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My pitch for Tinder

Made this presentation with new ideas for Tinder.

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vaiishnavi90
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62 views7 pages

My pitch for Tinder

Made this presentation with new ideas for Tinder.

Uploaded by

vaiishnavi90
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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I

Pride Week
Tinder India has always managed to immerse the young crowd with its Music
relatable content. The best thing about the social feed is the positivity Collab
and love no matter what the sexual orientation, race or colour! Below

Love
are the three recent campaigns that are close to my heart…

Let’s Talk Consent This Halloween, unghost!


I The Instagram feed can be a bit organized in my opinion. There are many
one-of posts that could make great UGC if done with a campaign
structure in mind with engaging contests and giveaways.

Would Love If …

For example:

How video editors flirt…


Hey girl I'd like to see 24 frames of you per
second.

How programmers flirt…


Boy, you are hotter than the bottom of my
laptop.

CONTEST: Share pick up lines according to


your jobs. Lucky winner gets Tinder
Premium for a week!
I
I understand that the prime Target Group in India would be 18-25 year olds. Perhaps that is why the
generally vibe is to keep it cheeky & a lot cheesy. My opinions differ slightly in this area. Tinder is
greater than just a dating app. It has the power to evoke people to wear their hearts on their sleeves.

Would Love If …

Here is a campaign I would love to see the brand pursue:

🤍 CSR campaign: During Covid, we saw reports of domestic abuse against partners, high

X
divorce/depression rates. Tinder being the app that promotes love is the ideal brand to be speaking for
love.

The Idea: Tinder partners with www.giveindia.org and runs a social awareness campaign.

Complete with a Landing Page, instead of donating money & resources, one could donate hearts (emoji)…
Tinder India will donate ₹100 per heart donated by the users. This can be a massive campaign with social
posts, influencers & counsellors generating participation and in spreading some love when the world
needs it the most.
#LoveBeyondBorders

Product/Content IP
The Face to Face Video Chat feature gave me an idea that will tie together a social
campaign + Unique content IP + Conversion.

Idea: Speed Dating, but in the 21st Century!

Why? Remember the old days when we met our lovers/partners everywhere else, but on our phones… Shocking!
India is still a shy country when it comes to love, relationships or even ‘dates’. Let’s add a twist to online dating
with a Monthly ‘Speed Dates’ feature.

How?
#LoveBeyondBorders is a monthly activity of, let’s say, 24 hours… Where users will see profiles on their feed from

X
all over Asia. Using the video call feature users can talk to others thousands of kilometers away. Love does not see
distance, colour, or ethnicity. Love can be found in the streets of Paharganj, in Juhu Chaupati, in a hot bath in
Okinawa or even in the pristine beaches of Colombo. More than just love, Tinder helps users actually learn more
about other cultures, see beautiful places right at home and the best case scenario - Find their kin all around the
region, which they would have never otherwise... A campaign that is unique, would attract millions and generate
conversations about the brand.

HIT NEXT TO SEE COOL PRODUCT INNOVATIONS FOR THIS IDEA >
Since this is a long-standing campaign, suggesting few product-level additions to spice up the UX.

Product/Content IP
2.
1.

SOURCE: GROWW APP


#LoveBeyondBorders will
have to be highly
moderated, naturally. To
keep a safety-first approach
and to put users at ease
about this concept, we
introduce Video Calls, but
with a timer, let's say
2-minutes, after which the #LoveBeyondBorders will feature an *Insights

X
call will end and the users page, where users can see cute data points that
pick and choose who to stay are feel-good and tells them about their dating
connected to not, or preferences according to few data points like:
whether to move to the next ● No. times you pull-nighter romance
person participating in the ● No. chats you shared your phone no. with
‘Speed Dating’ ● Nationalities you’ve talked to the most
● New cultures unlocked
etc…
Brands JUST KIDDING! YOU MUST BE BORED OF HEARING THIS.
I Love… *Although they are pretty awesome.

INDIA

Fevicol has been in the market since Spotify, as a music streaming platform, has
early 60s! To imagine the leaps and infinite opportunities for marketing. I love
bounds of changes they had to make is following their work for their expertise in
extraordinary. I love Fevicol’s integrated marketing and tying up offline &
brand/social strategy as they get with online in a seamless way. They almost always
the times and are consistent at pick up trends and add their own twist to it. For
delivering relatable content. From their example, check out the series of regional ads
movie collaborations to social that i would marry if it were a guy:
commentaries, everything revolves https://www.instagram.com/p/CbkL_QAL3l4/
around the essence of India.
The
END…
OR IS IT?

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