Scribd
Upload
40 views4 pages

Commerce Bcom Semester-2 2022 April Marketing-Salesmanship

Uploaded by

faidu.lalchi50
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
40 views4 pages

Commerce Bcom Semester-2 2022 April Marketing-Salesmanship

Uploaded by

faidu.lalchi50
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 4

Total No. of Questions : 6] SEAT No.

:
P2888 [Total No. of Pages : 4
[5801]-214
First Year B.Com.
126 C : MARKETING AND SALESMANSHIP - II
(CBCS 2019 Pattern) (Semester - II)
Time : 2½ Hours] [Max. Marks : 70
Instructions to the candidates:
1) Question 1 and 6 are compulsory.
2) Solve any 3 from remaining Question No. 2, 3, 4 and 5.

Q1) a) Fill in the blanks (any 5 out of 6): [5]


i) Content marketing is one form of _______ marketing.
ii) ________ refers to the application of marketing principles and
techniques through electronic media.
iii) When marketing activities are carried out in the rural markets, it is
known as __________.
iv) Salesmanship is one form of ________ selling.
v) Rural marketing have been influenced greatly by the _______
revolution.
vi) Salesmanship is an effective tool of ____________.

b) Match the following: [5]


i) Green Marketing A) A subset of large market having
particular needs
ii) Market B) Pamphlets
iii) Niche Market C) Ability to handle people
successfully
iv) Direct Advertisement D) Place where buyers and sellers
come together
v) Salesmanship E) Environmental Marketing

P.T.O.
Q2) Define the term E-marketing. Write advantages and limitations of E-marketing.
[15]

Q3) Explain the term Rural marketing. Write in detail the features and importance
of Rural marketing. [15]

Q4) Write a detail note on Psychology of Salesmanship. (AIDCA). [15]

Q5) Define the term Salesmanship. Explain the features and qualities of Salesmanship.
[15]

Q6) Short Notes (any 3 out of 5): [15]

a) Qualities of Salesmanship.

b) Challenges of Rural marketing.

c) Green marketing.

d) Niche marketing.

e) Prospecting.



[5801]-214 2
Total No. of Questions : 6]

P2888 [5801]-214
First Year B.Com.
126 C : MARKETING AND SALESMANSHIP - II
(CBCS 2019 Pattern) (Semester - II)
(‘amR>r ê$nm§Va)
doi : 2½ Vmg] [ EHy$U JwU : 70
gyMZm …- 1) àíZ H«$. 1 d àíZ H«$. 6A{Zdm¶© AmhoV.
2) àíZ H«$. 2, 3, 4 d 5 n¡H$s H$moUVohr 3 àíZ gmoS>dm.

à. 1) A) [aH$må`m OmJm ^am. (ghm n¡H$s H$moUVohr nmM) [5]

i) gm_J«r {dnUZ ho ............. {dnUZmMm EH$ àH$ma Amho.

ii) ........... åhUOo BboŠQ´>m°{ZH$ _mÜ`_m§Ûmao {dnUZ VËdo Am{U V§ÌmMm dmna H$aUo.

iii) Ooìhm J«m_rU ~mOmanoR>m§_Ü`o {dnUZ Ho$bo OmVo, Voìhm Ë`mbm ............ åhUyZ AmoiIbo
OmVo.

iv) {dH«$`H$bm hm ............. {dH«$sMm EH$ àH$ma Amho.

v) J«m_rU {dnUZmda ........... H«§$mVrMm _moR>m à^md nS>bm Amho.

vi) {dH«$`H$bm ho ............... Mo à^mdr gmYZ Amho.

~) OmoS>çm Owidm. [5]

i) h[aV {dnUZ A) {d{eï> JaOm Agboë`m _moR>çm ~mOmanoR>M


o m Cng§M

ii) ~mOma ~) n{ÌH$m

iii) {ZMr (H$moZmS>m) ~mOma H$) bmoH$m§Zm `eñdr[aË`m hmVmiÊ`mMr j_Vm

iv) WoQ> Om{hamV S>) IaoXrXma d {dH«o$Vo EH$Ì `oVmV Aer OmJm
v) {dH«$`H$bm B) n`m©daUr` {dnUZ

[5801]-214 3
à. 2) B©-_mH}$qQ>J `m g§H$ënZoMr ì`m»`m {bhm. B©-_mH}$qQ>JMo \$m`Xo Am{U _`m©Xm {bhm. [15]

à. 3) J«m_rU {dnUZ hr g§H$ënZm ñnï> H$am. J«m_rU {dnUZmMo d¡{eï>o d _hËd Vnerbdma {bhm. [15]

à. 4) goëg_Z{enÀ`m _mZgemómda Vnerbdma Q>rn {bhm. [15]

à. 5) {dH«$`H$bm `m g§H$ënZoMr ì`m»`m ñnï> H$am. goëg_Z{en Mr d¡{eï>o d JwU {bhm. [15]

à. 6) {Q>nm {bhm. (H$moU˶mhr VrZ) [15]

A) goëg_Z{enMo JwU
~) J«m_rU {dnUZmMr AmìhmZo
H$) h[aV {dnUZ
S>) {ZMr (H$moZmS>m) {dnUZ
B) nydj
} U



[5801]-214 4

You might also like