Sonali Panchal
Digital Marketing Specialist
+91.9820807620 |
[email protected] | linkedin.com/in/sonalipanchal29
About Me
A strategic and innovative Digital Marketing Specialist with over 10 years of experience spearheading
comprehensive online marketing campaigns. Proficient in leveraging the latest digital trends,
including data analytics, marketing automation, and personalized marketing strategies to enhance
campaign performance. A Professional with a knack for developing high-ROI campaigns, excelling in
dynamic environments, and leading cross-functional teams to marketing excellence.
Professional Experience
Flying Cursor Interactive, Mumbai, Maharashtra
Digital Marketing - Associate Group Head – Performance & Automation, March 2021 – April 2024
1. Experienced with various platforms including Google Ads, Facebook, Instagram, Microsoft
Advertising, LinkedIn Advertising, and publisher campaigns.
2. Spearheaded the adoption of marketing automation tools, enhancing campaign efficiency
and lead conversion rates.
3. Designed and executed comprehensive digital marketing strategies across multiple channels,
resulting in a significant increase in targeted traffic and conversions.
4. Collaborated with cross-functional teams to optimize digital campaigns and enhance
customer journey experiences.
Performics India (The Publicis Groupe), Mumbai, Maharashtra
Digital Marketing - Assistant Manager – Paid Media, November 2018 – November 2020
1. Have worked and have experience of Indian and USA client market.
2. Managed high-budget performance campaigns, achieving remarkable improvements in ROI
and customer acquisition.
3. Launched innovative campaigns for new products, utilizing a mix of search, display, and
video advertising strategies.
4. Analysing campaign data and optimizing strategies based on insights gained.
5. Communicating with Client and Presenting these findings with data.
Realty Redefined, Mumbai, Maharashtra
Digital Marketing Executive, April 2015 – November 2018
1. Developed and executed digital marketing plans, including SEM, PPC, and social media
campaigns, driving significant improvements in online visibility and engagement.
2. Communicate with Clients and take the requirements for creating their website and
performance campaigns.
3. Handling Website, performance campaigns and the CRM leads and troubleshooting if any
error exists.
4. Coordinated with various teams with regards to day-to-day operations.
5. Planning, executing, optimizing and reporting campaigns in Google Ads, Facebook and
Native Ads.
B2B Bricks – A3 Internet Wings Pvt. Ltd., Mumbai, Maharashtra
Business Operations Associate, Feb 2014 – April 2015
1. Prospecting and searching for new clients and providing them with software demonstration.
2. Implementing software as required by client and training the clients.
3. Implementing new requirements in the software and solving technical queries.
Education
Post-Graduation Diploma in Marketing Management
SVKM's Narsee Monjee Institute of Management Studies (NMIMS), 2017-2019
Bachelor’s Degree in Computer Science
University of Mumbai, 2010-2013
Certifications
Certificate Course in Social Media Marketing
Maharashtra Business Training Board
Certificate ID: C2024071892
Marketing Automation: Strategy and Implementation
Udemy
Credential ID UC-07a58829-8213-411f-87fd-f39d515b2535
Google Certifications
Google
Certification in Advance Java
CMC LTD.
Languages
English, Hindi, Gujarati, Marathi
Personal Interests
Traveling, Reading Books, Music, Gardening, Going to Gym
