Advantage Partner

Program Modular
Training
CONFIDENTIAL: RESELLER PARTNERS

Updated July 12, 2024

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Broadcom and
Proprietary Confidential.
and Copyright
Confidential. © 2024
Copyright Broadcom.
© 2024 Broadcom.
All Rights
All RightsReserved.
Reserved.The
Theterm “Broadcom”
term “Broadcom” refers to Broadcom
refers Inc. and/or
to Broadcom its subsidiaries.
Inc. and/or its subsidiaries.
 Broadcom Partner
VMware by Broadcom Training Modules – Updated July 2024 Portal

Module 5: Partner Systems & Tools

• Deal Registration, Incumbency & Special Bids
Module 1: Intro • Portal Access
• About Broadcom & VMware • Tools
• Transformation Story: Business, Solution & Partner Program • MDF Process

Module 2: Solution Transformation Module 6: Expert Advantage Partner Program

• VCF BU Product Simplification • Professional, Education & Technical Support Services
• Product & Offers – How to Transact Partners
• Solutions & Upsell Opportunities • Structure & Strategy
• Resources • Requirements, Benefits & Getting Started

Module 3: Program Transformation Module 7: How to Succeed with VVF

Advantage Partner Program • Opportunity for Partners

• Structure, Strategy & Tiering • How to Position vSphere Foundation – Challenges,
• Resell Benefits & Requirements (investment stack) Value, Add-Ons & Use Cases
• Discount Policies – Incumbency • Driving Customer Conversations
• MDF & Funded Heads
• Program Badges, Logo Use & Certificates
Module 8: Resources & Support
• Portal Access & Navigation
Module 4: Partner Certifications & Enablement • Available Tools & Forms
• Deep Dive Resources • Support & Support Tips
• Competencies & Certifications Migration Plan & Portfolio • Taxonomy
• Knights Program • Resources

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Module 1
Introduction
• About Broadcom & VMware
• Transformation Story: Business, Solution & Partner Program

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Broadcom at a Glance
Net revenue of
$33.2B

One of the industry’s

broadest IP portfolios with
>17,000 patents

$4.9B
investment in R&D

26 Category-Leading Semiconductor and Infrastructure Software Divisions

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All Rights Reserved. The term “Broadcom” refers to Broadcom Inc. and/or its subsidiaries.
Key Company Values

1 Differentiate with great

technology

2 Reduce
complexity

3 Predictable revenue & outcomes

4 Promote stability & consistency

5 Focus on
profitability

6 Prioritize customer base & renewal

performance

Broadcom Proprietary and Confidential. Copyright © 2024 Broadcom.

All Rights Reserved. The term “Broadcom” refers to Broadcom Inc. and/or its subsidiaries.
 Program Transformation
Advantage
Partner Connect
Evolved • Simplified product
portfolio & program

Partner Connect • Unified partner • Access to streamlined

experience across Tools & Training
• Single agreement, 3
routes with ability to Requirements
distinct partner
VPN participate across
experiences many business • Predictive up-front
• 5 distinct partner models incentives
• Continued emphasis on
programs resell partners with
partial focus on Cloud PHASE 4
• Resell-based
transaction focus and Services 2024+
PHASE 3
PHASE 2 2022+
2020-2021
PHASE 1
VMWARE 2020
PARTNER
PROGRAM

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How Partners Benefit from Transformation

Grow Revenue
Transform VMware’s significant renewal install base
to higher-value, subscription-based offers for
current and new deployments

Increase Share of Wallet

By promoting an attractive portfolio of add-on
products like vSAN and VMware Cloud Disaster
Recovery

Enhance Profitability
With higher upfront margins and more
opportunities to promote your value-added
services for new offers, and add-ons

Broadcom Proprietary and Confidential. Copyright © 2024 Broadcom.

All Rights Reserved. The term “Broadcom” refers to Broadcom Inc. and/or its subsidiaries.
Partner Support

Broadcom Partner Help Desk Broadcom Partner Portal & OKTA

[email protected] Registration Guide
1 866-374-0946 https://partnerportal.Broadcom.com/

OKTA User Registration Guide

Broadcom Customer Care

North America - 1-800-225-5224 and choose the
Customer Care option NFR & MAL Resources
Outside of NA - NFR & MAL FAQ
https://support.broadcom.com/contact-
support.html MAL Request Form

Online Support and Chat - support.broadcom.com

(chat button on bottom right corner)

Deal Registration Resources

Renewals Support
Deal Registration FAQ
Email questions to:
Deal Registration User Guide
AMER – [email protected]
EMEA – [email protected] Deal Registration Video Tutorial

APAC – [email protected] Deal Registration Terms & Conditions

For additional assistance contact the Renewals Team
at 1-800-270-8166 Strategic Account Engagement Request Form

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All Rights Reserved. The term “Broadcom” refers to Broadcom Inc. and/or its subsidiaries.
All Advantage Partner
Program Training Modules
for VMware Resell Partners
can be found here.

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 Thank You

Broadcom Proprietary and Confidential. Copyright © 2024 Broadcom.

All Rights Reserved. The term “Broadcom” refers to Broadcom Inc. and/or its subsidiaries.