Reading Assignment 5
Reading Assignment 5
One key application that Big Data is changing in finance is the generation of adaptive and
predictive risk models. In the insurance sector, companies can use big data to calculate
customers' risk profiles and match the appropriate products. Big data can foster insurers' analysis
and enable them to offer more personalized products to meet customer needs, including for car,
life, and health insurance. For example, to personalize car insurance, customers may agree to
install a device that tracks their driving activity, such as speed, braking patterns, mileage, and
times of day the vehicle is used, as well as the customer's safety record. The more data the
insurer collects, the more accurately they can adjust the insurance coverage and pricing. This
massive real-time data also improves risk assessment for emerging insurance products like drone
coverage, allowing for more customized policies.
Overall, the application of big data in financial services can positively reinforce desirable
customer behaviors.
B,
One key application of AI that is changing finance is data automation. Robotic Process
Automation (RPA), robotic advisors, and natural language processing allow for the automatic
collection and analysis of data. This can enhance efficiency and detect fraud across the financial
sector. For example, in the insurance market, RPA can automate the sales cycle, reduce manual
costs, and improve customer service. Robotic advisors and virtual assistants enable customers to
compare policies, receive quotes, and purchase directly without the need for sales agents. When
combined with machine learning, these AI-powered systems can help companies navigate
increasingly complex situations, detect patterns that human analysts miss, and refine or
accelerate calculations. By leveraging RPA, financial firms can provide more accurate and
affordable recommendations to their customers in the capital markets.
C,