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17 views

Resume_Rahul Gupta - Copy

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dinaraju.uppelli
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RAHUL GUPTA Rahul05.work@gmail.

com
PGDM’23 | Marketing & Strategy +91-9654428207
Work Experience 20 Months
PricewaterhouseCoopers – Consulting Associate (Government Advisory) 22 July’23 – Present
• Contributed to NeSDA 2023, a GoI initiative, actively participating in baselining, benchmarking, portal
assessment, citizen surveys, and data analysis for all 36 States/UTs, to enhance digital governance in
interactions between Government and Citizens (G2C) as well as Government and Businesses (G2B)
• Evaluated INR 1500 Cr.+ projects for leading electronics companies under the Ministry of Electronics
and Information Technology manufacturing scheme M-SIPS, providing application recommendations:
o Conducted comprehensive assessments of technology, financials, legality, and risk
o Ensured adherence to regulatory compliance and viability in capital expenditure proposals
• Advised formulation of Drone Policy to boost local drone manufacturing and usage for a state govt.:
o Researched Global and Indian state drone policies to inform policy development
o Facilitated stakeholder consultations for strategic policy alignment with national Drone Rules
• Ideated concept notes on leveraging blockchain technology to:
o Drive pro-environment actions through integrated carbon credit incentives
o Expand the Aadhar ecosystem securely, linking it seamlessly with other services and documents
Townscript - Operations Executive 17 Feb’20 – 30 Apr’20
• Led internal and external teams to execute six marathon events in Mumbai and Pune
• Reduced turnaround time by 20% upon optimizing the entire marathon planning strategy right from
route recce, stakeholder management, timing checkpoints, and delivering results
• Ideated and expanded virtual events (virtual marathon, yoga session) during the first covid wave
Royal Bank of Scotland - Analyst 11 Jun’18 – 04 Aug’19
• Improved fraud detection by 10% by Identifying customers’ tax status, and reporting conflicts
• Trained 25 new joinees in the process within the first 4 months
• Awarded increment within 6 months for achieving 100% quality check accuracy of processed cases
Internships
Concentrix - Summer Internship - Digital Marketing Apr’22 – Jun’22
• Improved net sentiment by 15% after implementing 3 new-age social media campaigns based on
insights from interviews with 100 employees and competitors’ social media strategy analysis
• Reached 20k+ (1.3X) accounts with best-in-class engagement rate on reach of around 3%
Rebel Foods - Live Project - Performance Marketing June’22-Aug’22
• Grew app install rate by 10% by working on SEM UAC ad campaigns and results analysis
• Reduced CAC by 20% and CPP by 30%, resulting in an ROI of 2.11% over 5 weeks
Hughes Systique Corporation - Live Project - Market Research Nov’21 – Feb’22
• Found 500 new prospective clients from the APAC region for software solutions and services
• Raised response rate by 10%, designing a mini-campaign for cold emailing identified prospects
Education Details
Course Board/University Educational Institution Year Percentage
PGDM Autonomous International Management Institute, New Delhi 2021-23 72.11
B.B.A. (B&I) GGSIPU Maharaja Surajmal Institute, Delhi 2015-18 84.20
12th CBSE Ramjas School, Delhi 2015 86.40
th
10 CBSE Ramjas School, Delhi 2013 70.30
Positions of Responsibility
▪ Member – The Economics Club – Built SEO & content creation strategy to increase blog reach by 25%
▪ Member – Impressions - The Fine Arts Society – Ideated and emceed the first-ever Inter college event
Awards and Recognition
▪ Ranked 2nd in Beer Cup Challenge, a business simulation game, among more than 500 participants
▪ Ranked 10th in Case-A-Thon: International Case Study Challenge, organized by Learnous
Additional Information
▪ Administered Zuppix.com, a blog, and achieved 40,000 Views and 30,000 Visitors in 10 months
▪ Completed Design Thinking, Project Management, Gen AI, Power BI, and Google Analytics online courses
▪ Proficient in Excel, Tableau, PowerPoint, Amazon Seller, Agile Problem Solving, and Go To Market Strategies

LinkedIn.com/in/GuptaRahul1997

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