Salesforce Certified AI associate certified Dumbs

1st July few new Questions

1 of 40. What is a key challenge of human-AI collaboration in decision-making?

A.O Leads to more informed and balanced decision-making

B. Creates a reliance on AI, potentially leading to less critical thinking and oversigh

C.O Reduces the need for human involvement in decision-making processes

2 of 40. Which best describes the difference between predictive AI and generative AI?

A.(O) Predictive AI uses machine learning to classify or predict outputs from its input data whereas
generative AI uses machine learning to generate new and original output for a given input.

B. Predictive AI uses machine learning to classify or predict outputs from its input data whereas
generative AI does not use machine learning to generate its output.

C.O Predictive AI and generative AI have the same capabilities but differ in the type of input they receive;
predictive AI receives raw data whereas generative AI receives natural language.

3 of 40., In the context of Salesforce's Trusted AI Principles, what does the principle of Responsibility
primarily focus on?

A.Outlining the technical specifications for AI integration

B.O Providing a framework for data model accuracy

C.O Ensuring ethical use of AI

4 of 40. A business analyst (BA) is preparing a new use case for AI. They run a report to check for null
values in the attributes they plan to use

Which data quality component is the BA verifying by checking for null values?

A.(O) Duplication

B. O Completeness

C.O Usage

5 of 40. A developer has a large amount of data, but it is scattered across different systems and is not
standardized.

Which key data quality element should they focus on to ensure the effectiveness of the AI models?

A(O) Consistency
B.O Performance

C.O Volume

6 of 40. Cloud Kicks wants to evaluate its data quality to ensure accurate and up-to-date records.

Which type of records negatively impact data quality?

A. O Complete

B.Duplicate

C.O Structured

7 of 40, Cloud Kicks plans to use automated chat as its primary support channel.

Which instein feature should they use?

AO) Bots

B.O Next Best Action

C.O Discovery

8 of 40. How does a data quality assessment impact business outcomes for companies using AI?

A. O Improves the speed of AI recommendations

B. Accelerates the delivery of new AI solutions

C.O Provides a benchmark for AI predictions

9 of 40. What are some of the ethical challenges associated with AI development?

A. O Inherent neutrality of AI systems, which eliminates any potential for human bias in decision-making

B.) Potential for humnan bias in machine learning algorithms and the lack of transparency in AI
decision-making processes

C.O Implicit transparency of AI systems, which makes it easy for users to understand and trust their
decisions

10 of 40. What are the potential consequences of an organization suffering from poor data quality?
A. O Technical debt, monolithic system architecture, and slow ETL throughput

B. O Low employee morale, stock devaluation, and inability to attract top talent

C.Revenue loss, poor customer service, and reputational damage

11 of 40. Cloud Kicks wants to decrease the workload for its customer care agents by implementing a
chatbot on its website that partially deflects incoming cases by answering frequently asked questions.

Which field of AI is most suitable for this scenario?

A. O Predictive analytics

B.O)) Natural language processing

C.O Computer vision

12 of 40. A consultant conducts a series of Consequence Scanning Workshops to support testing diverse
datasets.

Which Salesforce Trusted AI Principle is being practiced?

A(O) Inclusivity

B. Accountability

C.O Transparency

13 of 40. Which type of AI can enhance customer service agents' email responses by analyzing the
written content of previous emails?

A. O Deep learning

B.O) Natural language processing

C. O Machine learning

14 of 40. Which statement exemplifies Salesforce's honesty guideline when training AI models?

A. O Minimize the AI model's carbon footprint and environmental impact during training.
B. O) Choose smaller better-trained models instead of larger more sparsely trained models.

C) Ensure appropriate consent and transparency when using AI-generated responses.

15 of 40. What is the main focus of the Accountability principle in Salesforce's Trusted AI Principles?

A. Taking responsibility for one's actions toward customers, partners, and society

B.O Ensuring transparency in AI-driven recommendations and predictions

C. O Safeguarding fundamental human rights and protecting sensitive data

16 of 40. A Salesforce administrator creates a new field to capture an order's destination country.

Which field type should they use to ensure data quality?

A.O Address

B.O Text

C.Picklist

17 of 40. What is a potential outcome of using poor-quality data in Al applications?

A. AI models may produce biased or erroneous results.

B. O AI model training becomes slower and less efficient.

C. O AI models are less accurate but easier to train.

18 of 40. What is the best method to safeguard customer data privacy?

A.O Protect customer data with encrypted access.

B. Track customer data consent preferences.

C.O Archive customer data on a recurring schedule.

19 of 40. Cloud Kicks' latest email campaign is struggling to attract nevw customers.

How can AI increase the company's customer email engagement?

A.O Create personalized emails

B. Resend emails to inactive recipients

C.O Remove invalid email addresses

20 of 40. What are predictive analytics, machine learning, natural language processing (NLP), and
computer vision?

A. O Different types of automation tools used in Salesforce

B.Different types of AI that can be applied in Salesforce

C.O Different types of data models used in Salesforce

21 of 40. What is a benefit of data quality and transparency as it pertains to bias in generative AI?

A.Chances of bias are mitigated.

B.Chances of bias are removed.

C.Chances of bias are aggravated.

22 of 40. How is natural language processing (NLP) used in the context of AI capabilities?

A.To understand and generate human language

B.O To cleanse and prepare data for AI implementations

C. O To interpret and understand programming language

23 of 40. What is one technique to mitigate bias and ensure fairness in AI applications?

A. O Excluding data features from the AI application to benefit a population

B.O Using data that contains more examples of minority groups than majority groups

C. Ongoing auditing and monitoring of data that is used in AI applications

24 of 40. What is an example of Salesforce's Trusted AI Principle of Inclusivity in practice?

A. O Striving for model explainability

B.O Testing models with diverse datasets

C. O Working with human rights experts

25 of 40. What is a benefit of a diverse, balanced, and large dataset?

A. O Model trainability

B. O Model complexity

C. Model accuracy

26 of 40. Cloud Kicks wants to use AI to enhance its sales processes and customer support.

Which capability should they use?

A.O Einstein Next Best Action and Case Auto Response Rules

B.Einstein Lead Scoring and Case Classification

C. Sales Path and Automated Case Escalations

27 of 40. A sales manager is looking to enhance the quality of lead data in their CRM system.

Which process will most likely help the team accomplish this goal?

A. O Redesign the lead conversion process.

B.O Prioritize active leads quarterly.

C. Review and update missing lead information.

28 of 40. A sales manager wants to improve their processes using AI in Salesforce.

Which application of AI would be most beneficial?

A.Lead scoring and opportunity forecasting

B.O Data modeling and management

C.O Sales dashboards and reporting

29 of 40. Salesforce defines bias as using a person's immutable traits to classify them or market to them.

Which potentially sensitive attribute is an example of an immutable trait?

 A. O Email address
B. Financial status
C. Nickname

30 of 40. What is a sensitive variable that can lead to bias?

A. O Education level

B.Gender

C.O Country

31 of 40. What should organizations do to ensure data quality for their AI initiatives?

A.Collect and curate high-quality data from reliable sources.

B.Prioritize model fine-tuning over data quality improvements.

C. O Develop AI algorithms to automatically handle data quality issues.

32 of 40. Cloud Kicks discovered multiple variations of state and country values in contact records.

Which data quality dimension is affected by this issue?

A. O Accuracy

O Consistency

C.O Usage

33 of 40. What does the term "data completeness" refer to in the context of data quality?

A. O The process of aggregating multiple datasets from various databases

B.(O) The degree to which all required data points are present in the dataset

C.O The ability to access data from multiple sources in real time

34 of 40. Cloud Kicks wants to use Einstein Prediction Builder to determine a customer's likelihood of
buying specific products; however, data quality is a concern.
How can data quality be assessed quickly?

A. O Run reports to explore the data quality.

B. Build a Data Management Strategy.

C.Leverage data quality apps from AppExchange.

35 of 40. What is a potential source of bias in training data for AI models?

A. O The data is collected in real time from source systems.

B.The data is skewed toward a particular demographic or source.

C.O The data is collected from a diverse range of sources and demographics.

36 of 40. What is an implication of user consent in regard to AI data privacy?

A. O AI ensures complete data privacy by automatically obtaining user consent..

B. O AI operates independently of user privacy and consent.

C.AI infringes on privacy when user consent is not obtained.

37 of 40. In the context of Salesforce's Trusted AI Principles, what does the principle of Empowerment
primarily aim to achieve?

A.Empower users of all skill levels to build AI applications with clicks, not code.

B. O Empower users to contribute to the growing body of knowledge of leading AI research.

C. O Empower users to solve challenging technical problems using neural networks.

38 of 40. Cloud Kicks wants to optimize its business operations by incorporating AI into its CRM.

What should the company do first to prepare its data for use with AI?

A.O Determine data outcomes.

B. Determine data availability.

C. O Determine data biases.

39 of 40. What are the three commonly used examples of AI in CRM?

A. O Predictive scoring, reporting, Einstein Bots

B.O Einstein Bots, face recognition, recommendations

C.Predictive scoring, forecasting, recommendations

40 of 40. What is the significance of explainability of trusted AI systems?

A.Increases the complexity of AI models

B. O Describes how AI models make decisions

C.O Enhances the security and accuracy of AI models

Updated_Set1-96_20th April

40 of 40. Which AI tool is a web of connections, guided by weights and biases?

A.Neural networks

B.O Predictive Analytics

C.O Rules-based systems

39 of 40. How does the "right of least privilege" reduce the risk of handling sensitive personal data?

A.O By applying data etention policies

BO) By limiting how many people have access to data

C.O By reducing how many attnbutes are collected

38 of 40. What is a possible outcome of poor data quality?

A. AI systerns inadvertently learn and atplity biases.

B.O AT predictions become more focusod and less robust.

C.O AI modcls have slower response times.

37 of 40. How does an organization benefit from using AI to personalize the shopping experience of
online customers?
A.Custoers are more likely to he satisficd with their shopping cxpericnco.

B.O Customcers are more likely to share personal information with a site that personalızes their
experience.

C.O Customers are more likely to personalize their own shopping experience after learning from Al.

36 of 40. How does a data quality assessment impact business outcommes for companies using AI?

A.AO Provides a benchmark for Al predictions

B.O mproves the specd of AI recomimendations

C.O Accelerates the delivery of new Al solutons

35 of 40. How does poor data quality affect predictive and generative AI models?

A.O Creates inaccurate results

B.O Tncreases raw data volume

C.O Decreases storagce efficiency

34 of 40. How does data quality impact the trustworthiness of AI-driven decisions?

A.O Low-quatity data increases the risk of overfitting the model, but acCuracy of predictiorns ay improve.

B.High quality data improvcs the rcliability and crodibility of AI driven dccisions.

C.OIhe use of both low-quality and high-quality data can improve the accuracy and reliability of AI-
driven decisiurs, foster ing trust ainong users.

33 of 40. Which best describes the difference between predictive AI and generative AI?

A.O Predictive AI uses machine learning to ciassify or predict outputs from its ínput data whercas
generative Al does not use machine learning to generate its output.

B.Predictive Al uses machine learning to classıfy or predict outputs from its input data whereas
generative AI uses rachine learning to yererate new and original output for a giverr input

C.O Predictive AI and generative AI have the same capabilities but differ in the type of input they receive;
predictive AI receives raw data whereas generative AI receives natural languagc.

32 of 40. What is an implication of user consent in regard to AI data privacy?

A. O AT operates independently of user privacy and cDnsernt.

BO) AT infringes on privacy when user consent is not obtained.

C.O AI ensures complcte data privacy by automatically obtaining user consent.

31 of 40. What should an organization do to enforce consistency across accounts for newly entered
records?

A.OMerge all duplicate accounts into a single record when duplicate entries arc detected.

B.O Lnput the data cxactly as it appcars from the source, such as the company's website or soCial
nmedia.

C. implement naming conventions or a predefined list of user-selectable values for organızation-wide

records.

30 of 40. Cloud Kicks wants to evaluate its data quality to ensure accurate and up- to-date records.

Which type of records negatively impact data quality?

A. Duplicate

B.O Structured

C.OCormplete

29 of 40. Which action introduces bias in the training data used for AI algorithms?

A.O Using a large dataset that is coputatiarally expensive

B.OUsing n datasct that represents diversc perspectives and populations

C. Using a dataset that underrepresents perspectives and populations

28 of 40. To avoid introducing unintended bias to an AI model, which type of data should be omitted?

A.O Transnctional

B.O Engagement

C.Demographic

27 of 40. What is a key benefit of effective interaction between humans and AI systems?
A.Leads to more informed and balancod decision-making

B.O Alerts humans to the presence of biased data

C.O Reduces the need for human involvement

26 of 40. Cloud Kicks wants to develop a solution to predict customers' product interests based on
historical data. The company found that employees fromn one region use a text field to capture the
product category, while emnployees from all other locations use a picklist.Which dimension of data
quality is affected in this scenario?

A.OCompleteness

B.O Accurncy

C. Consistency

25 of 40. What is a key consideration regarding data quality's role in AI implementations?

A.O Customizing AT features in Saiesforce

B.O Training and fine-tuning Salesforce Al models

C.O integrating Al models with Salesforce workflows

24 of 40. Cloud Kicks wants to improve the quality of its AI model's predictions with the use of a large
amount of data. Which data quality element should the company focus on?

A.Accuracy

B.O Location

C.OVolurne

23 of 40. A service leader wants to use AI to help customers resolve their issues quicker in a guided seif-
serve application.Which Einstein functionality provides the best solution?

A.O Bots

B.O Case Classification

C.O Recornendation
22 of 40. An administrator at Cloud Kicks wants to ensure thata field is set up on the customer record so
their preferred name can be captured.Which Salesforce field type should the administrator use to
accomplish this?

A.O Rich Text Area

B.O Multi-Select Picklist

C.Text

21 of 40. Cloud Kicks is testing a new AI model.

Which approach aligns with Salesforce's Trusted AI Principle of Inclusivity?

A.O Rely on a team with similar backarounds to the target users and assess the model.

B.O Test only with data from a specific region or denmographic to ensure data will be relevant.

C.Test withh diverse and representative datasets appropriate for how the model will be used.

20 of 40. Cloud Kicks wants to use AI to enhance its sales processes and customer support.

Which capability should they use?

A.O Einstein Next Best Action and Case Auto Response Rules

B.O Sales Path and Automated Case Escalations

C. Finstein Led Scoring and Case Classificatiarn

19 of 40. How does AI assist in lead qualification?

A.Scares leads based on custoer data

B.O Creates personalized SMS campaigns

C.O Automatically interacts with prospects

18 of 40. Cloud Kicks relies on data analysis to optimize its product recommendations for customers.

How will incomnplete data quality impact the company's recommendations?

A.O 1he response time for the product

B The accuracy of the product

C.O The diversity of the product

17 of 40. Cloud Kicks wants to ensure that multiple records for the same customer are removed in
Salesforce.Which feature should be used to accomplish this?

A. Duplicate managemnent

B.O Tigger deletion of old records

C.O Mass Delete List View button

16 of 40. Cloud Kicks prepares a dataset for an AI model and identifies some inconsistencies in the data.

What is the most aPpropriate action the company should take?

A.O Adjust the Al model to account for the data inconsistencies.

B.O Increase the quantity of data being used for training the model.

C. Invesstigate the data inconsistencies and apply data quality techniqus.

15 of 40. A sales manager wants to use AI to help sales representatives log their calls quicker and more
accurately.Which functionality provides the best solution?

A.O Call Sumnmaries

B.O Sales Dialer

C. Auto-Generated Sales Tasks

14 of 40. Cloud Kicks wants to use Einstein Prediction Builder to determine a customner's likelihood of
buying specific products; however, data quality is a concern.How can data quality be assessed quickly?

A.Run reports to explore the data quality.

B) Leverage data quality apps from AppExchange.

C.O Build a Data Martagetnent Strategy.

13 of 40. Which data does Salesforce automatically exclude from Marketing Cloud Einstein engagement
model training to mitigate bias and ethical risks?

A.OCryptogrphic

B.O Geographic

C.Demographic
12 of 40. A customer using Einstein Prediction Builder is confused about why a certain prediction was
made.Salesforce's Trusted AI Principle of Transparency, which customer information should be accessible
on the Salesforce Platform?

A.A marketing article of the product that clearly outlines the product's capabilities and features

B. An explaration of the prediction's ratianale and a odeel card that describes how the rnocdel was
created

C.O An cxplanation of how Prediction Builder works and a link to Salesforcos Trusted AI Principles

11 of 40. What is Salesforce's Trusted AI Principle of Transparency?

A. O The customization of AI features ta meet specific business requirements

B.O The integration of Al models with Salesforce warkfiaws

C.O The clear and understandable explanation of Al decisions and actions

10 of 40. What should be done to prevent bias from entering an AI system when training it?

A.Import diverse training data.

B.OUse alternative assumptions.

C.O Include proxy variables.

9 of 40.What is a societal implication of excluding ethics in AI development?

A.O Faster and cheaper development

B.O More innovation and creativity

C.Harm to marginalized communitics

8 of 40. What is an example of ethical debt?

A. Launching an AT feature after discovering a harrful bias

B.O Violating a data privacy law and failing to pay fines

C.O Delaying an Al product launch to retrain an Al data model

7 of 40. A consultant conducts a series of Consequence Scanning Workshops to support testing diverse
datasets.Which Salesforce Trusted AI Principle is being practiced?

A. inclusivity

B.O Trarnsparency

C.O Actountability

6 of 40. In the context of Salesforce's Trusted AI Principles, what does the principle of Empowerment
primarily aim to achieve?

A.O Empower users to contribute to the growing body of knowledge of lcading Al rescarch.

B.O Empower users to solve challening technical problems using ncural nctworks.

C. Empower users of all skill levels to build AL applications with clicks, not code.

5 of 40. Which action should be taken to develop and implement trusted generative AI with Salesforce's
safety guideline in mind?

A.Create guardrails that mitigate toxicity and protect PI.

B.O Provide frequent prompts to vicw user consent settings.

C.O Develop right-sized models to reduce our carbon footprnt.

4 of 40. A business analyst (BA) wants to improve business by enhancing their sales processes and
customer support.Which AI applications should the BA use to meet their needs?

A.O Machine learning models and chatbot predictions

B.O Einstein Bots and Automated Case Escalations

C.Lead scoring, Opportunity forecasting, and case classification

3 of 40. How does AI within CRM help sales representatives better understand previOus customer
interactions?

A.Provides call summaries

B. O Creates, localızes, and transiates product descriptions

C.O Inggers personalized service replies

2 of 40. Cloud Kicks wants to evaluate the quality of its sales data.

Which first step should they take for the data quality assessment?

A.O Plan and align territories.

B.O Run a new report or dashboard.

C.O Identify business objectives.

1 of 40. Salesforce defines bias as using a person's immutable traits to classify them or market to them.

Which potentially sensitive attribute is an example of an immutable trait?

A.O Nickname

B.O Email address

C.O Financial status

Set2_97_18thApril

40 of 40. Which best describes the difference between predictive AI and generative AI?

A.O Predictive AI uses machine learning to classify or predict outputs from its input data whereas
generative AI does not use machine learning to generate its output.

B.Predictive AI uses machine leaning to classify or predict outputs from its input data whereas
generative AI uses machine learning to generate new and original output for a given ing input.

C.O Predictive AI and generative AI have the same capabilities but differ in the type of input they receive;
predictive AI receives raw data whereas generative AI receives natural language.

39 of 40. What is an implication of user consent in regard to AI data privacy?

A.O AI operates independently of user privacy and consent.

B. AI ensures complete data privacy by automatically obtaining user consent.

C. AI infringes on privacy when user consent is not obtained.

38 of 40. What are predictive analytics, machine learning, natural language processing (NLP), and
computer vision?

A.O Different types of data models used in Salesforce

B.Different types of automation tools used in Salesforce

C. Different types of AI that can be applied in Salesforce

37 of 40. A sales manager wants to improve their processes using AI in Salesforce.

Which application of AI would be most beneficial?

A. O Data modeling and management

B.Lead scoring and opportunity forecasting

C.O Sales dashboards and reporting

36 of 40. What does the term "data completeness" refer to in the context of data quality?

AO) The degree to which all required data points are present in the dataset

B.The process of aggregating multiple datasets from various databases

C.O The ability to access data from multiple sources in real time

35 of 40. Cloud Kicks plans to use automated chat as its primary support channel.

Which Einstein feature should they use?

A.O Discovery

B.Bots

C.O Next Best Action

34 of 40. Cloud Kicks discovered multiple variations of state and country values in contact records.

Which data quality dimension is affected by this issue?

A.O consistency

B. O Accuracy

C.OUsage

33 of 40. Cloud Kicks' latest email campaign is struggling to attract new customners.

How can AI increase the company's customer email engagement?

A. Create personalized emails

B. Resend emails to inactive recipients

C.O Remove invalid email addresses

32 of 40. What is the significance of explainability of trusted AI systems?

A.O Increases the complexity of AI models

B.O Enhances the security and accuracy of AI models

C. Describes how AI models make decisions

31 of 40. What is a benefit of data quality and transparency as it pertains to bias in generative AI?

A.O Chances of bias are aggravated.

B. Chances of bias are removed.

C.O chances of bias are mitigated.

30 of 40. What is the main focus of the Accountability principle in Salesforce's Trusted AI Principles?

A. Taking responsibility for one's actions toward customers, partners, and society

B.Ensuring transparency in AI-driven recommendations and predictions

C.O safeguarding fundamental human rights and protecting sensitive data

29 of 40. Salesforce defines bias as using a person's immutable traits to classify them or market to
them.Which potentially sensitive attribute is an example of an immutable trait?

A(OFinancial status

B. O Nickname

C.O Email address

28 of 40. What is a key challenge of human-AI collaboration in decision- making?

A(O Creates a reliance on AL, potentially leading to less critical thinking and oversight

B. O Leads to more informed and balanced decision-making

C.O Reduces the need for human involvement in decision-making processes

27 of 40. Which statement exemplifies Salesforce's honesty guideline when training AI models?

A.Minimize the Al model's carbon footprint and environ mental impact during training.

B. Choose smaller better-trained models instead of laroer more sparsely trained models.
C.O Ensure appropriate consent and transparency when using AI-generated responses.

26 of 40. What is a potential outcome of using poor-quality data in AI applications?

A.O AI models are less accurate but easier to train.

B. AL models may produce biased or erroneous results.

C.O AI model training becomes slower and less efficient.

25 of 40. In the context of Salesforce's Trusted AI Principles, what does the principle of Responsibility
primarily focus on?

A.O Providing a framework for data model accuracy

B.O Ensuring ethical use of AI

C.O Outlining the technical specifications for AI integration

24 of 40. What is the best method to safeguard customer data privacy?

A.Track customer data consent preferences.

B.O Archive customer data on a recurring schedule.

C.O Protect customer data with encrypted access.

23 of 40. What are some of the ethical challenges associated with AI development?

A.O.brarrgt wriitlitian isrpersi-k

B. Striving for model explainability

C.O Testing models with diverse datasets

22 of 40. What is an example of Salesforce's Trusted AI Principle of Inclusivity in practice?

A.O Working with human rights experts

B. striving for model explainability

C. Testing models with diverse datasets

21 of 40. What are the three commonly used examples of AI in CRM?

A. OEinstein Bots, face recognition, recommendations

B.O Predictive scoring, forecasting, recommendations

C.O Predictive scoring, reporting, Einstein Bots

20 of 40.What is a sensitive variable that can lead to bias?

A.O Education level

B. Country

C.Gender

19 of 40. What is a potential source of bias in training data for AI models?

A.O The data is collected from a diverse range of sources and demographics.

B.O The data is skewed toward a particular demographic or source.

C.O The data is collected in real time from source systems.

18 of 40. What are the potential consequences of an organization suffering from poor data quality?

A.O Low employee morale, stock devaluation, and inability to attract top talent

B.O Revenue loss, poor customer service, and reputational damnage

C.O Technical debt, monolithic system architecture, and slow ETL throughput

17 of 40. Cloud Kicks wants to decrease the workload for its customer care agents by implementing a
chatbot on its website that partially deflects incoming cases by answering frequently asked
questionsWhich field of AI is most suitable for this scenario?

A.O Predictive analytics

B.Natural language processing

C.O Computer vision

16 of 40. Cloud Kicks wants to optimize its business operations by incorporating AI into its CRM.

What should the company do first to prepare its data for use with AI?
A.O Determine data outcomes.

B) Determine data availability.

C.ODetermine data biases.

15 of 40. What is a benefit of a diverse, balanced, and large dataset?

A. Model accuracy

B.OModel trainability

C.OModel complexity

14 of 40. Cloud Kicks wants to use AI to enhance its sales processes and customner support.

Which capability should they use?

A.Einstein Lead Scoring and Case Classification

B. O Einstein Next Best Action and Case Auto Response Rules

C.O Sales Path and Automated Case Escalations

13 of 40. A developer has a large amount of data, but it is scattered across different systems and is not
standardized.Which key data quality element should they focus on to ensure the effectiveness of the AI
models?

A. OPerformance

B. Consistency

C.O Volume

12 of 40. A Salesforce administrator creates a new field to capture an order's destination country.Which
field type should they use to ensure data quality?

A.Picklist

B. Address

C.O Text
1l of 40. Cloud Kicks wants to use Einstein Prediction Builder to determine a customer's likelihood of
buying specific products; however, data quality is a concern.How can data quality be assessed quickly?

A.O Build a Data Management Strategy.

B.Run reports to explore the data quality.

C. Leverage data quality apps from AppExchange.

10 of 40. In the context of Salesforce's Trusted AI Principles, what does the principle of Empowerment
primarily aim to achieve?

A.O Empower users to solve challenging technical problems using neural networks.

B. Empower users of all skill levels to build AI applications with clicks, not code.

C.O Empower users to contribute to the growingo body of knowledge of leading AI research.

9 of 40. How is natural language processing (NLP) used in the context of AI capabilities?

A.O To cleanse and prepare data for AI implementations

B. To understand and generate human language

C.O To interpret and understand programming language

8 of 40. A business analyst (BA) is preparing a new use case for AI. They run a report to check for null
values in the attributes they plan to use.Which data quality component is the BA verifying by checking
for null values?

A.O Duplication

B.O Usage

C.Completeness

7 of 40. Cloud Kicks wants to evaluate its data quality to ensure accurate and up-to-date records.

Which type of records negatively impact data quality?

A.O Structured

B. Complete

C) Duplicate
6 of 40. How does a data quality assessment impact business outcomes for comnpanies using AI?

A.O Accelerates the delivery of new AI solutions

B.Provides a benchmark for Al predictions

C.O Improves the speed of AI recommendations

5 of 40. A sales manager is looking to enhance the quality of lead data in their CRM system.

Which process will most likely help the team accomplish this goal?

A.O Redesign the lead conversion process.

B.Review and update missing lead information.

C.O Prioritize active leads quarterly.

4 of 40. What should organizations do to ensure data quality for their AI initiatives?

A.Collect and curate high-quality data from reliable sources.

B.Prioritize model fine-tuning over data quality improvements.

C.O Develop AI algorithms to automatically handle data quality issues.

3 of 40. What is one technique to mitigate bias and ensure fairness in AI applications?

A. Ongoing auditing and monitoring of data that is used in Al applications

B. Excluding data features from the AI application to benefit a population

C.Osing data that contains more examples of minority aroups than majority groups

2 of 40. A consultant conducts a series of Consequence Scanning Workshops to support testing diverse
datasets.Which Salesforce Trusted AI Principle is being practiced?

A.O Transparency

B.Inclusivity

C.O Accountability
1 of 40. Which type of AI can enhance customer service agents' email responses by analyzing the written
content of previous emails?

A. Natural language processing

B. Machine learning

C.O Deep learning

Set3_75

1 of 40.What is a sensitive variable that can lead to bias?

A.O Country

B.O Education level

C. Gender

2 of 40. Which Einstein capability uses emails to create content for Knowledge articles?

A.) Discover

B.O Predict

C. Generate

3 of 40. Which features of Einstein enhance sales efficiency and effectiveness?

A.O Opportunity Scoring, Opportunity List View, Opportunity Dashboard

B.O Opportunity List View, Lead List View, Account List view

C. Opportunity Scoring, Lead Scoring, Account Insights

4 of 40. Cloud Kicks learns of complaints from customers who are receiving too many sales calls and
emails.Which data quality dimension should be assessed to reduce these communication inefficiencies?

A.O Consent

B. Usage

C. Duplication

5 of 40. What is the best method to safeguard customer data privacy?

A.O Automatically anonymize all customer data.

B.) Archive customer data on a recurring schedule

C. Track customer data consent preferences.

6 of 40. Which type of bias results from data being labeled according to stereotypes?

A.O Interaction

B.Association

C.O Societal

7 of 40. A customer using Einstein Prediction Builder is confused about why a certain prediction was
made.Following Salesforce's Trusted AI Principle of Transparency, which customer information should be
accessible on the Salesforce Platform?

A.O An explanation of how Prediction Builder works and a link to Salesforce's Trusted Al Principles

B An explanation of the prediction's rationale and a model card that describes how the model was
created

C.A marketing article of the product that clearly outlines the product's capabilities and features

8 of 40. What is an implication of user consent in regard to AI data privacy?

A.O Al operates independently of user privacy and consent.

B.Al infringes on privacy when user consent is not obtained.

C.O Al ensures complete data privacy by automatically obtaining user consent.

9 of 40. What is an example of Salesforce's Trusted AI Principle of Inclusivity in practice?

A.O Working with human rights experts

B. Testing models with diverse datasets

C.O Striving for model explainability

10 of 40. What is a key benefit of effective interaction between humans and Al systems?

A.O Alerts humans to the presence of biased data

B.O Reduces the need for human involvement

C.Leads to more informed and balanced decision-making

11 of 40. A healthcare company implements an algorithm to analyze patient data and assist in medical
diagnosis.Which primary role does data quality play in this AI application?

A.O Reduced need for healthcare expertise in interpreting Al output

B.O Ensured compatibility of AI algorithms with the system's infrastructure

C.OEnhanced accuracy and reliability of medical predictions and disgnoses

12 of 40. Cloud Kicks wants to create a custom service analytics application to analyze cases in
Salesforce. The application should rely on accurate data to ensure efficient resolution.

Which data quality dimension is essential for this custom application?

A. Consistency

B.O Duplication

C.O Age

13 of 40. What are the three commonly used examples of AI in CRM?

A.O Predictive scoring, reporting, image cassification

B.O Einstein Bots, face recognition, recommendations

C.O Predictive scoring, forecasting, recommendations

14 of 40. Cloud Kicks relies on data analysis to optimize its product recommendations; however, CK
encounters a recurring issue of incomplete customer records, with mis contact information and
incomplete purchase histories.How will this incomplete data quality impact the company's operations?

A.O The diversity of product recommendations is improved.

BO The accuracy of product recommendations is hindered.

C.O The response time for product recommendations is stalled.

15 of 40. Cloud Kicks wants to ensure that multiple records for the same customer are removed in
Salesforce.Which feature should be used to accomplish this?
A.O Standardized field names

BO Duplicate management

C.O Trigger deletion of old records

16 of 40. A Salesforce administrator creates a new field to capture an order's destination country.

Which field type should they use to ensure data quality?

AO Pickist

B.O Number

C.O Text

17 of 40. A marketing manager wants to use AI to better engage their customers.

Which functionality provides the best solution?

A.Einstein Engagement

B.O Bring Your Own Model

C.O Journey Optimization

18 of 40. Cloud Kicks wants to optimize its business operations by incorporating AI into its CRM.

What should the company do first to prepare its data for use with AI?

A.O Deternine data availability.

B.) Determine data outcomes.

C.O Remove biased data.

19 of 40. How does the "right of least privilege" reduce the risk of handling sensitive personal data?

A. By applying data retention policies

B By limiting how many people have access to data

C.O By reducing how many attributes are collected

20 of 40. Cloud Kicks implements a new product recommendation feature for its shoppers that
recommends shoes of a given color to display to customers based on the cc of the products from their
purchase history.

Which type of bias is most likely to be encountered in this scenario?

A Societal

B.O Confirmation

CO Survivorship

21 of 40. How is natural language processing (NLP) used in the context of AI capabilities?

A. To understand and generate human language

B.O To interpret and understand programming language

C.O To cleanse and prepare data for Al implementations

22 of 40. What is a key characteristic of machine learning in the context of AI capabilities?

A Uses algorithms to learn from data and make decisions

B.O Can perfectly mimic human intelligence and decision-making

c.O Relies on preprogrammed rules to make decisions

23 of 40. What is a benefit of a diverse, balanced, and large dataset?

A.O Training time

B. Model accuracy

c.O Data privacy

24 of 40. How does data quality impact the trustworthiness of AI-driven decisions?

A.O The use of both low-qulity and high-quality data can improve the accuracy and reliability of Al-driven
decisions.

B High-quality data improves the reliability and credibility of Al-dnven decisions, fostering trust among
users.

C.O Low-quality data reduces the risk of overfitting the model, improving the trustworthiness of the
predictions.
25 of 4o. What is the main focus of the Accountability principle in Salesforce's Trusted AI Principles?

A.O Safeguarding fundamental human rights and protecting sensitive data

B.O Ensuring transparency in Al-driven recommendations and predictions

C.O Taking responsibility for one's actions toward customers, partners, and society

26 of 40. Cloud Kicks wants to develop a solution to predict customers' product interests based on
historical data. The company found that employees from one region use text field to capture the product
category, while employees from all other locations use a picklist.

Which data quality dimension is affected in this scenario?

A. Consistency

B.O Accuracy

CO Completeness

27 of 40. Cloud Kicks wants to implement AI features on its Salesforce Platform but has concerns about
potential ethical and privacy challenges.What should they consider doing to minimize potential AI bias?

A.) Integrate Al models that auto-correct biased data.

B.O Use demographic data to identify minority groups.

C. Implement Salesforce's Trusted Al Principles.

28 of 40. Cloud Kicks discovered multiple variations of state and country values in contact records.

Which data quality dimension is affected by this issue?

A.O Usage

B.Consistency

C.O Accuracy

29 of 40. A developer is tasked with selecting a suitable dataset for training an AI model in Salesforce to
accurately predict current customer behavior.What is a crucial factor that the developer should consider
during selection?

A.O Number of variables in the dataset

B. Size of the dataset

C.O Age of the dataset

30 of 40. Salesforce defines bias as using a person's immutable traits to classify them or market to
them.Which potentially sensitive attribute is an example of an immutable trait?

A..Financial status

B.O Nickname

C.O Email address

31 of 40. What is one way to achieve transparency in AI?

Question 31- Answer is A dnt follow B

A.O Establish an ethical and unbiased culture amongst those involved.

B.Communicate Al goals and objectives with those involved prior to all interactions.

C.O Allow users to give feedback regarding the inferences the AI makes about them.

32 of 40. What are some key benefits of AI in improving customer experiences in CRM?
A.O Improves CRM security protocols, safeguarding sensitive customer data from potential breaches and
threats

B. Fully automates the customer service experience, ensuring seamless automated interactions with
customers

C.O Streamlines case management by categorizing and tracking customer support cases, identifying
topics, and summarizing case resolutions

33 of 40. What should organizations do to ensure data quality for their AI initiatives?

A.O Prioritize model fine-tuning over data quality improvements

B. Collect and curate high-quality data from reliable sources.

C.O Rely on Al algorithms to automatically handle data quality issues.

34 of 40. Cloud Kicks is testing a new AI model.

Which approach aligns with Salesforce's Trusted AI Principle of Inclusivity?

A.Test with diverse and representative datasets appropriate for how the model will be used.
B.O Rely on a development team with uniform backgrounds to assess the potential societal implications
of the model.

C. Test only with data from a specific region or demographic to limit the risk of data leaks.

35 of 40. What is a possible outcome of poor data quality?

A.O AI predictions become more focused and less robust.

B.) Al models maintain accuracy but have slower response times.

C.Biases in data can be inadvertently learned and amplified by Al systems.

36 of 40. An administrator at Cloud Kicks wants to ensure that a field is set up on the customer record so
their preferred name can be captured.

Which Salesforce field type should the administrator use to accomplish this?

A.O Multi-Select Pcklist

B. Text

C.Rich Text Area

37 of 40. What are some of the ethical challenges associated with AI development?

A. Potential for human bias in machine learning algorithms and the lack of transparency in AI decision-
making processes

B.O Impliot transparency of Al systems, which makes it easy for users to understand and trust their
decisions

C.O Inherent neutrality of Al systems, which eliminates any potential for human bias in decision-making

38 of 40. How does an organization benefit from using AI to personalize the shopping experience of
online customers?

A.O Customers are more likely to visit competitor sites that personalize their experience.

B. O Customers are more likely to share personal information with a site that personalizes their
experience.

C.Customers are more likely to be satisfied with their shopping experience.

39 of 40. To avoid introducing unintended bias to an AI model, which type of data should be omitted?
A.O Transactional

B.) Engagement

C. Demographic

40 of 4o. What is the key difference between generative and predictive AI?

A.O Generative AI creates new content based on existing data and predictive Al analyzes existing data

B.Generatve Al finds content similar to existing data and predictive Al analyzes existing data.

c.O Generative Al analyzes existing data and predictive Al creates new content based on existing data.

35 of 40. What is a possible outcome of poor data quality?

A.O AI predictions become more focused and less robust.

B. AI models maintain accuracy but have slower response times.

C. Biases in data can be inadvertently learned and amplified by Al systems.

Your assessment responses are listed below. Asterisks(") next to the item number indicate you have
marked that item for review. Click on the item number to return to the desired item. When you are
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end the assessment.

Updated_Set4-87

1 of 40. Cloud Kicks wants to decrease the workload for its customer care agents by implementing
chatbot on its website that partially defiects incoming cases by answering frequently asked questions.

Which field of AI is most suitable for this scenario?

A. Natural language processing

B. Predictive analytics

C.O Computer vislon

2 of 40. The Cloud Kicks technical team is assessing the effectiveness of their Al development processes.

Which established Salesforce Ethical Maturity Model should the team use to guide the development of
trusted AI solutions?

A.O Ethical AI Process Maturity Model

B. Ethical AI Prediction Maturity Model

C.O Ethical AI Practice Maturity Model

3 of 40. A sales manager wants to improve their processes using AI in Salesforce.

Which application of AI would be most beneficial?

A.O Sales dashboards and reporting

B.O Lead scoring and opportunity forecasting

C.O Data modeling and management

4 of 40. What can bias in AI algorithms in CRM lead to?

A.O Personalization and targeted marketing changes

B. Advertising cost increases

C.O Ethical challenges in CRM systems

5 of 40. Cloud Kicks wants to develop a solution to predict customers' product interests based on
historical data. The company found that employees from one region use a text field to capture the
product category, while employees from all other locations use a picklist.

Which dimension of data quality is affected in this scenario?

A. Completeness

B. Consistency

C.O Accuracy

6 of 40. What is the most likely impact that high-quality data will have on customer relationships?

A.O Higher customer acquisition costs

B.O Increased brand loyalty

C.O Improved customer trust and satisfaction

7 of 40. In the context of Salesforce's Trusted AI Principles, what does the principle of Empowerment
primarily aim to achieve?

A.O Empower users to solve challenging technical problems using neural networks.
B.O Empower users to contribute to the growing body of knowledge of leading AI research.

C.O Empower users of all skill levels to build AI applications with clicks, not code.

8 of 40. Cloud Kicks wants to use Al to enhance its sales processes and customer support.

Which capability should they use?

A.O Dashboard of Current Leads and Cases

B.O Einstein Lead Scoring and Case Classificati on

C.O Sales Path and Automated Case Escalations

9 of 40. Why is it critical to consider privacy concerns when dealing with AI and CRM data?

A. Confirms the data is accessible to all users

B.Ensures compliance with laws and regulations

C.O Increases the volume of data collected

10 of 40. How does AI within CRM help sales representatives better understand previous customer
interactions?

A. Provides call summaries

B.Triggers personalized service repies

C.O Creates, localizes, and translates product descriptions

11 of 40. A service leader wants to use AI to help customers resolve their issues quicker in a guided self-
serve application.Which Einstein functionality provides the best solution?

A.O Bots

B.O Recommendation

C.O Case Clasificatlon

12 of 40. Which data does Salesforce automatically exclude from Marketing Cloud Einstein engagement
model training to mitigate bias and ethical risks?

A.O Geographic

B. Demographic

C. Cryptographic
13 of 40. Cloud Kicks wants to use Einstein Prediction Builder to determine a customer's likelihood of
buying specific products; however, data quality is a concern.How can data quality be assessed quickly?

A.Run reports to explore the data quality.

B.Leverage data quality apps from AppExchange.

C.O Build a Data Management Strategy.

14 of 40. What role does data quality play in the ethical use of AI applications?

A.O High-quality data is essential for ensuring unbiased and fair AI decisions, promoting ethical use,
and preventing discrimination.

B. High-quality data ensures the presence of demographic attributes required for personalized
campaigns.

C.O Low-quality data reduces the risk of unintended bias as the data is not overfitted to demographic
groups.

15 of 40. What is the role of data quality in achieving AI business objectives?

A.O Data quality is unnecessary because AI can work with all data types.

B. Data quality is important for maintaining AI data storage limits.

C.O Data quality is required to create accurate AI data insights.

16 of 40. What is a potential source of bias in training data for AI models?

A.O The data is collected in real time fram source systems.

B.The data is skewed toward a particular dernographic or source.

C.O The data is collected from a diverse range of sources and demographics.

17 of 40. A systen admin recognizes the need to put a data management strategy in place.

What is a key component of a data management strategy?

A. Naming Convention

B.Data Backup

C.O color Coding

18 of 40. A data quality expert at Cloud Kicks wants to ensure that each new contact contains at least an
email address or phone number.Which feature should they use to accomplish this?

A.O Validation rule

B.O Autofill

C.O Duplicate matching rule

19 of 40. Which best describes the difference between predictive AI and generative AI?

A.O Predictive AI uses machine learning to classify or predict outputs from its input data whereas
generative AI does not use machine learning to generate its output.

B.O Predictive AI and generative AI have the same capabilities but differ in the type of input they recelve;
predictive AI receives raw data whereas generative Al receives natural language.

C.Predictlve AI uses machine learning to classify or predict outputs from its input data whereas
generative AI uses machine learning to generate new and orlginal output for a given input.

20 of 40. Cloud Kicks wants to use an AI model to predict the demand for shoes using historical data on
sales and regional characteristics.What is an essential data quality dimension to achieve this goal?

A. Age

B.O Reliability

C.O Volume

21 of 40. What is a potential outcome of using poor-quality data in Al applications?

A.O AI model training becomes slower and less efficient.

B. AI models become more interpretable.

C.O AI models may produce biased or erroneous results.

22 of 40. A consultant conducts a series of Consequence Scanning Workshops to support testing diverse
datasets.Which Salesforce Trusted AI Principle is being practiced?

A. Inciusivity

B. Transparency

C. Accountability

23 of 40. Which Einstein capability uses emails to create content for Knowledge articles?
A.O Discover

B.Generate

C.O Predict

24 of 40. What is a key challenge of human-Al collaboration in decision-making?

A.O Reduces the need for human involvement in decision-making processes

B. Leads to more informed and balanced decision-making

C.O Creates a reliance on AL, potentially leading to less critical thinking and oversight

25 of 40. What should be done to prevent bias from entering an Al system when training it?

A.O Include proxy variables.

B. Import diverse training data.

C.O Use alternative assumptions.

26 of 40. What is a key consideration regarding data quality in AI implementations?

A. Data's role in training and fine-tuning Salesforce AI models

B.) Integration process of AI models with Salesforce workflows

C.O Techniques for customizing AI features in Salesforce

27 of 40. How does a data quality assessment impact business outcomes for companies using AI?

A. Provides a benchmark for AI predictions

B.O Improves the speed of AI recommendations

C.O Accelerates the delivery of new AI solutions

28 of 40, Cloud Kicks uses Einstein to generate predictions but is not seeing accurate results.

What is a potential reason for this?

A.) The wrong product

B. Poor data quality

C.O Too much data

29 of 40. What is machine learning?

A. AI that can grow its inteligence

B. AI that creates new content

C.O A data model used in Safesforce

30 of 40. Which action should be taken to develop and implement trusted generative AI with Salesforce's
safety guideline in mind?

A.O Be transparent when AI has created and autonomously delivered content.

B.Create guardrails that mitigate toxicity and protect PII.

C.O Develop right-sized models to reduce our carbon footprint.

31 of 40. What are the key components of the data quality standard?

A.O Naming, Formating, Monitoring

B. Reviewing, Updating, Archiving

C.O Accuracy, Completeness, Consistency

32 of 40. Cloud Kicks learns of complaints from customers who are receiving too many sales calls and
emails.Which data quality dimension should be assessed to reduce these communication inefficiencies?

A. Usage

B. Duplication

CO Consent

33 of 40. A financial institution plans a campaign for preapproved credit cards.

How should they implement Salesforce's Trusted AI Principle of Transparency?

A.FIag sensitive variables and their proxies to prevent discriminatory lending practices.

B.O Incorporate customer feedback into the model's continuous training.

C.O Communicate how risk factors such as credit score can impact customer eligibility.

34 of 40. Which statement exemplifies Salesforce's honesty guideline when training AI models?

A.O Minimize the AI model's carbon footprint and environmental impact during training.

B. Ensure appropriate consent and transparency when using Al-generated responses.

C.O Control bias, toxicity, and harmful content with embedded guardrails and guidance.

35 of 40. What is the role of Salesforce's Trusted AI Principles in the context of CRM systems?

A.Guiding ethical and responsible use of AI

B.Outlining the technical specifications for AI integration

C.O Providing a framework for AI data model accuracy

36 of 40. What is a benefit of data quality and transparency as it pertains to bias in generative AI?

A.) Chances of bias are aggravated.

B. Chances of bias are mitigated.

C.O Chances of bias are removed.

37 of 40. What is an example of ethical debt?

A.Launching an AI feature after discovering a harmful bias

B.Delaying an Al product launch to retrain an AI data model

C.O Violating a data privacy law and failing to pay fines

38 of 40, Which type of bias imposes a system's values on others?

A.Automation

B.Societal

C.O Association

39 of 40. A marketing manager wants to use AI to better engage their customers.

Which functionality provides the best solution?

A.O Bring Your Own Model

B. Journey Optimization

C.O Einstein Engagement

40 of 40. A business analyst (BA) wants to improve business by enhancing their sales processes and
customer support.Which AI applications should the BA use to meet their needs?

A.O Machine learning models and chatbot predictions

B.O Sales data cleansing and customer support data governance

C.O Lead scoring, opportunity forecasting, and case classification

Updated_Set1-83_Pages

40 of 40. What is the most likely impact that high-quality data will have on customer relationships?

A.Improved customer trust and satisfaction

B. O Highar customer acquisitlon costs

c.O Incraased brand loyaity

39 of 40. What are the key components of the data quality standard?

A.Accuracy, Completeness, Consistency

B.O Reviewing, Updating, Archlving

C.ONaming, Formatting, Monitorlng

38 of 40. WVhat can bias in AI algorithms in CRM lead to?

A.O Ethical challenges in cRM aystems

B.Advertislng cost Increases

C.O Parsonallzatlon and targetad marketing changas

37 of 40. Cloud Kicks wants to use Einstein Prediction Builder to determine a Customer's likelihood of
buying specific products; however, data quality is a Concern,How can data quality be assessed quickly?

A. O Bulld s Data Management Stratagy.

B. .ORun raports to axplore the data quality.

C.O Leverage data quallty apps from AppExchange.

36 of 40. A data quality expert at Cloud Kicks wants to ensure that each new contact contains at least an
emnail address or phone number.Which feature should they use to accomplish this?

A. O Autof

B. ODupilcata matching rule

C.O Valldation rule

35 of 40. What ole does data quality play in the ethical use of AI applications?

A.O High quality data ensures the presence of demnographic attributes raquired for persanallzed

B.High-quality data ia essentlal for ansuring unblaied and fair AI decislons, promoting ethical
uaecempaigns.

c. O Low-quaiity data raduces the risk of unintendad blas as the data ls not ovartitted to demographle
groups.

34 of 40. What is a key challenge of human-AI collaboration in decision-making?

A.Creates a rellance on AI, potentially leading to less critical thinking and oversight

B.Leads to more Informed and balanced dacislon-making

C. Raduces tha nead for human Involvament In dacislon-making processas

33 of 40. Which statenment exemplifies Salesforce's honesty quideline when training AI models?

A. O Ensura appropriata consant ad transparency whan uslng AI-ganaratad rasponsos.

B.Minimiza tha AI modal's carbon rootprint and enviranmental impact during train

C. Control blac, toxlclty, and harmtul contont wlth cmbaddad guardral ls and quldanco.

32 of 40. hat should be done to prevent bias from entering an AI systemn when training it?

A. Import diverse training data.

B.O Use alternatlva as2umptlons.

C.O Inciude proxy varlables.

31 of 40. How does AI within CRM help sales representatives better understand previous customner
interactions?

A.O Provides call Summaries

B. O Triggers peraonalized service replias

C.OCraates, locallzas, and translates product dascrlptins

30 of 40. A business analyst (BA) wants to improve business by enhancing their sales processes and
customer support.Which AI applications should the BA use to meet their needs?

A. O Machine laarning models and chatbot predictlons

B. Lead scoring. opportunity forecasting. and casa classIflcation

C.O Sales data claanslng and customer support data governanca

29 of 40. What is an example of ethical debt?

A.Launching an AI feature arter discovering a harmrut blas

B Violating a data privacy law and falling to pay fines

C. ODelaylng an AI product launch to ratrain an AI data modal

28 of 40. WVhat is a key consideration regarding data quality in AI implementations?

A. O Intagration procass of AI models with Salasforca workflows

B.O Data's role in training and fina-tuning Salestorce AI models

c.O Technlques for customizing AI features ln Salestforce

27 of 40. What is a potential source of bias in training data for AI models?

A. The data is skewed toward a particular demographic or source.

B.O The data is collected In real time from source systema.

C. O The data is collectad trom a diverae range of sources and demographlcs.

26 of 40. Which type of bias imposes a system's. values on others?

A. Automatton

B.Aiociation

C.O Societa

25 of 40. A sales manage wants to improWe their proCêsses using AI in Salesforce.

Which application of AI would be most beneficial?

A. Lead scoring and opportunlty foracasting

B. O Data modaling 3nd managemnt

C.O Salos dachboards and raportlng

24 of 40. WVhat is the role of Salesforce's Trusted AI Principles in the context of CRM systems?

A.Guiding ethical and responsible use of AI

B.O ProvidIng a framework for AI data modal 3ccurac

c.O Outilning the technical specificationa ror AI Integration

23 of 40. What is machine learning?

A. O AT that creates new content

B. AI data model used in Salesforce

C.OAI that can grow its Intelligence

22 of 40. Which best describes the difference between predictive AI and generative AI?

A.O Predictive AI and generative AI have th some capablities but diffor in the type of input they receive:
predictive AI receives raw data whereas generative AI recelves natural Ianguage.

B. O Pradictlve AI uses machine leaming to claszity or predict outputs from Its Input data whereas
generative AI does not use machine learning to generate its output.

C.Predictive AI uses machine learning to classIfy or pradict outputs trom its Input data wheraas
generative AI uses nechie learning to generete new and originel output for e givern input.
21 of 40. Nhat is a benefit of data quality and transparency as it pertains to bia: generative AI?

A. O Chances of blas are mitigated.

B. Ochancas of blas are aggravatad.

C. Chances of Blas are removed.

20 of 40. Cloud Kicks wants to develop a solution to predict customers' product interests based on
historical data. The company found that employees from one region use a text field to capture the
product category, while employees from all other locations use a picklist.Which dimension of data quality
is affected in this scenario?

A. O Accuracy

B. completeness

C. Consistency

19 of 40. In the context of Salesforce's Trusted AI Principles, what does the principle of Empowerment
primnarily aim to achieve?

A.Empower users of all sklII levels to bulld AI appllcations with cllcka, not code.

B. O Empowar usars to contribute to the growing body of knowledge of ieading AI rasearch.

C.O Empowar usars to solva challangtng technlcal problams using naural natworks.

18 of 40. The Cloud Kicks technical team is assessing the effectiveness of their / development processes.

Which established Salesforce Ethical Maturity Model should the team use to guide the development of
trusted AI solutions?

A.Ethical AI Process Maturity Modal

B. O Ethlcal AI Pradlctlon Maturtty Model

c. Ethical AI Practice Maturity Model

17 of 40. A consultant conducts a series of Consequence Scanning Workshops tc support testing diverse
datasets,Which Salesforce Trusted AI Principle is being practiced?

A. O Accountabllity

B. Inciuslvity

C.O Transparancy
15 of 40. A service leader wants to use AI to help customers resolve their issues quicker in a guided self-
serve application.Which Einstein functionality provides the best solution?

A.O Recommendation

B.case Clazsitication

C. Bots

14 of 40. Cloud Kicks wants to decrease the workload for its customer care ager by implementing a
chatbot on its website that partially deflects incoming cases b answering frequently asked questions.

Which field of AI is most suitable for this scenario?

A.O Computer vislon

B. Natural language processing

C.O Pradlctlve analytics

13 of 40. Cloud Kicks wants to usê AI to enhance its salės pröcesses and custor upoIt.

Which capability should they use?

A.Elnsteln Lead scoring and Case Classlflcatlan

B.salas Fath and Autemated Cass Escalations

C.Dazhboard ot Current Lesda and cazez

12 of 40. A system admin recognizes the need to put a data management strate in place.

What is a key component of a data mnanagement strategy?

A.Naming Convention

B.Color

C.Coding

D.Data Backup

11 of 40. What is the role of data quality in achieving AI business objectives?

A.Data quality is required to create accurate AI data insights.

B. O Data quallty ls Important for maintaining AI data storage llmits.

C. O Data quality ls unnecaasary bacause AI can wark with all data typas.

10 of 40. A financial institution plans a cammpaign for preapproved credit cards.

How should they implement Salesforce's Trusted AI Principle of Transparenc?

A.Incorporata customer fasdback Into the madal's contlnuOus trainlng.

B.Flag sensitive varlables and their Proxies to prevent discriminatory landing practice.

C.)Comnmunlcsta hiW rizk taetOrs sueh sa ersait 2arS cn mpact cuatemar allglbi IEy.

9 of 40. Which Einstein capability uses emails to create content for Knowledge articles?

A.Generate

B.O Pradlct

C.O Dlscovar

8 of 40. What is a potential outcome of using poor-quality data in AI applications

A.AI models may produce biased or erroneous results.

B. AI model trainng becomes slower and less efficlent.

C. O AI modals become more interpratabla.

7 of 40. How does a data quality assessment impact business outcomes for Companies using AI?

A. O Improves the speed or AI racommendatlons

B.Accalarates the dellvery of new AI solutlons

C. Provides a benchmark for AI predictions

6 of 40. Which action should be taken to develop and implement trusted generat AI with Salesforce's
safety guideline in mind?

A. Devalop rlght-sized models to raduce aur carbon footprint.

B. Create guardrails that mitigate toxicity and protect PII.

C. O Be transparant when AI ha created and autonomously dellvarad contant.

5 of 40. Cloud Kicks uses Einstein to generate predictions but is not seeing accurate results.

What is a potential reason for this?

A.Poor data quallty

B. Too much data

C.O The wreng prsduct

4 of 40. Which data does Salesforce automatically exclude from Marketing Cloud Einstein engagement
model training to mitigate bias and ethical risks?

A. O Geographlc

B.Demographic

C.OCryptographic

3 of 40. A marketing manager wants to use AI to better engage their customers

Which functionality provides the best solution?

A.Bring Yaur Own Modal

B.Journey Optimization

C. Ensteln Engagemant

2 of 40. Cloud Kicks learns of complaints from customers who are receiving too many sales calls and
emails.Which data quality dimension should be assessed to reduce these comnmunicatior inefficiencies?

A. Consent

B.O Usaga

C.O Dupttcatlon

1 of 40. Cloud Kicks wants to use an AI mdel to predict the demand for shoes using historical data on
sales and regional characteristics.What is an essential data quality dimension to achieve this goal?

A. O Age

B.RaliabIIty

C.O Volume
Updated_Set2-81 Pages

23 of 40. What is an example of Salesforce's Trusted AI Principle of Inclusivity in practice?

A.O Strving for model explainability

B.O Working with human rights experts

C.O Testing models with diverse datasets

40 of 40. What is a possible outcome of poor data quality?

AO) Biases in data can be inadvertentły learred and arnplitied by AI systerns.

B.OAT models maintain accurncy but have slower response times

C. Al predictions become moro focused and less robust.

39 of 40. Which type of bias results from data being labeled according to stereotypes?

A. nternction

B.O Societal

C Association

38 of 40. A healthcare company implements an algorithm to analyze patient data and assist in medical
diagnosis.Which primary role does data quality play in this AI application?

A.O nsured compatibility of AL algonthms with the system's infrastructure

B. Enhanced accuracy and reliability of medical predictions and diagnoses

C. Reduced need for healthcare expertise in interpreting Al outputs

37 of 40. Which features of Einstein enhance sales efficiency and effectiveness?

A. Opportunity List View, Lead List Virw, Account List view

B.Opportunity Scoring, Lend Scoring, Account Insights

C.O opportunıty Scorina, Opportunity List View, opportunity Dashboard

36 of 40. Salesforce defines bias as using a person's immutable traits to classify them or market to them.

Which potentially sensitive attribute is an example of an immutable trait?

A.ONickname

B.O Email address

C.Financial status

35 of 40. To avoid introducing unintended bias to an AI model, which type of data should be omitted?

A.Demographic

B.O Transactional

C.O Engagement

34 of 40. What are the three commonly used examples of AI in CRM?

A.O Predictive scoring, reprting, inage classiticatiorı

B.O Einstein Bots, face recognition, recommendations

C.Predictive scoring, forecasting, recommendations

33 of 40. What is one way to achieve transparency in AI?

A. Corununicate Al goals and pbjectives with those involved priar to all interactions.
B. Allow users to give feedback regarding the inferences the AT makes about them
C. Establish an cthical and unbiased culture amongst those involved.

32 of 40. Cloud Kicks learns of complaints from customers who are receiving too many sales calls and
emails.Which data quality dimension should be assessed to reduce these communication inefficiencies?

A Duplications

B. Usage

G.O Consent

31 of 40. What is a key characteristic of machine learning in the context of AI capabilities?

A.O Relies on preprogrammed rules to make decisions

B. Uses algorthms to lcarn from data and make decisions

C.O can perfectly mimıc human intelligence and decision-makıng

30 of 40. How is natural language processing (NLP) used in the context of AI capabilities?

A.To understand and generate human langunge

B. O To interpret and understand programming lanquage

C.O o cleanse and prepare data for A implemnentations

29 of 40. How does the "right of least privilege" reduce the risk of handling sensitive personal data?

A.By limiting how many peple have access to data

B.O By reducing how many attnbutes are collected

C.O By applying data retention policies

28 of 40. What is a benefit of a diverse, balanced, and large dataset?

A. Model accuracy

B.O Training time

C. Data privacy

27 of 40. A customer using Einstein Prediction Builder is confused about why a certain prediction was
made.Following Salesforce's Trusted AI Principle of Transparency, which customer information should be
accessible on the Salesforce Platform?

A.O An explanation of how Prediction Builder works and a link to Salesforce's Trusted AI Principles

B.O A marketing article of the procduct that clearly outlines the product's capabilitis and features

C. An explanation of the prediction's rationale and a model card that describes haw the model was
created

26 of 40. How does data quality impact the trustworthiness of AI-driven decisions?

A.O The use of both low-quality and high-quality data can improve the acCuracy and reliability of AT-
driven decisions.

B. high quality data improves the reliability and credibility of AI driven decisions, fostering trust
among Users.

C.O LOW-quality data reduces the rsk of overfittıng the model, improving the trustworthiness of the
predictions.
25 of 40. Cloud Kicks wants to develop a solution to predict customers' product interests based on
historical data. The company found that employees from one region use a text field to capture the
product category, while employees from all other locations use a picklist.Which data quality dimension is
affected in this scenario?

A.O Accuracy

B.O Completeness

C.Consistency

24 of 40. Cloud Kicks relies on data analysis to optimize its product

recommendations; however, CK encounters a recurring issue of incomplete customer records, with

missing contact information and incomplete purchase histories.How will this incomplete data quality
impact the company's operations?

A.The accuracy of product recommendations is hindered.

B.O The diversity of product recormrriendations is irnproved.

C.OThe response tirne for product recommnendations is stalicd.

23 of 40. What is an example of Salesforce's Trusted AI Principle of Inclusivity in practice?

A.Striving for model explainability

B.O Working with human rights experts

C.O Testing models with diverse datasets

22 of 40. Cloud Kicks wants to optimize its business operations by incorporating AI into its CRM.

What should the company do first to prepare its data for use with AI?

A. Remove biased data.

B.O Deternine data availability.

C. Deterrnine cdata outcorries.

21 of 40. Cloud Kicks wants to create a custom service analytics application to analyze cases in
Salesforce. The application should rely on accurate data to ensure efficient case resolution.

Which data quality dimension is essential for this custom application?

A.O Duplication
B.O Age

C.Consistency

20 of 40. A developer is tasked with selecting a suitable dataset for training an AI model in Salesforce to
accurately predict current customer behavior. What is a crucial factor that the developer should consider
during selection?

A.O Age of the dataset

B) Size of the dataset

C.Nunber of variables in the dataset

19 of 40. A Salesforce administrator creates a new field to capture an order's destination country.

Which field type should they use to ensure data quality?

A. Picklist

B.O Number

C.O Text

18 of 40. Cloud Kicks is testing a new AI model. Which approach aligns with Salesforce's Trusted AI
Principle of Inclusivity?

A.fest only with data from a specific region or demographic to limit the nsk of data lcaks.

B.O Rely ona development team with uniform backarounds to assess the potential societal implications
of the model.

C. Test with diverse and representative datasets appropr iale for how the model will be used.

17 of 40. How does an organization benefit from using AI to personalize the shopping experience of
online customners?

A.O Customers are more likcly to visit compctitor sites that personalize thcir exporicnco.

B .Customers are more likely to be satisfied with their shopping experience.

C.O customers are more likely to share personal information with a site that personalizes their
eexperience.
16 of 40. Cloud Kicks wants to ensure that multiple records for the same customer are removed in
Salesforce.Which feature should be used to accomplish this?

A.O Trigger deletion of old records

B.O Standardized field names

C.Duplicate management

15 of 40. Cloud Kicks implements a new product recommendation feature for its shoppers that
recommends shoes of a given color to display to customners based on the color of the products from
their purchase history.Which type of bias is most likely to be encountered in this scenario?

A. Societal

B.O Survivorship

C.O Confirmation

14 of 40. What are some of the ethical chalenges associated with AI development?

A.O Inherent neutrlity of AT systerns, which elininates aiy potential for human bias in decisiorn-naking
B.O Implicit transparency of AT systems, which makes it casy for users to understand and trust their
decisions

C. Potential for human bias in machne learning algorithms and the lack of transparency in Al decISIon-
Imaking processes

13 of 40. What is a key benefit of effective interaction between humans and AI systems?

A.Leads to more informed and balanced decision-making

B.O Alerts humans to the presence of biased data

C.O Reduces the need for human involvement

12 of 40. What is the key difference between generative and predictive AI?

A.O Generative AI arnalyzes existing data arnd predictive AI creates new content based on existing data.
B.O Gonerative AI finds content similar to existing data and predictive AT analyzes cxisting data. C.
C.Generatıve Al creates new content based on cxisting data and predictivc AI analyzes exXisting data.

11 of 40.What is a sensitive variable that can lead to bias?

A. Gender
B. Education level

C.O country

10 of 40. What is an implication of user consent in regard to AI data privacy?

A.O AI operates independerntty of user privacy and consert

B.O AT ensures complcte data privacy hy automatically obtaining user consent.

C. AI infinges on prvacy when user consent is not obtaincd.

9 of 40. A marketing manager wants to use AI to better engage their customners. Which functionality
provides the best solution?

A.O Bring Your Own Model

B. Einstein Engagement

C.O Journey Optimization

8 of 4o. What are some key benefits of AI in improving customer experiences in CRM?

A.O Streamlines case management by categorizing and trncking customer support casos, identifying
topics, and summarizıng case resolutons

B.O mproves CRM security protocols, safeguardıng sensitive customer data from potential breaches and
threats
C. Fully automates the custorner service experience, ensuring seamnless autormated interactions with
Customers

7 of 40. What is the main focus of the Accountability principle in Salesforce's Trusted AI Principles?

A.O Safeguarding fundamental human rights and protecting sensitive data

B) Takıng responsibility for one's actions toward customers, partners, and socicty

C.OEnsuring transparency in AI-driven recommendations and predictions

6 of 40. Cloud Kicks wants to implement AI features on its Salesforce Platform but has concerns about
potential ethical and privacy challenges.What should they consider doing to minimize potential AI bias?
A.O Use demmographic data to identify minonty groups.

B. Implement Salesforce's Trusted AI Principles.

C.Integrate AI rodels that auto-correct biased data.

5 of 4o. What should organizations do to ensure data quality for their AI initiatives?

A. Collect and curate high-quality data from reliable Sources.

B.O Rely on Al algorithms to automatically handle data quality issues.

C.O Priontize model fine-tuning over data quality improvements.

4 of 4o. Which Einstein capability uses emails to create content for Knowledge articles?

A.Generate

B.O Discover

C.O Predict

3 of 40. What is the best method to safeguard customer data privacy?

A.Track customer data consent preferences.

B.O Archive customer data on a recurring schedule.

C.O Automatically anonymize all customer data.

2 of 40. An administrator at Cloud Kicks wants to ensure that a field is set up on the customer record so
their preferred namne can be captured.Which Salesforce field type should the administrator use to
accomplish this?

A.O Rich Text Area

B.O Multi-Select Picklist

C.Text

1 of 40. Cloud Kicks discovered multiple variations of state and country values in contact records.

Which data quality dimension is affected by this issue?

A.O Accuracy
B.O Usage

C. Consistency