Iimk Adam b10 Brochure
Iimk Adam b10 Brochure
70 Global | Rank #4 in
4 3
India Financial Times, NIRF India Ranking 2024,
# Open Enrolment
# Management
Rankings 2024
Programme Summary
Advanced Data Analytics for Managers
IIMK Executive Alumni Status: Hands-On Experiential Learning: Exposure to Analytics Tools:
Be eligible to receive prestigious Exercises with real-world datasets Learn Industry-standard tools
IIMK executive alumni benefits and practical learning including Excel, R, Python,
Tableau, and Power BI
Note: This Programme Summary is provided only for your convenience. You are advised to refer to the Programme Brochure for more
information.
The IIM Kozhikode Advantage
From The Director’s Desk
Businesses today have seen a complete transition than they used to run a decade ago. IIM
Kozhikode programmes designed by world-class faculty with their cutting-edge thought
leadership and industry-leading insights empower participants to manage and lead complex
business challenges with confidence and informed decision-making ability. Our growing global
footprints acknowledged and accredited by leading institutions of the world are a testimony to
growth we have achieved in our 28-year journey of academic excellence.
At this juncture, it is also pertinent to share that both future and past are integral to the path
taken by an institution on this journey of excellence. Having a wide, far-seeing vision is not an
indulgence but an activity that is necessary to give meaning to our present, to give this Institution
a sense of purpose, direction and imagination. That is why we have chosen to think in terms of
what IIM Kozhikode will be able to contribute to India and the world some three decades from
now with ‘Vision 2047: Globalising Indian Thought’. The sheer scale, scope and potential impact
that India will have on 21st century business makes us believe that this is a legitimate aspiration.
Data is one of the most important commodities in the world today and the knowledge of how to
analyse, extrapolate and segregate it is of paramount importance across industries. The right use
of data can help propel your organisation and career to new heights, to make the most of this
commodity, the IIMK has launched the Advanced Data Analytics for Managers programme. This
programme will empower Team Leads, Managers and Business Head to elicit the most out of data
through topics such as Data Visualisation, Statistical Inferences, Basics of Modelling, Text Mining &
Social Media Analysis among others. This programme curriculum is designed around the
importance of being industry-ready in a data-driven future.
The big data and analytics market in India will grow from 104.19
Billion dollars in 2023 to 118 billion dollars in 2024 at a compound
annual growth rate of 13.8%.
In today's data-driven business landscape, the ability to analyse and interpret vast amounts of
information is a critical skill for managers. Advanced data analytics enables managers to gain
valuable insights, make informed decisions, and drive organisational success.
The Advanced Data Analytics for Managers Programme at IIM Kozhikode is a comprehensive
and specialised programme designed to equip managers and professionals with the knowledge
and skills required to fully leverage data analytics in decision-making. With a rigorous curriculum,
expert faculty, and practical applications, participants will be well-prepared to advance their
careers in an increasingly data-centric world.
This programme’s emphasis on real-world examples, case studies, and hands-on sessions ensures
that participants build a strong foundation in business analytics and are empowered to make
impactful, high-value business decisions.
Note:
-The primary mode of learning for this programme is via live online sessions with faculty members. The recorded videos and
learning material will be available throughout the duration of the programme.
-The programme highlights presented above are approximate, and subject to change depending on the availability and expertise of
the teaching faculty, as well as the program's desired outcomes.
Tools
Note:
-R will be the primary tool for Data Science. Tableau will be the primary tool for Data Visualisation
-The tools will be taught by teaching faculty, industry practitioners, or linked to relevant knowledge bases for your reference and
self-guided learning.
-All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply
any affiliation with or endorsement by them.
This programme is best suited for mid to senior-level professionals seeking to acquire cutting-
edge analytical skills to establish a career in Business Data Analytics and Data Science.
“
Data reveals impact, and with data,
you can bring more science to your
decisions.
- Matt Trifiro, CMO, Vapor IO
Programme Directors
Professor Sreejesh's primary research interests include marketing analytics, brand management,
services marketing, and online marketing & advertising. His publications have appeared in Journal
of Brand Management, Industrial Marketing Management, European Journal of Marketing,
Computers in Human Behaviour, Journal of Travel and Tourism Marketing, International Journal of
Contemporary Hospitality Management, Internet Research, Journal of Product and Brand
Management, Journal of Service Theory and Practice, International Journal of Bank Marketing, etc.
He serves on the editorial board of International Journal of Consumer Studies. He has also authored
books of international repute with Pearson India and Springer International. Prof. Sreejesh S is
currently working as an Assistant Professor of Marketing Management at IIM Kozhikode.
Note: Programme Directors might change due to unavoidable circumstances, and revised details will be provided closer to
programme start date.
”
insights from the complex data.
Programme Modules
Note:
- Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the overall
program needs.
- Schedule will be announced closer to programme start. The recorded videos and learning material will be available throughout the
duration of the programme.
Programme Modules
Note:
- Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the overall
program needs.
- Schedule will be announced closer to programme start. The recorded videos and learning material will be available throughout the
duration of the programme.
Programme Modules
Note:
- Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the overall
program needs.
- Schedule will be announced closer to programme start. The recorded videos and learning material will be available throughout the
duration of the programme.
Programme Modules
Module 8: Classification
k-nearest Neighbour Algorithm
Decision Tree Random Forest
Neural Networks for Estimation and Prediction
Application of Logistic Regression for Estimation and Prediction
Naïve bayes and Bayesian Networks
Module 9: Clustering
Hierarchical Clustering Methods
k-Means Clustering
Measuring Cluster Goodness
Affinity Analysis
Market Basket Analysis
Note:
- Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the overall
program needs.
- Schedule will be announced closer to programme start. The recorded videos and learning material will be available throughout the
duration of the programme.
Programme Modules
Holistic Curriculum
This comprehensive programme curriculum is integrated with a judicious blend of immersive
learning tools, such as live online lectures, hands-on exercises using data, real-world case studies,
business decision-related projects as well as a final capstone project to reinforce an advanced
understanding of data analytics in decision-making. Taught by renowned IIM Kozhikode faculty,
this engaging learning experience will empower participants to implement data-driven analytics
for making insightful and impactful business decisions in their organisation.
Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit
the total programme hours.
Capstone Project
With the capstone project, participants will gain hands-on learning experience in conducting data
analysis scientifically and make insightful and powerful connections between quantitative data
analysis and real-world business challenges. This project will provide participants with an
opportunity to integrate their theoretical and practical understanding of data science and explore
ways to apply their learnings in a real-world competitive business scenario.
Note:
- Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the overall
program needs.
- Schedule will be announced closer to programme start. The recorded videos and learning material will be available throughout the
duration of the programme.
Real-World Case Studies
This case explores how Sachin Kumar, Director at MCA Technology Solutions, was
approached by one his clients, a commercial bank, to assist them in detecting
earnings manipulators among the bank's customers with the help of machine
learning algorithms to get better accuracy compared to the other traditional models
such as Beneish model used for predicting earnings manipulation.
The case explores the technological and organisational challenges faced by Paritosh
Desai, VP of Business Intelligence, Analytics & Testing, and the trade-offs he
considered in his four-year journey to develop the larger retail business into a data
science organisation.
Note: The programme curriculum includes more such case studies for integrated learning.
Programme Certificate
EN
eMDP
IM
Name
participated and successfully completed the programme
SP
Note:
All certificate images are for illustrative purpose only and may be subject to change at the discretion of IIM Kozhikode. We
encourage you to attend all the live sessions and make the best out of these interactive learning experiences. The recorded videos
and learning material will be available throughout the duration of the programme.
Note: The Executive Alumni benefits are subject to the discretion of IIM Kozhikode.
Learning Outcomes
Gain the skills and knowledge required to manage data science and
analytics teams or projects at your organisation
Work Experience
60
58%
50
0 - 10 Years
40
11 - 20 Years
30
33%
21 - 30 Years
20
30+ Years
10
8% 1%
0
Industry
50
40
46% IT & Services
Banking
30
31%
Consulting
20
Job Functions
50 Information Systems/ Technology
49%
Marketing & Sales
40
Operations
30
General Management
20
Strategic Management
10
15% Finance/ Accounting
10% 10% Others*
4% 6% 6%
0
*Others include Customer Service, Engineering, Consulting,
Legal etc.
Testimonials of Past Participants
Note:
-Admissions are on a first-come, first-serve basis. There might not be subsequent rounds if seats are filled in the initial rounds. -The
actual programme schedule will be announced closer to the programme start.
- GST (currently @ 18%) will be charged extra on these components.
- Instalment payment options available. Additional convenience charges will be applicable on instalment payments.
- For detailed information on instalment payments reach out to your programme advisor.
- The school will be providing study materials in an electronic format. In case if participants needs a physical copy, they will have to
bear the international courier charges.
Programme Schedule
Live Online Sessions Attendance
Sunday, 9:00 AM to 12:00 PM Minimum 75%
Note:
- The actual programme schedule will be announced closer to the programme start.
- Some sessions with faculty and/or industry experts could be rescheduled at a different time, in case of exceptional circumstances.
-The primary mode of learning for this programme is via live online sessions with faculty members. The recorded videos and
learning material will be available throughout the duration of the programme.
Application System
Requirements Requirements
Your Photo ID Proof This programme includes live online classes.
You can submit a scanned copy of ANY To attend a live online class, you will need to
ONE of: PAN Card or the first two pages have a PC/Laptop/ Mac with:
of your passport.
Speakers and microphone:
Your Graduation/Degree
Built-in or a USB plug-in
You can submit a scanned copy of ANY
or wireless Bluetooth
ONE of: degree certificate, provisional
Degree certificate, marks transcript or
score transcript
Webcam:
Your Work Experience Certificate Built-in or USB plug-in
Started in 1997 with its Post Graduate Programme (PGP), the Indian Institute of Management
Kozhikode (IIMK) is on a high growth trajectory today, offering a wide range of academic
programmes in the field of management education. These include the Doctoral Programme in
Management, Executive PG Programmes, Management Development Programmes and Faculty
Development Programs. IIMK set up a Satellite campus at Info park, Kochi, in 2013 dedicated to
Executive Education. IIMK has also the unique distinction of launching a PhD (Practice Track)
programme for working professionals besides bringing in new dynamic programmes such as the
one-year Post Graduate programme in Business Leadership (2019) MBA in Finance and MBA in
Liberal Studies & Management (2020). The institute is also home to IIMK LIVE a first-of-its-kind
start-up incubation programme and the Indian Business Museum.
IIMK is ranked 3rd as per NIRF India Rankings 2024: Management. The institute also features
regularly among top global institutes for its flagship MBA (PGP) and EMBA programme (EPGP) in
the QS World University Rankings. The institute has leapfrogged 100 spots to be placed in the Top
151-200 Institutes in Business & Management Studies globally, as per the QS World University
Rankings by Subject 2024. IIM Kozhikode is also globally accredited by EQUIS (EFMD) and AMBA
(UK) and is on the verge of a triple-accreditation crown.
IIM Kozhikode also made its debut in the prestigious Financial Times Rankings in 2023 and was
recently ranked #70 among the top-80 open-enrolment executive program providers globally for
the year 2024. The feat has further consolidated the 28- year’s IIM’s footing in an exclusive list of
the foremost providers of executive education in the world. The institute had also entered in global
top-100 at Rank #77 for FT Masters in Management (MIM) 2023 Rankings, for its full time MBA
programme. IIM Kozhikode has successfully delivered close to 1300 MDP programmes over the
past two decades, training more than 41,000 participants from 150+ organisations, which also
includes several Fortune 500 companies in the process.
#4 3
70 Global | Rank #4 in India
Financial Times, Open NIRF India Ranking
Enrolment Rankings 2024 # 2024, Management
About Emeritus
Emeritus is committed to teaching the skills of the future by making high-quality education
accessible and affordable to individuals, organisations, and governments worldwide. It does this by
collaborating with more than 80 top-tier universities across the United States, Europe, Latin
America, Southeast Asia, India, and China. Emeritus' short courses, degree programs, professional
certificates, and senior executive programs help individuals learn new skills and transform their
lives, companies, and organizations. Its unique model of state-of-the-art technology; curriculum
innovation; and hands-on instruction from senior faculty, mentors, and coaches has educated more
than 350,000 individuals across 80+ countries.
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