The Elevate School

Health Supplement Hustle

5-Step Formula to Earn Lakhs

Day : 71/100 Business Idea

Introduction to the Health Supplement
Drop Shipping Business

Why Health Supplements Are a

Profitable Niche
Health supplements are one of the
fastest-growing product categories,
especially in the wellness and fitness
sectors.

People are becoming more health-conscious

and actively seeking out natural products
like moringa powder, protein shakes, and
herbal teas.

This growing demand presents a lucrative

opportunity for entrepreneurs who want to
enter the market through drop shipping.
Understanding the Drop Shipping Model
Drop shipping allows you to sell products
without holding inventory. Instead, your
supplier fulfills the orders directly to the
customer.
The key benefit is that you don’t need to
worry about stocking products or handling
logistics.

With platforms like IndiaMART for

sourcing products and Shiprocket for
delivery, you can run a streamlined
business with low overhead costs while
focusing on marketing and scaling your
store.
● Example Product: Moringa powder
is available for ₹100-₹150 per kilo
on IndiaMART but sells for ₹2,000
per kilo on Amazon.
 Link: IndiaMART

Chapter 1:Finding Trending Products on

IndiaMART
Identifying Profitable Health
Supplement Products
The health supplement industry is
booming, with more and more people
turning to natural products to improve their
health and wellness.

In this chapter, we’ll explore how to find

profitable products like moringa powder,
protein supplements, and herbal teas using
IndiaMART and other online platforms.

This chapter will show you how to identify

products that have high demand and low
competition, giving you the edge in this
lucrative market.
Step 1: Research Health Supplement
Trends

Start by researching which health

supplements are currently in demand.
The easiest way to do this is by using tools
like Google Trends and Amazon Best
Sellers. Here’s how to get started:

● Google Trends: Type in keywords

like “moringa powder,” “protein
supplements,” or “herbal teas” and
look for upward trends over the last
12 months. This will show you if the
product is gaining popularity.
 ● Amazon Best Sellers: Go to
Amazon’s best-seller section in
health and personal care. Look for
products that are consistently
ranking in the top 100 for your
chosen category. Check the reviews
to understand what people like and
dislike about the product.
Step 2: Source Health Supplements on
IndiaMART
Once you’ve identified a profitable product,
you need to find reliable suppliers.

IndiaMART is a great platform to source

health supplements at competitive prices.
For example, you can purchase moringa
powder for ₹100-₹150 per kilo on
IndiaMART, while it’s being sold for ₹2,000
per kilo on Amazon.
Follow these steps to find your suppliers:
1. Visit IndiaMART: Use this affiliate
link IndiaMART to visit the
platform.
2. Search for Your Product: Type in
the product name (e.g., “moringa
powder”) and browse through the
list of suppliers.
3. Compare Prices: Contact several
suppliers and compare prices. Ask
about bulk purchase discounts and
delivery options.
4. Order Samples: Before
committing to a large order, request
product samples to verify the quality.

Step 3: Price Comparison with Amazon

To maximize your profits, you need to
understand how to price your products
competitively. Once you’ve sourced a
product from IndiaMART, compare its
price with what’s being offered on Amazon
or other eCommerce platforms like
Flipkart.
If a product costs ₹80 on IndiaMART and is
being sold for ₹600 on Amazon, you know
you have a high-margin product.

Example: Moringa Powder

● Sourced Price (IndiaMART):
₹150/kg
● Selling Price (Amazon): ₹2,000/kg
● Potential Profit: ₹1,850 per kg

IndiaMART is one of India’s largest

marketplaces for finding suppliers.
Whether you're looking for herbal
supplements like moringa powder,
ashwagandha, or protein powders,
IndiaMART offers access to thousands of
suppliers.
How to Evaluate Suppliers

To ensure you’re working with reliable

suppliers, you need to:
● Check supplier ratings.
● Look at verified reviews.
● Contact suppliers directly to get a
feel for their professionalism.
Example: You can source moringa powder
at ₹100 per kilo on IndiaMART and sell it
for ₹2,000 per kilo on Amazon. That’s a
huge profit margin!
Chapter 2: Leveraging Instagram for
Viral Marketing

Content is the backbone of your online

business. Creating engaging, high-quality
content on platforms like Instagram,
Facebook, and YouTube can make or break
your health supplement brand.
In this chapter, we’ll focus on how to
leverage Instagram and create content
using tools like MidJourney, Eleven Labs ,
and Canva.
Step 1: Find Content Inspiration from
Influencers

Influencers like @healthhub.bz have built

massive followings by consistently posting
content about health and wellness products.
You don’t have to reinvent the wheel.
Instead, use their content for inspiration.
Study their most popular posts, focusing on
what resonates with their audience.
Pro Tip: Search for posts with millions of
views to find content that is likely to go
viral.
Step 2: Create Your Own Viral Content
With tools like MidJourney, Eleven Labs ,
and Canva, creating high-quality content
has never been easier. Here’s a quick
breakdown:

1. MidJourney (for AI-generated

content): Use MidJourney to create
stunning visuals for your health
supplements. Start by generating
 images of your product in different
settings (e.g., a gym, kitchen, or spa).
Add captions that resonate with your
audience, such as “Boost your energy
levels with our premium moringa
powder.”
● Link: MidJourney

2. Eleven Labs (for voiceovers): Use

Eleven Labs to generate voiceovers
for your Instagram Reels or YouTube
videos. Create engaging scripts that
 highlight the benefits of your
products, such as “Our herbal teas
are packed with antioxidants to
boost your immunity.”
● Link: Eleven Labs

3. Canva (for designs): Use Canva to

create stunning Instagram posts and
Stories. Add health tips, product
benefits, and special offers to your
designs.
● Link: Canva
Chapter 4: Facebook Ad Campaign Setup
– A Step-by-Step Guide

Facebook ads are crucial for driving traffic

and sales to your Shopify store.
Setting Up Your Campaign
Start by logging into Facebook Ads
Manager.
Your first step is to select the objective of
your campaign—whether you want to drive
traffic, conversions, or brand awareness.
● Choose Traffic or Conversion
Campaigns: For health supplements,
you may want to focus on conversion
campaigns, which encourage people
to make purchases.

Targeting the Right Audience

Your ad targeting should focus on the age
group of 18-40. These are typically people
interested in health, fitness, and wellness.
● Behavior: Target those who
purchase mid-high value goods for
better conversion rates.

Facebook Ads Video Course:

Watch the Facebook Ads Targeting
Tutorial here
Facebook Ad Campaign Setup – A
Step-by-Step Guide
Facebook ads are an incredibly powerful
tool for growing your health supplement
business. This chapter will guide you
through setting up a highly targeted and
profitable Facebook ad campaign that
focuses on the right audience.
Step 1: Access Facebook Ads Manager
First, log into your Facebook Ads Manager
account. This is the central hub where you
will create, manage, and track the
performance of your ads.
 1. Go to Ads Manager: If you don’t
have an account, sign up using your
Facebook credentials.
2. Create a New Campaign: Once
inside, click on “Create Campaign” to
start building your first ad.
Step 2: Set Your Campaign Objective
For health supplement products, your
campaign objective should be Conversions
(to drive sales) or Traffic (to bring people
to your site).
1. Conversion Campaign: Select this
if you want people to make
purchases directly from your
website. Facebook will optimize your
ad to show it to people who are more
likely to buy.
2. Traffic Campaign: Select this if
you want to drive visitors to your
Shopify store, where they can
browse your products.
Step 3: Define Your Audience
Your target audience is the most crucial
part of your Facebook ad campaign. For
health supplements, you'll want to focus on
users who are health-conscious and have
shown interest in wellness products.
1. Age Range: 18-40 years (this age
group is more likely to purchase
health products).
2. Gender: Both men and women.
3. Location: India (you can narrow it
down to specific cities if you have
regional insights).
4. Interests: Target users with
interests in health supplements,
fitness, wellness, organic foods, or
weight loss.
5. Behavior: Target users who
purchase mid-high value goods,
which increases the likelihood that
they will buy premium health
products.
Example Audience Targeting:
 ● Age: 25-40
● Interests: Herbal supplements,
Fitness, Weight loss, Organic food,
Vegan lifestyle
● Behaviors: Frequent online
shoppers, Interested in health
products
Step 4: Set Your Budget
Start with a modest daily budget (₹1,000 –
₹2,000) and scale based on performance.
Track the results of your campaign daily to
determine what is working.
● Set a Daily Budget: Start small and
increase as your campaign performs
better.
● Set a Lifetime Budget: You can also
choose a lifetime budget for the
entire campaign duration.
Step 5: Design Your Ad Creative
Ad creative is the visual or video content
that will attract your audience’s attention.
The key to a good ad creative is to ensure it
is eye-catching and communicates your
product’s benefits clearly.
● Image Ad: Use a high-quality image
of your product, such as a vibrant
shot of moringa powder or protein
supplements.
● Video Ad: Create engaging videos
using CapCut or Runway ML .
Include customer testimonials,
product benefits, and a strong
call-to-action (CTA).
Ad Copy Example:
“Boost your health with our 100% organic
moringa powder! Packed with nutrients, it’s
perfect for your daily wellness routine.
Order now and get a 20% discount!”
Step 6: Launch Your Campaign
Once your ad is ready, click Publish.
Facebook will review the ad, and once
approved, it will start showing to your
target audience.
 ● Monitor Your Campaign: Check the
performance of your ad daily using
Facebook Ads Manager.
● Optimize as Needed: Adjust
targeting, budget, and creative if you
see that certain aspects of your
campaign are underperforming.

Step 7: Retargeting Ads

Use Facebook’s retargeting feature to

reach users who have already interacted
with your Instagram or Facebook posts but
didn’t make a purchase.
Retargeting allows you to bring back
potential buyers who showed initial
interest.
● Set Up Retargeting: Create a custom
audience of users who visited your
website but didn’t purchase.
● Create a Special Offer: For
retargeting ads, offer a discount or
limited-time deal to encourage the
final sale.

Pro Tip: Use Shiprocket to automate

shipping once a sale is made through your
Shopify store.
Chapter 5: Automating Instagram with
ManyChat

Automation is the key to scaling your health

supplement business. In this chapter, we’ll
explore how to use ManyChat to automate
Instagram sales and Shopify for your
eCommerce store.
ManyChat is an automation tool that helps
you respond to comments, send direct
messages, and create sales funnels. By
automating your Instagram DMs, you can
send your product links directly to anyone
who comments on your posts.
● Step-by-Step Process: Set up a
trigger that sends a message
whenever someone comments on
 your Instagram post. Use this to
share your Shopify store link where
they can buy health supplements
directly.
Link: ManyChat
Set Up ManyChat for Instagram
Automation

ManyChat allows you to automate

conversations with your Instagram
followers. You can set up triggers so that
whenever someone comments on your post,
they automatically receive a message with
your product link.
Follow these steps to set up automation:
1. Sign up for ManyChat.
2. Connect your Instagram account
to ManyChat.
3. Create a new flow and set a
keyword trigger (e.g., when someone
comments “Buy” or “Moringa”).

4. Link the flow to your Shopify

store, where users can make a
purchase directly.
Chapter 6: Case Study – Growing a Health
Supplement Business to ₹5 Lakhs a
Month

In this chapter, we will showcase case

studies of entrepreneurs who have
successfully scaled their health supplement
businesses and earned lakhs per month
using strategies like those discussed in this
eBook.

Case Study 1: From ₹50,000 Investment

to ₹5 Lakhs in Monthly Revenue
A small health supplement startup that
began by selling moringa powder through
Instagram and Facebook ads managed to
scale its business by adding more products
like protein powders and herbal teas.
Through effective marketing strategies and
a focus on quality, the business grew to ₹5
lakhs in monthly revenue within six
months.
Case Study 2: Viral Instagram Strategy
Leads to ₹3 Lakhs in Sales

By following the viral video creation

strategy outlined in this book, another
entrepreneur saw immediate results on
Instagram. After creating engaging videos
using MidJourney and Eleven Labs , they
partnered with influencers and boosted
their sales by ₹3 lakhs in just 30 days.
Chapter 7: Bonus Tips for Scaling Your
Business

Once you have established a steady flow of

sales through Instagram and Facebook ads,
it’s time to scale your business.

In this chapter, we will cover how to grow

your product line, expand into new
markets, and improve your logistics to
handle more orders.
Step 1: Expand Your Product Line

Don’t stop with just one product like

moringa powder. To grow your business,
consider adding other health supplement
products that complement your brand.
Some popular options include:
● Protein Powders: Whey, pea, or soy
protein are popular among fitness
enthusiasts.
● Herbal Teas: Chamomile, green tea,
or matcha are in high demand.
 ● Superfoods: Spirulina, maca
powder, or ashwagandha are
trending supplements.
Step 2: Partner with Influencers

Use Instagram influencers to promote your

new products. Offer them a commission for
every sale they help generate or send them
free products in exchange for promotional
posts.
Step 3: Improve Your Shipping and RTO
Reduction
Handling logistics efficiently is crucial when
scaling your business.

Use Shiprocket for shipping and delivery,

and GoKwik (for reducing RTO rates).
 ● GoKwik helps validate customer
addresses and minimizes
cash-on-delivery issues. Here’s how:
● Address Verification: Ensures
the address is valid before
shipping.
● Cash-on-Delivery Validation:
Prevents fake COD orders.
● RTO Dashboard: Monitors
return-to-origin rates and
provides actionable insights.
Step-by-Step GoKwik Setup:
1. Sign Up for GoKwik.
2. Integrate GoKwik with your
Shopify store.
 3. Enable Address Verification and
COD validation.
4. Track RTO Rates via the GoKwik
dashboard.
5. Create a Subscription Model:
Offer customers the option to
subscribe to monthly deliveries of
their favorite supplements. This
guarantees recurring revenue.
6. Expand Your Product Line: Don’t
just sell one product—add
complementary products like herbal
teas, protein powders, and detox
blends.
7. Retargeting with Facebook Ads:
Retarget users who have already engaged
with your Instagram or Facebook pages but
haven’t purchased yet.
Chapter 8: Conclusion – Start Your
Health Supplement Business Today

With the right tools, strategies, and

marketing techniques, you can build a
highly profitable health supplement
business. From sourcing products on
IndiaMART to automating your Instagram
sales funnel, every step of this guide is
designed to help you succeed.
Sign up for the essential tools:
● Glitching AI
● Shiprocket

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Thank You For Reading
Happy Growing!