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NOT FOR SALE

12
MEDIA AND INFORMATION
LITERACY
QUARTER 2
WEEK 5

Capsulized Self-Learning Empowerment Toolkit

Schools Division Office of Zamboanga City

Region IX, Zamboanga Peninsula
Zamboanga City

“Unido, Junto avanza con el EduKalidad Cree, junto junto puede!”

Written by: JESSICA O. BERNALES (SST II) Culianan NHS

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CapSLET
Capsulized Self-Learning Empowerment Toolkit

SUBJECT & MIL

QUARTER 2 WEEK 5 DAY ___________________________________
GRADE/LEVEL G-12 dd/mm/yyyy

TOPIC Text and Visual Media and Information

Analyze how the different dimensions are formally and
informally produced, organized, and disseminated.
Code: Objectives:
LEARNING
MIL 11/12-VIM- *Explain the definition, purposes, types and elements of text
COMPETENCY
IVC-8 and visual media and information; and
*Identify the basic elements and types in creating a text and
visual based presentation.

UNDERSTAND
Title: Text and Visual Media and Information

Warm greetings to all of you learners. In this learning module, you will learn vital information
about text and visual media and information, their purposes, types and elements. For your insights
and understanding, read the information below.
TEXT MEDIA AND INFORMATION
Definition of Text Media and Information
 It is a factual type of writing that informs the readers about a specific topic.
 It is available in formal or informal types of text.
 In the absence of images or drawings, text is the easiest way of communicating to your
audience.
Formal Types of Text Media and Information
Formal text-based materials are produced and distributed by publishing companies, news
agencies and the like that are edited or evaluated in which they are ruled by restriction of the
government. These are the following types:
Newspaper article Journals
Textbooks/References Pamphlets
Instructional Materials Magazines
Advertisements Research Works
Informal Types of Text Media and Information
Informal text-based materials are personal opinions or views on issues.
Blogs, SMS/ text messages
E-mails Social Media Platforms
Online Messenger
Design of Text Media
Typeface
 It is also called font, font type, or type.
 It refers to the style of a text in the digital format.
 It is comprised of alphabets, numbers, punctuation marks, symbols and other special
characters.
Types of Typeface:
1. Serif connotes formality and readability that is usually used for the body text of books,
newspapers, magazines and research publication in which it is elegant for title or heading.
Examples: Times New Roman, Garamond, Baskerville

2. Sans serif is used for clear and direct meaning of text such as road signage, building directory or
nutrition facts in food packages and webpage design.
Examples: Arial, Helvetica, Tahoma, Verdana, Calibri Slab
Written by: JESSICA O. BERNALES (SST II) Culianan NHS
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3. Serif Slab serif is used for large advertising sign on billboards.

Examples: Rockwell, Playbill, Black oak
4. Script is not to be used in large body text, instead it is usually used in wedding invitation cards
or other formal events.
Examples: Edwardian, Vladimir, Kunstler
5. Decorative Display or Decorative is used for a wide variety of emotions like fear, or themes
such as summer.
Examples: Chiller, Jokerman, Curlz

VISUAL MEDIA AND INFORMATION

Visual media and information refer to the materials, programs, applications and the like that
teachers and students use for information. They are formally produced by organizations such as
schools, government, and established media/publishing outfits. Other visual media are considered
informally produced.

Purpose of Visual Information

The primary purposes of visual information are:
 to gain attention
 to create meaning
 to facilitate retention
 to formulate new information
 to aid learning using analysis, evaluation and production of visual images
Types of Visual Media and information
Photography motion picture photography
video or audio recording graphic arts,
visual aids, model display visual presentation services,
screenshots info graphics
comic strips/cartoons data visualization (charts and graphs)
memes visual note-taking

Visual Design Elements

These are the building blocks or basic units in the construction of a visual image. The design
elements are the following:
a. Line creates texture. It can be thick, thin, vertical, horizontal, diagonal, or contour lines.
b. Shape is a geometric area that stands out from the space around it that may also be organic.
c. Value refers to the degree of light and dark in a design. It can be used with colour. Contrast is
the extreme changes between values.
d. Texture can be used to attract interest to a visual element that gives a feeling of smoothness
or roughness in objects.
e. Colour is determined by its hue, intensity, and value. It is used for emphasis that elicits
emotions from viewers.
f. Form is a figure having volume and thickness. It can be viewed from many angles.

SAQ-1: (Self-Assessment Question)

Describe the difference between text and visual media and information.

SAQ-2: (Self-Assessment Question)

How are text and visual media and information formally and informally disseminated?

Let’s Practice!

Directions: From the given choices, choose the letter of the correct answer.

_____1. Which of the following is not a composition of a typeface?

a. alphabet c. numbers
b. style d. punctuation marks
Written by: JESSICA O. BERNALES (SST II) Culianan NHS
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_____2. The following are examples of formal sources of information, except.

a. textbooks c. messenger
b. research works d. instructional materials
_____3.Which of the following is not an example of informal source of information?
a. newspapers c. e-mails
b. blogs d. SMS
_____4. What is the best way to communicate to audience without the use of images and drawings?
a. audio information c. motion
b. text information d. visual information
_____5. The degree of light and dark in a design, that gives contrast between black and white and all
tones in between.
a. form c. value
b. color d. texture

REMEMBER
Key Points

Text can be as short as a single sentence or phrase, or they can be as lengthy as a news article
or investigative reporting. No matter how brief or lengthy, a text is always carefully written with the
intent of sending a very specific message to the target audience.
On the other hand, Visual design elements are the basic things that can be seen. The delivery
of instruction is generally visual. A variety of actual or real-life examples are used to illustrate design
elements and principles. Ineffective or deficient visual examples may also be used to point out
mistakes in visual design.
Design principles are ways of arranging the elements. Applying design principles is
sometimes known as composition. The right combination of design elements used according to design
principles can effectively communicate your visual instructional message. Learning about design
elements and principles will help you create and evaluate visual images for instruction.

TRY
Let us see how much you have learned today!

Directions: Read each item carefully and answer the following questions. Choose and write only the
letter of the correct answer.

_____1. A simple and flexible format of presenting information or conveying ideas whether hand-
written, printed or displayed on-screen.
a. Text c. Visual
b. Serif d. Emphasis
_____2. This font is usually used in wedding invitation cards or other formal events.
a. San Serif c. Decorative
b. Script d. Serif
_____3. This font is used for the body text of books, newspapers, magazines and research
publication.
a. Serif c. Sans Serif
b. Slab Serif d. Slab Serif
_____4. It is used for emphasis, or may elicit emotions from viewers.
a. Color c. Line
b. Shape d. Value
_____5. A geometric or organic area that stands out from the space next to or around it, or because of
differences in value, color, or texture.
a. Value c. Form
b. Shape d. Texture
_____6.This font is used for clear and direct meaning of text such as road signage, buildings directory
or nutrition facts in food packages.
a. Decorative c. Sans serif
b. Script d. Serif
_____7.Which of the given statements serves as the purpose of visual information?
a. To gain attention c. To facilitate retention
Written by: JESSICA O. BERNALES (SST II) Culianan NHS
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b. To create meaning d. All of the above

_____8.This describes outline in actual, implied, vertical, horizontal, diagonal, or contour.
a. Shape c. Value
b. Line d. Form
_____9. This attracts or repel interest to a visual element.
a. Form c. Texture
b. Color d. Figure
_____10. A figure having volume and thickness from many angles.
a. Form c. Texture
b. Color d. Value

BOOK:

Patricia B. Licuanan, Ph.D, Teaching Guide for Senior High School-Media and
Information Literacy, 2016, 113-115;123

WEBSITES:
REFERENCE/S
Source: "Text Information and Media," October 2, 2016,www.scribd.com

Source: "Definition of Visual Information," September 9, 2017,www.slideshare.net

Source: "Text Information and Media, September 7, 2017,www.slideshare.net

This learning resource contains copyrighted materials. The use of which

has not been specifically authorized by the copyright owner. We are making
this learning resource in our efforts to provide printed and e-copy learning
resources available for the learners about the learning continuity plan of this
division at this time of the pandemic.
DISCLAIMER
Credits and respect to the original creator/owner of the materials found in
this learning resource. This material is not intended for uploading nor for
commercial use, but purely for educational purposes and for the utilization of
Zamboanga City Division only. No malicious infringement is meant by the
writer.

Written by: JESSICA O. BERNALES (SST II) Culianan NHS