Address: WsCube Tech, Laxmi Tower, Bhaskar Circle, Jodhpur, Rajasthan, India

Contact Us at: +919269698122, +919024244886. Mail us at: [email protected]

Module #1 - Introduction to Digital Marketing

- What is Digital Marketing?
- Scope of Digital Marketing / Industry
- Requirement of Digital Marketing.
- Latest Trends in Digital Marketing
- Digital Marketing for Working Professionals.
- Digital Marketing for Small & Big Business Owners
- Current Job opportunities in Digital Marketing Domains

Module #2 : Successful Digital Marketing Case Studies

● Objectives of Online Marketing
● Elements of Digital Strategy
● How do they Plan a Digital Marketing Campaign?
● Live Activity - Defining a Business Objective

Module #3 : Graphics Design (Canva)

● Digital Banner Designing
● Graphic Design Fundamentals
● Logo & Key Banner Designing
● Live Practice - Logo and Banner

Module #4 - How to Become a Domain Marketer (4hr)

● What is Domain?
● Types of Domain and extensions?
● How to Buy a Right Domain
● What is hosting, Cpanel & FTP accounts
● What is Domain Marketing

We provide training for Web Development, C, C++, Java, Core Java, Digital Marketing, UX, UI,
AWS, Python, ML, Laravel, React JS, Angular JS and Node JS.
 Address: WsCube Tech, Laxmi Tower, Bhaskar Circle, Jodhpur, Rajasthan, India

Contact Us at: +919269698122, +919024244886. Mail us at: [email protected]

● How to Sell a Domain ( Live Practice )

● Domain Selling Platforms

Module #5 - Understanding Wordpress

- What is Wordpress?
- Why do we need Wordpress to learn Digital Marketing?
- Difference between Wordpress.com & wordpress.org.
- Install Wordpress & Creating Basic website in Wordpress.
- Understanding Page Builders in Wordpress
- More Plugin and Settings in Wordpress
- Wordpress for Blogging
- Wordpress for Personal Websites
- Wordpress for Business Websites
- Wordpress of e-commerce websites

Module #6 - Making Ecommerce Website with Shopify

● Shopify Introduction
● Why Shopify?
● Setting up your free shopify account
● Important tools of Shopify
● How to make a proper Ecommerce Website in 3 hours

Module #7 - SEO MASTERY 2020 (20 HRS.)

- Introduction to SEO. What is SEO, Why SEO?
- Working of Search Engines?
- Introduction to SERPs
- Different activities used in SEO
- Understanding Black Hat SEO
We provide training for Web Development, C, C++, Java, Core Java, Digital Marketing, UX, UI,
AWS, Python, ML, Laravel, React JS, Angular JS and Node JS.
 Address: WsCube Tech, Laxmi Tower, Bhaskar Circle, Jodhpur, Rajasthan, India

Contact Us at: +919269698122, +919024244886. Mail us at: [email protected]

- Understanding Different Google Algorithms

- On Page SEO Basics
- Off Page SEO Basics
- Technical SEO Basics
- Technical SEO Advanced
- Keyword Research Advanced
- Complete On page SEO Advanced (All Practical)
- Complete Off Page SEO Advanced (All Practical)
- Understanding complete Local SEO
- Understanding Mobile SEO (All elements)
- Learning Google Search Console in Depth
- Indexing in Google Search Console
- Removing different errors in GSC
- HTTPS & SSL/Website Security
- Optimizing Website Speed
- Case Studies
- E-commerce SEO & SEO Reporting

Module #8 - Understanding what Blogging Is

● What is a Blog?
● How Blogging Works ?
● What are the benefits of Maintaining a Blog?
● Understand the interrelation between Blogging & SEO
● Making Money With Blogging
● Niche Blogging & Category Selection
● Strategizing 90 days Plan
● Live Exercise Customizing website for monetization
● Applying for Adsense & Other Ad Options

Module #9 : Google Adsense

We provide training for Web Development, C, C++, Java, Core Java, Digital Marketing, UX, UI,
AWS, Python, ML, Laravel, React JS, Angular JS and Node JS.
 Address: WsCube Tech, Laxmi Tower, Bhaskar Circle, Jodhpur, Rajasthan, India

Contact Us at: +919269698122, +919024244886. Mail us at: [email protected]

● What is Ad sense
● Account approval and account setup
● Adsense Guidelines and requirements Adsense
● Niche Research Content and traffic strategy

Module #10 - Google Analytics

- Basics of Google Analytics/ How to Install & how it works/
- Concepts of Cookies & all.
- Understanding Website Analytics
- Understanding different reports in Google Analytics
- Users/ Access in Google Analytics
- Audience Creation in Google Analytics
- Google Analytics for SEO
- Google Analytics for PPC Campaigns
- Important Metrics in Google Analytics
- Ecommerce Tracking
- Analytics Report Creation
- Filter Creation
- Understanding of Attribution
- Alternatives to Google Analytics/
- Similar Products
- Link Tracking
- UTM Parameters in Depth

Module #11 - GOOGLE TAG MANAGER + GOOGLE ANALYTICS

- What is Google Tag Manager/ Setting up Google Tag Manager
- Why Google Analytics + Google Tag Manager
- Basic Components of Google Tag Manager
- Tags, Triggers & Variables
- Setting up First Tracking
We provide training for Web Development, C, C++, Java, Core Java, Digital Marketing, UX, UI,
AWS, Python, ML, Laravel, React JS, Angular JS and Node JS.
 Address: WsCube Tech, Laxmi Tower, Bhaskar Circle, Jodhpur, Rajasthan, India

Contact Us at: +919269698122, +919024244886. Mail us at: [email protected]

- Tracking of Videos
- Tracking of Links
- Tracking of Visible Elements
- Tracking of Scrolls
- E-Commerce events tracking using GTM
- Facebook Pixel + GTM
- Facebook Events Tracking using GTM

Module #12 - EMAIL MARKETING

- What is Email Marketing?
- How to set up Email Marketing
- Different tools for Email Marketing
- How to set Automation using Email Marketing.
- Understanding omni channel Marketing.
- How to create email?
- Understanding Important metrics related to email marketing
- Call to Actions related to e-mail Marketing.
- Email Cycles
- Conversion Rate Optimization
- Spam Score related to email Marketing
- Lead Generation through email marketing
- Email marketing Funnel

Module #13 - Social Media Marketing ( Paid Ads )

Facebook Ads
- Basics of Facebook ads/ How it works
We provide training for Web Development, C, C++, Java, Core Java, Digital Marketing, UX, UI,
AWS, Python, ML, Laravel, React JS, Angular JS and Node JS.
 Address: WsCube Tech, Laxmi Tower, Bhaskar Circle, Jodhpur, Rajasthan, India

Contact Us at: +919269698122, +919024244886. Mail us at: [email protected]

- Different Types of Facebook Ads/ Objectives of Facebook Ads

- Understanding Complete Audience & Targeting optimization
- Understanding Placement options of Facebook ads
- Understanding the ad copy & copywriting for Facebook Ads
- Landing Page Optimization for Ads Relevancy
- Buyers/Persona
- Most Advanced FB Pixel Understanding
- Indepth - Facebook Analytics
- A/B Testing
- Tracking Options related to FB
- Competitors spying
- Facebook Ads for Affiliate Ads like UTM parameters Marketing
- Running all Objective Ads
- Video Ads in depth using Facebook Ads Practically
- Dynamic Ads
- Different Strategies related to Facebook Ads
- Retargeting & Remarketing Ads
- Understanding concept of Lead Generation & Funnels w.r.t. FB Ads
- Understanding the Reporting for Facebook Ads & other Advanced
concepts
- Messenger Marketing for FB
- FB Scaling models/Tricks Strategies
- How to get Clients for Facebook Ads
- Different tools related to Facebook

Instagram Marketing
● Instagram Profile Creation & Customization
● Instagram Posting & Growth Best Practices
● Importance of Hashtag
● How Instagram Algorithm works

We provide training for Web Development, C, C++, Java, Core Java, Digital Marketing, UX, UI,
AWS, Python, ML, Laravel, React JS, Angular JS and Node JS.
 Address: WsCube Tech, Laxmi Tower, Bhaskar Circle, Jodhpur, Rajasthan, India

Contact Us at: +919269698122, +919024244886. Mail us at: [email protected]

● Instagram Live Ads Practice

● Case Studies

Linkedin Marketing
● Introduction to Linkedin
● Protile & Posting Best Practices
● Linkedin Advertising
● FB vs Linkedin Advertising
● Linkedin Ad Objectives
● Linkedin Ad Formate
● Targeting Budget & Scheduling Options
● Billing Account Setup
● Live Walkthrough- Linkedin Ad Campaign Creation
● Linkedin Automation

Twitter Marketing
● Introduction Twitter
● How Twitter Algorithm Works
● How Twitter is use for Businesses
● Twitter Advertising
● Billing & Account Setup Objective
● Types of Twitter Ads
● Audience Bidding, Budgets & Creative
● Case Studies

Quora Marketing
● Introduction to Quora
● How Quora Algorithm work
We provide training for Web Development, C, C++, Java, Core Java, Digital Marketing, UX, UI,
AWS, Python, ML, Laravel, React JS, Angular JS and Node JS.
 Address: WsCube Tech, Laxmi Tower, Bhaskar Circle, Jodhpur, Rajasthan, India

Contact Us at: +919269698122, +919024244886. Mail us at: [email protected]

● Quora Profile Best Practices

● Building Quora Profile Answering Questions
● Quora Traffic Building Strategies
● Types of Quora Ads
● Live Case Studies

Pinterest Marketing
● Pinterest Marketing
● Build Brand Following with Content Strategy
● How to Driving Engagement
● Optimizing Profile and Best Practices
● Influencer Marketing on Instagram
● Analytics & Measurement Tool and Ads

Module #14 - GOOGLE ADS MASTERY (20 HRS)

- Introduction to Google Ads
- How Google Ads works?
- Different Types of Google Ads.
- Understanding Importance of Landing Pages in depth
- In-Depth SEARCH Ads (Basic to Advance)
- Creation / Optimization & Reporting
- In-Depth Display Ads (Basic to Advance)
- Creation / Optimization & Reporting
- Every things about Remarketing Ads
- Youtube Ads/Video Ads
- App Install in Google Ads
- All about Setting in Google Ads
- Call Only Ads

We provide training for Web Development, C, C++, Java, Core Java, Digital Marketing, UX, UI,
AWS, Python, ML, Laravel, React JS, Angular JS and Node JS.
 Address: WsCube Tech, Laxmi Tower, Bhaskar Circle, Jodhpur, Rajasthan, India

Contact Us at: +919269698122, +919024244886. Mail us at: [email protected]

- Understanding All types of Audiences in Google Ads

- Understanding In depth Optimization of Google Ads
- Understanding Conversion based campaigns & optimizing themChecklists
- Tools Related to Google ads
- Competitor oriented Campaigns
- Strategies Related to Google Ads Campaigns
- Shopping Campaigns - Google Ads for e-commerce
- Scripts & Tracking with respect to Google Ads

Module #15 : Third party Ads

● What are Third party ads?
● How Companies are Advertising using this two Platform ( Hotstar, MX
player)
● Understanding Online Ad Platforms & Ad Buying Models
● Release my ad ( Advertise)
● Understanding Online Ad Platforms & Ad Buying Models

Module #16 - Social Media Optimization

- Introduction to Social media Optimization
- Understanding each & every platform on the basic of Content Supported
- SWOT Analysis
- Content Strategies according to the platform
- Understanding the power of organic reach
- Complete FB Page/Profile optimization
- Lead Generation through Organic Optimization of Social Media
- Chatbots in Social media Optimization
- Different tools related to social media optimization & scheduling
- How to create the social media calendar

We provide training for Web Development, C, C++, Java, Core Java, Digital Marketing, UX, UI,
AWS, Python, ML, Laravel, React JS, Angular JS and Node JS.
 Address: WsCube Tech, Laxmi Tower, Bhaskar Circle, Jodhpur, Rajasthan, India

Contact Us at: +919269698122, +919024244886. Mail us at: [email protected]

- Understanding Client/Agency relation related to Social Media

- Different Tools related to Social Media Content Creation
- How to understand the algorithm of the Social Media
- What is the rule of consistency for Social Media
- Tools related to Content Ideas
- Social Media Best Practices
- Influencer Marketing
- SMO Report Creation

Module #17 - YOUTUBE OPTIMIZATION & MARKETING (6 HRS)

- Why Youtube & How Youtube works.
- Analytics of the Famous Youtubers & big companies who are taking
advantage of YT.
- Understanding Youtube Algorithm/Ranking Factors in Youtube
- How to set up a Youtube Channel.
- How to grow Youtube Channel organically, Different Elements involved.
- Earning Opportunities from Youtube.
- Monetization option in Youtube & Conditions.
- Youtube Funnels
- Different Tools related to Youtube Required for the growth of youtube
Channel
- Working on Real Projects.
- Essentials for Recording Youtube Videos
- How to edit youtube voices. (Tools to edit voice)
- How to edit Youtube videos.(Tools to edit video)
- Uploading a demo video & setting all on page essentials.
- How to provide viral elements into Youtube.
- Checklist for Youtube Videos.
- Case Study related to Youtube Channels.
- Power of Youtube Live.

We provide training for Web Development, C, C++, Java, Core Java, Digital Marketing, UX, UI,
AWS, Python, ML, Laravel, React JS, Angular JS and Node JS.
 Address: WsCube Tech, Laxmi Tower, Bhaskar Circle, Jodhpur, Rajasthan, India

Contact Us at: +919269698122, +919024244886. Mail us at: [email protected]

- Strategies related to Youtube Channels according to different niches

Module #18 - APP STORE OPTIMIZATION & MARKETING (6 HRS)

- What is App Store Optimization
- How ASO is done
- On Page Elements in ASO
- Off age Elements in ASO
- Different Strategies related to ASO
- Different Tools related to ASO
- Understanding Google Play Console in depth
- Paid Campaigns for App Store Optimization
- How to increase the downloads of the App (Different Strategies)
- Complete App Store Optimization & Growth Strategies for Google App
- In depth Google Firebase & Analytics for ASO
- iOS App Store Optimization all Strategies
- App Store Marketing on Facebook
- App Store Marketing on Google
- App Ratings & Rankings system

Module #19 - ONLINE REPUTATION MANAGEMENT

- What is ORM, How it works?
- Different Tools related to ORM
- Impact of ORM onto Sales/Revenue & Growth
- Difference between ORM & SMO
- Find Negative Comments & Deal with them
- User Behavior Study for ORM
- Strategies Related to ORM
- ORM & Hint of Personal Branding 回 o Personal Branding + Clients
- Press Release related to ORM

We provide training for Web Development, C, C++, Java, Core Java, Digital Marketing, UX, UI,
AWS, Python, ML, Laravel, React JS, Angular JS and Node JS.
 Address: WsCube Tech, Laxmi Tower, Bhaskar Circle, Jodhpur, Rajasthan, India

Contact Us at: +919269698122, +919024244886. Mail us at: [email protected]

- How to create a review Magnet

- How to Keep Auditing ORM
- Parameters to decide ORM Score
- Models related to ORM
- ORM Projects/Clients/Billings

Module #20 - National and International Freelancing

● Earning as a Digital Marketing Freelancer
● Freelancing Platforms
● Building Freelancing Profile
● Live Walkthrough: How to Grab Projects
● How to Price Your Services

We provide training for Web Development, C, C++, Java, Core Java, Digital Marketing, UX, UI,
AWS, Python, ML, Laravel, React JS, Angular JS and Node JS.