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Store Launch Checklist

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14 views

Store Launch Checklist

Uploaded by

fahadjavedfa56
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Store Reviews Checklist

**Anything with R next to it is strongly recommended but is not vital to do**


GENERAL NOTES
Requirements

☐ I am submitting my store with a clickable link.


☐My store does not have a password enabled.
☐My store has a custom domain which uses either .com or .co (or a country-specific variant of these)
only.

☐My domain does not include extra words or is long.


☐I have one primary product, which I will run ads for, which follows the winning product criteria.
☐My winning product has at least a 3x markup if running paid ads.
General (Follow Anas Ali’s Guidelines)

☐ My store name is short, one or two words, and easily memorable. It should not be a combination of
two words like Shop Infinite. Make it unique.
☐To the best of my knowledge, the overall design of the store is aesthetically pleasing. i.e the
proportions are consistent and neat, images are of high quality, etc, etc.

☐My store does not feature any scammy looking elements.


☐My store does not feature any elements that would distract/put off my customer from purchasing my
product.
☐The shop logo is always in the same position on every page and it always leads back to the
homepage.

☐The site doesn't include excessive, annoying pop-ups that could make the customer's life hard

☐Has a positive contrast that is easy to read. i.e black on white, or similar contrast. Consistent font throughout the entire website.
☐Consistent, proper grammar throughout the entire website.
☐Consistent capitalization style throughout the entire website.
Free of spelling errors.

☐The Font used on the entire website is same to the font used in logo.
☐Ensure there is no extra content or material that restricts or distracts the customer from purchasing
your product.

☐Ensure all titles are capitalised consitently and correctly.


☐Your store has a neat, good-looking favicon, that is visible in the search bar. If you don't know what this is, USE GOOGLE.
☐Explains the core benefits of your product in straightforward, short sentences.
Leaves a lasting impression on the customer.

The Logo (Follow Anas Ali’s Guidelines)

☐High Definition, free of pixelation.


Large enough to read.

☐Simple enough in it's color scheme and design that it is recognizable.


Expresses the unique aesthetic of your brand.

☐Preferably horizontal rather than vertical or square. R

PRODUCT PAGE
General

☐Product titles are descriptive.


☐The product title needs to be prominent and big enough to stand out.
☐The product title has a maximum of 65 characters. R
☐Allows customers to understand product without extensive research or reading.
If required for your product, you have a sizing chart.
Image gallery

☐The main product photo needs to stand out and make an amazing first impression.
☐The user can zoom in on the product images. R
☐The product images show all features of the products.
☐The product gallery shows thumbnails of other available images.
☐The product gallery supports native mobile swipe.
☐Consistent photography style with ALL other product pages.
☐Featurns plain background photography of the product.
☐Uses only High Definition Photography of product. 1000 x 1000 pixels
☐Does not use low quality, generic irnages ever at all.

Social Proof (Follow Anas Ali’s Guidelines)

☐Customer reviews are present on the product page, optimally the reviews contain photos or videos
☐from happy customers with the products.
☐The reviews (specifically the top ones) are detailed and more than a few words.
☐The product page contains screenshots of social media comments or DMs about product
satisfaction. R

☐Reviews stars are displayed above the fold.


☐The product reviews only show 5 to 10, then have "Show More" button, to ensure the customer
doesn't have to scroll through 10s of reviews to get to the end of the page.

☐Your winning product has at minimum 30 reviews, other products have at minimum 15 reviews.

Things to remember:

If you choose to indude an "announcement" block it must be simple, straightforward, easy to


understand, and add value to your ability to convert customers. If it is random wording or
generally pointless, remove it. The entire announcement must be short enough that the entire
statement is visible.

Read all of the text on your website out loud to make sure it is easy to understand and uses
appropriate language style. If you need help improving your language skills use Grammarly

Images from Unsplash can be a powerful tool to enhance the visual aesthetic of your brand, but
you should not rely solely on these images to sell your products. Get help from a friend if your
product photography is low quality or too generic.

Your color scheme should always be simple before it is complex.

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