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International Marketing Mid-Exam 2014

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17 views4 pages

International Marketing Mid-Exam 2014

df

Uploaded by

minale desta
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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HABESHA COLLEGE

COLLEGE OF BUSINESS AND ECONOMICS


DEPARTMENT OF MANAGEMENT, ACCOUNTING & FINANCE
EXTENSION & REGULAR DEGREE PROGRAM 2014 E.C
PRINCIPLES OF MARKETING (Mktm 1022) MID-EXAM

MAX. MARK: 50%


TIME ALLOWED: 1HRS
Name------------------------------------ ID No: ------------ Department ----------Year-------

General instructions:

Write your name and ID No on the question paper clearly.


Attempt all questions attentively
Do not use mobile phone, earphone and any paper.
Write your answer in neat and readable manner.
Copying from other and allowing to copy is strictly forbidden.

FOR INSTRUCTORS’S USE ONLY:

PARTS I II III TOTAL


SCORE 4% 10% 6% 20%
ATTEMPTS

PLEAS DO NOT TURN THE PAGE UNTIL YOU ARE TOLD TO DO SO

GOOD LUCK
Part I: Say: ‘‘True’’ if the statement is correct and ‘‘False’’ if the statement is
incorrect (1 pts. each).

1. Marketing offerings are combination of products, services, information, or experiences offered


to a market to satisfy a need or want.
2. The macro environment consists of the actors close to the company that affect its ability to
serve its customers.
3. Marketing environment refers to the controllable and uncontrollable forces that influence upon
the marketing decision of firms.
4. Political environment is the study of human population in terms of size, density, location, age,
gender, race, occupation, and other statistics.

Part II: Choose the best answers from the given alternative (1 pts each).

1. All are elements of micro environments in and close to the company that affect its ability to serve
its customers, except one
A. Technological environment B. Suppliers C. customer D. Publics E. Company

2. ----------- is a type of segmentation calls for dividing the market into different geographical units
such as nations, regions, states, countries, cities, or even neighborhoods.

A. Geographic segmentation B. Demo-graphic segmentation C. Phycho-grapic segmentation


D. Behavioral segmentation

3. ----------- a macro environment component and the most dramatic force that shaping the destiny of
company.

A. Cultural environment B. Social environment

C. Technological environment D. Demographic environment E. None

4. From the given alternative all are key trends of natural environment except one,

A. Shortages of raw materials B. Increased government intervention

C. Changing climate D. Decreased pollution

5. All are marketing offering elements except one,

A. Events B. Place C. Idea D. People E. None


6. Which one of the following is correctly combined with its marketing strategy?

A. Full Demand- Maintenance marketing B. Irregular Demand— demarketing

C. Unwholesome demand- conversional marketing D. Negative Demand- stimulation marketing

E. None

7. From the following alternatives, all are Participants in the Business Buying Process except one,

A. Influencer B. Performance review C. user D. Decider E. Gatekeeper

8. All are basic elements or steps of consumer buying decision process except one,

A. Need recognition B. Information search C. Straight rebuys D. Purchase decision E. None

9. --------------- is marketing concepts that management should focus on improving production and
distribution efficiency.

A. Product Concept B. Selling Concept C. Marketing Concept D. Production Concept. E. None

10. --------------- is the set of actual and potential buyers of a product.

A. Exchange B. Need and wants C. Service D. Product E. Market

Part III: Essay types (6 pts.)

1. What are the key building rocks for developing and managing customer relationships (2pts).

A. --------------------------------------------------------------------------------------------

B. -------------------------------------------------------------------------------------------

2. For exchange potential to exist, five conditions must be satisfied. Mention at least four conditions
(2pts).

A. ------------------------------------------------------------ B. ---------------------------------------------------

C. ------------------------------------------------------------ D. --------------------------------------------------

3. List the four main elements or characteristics that are affecting consumer buying behavior (2pts).

1. ----------------------------------------------------- 2. ---------------------------------------------------

3. ----------------------------------------------------- 4. ---------------------------------------------------
ANSWER SHEET

Name---------------------------------------- ID No: ------------- Department ------------------


Year------------

PART I: TRUE/FALSE

1. -------------------------
2. -------------------------
3. -------------------------
4. -------------------------

PART II: MULTIPLE CHOICES

1. -------------------------
2. -------------------------
3. -------------------------
4. -------------------------
5. -------------------------
6. -------------------------
7. -------------------------
8. -------------------------
9. -------------------------
10. -------------------------

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