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Digital Marketing with AI

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28 views

Digital Marketing with AI

Uploaded by

ahmadjaffri25
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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A Comprehensive Micro-Degree Program

Digital Marketing with AI


Introduction
Edify College of IT presents the 1-Year Micro-Degree Program in Digital Marketing with AI,
a cutting-edge course designed to equip students with advanced digital marketing skills
integrated with AI technologies. This program focuses on practical training in social media
marketing, SEO, Google Ads, and AI tools, ensuring 100% industry readiness.

Program Objectives
- To build a strong foundation in social media marketing and SEO.
- To master AI tools for enhancing digital marketing strategies.
- To prepare students for freelancing platforms like Upwork, Fiverr, and LinkedIn.
- To ensure students are industry-ready with practical projects and portfolio building.

Semester-Wise Syllabus Breakdown


Semester 1: Foundations of Digital Marketing
- Introduction to Social Media Marketing
- Social Accounts Optimization
- Organic Growth Strategies
- Accounts Creation & Meta Business Suite
- Weekly Assignments and Mini Projects

Semester 2: Advanced Social Media Marketing and SEO


- Facebook & Instagram Ads - Part 1
- Facebook & Instagram Ads - Part 2
- Building a Social Media Marketing Portfolio
- Intro to SEO
- Keyword Research and Optimization
- Weekly Assignments and Projects

Semester 3: Advanced SEO and Google AdWords


- Google Search Console
- On-page SEO
- SEO Chrome Extensions
- Off-page SEO (Backlinks)
- Local SEO
- Technical SEO
- Introduction to Google AdWords
- Setting up a Google AdWords Campaign
- Final Capstone Project: Comprehensive Digital Marketing Campaign
- Freelancing Skills: Upwork, Fiverr, and LinkedIn Optimization
- Communication Skills & Spoken English
- Job interview Preparation Sessions
- Job Placement Training (Resume Building, Interview Preparation)
- Internship Opportunities and Industry Exposure

Learning Outcomes
- Proficiency in social media marketing and SEO techniques.
- Ability to integrate AI tools into marketing strategies.
- Competency in setting up and managing Google AdWords campaigns.
- Readiness to work as a digital marketer or freelance professional.
- 100% job placement support and industry-ready skills.

Program Features
- Hands-on training with social media marketing, SEO, and AI tools.
- Comprehensive career preparation including freelancing and job placement.
- Real-world projects and portfolio building.
- Access to industry experts and professional mentorship.

Fee Structure
Complete Fee Structure
Total Program Fee 150,000 PKR
Semester Fee 50,000 PKR
Registration Fee 10000 PKR
*Registration Fee is not Refundable.

Application Process
1. Submit Application: Complete the application form with all the supporting documents.
2. Document Submission: Submit required academic documents.
3. Application Deadline: December 15, 2024.
4. Program Start Date: December 25, 2024.

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