Attachment 2 - TASK 1 TASKSHEET - Pitch Deck OFFLINE (B2C)

WYEF 2024 SEMI LEAGUE PITCH DECK REQUIREMENTS

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Attachment 2 - TASK 1 TASKSHEET - Pitch Deck OFFLINE (B2C)

WYEF 2024 SEMI LEAGUE PITCH DECK REQUIREMENTS

Uploaded by

Tsegtsbilegt Khurelsukh

We take content rights seriously. If you suspect this is your content, claim it here.

Available Formats

Download as PDF, TXT or read online on Scribd

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YOUR PRODUCT: WINDBREAKER JACKET

PITCH DECK – DEVELOPING A KILLER PRESENTATION

In this Business Simulation, you will learn about the ins and outs of running your own company. For your business to launch
successfully, the first thing that you need is sufficient start-up capital. The purpose of this task is for you to prepare a pitch deck
to present your ideas to investors for a chance to receive additional startup capital to grow your business.

In your pitch deck, you need to answer a series of investor questions for investors to assess the value of your business. Some of
these questions include:

• Who are you and what makes you stand out?

• Who are the target customers for the product?
• How do you drive revenue and is your business sustainable?

You’ll need to communicate your ideas to potential financiers in a way that gets them excited about investing in your business. It
is essential that you explain your ideas in a simple but effective way. Investors are looking for the business logic behind all the
decisions that you make for your company.

Let’s look at the key steps for you to create your Pitch Deck:

❖ Who You Are

Introduce your company’s name, your mission, and the team to make the dream a reality. Keep it short and exciting! Can you get
someone interested in the first minute of listening to you?

- Who you are – summary of your company

- Who is your main team – teamwork makes the dream work

❖ Problem & Solution

Your business is always solving a problem. You should identify one problem or a gap that exists in the market. Use data or examples
to justify your choice. Highlight how you aim to solve the problem you pointed out using your product.

- Point out one key problem that your business aims to solve
- Introduce how your product is a great solution to address the key problem you’ve identified

❖ Competitive Advantage
The next important step is for you to show investors what makes you different from your competitors. But before highlighting
your competitive advantage, you need to identify who you are selling to.

You are a B2C (Business to Consumer) business that sells directly to customers. Provide a clear description of your customers and
their needs.
Now that you have identified your customers, explain one key competitive advantage you have as a business (your Unique
Selling Proposition). With a clear USP, you can secure more profits.

- Identify who you are selling to and describe their profile and needs
- What do you offer to your customers that your competitors don’t

❖ Future Growth Assessment

Investors expect businesses to be savvy with how they use money to grow their business. Explain how you would use the given
capital to maximise profits and growth for your business, and the strategies you would execute to achieve your growth targets.
- What areas would you invest in to grow your company’s profits
- Estimate your future sales targets

Some friendly tips: Great presenters and business leaders are masters of introducing complex ideas easily and smartly. Use words
that you are comfortable with, explain who you are, what you sell, how you sell it, and what makes you stand out. Remember to
look at the number of points given for each criterion. Allocate time to answer each criterion in your presentation accordingly so
that you do not lose any points!

Please Note: Do not worry about grammar mistakes or vocabulary range, we judge the content of your speech and how you present it, not the errors you might
make. Try to engage with the audience and use the space you have.
YOUR PRODUCT: WINDBREAKER JACKET
1. Who You Are (4 POINTS/4)
• Introduce your company:
Name
Logo
Mission
• Introduce your company members:
Team members and roles
Professional pictures

2. Problem and Solution (6 POINTS/6)

• Outline the business opportunity
What is the problem or gap you have identified in the market
• Showcase your product on the ASDAN paper
State at least 2 product features
Explain how your product helps to solve the identified problem or gap

3. Competitive Advantage (6 POINTS/6)

• Identify your customers (B2C)
Explain your customers’ profile and their needs
• How do you hope to reach your audience?
• State your Unique Selling Proposition (USP)
What do you offer to your customers that your competitors don’t?

4. Future Growth Assessment (7 POINTS/7)

• Explain how you would use the extra capital given by your investor to grow your business e.g. increase marketing, grow production
etc.
• Provide a forecast of your company’s future growth for the next 1-3 years (you can use KDS as a reference)
Sales revenue growth
Product sales and number of customers
Number of stores you will launch in cities/regions, etc.

5. Presentation Skills (7 POINTS/7)

• Presentation time: MAX. 8 minutes
• Convey a clear business logic behind each decision
• Speak clearly and at a good pace
• Avoid reading line by line and use simple words that you are familiar with
• Involve as many team members as possible
o 2 points will be deducted if only 1-2 members present
• Use creativity and engagement in storytelling e.g. hook, call to action
• You MUST make a PPT to support your presentation.
Is the PPT complete?
Keep it simple, limit to bullet points & short text; High-quality graphics, and animations.

All companies that present will receive an incentive* to expand their business!
*To get the bonus you must follow the criteria above