LifeMode Group: Next Wave

13C
NeWest Residents
Households: 970,800

Average Household Size: 3.35

Median Age: 27.3

Median Household Income: $30,200

WHO ARE WE? OUR NEIGHBORHOOD SOCIOECONOMIC TRAITS

NeWest Residents households are new to America and their • Concentrated in larger metropolitan areas • Female labor participation is slightly lower
careers, often with new, young families. Many are new to the (over half a million people) in the South than the US average, partially attributable
English language; nearly one-third of households are linguis- and West. to the language barrier in this diverse
tically isolated. As residents adopt the American way of life, • Reside in mostly renter-occupied apartments foreign-born market.
many pursue risky employment opportunities for the benefit in older, mid- to high-rise buildings. Over • Male labor force participation (Index 116) is
of their extended families. Long hours in blue-collar jobs, 80% of housing units were built before 1990. compulsory for these new families.
primarily in the service industry, are common. Skilled workers Rental rates are below the US average
steer toward construction and manufacturing sectors. Female • Working full-time in blue-collar jobs, this
(Index 85). market works hard and dreams big. They
labor force participation is somewhat low.
• Half of all households have children, in either seek adventure and take risks for the
married-couple or single-parent families. betterment of their families.
• With average household size exceeding • They are automotive enthusiasts; if they
three, presence of children less than 5 years had the savings, they would buy a used,
old is high compared to the US average. but bold, fun-to-drive vehicle.
Dependent children represent approximately
one-third of the population.

TAPESTRY
TM

SEGMENTATION
esri.com/tapestry Note: The Index represents the ratio of the segment rate to the US rate multiplied by 100.
Consumer preferences are estimated from data by MRI-Simmons.
 LifeMode Group: Next Wave
TAPESTRY
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13C
NeWest Residents SEGMENTATION
esri.com/tapestry

AGE BY SEX (Esri data) RACE AND ETHNICITY (Esri data) INCOME AND NET WORTH
The Diversity Index summarizes racial and ethnic diversity. The index Net worth measures total household assets (homes, vehicles,
Median Age: 27.3 US: 38.2 shows the likelihood that two persons, chosen at random from the investments, etc.) less any debts, secured (e.g., mortgages)
Indicates US $10,700
same area, belong to different race or ethnic groups. The index Esri Median Net Worth
or unsecured (credit cards). Household income and
&'$%45%6$7%)!"#$ 56$78&9:8%"
ranges from 0 (no diversity) to 100 (complete diversity). net worth are estimated by Esri.
$93,300
85+ !"#$%"&'("&3,4 !"#$%&'$%2+3

80–84 !"#$%"&'("&3)*3+ !"#$%&'$%2()2*$

Diversity Index: 87.3 US: 64.0
75–79
70–74
!"#$%"&'("&2,*2- !"#$%&'$%1+)1,$
Median Household Income
Hispanic*
!"#$%"&'("&2)*2+ !"#$%&'$%1()1*$

65–69 !"#$%"&'("&1,*1- !"#$%&'$%0+)0,$

60–64 !"#$%"&'("&1)*1+ !"#$%&'$%0()0*$

$30,200
55–59 !"#$%"&'("&,, *,- !"#$%&'$%++)+,$ Multiple Esri Median HH Income

50–54 !"#$%"&'("&,) *,+ !"#$%&'$%+()+*$

$56,100
45–49 !"#$%"&'("&+,*+- !"#$%&'$%*+)*,$
Other
40–44 !"#$%"&'("&+)*++ !"#$%&'$%*()**$

35–39 !"#$%"&'("&0,*0- !"#$%&'$%/+)/, $

Asian and 0
$0
$100K
$100,000
$200K
$200,000
$300K $300,000
$400K
$400,000
$500K
$500,000
$600K+
$600,000

30–34 !"#$%"&'("&0)*0+ !"#$%&'$%/()/*$

Pac. Islander Series2 Series1

25–29 American Median Net Worth

!"#$%"&'("&/,*/- !"#$%&'$%.+)., $

20–24 !"#$%"&'("&/)*/+ !"#$%&'$%.().*

Indian
15–19 !"#$%"&'("&., *.- !"#$%&'$%-+)-, $

10–14 !"#$%"&'("&.) *.+ !"#$%&'$%-()-*

Black $10,700
5–9 !"#$%"&'("&,*- !"#$%&'$%+),
Esri Median Net Worth

<5 !"#$%"&'("&)*+ !"#$%&'$%()*

*"!# $ )"!# $ ("!# $ '"!# $ &"!# $ %"!# $ !"!# $ %"!# $ &"!# $ '"!# $ ("!# $ )"!# $ *"!# $
White $93,300
6$89$:. 6$89$:- ;"7:"</ ;"7:"<.

8% 4% 0 4% 8% 0 20% 40% 60% 80% 0 $100K $200K $300K $400K $500K $600K+
Male Female US Average. *Hispanic Can Be of Any Race. US Median.
$30,200
Esri Median HH Income

AVERAGE HOUSEHOLD BUDGET INDEX OCCUPATION BY$56,100

EARNINGS
The index compares the average amount spent in this market’s household budgets for The five occupations with the highest number of workers in the market are displayed
$0 $100,000 $200,000

Series2
$300,000

Series1
$400,000 $500,000 $600,000

housing, food, apparel, etc., to the average amount spent by all US households. An index by median earnings. Data from the Census Bureau’s American Community Survey.
of 100 is average. An index of 120 shows that average spending by consumers in this market
is 20 percent above the national average. Consumer expenditures are estimated by Esri.
$60,000

Housing 57
$50,000
Food 60 Median Earnings
$40,000
Apparel & Services 59

Transportation 56 $30,000
Health Care 45
Entertainment & $20,000
Recreation 50

Education 53 $10,000
Pensions & 49
Social Security
0
Other 48
50,000 100,000 150,000 200,000 250,000
0 50 100 150 200 250 300 350 Workers (Age 16+)
 LifeMode Group: Next Wave
TAPESTRY
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13C
NeWest Residents SEGMENTATION
esri.com/tapestry

MARKET PROFILE (Consumer preferences are estimated from data by MRI-Simmons.) HOUSING
• NeWest Residents households prefer watching Spanish-language channels over Median home value is displayed for markets that are primarily
owner occupied; average rent is shown for renter-occupied markets.
watching sports on TV or listening to popular music. Fast-food dining is a big hit. Tenure and home value are estimated by Esri. Housing type and average
Chart Title

• NeWest Residents consumers love their caffeine; drinking coffee, sodas, sports, rent are from the Census Bureau’s American Community Survey.
and energy drinks.
• A large portion of their income goes toward baby and children products—
disposable diapers, baby food, furniture and equipment, and vitamin
supplements.
• They prefer to use cash; debit card ownership is low. New immigrants often Home-
choose not to obtain a credit card. Own ownership Rent
16.6% US Percentage: 83.4%
62.7% Own
Typical Housing: 37.3% Rent
Multiunit Rentals
Average Rent:
$887
US Average: $1,038

Own Rent

POPULATION CHARACTERISTICS ESRI INDEXES

Total population, average annual population change since Census 2010, and average Esri developed three indexes to display average household wealth, socioeconomic status,
density (population per square mile) are displayed for the market relative to the size and housing affordability for the market relative to US standards.
and change among all Tapestry markets. Data estimated by Esri.

900,000 Population 11,000,000

3,288,800
0 29 350
Wealth Index
-0.5% Population Growth (Annual %) 3.0%

0 31.2 100
1.1%
Socioeconomic Status Index
0 Population Density (Persons per sq. mile) 25,000

1000 0 114 350

2,552 Housing Affordability Index
 LifeMode Group: Next Wave
TAPESTRY
TM

13C
NeWest Residents SEGMENTATION
esri.com/tapestry

SEGMENT DENSITY
This map illustrates the density and
distribution of the NeWest Residents
Tapestry Segment by households.

High

Low

For more information

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