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International Journal of
Recent Scientific
International Journal of Recent Scientific Research Research
Vol. 7, Issue, 9, pp. 13449-13451, September, 2016
ISSN: 0976-3031
Research Report
CONSUMPTION PATTERN OF FAST FOOD AMONG COLLEGE GOING GIRLS (18 – 23 YEARS)
OF JAIPUR CITY
Priyanshi Agrawal* and GargiSaxena
Department of Home Science, the IIS University, Jaipur, India

ARTICLE INFO ABSTRACT

Article History: Fast food consumption increase among the college going girls due to its easy availability. Fast food
Received 18th June, 2016 consumption leads to less consumption of fruits vegetables and milk products. Fast foods are easy to
Received in revised form 10th July, 2016 access, tastes good and relatively inexpensive so have created a great desire for the college going
Accepted 06th August, 2016 girls and the young working youth. As the college going girls are more prone to eat fast foods so,
Published online 28th September, 2016 the study was aimed to assess the pattern of fast foods consumption and activity pattern of college
going girls. The study was conducted on college going girls (18 -23 years) of a private University
Key Words: (The IIS University) in Jaipur city. A total of 100 sample size was selected by the random sampling
Young adults, fast foods, Disease. method. The data was collected by questionnaire method to see the frequency of fast food
consumption among the college going girls. It was reported that majority of the samples were
consuming the fast food on regular basis and they were less physically active. Though the
consumption of fast foods had ill effects on the health of the girls and also their productivity but
they are consumed at a very high pace.

Copyright © Priyanshi Agrawal and GargiSaxena., 2016, this is an open-access article distributed under the terms of the
Creative Commons Attribution License, which permits unrestricted use, distribution and reproduction in any medium, provided
the original work is properly cited.

a significant impact in short and long term; these includes

INTRODUCTION irregular meals, snacking, eating away from home and
Definition of fast foods -Fast food denotes foods which are following other nutrition alternative dietary pattern which
prepared and served quickly at outlets called fast food characterize the foods habits of young adults, arising from
restaurant. Finger food comprises most of the foods and can be adolescence (Story, 2002).
eaten without cutlery. Fast foods includes chips, sandwiches, Fast food advertisement as a way of socializing in the stressful
hamburgers, fried chicken, French fries, chicken nuggets, fish, life has forced the acceptance of these foods as being
pizza or ice cream, although many fast food restaurants offers fashionable. However, there is sufficient scientific evidence at
slower foods like chilly mashed potatoes or salads. Fast food an national and national level suggesting that average increase
are often highly processed and prepared in an industrial in consumption of foods rich in fat like the fast food can
fashion, i.e. with standard ingredients and methodical and increase the risk of insulin resistance, blood pressure, diabetes
standardized cooking and production methods. It is usually mellitus, heart diseases, obesity and its complications etc.
rapidly served in cartons or bags or in a plastic wrapping in a (Poornima et al., 2013).
fashion which decrease the cost. The phenomenal growth of
fast food industry continues (Naheed, 2013) METHODS AND MATERIALS
Fast food culture is catching up in India. All the sections of the The study was conducted to see the habits of fast foods
society, living in urban, towns or even in rural areas are quick consumption among college going girls and also assessed their
imbibing the culture. The perception of young about fast foods activity pattern. A private University (THE IIS UNIVERSITY)
is they are easy to access, tastes good and relatively located at Mansarover area of Jaipur city was selected for the
inexpensive, has created great demand among the adolescent study according to the feasibility of the investigator. College
and the young working youth. The college going girls which going girls in the age group of 19-23 years were selected from
are living in the hostels, paying guests are more prone to eat the university at the time of research. A total of 100 college
outside due to independence and many other reasons. Away- going girls were purposively selected for the study. Random
from-home food (available in fast food places and restaurants) sampling method were used to select the sample. Questionnaire
contributes considerably to daily intake (Ebbeling et al., 2004). method was used to collect the relevant information from the
The consumption of fast foods plays a roles on health. In the college going girls. The questionnaire investigated the pattern
same vein, nutritional habits acquired during adolescence have of fast food consumption. The questions were related to the

*Corresponding author: Priyanshi Agrawal

Department of Home Science, the IIS University, Jaipur, India
 Priyanshi Agrawal and GargiSaxena.,
GargiSaxena Consumption Pattern of fast food Among College Going Girls (18 – 23 Years)
of Jaipur City

frequency of fast foods consumption, type of fast food and 27 % of the girls’ reported that they consume fast food due
consume, reason to eat fast foods, nutrient in fast foods, disease to variety of menu (Figure:3)
due to fast foods consumption, harmful chemical present in the
fast foods. The collected data was then analyzed and 50% 45%
45%
interpreted. 40%
35% 30%
RESULTS AND DISCUSSION 30%
25%
20% 16%
13%
The study was conducted to see the consumption pattern of fast 15%
10%
foods among college going girls of a deemed university in 5% 1%
0%
Jaipur City. Young Indian consumers have passion for visiting
fast foods outlets for fun and change but home foods are their
first choice (Goyal and Singh 2007).
Frequency of fast foods consumption
The frequency of fast foods consumption pattern as per the Figure 3 Factors contributing to the habits of eating fast foods
week, it was observed that 5% of the girls do not consume
weekly, 14% of sample consumed it 1-2 2 times a week, 22% of Nutrient content in fast foods
sample consumed fast foods, 3-44 times a week and 63% of As the nutrient quality of fast foods, 56% of the girls reported
sample consumed fastt foods more than 5 times a week (Figure: that fast foods are high in fat, 32% of the girls reported that
1). fast foods are high in calorie, 12% of the girls reported that
fast foods are high in carbohydrate and remaining 8% of the
63%
70% irls reported that fast foods are high in sodium (Figure:4).
girls
60%
50% 56%
60%
40%
50%
30% 22% 32%
40%
20% 14%
30%
5%
10% 20% 12%
8%
0% 10%
0%
no 1-2 times 3-4 times 5 -more than
consumption

Figure 1 Frequency of fast foods consumption in a week.

The most commonly consumed fast foods were found to be
panipuri and approx. 50% of the subject consume it on a
Figure 4 Awareness about the nutrients present in fast food.
regular basis. The second most commonly liked fast food was a
burger and approx. 35% of subjects consume it regularly. After The nutritional information regarding fast foods, 34% of the
panipuri and burger. The fast foods that were preferred by the girl reported that they always check the nutritive value on the
selected samples were noodles (23%) and spring rolls (24%). label of packed fast foods, 35% of the girls reported that they
The puff (3%) and pizza (15%) were found to be least preferred sometimes check the nutritive value on the label of packed fast
by the selected samples (Figure:2). foods, 20% of the girls reported that they do not check the
nutritive value on the label of packed fast foods and 111% of
the girls were least bothered of the nutritive value of fat food
and were not aware of the label of nutritive value on packed
fast foods (Figure: 5).

40 35 34
35
30
25 20
20
15 11
10
Figure 2 Highly preferred fast foods among the college going girls. 5
0

As the college going girls consume fast foods more frequently SOMETIMES
CHECK
ALWAYS CHECK DO NOT CHECK DON’T KNOW

because of varied reason, 3 % of the girls’ were observed to

consume fast food because of the highly attractive Figure 5 Checking of nutritive value on the label of packed fast foods.
advertisement, 61% of girls‘ responded that they
th consume fast
food because they are tasty, 3% of girls’ responded that they Diseases caused by fast food consumption
were not able to cook well so they consume fast food. 1% of Awareness of college going girls about diseases by regular and
the girl reported that as the fast foods are less spicy, 16 % of frequent consumption of fast foods, 12% of the girls say it
becaus of its low cost
the girls reported that they eat fast food because
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 International Journal of Recent Scientific Research Vol. 7, Issue, 9, pp. 13449-13451,
13451, September, 2016

cause heart disease, 89% of the girls say it cause obesity, 1 % The girls now-a-days less conscious about the quality of food
yslipidemia, 2% of the girls say it
of the girls say it cause dyslipidemia, they only focus on the taste of the food but they do not focus on
cause arthritis and only 1% of the girls say it cause heart stroke the whether the food is healthy or not so because of this the
(Figure: 6). nutrients are deficient in their diet and didn’t get the proper
amountnt of the nutrients according to their age.
Most of the girls were vegetarian and more conscious about the
nutrient and its requirement but they didn’t focus on it, they
also didn’t focus on the nutrition composition of the fast food
consumed by them. It was seen that the habit of consumption of
fast food were built in childhood so it also persist in adulthood.
Most of the girls eat out with their family; which says that the
habits of eating fast foods could be because of family liking.

Figure 6 Knowledge about disease caused by fast foods consumption. Acknowledgement

The college going girls were selected because the consumption Have faith in God’s strength and believe that there is a hand
of fast foods was more among this age group. The girls live behind every person’s success and today behind my success
away from home for their study so they eat more fast foods there are so many people. It is my prerogative to express my
because of its easy availability, variety, peer influence, more heartily gratitude to all of them and make it possible me to
outlets and reasonable prices. The questionnaire comprised of undertake the study.
questions related to the pattern of fast foods consumption. Most Words perhaps would fail to express the gratitude, I owe to my
of the girls consume fast food on the regular basis, it was found esteemed thanks to the Department of Home Science, The IIS
that panipuri was preferred by half of the samples
samples. The activity University, Jaipur to continuous encouragement, helping me to
pattern of the subjects was also assessed and it was found that keen interest helped in giving the final shape to the piece of
90% of the girls were not physically active. They were busy in work.
more unhealthy eating habits than healthy habits, only few of
the girls do exercise daily. Now-a-days,, the girls spend
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How to cite this article:
Priyanshi Agrawal and GargiSaxena.20166,, Consumption Pattern of fast food Among College Going Girls (18 – 23 Years) of
Jaipur City. Int J Recent Sci Res. 7(9), pp. 13449-13451.

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