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Uploaded by

Soham Ghadge
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SUMMER INTERNSHIP PROJECT REPORT

ON
“STUDY ON CONSUMER PERCEPTION
TOWARDS DIGITAL MARKETING”
PROJECT WORK SUBMITTED IN PARTIAL FULFILLMENT OF THE
REQUIREMENT FOR THE AWARD OF THE DEGREE OF

MASTER OF MANAGEMENT STUDIES IN HUMAN RESOURCE

SUBMITTED BY
MISS. RAKHEE SHAILESH DEEPNAIK
PIN:-421401
UNDER THE GUIDANCE OF
Prof. S.B.WAGOLE

Alamuri Ratnamala Institute of Engineering and Technology


(ARMIET),
Affiliated to
UNIVERSITY OF MUMBAI

Department of Management Studies

ACADEMIC YEAR
2024-2025
DECLARATION

I hereby declare that, this report submitted in partial fulfilment of the requirement for the
award to Miss. Rakhee Shailesh Deepnaik From Alamuri Ratnamala Institute of
Engineering and Technology (ARMIET) is my original work and not used anywhere for
award of anyd egree or diploma or fellowship or for similar titles or prizes.
I further certify that without any objection or condition subject to the permission of the
company where I did my project, I grant the rights to Alamuri Ratnamala Institute of
Engineering and Technology (ARMIET) to publish any part of the project if they deem fit
in journals/Magazines and newspapers etc. without my permission.

Student

(Miss. Rakhee Shailesh Deepnaik)

Date: / /2024

Place:-Shahapur
COMPANY SUMMER INTERNSHIP CERTIFICATE
CERTIFICATE

This is to certify that the dissertation / project below entitled as “STUDY ON


CONSUMER PERCEPTION TOWARDS DIGITAL MARKETING”
Submitted by Miss. Rakhee Shailesh Deepnaik bearing fulfillment of the
requirement for the award of the Degree of Master of Management Studies of
University of Mumbai, is a bonafide to work to the best of my knowledge and
may be placed before the Examination Board for their consideration.

Prof. Prof.

Internal Examiner External Examiner

Head of Department Principal

Date: / / 2024

Place:-Shahapur
ACKNOWLEDGEMENTS

It gives me great pleasure for the successful completion of this project. Every successful Piece of work has
many invisible helping hands with their invaluable support and inspiration. For the completion of my project
report many people directly or indirectly assisted me. I take this opportunity to express my gratitude and
regards towards all those who have helped me and guided me throughout my entire project and made it
successful.

At first, I would like to express my sincere thanks and deep gratitude to our Director of ALAMURI
RATNAMALA INSTITUTE OF ENGINEERING AND TECHNOLOGY

Secondly towards my mentor Prof.S.B.WAGOLE for his kind initiative Guidance and valuable suggestions
without which the completion of the report would not have been possible.

Finally, I would like to thank my family and friends for their cooperation.

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