4 MBA
4 MBA
Seat
No. Set P
M.B.A. (Semester - I) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Principles of Management (20407101)
Day & Date: Monday,01-01-2024 Max. Marks:80
Time: 03:00 AM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) All questions carry equal marks.
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8) According to F.W. Taylor, what is the primary focus of scientific management?
a) Employee satisfaction
b) Efficient work methods and productivity
c) Autocratic leadership
d) Human relations
9) What is the primary characteristic of a functional organizational structure?
a) Dual reporting relationships
b) Limited communication channels
c) Grouping by common tasks or functions
d) Decentralized authority
10) Who is known for the contribution to the Evolution of Management Thought
through Scientific Management?
a) Frederick Taylor b) Henry Mintzberg
c) C.K. Prahalad d) Peter Drucker
11) What does the business environment concept encompass?
a) Internal factors only
b) External factors only
c) Both internal and external factors
d) Financial factors only
12) What are the different types of organizational plans?
a) Strategic, Tactical, Operational
b) Short-term, Medium-term, Long-term
c) Immediate, Intermediate, Ultimate
d) Macro, Micro, Mega
13) In McGregor's Theory Y, what is the assumption about employees?
a) Employees dislike work and need to be controlled
b) Employees are inherently lazy
c) Employees are capable of self-direction and self-motivation
d) Employees are only motivated by financial rewards
14) What is the primary focus of Likert's Four Systems of Management?
a) Leadership styles b) Employee satisfaction
c) Task structure d) Decision-making conditions
15) According to the Hersey-Blanchard Situational Leadership Model, what
does "telling" represent?
a) High task focus, low relationship focus
b) Low task focus, high relationship focus
c) High task focus, high relationship focus
d) Low task focus, low relationship focus
16) What is the concept of control in management?
a) Influencing and energizing behavior
b) Monitoring and regulating activities
c) Project management
d) Organizational planning
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Seat
No. Set P
M.B.A. (Semester - I) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Financial Accounting (20407102)
Day & Date: Tuesday, 16-01-2024 Max. Marks: 80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicate full marks.
3) Draw neat labeled diagrams wherever necessary.
Q.1 Choose the correct alternatives and rewrite the sentences again. 16
1) ________ does not deal with the accumulation, classification, analysis,
allocation summarization, interpretation, reporting and control of current and
perspective costs.
a) Cost Accounting b) Financial Accounting
c) Cost Accountancy d) None of these
2) _____ covers accounts of whole business relating to all commercial
transactions.
a) Cost Accounting b) Financial Accounting
c) Environmental Accounting d) None of these
3) The main objective of depreciation is _____.
a) To show the previous profit b) To calculate net profit
c) To reduce tax d) To satisfy the tax department
4) Depreciation is generated due to _____.
a) Increase in the value of liability b) Decrease in capital
c) Wear and tear d) Decrease in the value of assets
5) What is the purpose of making a provision for depreciation in the accounts?
a) To charge the cost of fixed assets against profits
b) To show the current market value of fixed asset
c) To make cash available to replace fixed assets
d) To make a provision for repairs
6) Business is said to be in a profit when ____.
a) Expenditure exceeds income b) Income exceeds expenditure
c) Income exceeds liability d) Assets exceed expenditure
7) What does the term “credit” mean in business?
a) agreement between a lender and a borrower
b) revenue a business earns from selling its goods.
c) cost of operations that a company incurs to generate revenue.
d) own with the expectation to provide a future benefit.
8) When a Liability is decreased or reduced, it is registered on the _______.
a) Debit side or left side of the account
b) Credit side or right side of the account
c) Debit side or right side of the account
d) Credit side or left side of the account
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9) When there is an increase in capital by an amount, it is registered on the _____.
a) Credit or right side of the account
b) Debit or left side of the account
c) Credit or left side of the account
d) Debit or right side of the account
10) What kind of expenses are paid from Gross Profit?
a) Selling Expenses b) Financial Expenses
c) General Expenses d) All of the above
11) Which of the options is an example of business liability?
a) Creditors b) Cash
c) Building d) Land
12) The unfavourable balance of Profit and Loss account should be _____.
a) Subtracted from liabilities b) Subtracted from capital
c) Subtracted from current assets d) Added in liabilities
13) Which of the following statements is not correct about materiality?
a) Materiality is a relative concept’
b) Materiality judgments involve both quantitative ‘and qualitative
judgments
c) Auditor’s consideration of materiality is influenced by the auditor’s
perception of the needs of an informed decision maker who will rely on
the financial statements.
d) None of these
14) Stock should be valued at ________.
a) Cost
b) Market Price
c) Cost or Market price whichever is lower
d) Cost less depreciation
15) Which option gives a review report on the firm’s financial status at a
specified date?
a) Income & Expenditure Account b) Balance Sheet
c) Cash Flow Statement d) Profit & Loss Account
16) Which of the options is not an intangible asset?
a) Land b) Patents
c) Goodwill d) Franchise right
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Q.4 Answer the following. 16
a) Explain Accounting Concept, Conventions & Principles
OR
b) Journalize the following transactions in the books of Chikky & Bros.
Particulars ₹ Particulars ₹
Capital 2,00,000 Sundry Creditors 40,000
Drawings 40,000 Bills payable 20,000
Cash in hand 15,000 Goodwill . 60,000
Loan from bank 40,000 Sundry debtors 80,000
Bank overdraft 20,000 Land and building 50,000
Investments 20,000 Vehicles 80,000
Bills receivable 10,000 Cash at Bank 25,000
The following adjustments were made at the time of preparing final accounts.
1) Outstanding liabilities: Salaries Rs. 10,000, Wages Rs. 20,000, Interest on Bank
overdraft Rs. 3,000 and Interest on bank loan Rs. 6,000
2) Provide interest on capital @ 10% p.a.
3) Bad debts amounted to Rs. 10,000 and make a provision for bad debts @ 10% on
sundry debtors.
4) Closing stock amounted to Rs. 1,20,000.
5) Depreciate vehicles @ 10% p.a.
6) Net profit for the year amounted to Rs. 96,000 after considering all the above
adjustments.
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Seat
No. Set P
M.B.A. (Semester - I) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Managerial Economics (20407103)
Day & Date: Wednesday, 17-01-2024 Max. Marks: 80
Time: 03:00 AM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) All questions carry equal marks
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11) Managerial Economics is _____.
a) Dealing only micro aspects b) Only a normative science
c) Deals with practical aspects d) All the above
12) In economics, desire backed by purchasing power is known as _____.
a) Utility b) Demand
c) Consumption d) Scarcity
13) Basic assumptions of law of demand include _____.
a) Prices of other goods should change.
b) There should be substitute for the commodity.
c) The commodity should not confer any distinction.
d) The demand for the commodity should not be continuous
14) In the case of perfect elasticity, the demand curve is _____.
a) Vertical b) Horizontal
c) Flat d) Steep
15) _____ demand forecasting is related to the business conditions prevailing
in the economy as a whole
a) Macro level b) Industry level
c) Firm level d) None of these
16) Perfect, competition is characterized by _____.
a) large number of buyers and sellers
b) homogeneous product
c) free entry and exit of firms
d) all the above
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Questions:
a) Define a monopoly and stage its main features.
b) Why MUL is called a monopoly? Does it enjoy monopoly in car manufacture?
c) In what way do customers surfer from monopoly practices of MUL.
d) What do you suggest to remedy the situation
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Seat
No. Set P
M.B.A. (Semester - I) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Organizational Behaviour (20407104)
Day & Date: Thursday, 18-01-2024 Max. Marks: 80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicate full marks.
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10) The term ‘psychology’ is derived from the word ‘psyche’, which means ‘Soul’ or
‘Spirit’.
a) Latin b) French
c) Greek d) None of these
11) _____ is a potential source of stress.
a) Adequate sleep b) Healthy eating
c) Financial problems d) Regular exercise
12) Burntout is a consequence of _____.
a) stress b) perception
c) attitude d) learning
13) Organisational behaviour is a discipline that deals with study and application
about _____ within organisation.
a) Only individual b) Only group
c) Individual and group d) Entire population
14) In the context of conflicts, what does the term “interpersonal conflicts” refer
to _____.
a) Conflicts between individuals within the same team.
b) Conflicts between different departments in an organization.
c) Conflicts between managers and subordinates.
d) Conflicts between teams working on different projects.
15) _____ the first stage in the change process according to Lewin’s model.
a) Refreezing b) Changing
c) Unfreezing d) Stabilizing
16) _____ level of change involves modifications in an organization's overall
mission, strategy, and structure.
a) Individual change b) Team change
c) Organizational change d) Departmental change
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Seat
No. Set P
M.B.A. (Semester - I) (CBCS) Examination Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Business Statistics (20407105)
Day & Date: Friday, 05-01-2024 Max. Marks: 80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) All questions carry equal marks.
3) Use of calculators is allowed.
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11) The formula for the quartile deviation is _____.
a) Q3-Q2/2 b) Q3-Q2/4
c) Q3-Q2/Q3+Q2 d) Q3-Q1/2
12) If the first quartile is 104 and third quartile is 120 deviation is _____.
a) 7 b) 8.5
c) 8 d) 9
13) If relation between X and Y is positive which means _____.
a) When X increases Y decreases
b) When X decreases Y increases
c) When X increases Y increases
d) None of the above.
14) The _____ of a class is the frequency obtained by adding the frequencies
of all the classes preceding the given class.
a) Class interval b) Class height
c) Cumulative frequency d) Average frequency
15) Which of the following is a branch of statistics?
a) Descriptive statistics b) Inferential statistics
c) Industry statistics d) Both A and B
16) Correlation coefficient always lies between _____.
a) 0 to 1 b) -1 to +1
c) -1 to o d) None of the above.
No. of 15 20 25 35 20 10 5
students.
b) Calculate median for the vacations availed in a year by the employees and
the number of employees who availed the vacation.
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Q.4 Attempt any one of the following. 16
a) Construct index numbers of price for the year 2000 from the following data
by applying –
1) Laspeyres Method
2) Paasche’s Method
Commodities Quantity Price Per Unit (Rs.)
1999 2000 1999 2000
A 3 5 20 25
B 4 6 25 30
C 2 3 30 25
D 1 2 10 7.50
OR
b) Calculate standard deviation for the following frequency distribution.
Roll No. 1 2 3 4 5 6 7 8 9 10 11
Examiner A 24 29 19 14 30 19 27 30 20 28 11
Examiner B 37 35 16 26 23 27 19 20 16 11 21
Examiner C 30 28 20 25 25 30 20 24 22 29 15
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Seat
No. Set P
M.B.A. (Semester - I) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Computer Operations and Management (20407107)
Day & Date: Saturday, 06-01-2024 Max. Marks: 80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions carry equal marks.
2) All questions are compulsory.
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11) A computer system is the integration of physical entities called _____ and
non-physical entities called _____.
a) Network, Hub b) Free wave, Share wave
c) Hardware, Software d) None of these
12) The _____ comes under the System Software category.
a) Utility System b) Working System
c) Operating System d) None
13) To open a new file in MS Word, the shortcut key is
a) Ctrl + N b) Ctrl + V
c) Ctrl + Y d) Ctrl + X
14) Which of the following is not a disadvantage of wireless LAN?
a) Slower data transmission
b) Higher error rate
c) Interference of transmissions from different computers
d) All of the above
15) The basic goal of computer process is to convert data into
a) Graphs b) Files
c) Tables d) Information
16) Effects provided to an object in a power point presentation is called
a) Transition b) Animation
c) Theme d) None of above
Q.4 a) Explain meaning and functions of Windows Operating System and enlist 16
elements of Windows OS interface.
OR
b) Define Information Technology, write concept of IT and Discuss IT
applications in Management.
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savvy and therefore the planned training schedule to make sure users use the
MIS. He asked each department to depute two persons for training. Since the
training was announced suddenly, no senior person came forward for the training.
Only juniors were sent for training. During the training they were allowed to use
mobile. While deploying the information system, it was observed that production
manager, Mr. Murthy, was not able to use computers at all. He continued using the
legacy method of keeping the information about the daily production. There was no
time for the parallel run and the entire system was deployed without testing. After
going live, it was found that some changes were required in the software. Raju
frantically asked for additional budget to carry out modification in the system. Mr.
Shah did not sanction additional budget. Users could not use the system. Head of
Departments were happy using traditional method to manage day-to-day activity.
They did not cooperate with Mr. Raju. This was brought to notice of the President.
Mr. L. Prasad was busy with foreign tours and could not even open the email sent
by Mr. Raju.
Questions:
a) Analyse the following case.
b) Identify the problem
c) Provide alternate
d) Best solution for the same.
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Set
No. Set P
M.B.A. (Semester - I) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Business Law (20407108)
Day & Date: Monday, 08-01-2024 Max. Marks: 80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory
2) Figures to the right indicate full marks.
Page 1 of 3
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11) A _____ is the information and data that identifies an individual in the digital
world.
a) Digital Identity b) Franchise Identity
c) Tenet Identity d) Human Index
12) In case of death of a consumer a Complaint can be filed by _____.
a) Seller b) A consumer
c) Legal Heir d) None of the above
13) The Orders of National Commission can only be challenged in the _____.
a) Supreme Court b) State
c) District d) None of the above
14) A _____ is a symbol that is used to distinguish the goods of one enterprise
from its competitors.
a) Copyright b) Trademark
c) Patent d) None of the above
15) Objectives of Consumer Protection includes _____.
a) To provide a venue for grievances
b) Protecting the consumer against immoral and unfair activities of the
traders
c) Both A & B
d) None of the above
16) Following is true about Electronic signature _____.
a) Used to signing a document digitally
b) Protect the document from falsification
c) A license Certifying Authority issues the digital signature
d) All of the above
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Q.5 Attempt the following cases. 16
a) APPEX Chemicals entered into an agreement with MoonledPharma ltd. to
supply them with 16units calcium and 8 units of magnesium powder for its
medicine unit. By the time APPEX Chemicals supplied 12 units of calcium
and 4 units of magnesium the government restricted free sale of chemicals
for life saving drugs. Every dealer was supposed to get his supply sanctioned
from the government to a maximum of 10 units of each chemical. APPEX
chemicals found it difficult to complete the order of MoonledPharma Ltd.,
i) Can Moonled Pharma Ltd. take action against APPEX Chemicals. Will it
succeed?
ii) Analyse the situation by referring to relevant provisions.
b) Atlantic tours’ is a tourist agency. It also has a group of hotels. The company
offers new types of schemes to the potential customers. Amit was offered a
scheme of staying in a hotel for 6 days and 5 nights for free. However when
he reached the destination he was told that every room of the hotel was
booked. He told them that he was told earlier that his room was booked. He
even showed them the confirmation he received on his mail.
i) Can Amit file a complaint against the tourist agency? Which consumer
right has been violated in this case?
ii) Will he get a relief in this case? Name the relief he will get.
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Seat
No. Set P
M.B.A (Semester - I) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Banking Operations & Services (20407110)
Day & Date: Tuesday, 09-01-2024 Max. Marks: 80
Time: 03:00 AM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) All questions carry equal marks.
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10) NEFT and RTGS are forms of _____ transactions with unique features Providing
interbank fund transfer facility electronically between the customers of banks
a) ECS b) EFT
c) IMPS d) None of the above
11) Which of the following is a type of bank account that can be operated jointly
by two or more individuals?
a) Savings account b) Current account
c) Fixed deposit account d) Joint account
12) Which of the following banks is not a foreign bank operating in India?
a) Citibank b) Standard Chartered Bank
c) DBS Bank d) HDFC Bank
13) Which of the following banks is not a private sector bank in India?
a) HDFC Bank b) Axis Bank
c) ICICI Bank d) State Bank of India
14) Current account deposits are
a) Non repayable b) Non repayable on demand
c) Repayable on demand d) None of these
15) Which agency regulates the money supply in India?
a) The Government of India b) Commercial banks
c) Reserve Bank of India d) None of the above
16) Which of the following statements is true about the central bank?
a) It regulates the entire banking system in the country
b) It is under the ownership of the central government of a country
c) It is the apex bank of a country
d) All of the above
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Seat
No. Set P
M.B.A. (Semester - I) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Enhancing Business Communication Skills (20407106)
Day & Date: Wednesday, 10-01-2024 Max. Marks: 80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) All questions carry equal marks.
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12) _____ is NOT one of the purposes for giving oral presentations
a) To persuade b) To Debate
c) To Build Goodwill d) To inform
13) Wrong decoding means _____
a) Badly worded message
b) Message sent to wrong receiver
c) Interpreted meaning is different from intended message
d) Message sent by wrong sender
14) Evaluation parameters of group discussion includes _____
a) Personality b) Communication
c) Leadership d) All of the above
15) The purpose of a _____ is to help the management identify the reasons
underlying a situation.
a) Report b) Memos
c) Letters d) Circulars
16) _____ is NOT the type of business letter
a) Quotation b) Reference Letter
c) Sales letter d) Business enquiry
Q.5 Read the given case study and answer the questions given below
The role of communication is primordial, which is why the presence in any of the
two sectors is mandatory. In both private and public companies, all four models of
communication are present, namely: top-down communication, upward
communication, horizontal communication and informal communication. The lack
of constant communication in public companies negatively affects the activity of
the company, causing chaos both inside and outside, in the relations with the
public as per study done by an organization in Europe.
In private companies, relaxed communication is encouraged even in the case of
the upward communication approach, while in the public sector, communication is
not as friendly. The private sector encourages employees to freely express ideas,
suggestions, even dissatisfaction, which is absent in the public sector. Regarding
the relationship of the members of the private companies, these are naturally
carried out, the informal communication being fundamental.
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The formal environment that characterizes the public sector imposes on
employees a cold climate, in which the relationship and communication are not as
important as in the case of private companies. Although the private sector is
focused on generating profit, the importance given to employees is not neglected.
Within the private companies, activities such as team building and corporate
events are organized, which aim to communicate between employees.
At the same time, in private companies there is a term brainstorming, which
involves meetings in groups, which encourage communication, the ultimate goal
being to find the right solutions for existing problems or for development. The
operating system within public companies is quite different, so that the activity of
the employees is carried out in a climate in which communication is at the level of
the strictly necessary.
A relatively new concept that has emerged in the private companies in Europe is
the specialization of the employees. Specialization programs are carried out in
different cities, even countries, if it is a multinational company, which has branches
in several countries. Within these programs the employees receive information
regarding the activity of the company, the objectives set, the new implementations
and changes. Often, teams of several people are sent to specializations, thus, the
relationships between team members are strengthened.
Regarding the motivation of the employees, in the private companies they practice
encouragements and the recognition of the merits both by the superiors and by
colleagues. Financial rewards are not always enough. The corporate events come
in support of the employees, giving them the possibility to relax with the work
colleagues, activities that also contribute to the motivation of the employees.
A relaxed management style, open to communication, gives employees the
confidence to express their ideas and opinions. The organization works properly if
there is an efficient management, which gives importance to the professional
training, motivation and reward of the employees.
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Seat
No. Set P
M.B.A. (Semester - II) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Marketing Management (20407201)
Day & Date: Monday, 11-12-2023 Max. Marks: 80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicate full marks.
Q.1 Choose the correct alternatives from the options. 16
1) Marketing channel that, involves no intermediaries to made their products
available to final buyers is classified as _____.
a) Direct channel b) Indirect channel
c) Static channel d) Flexible channel
2) Segmentation is the process of _____.
a) Dividing the market into homogenous groups
b) Selecting one group of consumers among several other groups
c) Creating a unique space in the minds of the target consumer
d) None of these
3) _____ is the concept under which a company carefully integrates and
coordinates its many communications channels to deliver a clear,
consistent, and compelling message about the organization and its
products.
a) The promotion mix
b) Integrated international affairs
c) Integrated marketing communications
d) Integrated demand characteristics
4) The stage is the product life cycle that focuses on expanding market and
creating product awareness and trial is the _____.
a) Decline stage b) Introduction stage
c) Growth stage d) Maturity stage
5) Logistics management is a part of _____.
a) Production b) Marketing channel
c) Supply chain management d) Consumption
6) In _____ segmentation, buyers are divided into different groups on the
basis of life style or personality and values.
a) Geographic b) Demographic
c) Psychographic d) Behavioral
7) Green marketing is defined as developing eco- friendly products and their
packages to Control the negative effects on _____.
a) Environment b) Organization
c) Products d) None of these
8) The first step in the marketing research process is to _____.
a) make the decision
b) collect the information
c) develop the research plan
d) define the problem, the decision alternatives, and research objective
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9) The _____ function of marketing makes the products available in different
geographic regions.
a) Production b) Selling
c) Distribution d) Promotion
10) _____ pricing is the approach of setting a low initial price in order to attract
a large Number of buyers quickly and win a large market share.
a) Market – skimming b) Value – based
c) Market – penetration d) Leader
11) _____ is the last stage of the consumer decision process.
a) Problem recognition b) Post purchase behavior
c) Alternative evaluation d) Purchase
12) All activities involved in selling goods and services directly to final
consumer for them personal non-business use is called _____.
a) Retailing b) Wholesaling
c) Category killer d) Super market
13) Newsletters, catalogues, and invitations to organization-sponsored events
are most closely associated with the marketing mix activity of _____.
a) Pricing b) Distribution
c) Product development d) Promotion
14) _____ is the process of creating an image for a product in the minds of
targeted customers.
a) Segmentation b) Target marketing
c) Positioning d) None of these
15) Which one of the following is not a sales promotion tool?
a) Advertisement b) Discount
c) Dealer contest d) Consumer contest
16) _____ helps to understand how consumers are influenced by their
environment.
a) Consumer behavior b) Motives
c) Perception d) Learning
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Q.5 Analyse the Case. 16
Launching a New Smartphone in a Competitive Market
ABC Electronics is a leading technology company known for its innovative
products. The company has developed a new smartphone with advanced
features and aims to launch it in a highly competitive market. However, it faces
challenges in positioning the product effectively and gaining market share. To
address these challenges, ABC Electronics conducts market research to
understand customer preferences, needs, and buying behaviour. The research
reveals a demand for smartphones with superior camera capabilities and long
battery life. ABC Electronics decides to position its new smartphone as a high-
performance device with exceptional camera features and long-lasting battery
performance. The company develops a marketing strategy that focuses on
product differentiation. It highlights the smartphone's unique features through
targeted advertising campaigns, emphasizing its superior camera quality and
extended battery life. ABC Electronics also partners with popular social media
influencers and tech bloggers to create buzz and generate positive reviews. In
terms of pricing. ABC Electronics adopts a competitive pricing strategy. It
carefully analyses the pricing strategies of its key competitors and sets a price
that offers value for money while maintaining profitability. To attract early
adopters, the company offers limited-time promotional discounts and bundle
offers.
Distribution plays a crucial role in reaching the target market effectively.
ABC Electronics establishes partnerships with major retailers and online
platforms to ensure widespread availability of its new smartphone. It also offers
exclusive deals and incentives to retailers to encourage them to promote the
product prominently. To support its marketing efforts, ABC Electronics invests in
effective marketing communication. It utilizes a mix of traditional and digital
marketing channels, including television ads, online banners, social media
campaigns, and influencer collaborations. The company also creates engaging
content that highlights the smartphone's features and benefits, targeting tech-
savvy consumers. Furthermore, ABC Electronics emphasizes after-sales service
and customer support. It establishes a dedicated customer service team to
address any inquiries or issues promptly. The company also offers extended
warranties and easy replacement policies to enhance customer satisfaction and
loyalty.
Hence, ABC Electronics successfully launches its new smartphone in a
competitive market by implementing effective marketing management strategies.
Through market research, product differentiation, competitive pricing, strategic
distribution, and comprehensive marketing communication, the company gains
market share and establishes a strong presence. Additionally, the focus on after-
sales service and customer support helps build customer loyalty and contributes
to long-term success in the market.
a) How did ABC Electronics address the challenge of positioning its new
smartphone in a highly competitive market?
b) How did ABC Electronics determine the pricing strategy for its new
smartphone?
c) How did ABC Electronics ensure widespread availability of its new
smartphone?
d) What marketing communication channels did ABC Electronics utilize to
support its marketing efforts?
Page 3 of 3
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Seat
No. Set P
M.B.A. (Semester-Il) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Financial Management (20407202)
Day & Date: Tuesday, 12-12-2023 Max. Marks: 80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicate full marks.
Q.1 Choose the correct alternative and rewrite the sentences again. 16
1) What should be the criteria of selection when choosing among mutually
exclusive projects?
a) Selecting a project with a lower cost of capital
b) Selecting a project with the quickest payback
c) Selecting a project with the longest payback
d) Selecting a project with the highest net present value
2) Time value of money indicates that _____.
a) A unit of money obtained today is worth more than a unit of money obtained
in future
b) A unit of money obtained today is worth less than a unit of money obtained in
future
c) There is no difference in the value of money obtained today and tomorrow
d) None of the above
3) In which market the newly issued securities and share are bought or sold
during initial public Offerings (IPO)?
a) Primary market b) Secondary market
c) Insurance markets d) Investment Market
4) The method of converting the amount of future cash into an amount of cash
and cash equivalents value in present is known as:
a) Compounding b) Annuity
c) Discounting d) None of these
5) If rate of interest is 9%, calculate doubling period as per rule 72 _____.
a) 10 years b) 8 years
c) 9 years d) 7.5 years
6) _____ is the process of calculating present value from future value.
a) Discounting b) Compounding
c) Both a & b d) None of these
7) Opening stock+Purchases+Direct Expenses-Closing Stock=_____.
a) Gross Profit b) Net Profit
c) Cost of Goods Sold d) Sales
8) When current ratio is 2:1 and if there is equal increase in current assets &
current liabilities would result in _____.
a) No change in current ratio b) Decrease in current ratio
c) Increase in current ratio d) Current ratio will be double
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9) What is the primary goal of financial management?
a) To minimise the risk
b) To maximise the owner’s wealth
c) To maximise the return
d) To raise profit
10) CAPM stands for _____.
a) Capital asset pricing model. b) Capital amount printing model.
c) Capital amount pricing model. d) Capital asset printing model.
11) _____ is a disadvantage of using the payback period?
a) It does not take into account the cost of capital and timing of return
b) When compared to the accounting rate of return method, it is more
difficult to calculate and understand
c) It does not take the initial investment into account
d) All of the above
12) Total current assets of business are Rs. 600000 and current liabilities are 300000.
The current ratio is_____.
a) 1:2 b) 2:1
c) 1:1 d) 3:1
13) The decisions which are concerned with allocation of funds to the short term
investment proposals are known as:_____.
a) Capital investment b) Working capital decisions
c) Capital budgeting d) None of these
14) If NPV is negative then project should be_____.
a) Accepted b) Rejected
c) No decision d) None of these
15) Working capital is also known as_____ capital.
a) Current asset b) Operating
c) Projecting d) Operation capital
16) Basic Objectives of financial management is_____.
a) Profit maximization b) Wealth maximization
c) Profit planning d) Both a) & b)
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The duration at various stages of the operating cycle is expected to be as
follows:
Raw material stage 2 months
Work-in-progress stage 1 month
Finished goods stage 1/2 month
Debtor’s stage 1 month
Assuming that the monthly sales level of 2,500 units, estimate the gross
working capital necessity. Expected cash balance is 5% of the gross working
capital necessity, and working progress in 25% complete with respect to
manufacturing expenses.
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9) Operative functions of HRM includes _____.
a) Procurement, development, compensation & motivation
b) Maintenance
c) Integration and emerging trends
d) All of these
10) The process of familiarizing the new employees to the organisation rules
and regulations is known as _____.
a) Placement b) Induction
c) Recruitment d) Selection
11) In _____ training, a training centre is set-up and actual job conditions are
duplicated or simulated in it.
a) Classroom b) Apprenticeship
c) Vestibule d) Internship
12) Relative worth of a job is known by _____.
a) Job design b) Job analysis
c) Job evaluation d) Job change
13) _____ is a performance appraisal technique in which appraisers rate
critical employee behaviour.
a) MBO b) BARS
c) BOS d) BOSS
14) Process of studying and collecting information about a job is known as _____.
a) HRP b) Job design
c) Job analysis d) Job evaluation
15) In an organisation initiating career planning, the career path model would
essentially form the basis for _____.
a) Placement b) Transfer
c) Rotation d) All of the above
16) The unstructured interview is _____.
a) Infrequently conducted
b) Typically is unbiased
c) Typically is related to future
d) Typically biased job performance
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Q.5 Analyse the following case and answer the questions 16
Uptron Electronics Limited is a pioneering and internationally reputed firm in
the Electronics industry. It is one of the largest firms in the country. It attracted
employees from internationally reputed institutes and industries by offering high
salaries, perks, etc. It has advertised for the position of an Electronics Engineer
recently. Nearly 150 candidates applied for the job. Mr. Ramesh, an Electronics
Engineering Graduate from Indian Institute of Technology with 5 years working
experience in a medium-sized electronics firm, was selected from among the
130 candidates who took tests and interview. The interview board recommended
an enhancement in his salary by 5,000 more than his present salary at his
request. Mr. Ramesh was very happy to achieve this and he was congratulated
by a number of people including his previous employer for his brilliant interview
performance, and wished him good luck.
Mr. Ramesh joined Uptron Electronics Ltd., on 21st January, 2002, with great
enthusiasm. He also found his job to be quite comfortable and a challenging one
and he felt it was highly prestigious to work with this company during the
formative years of his career. He found his superiors as well as subordinates to
be friendly and cooperative. But this climate did not live long. After one year of
his service, he slowly learnt about a number of unpleasant stories about the
company, management, the superior-subordinate relations, rate of employee
turnover, especially at higher level. But he decided to stay on as he had
promised several things to the management in the interview. He wanted to
please and change the attitude of management through his diligent performance,
firm commitment and dedication. He started maximising his contributions and the
management got the impression that Mr. Ramesh had settled down and will
remain in the company.
After some time, the superiors started riding rough-shod over Mr. Ramesh.
He was overloaded with multifarious jobs. His freedom in deciding and executing
was cut down. He was ill-treated on a number of occasions before his
subordinates. His colleagues also started assigning their responsibilities to Mr.
Ramesh. Consequently, there were imbalances in his family life, social life and
organisational life. But he seemed to be calm and contented. Management felt
that Mr. Ramesh had the potential to bear with many more organisational
responsibilities. So the General Manager was quite surprised to see the
resignation letter of Mr. Shashidhar along with a cheque equivalent to a month’s
salary one fine morning on 18th January, 2004. The General Manager failed to
convince Mr. Ramesh to withdraw his resignation. The General Manager
relieved him on 25th January, 2004. The General Manager wanted to appoint a
committee to go into the matter immediately, but dropped the idea later.
a) What prevented the General Manager from appointing a committee?
b) What is wrong with the recruitment policy of the company?
c) Why did Mr Ramesh's resignation surprise the General Manager?
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Seat
No. Set P
M.B.A. (Semester-Il) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Production Management and Operational Research (20407204)
Day & Date: Thursday, 14-12-2023 Max. Marks: 80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicate full marks.
Page 1 of 3
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10) Plant location is the function of determining location of a plant for _____.
a) investment b) Economy and Effectiveness
c) materials d) machinery
11) Preventive maintenance is undertaken _____ machine fails.
a) Before b) When
c) After d) As
12) _____ includes raw materials, work in progress, finished goods and
spares.
a) Store b) Supply
c) Inventory d) Research
13) ABC analysis aims for _____ .
a) All Better control b) Always best Cost
c) Always Better Control d) Always Bad Cost
14) _____ is a set of international function in maintenance management.
a) TQM b) ISO 14000
c) ISO 20000 d) ISO 9000
15) _____ is one of the secondary functions in maintenance management.
a) Assembly b) Waste Disposal
c) Manufacturing d) Training
16) _____ layout groups machines into cells which function somewhat like
product layout.
a) Cellular Manufacturing b) Process
c) Product d) Straight
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Q.4 Answer the following Long answers 16
a) Maximise ‘𝑍’ = 8,000𝑥1 + 7,000𝑥2 (Subject to constraints)
3𝑥1 + 𝑥2 ≤ 66
𝑥1 ≤ 20
𝑥2 ≤ 40
𝑥1 + 𝑥2 ≤ 45
𝑥1 , 𝑥2 ≥ 0 (Non-negativity constraints)
OR
b) What is production planning and control? What are objectives and
functions?
Q.5 Answer the following. 16
Find the initial transportation cost for the transportation matrix given using North-
West Corner method. Least cost method and Vogel’s Approximation method.
Source Destination Supply
1 2 3 4
A 5 6 7 8 25
B 7 5 4 2 75
C 6 1 3 2 15
Demand 50 30 20 15
Page 3 of 3
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Seat
No. Set P
M.B.A. (Semester-Il) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Research Methodology (20407205)
Day & Date: Friday, 15-12-2023 Max. Marks: 80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) All questions carry equal marks.
Page 1 of 3
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11) _____ is the procedure for gaining knowledge by conducting observation
under controlled techniques.
a) Exploratory design b) Descriptive design
c) Diagnostic design d) Experimental design
12) Obtaining information about an entire population by examine only a part of
it is ______.
a) Census b) Primary data collection
c) Secondary data collection d) Sampling
13) Every individual has a known & equal chance of being selected is known
as ______.
a) Probability sampling b) Non probability sampling
c) Research design d) None of above
14) Fundamental Research is otherwise called as _____.
a) Action Research b) Survey
c) Pilot study d) Pure Research
15) Survey is a ______ Study.
a) Descriptive b) Fact finding
c) Analytical d) Systematic
16) ______ may be simple random sampling & complex random sampling.
a) Probability sampling b) Non -probability sampling
c) Census method d) none of these
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Seat
No. Set P
M.B.A. (Semester - II) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Event Management (20407207)
Day & Date: Saturday, 16-12-2023 Max. Marks: 80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicates full marks.
Q.1 Choose the correct alternative and rewrite the sentences again. 16
1) ______ is early event development stage.
a) Practical event b) Site survey
c) Health and safety d) Evaluation
2) Following are categorized as leisure events ______.
a) Music b) Recreation
c) leisure sports d) All of above
3) ______ is the application of project management to the creation of festivals,
events and conferences.
a) Marketing management b) Event management
c) Project management d) Business management
4) IPRS stands for ______.
a) Indian performance right society
b) Institutional performance right society
c) Indian performance regulatory society
d) Industrial performance right society
5) The person responsible for providing information for event is ______.
a) Event manager b) Event manager
c) Information manager d) Event coordinator
6) ______ are used for uninterrupted power supply at the event venue.
a) Power generator b) Torch
c) Electric board d) Candle
7) ______ of important activities to be taken in specific order.
a) Checklist b) Event Venue
c) Evaluation d) Order
8) _______ refers to the activity of providing food service at the event venue.
a) Catering b) Transportation
c) Ambulance d) Water management
9) _______ is estimate of cost for a specialized period.
a) Event cost b) Event budget
c) Event revenue d) Event income
10) Creating a tagline can be effective tool for ______ an event.
a) Advertising b) Marketing
c) Branding d) Promotion
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11) _______ is the function of catering management.
a) Hospitality b) Tourism
c) Transportation d) Security
12) On a broader scale event are classified into _____ major categories.
a) 1 b) 2
c) 3 d) 4
13) _____ handles legal formalities in an event.
a) Boss b) Event manger
c) Owner d) Legal head
14) Following do not constitute an event _____.
a) Trade fare b) Zumba Dance
c) Conference d) Convention
15) Computer aided event management is associated with the use of _____.
a) Mobile b) Laptop
c) Information technology d) Internet
16) ______ are formal in nature.
a) Wedding b) Anniversary
c) Conference d) College get together
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Seat
No. Set P
M.B.A. (Semester - Il) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Hospitality & Tourism Management (20407208)
Day & Date: Monday, 18-12-2023 Max. Marks: 80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicates full marks.
Page 1 of 2
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11) Internal tourism includes_____.
a) Domestic & Inbound tourism b) Inbound tourism
c) Domestic tourism d) Outbound tourism
12) A person who is travelling a place for pleasure is known as_____.
a) Tourist b) Traveller
c) Inbound tourism d) None of these
13) Palace on wheels & royal orient trains journey started at _____ place.
a) Chennai b) Delhi
c) Mumbai d) Kolkata
14) TAAI stands for _____.
a) Travel Association of Agents of India
b) Trade Agents Association of India
c) Trade Association of Agents of India
d) Travel Agents Association of India
15) PATA stands for _____.
a) Pacific Asia Tourism Association
b) Private Asia of Tourism association
c) Pacific Asia Trade Association
d) Pacific Asia Travel Association
16) _____ travel is known as people who travelled on the basis of business.
a) Leisure travel b) Business travel
c) Corporate travel d) Commercial travel
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Seat
No. Set P
M.B.A. (Semester - II) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Logistics and Supply Chain Management (20407209)
Day & Date: Tuesday, 19-12-2023 Max. Marks: 80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicate full marks.
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9) Global supply chain management means providing the products and
services all over the_____.
a) Village b) City
c) Globe d) Metropolitan
10) When suppliers, distributors, and customers partner with each other to improve
the performance of the entire system, they are participating in a _____.
a) Channel of Distribution b) Value Delivery Network
c) Supply Chain d) Supply and Demand chain
11) _____ which is the direct sale of goods and services between businesses.
a) C2C b) B2C
c) B2B d) C2B
12) A _____ is a type of commerce where a consumer or end user provides a
product or service to an organization.
a) C2C b) B2B
c) C2B d) B2C
13) DTM stand for _____.
a) Domestics Transportation Management
b) Domestics Tentative Marketing
c) Departmental trading services
d) Department transport material
14) _____ is a business practice in which services or job functions are
farmed out to a third party.
a) Outsourcing b) Logistics
c) Demand d) supply
15) 4. Different phases of customer services are _____.
a) Pre-Transaction Phase b) Transaction Phase
c) Post-Transaction Phase d) All of these
16) The purpose of green supply chain management is_____.
a) increasing environmental efficiency
b) Earn profit
c) Global business
d) supplying farm products
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Q.5 Attempt the following question 16
Improving Supply Chain Responsiveness at a Leading European Grocery
Retailer.
How does a leading European Grocery Retailer with nearly 1000 stores and over
10 million SKU/Store combinations respond when the need to cater to rising
consumer incomes, expectations and individualism translates into higher supply
chain complexity and costs?
The answer: Improve visibility and enhance collaboration between retail stores
and central functions in order to replenish stores more efficiently while
simultaneously lowering logistics costs. Working with a leading edge supply
chain consulting form, the retailer realized that the increasingly unpredictable
nature of consumer behaviour makes planning more and more difficult. So, more
time is spent on planning but the results are less valuable because planning
involves making assumptions about what will happen rather than reacting to what
customers are actually doing. Consequently, the retailer determined that the only
way to be responsive to increasing consumer demands was to build processes
and define rules that required less day to day planning. According to the retailer’s
VP of Supply Chain, “Ten years ago, we made a fundamental choice to no longer
believe in the power of forecasting. We don’t believe in the predictability of
customer behaviour. As the offer in products, information and services keeps
growing forecasting is getting more difficult.” They quickly determined that this
required development of a highly automated replenishment process with a single
point of customer demand forecasting and centralized control management.
“Now the supply chain is designed as a pull chain with input from customer
behaviour and forecasting models. The base for logistics is what the customer
buys supported by other parameters around when do customers visit.” says the
retailer’s VP of Supply Chain. Decisions and store planning and forecasting
needed to be much more reactive which required the availability of continuous,
near real-time information. Traditional processes were typically built around
batch processing cycles, usually one per day. Moving from a batch to a flow
system (continuous operation and continuous decision making) facilitated
individualized delivery schedules based on geography, transport costs, type of
merchandise etc. Naturally, some batching still occurred in the process, such as
deliveries to the distribution Centre from suppliers or the start of a new promotion
but the emphasis is on continuous flow of information, with no artificial barriers to
impede the reaction time. To determine how much of a particular product to send
to a particular store requires knowledge of the present and historic service levels
as well as constraints of both the product and the store. Each item/store
combination has a unique set of parameters. For some products, such as dry
groceries, the parameter is simple- when one full case is sold, one new case is
ordered. But for items like fresh produce, factors like the desire for freshness, an
attractive presentation and the cost of shrinkage must all be taken into account
before deciding on an order schedule. Predictive forecasting is only used for
special situations such as promotions and events. Once the promotion is started,
however, ordering is quickly adjusted to reflect actual consumer behaviour in the
store (e.g. real time POS data).
According to the retailer’s VP of Supply Chain “The replenishment process is
now fully automated. We have a central control room where the switchboard is
operated. Here we monitor the assortment behaviour, the effect of the weather,
the differences in revenues compared to that type of local store etc. It is all in one
place and there is centrally integrated responsibility for all DCs, local stores, etc.
Local stores only have to focus on sales, their store (clean, products available)
and customer attention. The central department decides what products come in,
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in what amounts and prescribes how to fill the store. The store just has to
execute.” As a result of these enhancements to their planning and replenishment
processes, the retailer was able to realize some substantial benefits including a
50% reduction in out of stocks. The amount of time employees spend on store
processing has declined significantly and improved availability of goods, fewer
leftovers and less time spent on ordering has translated into more time for
employees to work directly with customers.
In addition, supplier investigation into product availability also proved that
availability increased 14% during promotions. Most importantly, however, the net
result of creating a collaborative, automated, real-time event driven system is
increased confidence that on Notes any given day a customer who walks in to
any one of the retailer’s stores will leave satisfied.
Question Analyze the case and write down the case facts.
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Seat
No. Set P
M.B.A (Semester - II) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Employability Skills (20407206)
Day & Date: Wednesday, 20-12-2023 Max. Marks: 80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicate full marks.
Page 1 of 3
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12) Production work _____due to strike or lockout.
a) Cost Increases b) Panic Increases
c) Fatigue Increases d) Stops
13) The Process of formally introducing oneself is called_____.
a) Hiring b) Decision
c) Self introduction d) Seeking
14) Self introduction should show how _____ you are.
a) Dull b) Confident
c) Angry d) Weak
15) Official conversations are part of_____.
a) Informal Communication b) Formal Communication
c) Resumes d) Families
16) Types of skill Development includes_____.
a) Speaking b) Listening
c) Negotiating d) All of these
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Q.5 Case Study. 16
Business etiquette's
Mrs. Lalita is an agent of LIC of India branch 915. She enjoys her profession
however fellow’s agents and branch officials have noticed some of her habits
including dressing sense last Saturday Mrs. Lalitha went to meet with prior
appointment a high network individual named Mr. Ramesh Shah wearing faded
jeans floral top and flip flops. With all the office staff of Mr. Shah in attendance
when Mrs. Lalita entered his cabin through the office staff who was seated in the
hall the office staff made a notice of Mrs. Lalitha’s attire and was not impressed
even though Mrs. Lalitha has arrived to miss meet Mr. Shah with a prior
appointment his secretary was not convinced that she represents a life insurance
company however Mrs. Lalita was given audience with Mr. Shah where she sat
across the table and placed her bag on it she had greeted Mr. Shah in his
language and sat only when he was told to do so Mrs. Lalitha began her
conversation by exchanging niceties and then enquiring with Mr. Shah about his
age qualification family details and annual income in the middle of the
conversation Mrs. Lalitha and set a call on her cell phone. By excusing herself
while Mr. Shah was responding to her queries the agent checked her mobile for
what's app and other messages in a casual manner. Mr. Shah got an important
call from his associate and had to leave for an urgent meeting hence he requested
Mrs. Lalitha to come again after an hour at 4 PM after having light snacks in the
neighbouring restaurant Mrs. Lalitha began to shop for groceries and clothes she
got all her normal duties done prior to the weekend as she was too busy shopping
she forgot to keep appointment and when to see Mr. Shah at around 4:30 PM. she
found that Mr. Shah Had left for the day, this left Mrs. Lalita very frustrated and
dejected
Case Questions:
1) Describe what Mrs. Lalita had did right in this scenario? 4
2) Describe what Mrs. Lalita did wrong and what she could do to correct it? 4
3) Discuss some topics of discussion Mr. Shah could have with Mrs. Lalita in 8
their Meeting.
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Seat
No. Set P
M.B.A. (Semester - III) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Strategic Management (20407301)
Day & Date: Monday, 18-12-2023 Max. Marks: 80
Time: 11:00 AM To 02:00 PM
Instructions: 1) All questions carry equal marks.
2) All questions are compulsory.
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9) _____ defines how each individual business unit will attempt to achieve its
mission.
a) Business strategy b) Corporate strategy
c) Functional strategy d) National strategy
10) _____ is NOT included in the Porter’s Five Forces model?
a) Potential development of substitute products
b) Bargaining power of suppliers
c) Rivalry among stockholders
d) Rivalry among competing firms
11) A vision statement answers ______ of the following.
a) What is our business? b) Who are our employees?
c) Why do we exist? d) What do we want to become?
12) Low cost, Differentiation and Focus are examples of _____.
a) Corporate strategies b) Operational Strategies
c) Business Strategies d) Functional Strategies
13) _____ strategy is often considered as an entrepreneurial strategy.
a) Expansion Strategy b) Retrenchment Strategy
c) Combination Strategy d) Stability Strategy
14) The competitive threat model or the five forces model was developed
by _____.
a) Gray Hamel b) Peter Drucker
c) Michael E. Porter d) C. K. Prahlad
15) A company’s competitive strategy should be _____.
a) Generic b) Specific
c) Board d) Narrow
16) _____ is concerned with tracking a strategy as it is being implemented.
a) Strategy Formulation b) Strategy control
c) Strategy design d) Strategy implementation
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Q.5 Case Study 16
DD is the India’s premier public service broadcaster with more than 1,000
transmitters covering 90% of the country’s population across an estimated 70
million homes. It has more than 20,000 employees managing its metro and
regional channels. Recent years have seen growing competition from many
private channels. numbering more than 65, and the cable and satellite operators
(C & S). The C & S network reaches nearly 30million homes and is growing at a
very fast rate.
DD’s business model is based on selling half -hour slots of commercial time
to the programme producers and charging them a minimum guarantee. For
instance, the present tariff for the first 20 episodes of a programme is Rs. 30
lakhs plus the cost of production of the programme. In exchange the producers
get 780 seconds of commercial time that he can sell to advertisers and can
generate revenue. Break-even point for producers, at the present rates, thus is
Rs. 75,000 for a 10 second advertising spot. Beyond 20 episodes, the minimum
guarantee is Rs. 65 lakhs for which the producer has to charge Rs. 1,15,000 for
a 10 second spot in order to break-even. It is at this point the advertisers face a
problem.
The competitive rates for a 10 second spot is Rs. 50,000. Producers are
possessive about buying commercial time on DD. As a result, the DD’s
projected growth of revenue is only 6-10%as against 50-60% for the private
sector channels. Software suppliers, advertisers and audiences are deserting
DD owing to its unrealistic pricing policy. DD has three options before it. First, it
should privatize, second, it should remain purely public service broadcaster and
third, a middle path. The challenge seems to be to exploit DD’s immense
potential and emerge as a formidable player in the mass media.
a) What is the best option, in your view, for DD?
b) Analyse the SWOT factors the DD has?
c) Why do you think that the proposed alternative is the best?
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Seat
No. Set P
M.B.A. (Semester - III) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Management Accounting (20407302)
Day & Date: Tuesday, 19-12-2023 Max. Marks: 80
Time: 11:00 AM To 02:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicate full marks.
Q.1 Choose the Correct alternative: 16
1) The term management accounting was first coined in _____.
a) 1960 b) 1950
c) 1945 d) 1955
2) Management accounting is ______.
i) Subjective
ii) Objective
a) Only i) b) Only ii)
c) Both i) & ii) d) None of the above
3) The use of management accounting is _____.
a) Optional
b) Compulsory
c) Legally obligatory
d) Compulsory to some and optional to others
4) The management accounting can be stated an extension of ______.
i) Cost Accounting
ii) Financial Accounting
iii) Responsibility Accounting
a) Both i) & ii) b) Both i) & iii)
c) Both ii) & iii) d) i), ii), iii)
5) Which of the following is true about management accounting?
i) Management accounting is associated with presentation of accounting
data.
ii) Management accounting is extremely sensitive to investors needs.
a) Only i) b) Only ii)
c) Both i) & ii) d) None of the above
6) A factory produces two types of articles Y and Z. Article Y takes 8 hours to
make and Z takes 16 hours. In a month (25 days * 8 hours) 600 units of X
and 400 units of Z are produced. Given budgeted hours 8000 per month
and men employed are 50. Determine Activity ratio, Capacity ratio and
efficiency ratio.
a) 112%, 140%, 140% b) 140%, 112%, 140%
c) 140%, 140%, 112% d) None of the above
7) Plant utilization budget and Manufacturing overhead budgets are types of ____.
a) Production budget b) Sales budget
c) Cost budget d) None of the above
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8) R&D budget and Capital expenditure budget are examples of ______.
a) Short-term budget b) Current budget
c) Long-term budget d) None of the above
9) When standard costs are used, the amount of detailed record keeping will
normally _____.
a) Reduce b) Increase
c) Stay the same d) None of the above
10) If labour time is based on the maximum efficiency, the unit cost will be ____.
a) Higher b) Lower
c) Equal d) None of the above
11) The labour engaged in the making of a product is known as ______.
a) Direct labour b) Indirect labour
c) Temporary labour d) None of the above
12) _____ is responsible for setting up of materials price standard.
a) Production department b) Engineering department
c) Purchase department d) None of the above
13) While determining material quantity standards, a proper consideration
should be assigned to ______.
a) Normal material wastage b) Abnormal material wastage
c) Both a) and b) d) None of the above
14) The term contribution refers to ______.
a) The difference between selling price and fixed cost
b) The difference between selling price and variable cost
c) Profit
d) None of these
15) The accountant’s concept of marginal cost differs from the Economist’s
concept of marginal cost in the matter of exclusion of _______.
a) Variable cost b) Semi-variable cost
c) Fixed cost d) None of these
16) Financial control report comes under _____.
a) Dynamic financial reports b) Static financial reports
c) Extensive Activity report d) None of the above
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Q.4 Answer the following. 16
a) Objectives of Standard Costing
OR
b) The standard cost card shows the following details relating to the materials
needed to produce 1 kg of groundnut oil:
Quantity of groundnut oil required: 3 kg
Price of groundnut oil: $2.5/kg
Actual production data are given as follows:
Production during the month: 1,000 kg
Quantity of material used: 3,500 kg
Price of groundnut oil: $3/kg
Required:
1) Calculate the material cost variance.
2) Calculate the material price variance
3) Material usage variance
Page 3 of 3
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Seat
No. Set P
M.B.A. (Semester - III) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Marketing Management
Brand Management (20407305)
Day & Date: Thursday, 21-12-2023 Max. Marks: 80
Time: 11:00 AM To 02:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicate full marks.
Q.1 Choose the correct alternatives from the options. 16
1) If a company uses successful brand names to launch a new or modified
product in a new category, this strategy is called ____.
a) Brand extension b) Co-branding
c) Line extension d) Multi branding
2) When two brand names from different companies use the name of the same
product, this branding strategy is called _____.
a) Umbrella branding b) Store branding
c) Mega branding d) Co-branding
3) Trademarked devices that help to identify and differentiate a brand from its
competitors are called _____.
a) Brand dilution b) Brand Extension
c) Brand elements d) None of the above
4) _____ occurs when a customer feels that the company is delivering the
product as its brand had promised.
a) Brand dilution b) Brand extension
c) Brand bonding d) None of the above
5) A consumer’s ability to identify a brand, recall its performance and compare
it with other brands is called _____.
a) Brand portfolio b) Brand extension
c) Brand bonding d) Brand awareness
6) If a consumer does not wish to associate themselves with the brand or its
products, this phenomenon is called _____.
a) Brand portfolio b) Brand dilution
c) Brand bonding d) Brand awareness
7) A set of brands and brand lines in a particular category that a company
offers to its customers is called _____.
a) Brand portfolio b) Brand equity
c) Brand bonding d) Brand awareness
8) There are two aspects of a brand in a brand image - one is association and
the other one is _____.
a) Packaging b) Labelling
c) Personality d) Awareness
9) Both brand association and brand personality are a part of _____.
a) Brand-symbol b) Brand-image
c) Brand relationship d) None of the above
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10) A brand that can assure legal protection and restrict its use to a single seller
is called _____.
a) Trademark b) Brand image
c) Brand association d) None of the above
11) _____ensures repeat purchase and helps marketers overcome competition
from other firms.
a) Brand awareness b) Brand loyalty
c) Brand association d) None of the above
12) The strategy adopted by retailers and wholesalers for creating their private brand
is called _____.
a) Store brand b) Mega brand
c) Brand extension d) Co-brand
13) _____ defines what the brand thinks about the consumer, as per the consumer
a) Brand attitude b) Brand positioning
c) Brand relationship d) Brand manage
14) Brand feelings are customers _____.
a) Emotional responses b) Rational responses
c) Moral responses d) Direct responses
15) _____ is the structure of brands within an organisational entity.
a) brand recognition b) brand equity
c) brand architecture d) brand monitoring
16) A brand is defined as an _____ asset.
a) liquid b) fixed
c) current d) intangible
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Q.5 Attempt the following case study. 16
Mountain Dew, the soft drink distributed and manufactured by PepsiCo was
invented in Knoxville, Tennessee in the 1940s.
Launched in Indian in early 2003, Mountain Dew was positioned as an ‘energy and
exhilaration’ drink - same as across the world. Pepsi started with two JWT India-
created television commercials that attempted to capture the brand’s spunk and
attitude. The first ad featured four ‘Dew Dudes’ being asked (by a voice over)
whether they’d visited some famous tourist attractions around the world. On being
asked ‘Big Ben dekha?’, the ads show shots of the boys bungee jumping off the
Big Ben. ‘Jump maara,’ one of them answers, ‘Baja diya baarah,’ says another,
‘Par boring thaa saara,’ a third shrugs. The ad continues in this vein till the voice
over asks ‘Sab kuchh toh kiya, but have you done the dew?’ The boys vouch for
the drink as soon as they taste it.
The second ad became a cult hit. It featured a Dew Dude on a bike chasing a
cheetah in a Savannah, catching up with it, leaping and wrestling it into submission
before pulling a can of Mountain Dew from its throat! ‘Cheetah bhi peeta hai’
remarked another Dew Dude.
Yet, Mountain Dew did not live up to all the hype. A survey by Synovate in late
2005 showed that people preferred Sprite and Limca. The ad campaigns itself
were found to be over the top and unrealistic.
This repositioning saw the introduction of the ‘Dar Ke Aage Jeet Hai’ campaign.
Designed by JWT India, these ads was set in a river rapid where some guys were
going to attempt river rafting. The ad starts with a nervous guy telling himself ‘Itna
mat dar, beta Joy. Sunny ko dekh, kaisa chilled out sa baitha hai’. Sunny is saying
a silent prayer ‘Bhagwaan, aaj apne Sunny ko bacha lena. Main Anshul ki tarah
stud nahin hoon’. Anshul, a well-built guy is thinking ‘Kya faayda teri body ka
Anshul? Sabse dara toh tu hi hai’. Suddenly, accompanying shots of the raft
overturning a voice over remarks ‘Boss, dar sabko lagta hai, gala sabka
sookhta hai. Toh aaney do dur ko, kyunki dar ke aagey jeet hai’. The next shot
show cheerleaders worrying for the overboard rafters when suddenly the raft
comes out of the water and wins the race.
Questions
a) Define Brand Repositioning. When does company consider about brand
repositioning?
b) ‘Elaborate how Mountain Dew has been repositioned from the above case.
Page 3 of 3
SLR-CD-23
Seat
No. Set P
M.B.A. (Semester - III) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Banking Management
Banking Operations Management (20407317)
Day & Date: Friday, 22-12-2023 Max. Marks: 80
Time: 11:00 AM To 02:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicates full marks.
Page 1 of 3
SLR-CD-23
9) ______ means bailment of goods as security against the loan.
a) Pledge b) Order
c) Acceptance d) Discharge
10) In hypothecation possession remains with ______.
a) Borrower b) Lender
c) Third party d) None of the above
11) _____ acknowledges human-created marks on a specially printed paper.
a) SDR b) QDR
c) OMR d) PQR
12) _____ can be seen as a “memorandum” of the liabilities of the company,
and it is used to authorize a payment.
a) Voucher b) Bond
c) Loan d) MSME
13) ______ relates to payments made regularly to repay an outstanding loan
within a certain time frame.
a) Equated monthly instalment b) Equity Monthly initiated
c) Earning month instalment d) Equity month instalment
14) There are ______ parties to cheque.
a) Four b) Three
c) Two d) One
15) When a bond trades at a ______; the interest rate is more than the
prevailing interest rates.
a) Discount b) Exchange
c) Low d) Premium
16) ______ is the penalty one has to pay because of delayed loan EMI.
a) Discount b) Exchange rate
c) Penal interest d) Price
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Q.5 Attempt the following. 16
From the following particulars, prepare the bank reconciliation statement of Shri
Krishan as on March 31,2014.
a) Balance as per passbook is Rs. 10,000.
b) Bank collected a cheque of Rs. 500 on behalf of Shri Krishan but wrongly
credited it to Shri Krishan’s account.
c) Bank recorded a cash book deposit of Rs. 1,589 as Rs. 1,598.
d) Withdrawal column of the passbook under cast by Rs. 100.
e) The credit balance of Rs. 1,500 as on the pass-book was recorded in the
debit balance.
f) The payment of a cheque of Rs. 350 was recorded twice in the passbook.
g) The pass-book showed a credit balance for a cheque of Rs. 1,000
deposited by Shri Kishan.
Page 3 of 3
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Seat
No. Set P
M.B.A. (Semester - III) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Financial Management
Corporate Tax Management (20407307)
Day & Date: Saturday 23-12-2023 Max. Marks: 80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicate full marks.
Q.1 Choose the correct alternative. 16
1) The Income Tax Act, was enacted in:
a) 1921 b) 1951
c) 1961 d) 1981
2) Mr. X has started his business from 2nd Sept, 2019 and does not have any
other source of Income, his first previous year will start from ______.
a) 1st April, 2011 b) 2nd September,2019
c) Any of the above d) None of the above
3) In Assessment year, the tax will be calculated at ______.
a) current year rate
b) previous year rate
c) previous to previous year rate
d) none of the above
4) Assesses means a person from whom ______.
a) Tax is to be collected b) TDS is to be deducted
c) Advance tax is collected d) all of the above
5) Agriculture income is exempt in India:
a) True b) False
c) Somewhat agree d) Neither of them
6) Agricultural income from foreign is tax _____.
a) True b) False
c) Somewhat agree d) Neither of them
7) Sale of land is a ______.
a) Capital Receipt b) Revenue Receipt
c) Both of the above d) Neither of the above
8) Sales of goods is a ______.
a) Revenue Receipt b) Capital Receipt
c) Both of the above d) Neither of the above
9) As the income goes up, the slab of income tax rate goes _______.
a) Up b) Down
c) Moderate d) Fluctuate
10) The financial year starts from _______.
a) 1st Jan to 31st Dec b) 1st April to 31st March
st th
c) 1 Oct to 30 September d) 1st July to 31st August
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11) Person includes _______.
a) AOP b) BOI
c) Company d) All of the above
12) Income tax is paid by every individual depending on his ______.
a) Citizenship b) residential status
c) both of the above d) neither of the above
13) Income tax is a ______.
a) Direct tax b) Indirect tax
c) Neither of the above d) Both of the above
14) Income tax is collected by ______.
a) state government b) central government
c) Semi-Government d) All of the above
15) Assessee includes any person in respect of whom:
a) who is liable to pay tax
b) any person in respect of whom proceedings under the Act have been started
c) any person who is deemed to be an asssessee
d) all of the above
16) The residential status of an Individual can be ______.
a) Resident and Ordinary Resident
b) Resident but not ordinary resident
c) Nonresident
d) All of the above
Page 2 of 3
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Q.4 Answer the following. (Any One) 16
a) Compute the tax payable by the Assessee below 60 years of age for the A.
Y. 2023-24 from the following Information.
Name of Assessee M N O P Q
Non-Agriculture NIL 1,80,000 3,20,000 8,00,000 4,00,000
Income (Rs.)
Agriculture 8,00,000 8,00,000 80,000 NIL 80,000(Loss)
Income (Rs.)
OR
Page 3 of 3
SLR-CD-25
Seat
No. Set P
M.B.A (Semester - III) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Tourism and Hospitality Management
Fundamentals of Hospitality Management (20407309)
Day & Date: Friday, 05 -01-2024 Max. Marks: 80
Time: 11:00 AM To 02:00 PM
Instructions: 1) All questions carry equal marks.
2) All questions are compulsory.
Page 1 of 2
SLR-CD-25
10) A person who moves from one location of another is known as _____.
a) Tourist b) Traveller
c) Inbound tourist d) Out bound tourist
11) The first hotel in India was established in the year ______.
a) 1903 b) 1803
c) 1947 d) 1957
12) The symbol of hospitality is associated with _____.
a) Apple b) Pineapple
c) Orange d) Grapes
13) _____ types of hotels would likely appeal most to pleasure/ leisure travellers.
a) Airport hotels b) Resort hotels
c) Residential hotel d) Convention hotel
14) Suite hotels usually feature ______.
a) several types of food and beverage services.
b) more public areas and guest services than other hotels.
c) guestrooms with separate bedrooms and living rooms.
d) leisure sports activities.
15) _____ is not a major component of tourism.
a) Transport b) Accommodation
c) Tour operators d) Shops
16) ITDC stands for _____.
a) International Tourism Development Corporation
b) India Tourism Development Corporation
c) India Tourism Destination Corporation
d) India Tourism Development Company
Q.5 What is the importance of hospitality industry in India? What are the issues and 16
challenges faced by the hospitality industry in India?
Page 2 of 2
SLR-CD-26
Seat
No. Set P
M.B.A (Semester - III) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
PRODUCTION AND MATERIALS MANAGEMENT
Purchasing and Inventory Management (20407311)
Day & Date: Friday, 22-12-2023 Max. Marks: 80
Time: 11:00 AM To 02:00 PM
Instructions: 1) All questions carry equal marks.
2) All questions are compulsory.
Page 1 of 4
SLR-CD-26
9) Which among the following models is used to calculate the timing of the
inventory order?
a) Economic order quantity model
b) Fixed order quantity model
c) Reorder point model
d) Fixed order inventory model
10) In the ABC Analysis system the B category stands for_____
a) Outstanding importance in value
b) Comparatively unimportant in value
c) Comparatively important in value
d) Average importance in value
11) Financially, inventories are very important to manufacturing companies and
represent_____ of total assets on the balance sheet.
a) 20% to 60% b) 10% to 45%
c) 25% to 40% d) 50% to 80%
12) The information needed to develop an MPR includes:
a) The production plan
b) Forecasts for individual end items
c) Actual orders received from customers and for stock replenishments.
d) All of the above
13) A company that maintain a sufficient safety margin by having extra inventory
against certain situations are termed as_____
a) Inventory b) lot size
c) safety stock d) Lead
14) Reorder point =_____+_____
a) Lead time demand, safety stock
b) Forecasted daily unit sale, lead time
c) Reorder point, lead time demand
d) Safety level of stock, demand per day
15) Today the concepts of_____ manufacturing stress the need to supply
customers with what they want when they want it and to keep inventories at
a_____.
a) TQM, maximum b) Six Sigma, maximum
c) JIT, minimum d) ISO 9000, minimum
16) Materials management is also called_____
a) Distribution planning
b) Control and logistics management
c) Both of the above
d) Neither of the above
Page 2 of 4
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Q.4 Answer the following Long answers. 16
a) Explain the concept of Purchase Management. Also explain objectives of
purchasing, Responsibilities of purchase department.
OR
b) What do you mean by “make or buy analysis”? Discuss the factors influencing
make or buy decisions
Page 4 of 4
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Seat
No. Set P
M.B.A. (Semester - III) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
System Management
Management Information System (20407319)
Day & Date: Friday, 05-01-2024 Max. Marks: 80
Time: 11:00 AM To 02:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicate full marks.
Page 1 of 3
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8) _____ knowledge is the knowledge that we procure from personal experience
and context.
a) Tacit b) Implicit
c) Explicit d) Procedural
9) ____ is a form of software theft.
a) Software Patent b) Software Copyright
c) Software Piracy d) Software Privacy
10) _____consists of data that have been retrieved, processed or otherwise
used for informative purpose in the organisation.
a) Skills b) Knowledge
c) Production d) Information
11) _____ helps the decision maker to retrieve, data and test alternative
solutions during the process of problem solving.
a) ESS b) HRIS
c) DSS d) TPS
12) _____ is a set of people, procedures and resources that collects, transforms
and disseminates information in an organisation.
a) Information System b) Computer System
c) Marketing System d) Production System
13) ____ is one of the Strategic roles of Information system.
a) Selecting proper staff b) Creating Competitive edge
c) Putting a Purchase order d) Proceeding Transactions
14) _____ in the GDSS refers to the conference facility itself, including the
room, the tables, and the chairs.
a) Processor b) Software
c) Policy d) Hardware
15) _____ in the system may be enormous or ambiguous, incomplete or may
not be organised properly.
a) Knowledge b) Information
c) Data d) Wisdom
16) ____ are intended to be used by the senior managers directly to provide
support to non-programmed decisions in strategic management.
a) ESS b) TPS
c) OAS d) GDSS
Page 2 of 3
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Q.5 Case study.
Vanguard’s decision support system software is used by thousands of
companies for enterprise decision analysis. The software makes it possible to
apply decision analysis techniques throughout an organization to problems
ranging from simple projects to enterprise-wide strategic plans. The Vanguard
System™ is a comprehensive business solution for improving the quality,
reliability, and speed of management decisions. It does this by helping collaborate
with colleagues on important plans, analyze alternatives using state-of-the-art
modelling and simulation techniques, automate routine decisions using expert
system technology, and improve overall management effectiveness by adding
structure to a normally chaotic process. Vanguard’s collaboration abilities go well
beyond simple communication strategies like Web conferencing. Rather,
Vanguard is based on principles of knowledge capture.
The Vanguard System can combine the knowledge captured by many
individuals to create a Collective Intelligence that is useful for testing business
plans and automating routine operations. Vanguard combines all of the most
powerful and essential quantitative methods in management with features of
spreadsheets, artificial intelligence tools, and math applications to produce an
advanced business modelling system. Vanguard improves the speed, reliability,
and quality of routine decisions by combining its business modelling capabilities
with Expert System technology. Vanguard has the potential to transform business
by improving management team decisions rather than simply analyzing
operational data. Vanguard supports a wide variety of methods for integrating
data and it can connect to virtually any business system, such as: Support for
Customizable Functions, Databases, Enterprise Systems, ODBC, WSDL/SOAP,
Excel integration, File read/write for XML, CSV, TXT, RTF, HTML, and others.
a) Identify the main capabilities of the DSS software from the narrative? 04
b) Why should DSS support data integration as mentioned? 04
c) The Vanguard System™ has been dubbed also as a KMS and an Expert 04
System. Why do you think a DSS should also be a KMS I Expert System?
d) Based on the information provided, write a brief as to how can the functional 04
areas of HR, Marketing and Finance leverage the capabilities and
functionalities of a DSS?
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Seat
No. Set P
M.B.A (Semester - III) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Human Resource Management
Strategic Human Resource Management (20407313)
Day & Date: Sunday, 07-01-2024 Max. Marks: 80
Time: 11:00 AM To 02:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicates full marks.
Page 1 of 3
SLR-CD-28
10) _____ provide a short-list of candidates to proceed to the selection phase.
a) Selection b) Training
c) Investment d) Recruitment
11) Professional journal is a ____ source of recruitment.
a) External b) Internal
c) Professional d) Regular
12) ______ programs support the specific business objectives of the employer
in that incentives are aligned with business strategies.
a) Traditional Pay b) Strategic Pay
c) Wages d) None of the above
13) Executive compensation covers employees that include.
a) Presidents of company b) Chief Executive officers
c) Both A and B d) None of the above
14) Types of ESPO’s are/is _____.
a) Employees Stock Option Schemes
b) Employee Stock Purchase Plans
c) Restricted Stock Award (RSA)
d) All of the above
15) Retirement is a ______ type of separation.
a) Voluntary b) Compulsory
c) Both d) None of the above
16) An organization separates their employees for a short stretch of time is
termed as_____.
a) Lay-off b) Retrenchment
c) Retirement d) Dismissal
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SLR-CD-28
In 2008, for example, 70 per cent of its graduate intake came from just five
universities. While graduate recruits often take on managerial responsibilities
relatively early in their careers, the aim is to create a talent pool for more senior
managerial positions and, therefore, retention of graduate recruits is paramount. To
achieve this objective, the development programme is highly structured and whilst
there is limited scope for recruits to specialise in particular areas of the business or in
specific managerial roles, the programme seeks to develop generic managerial
competencies to enable graduate recruits to fulfil a range of future positions. The
programme includes personalised development programmes, mentoring,
secondments (including frequent international assignments in its overseas operations
and in partner or client organisations) and work shadowing. During the three years,
each graduate also has the opportunity to work across different departments and
operational areas of the company and to work in cross-functional project teams, often
in leadership roles. The ‘programme’ graduates are treated very much as separate to
other graduates working in the firm during their three years’ training.
A problem for many graduate recruiters is retention of graduates both during and
following the formal programme, especially given the investment already made in
recruiting and developing graduates. WBB experience a lower level of turnover of
employees during the programme than the industry average, which the company puts
down to the content of the programme and the range of benefits they offer their
recruits. In the two years following the programme, however, WBB experiences an
unacceptable level of turnover among its graduate recruits, many leaving to take up
opportunities at rival employers. In exit interviews, graduate recruits leaving the firm
rarely mention pay as a reason for leaving but they often complain about a lack of
opportunities for further advancement and development, particularly those recruited
following a restructuring of the firm to promote team-based working and to eliminate
unnecessary layers of bureaucracy. Senior managers also express disappointment
about the ability of those completing the programmes to act independently and
effectively in more senior managerial roles and to take the initiative in decision-making
and problem- solving. Subsequently, two of the rarely available senior managerial
roles have recently been filled by external recruits, rather than from inside the
company.
Questions
a) What is your opinion on the patterns of turnover among graduate recruits at
WBB?
b) In what ways do you think that the approach taken to graduate recruitment
and training has contributed to the problems being experienced at WBB?
Will it reduce the employee turnover?
c) How would you address the problems at WBB?
d) And offer suggestion to following concerns in particular for graduates who
might be thinking of leaving the firm & senior managers who the lack of
‘readiness’ of graduate recruits to take on more senior roles.
Page 3 of 3
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Seat
No. Set P
M.B.A. (Semester - III) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
International Business Management
International Business Environment (20407315)
Day & Date: Friday, 22-12-2023 Max. Marks: 80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicate full marks.
Page 1 of 3
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9) The main promoter of international trade liberalization is ______.
a) IBRD b) GATT- WTO
c) NAFTA d) SAARC
10) The head-quarter of IMF is located at ______.
a) Washington DC b) India
c) London d) Paris
11) The value of SDR in international monetary fund is determined by currency
basket consisting ______ currencies.
a) 4 b) 6
c) 5 d) 7
12) When was SAARC established?
a) 1967 b) 1953
c) 1995 d) 1985
13) Economic transactions include, which of the following.
a) Visible items b) Unilateral transfers
c) Invisible items d) All of the above
14) _____ describes e - commerce.
a) Doing business electronically b) Sale of goods
c) Doing business d) All of the above
15) ____ type of e - commerce focuses on consumers dealing with each other.
a) B2B b) C2C
c) B2C d) C2B
16) Balance of payment accounting uses which standard of accounting?
a) Double entry system b) Accrual basis system
c) Single entry system d) Cash basis system
Page 2 of 3
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relatively low price, few analysts see much of a further rebound on the
horizon. Only 2 of the 11 analysts who follow Kodak, according to Thomson
Financial, rate it a buy. Six rate it a sell and Credit Suisse Boston just
terminated coverage
Many analysts are sceptical that Kodak will over be a healthy profit
machine again- after all, thermal printer ribbons, coated papers and inks do
not offer 60 per cent margins that film commanded. But Kodak's supporters
on Wall Street say that the consensus view is missing an important element
of turnaround: Profit margins for the supplies it is offering consumers and the
industrial market can hit, or even top, a comfortable 30 per cent.
Kodak cameras and software are selling well, encouraging consumers to
take another at the brand. Its EasyShare digital cameras are neck-and-neck
competitors with Sony's models at about 20 per cent of the market each.
As consumers turn to preserving digital images in familiar ways, Kodak
has 55,000 service kiosks doing brisk business in retail stores, far more than
rivals like Fuji and Sony. Kodak's printing docks and other devices for
simplifying the making of prints at home best sellers as well.
Indeed, Kodak commands nearly 57 per cent of the market for snapshot
printers-those make 4-by-6 prints-virtually guaranteeing a healthy share of
the market for the coated papers and thermal ribbons such printers use. And
even though Kodak does not even make a consumer inkjet printer yet, it is a
solid second to Hewlett-Packard in sales of inkjet papers.
Kodak, after trying to pursue just about every possible digital innovation, is
getting to point where it can be more selective in picking which digital bets to
raise and which to fold. Kodak spent $817 million to buy Sun Chemical's 50
per cent of Kodak Polychrome Graphics, which sells film-based and digital
products. It has taken over Heidelberger's share of NexPress Solutions,
which makes large digital printers. Those two operations, added to other
acquisitions, gives Kodak a full line of commercial printing products.
a) Is it true to say that Kodak adopted Porter's generic strategy?
b) Is Kodak's digital camera facing tough competition from other manufacturers?
In what way overcome this problem?
Page 3 of 3
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Seat
No. Set P
M.B.A. (Semester - III) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Agriculture & Co-operative Management
Fundamentals of Agriculture & Co-operative Management (20407321)
Day & Date: Friday, 22-12-2023 Max. Marks: 80
Time: 11:00 AM To 02:00 PM
Instructions: 1) All Questions are compulsory
2) Figures to the right indicate full marks.
Page 1 of 2
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8) Which of the following pollutants causes soil erosion?
a) Cow dung b) Skelton of Fish
c) Plastic d) Old paper
9) Which one of the following is the first stage of water erosion?
a) Rill erosion b) Sheet erosion
c) Splash Erosion d) Gully erosion
10) What are the current problems in Indian agriculture?
a) climate change b) increased demand for water
c) inadequate lighting d) all of these
11) Which of the following crops is an example of kharif Crops?
a) Gram b) Cotton
c) Pea d) Wheat
12) Which method of irrigation is useful for sandy Soils and Shallow lands
where lands levelling is not Possible?
a) Sub-surface irrigation b) Drip Irrigation
c) Sprinkler Irrigation d) Surface Irrigation
13) Certified Seed is the progeny of _____.
a) Nucleus seed b) Foundation Seed
c) Breeder Seed d) Registered Seed
14) Who is the largest shareholder of National housing Bank?
a) Reserve Bank of India b) Government of India
c) NABARD d) State Bank of India
15) Soil erosion is caused due to _____.
a) Rapid urbanization b) Cutting of trees
c) Over grazing by animals d) All of the above factors
16) In which year regional rural banks act was passed _____.
a) 1986 b) 1976
c) 1996 d) 1990
Page 2 of 2
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Seat
No. Set P
M.B.A. (Semester - III) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Marketing Management
Sales and Distribution Management (20407306)
Day & Date: Tuesday, 09-01-2024 Max. Marks: 80
Time: 11:00 AM To 02:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicate full marks.
Page 2 of 3
SLR-CD-31
Q.5 Case Study. 16
Karadi Tales is one of the leading children’s entertainment and knowledge products
selling company in India. It sells compact discs, books, and educational materials,
including computer games, in the Indian market. The company plans to open a
chain of retail stores specializing in creative toys and innovative learning materials
for children. The company plans to target the upper middle class and upper class
Indians living in metro cities and focus on customer service for competitive
advantage. It plans to conduct workshops and seminars for parents and children on
such topics as learning with computers, indoor gardening, creating one’s own world
through computer programs by parents for children, and conducting craft classes
ranging from papier mache to pottery for the kids. The company plans to cover 10
Indian cities, namely Mumbai, Bangalore, Chennai, New Delhi, Kolkata,
Hyderabad, Cochin, Indore, Lucknow, and Chandigarh in the coming year. The
company is planning to recruit around 300 people and wishes to hire and retain the
best people. The goal is to design a hiring process that will accomplish the
ambitious goals of the organization.
The children's market in which Karadi Tales plans to operate demands
service personnel who are very patient and knowledgeable about children, toys,
and computers. They are expected to be very sociable, engaging, and enthusiastic.
The top priority for the company is to create a network of excellent customer
service. Obtaining the desired result from the new recruits means a major
investment in training. The attrition rate in the industry is very high and it is seen
that almost every worker recruited by a company selling toys and books leaves the
company in a year’s time. This means that the company may get adequate return
on the investments it makes on the employee training, if the worker does not leave
the organization within a year of joining. One of the important factors for the high
turnover rate is the demanding nature of the job in this industry. They are planning
to set up sales teams than taking individual salesperson as the unit of performance
for the new chain stores. The sales teams will contribute towards improving the
quality of the service, identifying and solving any problems in service delivery, and
also brainstorming new opportunities in the market. This approach of team selling is
quite new to the industry and the company expects that this will deliver the desired
results.
Q.1 How can Karadi Tales attract best minds for jobs in the new chain stores? On what 06
groups the company’s recruitment efforts should focus? How should recruiting be
done?
Q.2 How should Karadi Tales go for selecting the best candidates? What measures and 06
characteristics should be used and why?
Q.3 How should Karadi Tales address the retention problem in the industry so that it 04
does not affect the company?
Page 3 of 3
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Seat
No. Set P
M.B.A. (Semester - III) (New) (CBCS) Examination Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Banking Management
Indian Banking Structure (20407318)
Day & Date: Thursday,11-01-2024 Max. Marks:80
Time: 11:00 AM To 02:00 PM
Instructions: 1) All questions are compulsory.
2) All questions carry equal marks.
Page 1 of 3
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11) The first Development Bank IFCI was established in ____.
a) 1948 b) 1947
c) 1949 d) 1950
12) _______ is not the work of RBI.
a) Bank of the banks
b) Credit controller
c) Custodian of foreign currency
d) Allocating funds directly to the farmers for agricultural development
13) RBI known as lender of last resort because: _____
a) It has to meet the credit need of citizens to whom no one else is willing
to lend
b) Banks lend to go to RBI as a last resort
c) It comes to help banks in times of crisis
d) All of the above
14) The primary function of the bank is to _____.
a) Accept deposit b) Issuing notes
c) Advising d) None of above
15) NABARD was set up with an initial capital of ______.
a) Rs. 50 Crore b) Rs. 100 Crore
c) Rs. 200 Crore d) None of The Above
16) HDFC bank is an example of______
a) Foreign Bank b) Public Bank
c) Private Bank d) None of these
Page 2 of 3
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Q.5 Attempt the following case. 16
Mallya who took over the business of his father after his demise at the age of 28
only saw his graph going high and there isn’t any turning back meanwhile. He
turned the business into a successful one and expanded his business by investing
in the airlines and liquor sector. His Kingfisher airlines have become the number
1 airline company and every passenger opted for the airlines to travel. The global
aviation industry in the year 2012 hit the ground because of various factors like
tumultuous financial markets and the slowdown economically.
His lavish lifestyle, a king-like living had made him become the brand icon and
kingfisher airlines were the result of it, its first take-off was in 2003 and within 2
years the airlines started commercial operations as well. From 4 flights at the start
to 104 flights, the airlines glitter in gold and got satisfying responses from the
passengers. So, after his decision to buy air Deccan, the kingfisher without having
known of its fate entered its pothole. In 2008, various speed breakers were made
to run the airlines in non-profitable routes too, hike in fuel price and the airlines
succumbed to it.
The airlines which once were celebrated over the world had been debt- trapped
and when it took measures to prevent the collapse it was too late. All the
international and domestic flights were canceled, shares steeped low and 2012
recorded 7,000 crore loss to the company. Meanwhile, the staff went on strike due
to the non-payment of salaries to them since 2008. Critics hold that the merging
of kingfisher with air Deccan was the main reason for its complete shutdown.
Indian express in 2015 reported that as a result of all the poor decisions and
inefficient company, Mallya owed loans from 17 Indian banks worst be SBI where
he has 1600 crore debt. That’s when he fled to Britain to escape the arrest.
Analyse the above case in the light of loan taken by Mallaya from the bank
Page 3 of 3
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Seat
No. Set P
M.B.A. (Semester - III) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Financial Management
Financial Decision Analysis (20407308)
Day & Date: Saturday, 30-12-2023 Max. Marks: 80
Time: 11:00 AM To 02:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicate full marks.
Page 1 of 3
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9) _____ is/are features of capital Structure.
a) Solvency b) Conservatism
c) Flexibility d) All of these
10) _____ analysis helps the management to take an effective decision on whether
it would be better to finance a project with debt and equity.
a) Break Even b) Marginal Cost
c) EBIT-EPS d) Profitability
11) _____ is an acquisition of shares carrying voting rights in a company with a
view to gaining control over the assets and management of the company.
a) Reverse Merger b) Strategic Alliance
c) Joint Venture d) Takeover
12) Decrease in Working Capital is shown under _____ in funds flow statement.
a) Sources of Funds b) Funds from Operation
c) Application of Funds d) Balance sheet
13) The movement of cash in cash flows is classified as _____.
a) Operating activities b) Financial Activities
c) Investing activities d) All of the above
14) _____ of a company means recasting of company’s capital structure to suit to
particular situation of the business.
a) Venture Capital b) Share capital
c) Restructuring d) Leasing
15) _____ is/are types of Takeover.
a) Friendly Takeover b) Hostile Takeover
c) Bailout Takeover d) All of these
16) The portion of company’s net earnings that is paid out to ordinary share is
termed as_____.
a) Dividend b) Retained Earnings
c) Interest d) Tax
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Q.3 Attempt the following. 16
a) From the following Balance Sheet, Prepare a Common Size Statement:
Particulars 2019 2020
Assets
Cash 27,000 31,500
Debtors 2,20,000 2,11,000
Stock 1,00,000 1,26,000
Prepaid Expenses 11,000 21,000
Bills receivable 10,000 10,500
Fixed assets 6,35,000 6,50,000
Total Assets 10,03,000 10,50,000
Q.4 Define Dividend Policy. Explain in detail determinants of dividend policy in detail. 16
OR
Perfect company Supplied the following information to you and request to compute to
cost of capital based on book Value as well as Market Value.
Source of Finance Book Value (Rs.) Market Value (Rs.) After Tax Cost (%)
Equity Capital 10,00,000 15,00,000 12
Long Term Debt 8,00,000 7,50,000 7
Short Term Debt 2,00,000 2,00,000 4
20,00,000 24,50,000
Page 3 of 3
SLR-CD-34
Seat
No. Set P
M.B.A. (Semester - III) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Tourism and Hospitality Management
Tourism and Travel Management (20407310)
Day & Date: Sunday, 31-12-2023 Max. Marks:80
Time: 11:00 AM To 02:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicate full marks.
Page 2 of 2
SLR-CD-35
Seat
No. Set P
M.B.A. (Semester - III) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Production and Materials Management
Logistics and Supply Chain Management (20407312)
Day & Date: Thursday,11-01-2024 Max. Marks:80
Time: 11:00 AM To 02:00 PM
Instructions: 1) All questions are compulsory.
2) All questions carry equal marks.
Page 1 of 3
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10) The sequence of a typical manufacturing supply chain is ______.
a) Storage-Supplier-manufacturing-storage-distributor-retailer-customer
b) Supplier-Storage-manufacturing-storage-distributor-retailer-customer
c) Supplier-Storage-manufacturing- distributor-storage-retailer-customer
d) Supplier-Storage-manufacturing-storage- retailer-distributor-customer
11) The purpose of supply chain management is _____.
a) provide customer satisfaction
b) improve quality of a product
c) integrating supply and demand management
d) increase production
12) _____refers to supply chain practices that strive to reduce energy and
environmental footprints in terms of freight distribution.
a) Inbound Logistics b) Green Logistics
c) Outbound Logistics d) SCM
13) _____ involves streamlining the distribution process in terms of physical
and information efficiency.
a) Technical Integration b) Channel Integration
c) Channel Hierarchy d) Vertical Marketing System
14) _____ is the task of buying goods of right quality, in the right quantities, at
the right time and at the right price.
a) Supplying b) Scrutinizing
c) Selling d) Purchasing
15) The ____ type of material handling system is the simplest and cheapest
form of material handling system.
a) Manual system b) Mechanized system
c) Semi-automated system d) Automated system
16) Conveyor belt facilitate continuous movement of material over a ______ Route.
a) Fixed b) Flexible
c) Rotational d) Safe
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Q.5 Case Study: 16
Deere & Company (brand name John Deere) is well known for the manufacture
and supply of machinery used in agriculture, construction and forestry, as well as
diesel engines and lawn care equipment. In 2014, Deere & Company was listed
80th in the Fortune 500 America’s ranking and in 2013 was 307th in the Fortune
Global 500 ranking.
Deere & company has a complex product range, which includes a mix of heavy
machinery for the consumer market and industrial equipment which is made to
order. Retail activity is extremely seasonal, with the majority of sales made
between March and July.
The company was replenishing dealers inventory on a weekly basis, by direct
shipment and cross-docking operations, from source warehouses located near
Deere & Company’s manufacturing facilities. This operation was proving too costly
and too slow, so the company embarked on an initiative to achieve a 10% supply
chain cost reduction over a four-year period. The company undertook a supply
chain network redesign program, resulting in the commissioning of intermediate
“merge centers” and optimization of cross-dock terminal locations.
Deere & Company also began consolidating shipments and using break-bulk
terminals during the seasonal peak. The company also increased its use of third
party logistics providers and effectively created a network which could be
tactically optimized at any given point in time. Deere & Company’s supply chain
cost management achievements included inventory reduction of $1 billion, a
significant reduction in customer delivery lead times (from ten days to five or
less) and annual transportation cost savings of around 5%.
Question:
a) Analyze the case, identify problem.
b) Suggest alternatives and identify best alternative.
Page 3 of 3
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Seat
No. Set P
M.B.A (Semester - III) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGEAND UNIVERSITY CAMPUS
System Management
ERP and SPD (20407320)
Day & Date: Sunday, 31-12-2023 Max. Marks: 80
Time: 11:00 AM To 02:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicate full marks.
Page 1 of 2
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10) Business process reengineering disadvantages include:
a) It doesn’t suit every business need as it depends on factors like size and
availability of resources.
b) In some cases, the efficiency of one department was improved at the
expense of the overall process.
c) This BPR approach does not provide an immediate resolution.
d) All of the above
11) The entity is represented in the E-R diagram by _____.
a) Rectangular box b) Circle
c) Diamond d) Filled diamond
12) Accuracy, relevancy and timeliness are the characteristic features of _____.
a) Data b) Knowledge
c) Networking d) Information
13) _____ is the technology of sensing, coding, transmitting, translating and
transforming.
a) ERP b) EIS
c) IT d) MRP
14) Material Requirement Planning (MRP) is a computerized system to plan the
requirements for _____.
a) Finished goods b) Raw materials
c) Work in progress d) All of the above
15) Which of the following is not an advantage of ERP systems?
a) Today’s ERP systems can cover a wide range of functions and integrate
them into one unified database.
b) Ability to customize an organizations requirement.
c) Ability to integrate business operations with accounting and financial
modules.
d) Ability to generate more sales.
16) ERP Stands for _____.
a) Enterprise Resource Planning b) Enterprise Ratio Planning
c) Enterprise Reverse Planning d) None of these.
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Seat
No. Set P
M.B.A (Semester - III) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Human Resource Management
Human Resource Initiatives (20407314)
Day & Date: Monday, 01-01-2024 Max. Marks: 80
Time: 11:00 AM To 02:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicate full marks.
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SLR-CD-37
10) Inferred from the behavior of manager is a _____ type of HR Policy.
a) Implied b) Explicit
c) Normal d) Unusual
11) HR policies help company adhere to _____.
a) Corporate governance
b) Regulation of employees.
c) Addressing employee grievances and problems
d) None of the above
12) A person whose current abilities reflect a strong probability that they can
develop into a successful leader.
a) Manager b) A high-potential employee
c) Working Employee d) Motivator
13) _____ is someone with the ability, engagement, and aspiration to rise to and
succeed in more senior, critical positions.
a) A high-potential employee b) A super human
c) Management trainee d) Supervisor
14) _____ approach is characterized by promoting or identifying employees that
have been with the company the longest.
a) Buddy Approach b) Tenure Approach
c) Condition Approach d) Mentor Approach
15) _____ employees are emotionally disconnected from their work and workplace.
a) Engaged b) Not Engaged
c) Talented d) knowledgeable
16) Medium to high satisfaction but low contribution is termed as _____.
a) Crash & Burners b) Almost Engaged
c) Honeymooners & Hamsters d) Not Engaged
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SLR-CD-37
Q.5 Analyze the following case study. 16
Another vital retirement issue is one with the loss of experience and information.
With the retirement the employees leave the workplace, taking years of expertise
and ability all along with them. But American Express found a way to retain these
experience and knowledge through their pilot program. AMEX created a team of
workers transformation group that would allow retiring members to step by step
provide up some of their day to day responsibilities. In return, the person would
spend some of this time mentoring and educating classes to successors. This
resulted in a phased retirement, permitting personnel to leave steadily and revel in
extra time whilst nevertheless taking part in a component of their preceding salary,
and regular benefits. This additionally meant that some personnel stayed a year or
more previous traditional retirement age. AMEX believes this software is a
success, allowing senior personnel to experience their final years of work in a
decreased capacity, as properly as educating the current group of workers for
future success.
Question
Analyze the employee engagement strategy at AMEX.
Page 3 of 3
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Seat
No. Set P
M.B.A. (Semester - III) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
International Business Management
Export policy, Procedures and Document (20407316)
Day & Date: Thursday, 11-01-2024 Max. Marks: 80
Time: 11:00 AM To 02:00 PM
Instructions: 1) All questions are compulsory.
2) All questions carry equal marks.
Page 1 of 2
SLR-CD-38
8) _____ is not a document related to the fulfil the customs formalities.
a) Shipping bill b) Export licence
c) Letter of insurance d) Proforma invoice
9) An application for customs clearance of import cargo is _____.
a) Bill of lading b) Bill of exchange
c) Shipping bill d) Bill of Entry
10) The small exporter’s policy of ECGC is issued to _____.
a) any exporter in the SSI category
b) any exporter who is exempt from excise duty.
c) an exporter with an expected turnover of Rs.1crore.
d) an exporter with an anticipated turnover in the next twelve months not
exceeding of Rs. 50 lakhs.
11) FOB stands for _____.
a) Free on Board b) Fire on Board
c) Free on Band d) Fire on Back
12) INCOTERMS is the abbreviation used for _____.
a) International Commercial Terms
b) Intended Commercial Terms
c) Individual Commercial Terms
d) Indian Commercial Terms
13) DFIA scheme came into force from _____.
a) 1st May 2008 b) 1st May 2007
st
c) 1 May 2006 d) 1st May 2009
14) Ex W means _____.
a) Excellent Work b) Ex Works
c) Excused Work d) Express Works
15) _____ is a prerequisite for export and import.
a) IEC number b) License
c) Status d) None of the above
16) A receipt issued by the commanding officer of the ship when the cargo is
loaded on the ship is known as _____.
a) Shipping receipt b) Mate receipt
c) Cargo receipt d) Charter receipt
Q.5 Explain in details the document required for processing an export order. 16
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SLR-CD-39
Seat
No. Set P
M.B.A. (Semester - III) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Agriculture & Co-operative Management
Agriculture Marketing (20407322)
Day & Date: Thursday, 11-01-2024 Max. Marks: 80
Time: 11:00 AM To 02:00 PM
Instructions: 1) All Questions are compulsory
2) Figures to the right indicate full marks.
Page 1 of 3
SLR-CD-39
9) _____ involves creating, organizing, pricing, and distributing products and
services to ensure that rural residents have access to essentials at
reasonable costs.
a) Urban marketing b) Semi urban marketing
c) Metro marketing d) Rural marketing
10) Prices are determined by the equality of _____ of a commodity.
a) Cost and Demand b) Demand and Control
c) Demand and Supply d) Cost and Stock
11) The _____ are the traditional system of markets like the periodic markets or
hats and fairs held in rural areas.
a) Secondary rural markets b) Tertiary rural markets
c) Terminal rural markets d) Primary rural markets
12) It is one of the characteristics of rural consumer that they prefer _____
products and purchase only the required quantity of goods.
a) Affordable b) Costly
c) Elite d) Luxurious
13) Directorate of Marketing and Information works under the guidance of
Ministry of _____.
a) Commerce & Industry
b) Corporate affairs
c) Agriculture and Farmers Welfare.
d) Rural Development
14) Regulated marketis a wholesale market where buying and selling is
regulated and controlled by _____ the through the market committee.
a) Municipal Corporation b) State government
c) Central d) All of these
15) _____ is/are driver/s of growth of agricultural marketing in India.
a) Technological change b) Transportation and communication
c) Urbanisation d) All of these
16) The process of assembling, storage, grading, packaging and distribution of
different agricultural products is known as _____.
a) Agricultural management b) Agricultural diversification
c) Agricultural banking d) Agricultural marketing
Page 2 of 3
SLR-CD-39
Q.5 Case Study
India has huge buffer stocks of sugar. The SMP (Statutory Minimum Price) for
sugarcane is still being maintained by the government. Trading on future
exchanges is unfamiliar for most people in India. In a scenario like this, if we give
a platform for hedging and at the same time we go in for total decontrol, the
results can be chaotic. Milers with large holdings may decide to dump in the
futures market and exercise delivery. In a decontrolled environment, there will be
no release mechanism to control that. Naturally buyers in the market may also
not come to the exchange for hedging anticipating a collapse in prices. That will
not help the industry. The banks and financial institutions which have financed
the industry may also insist on using the exchange to liquidate their holdings
immediately. Farmers not knowing how to hedge at this point of time, may
encounter less attractive prices from millers. In a phased out decontrol
environment, the monthly release mechanism will move towards quarterly
release, and so on- the following benefits accrue to the millers, traders and
consumers. If there is excessive speculation and there is a big open position at
the end of the near month contract, the existing quota system will make traders
square up the transaction; the release mechanism will act as a brake to reduce
open positions.
Similarly, exercise volatility in prices can be contained. Moreover in the early
period, the intermediaries/ participants in the market may create an outstanding
monopoly position without releasing the ramifications of that. This type of
situation would have a disastrous effect on the economy, millers, consumers,
farmers and the rest. The release mechanism will put a check in the creation of
such a situation by intermediaries, while trading on the exchanges. Therefore
there is a need to continue with the existing quota system of release till the
intermediaries/players in the market are fully geared up to meet the challenges.
Phased out decontrol-over a period from monthly to quarterly- will not help in
sustaining the price level, but also help the environment of the exchange to
mature, thereby creating better liquidity for participants during the period of
transaction.
1) Analyse the Case and write in your own words. 05
2) For a long time there was system of dual pricing (controlled price and open 06
market) Do you think this can continue now?
3) What is the appropriate method to change from control era to open era? 04
4) Give a suitable title to this case. 01
Page 3 of 3
SLR-CD-40
Seat
No. Set P
M.B.A. (Semester - IV) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Business Ethics & Corporate Governance (20407401)
Day & Date: Thursday, 14-12-2023 Max. Marks: 80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicate full marks.
Q.1 Select the appropriate alternative from the given alternatives: 16
1) Values and Ethics shape the _____.
a) Corporate utility b) Corporate discipline
c) Corporate Culture d) Corporate differences
2) The moral principles, standards of behaviours, or set of values that guide a
person’s action in the workplace is called _____.
a) Office place ethics b) Factory place ethics
c) Behavioral Ethics d) Work place ethics
3) _____ encourages good ethics in the workplace.
a) Transparency
b) Fair treatment to the employees of all levels
c) both a and b
d) Bribe
4) _____ is ethical issues in financial markets.
a) Churning b) illegal dividend payment
c) Creative accounting d) None of these
5) Disqualification of directors may result from breaches under the_____.
a) Health and Safety Act b) Financial Services Act
c) Sale of Goods Act d) Companies Act
6) In large corporations the _____are the legal overseas of management.
a) CEO b) Shareholder
c) Board Members d) None of the above
7) There are _____ conditions that if satisfied, change the moral status of
whistle blowing.
a) Three b) Four
c) Five d) six
8) One classic example of whistle blowing is _____.
a) Ford pinto case b) Lincoln case
c) Toyota case d) None of the above
9) _____ means by the phrase CSR.
a) Corporate social responsibility
b) Company social responsibility
c) Corporate society responsibility
d) company society responsibility
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10) Ethics is to do with _____.
a) The wider community b) Business
c) Right and Wrong d) Nothing
11) _____ legislation relates to the concept of business ethics.
a) Food Act b) Building regulations
c) Freedom of Information Act d) All of the
12) The social economy partnership philosophy emphasizes _____.
a) Co-operation and Assistance
b) Profit maximisation
c) Competition
d) Restricting resources and support
13) _____ is standards of behaviour that groups expect of their members.
a) Codes of conduct b) group values
c) group norms d) organizational norms
14) An organization that is owned by shareholders but managed by agents on
their behalf is conventionally known as the modern_____.
a) Conglomerate b) Corporation
c) Company d) Firm
15) The modern corporation has four characteristics these are limited liability,
legal personality, centralized management and _____.
a) Fiduciary duty b) Stakeholders
c) Shareholders d) Transferability
16) The view that sees profit maximization as the main objective is known
as _____.
a) Shareholder theory b) Principal agent problem
c) Stakeholder theory d) Corporation theory
Page 2 of 3
SLR-CD-40
Q.5 Attempt the following case study. 16
No Minor Offence- Census data reveals high level of underage marriages.
Census statistics are generally full of surprises. But this one is startling 6.4 million
Indians under the age of 18 are already married. That’s not all. As many as 1.3
lakh girls under 18 are widowed and another 56000 are divorced or separated.
The legal marriageable age for women is 18, for men 21. A century had a half
after Ishwarchandra Vidyasagar;s crusade against child marriage , the practice
persists. Obviously, the Child Marriage Restraint Act, 1929 exists only on paper
and has not been able to deter parents form marrying off under aged sons and
daughters. The incidence is understandably higher in rural areas, nut not as low
as expected in the cities. It’s more common in the BlMARU states with Rajasthan
leading the way Ironically the Act renders all under age marriages illegal but not
void. Which means than an illegally married couple can stay married? It is
therefore, violated with impunity and hardly anyone is ever hauled up. Despite the
fact that child marriage is a criminal offence, action is rarely taken by the police.
Even civil society remains a passive spectator. There’s not enough outrage
against the practice even among the educated. The meagre penalty a fine of Rs
1,000 and imprisonment up to three months show s that the state does not view
the crime seriously.
The practice is linked to the curse of dowry- “Chhota chhora dehej kam mangta”
(the younger the groom, the smaller the dowry demand). Justifies many such
alliances. The grimmest part of the scenario is the physical havoc that early
marriage wreaks upon girls who are too young to bear the burden of maternity.
Under aged girls who are too young to bear the burden of maternity under- aged
girls who are already disadvantaged by a childhood of deprivation produce weak
offspring adding to the rate of maternal and child mortality. There is also the belief
that a daughter’s marriage is a sacred obligation that parents must fulfil at the
earliest. A new legislation. Prevention of Child Marriages Bill, 2004 to replace the
loophole ridden 1929 Act is awaiting Parliament’s approval. But legislation alone
is not enough. Compulsory registration of marriages is one way of tackling the
problem. Creating awareness about the ill-effects of such marriages and
mobilising committed social workers to intervene are others. However, social
workers have to often function in hostile conditions. The 1992 case of Bhanwari
Devi, the Rajasthan saathin for preventing a child marriage is chilling in the end
only education, economic security and increasing empowerment of women can
eliminate the problem.
Case Questions:
a) Discuss ethically the drawbacks you find in the under age marriages?
b) How does the increasing empowerment of women help eliminate problems
of this type?
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Seat
No. Set P
M.B.A. (Semester - IV) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Total Quality Management (20407402)
Day & Date: Friday, 15-12-2023 Max. Marks: 80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicate full marks.
Q.1 Choose the correct alternatives from the options. 16
1) Juran's Quality trilogy emphasizes the roles of quality planning, quality
control and _____.
a) Quality Definition b) Quality enhancement
c) Quality improvement d) Quality maintenance
2) Kaizen is a Japanese term meaning _____.
a) Continuous improvement b) Just-in-time (JIT)
c) A fishbone diagram d) Setting standards
3) DMAIC is _____.
a) Develop, multiply, analyze, improve, check
b) Define, multiply, analyze, improve, control
c) Define, measure, analyze, improve, control
d) Define, manufacture, analyze, improve, control
4) Which of the following is not a target of Total Quality Management:
a) Customer Satisfaction
b) Reducing manpower
c) Continuous Cost Reduction
d) Continuous Operational Improvement
5) Juran’s quality management philosophy is based on three pillars namely
planning, control and _____.
a) Implementation b) Improvement
c) Monitor d) Design
6) A _____ chart can be used to identify the most frequently occurring defect.
a) Pareto b) Ishikawa
c) Histogram d) Scatter
7) _____ is about supplying customers with what they want when they want it.
a) JUT b) HET
c) JAT d) JIT
8) _____ is an award established by the U.S. Congress in 1987 to raise
awareness of quality management.
a) Demings Award
b) European quality award
c) Malcolm Baldridge national quality award
d) Juran’s award
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9) _____ is the systematic examination of an organization's quality
management system.
a) Quality control b) Quality Audit
c) Quality check d) Quality assurance
10) _____ sets the standard for Environmental Management Systems.
a) ISO 9000 b) ISO 14001
c) ISO 2000 d) ISO 2005
11) _____ is a process of measuring products, services, and processes against
those of organizations known to be leaders in one or more aspects of their
operations.
a) Quality Control b) Benchmarking
c) Standardization d) Marking
12) European Quality award was instituted in _____ by the European Foundation
for Quality Management.
a) 1992 b) 1982
c) 2002 d) 2012
13) _____ is an inventory control system used in just-in-time (JIT) manufacturing to
track production and order new shipments of parts and materials.
a) JIT b) Kanban
c) Poke yoke d) Six sigma
14) The “Zero Defect” phrase was given by _____.
a) Deming b) Juran
c) Mc.Cleland d) Philip B. Crosby
15) in 5s concept “Seiri” stands for _____.
a) Sort b) Set in Order
c) Shine d) Standardize
16) All of the following costs are likely to decrease as a result of better quality
except _____.
a) customer dissatisfaction costs b) Inspection costs
c) maintenance costs d) warranty and service costs
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SLR-CD-41
Q.5 Analyse the following case. 16
By the late 1970 xerox was losing significant market share to its Japanese
competitors. Not only where the Japanese product excellent but to xerox dismay
they were sold cheaper than xerox could manufacture them. Xerox found that it
had nine times as many suppliers as the Japanese companies and made seven
times as many manufacturing defects. Lead time for the new products where twice
as long, and production setup times where five times as long the competitors.
The company introduce benchmarking in 1980. Its process and practices were
benchmark against the best in and out of its industry. As a result of these efforts,
xerox save itself. Today xerox is a world class competitor capable of holding its
own in terms of technology, price, service and customer satisfaction against any
company. Benchmarking at xerox has reached into every facet of the company and
remains a primary feature of the corporation.
Analyse the case and answer the following questions
a) Why was benchmarking inevitable for xerox?
b) What type of benchmarking the company under took to overcome its
problem?
c) What benefits the company could obtain by implementing benchmarking
practices?
Page 3 of 3
SLR-CD-42
Seat
No. Set P
M.B.A. (Semester - IV) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Marketing Management
Integrated Marketing Communications & Digital Marketing (20407403)
Day & Date: Saturday, 16-12-2023 Max. Marks: 80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) all questions carry equal marks
Page 1 of 3
SLR-CD-42
10) Examples of electronic media except _____.
a) Websites b) Consumer Blogs
c) Online games d) Social Marketing
11) Forms of feedback may include _____.
a) Redeeming a coupon
b) Purchasing an item
c) Complaints about the item
d) All of the above
12) _____ tool of the promotional mix is defined as any paid form of non
personal presentation and promotion of ideas, goods or services by an
identified sponsor.
a) Advertising b) Public Relations
c) Direct Marketing d) Sales promotion
13) If a company wants to build a good corporate image it will probably use
_____ marketing communication mix tools.
a) Advertising b) Public Relations
c) Direct Marketing d) Sales promotion
14) _____ fragmentation has resulted in Media Fragmentation.
a) Market b) Purchasing
c) Product d) Public relations
15) _____ is well suited to highly targeted marketing efforts to building one to
one customer relationships.
a) Advertising b) Public relations
c) Sales promotion d) Direct Marketing
16) _____ advertising media type had almost 5% change.
a) Radio b) Television
c) Magazines d) Newspaper
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Q.5 Case Study 16
Emirates
Emirates started with two leased aircraft in 1985 and have never looked back
since then. The airline company currently operates 265 aircraft to over 155
destinations.
Emirates’ Integrated Marketing Communication Approach:
Traditional Media
Emirates' commercials and print advertisements in significant media highlight
the airline’s new products, flying routes, and aircraft.
Event Sponsorship
The airline actively sponsors a bunch of sports events like soccer, horse racing,
and tennis. In addition to that, it has signed a sponsorship deal with large
football clubs like Arsenal. Its presence in the Asian Football Confederation has
also ensured a high level of visibility across Asia.
Owned Media
Owned Media
The company publishes two in-flight magazines to reach its customers. A
brilliant in-flight entertainment system allows the airline to publicize its latest
offers, partners, and services. Furthermore, the company's official retail website
enables customers to purchase branded merchandise.
Millennial Appeal
The airline is adopting a sustainable environmental strategy to protect natural
resources and reduce air pollution. Being a step ahead and ensuring that their
fleet is up-to-date with the latest, most fuel-efficient aircraft. Emirates uses a
variety of marketing communication tools in an integrated way to deliver a
unified message:
The high quality of its services
Emirates portrays the lofted quality of its airline services as an underlying theme
for all its marketing activities.
Emirates' Integrated Marketing Communication Channels:
• Television commercials
• Print advertisements
• Sponsorships
• Charitable foundations
• In-plane advertisements
• Internet marketing
• Trade Promotions.
The above communication tools have helped Emirates to appeal to a large
number of travelers all over the world, and create a positive vibe all-around.
Case Questions
a) Explain the role of International advertising and promotion with reference to
above case study
b) Explain the role of promotional mix element in international marketing.
Page 3 of 3
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Seat
No. Set P
M.B.A. (Semester - IV) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
FINANCIAL MANAGEMENT
Financial System of India, Markets & Service (20407406)
Day & Date: Sunday, 17-12-2023 Max. Marks: 80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicate full marks.
Q.1 Multiple Choice Questions. 16
1) A stock broker is a member of _____.
a) SEBI b) Any stock exchange
c) Recognised stock exchange d) None of above
2) _____ is also called zero coupon bond.
a) Trade bills b) Call money
c) Treasury bills d) Commercial papers
3) Futures contracts are regularly traded on the _____.
a) Chicago Board of Trade.
b) New York Stock Exchange.
c) American Stock Exchange.
d) Chicago Board of Options Exchange.
4) _____ is an example of money.
a) Currency notes b) Time deposits
c) Current account deposits d) Saving account deposits
5) he first introduction of Mutual Funds in India occurred in which of the
following years?
a) 1963 b) 1986
c) 1956 d) 1943
6) When was the first organised commodity futures market started in India?
a) 1874 b) 1867
c) 1875 d) 1888
7) _____ is correct about Bombay stock exchange.
a) It is the oldest exchange of India
b) It is also known as Dalal Street
c) Its share index is called as SENSEX
d) All of above
8) An investor can acquire equity shares through _____.
a) Secondary market only
b) Through the primary market or secondary market
c) Money market
d) Primary market only
9) Organised banking sector comprises of _____.
a) Commercial bank b) Foreign bank
c) Co-operative bank d) All of above
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SLR-CD-43
10) Commercial bills market is a part of _____.
a) Organised money market b) Unorganised money market
c) Stock Market d) Capital Market
11) A _____ is a trust that pools the savings of a number of investors who share
common financial goals.
a) Shares b) Mutual Funds
c) Government Securities d) Derivatives
12) _____ is/are the instruments of money market?
a) Call money b) Certificate of deposits
c) Trade bills d) All of the above
13) Primary market is also known as _____.
a) Capital Market b) Money market
c) Future market d) New issue market
14) OCTEI was started on the lines of _____.
a) BSE b) NSE
c) NASDAQ d) NYSE
15) Which of the following is not a problem with an interest rate forward
contract?
a) Low interest rate b) Default risk
c) Lack of liquidity d) Finding a counterparty
16) _____ is not an instrument of money market.
a) Call money b) Commercial papers
c) Bills of exchange d) Securities of companies
Page 2 of 2
SLR-CD-44
Seat
No. Set P
M.B.A. (Semester - IV) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Tourism and Hospitality Management
Accommodation Management (20407409)
Day & Date: Wednesday, 20-12-2023 Max. Marks: 80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicate full marks.
Q.1 Multiple choice question. 16
1) ______ refers to a dining system where the guest serves themselves.
a) Back bar b) Banquet
c) Cocktail d) Buffet
2) The following takes care of complaint handling _____.
a) Travel desk b) Receptionist
c) GRE d) Both b & c
3) The department normally responsible for servicing rooms _____.
a) Reception b) Housekeeping
c) Porterage d) Maintenance
4) _____ is the head of the housekeeping department.
a) Chef De Cuisine b) Executive Housekeeper
c) Engineer d) None of these
5) The person responsible for the landscapes and gardens of the hotel
premises is ______.
a) Florist b) Horticulturist
c) Public area supervisor d) Gardener
6) The job of a _____ is a mammoth task because he keeps track of all linen
as they would number in thousands.
a) Linen Room Supervisors b) Uniform Room Attendants
c) Linen Room Attendant d) Linen changer
7) _____ is responsible for the cleanliness, maintenance and presentability of
all public areas.
a) Floor Supervisor b) Public Area Supervisor
c) Helper d) Head Houseman
8) _____ is responsible for the supply of clean dry towels, soaps and
Perfumeries.
a) Night supervisor b) Cleaner
c) Clock Room Attendants d) House keeper
9) _____ are also known as chamber maids or room boys.
a) Room attendants b) Cleaners
c) House keepers d) Receptionists
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10) _____ a place where the washing and finishing of clothes and other
washable articles are carried out.
a) Spa b) Kitchen
c) Laundry d) Ironing place
11) ______ deals with the provision of restaurant services.
a) Food and beverages b) Reception department
c) Accommodation department d) Housekeeping
12) ______ procures out -of-stock items for housekeeping.
a) Reception counters b) Accommodation department
c) The purchase department d) Food and beverages
13) Room allocation means _____.
a) Having enough rooms
b) Room status
c) Securing a vacant ready room
d) Room diary
14) Important aspect in hospitality industry is ______.
a) HRM b) Accountancy
c) Engineering d) Architecture
15) ______ is necessary for improving and upgrading their knowledge and skills
in relation to the respective jobs they are handling.
a) Recruitment b) Selection
c) Training and development d) Coordination
16) ______ function to keeps the morale of the employees high.
a) Induction b) Recruitment
c) Motivation d) Control
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Seat
No. Set P
M.B.A. (Semester - IV) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Production and Materials Management
Industrial Engineering (20407412)
Day & Date: Monday, 18-12-2023 Max. Marks: 80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions carry equal marks.
2) All questions are compulsory.
Page 2 of 3
SLR-CD-45
Q.5 Case Study. 16
In the mid-1990s, India’s largest multi utility vehicle (MUV) and tractor
manufacturer M&M was facing serious problems at its Igatpuri and Kandivili
plants in Maharashtra. The plants were suffering from manufacturing
inefficiencies, poor productivity, long production cycle and sub-optimal output.
The reason: highly under-productive, militantly unionized and bloated workforces.
The company had over the years been rather lenient towards running the
plants and had frequently crumbled under the pressure of union demands.
The work culture was also reportedly very unhealthy and corruption was
widespread in various departments. Alarmed at the plant’s dismal condition,
Chairman Keshub Mahindra tried to address the problem by sacking people
who allegedly indulged in corrupt practices. M&M also tried to implement
various voluntary retirement schemes (VRS), but the unions refused to
cooperate and the company was unable to reduce the labor force. During this
period, M&M was in the process of considering the implementation of a
Business Process Reengineering (BPR) program throughout the organization
including the manufacturing units. Because of the problems at the Igatpuri and
Kandivili plants, M&M decided to implement the program speedily at its
manufacturing units. The program, developed with the help of the UK-based
Lucas Engineering Systems, was first implemented on an experimental basis
at the engine plant in Igatpuri. Simultaneously, an exercise was initiated to
assess the potential benefits of implementing BPR and its effect on the
unions.
M&M’s management was not surprised to learn that the unions expressed
extreme displeasure at the decision to implement BPR and soon went on a
strike. However, this time around, the management made it clear that it would
not succumb to union demands. Soon, the workers were surprised to see the
company’s senior staff come down to the plant and work in their place. With
both the parties refusing to work out an agreement, observers began casting
doubts on the future of the company’s grand plans of reaping the benefits of
BPR.
Questions:
a) Analyse the case
b) Identify problem
c) Suggest alternatives and identify best alternative
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Seat
No. Set P
M.B.A. (Semester - IV) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Human Resource Management
Industrial Relations and Labour Laws (20407415)
Day & Date: Tuesday, 19-12-2023 Max. Marks: 80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicate full marks.
Q.1 Choose correct alternatives given below 16
1) Legislations relating to factory includes _____.
a) Factories Act
b) Industrial Employment Standing Order Act
c) The trade Union Act
d) All of these
2) The term 'collective bargaining' means _____.
a) A process by which a union negotiates with suppliers for the provision
of e.g. office furniture
b) A process by which a union meets with another union to discuss
recruitment
c) A process by which a union recruits new members
d) A process by which a union negotiates with an employer on behalf of its
members on matters concerning the terms and conditions of
employment
3) The objectives of trade union include _____.
a) Employee compensation b) Working Condition
c) Recognition and participation d) All of these
4) The Trade Union Act is enacted in the year _____.
a) 1926 b) 1925
c) 1936 d) 1935
5) _____ these is/are the causes of Grievance.
a) Inadequate wage and bonus b) Bad working Conditions
c) Inadequate health and safety d) All of these
6) The Payment of Wages Act enacted in the year _____.
a) 1926 b) 1925
c) 1936 d) 1935
7) “Adult” means a person who has completed his _____ year of age.
a) 15 b) 18
c) 20 d) 21
8) _____ means a period of twenty-four hours beginning at midnight.
a) Day b) Month
c) Week d) Half-day
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9) _____ have many provisions to safe the interests of workers of organized
and unorganized sectors in India.
a) Industrial Law b) Labour laws
c) Factory Law d) Trade Union Act
10) _____ are a strong medium to safe the rights of the employees.
a) Trade Unions b) Industry
c) Government d) Trusts
11) _____ ensures that workers must get wages/salaries on time and without
any unauthorized deductions.
a) Industrial Law b) The payment of wages Act
c) Factory Law d) Trade Union Act
12) _____ entitles maternity leave for pregnant women employees i.e. full
payment despite absence from work.
a) Minimum Wages Act b) Factories Act
c) Payment of Bonus Act d) The Maternity Benefit Act
13) Reasons for poor Industrial relations _____.
a) Economic causes b) Organizational causes
c) Social causes d) All of these
14) Ways to improve Industrial relations ______.
a) Stable Union
b) Workers Participation in Management
c) Mutual Trust
d) All of these
15) The Employees’ Provident Funds Act, 1952 applicable to _____.
a) the whole of India b) J and K
c) Maharashtra d) Delhi
16) The Employee’s Pension Scheme enacted in the year _____.
a) 1960 b) 1975
c) 1995 d) 1976
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SLR-CD-46
Q.5 Attempt the following. 16
THE LOYAL EMPLOYEE
Raman is the Sales manager of a reputed corporation. He has 25 employees in his
department, and all are paid commission for their sales in their territories. For the
past 3 years the market for the company’s goods has been steadily growing and
the majority of Raman’s staff have met this growth with increased sales. However,
one employee in particular, Gopal has not kept up with the pace.
Gopal has been with this corporation for over 20yrs and is now 56 years old. He is
a friendly man and is liked by all his peers and those to whom he sells the
company’s products of a regular basis. The company has always considered
Gopal dependable and loyal. Through the years, he has been counted as an asset
to the company, but at the age of 56, he has gone into an age of semi-retirement.
Gopal’s sales have not increased others have and he does not have the
determination to acquire a significant increase in sales. Raman wishes to change
this situation. He wants to motivate Gopal into increasing his ales to match that of
his younger peers. To do this. Gopal must begin to do more than just put in his
time, but Raman is not sure how to go about trying to motivate him. Unlike the
majority of new employees, Gopal is an old man, who within a few years will reach
the age of retirement.
Questions:
1) Analyze the case.
2) If you were Raman, the sales manager, what would you do?
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Seat
No. Set P
M.B.A. (Semester - IV) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
International Business Management
International Marketing (20407418)
Day & Date: Monday, 18-12-2023 Max. Marks: 80
Time: 11:00 AM To 02:00 PM
Instructions: 1) All questions carry equal marks.
2) All questions are compulsory.
Page 1 of 3
SLR-CD-47
9) Global marketing channels exist to create _____ utility for customers.
a) Place b) Time
c) Information d) All of these
10) _____ is a system of gathering, storing, managing, and evaluating data and
information in the global marketplace.
a) International Management information system
b) Global Marketing Information system
c) Global Executive Information System
d) International Stock information system
11) In _____ pricing strategy a high price is charged for a product till such time
as competitors allow after which prices can be dropped.
a) Penetration b) Skimming
c) Economy d) Premium
12) _____ in marketing involves breaking the target audience into segments and
then designing marketing activities that will reach the segments most likely to
be responsive to firm's efforts.
a) Segmentation b) Targeting
c) Positioning d) Forecasting
13) Which element of the promotion mix do the wholesalers generally apply to
obtain their promotional objectives?
a) Advertising b) Personal Selling
c) trade Promotion d) Direct Marketing
14) When a company pays to be associated with another company, individual,
group, or event as a means of marketing its brand, it is called as _____.
a) Hosting b) Charity
c) Sponsorship d) Social work
15) _____ is a pricing strategy where the price is set artificially low to gain
market share quickly.
a) Penetration b) Skimming
c) Economy d) Premium
16) Facebook, Whatsapp, Instagram and Youtube are the most popular form of ____.
a) Private media b) Government media
c) Social Media d) Hybrid media
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Q.5 Case Study. 16
Kit Kat the candy brand owned by Swiss multinationals Nestle, has become the
leading confectionary brand in Japan. The road to the top spot took some very
clever, creative marketing. A number of years ago, Nestle discovered a sharp
spike in the sales of Kit Kat candy bars during exam periods. Apparently Japanese
parents would place Kit Kat bars as a treat in their children’s lunch boxes,
especially during the exam season. In addition studios pupils were buying Kit Kats
for themselves as reminder that they were going to give these exams their best
shot. Kit Kat had become a lucky charm for Japanese students cramming for their
exams.
One reason for Kit Kat’s success has to do with the ring of its brand name.
The “Kit Kat” name sounds very much like the expression “kitto katsu”, Japanese
exam-season mantra that literally means “I will do my best to make sure I
succeed”. To leverage the brand name’s symbolic meaning, Nestle partnered with
Japan Post to create “Kit Kat Mail”, a post card like product available only at the
post office. These items could be mailed to students as an edible good-luck charm.
Nestle also decorated post offices with a cherry blossom theme, as Japan’s annual
exam period overlaps with the celebration of country’s cherry-blossom season.
Using the postal service as a distribution channel provided Nestle with the further
advantage of no competition -unlike convenience stores or supermarkets.
To cater the taste of Japanese consumers, Nestle offers a wide variety of
flavours. Just as in the rest of the world, the firm sells its staple chocolate flavours.
But it does not end there. Other flavours reflect specialties from regions across
Japan such as sweet potatoes from Okinawa, melons from Hokkaido, strawberries
from Tokyo. Other even more exotic flavours include wasabi, chilli, miso, cherry
and lemon or strawberry cheesecake. Many of these special flavours are
introduced for a limited time only to encourage shoppers to try something new and
are then subsequently taken off the market. Excess inventory is collected and
used to create “Happy Bags” that are sold during gift-giving periods such as New
Year.
1) Analyse the Case 06
2) Do you think the socio-cultural environment helps company to make impact on 05
a buying decision?
3) From this case explain how did Kit Kat succeed in selling their products in 05
Japan?
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Seat
No. Set P
M.B.A. (Semester - IV) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Banking Management
E-Banking (20407421)
Day & Date: Monday, 18-12-2023 Max. Marks: 80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicate full marks.
Page 1 of 2
SLR-CD-48
10) _____ is/are the forms of E-banking.
a) Electronic cheque conversion I bill payment
b) Internet banking
c) Mobile banking
d) All of these
11) _____ is an inter-bank/inter-branch online fund transfer within India.
a) Cheque b) Demand Draft
c) NEFT d) All of these
12) Using ATM one can _____ the money.
a) Only withdraw b) Only deposit
c) Deposit and withdraw d) Only transfer
13) _____ is a form of online scam where attempt is made to gain customer
account information such as user names, passwords, PINs
(Personal Identification Numbers) or Social Security numbers.
a) Phishing b) Spamming
c) Spoofing d) Trapping
14) _____ has minimum Rs. 2 lakhs and Maximum Rs. 10 lakhs transaction
under retail internet banking
a) RTGS b) Cheque
c) Overdraft d) Demand Draft
15) Following is/are risk/s involved in E-banking.
a) Operational Risk b) Security Risk
c) Cross-border Risk d) All of these
16) In confirmation of making the authentication of payment on mobile phone
_____ is entered by the user to authenticate the online payment.
a) Personal Information b) Barcode
c) Login details d) OTP
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Set
No. Set P
M.B.A (Semester - IV) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
System Management
Relational Database Management System (20407424)
Day & Date: Wednesday, 20-12-2023 Max. Marks: 80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicate full marks.
Q.1 Select the right option for each of the following from the choices given: 16
1) A Subquery is ______.
a) a 'select ___ from ___ where ___' expression that is nested within
another query
b) any query that is nested within another query
c) a relation specified externally used to handle data in queries
d) a condition to exclude invalid tuples from the database
2) The _____ clause allows you to form groups based on the specified
condition.
a) Order by b) Group by
c) Having d) CEIL
3) The _____ between two union compatible relations contains all those
tuples in the first relation that are not present in the second relation.
a) Union b) Difference
c) Intersection d) Cartesian product
4) The _____ clause of SELECT statement filters the required records
depending on one or more conditions.
a) GROUP BY b) ORDER BY
c) HAVING d) WHERE
5) _____ is a DDL command.
a) SELECT b) DELETE
c) ALTER d) GRANT
6) One of the objectives of _____is to ensure that there are no orphan records in
transaction tables of the database
a) primary key b) normalization
c) referencial integrity d) unions and joins
7) Which of the following is not Constraint in SQL?
a) Primary Key b) Not Null
c) Check d) Union
8) The ORDER BY Clause assumes ______ order by default if not specified.
a) ASC
b) DESC
c) Mandatory to mention ASC or DESC
d) Order of Primary key field is used
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9) A table is in the _____ Normal Form if all its non key fields are fully
functionally dependent on the whole key.
a) First b) Second
c) Third d) Forth
10) ERD stands for ____.
a) Error Rectification Diagram b) Entity Relationship Diagram
c) Entity Rational Diagram d) Entity Ratio Diagram
11) ______ function is used to remove unnecessary spaces before the text.
a) trim b) Itrim
c) remove d) None of the above
12) SQL Views are also known as _______.
a) simple Tables b) virtual tables
c) complex tables d) actual tables
13) Composite key is the _____ that is selected to identify every Tuples in a
relation independently.
a) composition of all keys
b) unique single candidate key
c) Primary key that consists of two or more attributes
d) None of the above
16) The ______ clause of SELECT statement filters the required records
depending on one or more conditions.
a) GROUP BY b) ORDER BY
c) WHERE d) DISTINCT
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Q.5 Analyse the following case, and answer the questions given below: 16
A database is to be designed for a Car Rental Co. (CRC). The information
required includes a description of cars, subcontractors (i.e. garages), company
expenditures, company revenues and customers. Cars are to be described by
such data as: make, model, year of production, engine size, fuel type, number of
passengers, registration number, purchase price, purchase date, rent price and
insurance details. It is the company policy not to keep any car for a period
exceeding one year. All major repairs and maintenance are done by
subcontractors (i.e. franchised garages), with whom CRC has long-term
agreements. Therefore the data about garages to be kept in the database
includes garage names, addresses, range of services and the like. Some
garages require payments immediately after a repair has been made; with others
CRC has made arrangements for credit facilities. Company expenditures are to
be registered for all outgoings connected with purchases, repairs, maintenance,
insurance etc. Similarly the cash inflow coming from all sources - car hire, car
sales, insurance claims - must be kept in file. CRC maintains a reasonably stable
client base. For this privileged category of customers special credit card facilities
are provided. These customers may also book in advance a particular car.
These reservations can be made for any period of time up to one month. Casual
customers must pay a deposit for an estimated time of rental, unless they wish to
pay by credit card. All major credit cards are accepted. Personal details (such as
name, address, telephone number, driving licence, number) about each
customer are kept in the database.
Questions:
a) Identify the various entities in the database.
b) Describe the attributes of identified entities.
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Seat
No. Set P
M.B.A. (Semester - IV) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Agriculture &Co-operative Management
Agricultural Production Management (20407427)
Day & Date: Monday, 18-12-2023 Max. Marks: 80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicate full marks.
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9) _____ in cludefarm products, and day-to-day maintenance of farm production
financial activities of a farm.
a) Corp record b) Seed record
c) Land record d) Farm record
10) Over irrigation can cause following problem except _____.
a) Lowering of the water table b) Land subsidence
c) Decreased water quality d) Increase in level of rainwater
11) _____ is a structure that allows people to regulate climatic conditions, such
as temperature and humidity.
a) Greenhouse b) Paint house
c) Wooden hose d) Leather house
12) _____ is considered to occur as a result of aging, wear and tear, and
obsolescence of farm buildings, farm machinery
a) Appreciation b) Depreciation
c) Maintained d) Purchase
13) Land holding of either 10 or more hectares have been classified as _____.
a) Semi-medium b) Medium
c) Semi-large d) Large
14) _____ is not a component of farm business.
a) Capital b) Environment
c) Land d) Management
15) Co-operative farming, Collective farming, Capitalistic farming and Peasant
farming are _____.
a) Nature of farming b) System of farming
c) Function of farming d) Capital of farming
16) _____ occurs when more species, plant varieties or animal breeds are added
to a given farm or farming community.
a) Agricultural diversification b) Agricultural minimizing
c) Agricultural depreciation d) Agricultural stagnation
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Seat
No. Set P
M.B.A. (Semester - IV) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Marketing Management
Services and Retail Marketing (20407404)
Day & Date: Thursday, 21-12-2023 Max. Marks: 80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicate full marks.
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12) _____ is the process of seeking and attracting a pool of people from which
qualified candidates for job vacancies can be selected.
a) Selection b) Advertisement
c) Compensation d) Recruitment
13) _____ gives the nature and requirements of specific jobs.
a) Human resource planning b) Job description
c) Job. Analysis d) None of these
14) _____ is a kind of internal sources of recruitment.
a) Promotion b) Employer recommendation
c) Transfer d) All of these
15) Attracting potential employees is more difficult in case of _____
a) Internal recruitment b) External recruitment
c) Both a and b d) None of these
16) _____ is the next step after recruiting the retail personnel.
a) Supervision b) Compensation
c) Training d) Selection
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In either case the salesman rohan standing in front of the customer who claims he
was sold defective batteries and now wants the situation resolved as soon as
possible.
Suppose you face the same complaint while working as same sort of sales store.
a) How would you examine the case from store's point of view and customer’s
point of view?
b) Suggest a solution that has been win-win solution for both the parties
concerned.
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Seat
No. Set P
M.B.A. (Semester - IV) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Financial Management
Investment Management (20407407)
Day & Date: Friday 22-12-2023 Max. Marks: 80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicate full marks.
Q.1 Choose the correct alternative. 16
1) Investment is the _______.
a) Net addition made to the nation’s capital stocks
b) persons commitment to buy a flat or a house
c) employment of funds on assets to earn returns
d) employment of funds on goods and services that are used for
production purpose
2) Which of the following is used in economic analysis?
a) Gross Domestic Product b) Surveys
c) Labor cost d) Diffusion Indexes
3) Which of the following is true regarding the expected return of a portfolio?
a) it is a weighted average only for stock portfolios
b) it can only be positive
c) it can never be above the highest individual return
d) all of the above are true
4) Interest rate risk is a ______.
a) systematic risk b) unsystematic risk
c) internal risk d) market risk
5) Technically, investments include ______.
a) only financial assets
b) only marketable assets
c) financial and real assets that is marketable or non- marketable
d) only financial and real assets that is marketable
6) Weak form market efficiency ______.
a) implies that the expected return on any security is zero
b) incorporates semi-strong form efficiency
c) involves price and volume information
d) is compatible with technical analysis
7) Total return is equal to ________.
a) Capital gain + price change b) Yield + income
c) Capital gain – loss d) Yield + price change
8) The ______ is the risk-free investment.
a) savings account b) certificate of deposit
c) treasury bill d) treasury bond
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9) Under the Markowitz model, investors ______.
a) are assumed to be risk- seekers
b) are not allowed to use leverage
c) are assumed to be institutional investors
d) all of the above
10) Financial disclosure regulations affecting the brokerage industry are a type
of _______.
a) market risk b) financial risk
c) business risk d) liquidity risk
11) The value of bonds depends upon ______.
a) Coupon rate b) Expected yield to maturity
c) Both A & B d) Yield to call
12) Speculator is a person ______.
a) who evaluates the performance of the company
b) who uses his own funds only
c) who is willing to take risk for high return
d) who considers here says and market behaviors
13) ______ describes the relationship between systematic risk and expected
return for assets, particularly stock.
a) CAPM b) PERT
c) Sharp ratio d) Trey nor ratio
14) If an investor searches for patterns in security returns by examining various
techniques applied to a set of data, this is known as ______.
a) fundamental analysis b) technical analysis
c) data mining d) random walk theory
15) The highest level of market efficiency is _______.
a) weak form efficiency b) semi strong form efficiency
c) random walk efficiency d) strong form efficiency
16) Most investors are risk averse which means _______.
a) they will assume more risk only if they are compensated by higher
expected return
b) they will always invest in the investment with the lowest possible risk
c) they actively seek to minimize their risks
d) they avoid the stock market due to the high degree of risk
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b) Mrs. Sharma is currently holding five securities is her portfolio. The details of
her portfolio are given below.
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Seat
No. Set P
M.B.A (Semester - IV) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Tourism and Hospitality Management
Facility and Security Management (20407410)
Day & Date: Sunday, 07-01-2024 Max. Marks: 80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicates full marks.
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10) In HVAC ‘C’ stands for ______.
a) Concentrating b) Calculating
c) Conditioning d) Cancelling
11) Building maintenance has all of the following except ______.
a) cleaning of the exterior surfaces b) reproofing the entire building
c) Photo shooting d) Interior maintenance
12) _____ of the total property budget is the responsibility of the engineering
department.
a) 11% b) 12%
c) 14% d) 13%
13) In a HVAC system ‘H’ stands for ______.
a) Healing b) Heating
c) Hacking d) Honoring
14) Time based maintenance comprises of the following except ______.
a) Routine preventive maintenance b) Minor Periodic overhaul
c) Corrective maintenance d) Major Periodic overhaul
15) ______ refers to the daily activities with repetitive nature.
a) Routine maintenance b) Planned maintenance
c) Unplanned maintenance d) Corrective maintenance
16) Cloud base energy management system provides the ability to _____.
a) Remotely control HVAC
b) Collect real time data
c) Generate intelligent, specific and real time guidance
d) All of these
Q.5 What is facility management? What are the various costs associated with facility 16
design?
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Seat
No. Set P
M.B.A. (Semester - IV) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Production and Materials Management
Quality Management (20407413)
Day & Date: Saturday, 23-12-2023 Max. Marks: 80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicate full marks.
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9) The most common techniques used for analyzing the quality costs are___.
a) Trend analysis b) Pareto analysis
c) Both a and b d) None of the above
10) The frequency distribution of a numerical data can be graphically
represented by a _____.
a) Histogram b) Telegram
c) Monogram d) Anagram
11) The Rajiv Gandhi Quality award is given at _____ level.
a) National b) Regional
c) Trade or professional bodies d) By other companies
12) ISO create the ISO 14000 family of standards in the year _____.
a) 1956 b) 1966
c) 1978 d) 1996
13) Pareto analysis is also known by _____.
a) 80/20 rule b) Demand forecasting
c) Benchmarking d) Job Scheduling
14) The frequency distribution of a numerical data can be graphically
represented by a ______.
a) Histogram b) Telegram
c) Monogram d) Anagram
15) Quality Function Deployment is also known as _____.
a) House of product b) House of quality
c) House of six sigma d) House of Kaizen
16) Pattern in control charts which show the tendency to cluster around central
line is termed as:
a) Stratification b) Mixture
c) Cyclic pattern d) Shift in process level
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Q.5 Analyze the following case. 16
One morning in August 1985 the CEO of Velcro received a phone call from
his Detroit sales manager informing that General Motors was dropping while
crow from its highest supplier quality rating to the next to lower level 4 General
Motors allowed well crow 90 days’ time period to set up and start a program of
Total Quality Control or else face the loss of not only and important customer
GM but also well cross most promising growth market.
At this time Velcro crow had 23 quality control people in their plant. To the
machine operator’s quality was the responsibility of quality control people. The
quality control people wear station at certain points and they would inspect on a
sample basis and say whether the particular Run was good or bad. What was
bad was scrapped. Nobody change the process and there was no pressure on
anybody to make a change to improve quality and reduce wastages.
It is wrong to assume that the production employees were causing the waste
and to blame them for it without giving them the tool to deal with the problem
would have been a bigger mistake. Under such conditions production employees
where afraid to report defect in product produced and scrap was being disposed
of to scrap yard during the third shift. The management felt that it was necessary
to train the operators in quality control and more attention to be given to the
operators, machine repair and Re design and to measurement and reporting
techniques that tract result focus on responsibilities and established ups and
down communication.
The pressure on production employees to reduce wastage was lacking due
to the attitude of the supervisors who took the wastage due to bad quality very
lightly. The supervisors in fact where a big barrier to make the operators
responsible for quality.
Velcro installed the statistical process control system which went along with
towards pinpointing where the production process went wrong and needed
improvement. The charting mechanism control charts of statistical process
control put pressure on the line operators who had difficulty with the idea that
quality and quantity are not mutually exclusive expectations.
The production employees were reluctant to speed up production for the fear
of making more mistake and thereby increase wastage or scrap. Gradually the
quality control people will pull out of station early in the process and then out of
point later in the process interesting the production employees the job of
maintaining quality in their work. The number of mistakes declined as a result.
Questions
a) Unless thread and with losing a major customer why should an organisation
work to improve its quality.
b) Discuss the role of managers workers and quality control inspectors in
quality improvement.
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Seat
No. Set P
M.B.A (Semester - IV) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Human Resource Management
Competence Based HRM (20407416)
Day & Date: Friday, 05-01-2024 Max. Marks: 80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicate full marks.
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9) ln _____training, a training centre is set-up and actual job conditions are
duplicated or simulated in it.
a) Classroom b) Apprenticeship
c) Internship d) Vestibule
10) _____ is the process of imparting or increasing knowledge or skill of an
employee to do a particular job.
a) Training b) Development
c) Motivation d) Leadership
11) Methods of training and development are _____.
a) Off the job b) On the job
c) Both (a) and (b) d) None of these
12) _____ is a device or situation that replicates job demands at on the job site.
a) Brainstorming b) Simulation
c) Artificial intelligence d) Transactional analysis
13) Management development _____.
a) Is a short term in nature
b) Focuses on employees’ current job
c) Is an informal activity
d) Aims at overall development of a manager
14) _____ is a performance appraisal technique that involves agreement
between employee and manager on goals to be achieved in a given period.
a) Rating scales b) BARS
c) BOS d) MBO
15) Simulation technique of off the job method includes_____.
a) Role playing b) In-basket exercise
c) Case study d) All of these
16) The combination of peer, superior, subordinate and self-review appraisal is
known as _____.
a) 360° appraisal
b) Human resource accounting system
c) All round review
d) Feed forward
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Q.5 Attempt the following Case study. 16
Belever is a financial company mainly interested in institutional financing. It
employees over 6500 financial professional working in over 12 countries all of
them are qualified resources chiefly incompetence's like financial management,
audit treasury taxation, financial management audit investment management and
equity market management the management of the company had invited human
resource head for a discussion on the human resource model that company
should drive in order to in order to create differentiation mainly through the quality
of human resources they employee. Human resource head came up with this
suggestion that organization must move towards creating a competency best
Human Resource Management for which the management board had agreed and
wanted human resource head to come up with budget estimate estimates and
assessment of what resources are required to create this competency based
HRM.
Question
1) Discuss and substantiate the resources required to create a competency
best HRM model especially keeping and view the nature of organization and
its business.
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Seat
No. Set P
M.B.A. (Semester - IV) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
International Business Management
EXIM Management (20407419)
Day & Date: Saturday, 23-12-2023 Max. Marks: 80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicates full marks.
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9) The main function of EXIM bank is _____.
a) Granting of direct loan in India and outside for the purpose of Import &
Export
b) Granting of loan for Industrial houses established aboard
c) Granting license for import and export
d) None of the above
10) More expansion of foreign direct investment can boost _____.
a) Money circulation b) Demand
c) Employment d) Unemployment
11) An authorized person under FEMA does not include _____.
a) An authorized dealer b) An authorized money changer
c) An off-shore banking unit d) An exchange broker
12) The investment in productive assets and participation in management as
stake holders in business enterprises is_____
a) FDI b) FII
c) Balance of payment d) SDR
13) _____ do not form part of duty drawback scheme.
a) Refund of excise duties
b) Refund of custom duties
c) Refund of export duties
d) Refund of income dock charges at the port of shipment
14) Government of India had set up EXIM Bank with an objective _____.
a) Provides Lines of Credit (LOC) to enable Indian exporters to enter
new geographies
b) To enhance exports from India, and to integrate the country’s foreign
trade and investment with the overall economic growth.
c) Enhanced export opportunities for India and driven the economic
growth of the nation.
d) None of the above
15) Directorate General of Foreign Trade (DGFT) organization was established
in _____.
a) 1991 b) 1985
c) 1990 d) 1995
16) The standard policy of ECGC covers the risk of _____.
a) buyers failure to obtain import license
b) insolvency of the collecting bank
c) cancellation of the import licence in the buyers country.
d) all the above.
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Q.4 Answer the following question. 16
Write a note on the objectives, scope and important provisions of FEMA.
OR
What are the objectives and functions of APEDA and MPEDA.
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Seat
No. Set P
M.B.A (Semester - IV) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Banking Management
Marketing of Financial Services (20407422)
Day & Date: Saturday, 23-12-2023 Max. Marks: 80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicate full marks.
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10) Customer Relationship Management results in ______.
a) Boosted Sale b) Decreased Productivity
c) Less customers d) Poor Service
11) _____ is a method of renting assets.
a) Hire Purchase b) Leasing
c) Hedge Finance d) Credit Rating
12) Capital is needed for product development and initial marketing.
a) Ventre capital b) Seed Start-up capital
c) Second round financing d) Third round financing
13) We should keep our savings with banks because.
a) It is safe b) Earns interest
c) Can be withdrawn anytime d) All of above
14) Equipment leasing is______ financial service.
a) fund based b) fee based
c) non-fund based d) any of the above
15) In India, forfaiting is done by ______ bank.
a) Foreign bank b) RBI
c) Commercial bank d) EXIM bank
16) _____ is pay later product.
a) Debit card b) Credit card
c) Both a & b d) None of these
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Following trends have been observed in the marketing strategies of banks
recently: Advertising remains the undisputed promotional tool for banks so far
among the other promotional tools. Advertising, which includes direct mail,
accounted for the largest share of marketing expenditures at 52 percent,
compared to 58 percent in 2007. Public relations accounted for 27 percent of
marketing budgets compared to 21 percent in 2007. Consumer expectations are
growing. With the increase in the education of the consumers, they are now
demanding more and more value-added services and are ready to pay premium
for it.
Mobile banking is the need for today. It has become the blessing for the
consumers who don’t have the time to visit the bank personally. The biggest
advantage that mobile banking offers to banks is that it drastically cuts down the
costs of providing service to the customers. Social media is also a tool for
marketing the banking services. Forty percent of banks used social media for
marketing purposes in 2009. Twenty-nine percent used social networking (i.e.,
Face book, Twitter, etc.). Face book, used by 76% of banks, is the most popular
among various social media outlets, followed by Twitter at 37%.
Due to increased use of technological bases has increased the operational
efficiency of the Indian banks. By 2009, virtually all banks had embraced the
Internet and most had websites. Marketer said e- newsletters were the most
effective form of Internet marketing, followed by search engine marketing and then
sponsorships.
Marketing expenditure has witnessed the tremendous growth in last few years as
the percentage of total banking expenditure. Despite the overall state of the
economy and the banking industry, marketing expenditures were up in 2009.
Nearly 60 percent of banks said they planned to, increase their marketing
expenditures in 2009, the same amount as in 2007
Focus on Incremental New Customer Growth: Instead of generating as many
accounts as possible, banks will be focusing on the potential value of relationships
including engagement and retention Gathering Email Addresses: With other
communication channel cost increasing and the improved results achieved when
email is combined with more traditional channels, the importance of collecting (and
using) email addresses has never been more important.
a) Analyze the case. 06
b) Comment on the new trends in bank marketing. 05
c) Discuss the role of digital and social media in Bank marketing 05
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Seat
No. Set P
M.B.A. (Semester - IV) (New) (CBCS) Examination Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
System Management
Security and Control Information System (20407425)
Day & Date: Sunday, 07-01-2024 Max. Marks: 80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory and carry equal marks.
2) Figures to the right indicate full marks.
Q.1 Select the right option for each of the following from the choices given: 16
1) CIA is an acronym for the Goals of Computer Security. CIA stands for _____.
a) Compatible, interoperable architecture.
b) Commercial Intelligent Assessment.
c) Common Identifier Authentication.
d) Confidentiality, Integrity, Availability.
2) Installing best antivirus software is a onetime process which ensures 100%
security for all times without any modifications required to be made.
a) TRUE b) FALSE
c) Not sure d) Depends
3) Influencing computer users to reveal computer security or private
information by exploiting the natural tendency of a person to trust and/or by
exploiting a person's emotional response is known as _____.
a) internet bullying b) Intrusion
c) deception d) Social Engineering
4) _____ involves transforming the data into scrambled code using special
algorithm which appears meaningless unless retransformed to original data.
a) Prototyping b) Encryption
c) Programming d) Data Base designing
5) Actions which can be taken to protect buildings, property and assets
against intruders are categorised as _____.
a) Logical security b) Internet security
c) Personal Security d) Physical security
6) Which of the following is not a Logon Security feature?
a) Mandatory Logon b) Lock and Cabinet system
c) Password Restrictions d) Account Expiry
7) There are 2 types of cryptography systems _____and _____.
a) Local and Global b) LAN and WAN
c) Secret Key and Public Key d) Primary Key and Foreign Key
8) TCP/IP is _____.
a) Transmission Control Protocol/Internet Protocol.
b) Transfer Controlled Protocol/Internet Control Protocol.
c) Transaction Control Protocol/Intranet Protocol
d) None of the above
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9) A network of computers belonging to an organization and using the
internet technologies for communication is known as _____.
a) Internet b) WAN
c) LAN d) Intranet
10) Find the Odd Term out of-the following:
a) Thumb impression b) Voice Verification
c) Swipe Cards d) Ratina identification
11) The data which, if disclosed/compromised with, may cause serious
damage to the organization in terms of loss of an opportunity or an edge
over the competition or achieving leading position in the market, can be
classified as:
a) Unclassified b) Confidential
c) Secret d) Top Secret
12) Protocols are _____.
a) Software b) Type of Security
c) Antivirus Programs d) Communication Rules
13) From the options below, which of them is not a vulnerability to information
security?
a) Flood
b) without deleting data, disposal of storage media.
c) Unchanged default password
d) Latest patches and updates not done
14) In Information Security, DOS means _____.
a) Disk Operations System b) Denial of Service
c) Disk Operating Software d) Disk Omission Software
15) PAP is _____.
a) Protection for Authenticated Protocols.
b) Post Assess Protocol.
c) Password Authentication Protocol
d) None
16) The science of breaking secure communication using detailed analysis is
known as _____.
a) Cryptography b) Cryptology
c) cryptanalysis d) Cryptographic Algorithm
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Q.5 Analyse the following case, identify the problem, provide alternative 16
solutions and justify the best solution
XYZ is major airline company that is based in Mumbai. It has a computer system
dedicated to reservations and ticketing operations. More than 1000 terminals
scattered throughout India are connected to the mainframe computer in the
company’s head office.
Mr. Sinha, a member of the audit team was amazed to find the system did not
use passwords to prevent unauthorised access to the system. When the
enquired with information system manager he informed Mr. Sinha that
passwords are unnecessary. He explains that each terminal connected to the
computer is given a unique identification number. This number is stored in a
table within a secure area of the operating system. A terminal must supply this
identification number with each message it sends and the system will respond
only to a valid identification number. The identification number is sent
automatically by a terminal because it is hard wired into the terminal.
He Further explains that a password system had been tried previously and
abandoned. Each reservation and ticketing clerk had been given a unique
password. Because multiple clerks often used a single terminal, however, the
system was too awkward and unwieldy as clerks had to continuously sign on and
sign off the system. Major problems occurred with the system during rush
periods.
Finally the information systems manager wad surprised about Mr. Sinha’s
concerns. Under the current system, he argues unauthorised removal of assets
cannot occur. Moreover he points out that the previous auditor had never
expressed concerns about the system
Page 3 of 3
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Seat
No. Set P
M.B.A. (Semester - IV) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Agriculture &Co-operative Management
Agro- Processing Industries & Rural Industrialization (20407428)
Day & Date: Saturday, 23-12-2023 Max. Marks: 80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicate full marks.
Page 1 of 2
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10) Khadi and village Industry Commission was established in ______.
a) Third Plan b) Fourth Plan
c) Second Plan d) First plan
11) Basket weaving falls in the category of _____.
a) Small-scale industry b) Cottage Industry
c) Large-scale industry d) None of these
12) Law of demand shows a relation between the _____.
a) Quantity demand and quantity supply of a commodity
b) Income and quantity demand of a commodity
c) Price and quantity of a commodity
d) Income and price of a commodity
13) _______ help integrate formal credit systems into rural societies.
a) Land Development Banks b) Self- Help Groups
c) Regional Rural Banks d) Commercial Bank
14) When the elasticity of demand for a commodity is very low, it shows that
the product ______.
a) Has little importance in the total budget.
b) Is a Luxury
c) Is a necessity
d) None of the above
15) Agriculture Related activities comes under______.
a) Primary Sector b) Secondary Sector
c) Tertiary sector d) none of the Above
16) “Blue Revolution “is related with the following _____.
a) Oil seed Production b) Fish Production
c) Milk Production d) Food Production
Page 2 of 2
SLR-CD-60
Seat
No. Set P
M.B.A. (Semester – IV) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Marketing Management
International Marketing (20407405)
Day & Date: Tuesday, 09-01-2024 Max. Marks: 80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicate full marks.
Page 1 of 3
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10) Psychographic segmentation calls for the division of market into segments
based upon different personality traits, values, attitudes, interests, and
lifestyles of consumers.
a) True b) False
c) Can’t Say d) None of the above
11) For______ marketing companies should market through Facebook,
Instagram, and LinkedIn platforms to its customer.
a) media b) societal media
c) Social media d) None of the above
12) All of the following are actual modes of market-entry except____.
a) Licensing b) Standardization
c) Franchising d) Exporting
13) The short-term motivation schemes prepared for purchase promotion are
known as- _____.
a) Personal Sale b) Sales promotion
c) Publicity d) Advertisement
14) For long term __________ of the following is a more effective tool for the
promotion process.
a) Advertisement b) Personal Sale
c) Publicity d) Sales promotion
15) ______ of the following is price determination method.
a) Cost price transfer b) Cost plus transfer
c) Transfer price based on market d) All of these
16) _____ is an especially important strategy for goods and services that have a
universal demand.
a) retailing b) marketing
c) international marketing d) None of these
Q.2 Answer the following. 16
a) Explain global segmentation.
b) Explain Social Media Marketing.
Q.3 Answer the following. 16
a) Explain in detail global pricing strategies.
b) Explain sales promotion in detail for international marketing.
Q.4 Answer the following long question. 16
a) Explain in detail global marketing environment and its impact on marketing.
OR
b) Explain the concept of new products development in global marketing.
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Q.5 Case study.
The Mysore Incenses is a tiny unit located in Mysore, manufacturing and selling
agarbathies. It is owned and managed by Mr. Chnadrashekhar, who has had only
high school education. Through lot of experiments Chnadrashekhar had
developed a blend of incense that has been widely liked. During the last four
years of existence of the Mysore Incenses, the two brands of agarbathi, Bhagya
and Sowbhagya,have earned a very good reputation. Initially it introduced just
one brand, Bhagya. Bhagya clicked well in the market. Though the product was
regarded as very good, the price of ‘Bhagya’ was a bit lower than that of the
popular branch of established manufactures. By selling at lower price,
Chnadrashekhar hoped to generate more sales. Use of cheaper packaging and
lower overheads enabled him to sell at lower but sufficiently remunerative price.
Labelling was done in Kannada and English. The Mysore Incenses have not had
any aggressive marketing programme. At the beginning free samples were
supplied to some house-holds in residential localities. Slides were also exhibited
in certain cinema theatres. The dealers were offered attractive terms. Initially, the
product was sold only in and around Mysore city. Encouraged by its success in
Mysore, sale of Bhagya was extended to all over Karnataka and the consumer
response was favourable. On the advice of Mr. Sham, a close friend of Mr.
Chnadrashekhar, the Mysore Incenses introduced a premium brand, Soubhagya.
The ingredients and quality of the new brand were not significantly different from
that of Bhagya. Instead of the rectangular package of Bhagya, a tubular package
was used for Soubhagya. The new brand also’ got good market acceptance.
Chnadrashekhar was thinking of expanding his market to outside Karnataka also.
There was no problem to get additional workers to roll agarbathies; nor was there
any problem of input availability. The problem was organizational. The Mysore
Incenses was managed all alone by Mr. Chnadrashekhar. The distribution to
dealers was done by agents who worked on commission basis.
As a birthday presentation Chnadrashekhar sent hundred packets each of
Bhagya and Soubhagya to his good friend Aayub working in Saudi Arabia. Two
months later, Chnadrashekhar received a letter from Aayub. The letter contained
the following information of particular importance to Chnadrashekhar’s business.
Aayub distributed most of the agarbathies among his friends. His friends liked the
products very well. Some of them ranked Bhagya and Soubhagya as good as the
best brands available. Some even considered them as better than leading brands.
Some of the foreigners found it difficult to pronounce and remember the words
Bhagya and Soubhagya. Aayub suggested that Chnadrashekhar could think of
entering the foreign markets.
Chnadrashekhar knew that a few agarbathi manufacturers who had started in a
small way grew well in the domestic and foreign markets. Chnadrashekhar
became enthusiastic about selling his products in the foreign markets. He was
wondering how he could carry out this idea. He decided to consult Mr.Sham
.From Chnadrashekhar’s discussion with him, Sham conceived that
Chnadrashekhar would like to have his advice on the International marketing
channel suitable for the Mysore Incenses and Product modifications, including
brand, packaging and labelling for the overseas markets.
1) Analyze the case study 04
2) Identify the problem. 04
3) Generate possible alternatives for international marketing 04
4) Choose the best alternative. 04
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Seat
No. Set P
M.B.A. (Semester - IV) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Financial Management
International Finance (20407408)
Day & Date: Thursday, 11-01-2024 Max. Marks: 80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicate full marks.
Q.1 Choose the correct alternative and rewrite the sentences again. 16
1) The currency used to buy imported goods is _____.
a) the buyer’s home currency. b) the seller’s home currency.
c) the currency of a third country. d) special drawing rights.
2) A country records its international finance accounts in its _____.
a) balance of payments accounts b) import/export log accounts
c) trade payments accounts d) net exports payments account
3) The balance of payments accounts includes the _____.
a) non-performing account b) export bank account
c) current account d) Exim bank account
4) The account used to record changes in the official reserve is the _____.
a) capital account b) current account
c) official settlements account d) official reserves account
5) If a country during its entire history has invested more in the rest of the world
than the rest of the world has invested in it, the country is a _____.
a) net lender b) net borrower
c) creditor nation d) debtor nation
6) If a country has a capital account surplus, that country’s stock of international
indebtedness is _____.
a) increasing b) decreasing
c) zero d) constant
7) The main source of fluctuations in the current account balance is _____.
a) net interest income b) net exports
c) net taxes d) net transfers
8) The private sector surplus or deficit equals _____.
a) net taxes minus government purchases
b) investment minus saving
c) government purchases minus net taxes
d) saving minus investment
9) Net exports equals _____.
a) government saving plus private saving.
b) imports of goods and services minus exports of goods and services.
c) exports of goods and services minus imports of goods and services.
d) Both answers A and C are correct.
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10) The foreign exchange rate is the price at which the _____ of one country,
exchanges for the ______ of another country.
a) currency; goods b) currency; financial instruments
c) currency; currency d) goods; goods
11) As the exchange rate ______ the _____ is the value of U.S _____.
a) rises; smaller; imports b) falls; greater; imports
c) rises; greater; exports d) falls; greater; exports
12) If the U.S. interest rate rises, the _____.
a) there is a movement downward ‘along the demand curve for dollars.
b) demand curve for dollars shifts leftward.
c) demand curve for dollars shifts rightward.
d) None of the above answers are correct.
13) One of the main reasons the supply curve for dollars slopes _____ includes
the _____.
a) upward; exports effect
b) downward; imports effect
c) downward; expected profit effect
d) upward; imports effect
14) The _____ the exchange rate, the _____ are foreign-produced goods and
hence the smaller the quantity of dollars supplied.
a) greater; cheaper b) lower; cheaper
c) lower; more expensive d) greater; more expensive
15) The capital account measures _____.
a) capital used outside the United States but manufactured inside the
United States.
b) capital produced outside of the United States minus capital produced
inside the United States.
c) capital used inside the United States but manufactured outside the
United States.
d) foreign investment in the United States minus U.S. investment abroad.
16) The private sector surplus or deficit is equal to _____.
a) saving minus investment
b) income minus consumption
c) income minus consumption minus net taxes
d) income minus consumption minus investment
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SLR-CD-61
Q.5 Answer the following. 16
Cleto Srl (Spain) has just constructed a manufacturing plant in Ghana. The
construction cost 9 billion Ghanian cedi. Cleto intends to leave the plant open for
three years. During the three years of operation, cedi cash flows are expected to
be 3 billion cedi,3 billion cedi, and 2 billion cedi, respectively. Operating cash flows
will begin one year from today and are remitted back to the parent at the end of
each year. At the end of the third year, Cleto expects to sell the plant for 5 billion
cedi. Cleto has a required rate of return of 17 percent.
It currently takes 8,700 cedi to buy one euro, and the cedi is expected to
depreciate by 5 percent per year.
a) Determine the NPV for this project. Should Cleto build the plant?
b) How would your answer change if the value of the cedi was expected to
remain unchanged from its current value of 8,700 cedi per euro over the
course of the three years? Should Cleto construct the plant then?
Page 3 of 3
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Seat
No. Set P
M.B.A. (Semester - IV) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Tourism and Hospitality Management
Hospitality and Tourism Marketing (20407411)
Day & Date: Sunday,31-12-2023 Max. Marks:80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicate full marks.
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12) The process of grouping people within a market according to similar
needs, characteristics, or behaviour is known as _____.
a) Tourism marketing b) Segmentation
c) Targeting d) None of these
13) The main aim of the tourism industry in India is _____.
a) To spread word of mouth & create repeat visitors
b) To spread word of month
c) Create repeat visitors
d) None of these
14) _____ is the critical determinant of tourism demand.
a) Race of gender b) Mobility
c) Income d) Education
15) _____ demand comprises of category of people who do not travel for same
reason.
a) Suppressed demand b) No demand
c) Effective demand d) Actual demand
16) _____ is the most important economic benefit of tourism.
a) Increase in employment b) Increase in production
c) Foreign exchange d) None of these
Q.5 Define marketing and state its importance in tourism industry. What are the 7’ps 16
of marketing in tourism.
Page 2 of 2
SLR-CD-63
Set
No. Set P
M.B.A. (Semester - IV) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Production and Materials Management
World Class Manufacturing (20407414)
Day & Date: Friday, 29-12-2023 Max. Marks: 80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) All questions carry equal marks.
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11) _____ typically offer more flexibility in international markets.
a) SME’s b) LSE’s
c) MNE’s d) None of the above
12) Capacity =
a) (Average production rate/Hour) × (Number of hours worked/Period)
b) (Maximum production rate/Hour) × (Number of hours worked/Period)
c) (Maximum production rate/Hour) × (Period/Number of hours worked)
d) None of the above
13) Which of these are not IT requirements to implement WCM
a) Network and communications
b) Computers, Phones and Visual Display Boards
c) Secure systems
d) Embedded systems
14) What is called for the pollution that can be traced directly to industrial activity?
a) Soil pollution b) Water pollution
c) Air pollution d) Industrial pollution
15) Human capital management is occasionally used synonymously among _____.
a) Marketing b) Finance
c) Information Technology d) Human Resources
16) Continuous learning is possible by looking at organizations design’s _____.
a) 4 elements b) 5 elements
c) 6 elements d) 7 elements
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However, few of the executive participants were more worried about practice
and less interested in idealistic theories. Mr. Joshi of LML’s Bangalore office was
impressed. He has been arranging Engine Block castings, tyre tube sets,
machined components, speedometers, etc. from southern region to LML, Kanpur
Unit. He was facing lots of problems in arranging the long distance supplies. He
asked few questions against the JIT and summary of question to Mr. Sudhakar
(the speaker) were as follows: Mr. Joshi said JIT cannot be fully implementable in
Indian conditions due to following genuine constraints.
a) The inter-state disputes “Border disputes” at times disturb the arrangements.
b) On and off terrorism, political agitations, holidays due to local, regional and
national leaders’ deaths also disturb work environment.
c) Spread of vendors all over India and vastness of coverage do not enable to
know correct position of WIP of vendors.
d) Transport bottlenecks, heavy rains, floods (coastal areas), workers’ strikes
cause anxiety and worry.
e) Partnership problems, financial and quality constraints are not easily
attended or solved.
These questions were like a mini speech on anti JIT and the atmosphere in the
auditorium got charged up Mr. Sudhakar, the speaker, gave half hearted replies to
questions for which Mr. Joshi and his friends were not satisfied. Finally Mr.
Sudhakar said: “The system which operate successfully in Japan may not work
equally well in other countries”. Only when Mr. Joshi took his seat as he felt he has
made his clear on practical problems than merely going through the theory.
Suddenly he seems to have won the admiration of the gathering. Prof. Rao who
was Chairman of the technical session gave his concluding remarks. He appreciated
the ideology of JIT but advised executives to take it up step by step and ensure
pragmatic views and do not over depend on JIT to fail. This he told as Indian
Industrial Environment is yet to mature to take care of JIT systems in totality.
Questions:
a) Explain why JIT purchase works well in the developing countries.
b) Do you agree with Mr. Joshi’s views on constraints to JIT?
c) Write how you feel the JIT systems can be adopted in India.
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SLR-CD-64
Seat
No. Set P
M.B.A. (Semester - IV) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Human Resource Management
International Human Resource Management (20407417)
Day & Date: Saturday, 30-12-2023 Max. Marks:80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicate full marks.
Page 1 of 3
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9) Host country nationals are employed because they know the taste and
preferences of the _____.
a) Local workers b) Local workers
c) TCNs d) Home country nationals
10) ______ is not incorporated in major categories of Balance Sheet Approach.
a) Housing b) Income Tax
c) Goods and services d) Expatriate
11) The term ______ failure has been defined as the premature return of an
expatriate.
a) Expatriate b) Non-expatriate
c) Global expatriate d) Repatriate
12) _____ are the managers who are citizens of countries other than the one
in which the MNC is headquarters.
a) TCNs b) Host country nationals
c) Parent country nationals d) None of the above
13) _____ is arranged to make the expatriate familiarize with the challenge of
assignment.
a) Work experience b) Online training
c) Field experience d) Off job training
14) The term _____ leads to a revolution in the global division of labour.
a) Resource management b) Recruitment
c) Selection d) Offshoring
15) _____are the people who travel internationally but they do not relocate to
another country.
a) Repatriates b) Expatriates
c) Non-Expatriates d) Third country nationals
16) ______is the main issue in international labour relations.
a) Labour participation b) Labour Turnover
c) Labour Retention d) Labour Change
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Q.5 Attempt the following case. 16
Rajmudra textiles the leading market leader established in 2001 at Solapur. The
main production of this organization was Cotton Yarn with excellent quality. After
5 years the Managing Director Mr. Vikram thought that he should start different
yarns which would be export in other countries. With the dream of Vikram,
Rajmudra textiles extended his business in Terrylene and Woolen yarn. In 2010
with the globalization of cotton industries Rajmudra textiles had started to acquire
spinning mills at foreign land. At the time of acquisition, they determined to change
human resource policies into international human resource policies for
improvement in quality and quantity. But, the determination remained only a
thought and vanished with the time. In 2014 again after the failure in market all
directors came together at Solapur headquarter for discussion and all were
confused about international human resource policies.
Analyse the above case and help Mr. Vikram to form international human
resource policies for foreign branches.
Page 3 of 3
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Seat
No. Set P
M.B.A. (Semester - IV) (New) (CBCS) Examination Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
International Business Management
International Logistics (20407420)
Day & Date: Friday,29-12-2023 Max. Marks:80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) All questions carry equal marks.
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11) Inbound and outbound logistics is _____ in the generic value chain of logistics.
a) A support activity b) A primary activity
c) Not an activity d) The only activity
12) The head quarter of shipping corporation of India is located at _______.
a) Chennai b) Mumbai
c) Delhi d) Kolkata
13) According to the Multimodal Transportation of Goods Act, a multimodal
transport document cannot be ______.
a) A bearer instrument
b) An order instrument
c) A non-negotiable instrument
d) None of the above
14) Vessels that carry railway passenger and freight rolling stock are ______.
a) OBO b) RO/RO
c) SD 14 d) Train ferry
15) Packaging performs two functions. ______and logistics.
a) Distribution b) Store keeping
c) Marketing d) Material handling
16) ________ are the elements of logistics system.
a) Transportation b) Warehousing
c) Inventory management d) All of the above
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Seat
No. Set P
M.B.A. (Semester - IV) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Banking Management
Retail & Universal Banking (20407423)
Day & Date: Friday,29-12-2023 Max. Marks:80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicate full marks.
3) Draw neat labelled diagrams wherever necessary.
Page 2 of 2
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Seat
No. Set P
M.B.A. (Semester - IV) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
System Management
Programming Concepts and Practices (20407426)
Day & Date: Sunday, 31-12-2023 Max. Marks: 80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All questions are compulsory.
2) Figures to the right indicate full marks.
Q.1 Select the right option for each of the following from the choices given: 16
1) Which of the following is a loop construct in programming?
a) For b) While
c) Do While d) All of the above
2) An expression that compares two operands uses _____ operators.
a) Arithmatic b) relational
c) Logical d) conditional
3) A function may or may not take _____ from the calling function.
a) variables b) parameters
c) instructions d) inputs
4) The type of programming that proposes logically structured programs with
top-down approach is known as _____.
a) structured programming b) object oriented programming
c) algorithm d) None of the Above
5) What is the term used for a block of code that is executed repeatedly until
a certain condition is met?
a) Function b) Loop
c) Condition d) Variable
6) A variable declared inside the function is called _____.
a) private variable b) function variable
c) local variable d) complex variable
7) =’ operator is a _____ type of operator.
a) Arithmatic b) Logical
c) Assignment d) Relational
8) _____ is a feature of reusing the set of properties and methods of one
class in another class.
a) Abstraction b) Inheritance
c) Encapsulation d) Polymorphism
9) A _____ is the name assigned to programming elements like variable,
constant, function, etc.
a) data type b) identifier
c) character code d) construct
10) Function _____ contains the actual definition and body of a function.
a) Declaration b) Definition
c) Body d) Call
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11) An operator that requires a single operand is known as _____.
a) Increment operator b) Decrement operator
c) Unary operator d) Assignment operator
12) _____ refers to the process of locating and removing the errors in a program.
a) Analyzing b) Correcting
c) Debugging d) Executing
13) Which of the following is not a valid variable name in most programming
languages?
a) myVariable b) 123Variable
c) _myVariable d) my_variable
14) The feature that allows the same operations to be carried out differently
depending on the object is _____.
a) Encapsulation b) Abstraction
c) Polymorphism d) Inheritance
15) _____ class cannot be instantiated.
a) Friend b) Abstract
c) Local d) Global
16) A function that calls itself is known as a _____ function.
a) Static b) Recursive
c) Null d) None of the Above
Q.5 Analyse the following case, identify the problem, provide alternative 16
solutions and justify the best solution.
Draw flowchart for a program of medicine schedule for a patient. The course is
for 3 days, 3 doses a day. The program should count the number of doses for
each day and the day number in progress. Before every dose, the patient be
asked if he feels uncomfo.
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Seat
No. Set P
M.B.A. (Semester - IV) (New) (CBCS) Examination: Oct/Nov-2023
COLLEGE AND UNIVERSITY CAMPUS
Agriculture & Co-Operative Management
International Trade and Agriculture (20407429)
Day & Date: Friday, 29-12-2023 Max. Marks: 80
Time: 03:00 PM To 06:00 PM
Instructions: 1) All Questions are compulsory
2) Figures to the right indicate full marks.
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9) Bilateral Trade means _____.
a) The trade between two nations.
b) The trade between three or more nations
c) The trade among many nations
d) None of the above
10) Trade between two countries can be useful if cost rations of goods are _____
a) Undetermined b) Decreasing
c) Equal d) Different
11) International trade contributes and increases the world _____
a) Population b) Inflation
c) Economy d) Trade barriers
12) _____ refers to the tax imposed on imports
a) Imported tax b) Tariffs
c) Subsides d) Import quotes
13) Which of the following is not true of a letter of credit?
a) It is a document
b) Issued by a bank
c) At the request of the exporter
d) The bank agrees to honour a draft drawn on the importer.
14) According to the theory of comparative advantage, a country will export a
good only if
a) It can produce it using less labour than other countries
b) Its productivity is higher in producing the good than the productivity of
countries in producing it.
c) Its wage rate in producing the good is lower than in other countries.
d) all of the above
15) Which among the following are called "Breton Wood Twins”?
a) IBRD & IMF b) IDA & IFC
c) IDA & MIGA d) IMF & IDA
16) The method of payment where the exporter relies on the. undertaking of a
bank to pay is
a) Bank Grantee b) Letter of credit
c) Letter of comfort d) none of the above
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