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CRAP Principle Definitions

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Waqas Azad
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6 views

CRAP Principle Definitions

Uploaded by

Waqas Azad
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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CRAP Principle Definitions

Contrast
As a principle of art, contrast refers to the arrangement of opposite elements and effects.
For example, light and dark colours, smooth and rough textures, large and small shapes.
Contrast can be used to create variety, visual interest, and drama in artwork and
advertising. Without contrast, your design may appear one-dimensional, boring, and unclear.
Contrast creates an impact that is more likely to grab and hold your reader’s eye. Reversed
type is a great example of contrast. Contrast clarifies the purpose of your design and
enhances readability by creating a visual hierarchy. In conjunction with other principles such
as alignment, proximity, and white space, contrast can help emphasize the focal point of
your design. When you think of contrast, a few obvious examples may spring to mind: black
and white, big and small, textured and smooth, and thick and thin. There are many ways
beyond these choices to employ contrast in your designs, including colour, size, shape, type,
texture, and alignment.

Repetition
Repetition need not be boring! In fact, repetition is key to creating a readable, attractive
design. You can easily achieve consistency by repeating certain styles and elements such as
fonts, colours, and images, but using a grid is a simple, straightforward way to achieve
consistency within your design. Apply the same colour scheme across your designs. Place
distinctive visual elements such as logos or product shots in similar locations. Proper
alignment also aids in visual comprehension, or use a grid.

Alignment
Although it sounds simple, alignment is how we place elements on the page, so they are in
line. We do this to organize the elements, connect elements together, improve how the
document may be read or understood, and allow for order, which entices the reader to read
more. There are many kinds of alignment that can organize your document. Horizontal,
Vertical, Edge, Center, Visual/Optical, Breaking. Alignment is a great way to create
professional-looking documents.

Proximity
When we see an assortment of objects, we perceive objects that are close to each other as
forming a group. In other words, when the individual parts of a pattern are close to each
other, we tend to group them together as a meaningful ‘whole’—a single unit. That is, in its
essence, proximity. Proximity creates relationships within objects in an image. Placing
objects close together shows their connectedness and focuses the audience’s attention. For
example, captions placed near photos on a page layout, show that they describe the photos
they are near. The page you are reading places headings next to the text they introduce to
signify their relationship.

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