavior of individuals and groups from globalperspective.
2. To find the importance of culture and its relation toorganizations
3. Will understand the concept, nature and issues involved in cross cultural practices of
Organizations.
Unit Description Hours
Concept, Nature, Characteristics, Conceptual Foundations and Importance,
Models of International Organizational Behaviour, Management Challenge, A
1 09
Paradigm Shift, Relationship with Other Fields, Managing International
Organizational Behaviour
Culture and its Relation to Organizational Behavior, Implication for Managers,
Ethics – Four perspective of Ethics – Relativism and Universalism, Social
2 09
ResponsibilityofCorporations,Communication–CrossCulturalCommunication,
Barriers to Cross Cross-Cultural Communications. Implications forManagers
Negotiation and Conflict Resolution, Situational Factors and Negotiating Tactics,
Differences between Indian Cultural and Cross-Cultural Negotiation. Strategiesto
3 09
enhanceCrossculturalnegotiation.Group–GroupStructureandProcesses,Team
– Teams at work. Motivation –.
Elements of Structure – The Contingency Perspective, Types of Organization
Structure. Structural Variations, Emerging Structures in the Global Economy.
4 09
SexualHarassment(Prevention)Committees,ChangeManagementInitiativesand
Conflict ManagementIssues
Concept, Nature, Resistance to change, managing resistance to change,
Implementing Change, Kurt Lewin Theory of Change. GE change Strategy,
Conflict: Concept, Sources, Types, Functionality and Dysfunctional of Conflict,
5 09
Concept, Characteristics, Elements of Culture, Implications of Organization
culture,ProcessoftransformingOrganizationalCulture.ManagingCross-Cultural
Transitions: Moving Abroad and ComingHome
Text Books
1. International Organizational behavior – Anne Marie, PearsonPublishers
2. International organizational Behavior – Adler, PearsonPublishers
Reference Books
1. Newstrom John W. - Organizational Behaviour: Human Behavour at Work (Tata Mc GrawHill)
2. Mc Shane L. Steven, Glinow Mary Ann Von & Sharma Radha R. - Organizational Behaviour (Tata
Mc Graw Hill, 3rdEdition)
3. Robbins Stephen P. - Organizational Behaviour (Pearson Education, 12thEdition)
4. Hersey Paul, Blanchard, Kenneth H and Johnson Dewey E. - Management of Organisational
Behavior: Leading Human Resources (Pearson Education, 8thEdition)
5.

76
 MIBA 647:PERFORMANCE MANAGEMENT SYSTEM

Objectives:
1. To provide a thorough understanding of the different performance appraisal systems from
Globalperspective.
2. To explain and evaluate frameworks for developing performance managementsystem.
3. To understand and appreciate and design a PMSmodel
Learning Outcomes:
1. Will be able to understand different performance appraisal systems fromGlobal
perspective.
2. Will be able to explain and evaluate frameworks for developingperformance
managementsystem.
3. Will be able to appreciate and design a PMSmodel.

Unit Description Hours

Vision & Mission, Goal Setting, SMART Objectives, Competency Mapping, Gap
Analysis (Both Competency and Performance) and PIPs (Performance
1 Improvement Plans). Tools of Performance Appraisal, Performance Management 09
in MNC and its outcome, Designing of PMS in MNC, Linking of performance
management and strategic planning in an organization
Designing performance tools according to international business standards, methods
2 of measuring performance in MNCs, Measuring results and behaviors, - 09
BARSfromglobalperspectives.Skillsrequired&theroleoftheappraiserinaMNC,
PersonalDevelopmentplans,AppraisalanditsapplicationinUSEuropeandAsia.
performance management & reward systems in MNC: performance linked
3 09
remuneration system, performance linked career planning & promotion policy,
Performance Counseling and Problem Solving from globalperspective
Need for performance counseling. Strategies to counsel employees in United States
Europe and Asia. Designing and using performance relationship maps, Identifying
4 09
Individual Potential to be Global Managers by liking organizations vision. Strategies
adopted by GE in transforming employees.
Performance Management and Motivation from Global scenario – Application of
5 Expectancy model, Reward and Recognition from global perspective, Challenges of 09
implementing PMS in MNC. Developing of Performance management model
Text Books:
1. RajasekharKandepu, Bhagirath V. Shanbhag (2017) Performance @ Results, Himalaya Publishing
House
2. Herman Aguinis. (2007). Performance Management. PearsonEducation.
3. Lance A. Berger & Dorothy R. Berger. The Talent Management Hand Book. Tata Mc-GrawHill.
4. RK Sahu. Performance Management System. ExcelBooks.
Reference Books:
1. T. V. Rao. Appraising & Developing Managerial Performance. ExcelBooks.
2. TVRaoetal.360-degreefeedback&assessment&developmentCentres.VolumeI,IIandIII.Excel Books.

77
 MIBA648: ORGANIZATION DEVELOPMENT
Objectives:
1. To provide a thorough understanding of the impact of OrganizationalDevelopment.
2. To familiarise with OD interventions.
3. To understand and apply the OD interventiontools.
Learning Outcomes:
1. Shall provide a thorough understanding of the impact of Organizational
Development.
2. Help in familiarising with OD interventions and ways to apply the OD intervention
tools.
Unit Description Hours
Conceptual frame work of OD, Managerial Grid, Belbin Model and other
Models of Team Building, CFTs, (Cross-Functional Teams), HPTs (High
Performance Teams), Gallup Surveys, WCA (Working Climate Analysis),
1 09
WLB (Work Life Balance), OHS (Organizational Health Surveys) and ESS
(Employee Satisfaction Surveys) Empowerment, Teams and teamwork,
Parallel learning structures,
Components of OD Process, Diagnosis, Action & Program Management;
Diagnosis: Diagnosing the System, its subunits and Processes, Diagnosis
using the Six-box Organizational Model, Third Wave Consulting: The
2 09
Action Component: nature of OD intervention, analyzing discrepancies: A
normative-re-educative strategy of changing, Applied behavioral science,
Action research
Definition, factors to be considered, choosing and sequencing intervention
activities, classification of OD interventions, results of OD, typology of
3 09
interventions based on target groups. Human process interventions
(individual, group and inter-group human relations
Conflict management, dialoging, group facilitation, group learning, self-
directed work teams, large scale interventions, team building, and virtual
4 09
teams.Inter-groupbased:Organizationmirroring,thirdpartypeacemaking,
interventions,partnering,
The changing environment, Fundamental strengths of OD, Implications of
OD for the client, ethical standards in OD, OD’s future, OD Consultant’s
5 09
role, issues in consultant-client relationship, Power, Politics & OD.
Designing OD model

Text Books:
1. Wendell L.French, Cecil H.Bell, Veena, Jr, Pearson, PHI. OrganizationDevelopment.
behavioral science interventions for OrganizationImprovement.
2. Dr. Bhupen Srivastava, Biztantra. Organizational Design and Development-Concepts
andApplications.
Reference Books:
1. Newstrom John W. Organizational Behaviour: Human Behavour at Work. Tata Mc
GrawHill.
2. Robbins Stephen P. Organizational Behaviour. (12th Edition). PearsonEducation.

78
 MIBA649: TRAINING ANDDEVELOPMENT

Objectives:
1. To provide a thorough understanding of the impact of an Training and developmenton
2. Organizational and employeedevelopment.
3. To explain and evaluate how to identify training needs linking performanceappraisal.
Learning Outcomes:
1. Will help in understanding of the impact of a Training and developmenton
Organizational and employeedevelopment.
2. Also how to evaluate how to identify training needs linking performanceappraisal.
Unit Description Hours
Learning & Development (L&D). Post-Training Performance Improvement
Tracking, Linking PMS to Training Need Identification, Dale Carnigie
1 Model of Training, SHL, Accenture and Honeywell, Specialized Agencies 09
in Training Need for training, types of training. Applying of T – Group
Training from Global Perspective
Function wise / Skill wise. Training In-House Infrastructure, External
Training and Academic Affiliations for MDPs for focused Learning of
2 Courses in developing Leadership Pipeline. Training Budget 09
Theories of learning- reinforcement theory – social learning theory –
andragogy – resistance to training Technology in training
Steps in training – identification of job competencies in MNC – criteria for
identifying training needs (person analysis – task analysis – organization
3 09
analysis) – assessment of training needs – methods and process of needs
assessment
Designing of training programs in MNC, Trainer identification for
Expatriate – methods and techniques of training – designing a training
4 module (cross cultural – leadership – training the trainer – change) – 09
management development program for global managers – budgeting of
training.
Evaluation of Training Program – KirkPatrick model of evaluation – CIRO
5 09
model – cost-benefit analysis – ROI of training at Global Level
Text Books:
1. Raymond Noe. Training andDevelopment.
2. DevendraAgochia. Every TrainersHandbook.
3. Radha Sharma. 360 Degree Feedback. Competency Mapping and AssessmentCentre.

Reference Books:
1. Newstrom John W. Organizational Behaviour: Human Behavour at Work. Tata Mc
GrawHill.
2. Mc Shane L. Steven., Glinow Mary Ann Von & Sharma Radha R. Organizational
Behaviour. (3rd Edition). Tata Mc GrawHill.
3. Robbins Stephen P. Organizational Behaviour. (12thEdition). PearsonEducation.
4. Hersey Paul., Blanchard., Kenneth H and Johnson Dewey E. Management of
Organsational Behavior: Leading Human Resources. (8th Edition). PearsonEducation.

79
MIBA 650: HRD SCORE CARD 2500

Objectives:
1. To provide a thorough understanding of the HRD Score Card 2500 foran
OrganizationalDevelopment
2. To familiarize and enablehow to use HRD Score Card2500.
Learning Outcomes:
1. Will help to provide a thorough understanding of the HRD Score Card 2500 foran
OrganizationalDevelopment.
2. Will learn to use HRD Score Card2500.
Unit Description Hours
IntroductiontoHRDAudit&HRDScoreCard–NeedforHRAudit–HRD
System & Strategies, Indepth Audit of HRD System – Competency mapping,
1 09
Manpower Planning Audit, Organizational Intervention, 360 Degree
Feedback and Leadership Development -HR Analytics
HRD Competencies – Competencies of HRD Staff, learning Attitude of Line
2 Managers, Top Management Styles, learning orientation for Non- 09
SupervisoryStaff,CredibilityofHRDepartment,FinalCompetenciesScore
HRD Culture and Values – Rationale for Assessment System,
3 Organizational Culture and Total HRD Culture Scores. HRD Impact and 09
Alignment – Impact of HRD, conversion Table and Dimensions
HRD Audit Instruments – Designing of HRD audit questionnaire, Type of
4 analysis HR Budget, Workforce Turnover, Re-hiring Cost Impacts due to 09
Attrition
HRD Scoring – HRD System and Strategies, HRD Competencies, HRD
5 Culture and Values and HRD Impact and alignment Incremental Equations 09
to Business Turnovers and Profit Margins.
Text Books:
1. TV Rao. (2008). HRD Score Card 2500. Sagepublications.
2. Radha Sharma. (2007) 360 Degree Feedback. Competency Mapping and Assessment
Centre. Himalaya PublishingHouse.

80
 MIBA 651 : INTELLECTUAL PROPERTY RIGHTS

Objectives:
1 To acquire Basic knowledge in IPR to safeguard creators and other producers of
intellectual goods andservices
2 To help the students to learn the process of getting various types ofcertificates.
3 To understand the contemporary issues related to IPR with real timeexamples.
Learning Outcomes:
1. Will help in acquiring Basic knowledge in IPR to safeguard creators and other
producers of intellectual goods andservices.
2. Will help to understand the contemporary issues related to IPR with realtime
examples.
Unit Description Hours

IntroductiontoIntellectualPropertyRights(IPR)–meaning,importance and
origin of IPRs - concepts of intellectual property – Patent – Copy Right
1 – Trade Marks – Industrial Design - GeographicalIndication. 09

International Treaties and Conventions on IPRs – The TRIPS agreement

– Patent Cooperation Treaty – The Patent Act of India – Patent
2 Amendment Act (2005) – Design Act – Trade Mark Act – Geographical 09
Indication Act.

Patent Introduction – filing of patent application – rights from patents -

patentinformationanddatabases-licensingandassignments–software
3 licensing–generalpubliclicensing–compulsorylicensing– 09
infringements – patenting in foreign countries.
CopyRightmeaning–concepts-importanceofcopyrights–copyrights and
its ownership - registration procedure - Universal copy right Convention–
4 InternationalSocietyoncopyrights–piracyandremedies. 09

Intellectual Property Management – Role of WIPO in management of

IPRs - IP valuation – IP insurance - Contemporary issues - Case studies
5 on Intellectual PropertyRights. 09

Text Books:
1. Vinod V Sople (2012), “Managing Intellectual Property: the strategic imperative”
3rdEdition, PHI Learning Pvt.Ltd.,
2. Anurag K Agarwal (2016) “Business and Intellectual Property; Protect your ideas”
Random Housepublication.
Reference Books:
1. Miller, A., and Davis, M. (2012) “Intellectual property: Patents, trademarks, and
copyright in a nutshell” 5thEdition, St. Paul, MN:Thomson/West.
2. Dreyfuss,R.,andKwall,R.(1996)“Intellectualproperty:Trademark,copyright,
and patent law: Cases and materials” Westbury, NewYork Foundation Press.

81
 SYSTEMS ELECTIVES
-----------------------------------------------

82
 SYSTEMS ELECTIVES

Hard/Soft
Code Course Credits Marks
Core

MIBA 661 Enterprise Resource Planning 3 100 H

MIBA 662 Cyber Crimes and IT Laws 3 100 H

MIBA 663 Data Mining and Data Warehousing 3 100 H

MIBA 664 Software Project Management 3 100 H

MIBA 665 Cloud Computing 3 100 H

MIBA 666 Marketing Analytics 3 100 H

MIBA667 Fin Tech 3 100 H

83
 MIBA 661: ENTERPRISE RESOURCE PLANNING

Objectives:
1. To make the students to participate in planning and implementation ofadvanced
enterprise wide systems and technologies in theircareer.
2. To grasp the activities of ERP project managementcycle.
3. To understand the emerging trends in ERPdevelopments
Learning Outcomes:
1. Make basic use of Enterprise software, and its role in integrating businessfunctions
2. Analyze the strategic options for ERP identification andadoption.
3. Design the ERP implementationstrategies.
Description
Unit Hours
Enterprise resource planning – Evolution of ERP, MRP – problems of
1 systems islands – need for system integration and interface 09

ERP – Packages – products and market opportunities – problems of ERP

2 selection and implementation – identifying ERP benefits. 09

ERP process – implementation – managing changes in IT organisations –

3 preparing IT infrastructure – measuring benefits of ERP. Modules of ERP. 09

The emergence of reengineering concepts – concepts of business process –

rethinking of processes – identification of reengineering needs – preparing
4 09
for reengineering. Implementing change.

Supply chain management – Indian perspective – CRM solutions – E-

business – business opportunities – basic and advanced models in internet –
5 09
internet banking and solutions – Future and growth of E-business

Text Books
1. Hammer, Michael – Reengineering thecorporation.
2. E-commerce strategy, technologies and applications by DavidWhitley.

84
 MIBA 662: CYBER CRIMES AND IT LAWS

Objectives:
1. To impart the different emerging laws in related to IT and cyber-criminal
procedure for solving theproblem.
2. T understand basics of IT laws for businessmanagement.
3. To be aware of recent trends in cybercrimemanagement.
Learning Outcomes:
1. Creates awareness on the emerging laws related to IT and cyber-crime for solving
businessproblems.
2. Updates the recent trends in cybercrimemanagement.
Unit Description Hours
Understanding how cyber criminals work- Web hacking – Fundamentals
1 09
of cyber laws – Email hacking – Spoofing attacks
Initialising a Search and Seizure Operation – Tracking email accounts –
Analysing email headers – Understanding cyber forensics – Cell phone
forensics – Recovery of Digital Evidence – Understanding Encryption –
2 Recovering evidence from encrypted information – recovering evidence 09
from password protected files – Recovering evidence from
steganographic files – Analysing log files – Setting up a Cyber Crime
Investigation cell.
Basic Forensic Principles – Forensic Imaging & Verification – Data
3 09
Recovery and Analysis.
Digital Signatures and the Indian Law – Electronic Contracts – The
UNCITRALModellawonElectronicCommerce.Legalissues:Penalties
4 09
and Offences under the IT Act 2000 – Offences under the Indian Penal
Code – Investigation and Adjudication Issues – DigitalEvidence
Cyber Sabotage case – Online Financial Fraud – Tracking the author of
5 09
malicious code – Tracking a terrorist – Online Lottery Fraud
Reference Books:
1. Information technology act of Government of India2000.
2. Publication of cyber criminal’s act byGOI.
3. Websites related tocybercrimes.

85
 MIBA 663: DATA MINING AND DATA WAREHOUSING

Objectives:
1. To impart the basic knowledge about the data mining and how far it is feasible to the
warehouseprojects.
2. To understand the various data mining tools used in theorganization.
3. To be aware of recent trends in data warehousingmanagement
Learning Outcomes:
1. Students gets a basic knowledge about the data mining and also understands the
various data mining tools used in theorganization.
2. Updates the recent trend in data warehousingmanagement.
Unit Description Hours
Data Warehousing – Introduction – architecture – meta data management –
dataqualitymanagement–InfrastructureDevelopment–overview–current
1 09
capabilities – establishing Warehouse organisational infrastructure –
development life cycle – architecture design and implementationstrategy
Initiating a Data Warehouse Project – techniques for data warehouse
requirement analysis – designing and implementing the data warehouse –
2 09
techniques for constructing and implementing the architecture – production
performance tuning – data warehouse support and maintenance overview.
Data Mining – Introduction – Definitions – comparison with other research
areas – DM application areas – case studies – Association rules –
3 introduction–methodstodiscoverassociationrules–Clusteringtechniques 09
– Introduction – clustering paradigms – partitioning algorithms – k-Medoid
algorithms – Hierarchical Clustering – Categorical Clustering Algorithms.
Decision Trees – Introduction - Tree Construction Principles – Decision
TreeConstructionAlgorithms–DecisionTreeConstructionwithPresorting
4 – Pruning Technique – Integration of pruning and construction – Other 09
Techniques – Neural Network Learning – Data Mining using Neural
Network.
5 Case Study on Data Warehousing and Mining application and tools. 09

Reference Books:
1. Richard, J. Kachur, Susan Mc Demott: Data WarehouseManagement
2. Handbook, Prentice Hall, Professional Technique Reference,2000.
3. Arun K. Pujari, Data Mining Techniques, Universities Press,2001.
4. Sam Anahory, D. Murray, S. Anahory: Data Warehousing in the Real2002.
5. World: A Practical Guide for Building Decision SupportSystems, Addison Wesley, 1997.
6. Vipin Kumar, Michael Steinbach, Pang-Ning Tan: Introduction to Data Mining, Pearson Education,
2005.

86
 MIBA 664: SOFTWARE PROJECT MANAGEMENT

Objectives:
1. To sensitise one to software engineering and projectmanagement
2. To develop knowledge and skills for systemsdevelopment.
3. To prepare one for specialising on information systemsmanagement
Learning Outcomes:
1. Produce specific sections of the plan used to manage the software developmentand
maintenance efforts.
2. Evaluate software project management practices within an organizationand
recommend practical improvements based upon yourevaluation.
Unit Description Hours
Software as a product – its characteristics, components and applications,
software engineering as a process – process maturity levels – different
process models – linear sequential model, prototyping model, rapid
1 09
application development model, evolutionary software process models,
conventional methods for software engineering – system engineering,
information engineering and product engineering.
Software Project Management Concepts: Management Spectrum, People,
Product, Process. Software Project Planning: Software Scope, Resources,
2 Software Project Estimation Techniques and Models, Make/Buy Decision 09
Tree and concepts. Risk Analysis and Management: Software Risks, Risk
Identification, Risk Projection, RMMM approach.
SoftwareSchedulingandTracking;BasicConcepts,PeopleandEffort,Task Set
for Software Project, Task Network, Scheduling, EVA Approach, Error
3 Tracking. Software Configuration Management: SCM Baselines, SCM 09
Process, Version Control, Change Control, Configuration Audit, Status
Reporting, SCMStandards.
Software Process and Metrics: A Framework for Technical Software
Metrics, Metrics in the Process and Project Domains, Software
4 Measurement, Metrics for SmallOrganizations, Establishing Metrics 09
Program. Metrics for the Analysis Model, Design Model, Source Code,
Testing and Maintenance.
Software Quality Assurance: Quality Concepts, Quality Movement, SQA,
Software Reviews, Formal Technical Reviews (FTRs), software reliability,
ISO 9000 Quality Standards. Statistical Quality Assurance (SQA) for
5 software. Metrics for Software Quality, Integrating Metrics within the 09
Software Engineering Process, Statistical Quality Control. SoftwareQuality
Assurance: Concepts, metrics (McCall’s Quality factors and Hewlett-
Packard’s FURPSfactors).
Test Book:
1. T Glib, Addison-Wesley. Principles of Software EngineeringManagement.
Reference Books:
2. Roger S Pressman. Software Engineering: A practitioner’s approach. 4thedition,
McGraw Hill.
3. Shooman. Software Engineering. Tata McGrawHill.

87
 MIBA: 665 CLOUD COMPUTING
Objectives:
1. To understand basics of cloud computing for businessmanagement.
2. To gain Knowledge of various applications on cloud for efficientbusiness.
3. To provide with a comprehensive understanding of cloud computing tools that can beused
in designing businessprocesses
Learning Outcomes:
1. Provides a basic understanding on the cloud computing concepts for businessmanagement.
2. Also helps in using cloud computing tools that can be used in designing businessprocesses.
Unit Description Hours
Introduction: Introduction to Cloud Computing, Evolution - Cloud
Computing, Hardware, Internet and Software, Virtualization, Web Services
1 onCloud,Infrastructure-as-a-Service,Platform-as-a-Service,Software-as-a- 09
Service, Building CloudNetwork.
Implementation and control: Privacy and its relation to Cloud-based
Information Systems, Security in the Cloud, Common Standards in the
2 09
Cloud, End-User Access to the Cloud Computing, legal and ethical
dimensions.
Cloud computing for managers: Centralizing Email Communications –
CollaboratingonSchedules,To-DoLists,ContactLists–onlineCommunity
3 09
development–onlinecollaborationtoolsforprojects–CloudComputingfor
business.
Applications of cloud services: Applications – Online Planning and Task
4 Management–EventManagement–CRM-Cloudservicedevelopmenttools 09
-word processing, databases, storing and file sharing on cloud.
Virtual office management: Web-based communication tools –Web Mail
Services –Web Conference Tools –Social Networks and Groupware –
5 09
collaborating via blogs and Wikis; IBM, Amazon Ec2, Google Apps for
Business, Salesforce.com, Ramco-On-Demand
Textbook:
1. John W. Rittinghouse and James F. Ransome, “Cloud Computing Implementation, Management and
Security”, 2010, CRC Press, Taylor & Francis Group, Boca Raton London NewYork.
2. Kumar Saurahb, Cloud Computing – Insights into new era infrastructure, Wiley India, 2nd Edition,2012
References
1. Michael Miller, Cloud Computing: Web-Based Applications That Change the Way You Work and
Collaborate Online, Que Publishing,2009
2. Haley Beard, Cloud Computing Best Practices for Managing and Measuring Processes for On-demand
Computing, Applications and Data Centers in the Cloud with SLAs, Emereo Pty Limited, July2008.
3. AlfredoMendoza,“UtilityComputingTechnologies,Standards,andStrategies”,ArtechHouseINC,2007
4. Bunker and Darren Thomson, “Delivering Utility Computing”, 2006, John Wiley & Sons Ltd. 5. George
Reese, “Cloud Application Architectures”, O’reilly Publications,2009.

88
 MIBA: 666 MARKETING ANALYTICS
Objectives:
1. To gain familiarity and ability to apply analytical tools specific to marketingdomain.
2. Tobridgethegapbetweenstatisticaltechniquesandmarketinginsights,anddevelopthe spirit
of problem solving in a holisticperspective.
Learning Outcomes:
1. Students can use a range of established techniques to initiate and undertake critical
analysis ofinformation.
2. Demonstrateknowledgeandcriticalunderstandingoftheroleandvalueofinformation,
performance measurement and customer / competitor insights inmarketing.
Unit Description Hours
Understanding Analytics: Introduction to Analytics – Evolution of Analytics
– Problems in Analytics – Marketing Data – Framework for Marketing
1 Analytics – Diagnostic Breadth – Implementing Analytics – Types of 09
Analytics – National & International Trends – Marketing Applications
Marketing Metrics & Models: Understanding Metrics – DevelopingMetrics
– Metrics through theory and Formulae approach (CLV, PLV, NPS, Brand
2 Equity, Frequency Response, Pricing etc..,)– Metrics Validation/Do’s and 09
Don’ts – Decision Models to Mental Models – Marketing DecisionModels
– Market ResponseModels
Marketing Instruments (Using Excel, Tableau, SPSS, R & GEPHI)
Text Analytics – Sentiment Analysis – Marketing Trends & Patterns –
3 09
Dashboard & Storytelling - Visualization using Tableau & Excel – Market
Research through PCA, ANOVA, CHI – SQUARE & T – TESTS
Customer & STP Analytics (Using R, Excel & SPSS) Segmentation &
Targeting Analytics through Clustering & Decision Tree Algorithms -
4 09
Perceptional & Position Mapping Analytics – Customer Analytics through
Logistic Regression – CLV & RFM Model
Analytics in Marketing Mix (4P’s) (Using R & Excel) New Product
Decisions through Conjoint Analysis - Pricing Analytics through Regression
5 09
-– Forecasting – Retail Analytics - Market Basket Analysis - Recommender
System - Promotional Analytics Using Solver & Regression – Mini Project

Reference Books:

1. Wayne L Winston, (2015), Marketing Analytics – Data- Driven Techniques with

Microsoft Excel, Wiley Publications, 1stEdition.
2. Gary L. Lilien& Arvind Rangaswamy, (2004), Marketing Engineering – Computer
Assisted Marketing Analytics & Planning, Prentice Hall, 2ndEdition.
3. Dinesh Kumar U, (2017), Business Analytics, Wiley India, 1stEdition.
4. Paul W Farrris et.al.., (2016), Marketing Metrics, Wiley India, 3rdEdition.
5. ChrisChapman,(2015),RforMarketingResearchandAnalytics,SpringerPublications,
1stEdition.
6. Stephan Sorger, (2013), Marketing Analytics- Strategic Models & Metrics, Admiral
Press, USA, 1stEdition.

89
 MIBA: 667 FIN TECH
Objectives:
1. To equip students with knowledge andskill
2. To blend financial information with statistical tools and machine learning algorithmsto
arrive at predictive insights.
Learning Outcomes:
1. Provides knowledge to handle financial information with statistical tools and machine
learning algorithms to arrive at predictive insights.
Unit Description Hours
Introduction to FinTech- Global Financial crisis of 2008 and the rise of
Fintech - Major areas in FinTech- Recent developments - Future prospects
1 09
and potential issues with FinTech. Fin tech regulations in emerging markets
– rise in fintech companies – government restrictions and regulations.
Digital Disruption in Financial Services - The changing role of SMAC for
financial services- FinTech for actionable insights in digital banking and
digital insurance Rethinking customer experience management in BFSI-
2 Digital transformation through Big Data- Algorithm driven wealth 09
management, crowd funding and P2P lending- Financial inclusion
Gamification, chatbots and robotic process automation for digital disruption
- Managing FinTech startups.
Overview of blockchain- Private and public keys, hashing, and digital
3 signature- Distributed ledger and cryptographic pointers- Mining, proof of
work and proof of stake- Smart contracts and permissioned ledgers- 09
Hyperledgerfabricoverview-Blockchaininfinancialsoftwareandsystems–
introduction to digital signatures and PKIarchitecture
Introduction to Programming and Logic Building -Java, JavaScript -
PYTHON programming- R programming Introduction and discussion of
different analytical tools for FINTECH MATLAB software - Basics of SAS,
3 09
Python – overview – variable types and declaration – operators and decision
making – Loops, numbers, string, list, tuples and dictionaries, functions and
libraries.
IntroductiontoBitcoinandothercryptocurrencies-Cryptoinfrastructureand
payment-Cryptotradingplatforms,userslookoutinaexchange,cryptoOTC
4 market, tokenization- Government regulations (global and India) and their 09
impact, crypto favorable countries and policies
Central bank digital currency and stable coin and their futureprospects.
Risk Management for Fin Tech - Regulatory challenges- Technological
5 innovation- Operational and business risk analysis- Cyber security and 09
privacy- Fraud detection and prevention.
Reference Books:
1. The FINTECH Book, Susanne Chishti and Janos Barberis, Wiley,2016
2. Mark J. Bennett, Dirk L. Hugen, (2016), Financial Analytics with R: Building a Laptop
Laboratory for Data Science, Amazon Asia-Pacific Holdings PrivateLimited.
3. Marcos López de Prado, (2018), Advances in Financial Machine Learning, WileyPublications.
4. ParamJeet , Prasanth Vats, (2017), Learning Quantitative Finance with R, PacktPublishing

90
 OPERATIONS ELECTIVES
-----------------------------------------------

91
 OPERATIONS ELECTIVES

Hard/Soft
Code Course Credits Marks
Core

MIBA 681 Inventory Management and Material

3 100 H
Requirements Planning

MIBA 682 Modeling Techniques and IT for

3 100 H
Operations Management

MIBA 683 World Class Manufacturing

3 100 H

MIBA 684 Quality Management 3 100 H

MIBA 685 Advanced Operations Research

3 100 H

92
 MIBA 681: INVENTORY MANAGEMENT & MATERIAL REQUIREMENTS PLANNING

Objectives:
1. To introduce the fundamental nature of inventory from a financial, physical,forecasting,
and material requirement planningstandpoint
2. To emphasize the significance of inventory management for smooth operation ofbusiness
3. To introduce various inventory management and requirement planning techniquesand
tools to students
Learning Outcomes:
1. Students gain knowledge on the Inventory Management and MaterialRequirements
Planning to run a smooth operation ofbusiness.
2. Also capable of handling various tools and techniques for inventory managementand
requirementplanning.
Unit Description Hours
Inventory Management: Inventory concept; need for inventory; types ofinventory,
functions, use; Dependent and Independent Demand, Responsibility for inventory
1 management. Strategic Inventory Management: Objectives and Importance of the 09
inventory management function about Profitability, Strategy, customersatisfaction
and CompetitiveAdvantage.
Inventory Control Techniques: Inventory classification and its use in controlling 09
inventory,Setuptimeandinventorycontrol,safetystockdeterminationconsidering
2 service level. Strategies to increase Inventory Turns, reduce throughputtime,
Reduce WIP, eliminate waste, and reduce inventory level in service and
manufacturing organizations.
Inventory Models: Inventory models – Fixed Order Versus Fixed Intervalsystems 09
– Developing Special Quantity Discount Models – Inventory Model for
3 Manufactured Items – Economic Lot Size when Stock Replenishment is
instantaneous – Non-instantaneous Replenishment Models – InventoryModels
with uncertainty – Probabilistic Inventory Models – Models with Service Levels
and Safety Stock.
Material Requirement Planning Systems (MRP): Meaning, purpose and advantage
4 ofMRP,DataRequirementsandManagement–UpdatingInventoryRecords–Bill of 09
Materials, types of BOM, Modular BOM
Materials Management in JIT Environment: Zero inventory concept, Excess
Inventory: A Roadblock to World-Class Manufacturing, Materials management in 09
5 JIT environment, Vendor Managed Inventory, vendor relationship in JIT context.
Performance: Evaluation of Performance of Materials Function - Criteria and
methodology of evaluation, AHP for Vendor Evaluating and Selection.
Text Books
1. Zipkin (2000), “Foundations of Inventory Management”, McGraw-Hill HigherEducation
2. Seetharama L Narsimhan, Dennis W McLeavy, Peter J Billington,(1994) “Production Planning
and Inventory Control”; PrenticeHall
3. J. R. Tony Arnold, Stephen N. Chapman (2010), “Introduction to Materials Management”-
Pearson; 7thedition.
Reference Books:
1. Richard J. Tersine, (1993) “Principles of Inventory and Materials Management” Prentice Hall; 4th
edition
2. Max Muller, (2011) “Essentials of Inventory Management”, AMACOM; 2editions
3. Plossl,(1994) “Orliky’sMRP”McGraw-Hill; 2edition
4. J H Greene, Homewood III: Richard D Irwin, (1986) “Production and Inventory
Control” McGraw-HillUS
93
MIBA 682: MODELING TECHNIQUES AND IT FOR OPERATIONS MANAGEMENT

Objectives:
1. To help students to understand the modelling techniques like business modelling,
Linear programming, Decision trees, Dynamic programming and IT inoperations
management.
2. To learn the features of Enterprise ResourcePlanning
3. To understand the significance of IT in operationsManagement
Learning Outcomes:
1. Provides an in-depth knowledge on various modellingtechniques.
2. Also helps in understanding the significance of IT in operationsManagement.
Unit Description Hours
Introduction to Business Modeling: Modelling – meaning and
1 process, Certainty and uncertainty in models, importance of 09
understanding data before modelling, Modelling with spreadsheet in
simple decision-making situations.
Linear Programming: Application of LPP in operationsmanagement,
Formulation of LPP, simplex method, duality, Sensitivity Analysis. 09
2 Trans-shipment problems. Concept of Goal programming, Goal
programming modelformulation.
DecisionTrees:Concept,ApplicationofDecisionTreesinoperations
management. Sequencing problems: Concept, Application- JobSheet 09
3 Scheduling: Priority Dispatching rules, None-Delay schedule
generationalgorithm
ConceptandIntroduction-SalientfeaturesofERPsystemsofferedby
leading vendors, prerequisites and process of implementation.
4 Dynamic Programming: Terminologies of Dynamic Programming- 09
Applications in Capital BudgetingProblems, Reliability improving
problems.Simulation-typesofSimulation,Stepsofstimulation,Flow
Chart for single server queuing Model, Flowchart for Parallel Server
queuing model.
IT in Operations: Importance of IT in operations, IT as a competitive
edge, Role of IT in – Design, Production Planning, Layout and
5 Logistical operations- Software in operations: Introduction, 09
characteristics and key features of software’s for Project Scheduling,
Logistics / Supply chain management and Quality management
Text Books
1. N.D. Vohra, (2009) “Quantitative Techniques in Management”, McGraw Hill
Education; 4thedition
2. Bal Krishnan, Render, Stair, (2012) “Managerial Decisions Modelling with
Spreadsheets, Pearson; 3rd edition
Reference Books:
1. Chase, Aquilano, Jacobs, Agarwal, (2006) “Operations Management for
Competitive Advantage” the McGraw-Hill; 11th edition
2. Gillette B.E, (1976) “Introduction to Operations Research” McGraw-Hill Inc.,US
3. TahaHatndy, (2010) “Operations Research” An Introduction- Pearson; 9thedition
4. Render, Stair, (2014) Jr “Quantitative Analysis for Management” Pearson; 12th
edition

94
 MIBA683: WORLD CLASS MANUFACTURING

Objectives:
1. To acquaint the students with the world class manufacturingenvironment
2. To introduce students to the concept of optimized production inManufacturing
3. To help students to understand the significance of improved process efficiency
and Cycletime
Learning Outcomes:
1. Students understand lean management principles &provides an understanding of
factors that contribute to organizational wastes, examining ways to eliminate
wastes, & developing & implementing an improved organizational processes, for
significant impact to the company’s bottom line.
Unit Description Hours
Historical perspective: World class Excellent organizations –
American and Japanese Companies Deming Awards, Malcom
1 Baldrige National Quality Award – Globalization – Global 09
Companies – Models for manufacturing excellence – Business
Excellence.
Bench marks, Bottlenecks and Best Practices: Concepts of
benchmarking, bottleneck and best practices, Best performers –
2 Gainingcompetitiveedgethroughworldclassmanufacturing–Value 09
addedmanufacturing–eliminatingwaste–ToyotaProduction
System – example.
System & tools for world class manufacturing: Improving Product &
Process 62 Design – Lean Production – SQC, FMS, Rapid
3 Prototyping, Poka Yoke, 5-S ,3 M, use of IT, JIT, Product 09
Mix,Optimizing, Procurement & stores practices, Total Productive
maintenance, Visual Control.
Human Resource Management in WCM: Adding value to the
organization–Organizationallearning–techniquesofremovingRoot
4 cause of problems – People as problem solvers – New organizational 09
structures. Associates – Facilitators – Teamsmanship – Motivation
and reward in the age of continuousimprovement.
Typical characteristics of WCM companies: Performance indicators
– what is world class Performance – Six Sigma philosophy- Indian 09
5 Scenario: Leading Indian companies towards world class
manufacturing – Task Ahead
Text Books:
1. Ron Moore,(2001) “Making Common Sense Common Practice – Models for
manufacturing excellence” Butterworth-Heinemann Ltd; Newedition
2. B.S. Sahay, KBC Saxena, Ashish Kumar, (2000) “World Class Manufacturing -
Strategic Perspective” Macmillan India Ltd-newDelhi
Reference Books:
1. Womack, (2007) “Machine That Changed the World” Free Press; Reprintedition
2. Jeffrey K.Liker, (2004) “The Toyota Way, McGraw Hill Education; Reissue
edition
3. Narayanan, (2000) “Managing Technology & Innovation forCompetitive
Advantage” Pearson; 1edition
4. M.G.Korgaonkar, (2000) “Just In Time Manufacturing” Macmillan Publishers
India
95
 MIBA 684: QUALITY MANAGEMENT
Objectives:
1. To recognize the importance of QualityManagement
2. To have comprehensive knowledge of qualitymanagement
3. To study the tools and techniques which are needed for enhancingquality.
Learning Outcomes:
1. Explain the different meanings of the quality concept and itsinfluence.
2. Describe, distinguish and use the several techniques and qualitymanagement
tools.
Unit Description Hours

Stages of quality control, History of quality, Quality management and its

importance, Contributions of quality gurus, Impact of quality on business
1 performance, Distinction between product quality and service quality, 09
Desirable qualities of a leader, Leadership grid, Quality information
system, Strategy development and deployment, need for quality approach
to strategy, Quality and its types, Supporting policies
Functions of human resource management (HRM), recruitment and
selection, Training Methods, quality circles- Steps of quality circle
2 meetings, Implementation of quality circle, Rewards and recognition, 09
Customer Focus - Customer focus Vs Process focus, Internal customers and
management, Quality edge, Factors affecting customer satisfaction, Role of
marketing for customer satisfaction, Importance of customer
retention, Impact of Customer Retention on Profitability, Steps of
developing customer focus
Process and Statistical Quality Control- quality system, control chart for
variables (X andR) and (X and S charts ), control charts for attributes (p, c
3 and u charts), Quality function deployment, Six Sigma - elements of sig
sigma, DMAIC Methodology, DMADV Methodology, six sigmatechnical 09
tools, Benchmarking - types of benchmarking, stages of benchmarking
process, Cost of quality- Activity based costing, Introduction to Shainin
techniques, Business performance management - performancemeasures
and their importance, balanced score card, quality control activities during
product cycle and balanced score card
Total productive maintenance - objectives of TPM, performance measures
of maintenance system, pillars of TPM, stages of implementation of TPM,
4 reliability, Failure modes and effects analysis (FMEA), Analysis of 09
Variance (ANOVA) - complete factorial experiment with three factors,
Orthogonal arrays - design of orthogonal arrays, ANOVA for orthogonal
array with two-level factors, ISO 9000 series and ISO 9000:2000.
Malcolm Baldrige National Quality Award - Baldrige criteria, criteria of
Baldrige award for performance excellence, steps of effective Baldrige
5 assessment, Business process reengineering- steps of business process
reengineering, measures of performance of BPR, applications of BPR, 09
Building and sustaining total quality - role of quality professionals for
quality organization, relevance of organizational culture to quality
management, cultural change, employees role in cultural change,
Sustaining quality organization - steps to Sustain Quality Organization,
Quality Organization Sustenance Tools

96
Text Books:
1. Panneerselvam, R. and Sivasankaran, P (2014). “Quality Management”,PHI
Learning, NewDelhi,
2. Besterfield, D.H., Carol Bsterfield- Michna, Besterfield, G.H., MaryBesterfiled-
Sacre, (2003)” Total Quality Management, Pearson Education, Inc., USA,2003.
Reference Books:
1. Feigenbaum, A.V. (1983), “Total Quality Control”, McGraw-Hill,NewYork,
2. Phillip J. Ross, Taguchi (2005) “Techniques for Quality Engineering”, Tata McGraw-
Hill (Second Edition), NewDelhi,
3. Saaty, T.L., (2000) “Fundamentals of Decision Making and Priority Theory with
the Analytic Hierarchy Process”, Vol.6, RWS Publications, Pittsburg,PA.,
4. Summers, C.S., (2005) “Quality Management: creating and SustainingOrganizational
Effectiveness”, Prentice-Hall of India, NewDelhi,

97
MIBA685: ADVANCED OPERATIONS RESEARCH

Objectives:
1. To introduce various optimization techniques of operationsresearch
2. To facilitate the use of Quantitative Technique in various functionalareas
3. To evaluate the situation and utilize the resources for maximumoutput.
Learning Outcomes:
1. Provides Knowledge on various optimization techniques of operationsresearch.
2. Students can understand different queuing situations and find the optimal solutions
using models for differentsituations.

Unit Description Hours

Stages of Development of Operations Research, Applications of
Operations Research, Limitations of Operations, Introduction to 09
1 Linear Programming, Graphical Method, Simplex Method, Duality.
Transportation Problem, Assignment Problem, Inventory Control –
Introduction to Inventory Management, Basic Deterministic Models, 09
2 Purchase Models, Manufacturing Models without Shortages andwith
Shortages.
Shortest Path Problem, Floyd’s Algorithm, Minimum Spanning Tree
Problem, CPM/PERT, Crashing of a Project network. 09
3
Dynamic Programming, Capital Budgeting Problem, Shortest Path
Problem, Reliability Problem, Optimal subdividing problems. Game 09
4 Theory: Two Person Zero-sum Games, Graphical Solution of (2 × n)
and (m × 2) Games
Introduction to Queuing Theory, Basic Waiting Line Models:
(M/M/1):(GD/α/α), (M/M/1) :(GD/N/α), (M/M/C):(GD/α/α), 09
5 (M/M/C):(GD/N/α), Introduction to queuing system simulation –
Introduction to Basic Replacement Analysis: Economic Life of an
Asset.
Text Books:
1. Panneerselvam, R., (2006)“Operations Research”, PHI Learning Pvt. Ltd.,New
Delhi,
2. Hillier and Lieberman (2009), “Introduction to Operations Research”,Tata
McGraw Hill, New Delhi, (8th Edition).
Reference Books:
1. Hamdy A. Taha, (2004)“Operations Research – An Introduction”, Prentice Hall of
India, NewDelhi,
2. Frank S. Budrick, Dennis McLeavy& Richard Mojena, (1998)“Principles of
Operations Research for Management”; II Ed., Richard D. IrwinInc.,
3. Hillier and Hillier, (2005), “Introduction to Management Science”, McGraw Hill
International, New York, (2ndEdition)
4. Wagner, Harvey M. (2004), “Principles of Operations Research”, Prentice Hall of
India, New Delhi, (2nd Edition)
5. KantiSwarup, et al, Operations Research, Sultan Chand and Sons, NewDelhi

98