LNCT UNIVERSITY, BHOPAL

Programme:- BCA(AI & DA) Semester – V wef: July 2022

Paper Theory
Name of Paper
Code Credit Marks

L T J EST CAT Total

Data Mining and
BAI -501
Warehousing 3 1 0 70 30 100

This course will introduce the concepts of data ware house and data mining, which
Course
gives a complete description about the principles, used, architectures, applications,
Objective
design and implementation of data mining and data ware housing concepts.

Hours
Units Contents (Theory)
/week
Data Warehousing: History of Data Warehouses; Concepts; Benefits; Comparison of
I 8
OLTP and Data Warehousing, Data Marts.
Principles of Dimensional Modeling: Objectives; Requirements to Data Design; STAR
Schema: concept of Keys, Advantages. Dimensional Modeling: Updates to the
II 8
Dimension tables; miscellaneous dimensions; SNOWFLAKE schema; Aggregate fact
tables; Families of STARS..
Data Warehousing Architecture: Data: Operational, Store, Detailed, Lightly and
III Highly summarized, Metadata; Archive/Backup; Manager: Load, Warehouse, Query; 8
Architecture models: 2,Tier, 3,Tier and 4,Tier .
OLAP: Definitions, Rules, Characteristics, Features and functions, Dimensional
IV analysis; Hypercube; Drill, Down and Rollup; Slice, and, Dice or Rotation; OLAP 8
Models.
Data Mining: Definition; Knowledge discovery process (KDP); OLAP vs. Data mining;
Data mining vs. Data warehouse; Major data mining techniques; Cluster detection;
V 8
Decision trees; Memory based reasoning; Neural networks; Genetic algorithms;
Applications; Benefits..

Text Books/ References Book:-

Name of Authors Titles of the Book Edition Name of the Publisher
Pieter Adriaans, Data mining 1996 Addison Wesley
Dolf & Zantinge
Sam Anahory & Data Warehousing in real world 1997 Addison Wesley
Dennis Murray
Paulraj Ponniah Data Warehousing: Fundamentals for IT 2012, Wiley India Pvt Ltd.
Professionals Second
Edition
Mark Hall, Ian Data Mining: Practical Machine Learning 2011, Morgan Kaufmann
Witten and Eibe Tools and Techniques Third Publisher
Frank edition
 LNCT UNIVERSITY, BHOPAL
Programme:- BCA(AI & DA) Semester – V wef: July 2022

COURSE OUTCOMES: Students will be able to

CO1 Understand the functionality of the various data mining and data warehousing components .
CO2 Have a deeper understanding of database systems and their underlying theory to be able to improve
the decision-making process
CO3 Compare different approaches of data ware housing and data mining with various technologies.
CO4 To evaluate the different models of OLAP and data preprocessing.
CO5 To develop ability to design various algorithms based on data mining
Tools and describe the designing of Data Warehousing so that it can be able to solve the root
problems.
 LNCT UNIVERSITY, BHOPAL
Programme:- BCA(AI & DA) Semester – V wef: July 2022

Paper Theory
Name of Paper
Code Credit Marks
Foundation of L T J EST CAT Total
Neural Network BAI-502
and Deep 3 1 0 70 30 100
Learning

Course The objective of this course is to teach students the basic concepts of neural networks,
Objective neurons, and deep learning.

Hours
Units Contents (Theory)
/week
The neural network: The neuron, linear perceptron, feed-forward neural network,
I limitations of linear neurons, sigmoid, tanh, relu neurons, softmax output layer, 8
information theory, cross entropy, Kullback-Leibler divergence.
Training feed-forward neural network: Gradient Descent, delta rules and learning
rates, gradient descent with sigmoidal neurons, the backpropagation algorithms, 8
II
stochastic and minibatch gradient descent, test sets, validation sets and overfitting,
preventing overfitting
TensorFlow: Computation graphs, graphs, sessions and fetches, constructing and
III managing graph, flowing tensors, sessions, data types, tensor arrays and shapes, names, 8
variables, placeholders and simple optimization, linear regression and logistic
regression using tensorflow.
Implement Neural Network: Introduction to Keras, Build neural network using Keras,
IV Evaluating models, data preprocessing. 8

Deep Learning: Feature engineering, feature learning, overfitting, underfitting, weight

V 8
regularization, dropout, universal workflow of deep learning.

Text Books/ References Book:-

Name of Authors Titles of the Book Edition Name of the Publisher
st
Francois Chollet Deep Learning with Python 1 edition Manning Publications;
Ian Goodfellow, Deep Learning 3rd MIT Press
Yoshua Bengio, January
Aaron Courville, 2017
Francis Bach
Reza Zadeh, Tensor Flow for Deep Learning 1st edition, Shroff/O'Reilly
Bharath Ramsundar 2018

COURSE OUTCOMES: Students will be able to

CO1 Learn Neural Network concepts
CO2 Learn Feed Forward and Backpropogation
CO3 Learn Tensorflow
 LNCT UNIVERSITY, BHOPAL
Programme:- BCA(AI & DA) Semester – V wef: July 2022

CO4 Implement neural networks through Keras.

CO5 Learn workflow of Deep Learning .
 LNCT UNIVERSITY, BHOPAL
Programme:- BCA(AI & DA) Semester – V wef: July 2022

Theory
Name of Paper Paper Code
Credit Marks

L T J EST CAT Total

Theory of
Computation
BAI -503
3 1 0 70 30 100

Course The objectives of this course are to learn types of grammars and models of automata
and establishing connections among grammars, automata and formal languages.
Objective

Hours
Units Contents (Theory)
/week
Introduction to Finite Automata: The central concepts of Automata theory;
I Deterministic finite automata; Nondeterministic finite automata. Applications of finite 8
automata, Finite automata with Epsilon transitions.
Finite Automata and Regular Expressions: Applications of Regular Expressions;
Regular languages; Proving languages not to be regular languages; Closure properties
II 8
of regular languages; Decision properties of regular languages; Equivalence and
minimization of automata.
Context–free grammars: Parse trees; Applications; Ambiguity in grammars and
III Languages. Definition of the Pushdown automata; the languages of a PDA; 8
Equivalence of PDA’s and CFG’s.
Deterministic Pushdown Automata: Normal forms for CFGs; The pumping lemma
IV 8
for CFGs; Closure properties of CFLs.
The Turing machine: Programming techniques for Turing Machines, Extensions to
V 8
the basics Turning machines, Turning machines and computers.

Text Books/ References Book:-

Name of Authors Titles of the Book Edition Name of the Publisher
John E. Hopcroft, Rajeev Introduction to Automata 3rd Edition Pearson Education, 2011
Motwani, Jeffrey Theory, Languages and
D.Ullman Computation
John C Martin Introduction to Languages 3rd Edition Tata
and Automata Theory McGrawHill, 2007
Daniel I.A. Cohen Introduction to Computer 2nd Edition John Wiley & Sons, 2009
Theory
Thomas A. Sudkamp An Introduction to the Theory 3rd Edition Pearson Education, 2006
of Computer Science,
Languages and Machines
 LNCT UNIVERSITY, BHOPAL
Programme:- BCA(AI & DA) Semester – V wef: July 2022

COURSE OUTCOMES: Students will be able to

CO1 Interpret the mathematical foundations of computation including automata theory; the theory of
formal languages and grammars; the notions of algorithm, decidability, complexity, and
computability Construct the abstract machines including finite automata, pushdown automata, and
Turing machines from their associated languages and grammar.
CO2 Make use of pumping lemma to show that a language is not regular / not context-free
CO3 Construct the grammar for any given finite automata, pushdown automata or Turing machines
CO4 Outline the characteristics of P, NP and NP Complete problems
CO 5 Solve computational problems regarding their computability and complexity and prove the basic
results of the theory of computation
 LNCT UNIVERSITY, BHOPAL
Programme:- BCA(AI & DA) Semester – V wef: July 2022

Theory
Name of Paper Paper Code
Credit Marks

Data Visualization L T J EST CAT Total

Tools & BAI-504
Techniques 3 1 0 70 30 100

Course The basic objective is to understand the data analysis & visualize your data & method,
Objective understanding models not just a tool-oriented Analyst.

Hours
Units Contents (Theory)
/week
Introduction To Data Handling: Overview of Data analysis, Introduction to Data
visualization, Working with statistical formulas - Logical and financial functions, Data
I 8
Validation & data models, Power Map for visualize data, Power BI-Business
Intelligence, Data Analysis using statistical methods, Dashboard designing.
Introduction To Data Manipulation Using Function: Heat Map, Tree Map, Smart
Chart, Azure Machine learning , Column Chart, Line Chart , Pie,Bar, Area, Scatter
Chart, Data Series, Axes , Chart Sheet , Trendline , Error Bars, Sparklines,
II 8
Combination Chart, Gauge, Thermometer Chart , Gantt Chart , Pareto Chart etc ,
Frequency Distribution, Pivot Chart, Slicers , Tables: Structured References, Table
Styles , What-If Analysis: Data Tables Correlation model Regression model
Data Strategy & Consumer behaviour Analytics: Understanding Product &
Category, Competitive Analysis, Market Share understanding- Market potential
Index, Seasonality-Sales Trending, Consumer behaviour Analytics-MIND AND
III MARKET FACTORS, Budget planning & Execution- MIMI, Regression & 8
Correlation Analysis for Sales trending, Forecasting method with predictive
investment modelling, Cohort Analysis, Google Analytics(GA), Case Studies-
Assignments.
TABLEAU Software: GETTING STARTED WITH TABLEAU SOFTWARE:
IV What is Tableau? What does the Tableau product suite comprise of? How Does 8
Tableau Work? Tableau Architecture, What is My Tableau Repository?
Data Connectivity: Connecting to Data and Introduction to data source concepts,
V Understanding the Tableau workspace, Dimensions and Measures, Data Types & 8
Default Properties, Building basic views, Saving and Sharing your work-overview

Text Books/ References Book:-

Name of Authors Titles of the Book Edition Name of the Publisher
Stephen Few "Information Dashboard
Design: Displaying Data for
At-a-glance Monitoring”
 LNCT UNIVERSITY, BHOPAL
Programme:- BCA(AI & DA) Semester – V wef: July 2022

Julie Steele, Noah Iliinsky "Beautiful Visualization,

Looking at Data Through the
Eyes of Experts

COURSE OUTCOMES: Students will be able to

CO 1 Understand concepts of Data Handling.
CO 2 Understand concepts of Data Manipulation.
CO3 Understand consumer behavior and strategies.
CO4 Understand Tableau Architecture.
CO5 Understand Data Connectivity.
 LNCT UNIVERSITY, BHOPAL
Programme:- BCA(AI & DA) Semester – V wef: July 2022

Theory
Name of Paper Paper Code
Credit Marks

Introduction L T J EST CAT Total

Elective: E-1(1)
to Mobile
BAI -505 3 1 0 70 30 100
Computing

The objective of this course is to explain the principles and theories of mobile
Course Objective computing technologies. Also to describe infrastructures and technologies of mobile
computing technologies.

Hours
Units Contents (Theory)
/week
Introduction, issues in mobile computing, Characteristics of Mobile Computing,
I Structure of Mobile Computing, overview of wireless telephony: cellular concept. 8

GSM, air-interface, channel structure, CDMA, GPRS. Wireless Networking, Wireless

II LAN Overview: MAC issues, Blue Tooth, Wireless multiple access protocols, TCP 8
over wireless, Wireless applications, data broadcasting, Mobile IP, WAP.

Data management issues, Hoarding techniques, data replication for mobile computers,
III adaptive clustering for mobile wireless networks, file system. 8

Mobile Agents computing, security and fault tolerance, transaction processing in

IV mobile computing environment. The Future of Mobile Computing. 8

Mobile Adhoc networks (MANETs), Routing protocols, global state routing (GSR),
V Destination sequenced distance vector routing (DSDV), Dynamic source routing 8
(DSR), Ad Hoc on demand distance vector routing (AODV)
 LNCT UNIVERSITY, BHOPAL
Programme:- BCA(AI & DA) Semester – V wef: July 2022

Text Books/ References Book:-

Name of Authors Titles of the Book Edition Name of the Publisher
J. Schiller Mobile Communications nd
2 ed.(2003) Addison Wesley
Charles Perkins, Mobile IP. Design Principles 1998 Addison Wesley.
and Practices

Charles Perkins Ad hoc Networking 2008 Addison Wesley

Shambhu Upadhyaya, Mobile Computing 2008 Springer
Abhijit Chaudhury

COURSE OUTCOMES: Students will be able to

CO 1 Apply the fundamental design paradigms and technologies to mobile computing applications.
CO2 Describe the possible future of mobile computing technologies and applications.
CO3 Identify and solve database issues using hoarding techniques
CO4 Illustrate technical format, addressing and transmission strategies of packets
CO5 Determine the functionality of MAC, Network layer and Identifying a routing protocol for given
Adhoc Networks.
 LNCT UNIVERSITY, BHOPAL
Programme:- BCA(AI & DA) Semester – V wef: July 2022

Theory
Name of Paper Paper Code
Credit Marks

L T J EST CAT Total

Soft Computing Elective: E-
and 1(2)
Applications BAI -505 3 1 0 70 30 100

The objective of this course is to familiarize with soft computing concepts, introduce
Course
and use the idea of Neural networks, fuzzy logic, genetic algorithm and use of
Objective
heuristics based on human experience.

Hours
Units Contents (Theory)
/week
Artificial Neural Networks:Basic-concepts-single layer perception-Multi layer
I perception-Supervised and unsupervised learning back propagation networks, 8
Application.
Supervised Learning: Introduction and how brain works, Neuron as a simple
computing element, The perceptron, Backpropagation networks: architecture,
II multilayer perceptron, backpropagation learning-input layer, accelerated 8
learning in multilayer perceptron, The Hopfield network, Bidirectional
associative memories (BAM),RBF Neural Network.
Fuzzy sets and Fuzzy reasoning:Fuzzy matrices-Fuzzy functions-decomposition-
III Fuzzy automata and languages- Fuzzy control methods-Fuzzy decision making, 8
Applications.
Neuro-Fuzzy Modeling: Adaptive networks based Fuzzy interfaces-
IV Classification and Representation trees-Data dustemp algorithm –Rule base 8
structure identification-Neuro-Fuzzy controls
V Genetic Algorithm: Survival of the fittest-pictures computations-cross over 8
mutation-reproduction-rank method-rank space method, Application.
Text Books/ References Book:-
Name of Authors Titles of the Book Edition Name of the Publisher
S. N. Sivanandan and S. N. Principles of Soft Computing 2nd Ed, 2011 Wiley India
Deepa
B K Tripathy, J. Anuradha Soft computing Advances and Cengage Learning
Applications
B Yegnanarayana, Prentice Artificial Neural Network, 2012 Hall of India Pvt.Ltd ,
R. Rajasekaran and G. A and , Neural Networks, Fuzzy Prentice Hall of India
Vijayalakshmi Pa Logic, and Genetic
Algorithms: Synthesis and
Applications
 LNCT UNIVERSITY, BHOPAL
Programme:- BCA(AI & DA) Semester – V wef: July 2022

COURSE OUTCOMES: Students will be able to

CO1 Identify and describe soft computing techniques and their roles in building intelligent machines
CO2 Recognize the feasibility of applying a soft computing methodology for a particular problem
Apply fuzzy logic and reasoning to handle uncertainty and solve engineering problems, genetic
CO3 algorithms to combinatorial optimization problems and neural networks to pattern classification
and regression problems
CO4 Effectively use modern software tools to solve real problems using a soft computing approach and
evaluate various soft computing approaches for a given problem.
CO5 Use the concepts of Genetic algorithm and its applications to soft computing using some
applications.
 LNCT UNIVERSITY, BHOPAL
Programme:- BCA(AI & DA) Semester – V wef: July 2022

Theory
Name of Paper Paper Code
Credit Marks

Digital Elective: E- L T J EST CAT Total

marketing 1(3)
BAI -505 3 1 0 70 30 100

Course The objective of the course is to teach digital marketing methods, from a variety of
Objective perspectives-as analysts, consumers and entrepreneurs.

Hours
Units Contents (Theory)
/week
Introduction to Digital Marketing: Definition, Principles, Key concept of Digital
I 8
Marketing, Characteristics, DMI Framework, DMI Quality Scale.
Search Marketing: SEO Concepts, SEO Process, SEO Google Search Console, Off
Page Optimization, On Page Optimization, PPC Concepts, Keyword Selection,
II 8
Campaign Management, Conversion Tracking, Conversion Metrics, Keyword
Research, Targetting, CPA, CTR.
Email Marketing: Concepts, User Behavior, Scheduling, Email Copy, Email
Structure, Email Delivery, Online Data Capture, Off Line data Capture, Segmentation,
III 8
Email Design, Filtering. Digital Display Advertising: Concepts, Benefits, Challenges,
Ad Formats, Ad Features, Ad Display Frequency.
Social Media Marketing: Concepts, Goal Priorities, Features, News Feed, Insights,
IV 8
Business Page, Engagement, Setup and Profile, Channels, Tumblr, Blogging.
Mobile Marketing: Opportunities and Risks, SMS Content, SMS Strategy, Mobile
V Advertising, Mobile Optimized Website, Mobile Apps, DMI 6 step process of Mobile 8
App, QR Code, Mobile Coupons and Ticketing.
Text Books/ References Book:-
Name of Authors Titles of the Book Edition Name of the Publisher
Ian Dobson The Art of Digital Marketing: 1st ed. Wiley
The Definitive Guide to
Creating Strategic, Targeted,
and Measurable Online
Campaigns

Puneet Singh Bhatia Fundamentals of Digital 1st ed. Pearson

Marketing
Vandana Ahuja Digital Marketing 1st ed. Oxford Universty Press

COURSE OUTCOMES: Students will be able to

 LNCT UNIVERSITY, BHOPAL
Programme:- BCA(AI & DA) Semester – V wef: July 2022

CO1 Understand the impact of technology on the traditional marketing.

CO2 Understand how they can use digital marketing to increase sales and grow their business
CO3 Understand the elements of the digital marketing plan.
CO4 Understand how to reach your online target market and develop basic digital marketing objectives.
CO5 Understand market associated risk or law and establish customer engagement.
 LNCT UNIVERSITY, BHOPAL
Programme:- BCA(AI & DA) Semester – V wef: July 2022

Practical
Name of Paper Paper Code
Credit Marks
Programming Lab in P J ESP CAP Total
BAI -506
Data Visualization 2 - 30 20 50

Note : List will be provided by samatrix.

Practical
Name of Paper Paper Code
Credit Marks
P J ESP CAP Total
Minor Project-II / BAI-507
Internship Evaluation-II 4 30 20 50

Contents (Practical)

Process: - Project Guide of the project will be by department . Any related technology can be chosen for
development of Project. And evaluation of Internship will be done.