MIL 2ND ● Political campaigns can be run over the

internet most especially into the social

The Power of Media and Information media outlets
MEDIA - are communication tools or outlets used ● Direct interaction with the politicians
to store or deliver information. These are physical
objects used to communicate with, or the mass ● News around the clock (One of the
communication through physical objects such as ways that social media has transformed
radio, television, computers, film, etc. politics is the sheer speed at which
news, poll results and rumors are
The Media and information can function to shared)
strengthen and enrich the connections between SOCIETY
citizens and intermediary organization including
political parties, social movement, as well as the ● Media helps us get information from
economy. various platforms
The spread of new freedoms and extent of ● Faster and “free” communication via
frontiers of freedom that the public authorities Social Media applications such as
have often attempted to control; religious, Messenger, Viber and etc.
freedoms, gender, ethnicity and sexual freedoms
● More cohesive social units
based on social and cultural identities.
MEDIA AFFECTS… ● Citizen Journalism
EDUCATION
Economy
● Educational learning materials are
● Businesses, especially brand
available online via Internet
companies uses Media particularly
social networking sites and apps useful ● Availability of multimedia,
in their line of works for promotion. hypermedia or new media
● Across industries, social media is ● Education in a blended distance
going from a “nice to have” to an learning
essential component of any business CITIZEN JOURNALISM - Journalism that is
strategy conducted by people who are not professional
● The use of Internet as a Tourism journalists but who disseminate information using
Web sites, blogs, and social media.
Support
● There are many job opportunities SOCIAL JOURNALISM - Journalism that is
conducted by journalists using social media to
available in the new Industry such as:
make their content available to more people.
● Film Production, Entertainment
CHALLENGES
Programs, Print, Broadcast, Mobile
Communication, Internet, Advertising,
and Public Relations ● Fake news in social media
GOVERNMENT AND POLITICS ● High level inaccurate information

● Government programs and plans are online

transparently available for the mass via ● Allows the non-expert to share
website they were hosting. information via social media
● Social media is helping us better ● Age-inappropriate content
respond to disasters
● Illegal content
 ● Privacy Issues ● Interactivity: Online collaboration with
teachers and/or peers (chat/blogs/forums)
● Copyright infringement

● Identity theft MOOC - Massive Open Online Courses, are free

online courses available for anyone to enroll.
● Money theft/phishing MOOCs provide an affordable and flexible way to
learn new skills, advance your career and deliver
● Bullying
quality educational experiences at scale.

The Power of Media and Information to affect

change
1. "Million People March to Luneta
August 26: Sa Araw ng mga Bayani.
Protesta ng Bayan!" was created by
Arnold Pedrigal and Bernardo
Bernardo using the Power ng Pinoy
Facebook page to invite participants to the
protest. FEATURES OF THE MOOCs
2. Typhoon Haiyan or Typhoon Yolanda in
Contents of the course is delivered
PH on November 8, 2013 landed to the
Visayas group of island that resulted the • Asynchronous (students can access
killing of at least 6,300 people in that the contents in their own time and
country and reported 1,062 missing at their own pace)
people. During the Yolanda, the people
finder was a vital tool for people across the • Synchronous (real time interaction
globe to track the situation of their of the student and teacher on
relatives. specific dates and times)
Yolanda People Finder is powered by
Google The common duration of a MOOC is from 6 to 12
weeks which can be accessible 24/7

BENEFITS
The impact of MOOC • It brings the best courses from the
best schools to millions of learners
Ubiquitous Learning –
around the world.
o Teachers can deliver education at
● Permanency: Learning materials are
scale that is the same or better
always available unless purposely deleted. quality as on-campus learning
● Accessibility: Access from everywhere as using the platform.
o Access of the course can be done
personally required
anytime anywhere.
● Immediacy: Wherever a student is, he/she o provide flexible and affordable
can immediately access learning materials. educational opportunities that can
be accessible online
 o Some MOOCs offers academic
credit courses which can help you
get into university.
o learners’ accomplishments in
MOOCs can be credited into
degree programs some degree
programs.
o MOOCs certificate of completion
can be a good credentials for job
applicants
MOOCs had increasingly become popular trend in
education especially in Higher Education.
Access to education is open, globally and free or
possibly at low cost were activities and forums
released through online platform as a way to
connect and collaborate for engaging in
interaction in the learning process.
• Great Number of students can
access quality of education using
the right technology.
• MOOC had a great help in
accessing various information.
• Can help develop learner’s skills
and critical thinking for lifelong
learning.

MEDIA AND INFORMATION LITERACY

The essential skills and competencies that allow

individuals to engage with media and other
information providers effectively, as well as develop
critical thinking and life-long learning skills to
socialize and become active citizens.
BENEFITS OF A MEDIA AND • Can make informed and independent
INFORMATION LITERATE INDIVIDUAL decisions • Can learn about the world
around them
•Improved Quality of Life • Can build a sense of community
•Greater Political participation • Can maintain public discourse
•Better Economic Opportunities • Can engage in lifelong learning
•Improved learning environment • Can produce information
•More cohesive social units • Can think critically
• Can use media for self-expression and
Characteristics of a Media and creativity • Can use media in safe and
Information Literate Individual according responsible way
to European framework of MIL • Can participate in democracy ad
global information network.
• Can understand media’s influences and
representations
TEXT
A simple and flexible format of presenting
information or conveying ideas whether hand-
written, printed or displayed on-screen.
CHARACTERISTICS OF TEXT
● Text is very POWERFUL
● Text is available in different sources
whether it is formal or informal
FORMAL vs INFORMAL TEXT
• FORMAL text-based materials are created and
distributed by established institutions and go
through a rigorous process of editing or evaluation
and are usually governed by censorship of the
state.
• INFORMAL text-based materials, on the other
hand, come from personal opinions or views on
different issues and processes

•Text can be as short as a such as a single sentence

or phrase, or they can be as lengthy as news
articles or investigative reporting.
TEXT as Visual

Typeface – refers to the representation or style of a text in the digital format

A typeface is usually comprised of alphabets, numbers, punctuation marks, symbols amd other special characters. W

True Type Font (.ttf), Open

Type Font (.otf), etc.

In the absence of images and drawings, text is the easiest way of communicating to your target audience.

TYPES OF TYPEFACES
 Other visual media are considered informally produced.

PURPOSE OF VISUAL INFORMATION

❖ to gain attention
❖ create meaning
❖ facilitate retention
AUDIO INFORMATION AND MEDIA
Refers to materials, programs, applications and the
like that teachers and students use to formulate
new information to aid learning through the use,
analysis, evaluation and production of sound.
According to MIL Curriculum Guide

VISUAL INFORMATION AND MEDIA

Visual media are sources of data or information in the form of visual representations

Use to formulate new information to aid learning through the use, analysis, evaluation and production of visual imag

Visual media refers collectively to all media technologies that are intended to reach a large audience via visual com
HEARING VS LISTENING
Hearing
TYPES OF VISUAL MEDIA
● • Accidental
● • Photography ● • Involuntary
● • Video ● • Effortless
● • Screenshots
● •Infographics Listening
● • Data Visualization (charts and graphs) ● • Focused
● • Comic Strips/Cartoons ● • Voluntrary
● • Memes ● • Intentional
● • Visual note-taking
HEARING is simply the act of perceiving
Formal vs Informal sounds by the ear. Hearing simply happens.
LISTENING is something the listener
consciously choose to do. Listening requires
visual media produced by formal organizations such as schools, government,
concentration so thatand established
your media/publishing outf
brain processes
meaning from words and sentences. Listening
leads to learning. just about every body hears but
only so many people listen. To pay attention to
sound; to hear something with thoughtful
attention. ● M4A/AAC (MPEG-4 Audio/Advanced
Audio Coding)
TYPES AND CATEGORIES OF AUDIO
INFORMATION
an audio coding standard for lossy
• RADIO BROADCAST – it is live or recorded
audio sent through radio waves to reach a wide
audience. ● WAV (Windows Audio Video)
• MUSIC - vocal and/or instrumental sounds
combined in such a way as to produce beauty of a Microsoft audio file format standard fo
form, harmony, and expression of emotion.
• SOUND RECORDING - recording of an
interview, meeting, or any sound from the ● WMA (Windows Media Audio)
environment.
is an audio data compression tec
• SOUND CLIPS/EFFECTS - any sound, other
than music or speech, artificially reproduced to
create an effect in a dramatic presentation, as the
sound of a storm or a creaking door. CHARACTERISTICS OF SOUND
• AUDIO PODCAST - a digital audio or ● VOLUME - The amount of sound that is
recording, usually part of a themed series, that can produced by a television, radio, stereo and
be downloaded from a website to a media player other sound producing equipment.
or computer. ● TONE - A quality of a sound produced by
a musical instrument or singing voice
DIFFERENT WAYS OF STORING AUDIO
● PITCH- The property of a sound and
MEDIA
especially a musical tone that is
• TAPE - magnetic tape on which sound can be determined by the frequency of the waves
recorded. producing it: highness or lowness of
sound.
• CD - a plastic-fabricated, circular medium for
● LOUDNESS -An attribute of a sound that
recording, storing, and playing back audio, video,
determines the magnitude of the auditory
and computer data.
sensation produced and that primarily
• USB DRIVE - an external flash drive, small depends on the amplitude of the wave
enough to carry on a key ring, that can be used involved.
with any computer that has a USB port.
MOTION INFORMATION AND MEDIA
• MEMORY CARD - is a small storage medium
Refers to materials, programs, applications and the
used to store data for use on small, portable, or
like that teachers and students use to formulate
remote computing devices.
new information to aid learning through the use,
• COMPUTER HARD DRIVE - secondary analysis, evaluation and production of moving text
storage devices for storing audio files. and images.
• INTERNET/CLOUD - websites or file According to MIL Curriculum Guide.
repositories for retrieving audio files. MOTION MEDIA
AUDIO FILE FORMATS MP3 ● is a form of media that has the appearance
of moving texts and graphics on a display.
● (MPEG-1 Audio Layer 3) Motion
Its purpose is to communicate information
Picture
The standard of digital audio compression for theintransfer
multiple ways
and playback of music on most digital aud
 ● an integrated sight-andsound kinetic
media.
a. "CUSTOMIZABLE"
CHARACTERISTICS OF MOTION - Online Interactive Videos allow the
INFORMATION AND MEDIA user to adjust some variables and
CHARACTERISTICS then play a video customized to the
users particular preferences.
▪ It communicates message to large, However the user does not actually
heterogeneous, and anonymous audiences. interact with the video while it is
playing.
▪ It communicates the same message to mass
audiences simultaneously, sometimes in public,
B. "CONVERSATIONAL"
other times in private
- Online Interactive Videos allow
▪ It is multisensory such that the audience’s sight the user to interact with a video in
and hearing are stimulated in concert. a turn based manner, almost as the
user was having a simple
▪ It is a formal, authoritative channel of conversation with the characters in
communication. Power to inform and entertain. the video. i. Videoconferencing ii.
▪ It is instrumental in behavior and attitude Videophone.
modification – that is, attitude formation, change,
conservation, and canalization (directing a 4. "LIVE STREAM"
performed attitude to a new direction); - allows users to view and broadcast
video content using a camera and a
▪ It confers status upon issues, persons, computer through the internet. It
organizations, or social movements offers a free ad-supported service
FORMATS OF MOTION, INFORMATION aid multi-tiered premium service.
AND MEDIA - YouTube is a video-sharing
1. FILM • is also called a movie or website, created by three former
motion picture, is a series of still or PayPal employees in February
moving images 2005, on which users can upload,
view and share videos.
1. Short Film Unregistered users can watch
videos, while registered users can
2. Documentary Film
upload an unlimited number of
3. Animation ( cartoons, clay animation, flip videos.
book, GIF) MOTION INFORMATION AND MEDIA

ACCORDING TO PURPOSE:
2. Motion Pictures in Television (TV) - education, entertainment,
TV is a telecommunication medium for advertising
transmitting and receiving moving images that ACCORDING TO SOURCE:
can be monochrome or colored, with or without - personal, social media, media
accompanying sound. companies
ACCORDING TO AUDIENCE:
1. Commercial Advertisements - private or public; directed or
2. Philippine Drama general.
3. Reality Shows
4. Game Shows
5. Talk Shows FORMAL motion media are created by
6. Television News professionals who follow industry standards
in creating, editing and producing motion
3. INTERACTIVE VIDEO media.
INFORMAL are motion media created by
usually refers to a technique used to blend
individuals often for personal use.
interaction and linear film or video.
 - Players take responsibility for acting
out these roles within a narrative,
MANIPULATIVE INFORMATION either through literal acting or
AND MEDIA through a process of structured
- Refers to materials, programs, decision making or character
applications and the like that development.
teachers and students use to
formulate new information to aid
learning through the use, analysis, MASSIVE MULTIPLAYER ONLINE ROLE
evaluation and production of PLAYING GAME (MMORPG)
interactive and hands-on media. - Any story-driven online video game
According to MIL Curriculum in which a player, taking on the
Guide persona of a character in a virtual or
fantasy world, interacts with a large
INTERACTIVE MEDIA number of other players
- It is a method of communication in which INTERACTIVE WEBSITES
the program's outputs depend on the user's - A website that allows the visitors to
inputs, and the user's inputs in turn affect click, comment, share and other
the program's outputs. kinds of reactions.
INTERACTIVITY - It may also contain polls, surveys
exams, exercises.
- the communication process that takes VIRTUAL REALITY and
place between humans and computer
IMMERSE ENVIRONMENTS
software.
- The computer-generated simulation
PLATFORMS OF INTERACTIVE MEDIA of a three dimensional image or
environment that can be interacted
with in a seemingly real or physical
MOBILE APPS way by a person using special
electronic equipment, such as a
- a software application developed helmet with a screen inside or
specifically for use on small, wireless gloves fitted with sensors.
computing devices such as smartphones
and tablets, rather than desktop or laptop
computers.
SOCIAL MEDIA
3D TV - The websites or online services where users
- A television display technology that are the creators and consumers of the content,
enables a three dimensional effect. and where social interactions are the main
features of content.

DIFFERENT WAYS OF INTERACTING WITH

VIDEO GAMES THE INTERNET
- a software application developed
specifically for use on small, wireless ONLINE SHOPPING
computing devices such as smartphones - the action or activity of buying goods or
and tablets, rather than desktop or laptop services via the internet.
computers.
ONLINE GAMING
- is a video game that is either partially or
ROLE-PLAYING GAMES (RPG) primarily played through the Internet or
- A game in which players assume another computer network.
the roles of characters in a fictional
setting. ONLINE CLASSES
 - a delivery of series of lessons to a web • Industry (presentation for shareholders,
browser or mobile device, to be superiors and coworkers, employee
conveniently accessed anytime, anyplace. training, advertising and marketing, others)
• Medicine (virtual surgery, simulation)
CHAT • Multimedia in Public Places (stand-alone
terminals and kiosks in hotels, railway
- refers to any kind of communication over stations, shopping malls, museums, and
the Internet that offers real-time grocery stores; digital bulletin boards;
transmission of text messages from sender others
to receiver.
ADVANTAGES OF MULTIMEDIA
NEWS AND INFORMATION
Multi-sensorial (sight, hearing, touching)
- exchange of information and updating of
current events online through established It can be interactive
media companies. Caters a wide range of audience

VLOGGING Wide Variety of Support

- Visual multimedia source that combines a
sequence of images to form a moving It offers ideal learning assessment tools which are also en
picture that can be played over the internet
through various websites allowing video
watching DISADVANTAGES OF MULTIMEDIA
• Can take up a lot of digital storage
TYPES OF INTERACTIVITY WITH (spacious) • Some products may cater to the
PURPOSE larger group but neglected some groups
( persons with disability, non-native
Types of interactivity language speakers)
• Distracting
● • Click on Images
● • Hotspot VISUAL DESIGN PRINCIPLES
● • Rollover
● • Tabs Balance - feeling of visual equality in
● • Timeline shape, form, value, and color.
● • Numbers/Processes Harmony - the act of brings a together a
● • Slideshow composition with similar units.
● • Frequently Ask Questions (FAQs) Contrast - shows the different between
● • Flip Cards shapes and can be used as background to be
objects out and forward in design
MULTIMEDIA Directional Movement - it can be the
suggestion of motion in a design as you
- The way a single media product move from object to object by way of
could contain several forms of movement and position.
media content; the way multiple Rhythm - the use of lines to direct the
types of media could be created, viewers eyes around the page or screen.
stored and transferred via digital Perspective - providing a sense of depth,
technology or the internet.
created though the arrangement of two
objects in two dimensional space.
USES OF MULTIMEDIA
Consistency - consistency of the margins,
• Entertainment and Fine Arts (movies and
typeface, typestyle and colors
animation, interactive multimedia, others)
Center of Interest - an area that first
• Education (computer-based training
attracts attention in a composition.
courses, edutainment (blend of education
and entertainment, others)
SOUND ELEMENTS
• Engineering, Mathematical and Scientific
1. Dialogue - speech, conversation,
Research (modelling, simulation, others).
voice-over
 2. Sound Effects - any sounds other 4. Draw the keyscenes and finalize
than music or dialogue
3. Music - vocal or instrumental Aspects to consider in determining the
sounds combined in such a way as credibility of a motion information and media
to produce beauty of form, harmony
and expression of emotion 1. Validity of Information
4. Silence - absence of audio or sound 2. Source of the information
3. Relationship of the author to the event
4. It should not be tampered
Principles of Sound Design
1. Mixing - the combination, balance
and control of multiple sound
elements
2. Pace - time control, the speed at
which someone or something moves
3. Transitions - how you get from one
segment or element to another
Examples:
- Segue
- Cross-fade
- V-fade
- Fade to black
4. Waterfall - as first elements fades
out, the second element begins at
full volume.
5. Stereo Imaging - Using left and
right channel for depth

Formal vs Informal

Formal - motion media are created by

professionals who follow industry
standards in creating, editing and producing
motion media.

Informal - are motion media created by

individuals often for personal use.

Steps in producing formal animations

1. Writing the story

2. Script is written and dialogue is recorded
3. Animators sketch major scenes
4. Backround music and backround details
are added
5. Drawings are rendered

Story Board - a series of drawings or pictures that

shows the changes of scenes and actions for the
animation, movie, television.

Steps in creating a story board

1. Create a timeline of your story

2. Draw a mind map
3. Identify key scene