Yetagaige ah Abrobagic: Pesitoo Zo the nro 4 Crteanal Corpomts emitvonmant. Tr alto Evolves ro oralysis 9 tkakahetderls damard and expectation. She alternpe ty anwes, these thrar baste quoituins 2. D How efjeckive fs the firm's GO wutognise, A Abalagic peditten Jin the Internal and enteanal Gsporat: envix). 2 Wit dhak Atratigy be pet date to ~ pete, whak wit be the cffedlivence 9 folectad alkoanakive Atraligios in ube? The basic puxpese S Abrottog Odbornatives or the Organieabioo fo gain Competitive advantage by deimutattity ard Gentry Superir Valuo de BR Skakehotdors trite fownutlatity tna Shretogy o a musk howe duphiciont knowledge© » eR ren Michal asd tad neoals? How Can thetr peods be pulled 2 hihich Cobeqotes @ customen anc Mosk profftable? 2) Competancios — what St Opole ana J expertixe ? Whok anc oneg Capabilities? bwhot Uabidher goog ore. have ? what o20 the ANencucs 4 rrakirg Be lerspe ni =a ec what dt Ho axis Competitiinny From where the thst Can arise? which arket Segmont Ga pelos, Pre gare and whee bela, Platod 2 Frocesg Or Sreate gic Bs the Company Anarye ¢, Skalagi c anoles Involves the Jpllicwo.ing Sepa. Podustry Analysts v Busines atiakagy Aralyate v cbrateg YY evaluation and Be Commendation,® Trduatry Analyais!- 1) Debire tre business, four eloroen& which axe Congdorcad) os a basis te Udestiing and evaluating the Endusby. They axe D> product D> martet “> Cormpelan cing =a Compctiter D Desetbe the Tndushy Sbrucbine The “Sve eK 9 Cornpetivon’/ wit deseibe tho Sbdaby @rckune aed le business Segenont 1h Gee te ocr 2M Foste —> comnpebtor Bn forts Tnobustry Lupetions IN Gireito. =S arcine sn Or fore > cubettuatin @ produak Sesto, ) Daostity key Success Factory. : This done 4» Tdentiy Manvel ee and Yequbementh . Cactere ipa ) Necessi her 2. ate 5) tom petitive factor ie eocktintd © Srey Stanlawds eel ee sohata fo te 4ptiowedl “® D the essential sescuntas thal Oxe oy | sb Grnpele Sp Shaahy © Technical advantornont Av Greate a Competitive Position Slep 2) Businece Shrattog y Analyste: 1 Tdentity the stratoydc gook Soe Deke Business Strategy Se Dbastiby vote Capai leben 2 SY Tntearal ¢ i eter 2 gly 4 trecteg| , Step 5: Shateay Evaluatin 4 Re cornmencafin é fC Pexherrnan Co Inte the evaluation BR ole ne BN Gn l j Fe Gn Posue btoront feos te ° dmPpsiove Th Abotagic pesleimang Benefits :- 1. Sastato okt lity ?~ Found ‘9 3. whele O ocbisn Approach. A Sourd @oal 5. Erbernot doe 1g : J Cleas expertatinn a Efrectivenng FAdi Ceghy ”© Focusing On Alternatives: The devtatiin bekoeon the Standasd Perfrmane and te Qcbial Porfrmane ch Shudred by slrateg? se, Callecl the gap analyds Th aviation Or gap between the shoo becomes the bouts fea Vaso us Stralagic alkeanabive: Hat the Organigatise Gn canider Evaluatibp Or Strategic Alternatives. | Srakefst analyser these On baste % thea meaty ant demos . Tig Q S$8e Smont boxed 8m Sexernt Se hootion actors Corporate Pasentig y Onalyde, Cematdertng Selection Fattore, ) Objective fp. choca =: They O82 Kecult araly 8s, Snformattiion, svikat a) Emirnmental factor ¢ & alo Metheds tire GE busicess Soses0, Ret Polis % detailoc tock and eBheal techn > Instability J envk > = Thput Sepply trom eave To }luential Stato hel D Organtaatiboal Pustwe tee > Mission a Bbakegic Tertant 3 Buginege Lehre #7 Stremngth 2 Weaknegs@ Subjective Factors- Subfoakve fretere axe. Jucdgerantal and oleseripbve. Sore % there frets one a) the Srakmies which have bean emplyyed eoxtin » Pergonal Veews Of the detain Makons > Maroseront's Percptibe Oy wow BD) skauehoidens Lohluante . A) Maring the. ababertc Chota Creating anol Maintaining oe Sruchoced and Lequoritial pswceee Sp the Leloctlon And Eoplamentuion ¢ the apmromatt chotog y fs tha rath Objective % Abrateoic Chote Talia Cereeia for Stretsgic Cthotce;. 1, Socketal, polttical, Reguiatiny and CR ten hip ConSdoratison ?- Corporitve lsrdttons ‘ar Over alt Trduaty Athackivenest 3. Company's Market Oppostunthe: und Extsnal throat A. Company Ressuste Alvength@y Oompa ard Competftive CapabliRes 2 pexaorel Amt iont, pusness philacophiog ard ethical beliods q Marages«. 6. Trptuene Of shasad Volues 4 Corpony culture On ShotayGae Awvarysis j a ee od STRATEGIC Ctoice APPROACH. Te ageists tho Orgartsattiso Sn Compacting potankT at perforant: uth the actuat Perhormante. Elements OF Gre Anmtysice I Usage gap - Gap blw actual caukumer Usage g Pawdluck and total waskot potonbical. Gap includes the PDtlowing data D Mastot potential DF dieting Use Usage Gap = Maatket potential ~ ExtetsRy Usage 2. Produck Gap } Bogert OF positioning gap 1 TE Sceurs when a irre ‘remains erctuded from a pont Q the market duo the Q@ product 07 Qomvita whidr Se net dt ter sthe poaakek 3. Coropetifive Gap. - The gap between postet charo Sp Same market Cearmenk % Companies ord having Sirolos croowacting Channel Pallargs 2 Knowr as Compelitive gee® Gap Anatyais Process, Step 4 - Deseo be the Obfechves and Foals which ore te be atktoved by the businege &top Select tre bale perlermante metsics, Quality and quantity oteia Step Desert be the e@fating busine og Processes OF the fim Dehining The expechood tube Perpormante Post tion Pebising the expected podfien Of future Peterman, the hater ct monsurce the Cheyont Perderrraunto 9 tires, Pdertly » ™ FP bekooon Peateimante Jevel ard expected ire PertPimanis Josel Te aimg okt baidgiig att tho dakined gaps asd achieving the dadwed po der Potent, cnethads, Systero® Yechnrl the pont 4 ch ERO chen dps aired Pesta nts tine pPositton6. 0 % Aralyas 6, Ftnancial Analysts 7 Balanced eee Card & Setockion 4, Matte , Swot Awacrysis:- Be Swot A the acronym ter Strength, Weatanees, opeetunity ond Hoenn Oubtiner the Civeunt position Q the cxgasticntiion Tr bas 2 Steps D pdentqytng the ntesnal ard ex docks q the Orjantsotice 2) Pormutating Sbrabegios tn exploit tha Opportunities and do Be ae ee the help % nberral Strong 3 ee Taternal Factors: Strength :- tree aco the toctors thet fel ba lepertiive dalvantage fe ike© Etop Stuy. Rronmental tywook ound Oppesiunttres | CeTop) B a techntgua Used tp Srichee Hhe fesuoe 9 environment. Thi techniquo Pe ONeh ky WF. Guecen, Etop -fattlitates an tn dopth aralyie FJ Environmental fackora tak allows the Organisaln to Edertify the potential Qprosduntties 2 trooat, A> Oprsstunty Con be dotinadl a a tovewwable Gerctiao that provides prospouts fos a busines, fo grow, expand A make profi, as P— faveuoble Impact iF Unfaveurable direpack > Neukal Sopace To Paepare ETOP q an Organtcaly the Stralagist s peod +e classtty tha environmental foster? Sn Aperitied Colegries , after which the Sropacte 4 those Lactose Can be arabes, FINS Cokogovcativn Saeeil Simplifiier the Dreralt analytic Procesten aac. Comparative Coat Awarygig, Tt Can be ashined as the Capacty 9% O Pasty > manupachre a Spoutie pacduck or Cowie ak an Oppos tunity Cost which 2 lowes fran the that He Coute: Cap Monutathes Wh quolity Prodat OF terver Cost a they hove the benoit q sfoveurakle Climatic Conditions Orerating Awatyic:- Te Ss done des andesstanding aul Aeyotoring Operdtivnal poncex. An oganisation Gr oyaluct. Th Strength, Weakness ourcl Opesrtunity by aagsesstng He cwvont perferrnante DQ OPenattisnl Port a; Snvestrrontg corm posing TL uth poo detamind peahesmants geale arcl pooametone Conchucting Operating Analyte D&hedute Eskabiitherant - Timeline & rescue ea ge 9 Operatibnat analycis @n be Ouihed 2 Beni 2D) Indorattor Colle ction - probable mmpaqeilia Sbotegier ehoutd le best Tdorteht ed 2 then tpurowed Mrxpughout the procey 3) Gor arotbysis :ha) FScan ciof Analysia:- ® The objective % fhmanuat anal 2 Me 4francial 4%) Ratio Analysis D Economie Value Eva = Nopat (Capital x cost ¢ 4 4 ese J Capital) S) Aechiviby Bued cost ac ) Accounting 1% Rfandal customer pacepetti ve * Businese proceee psa pective. * heoantng 2 growth Prepoctive Coitenta Deashftow D Rea Ov equity DRetun on ascode ) Valuation 4 Okitity te determine needs q custome 12) EFrectiveno.s A custome, Sexvile proaties 2% Proportion G epeat bustnese > Guobity 4 “Tinteenal Business Communication wit Cushemes ProCose ) assed ubltgatisn improvement 2D pdvantemont 2% erployeo Sel Conk dente D Vortabine 2p fen Over notte dessnirg and GeowsthPr Parenting analyig D peg product postdhlio matic D Ge 9 co nodel. Corporat: Posenting arolysie: Tr evotuotie tre bufoess Unfks Op We basis g fhdusy attractiveness and lon ae Shdividual busine: Fp teum 9 ther 4oandaf Conhfbutise: Reterediing tt Carmpbott, Gold ard Merantor a diversthj ed Comperratios must WRivlic two fseuoe D what arc tho business as that @ divert} oct ently Aloutd gob ants why » % What Zi the erganteatin Sowekune Prelodunc or Management Con topes that Shows ¥@- Heast lard Buatnesr- Panont has a Veny geen under ehandirg about C&P & business Usb and Can tur utilise Zh expertise be make Bepnvemont as o porbewar Cav, Edge OF Heaxtland Bosinese- Bastiat tit bleo tho Postenti®y Chonactetiic £ bustresces Botlast businece _ Mutual fit bho with the Posent apm fcuk hao see. chantos a Sreprovernent Ep which Posenk shivers Invest Alin Fetter Businesg-Thoo & a Vex Improvernont by the pasent Can t Tittle Scape g sper be caue q NE Chancho Re Les to ekes 4 boginese Oneh Bios trap - business - Thee S o qoed ke bebnenn posontiog Gotunthion business Unit. but ney See bls and tho fer be cawe the Pposont tive clo ppt Onclexstand tho enffttal AUccess staobes Q the shalogi business UnabBcq model. & Beq tralaiz, Bs a medal usocl for @rabysing tho porbfolfo 4 Companies developed abusing the eoaty iaies by Brite Henderson 4 Boston Gondulting Group. Busines Unik Sa divided tat A Calegotes bared Oy growth and rroxtict hare tt Cornpaiol f radear Serle. Thewdpre IE ik called * growl. shase roalix” Tt Secs © establish a wafotionthlp blo preclucti a business usthe that aso. Ifahly paotiiak Ceash goresstirg ) and highly Unprofitable (Cass eatons)| — -@ ditheronle blo 804-2 Ge q com matix > Ge model Conida frdiuty athackiveress Ord (ompctitive patton, BOG Conider maskel Growth | ard roanket shore > Ge onolye: Voriabla at taco tovels j fe) High, madtiuro and (ow Whexe ar Bee cobs | 2 levels Ue) High 2 towise: PReTAL FBjasuryrer = pe yoo aad aL, ennnatooo sum V0 <} PaPyar Abayovyr a} “ON MAB < poo ” sesauapand ~ IT YO! eee a 7 ONOK [PPS poxoay r ee es ye pre rT soposedo—-S> L2POD PIT OAIR coy Coq4 ae YaPOQre DUQZQ aN + rg —o Geer Fr™uambe> = numbes mare mers” a poet jaeen FOUN P aepImn bt punas0 03M] ated | abraeon . is hs pi ++ ro er” pee Pees, oor fa gos aa dees x Apaiy sis yaLsViN Gig) koatwaig tTNvah @ CD beSLVaLS aLavodacD ~4r ~ e- Corporate atralegy:- TE pewfder tho general plan by the Compary Prtends th achieve ih Longton goa OR Stesce Gieowry SreATEgy Basic approach dn the Avalslely Stattagy ds 6 tafntais present Course? gteady 9,” 9 een STaauity Qe ATE Gy), Te an - betve Stoblily Greakogy Companter wit lon tontrate thot Hwscurcor Where tho Company presently Bate, Con Taptdly develos a Moana tut Competitive advantage . prin Change Be castes arco doeictso by the Manogoment th Continue wh busine. ¢e Qporction 2 ard pexjeum adhbg nao, Pookie atrakegy | hanvesting Sb.atogy | Profit Oriented Stoll tbrotagy.- te ttd extintigg Dt ds adwoptad when gereating Cash fav as 4 prime Corton Ao ening dunable ality q the Ogos Sorkin ule Pastel proced with Camtion [proathing GRU, The organisation wilt pogue. Paue. Sf, Tk hos ful growth past hilosy.Geowtt! | Expanaon Step te ayi- & Growth Sbategy empandi tho Companys activites Concentralisn | Intenive thakagy:. Te ats cho thereat tho mmoanol Shoe ¢ the Company by Jounching naw produek Ord Lost and by Socroatg the number q BOS the tom pony ai renee Tyre! OF Concentrathinn Packet P bali 2. Moriot daveloomont S pacduct developmant, Diver Seoction Strakogiés s. The Company enbont tits senoy) Side 4 businese por the Ont Pe ae Tyree OF diverctfarhin: 2 Retated | concentric diverthication- Te ¢ . inte A Mew aoa which fo "eS Sioexey uti the Existing Kine OF businee 9. Unvetated |cenglemeratve diverstftcating The Company Ventures ints fio OnepA Which ore bovaty AdHooonk Prom th Crttding tro % business and requio 4 detatly |® Aisderont Sot 9 Copobttite ancl Competancio, , Advantage. I: Lienttihg Rak Ma Kini etng sektinn S, Stabilishig Fhbuonte Disadvantage, . even Cnbendion Be sige * Look { Expeatise 3 Cost BS Posie Tnnovatin Thtegracbion Strategies a D Ln obo: ; t denebe, the efferis by Company bo Move Up Os dow th Value chain ant tng to tho Poerent ackivfhas Vestical tn! Eeorrectiin When ty 4 the ong anigaligys ixm A0quEeS Another dim Which 2 parodlerding a goed “er Sones which ahs Gm crack Conthuotiin or porteding te Achu\hog % Ym; thon GE porte an ack 3 Veutieal Doteqrattisn Vertical 4pnvasd | downsteam expansion - Lmasiing i own databuctin > Veskeal backword — Matting ah Bian epply Hen zontal \rhagentinPy Stayieg in Came Foduuhy , ik és AlAs bo ulli€e 1h sesounces In bast Poacible manny.Global Traninatlonal igh inlagration | High Bega low Integration Low wesponsivenes| High m03,pond Nenad fee ee ow Hab pressure dor nlatonal Rasponsivenons Global > View the world ar a Engle mance Tigitiy Controls global Opercttiisn From head quofers te presove focus to Skurcarditilo, “Traninational-Posdbls Value chalo enables tetal Yesponiveng Cornplo% Grevdivatioon mechanisms noble qebal Stegeation Trternaficral - b&es exciting Come Competent dy explore Oprostunthias 8p foricyn maxkete 5 Muse diomastic - foreign Subsidiaries Operate 3 Qutenomour uriti to Cauhomhe prod@® Frendly taka Over — Tanget Company Js vnilling li, Acquired by uiilling Company Hostile takedver - Requiring Canes : ft tote Over a tospet Company Against Ho Withes 4 the Aaaget Company's Moweagemg ‘Dott Ventanas - “ St 2 created when Hbeiloy eae. dedeperdant Cemponier Co-operatte Jo ewoatte an entrrely new entily which & totally Aitheront trom fre Parent — Gompanivs . Strakegic AtWant:- Tt Sa Kind @ pastnechip os @Uaksratine blw 2 tndopendent Organiedttione do Achieve a Coromon Sek 4 OkeckiVes Retrenchment ctrateay Tt B 4otlowed when an Ompariedlion ms at a Gotraction 4 ut activites Nrowug Substantial reduction ey eliminachiso 3 ope q Pre Or more 4 oh lauinese, fp leame g dro. Vespectve customer Pup, Customer dunctiiys ep QLeerna hive keehnologiot srendos ty Smrpmye fg Ovesath Peslenantecho Suscuxces, Operdhiso and Wea. hat Fs Ahyadtonirg the heere thom USED ey Oukside Divestment }pivestttune | cubback strategy: te di Te Spuclves the Sole 9a gis oF A Mafos Cecnporant 4 a firm, Liquidation os Brankmptey i Combioatinn Rbalogy , Combination Strategies Ona aimed ak dmprovirg [he Competitive positon aq Q@ lempany Jn the stoduuby This 12 the Gombin atin growth 5 Sealoility pnd sobcendhment dtratogy, PF ekabitly ip Some port 9 bustoen & growth So another PF Stabsliy Br Somme businex and wre Buenchment sfe Sore othe pont “7 Grrousth B> Loma busier and sulrenchmast Jn Ancthen P Skobittly, growth and retrenchment adn Vasiots busin ewer ‘Strategic ADVANTAGE Prorite Tt vrepserent Organiaattisn Weakneuer With respect ‘tp Lpoatc Obtcal Sie ee Tk reflects q Bet J Apetora thot ome nestossary Apri fiw ab ate ‘Competitive advantage. rc : an & Totercal Arca Competitive Strength or Weaknage | Nonteting + Product line 2S enitonsive + | Channet, q dibsbitin ago Shang , [dn nests epee Ne R&D portormest “| Opera linns : Extallent Sot 4 TAL? mates) Map Soventory ee Fadlties Ge old and dhe ee Post on i | Opt ; m Corporate 0 | P2fit have bean Conststint : buk ON2 age. ; beghty © Séules) Employes uR Tom Soe tostont Cabous rehab on firants Palane 9 : + | row. dab eal wats ge Ng werk capital prsin