RESEARCH PROJECT REPORT

ON

COMPARATIVE ANALYSIS OF CUSTOMER SATISFACTION AND

PREFERENCES BETWEEN DOMINO'S PIZZA AND LA PINO'Z: A MARKETING
RESEARCH STUDY

Submitted in the partial fulfillment of the requirements for the award of the degree in
Bachelor of Business Administration (BBA)
SESSION 2021-2024

Under the guidance of: Submitted by:

DR. KRITI MAHAJAN SAMIKSHA MALHOTRA
(Assistant professor) BBA III (6th SEM)
PUPIN: 21045049
COLLEGE ROLL NO. 2132098/21

GOVERNMENT COLLEGE OF COMMERCE AND BUSINESS

ADMINISTRATION, SECTOR-50 CHANDIGARH

1
 SELF DECLARATION

I hereby declare that the project work entitled on “COMPARATIVE

ANALYSIS OF CUSTOMER SATISFACTION AND
PREFERENCES BETWEEN DOMINO'S PIZZA AND LA
PINO'Z: A MARKETING RESEARCH STUDY” under the
guidance of “DR. KRITI MAHAJAN” in partial fulfillment of the
requirement for the award of degree of Bachelor of Business
Administration at Government College Of Commerce And Business
Administration, Sector-50, Chandigarh. This project represents an
authentic creation and is not submitted to any other institute.

DATE: April 19, 2024,

SAMIKSHA MALHOTRA
2132098/21

2
 CERTIFICATE

This is to certify that the Project Report entitled on

“COMPARATIVE ANALYSIS OF CUSTOMER
SATISFACTION AND PREFERENCES BETWEEN DOMINO'S
PIZZA AND LA PINO'Z: A MARKETING RESEARCH
STUDY” is done by Ms. Samiksha Malhotra, Roll No. 2132098/21,
in a partial fulfillment for the degree of Bachelor Of Business
Administration from Government college of Commerce and
business administration (GCCBA) SECTOR 50 CHD.

Signature of the Guide

Date: April 19, 2024
Name of the Guide: Dr. Kriti Mahajan
Designation: Assistant Professor

3
 ACKNOWLEDGEMENT

Any accomplishment requires the effort of many people and this work is no
different. Racing against time and fast approaching deadlines, the fact that I
was able to complete this project on time would not have been possible
without the help and support of many people. I, SAMIKSHA MALHOTRA
would like to express my heartfelt gratitude to Dr. Sangam Kapoor, Principal
of Government College of Commerce and Business Administration and
Head of Department, Mr. V. Magesh, for giving us the opportunity to work
on this research project report.

It gives me immense pleasure in mentioning the name of my project guide

Dr. Kriti Mahajan who’s helping hand led to the completion of my project. I
would also like to thank my family and friends for providing me with
monetary as well as non-monetary support, as and when required. Their trust
patience is now coming out in form of this.

SAMIKSHA MALHOTRA
BBA III (6th SEM)
2132098/21

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 EXECUTIVE SUMMARY

In a highly competitive pizza market, understanding customer satisfaction and

preferences is imperative for businesses to thrive. This executive summary
presents the findings of a comprehensive research project that aims to compare
customer satisfaction and preferences between two prominent players in the pizza
industry: Domino's Pizza and La Pinoz.

This research project aims to analyze and compare customer satisfaction and
preferences between Domino's Pizza and La Pinoz, two prominent players in the
pizza industry. With the increasing competition in the market, understanding
customer perceptions and preferences is crucial for both companies to enhance
their offerings and maintain a competitive.

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 TABLE OF CONTENTS

SR. NO. TITLE PAGE NO.

1. INTRODUCTION 7-21
2. LITERATURE REVIEW 22-27
3. RESEARCH METHODOLOGY 28-32
4. DATA INTERPRETATION & 33-58
ANALYSIS
5. FINDINGS 59-61
6. LIMITATIONS 62-63
7. SUGGESTIONS 64-66
8. CONCLUSIONS 67-69
9. BIBLIOGRAPHY 70-71
10. ANNEXURE 72-81

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 CHAPTER 1
INTRODUCTION

1.1 INTRODUCTION TO FAST FOOD INDUSTRY

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Fast food is a type of mass-produced food designed for commercial
resale, with a strong priority placed on speed of service. It is a
commercial term, limited to food sold in a restaurant or store with frozen,
preheated or precooked ingredients and served in packaging for take-
out/takeaway. Fast food was created as a commercial strategy to
accommodate large numbers of busy commuters, travellers and wage
workers. In 2018, the fast food industry was worth an estimated $570
billion globally.

The fastest form of "fast food" consists of pre-cooked meals which reduce
waiting periods to mere seconds. Fast food restaurants typically offer a
limited menu of popular items that can be prepared and served quickly.
This industry has grown significantly over the past few decades, with
major players such as:-

 McDonald's
 Burger King
 KFC
 Domino’s Pizza
 Pizza Hut
 La Pinoz Pizza

Fast food restaurants are known for their standardized menu items,
efficient service, and affordable prices. They often use techniques such
as drive-thru, delivery services, and mobile ordering apps to cater to

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Customers' needs for speed and convenience. However, the industry has
also faced criticism for its high levels of unhealthy ingredients,
environmental impact, and labor practices. Despite these challenges, the
fast food industry continues to be a major player in the global food
market, providing millions of people with affordable and convenient dining
options every day.

1.2 OVERVIEW OF DOMINO’S PIZZA

Domino's Pizza is a well-known American pizza restaurant chain that

specializes in delivery and takeout services. Founded in 1960, Domino's
has grown to become one of the largest pizza chains in the world, with
thousands of locations in over 90 countries. This chain is owned by
master franchisor Domino's Pizza, Inc. and led by CEO Russell Weiner.
The corporation is Delaware-domiciled and headquartered at the
Domino's Farms Office Park in Ann Arbor Township, near Ann Arbor,
Michigan.

Domino's is known for its signature menu items such as:-

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  Hand-tossed pizzas:-Traditional pizzas with a classic crust
that can be customized with various toppings.
 Specialty pizzas: - Unique and innovative pizza creations
such as the Extravaganza, Meat, and Pacific Veggie.
 Pasta: - A selection of pasta dishes like Chicken Alfredo
and Pasta Primavera.
 Chicken: - Options like boneless chicken wings, chicken
tenders, and chicken bites.
 Desserts: - Sweet treats like Cinnamon Bread Twists,
Marbled Cookie Brownies, and Chocolate Lava Crunch
Cakes.

In recent years, Domino's has focused on improving the quality of its

ingredients and expanding its menu offerings to appeal to a wider range
of customers. The company has also made efforts to reduce its
environmental impact by implementing sustainable practices in its supply
chain and operations.

The company is also famous for its commitment to innovation and

technology, including the use of online ordering systems, mobile apps,
and the Domino's Tracker, which allows customers to track their pizza
from the oven to their doorstep.

Domino's has implemented various sustainability initiatives to reduce its

environmental impact. The company has committed to sourcing

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ingredients responsibly, reducing food waste, and implementing energy-
efficient practices in its stores and supply chain.

Domino's Pizza operates thousands of locations worldwide, with a strong

presence in countries like the United States, India, Australia, the United
Kingdom, and Canada. The company continues to expand its
international footprint through franchising partnerships. Hence, its Global
Presence is very wide.

Domino's places a strong emphasis on customer service, with a focus on

delivering high-quality products and ensuring customer satisfaction. The
company offers various promotions, discounts, and loyalty programs to
reward loyal customers.

Overall, Domino's Pizza has established itself as a leading pizza brand

known for its convenience, innovation, and commitment to quality. With a
diverse menu, efficient delivery services, and a strong global presence,
Domino's continues to be a popular choice for pizza lovers around the
world.

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1.3 OVERVIEW OF LA PINO’Z PIZZA

La Pino'z Pizza is a well-known pizza chain in India that has gained

popularity for its delicious and innovative pizza offerings.

 With a diverse menu that includes :-

 Classic, gourmet, and exotic pizzas.

 La Pino'z caters to a wide range of tastes and preferences. Customers

can choose from traditional favourites like :-

 Margherita and Pepperoni

 Unique creations such as :-

 Tandoori Paneer and Peri-Peri Chicken.

The option to customize pizzas with a variety of crusts, sauces, cheeses,

and toppings allows customers to create their perfect pizza.

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In addition to its diverse menu, La Pino'z Pizza offers convenient
delivery and takeout services to ensure that customers can enjoy their
favourite pizzas wherever they are. Orders can be easily placed online
through the La Pino'z website or app, or by phone for quick and hassle-
free service. The chain's commitment to using high-quality ingredients,
including fresh produce, premium meats, and authentic spices, ensures
that every pizza is flavourful and satisfying.

La Pino'z Pizza is also known for its commitment to innovation and

customer satisfaction. The chain regularly introduces new and seasonal
specials to keep the menu fresh and exciting for customers.

Special promotions, discounts, and combo deals are offered to provide

value to customers and enhance their dining experience.

The staff at La Pino'z Pizza is trained to provide friendly and efficient

service, welcoming feedback and reviews to continually improves the
quality of service.

With its rapid expansion and growing presence in various cities across
India, La Pino'z Pizza has established itself as a leading pizza chain in
the country.

Whether customers are looking for a classic favourite or a unique

specialty pizza, La Pino'z Pizza offers something for everyone with its
delicious and innovative menu offerings, convenient delivery services,
and commitment to customer satisfaction.

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1.4 HISTORY OF DOMINO’S PIZZA

The history of Domino’s Pizza begins in 1960 when Tom Monaghan and
his brother James took over a small pizzeria called DomiNick’s in
Ypsilanti, Michigan. The brothers renamed the restaurant Domino’s Pizza
and began to develop a unique business model that would revolutionize
the pizza industry.

Tom Monaghan purchased his brother’s share of the business for $500 in
1961 and by 1965 he had expanded the company to three locations.
However, it wasn’t until 1967 that Domino’s truly began to take off.
Monaghan bought out his partner and started franchising the business,
allowing others to open their own Domino’s Pizza locations.

Domino’s became known for its innovative approach to pizza delivery. In

the early days, Domino’s promised to deliver pizzas in 30 minutes or less,
or the pizza would be free. This guarantee helped to establish Domino’s
as a fast and reliable option for pizza delivery and helped to drive the
company’s growth.

In recent years, Domino's has focused on digital innovation, offering

online ordering, mobile apps, and tracking technology to enhance the
customer experience.

Today, Domino’s Pizza is one of the largest pizza chains in the world,
with more than 17,000 locations in over 90 countries. The company’s
success can be attributed to its innovative approach to pizza delivery, as
well as its commitment to quality and customer satisfaction.

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The history of Domino’s Pizza is one of innovation and adaptation. From
its humble beginnings as a small pizzeria in Michigan to its current status
as a global pizza chain, Domino’s has always been at the forefront of the
industry, constantly developing new products and services to meet the
changing needs of its customers. While the company has faced
challenges and setbacks over the years, it has always been able to adapt
and thrive, thanks to its commitment to quality and its willingness to take
risks and try new things.

1.5 HISTORY OF LA PINO’Z PIZZA

The story of India’s fastest growing pizza place started back in 2011 when
Sanam Kapoor opened his very first pizzeria in his hometown
Chandigarh. Inspired by his own search for delicious pizza options, he
started to wonder if there was a better way of doing pizza – and business.
The last thing in the world needed was another pizzeria, but maybe this
one could be different and everyone could get exactly what they wanted,
made fresh on demand, it all started sounding pretty great, and soon
Sanam was opening the first La Pino’z in his hometown Chandigarh and
there was no looking back. As of today, La Pino’z has 600+ outlets across
India with the recent one opening in London.

The name "La Pino'z" is a play on the Italian word "pino" which means
"pine" and is meant to evoke a sense of freshness and natural
ingredients. La Pino'z Pizza quickly gained popularity for its unique and
innovative pizza offerings, as well as its focus on quality ingredients and

15
customer service. The chain's menu features a wide variety of pizzas,
including traditional

Options like Margherita and Pepperoni, as well as specialty pizzas with

unique toppings and flavours.

La Pino'z Pizza has expanded rapidly since its inception, opening multiple
outlets across India in cities like Delhi, Mumbai, Pune, Jaipur, and more.
The chain has garnered a loyal following of customers who appreciate its
fresh ingredients, generous portions, and affordable prices.

In addition to its dine-in and takeaway services, La Pino'z Pizza also

offers online ordering and delivery options, making it convenient for
customers to enjoy their favourite pizzas in the comfort of their homes.

Overall, La Pino'z Pizza has established itself as a popular pizza brand in

India known for its delicious pizzas, diverse menu options, and
commitment to customer satisfaction. The chain continues to grow and
innovate, introducing new flavours and promotions to cater to the evolving
tastes of pizza lovers across the country.

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 1.6 DOMINO’S PIZZA VS LA PINO’Z PIZZA

When considering Domino's and La Pino'z, we are comparing two

popular pizza chains that offer a range of delicious pizzas and other menu
options. Let's break down some key aspects for comparison:

 DOMINO’S PIZZA :-

 International Presence: - Domino's is a well-established global

pizza chain known for its wide reach and consistent quality.

 Variety: - Domino's offers a diverse menu with many pizza options,

sides like garlic bread and chicken wings, desserts, and beverages.

 Online Ordering: - Domino's provides user-friendly online ordering

options and delivery services, making it convenient for customers.

 Promotions: - Domino's often runs promotions, discounts, and

loyalty programs to attract and retain customers.

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 Delivery Speed: - Domino's is known for its quick delivery service,
ensuring hot and fresh pizzas reach customers promptly.

 LA PINO’Z PIZZA :-

 Indian Origin: - La Pino'z is an Indian pizza chain with a focus on

serving delicious and innovative pizza creations.

 Unique Flavours: - La Pino'z offers a unique selection of pizza

toppings and flavours, catering to diverse taste preferences.

 Value for Money: - La Pino'z is popular for offering value-for-money

pizza deals and combo offers.

 Local Appeal: - La Pino'z has localized its menu to suit Indian

tastes and preferences, adding a touch of authenticity.

 Fresh Ingredients: - La Pino'z emphasizes using fresh ingredients

and quality toppings to create flavourful pizzas for customers.

 COMPARISON: -

 Menu Variety: - Domino's typically offers a broader menu variety

compared to La Pino'z due to its international presence and diverse
range of offerings.

 Local Taste: - La Pino'z may have an edge in appealing to

customers looking for unique, Indian-inspired pizza flavours.

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  Price: - La Pino'z might provide more competitive pricing and value-
for-money deals, catering to budget-conscious customers.

 Brand Recognition: - Domino's enjoys higher global brand

recognition, while La Pino'z has a strong local presence and appeal.

Ultimately, the choice between Domino's and La Pino'z may come down
to personal preferences, budget considerations, and specific menu
offerings available at each chain. Both pizza chains have their unique
strengths and can cater to different consumer preferences based on
taste, convenience, and pricing.

1.6 MARKET STRATEGIES OF DOMINO’S PIZZA :-

Domino’s marketing strategy is focused on creating a solid product line

with quality products. The items on the menu and the beverages sold vary
by region. The menu in the United States features many Italian-American
non-veg main and side dishes.

In all the stores globally opened by the company, one common thing is
that Domino’s Pizza is the main dish. Custom, specialty, and traditional
Domino pizzas are available in different toppings and crust styles to
attract customers of individual tastes.

Domino’s Pizza has kept its menu simple to ensure smooth and fresh
Pizza for delivery by the delivery boys. The brand tapped the trend for
bite-size foods by introducing spicy Buffalo Chicken Kickers. Domino’s
continued innovation with Brooklyn-style pizzas, non-vegetarian oven-
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baked sandwiches, American Legends specialty pizzas, pan pizza, vegan
Pizza, etc.

The services in Domino’s Pizza’s marketing mix are up to the mark, and
online deliveries are one of the leading factors of its success in the
market.

The company maintains product quality, but its service with the pizza
tracker is also prompt. As soon as you order Pizza, the time starts ticking.
The customer wait period is thirty minutes, and the pizza tracker is on.
The delivery boys must deliver the Pizza within the allotted time;
otherwise, the company must compensate them with special discounts or
free Pizza in the next delivery.

Domino’s restaurant chain, renamed Domino’s Pizza Inc., has spread its
product presence to nearly 90+ different countries. The place strategy in
Domino’s Pizza’s marketing mix distribution strategy is based on the
franchise model, where 97% of the outlets are franchise-owned.

Dominos opened its outlets in the United States, India, Australia, France,
Sweden, Nepal, Sri Lanka, Bangladesh, Turkey, and the United Kingdom.

1.7 MARKET STRATEGIES OF LA PINO’Z PIZZA

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La Pino'z Pizza, known for its delicious pizzas with a unique Indian twist,
implements various market strategies to attract and retain customers.
Here are some key strategies that La Pino'z Pizza might employ:

 Unique Menu Offering: La Pino'z differentiates itself by offering a

unique range of pizza flavours that cater to Indian tastes. By
incorporating local ingredients and flavours, La Pino'z creates a
distinct identity in the competitive pizza market.

 Promotions and Discounts: To attract customers and drive sales,

La Pino'z likely offers regular promotions, discounts, and combo
deals. These strategies help to increase customer footfall, especially
during off-peak hours.

 Value Meals and Combos:- La Pino'z may introduce value-for-

money meal combos that include pizzas, sides, and beverages.
These combos offer customers a complete dining experience at an
attractive price point.

 Digital Marketing:- La Pino'z likely leverages digital marketing

channels such as social media, email marketing, and online
advertising to reach a wider audience. Engaging content,
promotions, and contests may be used to interact with customers
online.

 Local Partnerships:- Collaborating with local businesses,

influencers, or events can help La Pino'z increase brand visibility
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and attract new customers. Strategic partnerships with other
establishments can lead to cross-promotional opportunities.

CHAPTER 2

LITERATURE REVIEW

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Laroche and Parsa (2000)

Found that people decide to choose fast food restaurant because they
like the taste and prefer instant satisfaction of their taste buds. Fast food
restaurant include a wide range of quick and fast service, brands and take
only short period to serve it. Consumer make their choice of brands in
multi brand situation is one of least understood yet important
phenomenon in the marketing of Quick Service Restaurant - Fast Food
Restaurant.

French SA et al, (2001)

Pointed out that visiting fast food restaurant is to spent time with family
and friends Schlosser E. (2001) pointed out the most frequently reported
reasons for eating at fast-food restaurants were fast food is quickly
served.

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Ibrahim and Vignal (2005),

They found that demographic factors such as age, income, education and
gender highly influence consumer behaviour towards fast food
restaurants.

Kotler and Keller (2006)

Defined satisfaction as a person & feeling of pleasure or disappointment

which resulted from comparing a product & perceived performance or
Outcome against his/ her expectations.

According to Zairi (2000)

The feeling of pleasure and expectation fulfilment is known as

Satisfaction. If the product cannot satisfy customer feelings they will be
dissatisfied, and if product satisfies them after the use customer will be
satisfied and become loyal to that product or brand. In other words
customer satisfaction is about those goods or services which fulfil the
customer expectation in terms of quality and service for which he has
paid. If Customer satisfaction develops they will become loyal to that
product or brand and their loyalty will be good for the company in sense
as a Profit. Customer satisfaction is the part of marketing and play
important role in the market. In any organization satisfaction of customer
is more important, because if your customer is satisfied with your services
or products, your position will be good in the market.

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Measuring customer satisfaction in the fast food industry: A cross
national approach Gilbert, G.R., Veloutsou, C., Goode, and
Moutinho, L. (2004)

The study reveals the unique relationship between the nationality and the
determinants of customer satisfaction. The study further establishes the
linkage of customer satisfaction to cultural factors, thus paving way to the
cross cultural comparison of service satisfaction at four different countries
essentially speaking English but differing in cultures. The study elicits the
fact that customer satisfaction in the context of fast food retailing is of two
fold; satisfaction with service setting and satisfaction with personal
service.

The researcher’s efforts would certainly benefit the retailers in assessing

their own services and brands across nations and thus devise an effective
retail mix.

Perception about the Attributes of Selected Fast Food Retailers and

their Impact on Consumer Satisfaction and Sales Author: Rahul
Bhardwaj Vol. -1 No. - 2, Jan-2011

The present study successfully measures the links between attribute

perceptions and consumer satisfaction, and between consumer
satisfaction and sales performance, in the food retail sector of India. The
study based on an extensive data set of consumer 17 satisfaction and
sales information from approximately 180 consumers. The study
addresses the inherent non linearity and asymmetries in these links.
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Further, an example of how firms can use the estimated linkages to
develop satisfaction policies that are predicted to increase store revenues
has been presented. First non-linearity and asymmetries in the
satisfaction-sales performance have been examined. Second, the study
advances the measurement of behavioural links between consumer
satisfaction and performance in the food retail sector with firm-specific
data. Third, the study shows how firms can employ such results to
develop appropriate consumer satisfaction policies.

Sing Pratima (2015)

Conducted a study on the differences in consumer beliefs and attitudes

toward three fast food restaurants namely Domino’s, Pizza Hut and

McDonalds and found that customer attitude toward each fast food
restaurants differs in Gwalior region. In another study, Priyadharsini S.
(2014) exposed that because of the trend of nuclear family, raise in
income level, raise in employment level of women and advertising were
the strategies which leads Indian consumers to get attracted towards fast
food.

Veeck (1997) in her research “Changing tastes: purchase choice in

urban China”

has investigated food purchase behaviour on the basis of ten-month

period of field study in Nanjing, China wherein the adoption of time
related food purchase behaviour was studied including use of processed
food, restaurant use and frequency of food shopping trips. The objectives
26
of the study was to examine why and how food purchase choice changes
in rapidly growing economy. Food purchase behaviour are examined as
part of a “cultural ideology,” which, while influenced by material and social
needs, relies more on history, habit, inertia, and an aesthetic sensibility to
shape consumption patterns.

Nelson (1992) “A model of factors affecting consumer decision

making

regarding food products: a case study of USA and Japan” examined there
are many factors like values, eating habits, family structure, tastes and
preferences affecting consumer food choice decision making between
the countries and even within countries. Multiple regression model

has been developed using meet expenditure and cereal expenditure as

independent variables and age, average number of earners, female
participation as dependent variables. Results have indicated that age is
not a significant factor in predicting meat or cereal expenditure in the USA
.Average number of earners is not significant in predicting meat
expenditure in Japan, but was significant in cereal expenditures. Female
participation in labour force (US) was marginally significant in predicting
meat and cereal expenditures.

Cullen (1994) in his work, titled “Time, tastes and technology: the
economic evolution of eating out”

27
Interpreted that the increasing Americanisation of eating out has traced a
culture of fast food and snacking, giving more importance to convenience
and eating out behaviour. Christopher (1994) in his study, “A taste
of tomorrow’s food” has analysed the significance of fusion cuisines in the
times ahead.

Brain (2000) in his research work, titled “The taste of tomorrow:

Globalisation is coming home to dinner” has indicated that the food of

tomorrow will include international dishes and fusion cuisines, blending
many national cuisines. Kitchens will disappear from many homes in the
future and the concept of purchasing food, with no wish to cook food at all
will come. Alternative theories of globalization are examined to determine
how food choices are influenced by global forces.

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 CHAPTER 3
RESEARCH METHODOLOGY

3.1 MEANING OF RESEARCH METHODOLOGY

Research methodology is the specific procedures or techniques used to

identify, select, process, and analyse information about a topic. In a
research paper, the methodology section allows the reader to critically
evaluate a study’s overall validity and reliability. The methodology section
answers two main questions:-

 How was the data collected or generated?

 How was it analysed?

29
It is a process by which researchers design their study so that they can
achieve their objectives using the selected research instruments. It
includes all the important aspects of research, including research design,
data collection methods, data analysis methods, and the overall
framework within which the research is conducted. While these points can
help you understand what research methodology is, you also need to
know why it is important to pick the right methodology.

A research methodology is like a plan for carrying out research and helps
keep researchers on track by limiting the scope of the research. Several
aspects must be considered before selecting an appropriate research
methodology, such as research limitations and ethical concerns that may
affect your research.

The research methodology section in a scientific paper describes the

different methodological choices made, such as the data collection and

Analysis methods, and why these choices were selected. The reasons
should explain why the methods chosen are the most appropriate to
answer the research question. A good research methodology also helps
ensure the reliability and validity of the research findings.

There are three types of research methodology—

 Quantitative

 Qualitative

3.2 SCOPE OF THE STUDY:-

The scope of the study is limited to the Tricity. This study is mainly
confined to the customer satisfaction only. Scope of the study is to find
30
which fast-food chain among Domino’s and La Pino’z is more preferred
by the consumer and on which factor.

For the purpose of this study, descriptive research is used, where the
data is collected by using both primary and secondary sources. This
study will help the pizza manufactures to learn about customer
satisfaction levels in terms of price, quality and other factors. As a result,
the findings will help the service providers to concentrate on these factors
in order to close consumer mentality gaps.

3.3 OBJECTIVES OF THE STUDY:-

 To study customer satisfaction towards fast-food outlets (with

reference to Domino’s and La Pino’z). Analysing customer
preferences in terms of menu offerings, pricing, delivery services,
and overall experience at both pizza chains.

 Identify factors that influence brand loyalty of Domino's Pizza and La

Pino'z.

 Provide recommendations for enhancing customer satisfaction and

loyalty for both Domino's Pizza and La Pino'z based on the study
findings.

3.4 RESEARCH DESIGN:-

 Geographical area: Data is collected from the people of Tricity

 Duration of study: 1 month.

 Sample size: 100 respondents.

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 Sampling technique: CONVENIENCE SAMPLING. The
convenience sampling method has been used because the selection
of units from the population has been done based on easy or
accessibility. It is a non-probability sampling technique where
subjects are selected because of their convenient accessibility and
proximity to the researcher.

 SAMPLIMG SELECTION: People of age

 Below 10

 10-20

 20-30

 30-40

 40-50

 Above 50

 DATA COLLECTION PROCEDURE: For this research study, data

is collected through questionnaire from approximately 100
respondents.

 DATA ANALYSIS PROCEDURE: Qualitative data will be used.

 DATA COLLECTION INSTRUMENT: Questionnaire was circulated

among respondents through google forms.

32
CHAPTER 4
33
 DATA INTERPRETATION
&
ANALYSIS

GENDER OF THE RESPONDENTS :-

NO. OF RESPONSES % OF NO. OF

RESPONSES
Male 53 53%
Female 44 44%
Others 3 3%

34
INTERPRETATION :-
The above data shows that the respondents from which data are
collected are 44% of Females, 53% of Males and 3% of Others. Hence,
the ratio of males are more than the ratio of females and others in the
data.

AGE GROUP OF THE RESPONDENTS :-

35
 NO. OF % OF NO. OF
RESPONSES RESPONSES
Below 10 1 1%
10-20 28 28%
20-30 59 59%
30-40 5 5%
40-50 4 4%
Above 50 3 3%

INTERPRETATION :-
According to the data, there is 1 response i.e. only 1% of the respondent
belongs to below 10 age group. There are 28 responses under the age
group 10-20, 59 responses under the age group of 20-30, 5 responses
under 30-40 and rest of them are above 40. Therefore, Majority of the
respondents belong to the age group of 20-30.

OCCUPATION OF THE RESPONDENTS :-

36
 NO. OF % OF NO. OF
RESPONSES RESPONSES
Student 32 32%
Undergraduate 45 45%
Graduate 6 6%
Employed 10 10%
Others 7 7%

INTERPRETATION :-
According to the data, 45% respondents are undergraduate, 32% are
students, and rest of the respondents are Graduate, Employed, others i.e.
6%, 10%, 7% respectively.

 WHAT IS YOUR PREFERENCE WHEN YOU EAT FAST

FOOD:-

37
 NO. OF % OF NO. OF
RESPONSES RESPONSES
Pizza 72 72%
Burger 41 41%
Pasta 34 34%
Others 16 16%

I
N
T
E
R
P
R
ETATION :-
According to the data, most of the respondents prefer pizza ( 72
responses). Other prefer burger (41 responses), pasta (34 responses)
and rest prefer something else in fast food.

NUMBER OF THE RESPONDENTS WHO PREFER

PIZZA:-

NO. OF % OF NO. OF
RESPONSES RESPONSES
38
 Yes 60 60%
No 3 3%
Sometimes 35 35%
Don’t like pizzas 2 2%

INTERPRETATION :-
According to the data, 60% of my respondents out of 100 prefer pizzas
and others i.e. 35% prefer pizza sometimes.

HAVE YOU EVER ORDERED PIZZA FROM DOMINO'S

PIZZA OR LA PINO'Z:-

NO. OF % OF NO. OF
RESPONSES RESPONSES
Yes, from Domino’s 36 36%

39
 Pizza
Yes, from La Pino’z 11 11%
No 2 2%
Both 51 51%

INTERPRETATION :-
According to the data, 51% of my respondents have ordered from both
Domino’s & La Pino’z. 36% of them have ordered from Domino’s pizza,
11% from La Pino’z.

HOW WOULD YOU RATE THE OVERALL TASTE AND

QUALITY OF PIZZA AT DOMINO'S PIZZA AND LA
PINO'Z:-

NO. OF % OF NO. OF
RESPONSES RESPONSES
Excellent 45 45%

40
 Good 43 43%
Could be better 9 9%
Poor 3 3%

INTERPRETATION :-
According to the data, Domino's Pizza and La Pino'z both have a good
overall taste and quality of pizza. Domino's Pizza received 45% of the
responses, while La Pino'z received 43%. This means that both
restaurants are considered to be good options for pizza.

 WHICH PIZZA CHAIN DO YOU PREFER FOR THEIR

CUSTOMER SERVICE EXPERIENCE:-

NO. OF % OF NO. OF
RESPONSES RESPONSES
Domino’s Pizza 46 46%
La Pino’z Pizza 24 24%

41
 Both have good 26 26%
customer service
Neither 4 4%

INTERPRETATION :-
According to the data, Domino's Pizza has the best customer service
experience. However, it is important to note that this is just a small
sample size and that other people may have different experiences. It is
always best to try out different pizza chains and see which one you like
the best.

 IN TERMS OF PRICING, WHICH PIZZA CHAIN DO

YOU FIND MORE AFFORDABLE FOR SIMILAR MENU
ITEMS:-

NO. OF % OF NO. OF
RESPONSES RESPONSES
42
 Domino’s Pizza 45 45%
La Pino’z Pizza 40 40%
Both are similarly 12 12%
priced
Others 3 3%

INTERPRETATION :-
According to the data, Domino's Pizza is the most affordable pizza chain
for similar menu items. It received 45% of the votes, followed by La Pino'z
Pizza with 40%. Both are similarly priced received 12% of the votes, while
Others received 3%.

WHEN IT COMES TO DELIVERY TIME AND

EFFICIENCY, WHICH PIZZA CHAIN DO YOU THINK
PERFORMS BETTER:-

NO. OF % OF NO. OF
RESPONSES RESPONSES

43
 Domino’s Pizza 50 50%
La Pino’z Pizza 19 19%
Both are equally 26 26%
efficient
None 5 5%

INTERPRETATION :-
According to the data, Domino's Pizza is the most popular choice for
delivery time and efficiency. La Pino'z Pizza is a smaller chain with fewer
stores, but it also offers a variety of delivery options. Both chains are
known for their quick and efficient delivery service.

 WHICH PIZZA CHAIN OFFERS A BETTER VARIETY OF

TOPPINGS AND CUSTOMIZATION OPTIONS ACCORDING TO
YOUR PREFERENCE:-

NO. OF % OF NO. OF
RESPONSES RESPONSES

44
 Domino’s Pizza 46 46%
La Pino’z Pizza 28 28%
Both offers equally 22 22%
good customization
Don’t like either of 4 4%
them

INTERPRETATION :-
According to the data, Domino's Pizza offers a better variety of toppings
and customization options than La Pino'z Pizza.

HOW WOULD YOU RATE THE ONLINE ORDERING

EXPERIENCE ON THE WEBSITES OR APPS OF
DOMINO'S PIZZA AND LA PINO'Z:-

NO. OF % OF NO. OF
RESPONSES RESPONSES
45
 Excellent 52 52%
Good 30 30%
Fair 16 16%
Poor 2 2%

INTERPRETATION :-
According to the data, 52% of respondents rated the experience as
excellent, 30% rated it as good, 16% rated it as fair, and 2% rated it as
poor. This suggests that the majority of customers are satisfied with the
online ordering experience at these two restaurants.

 DO YOU FEEL THAT DOMINO'S PIZZA OR LA PINO'Z

PROVIDES BETTER PROMOTIONS AND DISCOUNTS
FOR CUSTOMERS:-

NO. OF % OF NO. OF

46
 RESPONSES RESPONSES
Yes for Domino’s Pizza 42 42%
Yes for La Pino’z Pizza 31 31%
Both offers similar 20 20%
promotions & discounts
Neither 7 7%
INTERPRETATION :-
According to the data, it seems that Domino's Pizza and La Pino'z Pizza
both offer similar promotions and discounts. However, Domino's Pizza
seems to be slightly more popular, as it received 42% of the votes,
compared to La Pino'z Pizza's 31%.

HAVE YOU EVER FACED ANY ISSUES WITH THE

QUALITY OF FOOD OR SERVICE AT DOMINO'S PIZZA
OR LA PINO'Z:-

NO. OF % OF NO. OF
RESPONSES RESPONSES
Yes, at Domino’s 44 44%
Pizza
Yes, at La Pino’z 22 22%
No issues faced in 22 22%
Domino’s
No issues faced in La 12 12%
Pino’z

47
INTERPRETATION :-
According to the data, 44% of the respondents have faced issues with the
quality of food or service at Domino's Pizza, while 22% have faced issues
at La Pino'z. 22% of the respondents have not faced any issues at
Domino's, while 12% have not faced any issues at La Pino'z.

WOULD YOU RECOMMEND DOMINO'S PIZZA OR LA

PINO'Z TO A FRIEND OR FAMILY MEMBER BASED ON
YOUR OVERALL EXPERIENCE:-

NO. OF % OF NO. OF
RESPONSES RESPONSES
Yes 61 61%
No 9 9%
Both are 30 30%
recommended
equally

INTERPRETATION :-

48
According to the data, Domino's Pizza is the more popular choice.
However, there are also a significant number of people who would
recommend La Pino'z. Ultimately, the best pizza place for you will depend
on your personal preferences.

HOW IMPORTANT IS THE CRUST QUALITY IN YOUR

DECISION TO ORDER PIZZA FROM DOMINO'S PIZZA
OR LA PINO'Z:-

NO. OF % OF NO. OF
RESPONSES RESPONSES
Very important 68 68%
Somewhat 28 28%
important
Not important 4 4%

49
INTERPRETATION :-
According to the data, the crust quality is very important to 68% of the
respondents. This means that the crust is a major factor in their decision
to order pizza from Domino's Pizza or La Pino'z. The crust is the
foundation of the pizza, and it is what holds all of the other ingredients
together.

WHICH PIZZA CHAIN DO YOU THINK OFFERS

BETTER VALUE FOR MONEY IN TERMS OF PORTION
SIZE AND SERVING SIZE:-

NO. OF % OF NO. OF
RESPONSES RESPONSES
Domino’s Pizza 47 47%
La Pino’z 30 30%
Both offer good value for 15 15%
money
Neither of them 8 8%

50
INTERPRETATION :-
According to the data, Domino's Pizza offers better value for money in
terms of portion size and serving size. This is because 47% of the
respondents chose Domino's Pizza, while only 30% chose La Pino'z. It is
also worth noting that 15% of the respondents said that both pizza chains
offer good value for money, while only 8% said that neither of them do.

HOW LIKELY ARE YOU TO TRY NEW MENU ITEMS

OR SPECIALS AT DOMINO'S PIZZA OR LA PINO'Z:-

NO. OF % OF NO. OF
RESPONSES RESPONSES
Very likely 45 45%
Somewhat likely 39 39%
Not likely 16 16%

INTERPRETATION :-

51
According to the data, 45% of the respondents are very likely to try new
menu items or specials at Domino's Pizza or La Pino’z. 9% of the
respondents are only somewhat likely to try new menu items or specials.
Additionally, 16% of the respondents are not likely to try new menu items
or specials. This means that these restaurants need to make sure that
their new offerings are not too different from their existing menu items in
order to appeal to these customers.

DO YOU PREFER DINING IN AT DOMINO'S PIZZA OR

LA PINO'Z, OR DO YOU USUALLY OPT FOR DELIVERY
OR TAKEAWAY:-

NO. OF % OF NO. OF
RESPONSES RESPONSES
Dining in 35 35%
Delivery 52 52%
Takeaway 13 13%

52
INTERPRETATION :-
According to the data, 52% of people prefer delivery, 35% prefer dining
in, and 13% prefer takeaway. This suggests that most people prefer the
convenience of delivery over the experience of dining in. However, it is
also important to note that the survey was conducted online, so it is
possible that the results are biased towards people who are more likely to
use delivery services.

 WHICH PIZZA CHAIN DO YOU THINK HAS A BETTER

OVERALL BRAND REPUTATION AND IMAGE IN THE
MARKET:-

NO. OF % OF NO. OF
RESPONSES RESPONSES
Domino’s Pizza 57 57%
La Pino’z 16 16%
Both have a good 24 24%
reputation
Neither 3 3%
INTERPRETATION :-

53
According to the data, Domino's Pizza has a better overall brand
reputation and image in the market. It received 57% of the votes, while La
Pino'z received only 16%. This suggests that Domino's Pizza is more
well-known and has a more positive image than La Pino'z.

HOW IMPORTANT ARE SUSTAINABILITY AND ECO-

FRIENDLY PRACTICES IN YOUR DECISION TO
CHOOSE DOMINO'S PIZZA OR LA PINO'Z:-

NO. OF % OF NO. OF
RESPONSES RESPONSES
Very important 58 58%
Somewhat 34 34%
important
Not important 8 8%

INTERPRETATION :-

54
According to the data, sustainability and eco-friendly practices are very
important to 58% of respondents. Domino's Pizza and La Pino'z are both
chains that have made efforts to be more sustainable, such as using
recycled materials in their packaging and sourcing their ingredients from
sustainable suppliers.

HAVE YOU EVER PARTICIPATED IN ANY LOYALTY

PROGRAMS OR REWARDS OFFERED BY DOMINO'S
PIZZA OR LA PINO'Z:-

NO. OF % OF NO. OF
RESPONSES RESPONSES
Yes, at Domino’s 34 34%
Yes, at La Pino’z 17 17%
No, I have not 49 49%
participated

55
INTERPRETATION :-
According to the data, 34% of the respondents have participated in loyalty
programs or rewards offered by Domino's Pizza, while 17% have
participated in those offered by La Pino'z. The remaining 49% have not
participated in any loyalty programs or rewards offered by either
company.

WHICH PIZZA CHAIN DO YOU THINK HAS A BETTER

MENU VARIETY FOR VEGETARIAN OPTIONS:-

NO. OF % OF NO. OF
RESPONSES RESPONSES
Domino’s Pizza 41 41%
La Pino’z 22 22%
Both have good 35 35%
vegetarian options
Neither 2 2%

56
INTERPRETATION :-
According to the data, both Domino's Pizza and La Pino'z have good
vegetarian options. Domino's Pizza has 41% of the votes, while La Pino'z
has 22% of the votes. The remaining 35% of the votes are for both chains
having good vegetarian options.

HOW LIKELY ARE YOU TO PROVIDE FEEDBACK OR

REVIEWS ONLINE ABOUT YOUR EXPERIENCE WITH
DOMINO'S PIZZA OR LA PINO'Z:-

NO. OF % OF NO. OF
RESPONSES RESPONSES
Very likely 43 43%
Somewhat likely 45 45%
Not likely 12 12%

INTERPRETATION :-
57
According to the data, 43% of the respondents are very likely to provide
feedback or reviews online about their experience with Domino's Pizza or
La Pino'z, while 45% are somewhat likely to do so. Only 12% of the
respondents are not likely to provide feedback or reviews online.

OVERALL, WHICH PIZZA CHAIN WOULD YOU

CHOOSE AS YOUR GO-TO OPTION FOR ORDERING
PIZZA IN THE FUTURE:-

NO. OF % OF NO. OF
RESPONSES RESPONSES
Domino’s Pizza 42 42%
La Pino’z 23 23%
It depends on the 35 35%
occasion or mood

58
INTERPRETATION :-
According to the data, Domino's Pizza is the most popular pizza chain,
followed by La Pino'z. However, a significant number of people said that it
depends on the occasion or mood. This suggests that people have
different preferences when it comes to pizza, and that the best pizza
chain for one person may not be the best for another.

CHAPTER 5
FINDINGS

59
Domino's and La Pinoz are two of the
most popular pizza chains in the world. Both chains offer a wide variety of
pizzas, as well as other menu items such as breadsticks, wings, and
salads.

In order to compare customer satisfaction and preferences between

Domino's and La Pinoz, a survey was conducted. The survey was
distributed to a random sample of 100 people from Tricity.

According to the survey results, 42% of the sample chose Domino’s Pizza
over La Pinoz Pizza as their go – to – option for ordering pizza. However,
35% of the sample responded that their choice depends on mood and
occasion.

When asked about the reasons for their preference, respondents who
preferred Domino's cited factors such as the taste of the pizza, the variety
60
of toppings available, and the convenience of ordering online.
Respondents who preferred La Pinoz cited factors such as the freshness
of the ingredients, the quality of the crust, and the friendly service.

The survey also asked respondents to rate their satisfaction with aspects
of their pizza order. Domino's received higher ratings than La Pinoz.

Overall, the survey results suggest that Domino's is the more popular
chain, but La Pinoz is not far behind. Domino's received higher ratings for
taste, variety, and convenience, while La Pinoz is also famous for their
freshness, quality, and service.

Here are some additional details about the survey:

 The survey was conducted online.

 The survey was distributed to a random sample of 100 people.

 The survey included questions about respondents preferences for

Domino's and La Pinoz, as well as their satisfaction with various
aspects like taste, quality, pricing and many more.

The survey results provide valuable insights into customer satisfaction

and preferences between Domino's and La Pinoz. The results can be
used by both chains to improve their products and services, and to better
understand what their customers want.

61
62
CHAPTER 6
LIMITATIONS

63
The following are the limitations of this research study project:

First, The study was conducted in a limited geographical area, which may
not be representative of the entire population. Also, the study was
conducted using a self-reported survey, which may be subject to
biasness.

Second, the study did not control for other factors that could affect
customer satisfaction, such as the time of day or the day of the week that
the customer visited the restaurant.

Third, the study did not ask customers to rate their satisfaction with an
aspect of the restaurant, like the atmosphere. This means that the results
cannot be used to identify specific areas where Domino’s or La Pinoz
could improve.

64
 CHAPTER 7
SUGGESTIONS

65
 Based on your survey, Domino's is the clear leader in the market.
However, there are a few things that La Pinoz can do to compete and
potentially even surpass Domino's.

 Firstly, La Pinoz can focus on improving its customer service.

Domino's has a reputation for having excellent customer service,
and La Pinoz can try to match that level of service. This could
include things like having a more responsive customer service team,
offering more convenient delivery options, and making it easier for
customers to order online.

 Secondly, La Pinoz can focus on its product quality. Domino's pizza

is generally considered to be of good quality, but La Pinoz can try to
make its pizza even better. This could include using higher-quality
ingredients, experimenting with new recipes, and getting feedback
from customers on what they like and don't like.

 Thirdly, La Pinoz can focus on its marketing. Domino's is a very

well-known brand, and La Pinoz can try to increase its brand
awareness through advertising, social media, and other marketing
channels. This could help La Pinoz attract new customers and make
it more competitive in the market.
66
  Finally, La Pinoz can focus on its prices. Domino's is a relatively
affordable option, and La Pinoz can try to offer even lower prices.
This could attract budget-conscious customers and help La Pinoz
gain market share.

By focusing on these areas, La Pinoz can compete with Domino's and

potentially even surpass it in the market.

67
 CHAPTER 8
CONCLUSIONS

68
Fast food's popularity stemmed from changes in our lifestyles. Changing
habits, the breakdown of the joint family structure, an increase in the
number of working women, and western presence in urban areas are all
contributing to the growth of the fast-food industry. Finally, the key
problem in all types of business sectors is determining market demand
and needs.

If keep consumer satisfaction, that will increase more loyal consumers. As

long as business companies need to pay more attention to what
consumers are thinking, what factors influence them negatively, what
factors we need to change. Consumer satisfaction is the part of marketing
and plays an important role in the market.

Moreover, for measuring customer satisfaction, this study was conducted

and to examine the relationship between customer satisfactions to price,
product quality, menu variety and many more are the key determinants of
consumer satisfaction and demands in the purchase of fast-food chain
industry. Also, companies that are working in Fast-Food chain industries
need to focus more on price, menu variety, employee behavior.

The purpose of this study was to compare customer satisfaction and

preferences between Domino's and La Pinoz. A survey was conducted
with 100 respondents, and the results showed that respondents prefer
Domino's more over La Pinoz. Domino's was rated higher than La Pinoz
in terms of taste, value for money, and customer service.

69
Domino's was also rated higher in terms of overall satisfaction. The
survey results suggest that Domino's is a more popular pizza chain than
La Pinoz. Domino's may be more popular because of its lower prices, its
wider variety of pizzas, and its more convenient ordering options.

La Pinoz may need to improve its pizza quality, its value for money, and
its customer service in order to compete with Domino's. La Pinoz may
also need to make its ordering options more convenient.

Dominos can continue to focus on their strengths, such as their taste and
price, while La Pinoz can focus on improving their service. Domino's also
has a stronger brand reputation than La Pinoz. This is likely due to
Domino's long history and its reputation for quality pizza.

To summarize, we can conclude that the organization has adjusted to

new business entrants and has managed to remain afloat solely due to its
consistency. But it is also concluded that if La Pinoz does not keep a
focus on its quality and prices, it might lose its customers and the market
share.

Overall, the results of the survey show that respondents prefer Domino's
over La Pinoz. This is likely due to a number of factors, including
Domino's wider menu, more convenient ordering options, and better
customer service.

70
 CHAPTER 9
BIBLIOGRAPHY

71
https://en.wikipedia.org/wiki/Fast_food

https://www.google.com/photos/about/

https://en.wikipedia.org/wiki/Domino%27s

https://bdaily.co.uk/articles/2023/03/03/the-history-of-dominos

https://en.wikipedia.org/wiki/Domino%27s

https://buildd.co/marketing/dominos-marketing-strategy

https://www.marketing91.com/marketing-mix-dominos/

https://www.slideshare.net/slideshow/research-paper-on-dominos-pizza/
262156181

https://lapinozpizza.in/

https://1000logos.net/dominos-logo/

https://www.dominos.co.in/

72
CHAPTER 10
ANNEXURE

73
 QUESTIONS

 Gender

 Male

 Female

 Others

 Age Group

 Below 10

 10-20

 20-30

 30-40

 40-50

 Above 50

 Occupation

 Student

 Undergraduate

 Post Graduate
74
  Employed

 Others

 What is your preference when you eat fast food?

 Pizza

 Burger

 Pasta

 Others

 Do you prefer pizzas?

 Yes

 No

 Sometimes

 Don’t like pizzas

 Have you ever ordered pizza from Domino's Pizza or La

Pino'z?

 Yes, from Domino’s Pizza

 Yes, from La Pino’z

 No

 Both

75
 How would you rate the overall taste and quality of pizza at
Domino's Pizza and La Pino'z?

 Excellent

 Good

 Could be better

 Poor

 Which pizza chain do you prefer for their customer service

experience?

 Domino’s Pizza

 La Pino’z Pizza

 Both have good customer service

 Neither

 In terms of pricing, which pizza chain do you find more

affordable for similar menu items?

 Domino’s Pizza

76
  La Pino’z Pizza

 Both are similarly priced

 Others

 When it comes to delivery time and efficiency, which pizza

chain do you think performs better?

 Domino’s Pizza

 La Pino’z Pizza

 Both are equally efficient

 None

Which pizza chain offers a better variety of toppings and

customization options according to your preference?

 Domino’s Pizza

 La Pino’z Pizza

 Both offers equally good customization options

 Don’t like either of them

 How would you rate the online ordering experience on the

websites or apps of Domino's Pizza and La Pino'z?

 Excellent

 Good
77
  Fair

 Poor

 Do you feel that Domino's Pizza or La Pino'z provides better

promotions and discounts for customers?

 Yes for Domino’s Pizza

 Yes for La Pino’z Pizza

 Both offers similar promotions and discounts

 Neither

Have you ever faced any issues with the quality of food or
service at Domino's Pizza or La Pino'z?

 Yes at Domino’s Pizza

 Yes at La Pino’z Pizza

 No issues faced in Domino’s

 No issues faced in La Pino’z

Would you recommend Domino's Pizza or La Pino'z to a

friend or family member based on your overall experience?

 Yes

 No
78
  Both are recommended equally.

 How important is the crust quality in your decision to order

pizza from Domino's Pizza or La Pino'z?

 Very important

 Somewhat important

 Not important

 Which pizza chain do you think offers better value for money
in terms of portion size and serving size?

 Domino’s Pizza

 La Pino’z Pizza

 Both offer good value of money

 Neither of them

 How likely are you to try new menu items or specials at

Domino's Pizza or La Pino'z?

 Very likely

 Somewhat likely

 Not likely
79
Do you prefer dining in at Domino's Pizza or La Pino'z, or do
you usually opt for delivery or takeaway?

 Dining in

 Delivery

 Takeaway

 Which pizza chain do you think has a better overall brand

reputation and image in the market?

 Domino’s Pizza

 La Pino’z Pizza

 Both have a good reputation

 Neither

 How important are sustainability and eco-friendly practices in

your decision to choose Domino's Pizza or La Pino'z?

 Very important

 Somewhat important

 Not important

80
 Have you ever participated in any loyalty programs or
rewards offered by Domino's Pizza or La Pino'z?

 Yes at Domino’s Pizza

 Yes at La Pino’z Pizza

 No I have not participated

 Which pizza chain do you think has a better menu variety for
vegetarian options?

 Domino’s Pizza

 La Pino’z Pizza

 Both have good vegetarian options

 Neither

 How likely are you to provide feedback or reviews online

about your experience with Domino's Pizza or La Pino'z?

 Very likely

 Somewhat likely

81
  Not likely

Overall, which pizza chain would you choose as your go-to

option for ordering pizza in the future?

 Domino’s Pizza

 La Pino’z Pizza

 It depends on the occasion or mood.

82