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Analysis PDF

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krishnadarshinigp24mba
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VET Institute of Arts and Science (Co-Education)

College Thindal, Erode – 638102

INTRODUCTION TO Industry 4.0

CASE STUDY ANALYSIS OF THE UBER –


“The Digital Disruptor”
Team name : Brainstorm Bunch
Team members name and Roll number :
Abarna. A - (24MBA01)
Dharshini.B - (24MBA11)
Krishna Darshini G.P - (24MBA23)
Nithyasree.C - (24MBA60)
Srinithi.P - (24MBA46)
Subiksha.T – (24MBA47)
Supretha.G.P – (24MBA50)
Year: First year
Department: Master of Business
Administration

INTRODUCTION TO INDUSTRY 4.0

CASE STUDY REPORT

BRAINSTROM BUNCH

We have come up with a case study idea in the topic of “ The Digital
Disruptor – Uber” in which we have conveyed a message to the
Industry Sectors that how much important is to change to the
prevailing technology and adopting new technology to retain in the
business.

On 19 September 2024 on behalf of Dr. A. S. Sathish Kumar.

Team Members Role

Abarna. A Introduction

Dharshini.B Functioning of Uber

Krishna Darshini G.P Big Data Analytics in Uber

Nithyasree.C Matching Algorithms

Srinithi.P Data science tools

Subiksha.T Data Analysis in big data

Supretha.G.P Supply Management System

THANK YOU!!
YOURS SINCERELY.,

(BRAINSTROM BUNCH)

CASE STUDY
“Digital Disruptor – Uber”
Uber Technologies Inc., founded in 2009 by Garrett Camp and Travis Kalanick, has
emerged as a global leader in ride-hailing, food delivery, and logistics services. Uber's
innovative use of technology disrupted traditional transportation systems, reshaped urban
mobility, and created a new category in the sharing economy. The remarkable transformation
of Uber from its early innovation as a ride-hailing pioneer in a handful of cities, to the global
expansion of Uber mobility services that required close attention to local operational and
regulatory practices, to solving the complex technical challenges to drive Uber’s services
forward. Interviews with Uber leadership reveals the strategic approach to work on the
engineering, data science, product management, and product design challenges involved in
building and maintaining a customer-friendly app and create an optimized user experience—
and scale this on a global basis while factoring in local conditions and practices. This case
study examines Uber's business model, technological advancements, challenges, and
strategies for growth.

Solution

Problem Statement

Before Uber, urban transportation faced several challenges:

 Inefficient Taxi Systems: Limited availability, lack of transparency in pricing, and


poor user experience were common.
 Consumer Expectations: Traditional taxi services lacked technological integration,
making booking and payment difficult
 Driver Struggles: Drivers faced limited opportunities, rigid regulations, and uneven
earnings.
Uber aimed to address these issues by leveraging technology to connect drivers and
passengers in real-time.

Business Model

Uber operates a two-sided platform connecting riders and drivers. Its business model is built
on:

1. Convenience: The mobile app enables riders to book a ride, track the driver, and
make cashless payments.
2. Dynamic Pricing: A pricing model adjusts fares based on demand and supply,
optimizing revenue.
3. Scalable Platform: Uber expanded from ride-hailing to include Uber Eats (food
delivery), Uber Freight (logistics), and shared micro-mobility services like bikes and
scooters.
4. Global Reach: Uber operates in over 70 countries, adapting its model to diverse
regulatory environments.
5. Supply Management Systems: Uber’s predictive supply management system uses
historical and real-time data to predict rider demand and driver supply in a given
geographical area.

Technological Advancements

1. Real-Time Matching: GPS technology connects riders with nearby drivers


efficiently.
2. Data Analytics: Uber uses AI and machine learning to optimize routes, predict
demand, and improve user experience.
3. Payments Integration: Secure in-app payment systems support multiple payment
methods globally.
4. Matching Algorithms: Uber has sophisticated routing and matching algorithms that
direct cars to people and people to places. Right from the time you open the uber app
till you reach your destination, Uber's routing engine and matching algorithms are
hard at work.
5. Surge Pricing : Data science methodologies are extensively used to analyse the short term
effects of surge pricing on customer demand and long term effects of surge pricing on
retaining customers.

Achievements

 Growth and Scale: Uber has completed over 10 billion rides worldwide.
 Economic Impact: Created flexible earning opportunities for millions of drivers.

Challenges

1. Regulatory Issues: Uber has faced legal challenges regarding licensing, labor laws,
and competition.
2. Driver Satisfaction: Controversies over pay rates and driver classification (employee
vs. contractor).
3. Competitive Pressure: Rivals like Lyft, Bolt, and Didi have challenged Uber’s
market dominance.
4. Reputation Management: Uber has dealt with scandals related to corporate culture,
data breaches, and passenger safety concerns.

Strategies for Growth

1. Market Diversification: Expanding into delivery and freight logistics.


2. Technology Investments: Advancing autonomous vehicles and AI to enhance
efficiency.
3. Strategic Partnerships: Collaborating with governments and local businesses to
navigate regulatory challenges.
4. Focus on Sustainability: Pledging to achieve zero emissions through initiatives like
Uber Green.

Conclusion
Uber revolutionized the transportation industry by merging technology with human
needs. While it faces challenges, its adaptability, focus on innovation, and pursuit of
sustainability position it as a leader in the mobility space. Uber's journey underscores the
potential and complexities of disrupting traditional industries in the digital age.

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