Magenta v. Spellbinder
Magenta v. Spellbinder
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STUBBS ALDERTON & MARKILES, LLP
California Corporation
20TH FLOOR
13 COMPLAINT FOR:
Plaintiff,
14 (1) BREACH OF CONTRACT
v. (2) FRAUDULENT INDUCEMENT
15 (3) FRAUD
SPELLBINDER, LLC, a Wyoming Limited (4) MONEY HAD AND RECEIVED
16 Liability Company; MYOSIN, INC., an entity of (5) ACCOUNTING
unknown origin; SEAN CLAYTON, an
17 individual; GRANT CRAMER, an individual; DEMAND FOR JURY TRIAL
CHAD DOHER, an individual; and DOES 1
18 through 25, inclusive,
19 Defendants.
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COMPLAINT
1 Plaintiff Magenta Light Productions, Inc. (“Plaintiff” or “MLP”) complains and alleges
2 against Defendants Spellbinder, LLC (“Spellbinder”); Myosin, Inc. (“Myosin”); Sean Clayton
3 (“Clayton”); Grant Cramer (“Cramer”); Chad Doher (“Doher”); and Does 1 through 25 (collectively,
4 “Defendants”), as follows:
6 1. Plaintiff is a California corporation with its principal place of business located in Los
7 Angeles, California.
8 2. Plaintiff is informed and believes, and based thereon alleges, that Spellbinder is a
9 Wyoming limited liability company with its principal place of business in Sheridan, Wyoming.
10 3. Plaintiff is informed and believes, and based thereon alleges, that Myosin is a
11 corporation. Plaintiff is not able to determine the location where Myosin was formed. Based on its
STUBBS ALDERTON & MARKILES, LLP
4. Plaintiff is informed and believes, and based thereon alleges, that Clayton is an
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15 5. Plaintiff is informed and believes, and based thereon alleges, that Cramer is an
17 6. Plaintiff is informed and believes, and based thereon alleges, that Doher is an
19 7. Plaintiff is ignorant of the true names and capacities of the defendants sued herein as
20 DOES 1 through 25, inclusive, and therefore sues these defendants by such fictitious names. Plaintiff
21 will seek to amend this Complaint to allege such names and capacities as soon as they are ascertained.
22 Upon information and belief, each of the fictitiously named defendants is in some manner responsible,
23 liable, and/or obligated to Plaintiff in connection with the acts alleged herein.
25 8. This Court has subject matter jurisdiction over this case pursuant to Code of Civil
27 9. Plaintiff is informed and believes, and based thereon alleges, that this Court has
28 personal jurisdiction over Spellbinder because the parties submitted to the jurisdiction of this Court
2
COMPLAINT
1 pursuant to the terms of the contract at issue in this matter and the remaining Defendants as alter egos
2 of Spellbinder and because each of Myosin, Clayton, Cramer, and Doher provided the services at
4 10. Venue is proper in the County of Los Angeles because Plaintiff and Spellbinder
5 entered into the contract at issue in this dispute in Los Angeles, California and because a substantial
6 portion of the business related to the dispute was transacted within this judicial district.
8 11. Plaintiff is informed and believes, and based thereon alleges, that Myosin, Clayton,
9 Cramer, and Doher (the “Spellbinder Alter Egos”) so completely dominated and controlled
10 Spellbinder that the company was merely a shell or instrumentality used to perpetrate the harms by
11 Spellbinder described herein, such that observing the corporate form would work an injustice. The
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12 Spellbinder Alter Egos exercised such complete domination over Spellbinder that the company had
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13 no separate identity or will of its own, and they used this control to commit fraud, engage in improper
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15 12. Plaintiff is further informed and believes, and based thereon alleges, that the
16 Spellbinder Alter Egos (a) disregarded corporate formalities by commingling Myosin’s and
17 Spellbinder’s funds; (b) failed to adequately capitalize Spellbinder, as it pledged to spend one million
18 dollars ($1,000,000) pursuant to an agreement with Plaintiff, which would leave it with only forty-
19 five dollars ($45) in operating capital as a result; (c) failed to maintain proper corporate records,
20 including a contract setting forth the relationship between Spellbinder and Myosin; and (d) treated
21 each of Spellbinder’s and/or Myosin’s corporate assets as the property of the other company or of
22 Clayton, Cramer, and Doher personally. Further, the ownership of Spellbinder and Myosin are
23 identical. The Spellbinder Alter Egos are now using Spellbinder to shield themselves from liability
25 13. Plaintiff is further informed and believes, and based thereon alleges, that recognizing
26 the corporate fiction of the separate existence of Spellbinder would sanction a fraud or promote
27 injustice by allowing the Spellbinder Alter Egos to escape responsibility for Spellbinder’s wrongful
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COMPLAINT
1 actions, which directly harmed Plaintiff, such that if the corporate fiction were recognized, an unjust
3 14. Accordingly, all claims alleged herein against Spellbinder are also alleged against the
5 FACTUAL ALLEGATIONS
6 15. Plaintiff is a film, television, and new media production and distribution company that
7 holds the rights to distribute and market the film “Strange Darling” (the “Picture”) in the United
9 16. Spellbinder is a company that purports to manage all aspects of film marketing,
10 including planning, purchasing, and trafficking all forms of advertising. Clayton, Cramer, and Doher
12 17. In early 2024, Plaintiff approached Doher and Cramer regarding financing and
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13 investing cash into the theatrical release of the Picture. Plaintiff had heard about Doher and Cramer
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14 and their company, Global Pictures Media (“GPM”), which specialized in financing theatrical release
15 of films. Doher and Cramer represented to Plaintiff that they had shut down GPM and raised capital
16 to start Spellbinder as a replacement for GPM. They further claimed that Spellbinder was a film
17 finance fund assisting with finance and media planning for theatrical releases and that Spellbinder,
18 just like GPM, financed and invested its own funds in connection with the theatrical release of films,
20 18. Plaintiff approached Doher and Cramer for the investment and financing opportunity,
21 but in the course of committing Spellbinder’s investment in the marketing of the theatrical release of
22 the Picture, Doher and Cramer provided that Spellbinder would also perform media placements for
23 the release. Plaintiff had wanted to partner with Spellbinder solely so that Spellbinder would finance
24 and invest into the marketing of the Picture and notified Doher and Cramer that it did not need or
25 want Spellbinder to provide media plan or media buying services. However, to persuade Plaintiff to
26 accept this addition to the business relationship, Doher and Cramer repeatedly affirmed the quality
27 of Spellbinder’s media plan and buying services. Doher and Cramer promised to principals of
28 Plaintiff that Spellbinder would purchase media both directly and through bidding processes
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COMPLAINT
1 leveraging their revolutionary, advanced, new technology to target the most effective media
2 placements and to optimize bidding. This technology would also be used to present real-time updates
3 on media spending and results to Plaintiff throughout the campaign for the Picture.
4 19. On April 19, 2024, Doher and Cramer met with principals of Plaintiff to discuss the
5 services Spellbinder could provide. Plaintiff emphasized the need for transparency in Spellbinder’s
6 execution of a media plan, including a requirement that documentation supporting the media spend
7 be timely provided to Plaintiff throughout the process. Doher and Cramer promised that Spellbinder
8 would provide invoices and receipts for all media purchased, as well as post-run reports detailing the
10 20. On April 30, 2024, Plaintiff requested documentation demonstrating that Spellbinder
11 possessed funds sufficient to match Plaintiff’s cash investment of $1 million. In response, Spellbinder
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12 provided a screenshot of a bank statement indicating that Spellbinder possessed $1,000,045.00 in its
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13 bank account. The Agreement (defined below) contemplated payment by Spellbinder via cash or
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14 cash equivalents. Spellbinder’s counsel clarified that the phrase “cash equivalents” meant something
16 21. On May 3, 2024, in reliance on the promises Doher and Cramer repeatedly made
17 regarding Spellbinder’s ability to pay its 50% share of media costs, deliver on the media plan, as well
18 as the promise that invoices and other documentation sufficient to demonstrate spending and
19 execution on the media plan would be provided regularly, Plaintiff and Spellbinder entered into a
20 Motion Picture Media Services & Investment Agreement (the “Agreement”) whereby Spellbinder
21 agreed to finance and invest 50% of the media spend as well as serve as Plaintiff’s negotiating and
22 buying agency for marketing the theatrical release of the Picture. Spellbinder promised to provide
23 services “of the highest quality” “rendered in a first-class, professional manner consistent with the
24 entertainment industry standards for such service” and to conform to “applicable major studio
25 theatrical distribution and standards in the US.” A true and correct copy of the Agreement is attached
26 hereto as Exhibit A.
28 minimum two-million-dollar ($2,000,000) spend for marketing services and investment in connection
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COMPLAINT
1 with the theatrical release of the Picture (“Media Spend”), with Plaintiff contributing half of the
2 Media Spend and Spellbinder contributing the other half. Spellbinder was required to apply the full
3 Media Spend to the purchase of advertising media, as agreed by the parties in a media plan.
4 23. As required by the Agreement, Plaintiff wired one million dollars ($1,000,000) to
6 24. Pursuant to the Agreement, Spellbinder was to execute on the media plan with
7 Spellbinder paying the respective media providers from the funds contributed by each of Plaintiff and
8 Spellbinder. This means that since Plaintiff invested the cash amount of one million dollars
9 ($1,000,000), Spellbinder was required to pay the respective media providers (such as YouTube,
10 Instagram, TikTok, Reddit, Twitter, premium television, streaming television, radio, Rotten
11 Tomatoes, Fandango, influencer accounts, and to advertise in physical locations) its own one million
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12 dollars ($1,000,000) (in addition to the one million dollars it received from Plaintiff). Pursuant to
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13 section 11.e. of the Agreement, Spellbinder was required to pay media providers directly.
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14 25. Spellbinder was responsible for negotiating rates, locations, terms and conditions for
15 advertising on a variety of platforms and media outlets. Spellbinder agreed to monitor the various
16 media employed by the Media Spend and to notify Plaintiff of any underperformance. Spellbinder’s
17 proof of delivery of performance is inadequate and in breach of the Agreement, as more fully
18 described herein. Spellbinder failed to notify Plaintiff that the media plan was not performing as
19 projected and instead falsely represented to Plaintiff that it overperformed. Accordingly, Spellbinder
21 26. For example, on June 17, 2024, Spellbinder indicated that its media spending, which
22 should have been occurring in full force at the time, had been throttled back because Plaintiff had
23 provided comments on a proposed media plan from Spellbinder. In response to Plaintiff’s request
24 for invoices supporting the media spend up to that date, a representative of Spellbinder encouraged
25 Plaintiff to “have a little faith” in Spellbinder’s expertise, strongly suggesting that Plaintiff should
26 not request the very transparency for which it had negotiated. Plaintiff emphasized that complete
27 transparency was needed and that Plaintiff was prepared to terminate the Agreement if the promised
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COMPLAINT
1 27. In response, on June 18, 2024, Doher affirmed that Spellbinder prided itself on
2 transparency and urged Plaintiff not to be concerned. He also promised that a dashboard providing
3 live updates regarding media spend and success would be provided in the near future. Unfortunately,
4 the rollout of this dashboard was delayed multiple times, and it ultimately did not function the way
6 28. In or around June 2024, Plaintiff learned that Spellbinder was partnering with Myosin,
7 a marketing agency that purports to provide services similar to Spellbinder’s. Given the overlap in
8 services, it is not clear why Spellbinder would need to work with Myosin or incur costs associated
9 with including Myosin in this project. Myosin was not identified in the Agreement, and Plaintiff was
10 not given the opportunity to investigate Myosin’s capabilities or reputation prior to entering into the
11 Agreement.
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12 29. In late June 2024, Plaintiff and Spellbinder agreed to a plan entitled “Strange Darling
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13 Media Plan Sign Off and Insertion Order” for the Media Spend (the “Media Plan”). The Media Plan
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14 was divided into three phases to be executed on June 12, 2024 (this phase had already been initiated),
15 June 28 – August 7, 2024, and August 8 – 24, 2024, with advertising running on YouTube, Instagram,
16 TikTok, Reddit, Twitter, premium television, streaming television, radio, Rotten Tomatoes,
17 Fandango, influencer accounts, and in physical locations. Spellbinder projected that this Media Plan
19 30. There are, in fact, two versions of the Media Plan signed by Spellbinder. Myosin was
20 identified as the party that would provide services pursuant to the Media Plan in a version of the
21 document executed on June 26, 2024; another version, signed June 29, 2024, identifies Spellbinder
22 as the party to provide services. Plaintiff is informed and believes, and based thereon alleges, that
23 Spellbinder and Myosin operate as a single entity and identify themselves separately only for
24 purposes of evading liability. Indeed, Clayton, who identified himself as a Founder of Spellbinder
25 when he executed the Agreement on Spellbinder’s behalf, purports to be the Founder of Myosin as
26 well. A true and correct copy of Clayton’s LinkedIn profile is attached hereto as Exhibit B. Nowhere
27 in the Agreement did Spellbinder state that Myosin would be providing services on behalf of
28 Spellbinder.
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COMPLAINT
1 31. After the Media Plan was signed by all parties, Plaintiff continued to request invoicing
2 or other backup supporting the actual amount Spellbinder spent on the various media identified in the
3 plan. On July 2, 2024, Plaintiff noted that pricing for certain aspects of the plan had been identified
4 as variable when it should have been fixed. Additionally, Plaintiff asked to review documentation of
5 actual spending on variable-rate media to track the use of the overall Media Spend. In response,
6 Spellbinder failed to explain why certain aspects of the Media Plan had been incorrectly identified as
7 having a variable rate and refused to provide documentation with the level of detail needed to confirm
8 the actual amounts paid for early spending pursuant to the plan.
9 32. On July 3, 2024, Spellbinder notified Plaintiff that the media buys contemplated in the
10 Media Plan had not yet been negotiated or purchased, even though the second phase of the Media
11 Plan should already have commenced. Spellbinder claimed that it required funds from Plaintiff to
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12 commence negotiating any media spending, even though Spellbinder was responsible for paying half
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14 33. In late June through mid-July 2024, Plaintiff repeatedly asked that Spellbinder provide
15 invoices and other documentation reflecting the amount spent on the Media Plan to that point.
16 Spellbinder refused to comply and instead provided an invoice for its services and, eventually,
17 promised to provide a redacted version of an insertion order for Myosin. These documents would
18 not provide the information Plaintiff needed to confirm that Spellbinder was adequately executing on
19 the Media Plan. Additionally, Spellbinder repeatedly delayed providing Plaintiff a dashboard to track
20 media spend and performance and then failed to provide adequate information when the dashboard
22 34. The Picture was released on August 23, 2024 on 1,135 screens around the United
23 States. It received high praise from critics and holds a 95% rating on Rotten Tomatoes. Despite its
24 critical acclaim and release on over 1,100 screens across the U.S., the film generated only $1.1 million
25 its opening weekend, significantly below the box office expected for a film of this genre (horror),
26 media campaign, reviews and broad theatrical release. Plaintiff is informed and believes, and based
27 thereon alleges, that Spellbinder’s failure to follow the Media Plan or to utilize the full Media Spend
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COMPLAINT
1 as agreed by the parties caused the Picture to fail to generate revenue commensurate with its quality
3 35. Plaintiff is informed and believes, and based thereon alleges, that Spellbinder failed
4 to follow the Media Plan or to even contribute its one-million-dollar ($1,000,000) cash or cash
5 equivalent portion of the Media Spend. Indeed, Plaintiff is informed and believes, and based thereon
6 alleges that Spellbinder has not even spent the full one million dollars ($1,000,000) that Plaintiff
7 transferred to Spellbinder on the Media Plan. Plaintiff is further informed and believes, and based
8 thereon alleges, that Spellbinder employed fraudulent methods, including the purchase of “followers”
9 and “views” on various platforms, to create the appearance that Spellbinder had enacted a broad and
11 36. For example, it appears, based on the history of followers generated by the Picture’s
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12 Instagram account, which was created and managed by Spellbinder, that Spellbinder purchased
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13 followers for the account rather than generating them organically. This artificially generates a high
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14 follower count, which creates the appearance that Spellbinder created significant interest in the film
15 through its efforts. Indeed, Instagram has flagged 24,907 of the 27,1000 followers of the Instagram
16 account as likely spam. Further, it appears that Spellbinder purchased views of videos posted to
17 Plaintiff’s YouTube account. These videos have a high number of views but extremely limited
18 engagement (via comments and “Likes”), which suggests that the views are not genuine. The few
19 comments on these YouTube videos also appear to have been generated by bots. Additionally,
20 despite gaining millions of views on the top videos posted to the account, the account itself has
21 generated less than 500 subscribers. If the millions of views generated by videos on the YouTube
22 account were legitimate, the account should have a significantly higher number of subscribers.
23 37. Plaintiff notified Clayton, Cramer, and Doher of these issues via email on September
24 27, 2024 and requested an accounting of the money spent by Spellbinder on the Media Plan, including
25 documentation confirming that Spellbinder had purchased the media identified on the Media Plan
26 and spent the money required by the plan, including affidavits from each media platform and
27 influencer verifying the cash transferred to them and supporting agreement between Spellbinder and
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COMPLAINT
1 each media platform and influencer. Plaintiff also requested a copy of the contract between
3 38. Nearly two weeks later, and after Plaintiff followed up, Mr. Doher responded on behalf
4 of Spellbinder blaming Plaintiff for the performance of the Picture. He refused to provide an
5 accounting of the money spent by Spellbinder. Further, rather than provide a copy of the contract
6 between Spellbinder and Myosin, he directed Plaintiff to the Media Plan, claiming that it served as
7 the agreement “in the media world.” The Media Plan, however, provides no details of the relationship
9 39. On October 17, 2024, Spellbinder provided a “Proof of Delivery” document that
10 purported to identify the impressions generated through different strategies and platforms and not
11 cash or even cash value spent, but provided limited, sometimes redacted, incomplete, unsigned, and
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13 affidavits without verification of cash spent, and single-page summaries of marketing spend for a
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14 select few media outlets. The support for the out-of-home campaign simply provided photos of the
15 Picture’s poster on generic walls without identifying specific locations or estimating the number of
16 impressions generated by each poster. A lengthy summary of the “influencer campaign” supporting
17 the Picture estimated over $500,000 in “media value” generated without providing an explanation of
18 how the number was estimated. Plaintiff is informed and believes, and based thereon alleges, that the
19 documentation provided by Spellbinder was piecemeal, non-standard, and failed to identify all of the
20 media allegedly purchased. Spellbinder has repeatedly failed to cooperate with Plaintiff’s requests
22 40. Plaintiff is informed and believes, and based thereon alleges, that to date it has lost not
23 less than ten million dollars ($10,000,000) in potential profits from the distribution of the Picture, not
24 only because Plaintiff has been unable to recover its own fees owed pursuant to the Agreement
25 (including a distribution fee, its portion of the Media Spend, its own premium on the Media Spend,
26 and any outstanding interest owed) but also because it held an interest in, and has received no benefit
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COMPLAINT
1 41. Plaintiff is informed and believes, and based thereon alleges, that GPM, the company
2 operated by Cramer and Doher that provided services similar to Spellbinder’s, has ceased operations.
3 Plaintiff is further informed and believes that Cramer and Doher have also formed a company called
4 Global View Entertainment (“GVE”), which also appears to have gone defunct within just a few years
5 of commencing operations. The existence and failure of GPM, Spellbinder, and GVE demonstrate a
6 history by Cramer and Doher of forming new entities to perform the same scheme over and over
10 42. Plaintiff hereby incorporates and realleges each and every allegation contained in
12 43. The Agreement is a valid and enforceable contract between the parties.
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44. Plaintiff performed all material obligations owed pursuant to the Agreement.
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14 45. Plaintiff is informed and believes, and based thereon alleges, that Spellbinder breached
15 the Agreement by failing to purchase media as agreed in the Media Plan, by failing to contribute its
16 portion of the Media Spend, by failing to provide services at the standard expected for a United States
18 and by failing to cooperate with Plaintiff’s requests for information about the Media Spend.
19 46. As a direct and proximate result of Spellbinder’s breaches, Plaintiff has been harmed
20 in an amount to be proven at trial, but not less than the portion of the one million dollars ($1,000,000)
21 contributed by Plaintiff for execution of the Media Plan that went unspent; amounts Spellbinder failed
22 to contributed to the Media Spend, up to one million dollars ($1,000,000) in cash or cash equivalents;
23 and damages from the underperformance of the Picture caused by Spellbinder’s breach of the
27 47. Plaintiff hereby incorporates and realleges each and every allegation contained in
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COMPLAINT
1 48. In or around April 2024, Clayton, Cramer, and Doher, individually and through
2 entities they controlled, promised that Spellbinder would invest one million dollars ($1,000,000.00)
3 of its own funds in connection with the theatrical release of the Picture and would cause those funds
5 49. Plaintiff is informed and believes, and based thereon alleges, that Defendants knew at
6 the time they made these representations that Spellbinder would not, in fact, invest its own funds on
8 50. Plaintiff is informed and believes, and based thereon alleges, that Defendants made
9 these representations with the intent of inducing Plaintiff to execute the Agreement and subsequently
11 51. In reliance upon the false representations made by Defendants, Plaintiff executed the
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52. As a direct and proximate result of Spellbinder’s failure to contribute its own one
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14 million dollars ($1,000,000) towards marketing spend, Picture failed to generate revenue
16 53. Plaintiff has been harmed in an amount to be determined at trial, but not less than ten
20 54. Plaintiff hereby incorporates and realleges each and every allegation contained in
22 55. In or around April 2024, Clayton, Cramer, and Doher all promised Plaintiff’s
23 principal, Bob Yari, that Spellbinder would provide transparency throughout its partnership with
24 Plaintiff, including providing invoices to support the media spend and live updates regarding the
26 56. Spellbinder made the promises set forth in the Agreement, including the promise to
27 pay one million dollars ($1,000,000) in cash or cash equivalents of the costs identified in the Media
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COMPLAINT
1 57. Plaintiff is informed and believes, and based thereon alleges, that Spellbinder knew,
2 in April 2024 through the time that it executed the Agreement on May 3, 2024, that it had no intention
3 of providing the services or transparency as agreed in the Media Plan at the time that the Agreement
4 was executed.
5 58. Plaintiff is informed and believes, and based thereon alleges, that Spellbinder falsely
6 represented that it would contribute one million dollars ($1,000,000) in cash or cash equivalents
7 towards the costs identified in the Media Plan with the intent of causing Plaintiff to transfer one
8 million dollars ($1,000,000) to Spellbinder. Instead, Spellbinder intended to use Plaintiff’s funds
9 transferred pursuant to the Agreement to perform portions of the Media Plan with the intent that
10 Plaintiff would never learn that Spellbinder failed to fully execute on all parts of the Media Plan.
11 Indeed, when Plaintiff recently requested proof that Spellbinder spent one million dollars
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12 ($1,000,000) in cash or cash equivalents, Spellbinder refused to provide such proof. Spellbinder
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13 refused to even provide proof that it spent the full one million dollars ($1,000,000) that Plaintiff
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16 including the promise to provide documentation supporting the Media Spend and to pay one million
17 dollars ($1,000,000) of the costs identified in the Media Plan, when executing the Agreement and
19 60. As a direct and proximate result of Spellbinder’s failure to pay one million dollars
20 ($1,000,000) and to execute the complete Media Plan as agreed, the Picture failed to generate revenue
22 61. Plaintiff has been harmed in an amount to be determined at trial, but not less than ten
26 62. Plaintiff hereby incorporates and realleges each and every allegation contained in
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COMPLAINT
1 63. Spellbinder received funds from Plaintiff that were intended to be used for Plaintiff’s
2 benefit.
3 64. Spellbinder did not use the funds for Plaintiff’s benefit as agreed.
7 66. Plaintiff hereby incorporates and realleges each and every allegation contained in
9 67. Plaintiff and Spellbinder entered into a relationship whereby Spellbinder agreed to
10 spend one million dollars ($1,000,000) contributed by Plaintiff on an advertising campaign for the
11 Picture.
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12 68. Plaintiff is informed and believes, and based there on alleges, that Spellbinder failed
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13 to spend the full one million dollars ($1,000,000) contributed by Plaintiff on the Media Plan agreed
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14 by the parties and failed to contribute one million dollars ($1,000,000) in cash or cash equivalents to
15 execute the Media Plan. The amount actually spent by Spellbinder is so difficult to determine that it
17 69. Plaintiff is entitled to and hereby demands an accounting from Spellbinder of the funds
21 believes, and based thereon alleges, to be no less than ten million dollars ($10,000,000);
24 4. For an accounting of the funds spent by Spellbinder on the Media Plan; and
25 5. For such other and further relief as the Court deems just and proper.
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COMPLAINT
1 DEMAND FOR JURY TRIAL
2 Plaintiff hereby demands a trial by jury for all issues so triable in this action.
6 By:
Daniel A. Rozansky
7 Celina C. Kirchner
8 Attorneys for Plaintiff,
MAGENTA LIGHT PRODUCTIONS, INC.
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COMPLAINT
Exhibit A
DocuSign Envelope ID: ED076C99-D3EC-4614-B87E-F56605A6A474
"STRANGE DARLING"
This NON-PRECEDENTIAL, NON-CITABLE term sheet ("Term Sheet"), dated as of May 3, 2024 (the
"Effective Date"), is an outline of the basic and material terms relating to Spellbinder, LLC furnishing
media services and investment in connection with the distribution and exploitation of the motion
picture currently entitled, "STRANGE DARLING" (the "Picture") in the Territory, as defined below.
The parties acknowledge and agree that it is the intention of the parties to enter into a long form
financing agreement containing the terms set forth herein and other terms and conditions as are
customary in the motion picture industry to be negotiated in good faith with respect to the subject
matter hereof (the "Long Form Agreement"). In the event that a Long Form Agreement is not
executed by the parties hereto, then this Term Sheet shall be deemed binding and govern the terms
between the Parties as related to the distribution and exploitation of the Picture in the Territory. For
good and valuable consideration, including the mutual understandings, covenants, and undertakings
herein, the receipt and sufficiency of which are hereby acknowledged, the parties hereto agree that
the terms, obligations, and commitments contained in this Term Sheet shall be binding as of the date
of execution of this Term Sheet until such time as a Long Form Agreement is negotiated, drafted, and
executed that supersedes this Term Sheet.
And
2 CONDITIONS PRECEDEN All SB's and Company's obligations hereunder are subject to the
satisfaction (or waiver) in writing of all the following for the Picture, and
for which time is of the essence ("Conditions Precedent" or "CP") :
"STRANGE DARLING"
3 PICTURE "STRANGE DARLING" (the "Picture") starring Willa Fitzgerald, Kyle Gallner,
and Ed Bagley Jr.; Written and directed by JT Mollner.
4 AGENCY OF RECORD SB shall be engaged as Company's exclusive media negotiating and buying
agency in the Territory for the theatrical release of the Picture. Upon
reasonably advanced written request by SB, Company will promptly
provide SB with a standard Agency of Record Letter, subject to Company's
review and negotiations thereof, authorizing SB to act in such a capacity.
SB will perform advertising planning, purchasing, and trafficking (the
"Media Services"), as further set forth below.
6 THEATRICAL RELEASE Company committed to the Picture rightsholder to a minimum 800 screen
COMMITMENT theatrical release for the Picture in the Territory ("Theatrical
Commitment"), with a release date currently anticipated to be August 23,
2024 ("Release Date"). Company shall consult with SB in advance of any
change(s) to the Theatrical Commitment and/or Release Date provided
that Company decisions are final and inadvertent failure to consult shall
not constitute a breach of the agreement.
7 P&A BUDGET Minimum print & advertisement budget of approximately Three Million
Dollars ($3,000,000) ("P&A Budget"), which includes a minimum media
"STRANGE DARLING"
c) $ means USD.
9 COMPANY INVESTMENT Subject to timely satisfaction of the Conditions Precedent, Company will
provide cash or cash equivalent investment of fifty percent (50%) of the
total Media Spend for the Picture without offset, set-off, deduction,
reduction or withholding of any kind or nature (the "Company
Investment") pursuant to the Approved Media Plan (as defined below).
"STRANGE DARLING"
11 MEDIA
SERVICES a) All services provided by SB shall be of the highest quality and shall
conform to the specifications approved by Company, including but
not limited to applicable major studio theatrical distribution
standards and practices in the US. SB's services shall be rendered
in a first-class, professional manner consistent with the
entertainment industry standard for such services. SB shall
prepare, in consultation with Company, a national, regional, and
local media plan (unless SB is further engaged for additional
marketing services as defined below, the plan will not be inclusive
of Exhibitor Relations, Creative, Publicity/Promotion, Social, Digital
Events and Activations or Grass Roots Campaigns) for advertising
the theatrical release of the Picture in the Territory (the "Media
Plan").
"STRANGE DARLING"
"STRANGE DARLING"
12 PENALTY/KILL FEE In the event that Company does not approve the proposed Media Plan on
a timely basis for it to qualify as an Approved Media Plan hereunder (i.e.,
by 90 days prior to initial theatrical release of the Picture), then the
parties will have no further obligation to each other with respect to the
applicable Picture; provided, however, that if Company thereafter
substantially and significantly utilizes the proposed Media Plan in
connection with the theatrical release of the Picture, Company shall pay to
SB a non-precedential media planning fee in the amount of two percent
(2%) of the Media Spend ("SB Planning Fee") as consideration for SB's
services provided hereunder. The SB Planning Fee will be payable upon
the later of the initial media start date or the initial commercial release for
the Picture in the Territory.
For a period of five (5) years from date of this agreement, Company agrees
to maintain in strict confidence, all of SB's Third-Party Vendor
Relationships shared with Company, if any. Notwithstanding any other
provision in this Agreement, nothing shall prohibit or limit Company's use
of any such information, or any portion thereof, which: (i) is disclosed with
SB's express written consent; (ii) which Company knew prior to the
disclosure of such information by SB; (iii) which has become publicly
known through no wrongful act of Company; (iv) which was independently
developed by Company, without reference to confidential information
received hereunder and not in breach of this Agreement; (v) is disclosed
pursuant to law, governmental, judicial, administrative or other validly
enforceable subpoena, summons, order or similar process, or professional
or regulatory standards; (vi) is disclosed by Company in connection with
"STRANGE DARLING"
any judicial or other proceeding involving the Picture; (vii) to the extent
necessary to comply with governmental disclosure requirements; (viii) to
Company's financial and legal representatives, owners, parent, and
partners, and the respective financial and legal representatives of each of
same; or (ix) as may be necessary and appropriate in connection with the
performance and enforcement of this Agreement.
14 MARKETING SERVICES Subject to Company option (to be exercised in Company's sole discretion),
SB will provide marketing strategy & positioning inclusive of this
agreement. SB will also make available services defined as but not limited
to: Exhibitor Relations, Creative, Publicity/Promotion, Social, Digital Events
and Activations or Grass Roots Campaigns.
In the event Company exercises its option, regardless of the source of the
above services, there shall be meaningful consultation between SB and
Company for final approvals, provided that Company decision is final. If
Company does not exercise its option, Company will nevertheless
meaningfully consult with SB regarding the marketing strategy and
creative for the Picture provided that Company decisions are final and
inadvertent failure to consult shall not constitute a breach of the
agreement.
15 GROSS PROCEEDS "Gross Proceeds" shall mean and include all non-refundable, non-
returnable, distributable amounts actually received by or credited to
Company and its wholly owned subsidiaries and wholly owned affiliates
arising out of or in connection with the distribution of the Picture in the
Territory.
"STRANGE DARLING"
15c) below until SB has recouped its SB Investment (but not the SB
Premium or SB Interest);
c) Third, Company will retain and be paid its deferred distribution fee
of 10% to be made whole as part of the distribution fee payable to
Company pursuant to subsection 15a) above;
There shall be no crossing of the Gross Proceeds with any revenue and/or
expenses attributable to the Picture outside of the Territory or any other
motion picture or other production.
The Company (or its agents, principals, or representatives) has not made
any express or implied representation, warranty, guarantee or agreement
as to the amount of proceeds which will be derived from the distribution
or any other exploitation of the Picture, nor has the Company made any
"STRANGE DARLING"
16 ACCOUNTING/AUDIT/ a) SB shall keep accurate books and records regarding the Approved
COLLECTIONS Media Spend, Insertion Order executions and SB Investment ("SB
Books and Records"). Company shall have the right to audit the
SB Books and Records, during normal business hours, once within
12 months following the initial theatrical release of the Picture in
the Territory (and for no longer than thirty (30) days), on not less
than 10 business days' notice to SB, at Company's sole cost and
expense by a reputable CPA firm with experience in the media
buying sector of the entertainment industry; provided that, if an
audit reveals a discrepancy of 5% or greater from the Approved
Media Spend, then, in addition to promptly paying to Company the
pro-rata amount of such discrepancy based on the Company
Investment in the Approved Media Spend, SB shall promptly pay to
Company the third-party cost and expense of such audit.
"STRANGE DARLING"
17CREDITS Subject to producer and rights holder approval (which Company shall use
good faith efforts to obtain) and provided that the film is not locked (if
credits and space are available) and SB's payment of the SB Investment, SB
shall be entitled up to two (2) executive producer credits on all positive
prints of the Picture in the Territory, in the main titles (or wherever EP
credits are) and in the billing block of paid ads, as well as an end title credit
substantially in the form "Media Placement Services provided by
Spellbinder, LLC." For purposes of clarification, this provision doesn't
apply to the Picture and there shall be no credits for SB in the Picture as
the Picture is locked.
18 REPRESENTATIONS, a) Company represents and warrants that (i) it has the full right,
WARRANTIES AND power and authority to enter into this Term Sheet and grant the
INDEMNIFICATION rights granted to SB hereunder without the consent of any other
party; (ii) it has all rights necessary to distribute the Picture in the
Territory; and (iii) to the best of Company's knowledge, there are
no claims or litigation pending or threatened in connection with
the Picture; and (iv) and except with respect to materials that SB
provides to Company, to the best of Company's knowledge upon
exercise of reasonable due diligence, any materials provided by
Company will not infringe any statutory or common-law copyright,
will not be actionably libelous or obscene, will not violate any right
of privacy or publicity, or, to the best of Company's knowledge
upon exercise of reasonable due diligence, otherwise violate any
law or any person's personal or property rights, and will be wholly
original with Company. Furthermore, Company represents and
warrants that it is not relying upon any representation, warranty,
or statement (except any such representation, warranty or
statement expressly set forth in this Term Sheet) of SB. Company
agrees to indemnify, defend and hold harmless SB and its affiliated
companies, licensees, agents, successors, assigns, directors,
officers, and employees, from and against any third-party losses,
liabilities, demands, damages, charges, expenses and costs
(including reasonable outside attorneys' fees and expenses) arising
from a third-party claim incurred by reason of any breach of
Company's representations, warranties or covenants contained in
this Agreement and arising out of the distribution, exhibition,
advertising, or other exploitation of the Picture by Company.
Company's representations and warranties, and Company's
obligation to indemnify SB hereunder, shall survive termination of
this Agreement for any reason.
"STRANGE DARLING"
"STRANGE DARLING"
e) Press Release. Company shall have the sole and exclusive right in its
sole discretion to issue any information, advertising or publicity in
any form relating to the Picture, SB's Media Services, and this
Agreement. SB shall not make any statements to the press or any
media service or distribute or circulate any written release,
promotional literature, news story, advertising, publicity, or
communications of any kind to any other party regarding Company,
its affiliated companies, employees, programming services,
operations, businesses or activities, the Picture, SB's Media Services,
or this Agreement without Company's prior written approval in each
instance. SB shall at no time use or refer to the name(s), logos, trade
names, trademarks or service marks of Company or companies
"STRANGE DARLING"
f) This Term Sheet will be binding upon and will inure to the benefit
of the parties and their respective successors and permitted
assigns.
g) Assignment. Neither party may assign this Term Sheet or any of its
rights or obligations hereunder without the other party's prior
written consent, provided however SB shall have the right to freely
assign any payment due to SB hereunder and provided that
Company may assign to any person or entity all or any portion of
this agreement, in which event Company shall remain primarily
liable for all of Company's obligations so assigned, except,
however, that Company shall have no further liability for any such
obligations which are assumed in writing by (i) a person or entity
into which Company merges or is consolidated or (ii) a person or
entity which acquires all or substantially all of Company's business
and assets or (iii) a person or entity which is controlled by, under
common control with, or controls Company or (iv) any major or
"mini-major" motion picture company, broadcast or cable
television network or (v) other similarly financially responsible
party.
"STRANGE DARLING"
"STRANGE DARLING"
may be executed via electronic scanned copy (transmitted via email, pdf,
etc.) and/or facsimile and such electronic scanned copy or facsimile copy
shall constitute an original copy of this Term Sheet.
X:
Myosin Inc.
About
Sean Clayton, a visionary in venture growth, digital marketing, and holistic well-
being, stands out with his unique approach of leading with love and compassion.
As a Dallas native, he founded Myosin, a full-service growth marketing
accelerator known for its unique blend of data artistry, scientific precision,
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Meaningful Marketing
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What a journey it’s been for us as a company. We’ve grown from stressful
meetings and chasing tasks to creating stillness, leading with love, and
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Working Well: The simple act of taking deep breaths can reduce …
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In a world of ceaseless motion, we often overlook the quiet power within a single
breath. At Myosin, we're shifting how teams connect, starting with a simple
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17
32
Experience
Founder
Myosin Inc.
Jun 2020 - Present · 4 yrs 6 mos
New York, New York, United States
Abundance Alchemist
Science of Abundance
Jan 2023 - Present · 1 yr 11 mos
Board Member
Civics Unplugged · Part-time
Oct 2022 - Present · 2 yrs 2 mos
New York, New York, United States
Partner
Gotham Labs
Jan 2023 - Present · 1 yr 11 mos
New York, New York, United States · Remote
Strategic Advisor
Ampathy
Jan 2024 - Present · 11 mos
New York, United States
Education
Massachusetts Institute of Technology - Sloan School of
Management
Blockchain Technologies: Business Innovation and Application Field Of
StudyMIT Management , Executive Education
2018 - 2018
University of Houston
Bachelors , Marketing
1998 - 2002
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Volunteering
Volunteer
Austin Street Shelter
Aug 2014 - Present · 10 yrs 4 mos
Poverty Alleviation
Skills
Marketing
Endorsed by Eric Forst and 12 others who are highly skilled at this
99+ endorsements
Sales
Endorsed by Daniel Cantu and 4 others who are highly skilled at this
99+ endorsements
Recommendations
Received Given
Justin Fahey · 3rd
The Disruptive Guys, LLC
July 18, 2015, Justin worked with Sean but they were at different
companies
Publications
Location Intelligence 2020
eMarketerLocation data has been a boon for marketers who have learned to use it
in their customer segmentation, analytics, attribution and targeting. But with new
restrictions, the location industry will undergo major changes in 2020. · Feb 18,
2020
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Location data has been a boon for marketers who have learned to use it in their
customer segmentation, analytics, attribution and targeting. But with new
…see more
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