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Assignment

Assignment

Uploaded by

ginaayandamvikelie
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Entrepreneurship and Small Business Development

BUS 303 Full time & Secondary Education


Individual Assignment

Due: 2nd December 2024


Identify a small or medium-sized business registered with the Register
of Companies of Eswatini.

A. Company Information (5 marks)

1. Company Name:……………………………………………………………..
2. Registration Number:…………………………………………………………
3. Type of Business:……………………………………………………………..
4. Number of years in operation…………………………………………………
5. Region & Local Authority :……………………………………………………
6. Annual Turnover:……………………………………………………………..
7. Number of employees…………………………………………………………

B. Challenge Assessment: (5 marks)

Please rank the following challenges faced by the business on a scale of 1-5, where 1
= Strongly Disagree, 2= Disagree, 3=slightly agree ,4=slightly Agree, 5= Agree and 6
= Strongly Agree:

Challenge 1 2 3 4 5 6
1. The target market is limited and there is high competition

2. The business location is not easily accessible to customers and


suppliers.

3. The business's equipment and assets are expensive.

4. Banks and financial institutions are reluctant to provide loans


due to lack of collateral.

5. The business struggles to raise equity financing.

6. Government grants are not easily accessible to small


businesses.

7. Lack of business capacity and mentoring support


C. Business SWOT Analysis:12 marks

Please identify and describe the following for the business:

i. Strengths
…………………………………………………………………………
…………………………………………………………………………
…………………………………………………………………………
…………………………………………………………………………
ii. Weaknesses
………………………………………………………………………………
………………………………………………………………………………
………………………………………………………………………………
………………………………………………………………………………
iii. Threats
………………………………………………………………………………
………………………………………………………………………………
………………………………………………………………………………
………………………………………………………………………………
iv. Opportunities
………………………………………………………………………………
………………………………………………………………………………
………………………………………………………………………………
………………………………………………………………………………

D. Strategies and Recommendations:28 marks

Please provide a comprehensive business strategy for a [specific business or industry] to


address current challenges and capitalize on future opportunities. Your strategy should
include detailed recommendations for the following areas:

1. Marketing Expansion:
a. How can the business effectively reach new target markets and increase brand
awareness?
b. What digital marketing strategies can be implemented to drive online sales and
customer engagement?
c. How can the business leverage social media to build a strong brand presence
and customer loyalty?

2. Business Operations:
a. What operational improvements can be made to increase efficiency and reduce
costs?
b. How can the business streamline its supply chain and inventory management
processes?
c. What strategies can be implemented to improve customer service and
satisfaction?
3. Financial Management:
a. What financial strategies can be implemented to improve cash flow and
reduce debt?
b. How can the business optimize its pricing strategy to maximize revenue?
c. What financial forecasting and budgeting tools can be used to make informed
decisions?

4. Human Resource Management:


a. How can the business attract and retain top talent?
b. What employee training and development programs can be implemented to
improve skills and productivity?
c. How can the business create a positive and inclusive workplace culture?

Please provide a detailed explanation for each recommendation, outlining the potential
benefits and risks.

TOTAL = 50 Marks

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