LESSON 8
LESSON 8
Strategic Implementation
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Strategic Implementation
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Why do you need to select a strategy?
During the startup or foundation phase
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Why do you need to select a strategy?
When significant changes occur in the business environment
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Why do you need to select a strategy?
When pursuing expansion or diversification
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Why do you need to select a strategy?
When experiencing a drop in performance
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Why do you need to select a strategy?
During annual review and planning
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Why do you need to select a strategy?
When seeking new growth opportunities
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Strategic Implementation
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Strategic Implementation: formulations and implementations
If formulation tells us what needs to be done, implementation tells us how to act in order to achieve what
we want to do
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Strategic Implementation: formulations and implementations
Formulations and implementations´s key reasons:
Mutual Influence:
Dynamic Environments:
Feedback Loop:
Implementation generates data and insights that can inform and refine the original
strategy. This iterative process strengthens overall strategic outcomes.
Collaborative Execution:
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Strategic Implementation: formulations and implementations
Formulations and implementations´s key reasons:
By integrating formulation and implementation as parts of the same strategic process, organizations can
improve adaptability, reduce friction, and achieve their goals more effectively.
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Strategic Implementation: Phases
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Strategic Implementation: Phases
The phases of strategic implementation can include the following stages, which may
vary slightly depending on the framework used.
Programming:
▪ At this stage, the formulated strategy is translated into a detailed action plan.
▪ This includes resource allocation, defining responsibilities, setting timelines, and
creating key performance indicators (KPIs).
▪ It acts as the bridge between strategy formulation and practical execution.
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Strategic Implementation: Phases
Programming tasks: "organisation" of the implementation of the various approved plans.
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Strategic Implementation: Phases
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Strategic Implementation: Phases
Take-off:
▪ The focus during this phase is on sustained execution and dynamic adjustments
to the plan.
▪ More advanced projects are implemented, and efforts are made to
continuously align operations with strategic objectives.
▪ This phase involves resolving emerging issues and adapting the strategy to
internal or external changes.
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Strategic Implementation: Phases
Monitoring:
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Example of strategic implementation: Phases
Company: Green Future Tech's strategic implementation
Objective: Launch a new line of portable solar chargers for outdoor enthusiasts in 12
months. GROWTH STRATEGY NEW PRODUCT LAUNCHING
Programming:
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Example of strategic implementation: Phases
Take-off:
▪ Announce the project internally and externally to generate excitement and
align stakeholders.
▪ Launch a cross-departmental kickoff meeting to clarify objectives and timelines.
▪ Begin product design and early prototype testing.
Development:
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Example of strategic implementation: Phases
Strategic control
Assessment of organizational activities to ensure that the decisions made during the strategic management
process have generated effective outcomes and, if needed, establish corrective actions
• Measure and correct the business activity to achieve the objectives and the plans
• Change the objectives and the plans in case they do not adapt to the real business needs
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Example of strategic implementation: Phases
Types of strategic control
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Example of strategic implementation: Phases
Strategic control
Nowadays, control is now being considered in terms of actions, so that it is not necessary to wait for
problems with results, but rather to react as soon as possible.
There is even the concept of preventive monitoring, which consists, with initial data, of making a projection
of possible results and identifying probable problems throughout the strategic process
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Example of strategic implementation: Phases
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Strategic control
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Why do you need to change your strategy?
External changes that make the strategy obsolete
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Why do you need to change your strategy?
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Why do you need to change your strategy?
Lack of resources to carry out the strategy
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Why do you need to change your strategy?
Lack of knowledge to carry out the strategy
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Why do you need to change your strategy?
Lack of collaboration from employees
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Why do you need to change your strategy?
Lack of expected results
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KEY PERFORMANCE INDICATORS KPI´s
They are process indicators (not outcome indicators), they identify the "driver" points of success. They tell us
what we have to do and not what we have done as results do.
A key performance indicator (KPI) is a measurable value that demonstrates how effectively a company achieves
its key business objectives.
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KEY PERFORMANCE INDICATORS KPI´s
- Evaluation of an action
- Diagnosis of an action
- Communication of an action
- Information about an action
- Motivation of an action
- The evolution of an action
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KEY PERFORMANCE INDICATORS KPI´s
Examples of Sales KPIs
7. Growth in Revenue
8. Net Profit Margin
9. Gross Profit Margin
10. Operational Cash Flow
11. Current Accounts Receivables
12. Inventory Turnover
13. EBITDA
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KEY PERFORMANCE INDICATORS KPI´s
Examples of Customer KPIs
14. Number of Customers Retained
15. Percentage of Market Share
16. Net Promotor Score
17. Average Ticket/Support Resolution Time
Examples of Operational KPIs
18. Order Fulfillment Time
19. Time to Market
20. Employee Satisfaction Rating
21. Employee Churn Rate
Examples of Marketing KPIs
22. Monthly Website Traffic
23. Number of Qualified Leads
24. Conversion Rate for Call-To-Action Content
25. Keywords in Top 10 Search Engine Results
26. Blog Articles Published This Month
27. E-Books Published This Month
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KEY PERFORMANCE INDICATORS KPI´s
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Thank you!!!!!!
See you soon!
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