The

Breakdown
About Major Competitors

Established in 2013 as Grofers by Albinder Dhindsa and

Saurabh Kumar, Blinkit is one of India’s top e-commerce

526 Stores
companies
MISSION
Instant Commerce
Indistinguishable from Magic
26 Cities across INDIA
Renamed to Blinkit in 2021, with the focus to revolutionize
this sector by serving consumers in the blink of an eye 12.5 Time in mins
Average Delivery

#1 Satisfaction
Customer
Now, Blinkit works as a subsidiary of Zomato after it was
acquired by them for US $568 Mn
 About
fact
They just turned Adjusted EBITDA
positive in March 2024

GROSS ORDER VALUE AVG ORDER VALUE ORDERS PER MILLION

GOV in ₹ Cr AOV in ₹ Orders in Mn
5000 700 70

600 60
4000
500 50
3000 400 40

2000 300 30

200 20
1000
100 10

0 0 0
Q42023 Q12024 Q22024 Q32024 Q42024 Q42023 Q12024 Q22024 Q32024 Q42024 Q42023 Q12024 Q22024 Q32024 Q42024

GOV YoY has increased by nearly 97% in Q4 2024 with a positive contribution share of 3.9%.
Average monthly riders in Q$2024 touched 89000 with average monthly transacting users reaching 6.4 million
 Consumer Personas
Ankita, 32 Rahul, 24
Married working woman who Bachelor IT professional working
lives in Gurgaon in Bengaluru

Goals Goals
Easily manage household shopping needs while Streamline grocery shopping so that he can save his
juggling work and family commitments. Values time and effort allowing him to focus more on his
convenience and time-saving options that enable her professional and personal pursuits.
to spend more quality time with her family
Pain Points Pain Points
Time constraints to spend time buying groceries Need digital solutions for a streamlined experience
Traffic and congestion make physical shopping Need to buy groceries on a budget from a place
tiresome and time-consuming that offers great discounts and service
Challenge in finding specific brands or products in
local grocery marts Limited time to spend on buying groceries or
household items
 Top Features of
Import Address
Easy to use UX from Zomato
Diverse product range divided Apart from adding location
into multiple categories which manually, one can easily import
are clearly indicated by well verified addresses from their
displayed icons Zomato accounts
Friendly user interface with Neat & Easy way to mitigate
‘squircles’ adorning the screen issues while adding location
again for a new application
 Top Features of
AI generated
Clear details about each recipe
Food Recipes complete with cook time, no. of
servings and calorie count
Recommendations to buy
A newly added section full of ingredients according to the
AI-generated recipes. Wide recipe with different products
variety of recipes to choose listed clearly for the users to
from. easily add them to their cart
Top recommendations for Recipe steps listed after the
users shown on home page to buying recommendations for
gain user attention the ingredients to be used
 Top Features of
Print Store
After every print, the
Now you can order your last- documents are deleted
minute printouts with the help safeguarding the privacy of
of this feature from Blinkit users while using this feature
Upload your files in the denoted A great add-on to already
format and get it printed and existing offerings of Blinkit
delivered in just a few minutes
India’s first Instant Print Delivery
Service
 Top Features of
Dedicated
Brand Store
This feature clubs & groups all In this example, We see a
products and displays them in a dedicated Amul store being
dedicated storefront displayed with all of its major
offerings being shown to
Option on product page to consumers
explore more products from
the same manufacturer A great way for D2C
companies to advertise their
One-stop place to buy products to loyal consumers of
everything from your choice of their offerings
brand offerings
Quirky additions to

Valentine’s Day Single Marketplace to get

Free Dhaniya
mode toggle anything anywhere
thankyou
What else do you think they can do?
Feel free to add some comments...