DESIGN PORTFOLIO

About

Fueled by a passion for

designing compelling
visual graphics.
Hello, I’m Asif; a hybrid graphic designer based in St. John’s,
Newfoundland. I bring to the table valuable experience of 12
years in developing design solutions optimized for web and print.

Interested and experienced in both consumer and enterprise

Asif Lakhani facing products, I enjoy problem solving from varying perspectives
and always embracing new challenges.
Graphic Designer

My Specialties
Brand Identity & Logo Design Animation & Video Production
Marketing & Advertising Design Web Design & Development

Skills
Email : [email protected] Adobe Photoshop Adobe Premiere
Phone Number : +1 (709) 697 7673 Adobe Illustrator Adobe After Effects
Address : St. John’s, NL, Canada Adobe Indesign Adobe Muse
Instagram : @asiflakhani.GD Adobe Acrobat DC Adobe Audition
Linkedin : asiflakhani Adobe Media Encoder Wordpress
Behance : be.net/alakhani Adobe Captivate Elementor Pro

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Brand Identity

Logo Design
Stationery Design
Brand Guideline Booklets
Marketing Campaigns
Social Media Campaigns

About Brand Identity Marketing & Advertising Wayfinding Web Designing Photography Animation & Video Editing
 HikingVikings

HikingVikings is a group of professional hikers who took the

group for hiking in UAE.

The symbol shows the 4 leaders and the clear picture

of mountain hiking sport. The outer circular rope symbol
represents the Vikings bonding and strength.

Client : HikingVikings
Date : May 2022
Tools : Illustrator, Photoshop
Creative Fields : Branding, Typography, Layout Design, Social Marketing

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 https://www.facebook.com/hikingvikings2022

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 Diversitree

Diversitree is a unique multimedia experience that converges

music, poetry, art, dance, and imagery to transform the
understanding of diversity, inclusivity and empathy.

The idea of using colorful ghaf tree is to highlight the pluralism

& different forms of art, ghaf tree is also a symbol of tolerance.
The bottom stem represents the kids and Islamic Arc.

Client : Aga Khan Youth & Sports Board, UAE

Date : November 2009
Tools : Illustrator, Photoshop
Creative Fields : Branding, Typography, Layout Design
Concept : https://www.behance.net/gallery/86814751/Diversitree

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 Ginna

The Ginna logo uses a coffee bean not only to shape but also
feature a frother and coffee beater sense between two N’s.

The idea of the design is accomplished by the modernized

design and type.

Client : Ginna
Date : June 2022
Tools : Illustrator
Creative Fields : Branding, Typography, Packaging
Product Page : https://www.amazon.ae/Original-FROTHER-Professional-
quality-kitchen/dp/B09ZFDHJKW/

Early Options

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 ECUBED

ECubed is an educational institute which helps students in

different models.

“Iqra” is an Arabic word which mean “Read” and the main

concept of the logo which is modernly designed with the
clean lines of the cube.

Client : Deenaz Kanji

Date : May 2015
Tools : Illustrator, Photoshop
Creative Fields : Branding, Typography, Layout Design

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 Dermpath Consult

Dermpath Consult has a most specialized service in the

field of Dermatopathology including advanced Laboratory
Information system (LIS) which allows physicians to receive the
reports electronically in a timely fashion.

The logo is based on simple modern typography with the

color of dermatopathology skin cells.

Client : Dermpath Consult

Date : June 2020
Tools : Illustrator, Photoshop
Creative Fields : Branding, Typography, Layout Design

dermatopathology cells

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 Hamid Sherif Designs

HSD is a full service architecture concept, interior design and

landscaping firm.

The idea of using geometry design as the icon and logo is to

highlight the concept of architecture.

Client : Deenaz Kanji

Date : May 2015
Tools : Illustrator, Photoshop
Creative Fields : Branding, Typography, Layout Design

Early Options

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 NAGA Architects Brand
Guidlines
Award-winning independent practice, maintaining over
eight offices in the Middle East and North America, and
servicing clients throughout the architectural, planning and
construction industries.

This was the brand guideline of the company.

Client : NAGA Architects

Date : Oct 2021
Tools : Illustrator, InDesign
Creative Fields : Branding, Typography, Layout Design

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 LOGOS

LE T ’ S C R E AT E S O M E M AGIC

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 LOGOS

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Marketing and
Advertising

Company Profiles
Manual
Books
Annual Reports
Brochures
Magazines
Posters
Banners
Social Media Posts

About Brand Identity Marketing & Advertising Wayfinding Web Designing Photography Animation & Video Editing
 NAGA Architects Profile

Award-winning independent practice, maintaining over

eight offices in the Middle East and North America, and
servicing clients throughout the architectural, planning and
construction industries.

This was the corporate profile to promote the company and

information of their design projects.

Client : Naga Architects

Date : January 2022
Tools : InDesign, Photoshop
Creative Fields : Profile Design

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 DHB Group Profile

A global real estate developer focusing on residential

properties that are based on unique and thoughtful designs
and guided by a passion for style and comfort.

This was the corporate profile to promote the company and

information of their design projects.

Client : DHB Group

Date : June 2022
Tools : InDesign, Photoshop
Creative Fields : Profile Design

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 Brochure

Diyar Alhasa is a real estate project in Saudi Arabia. The

brochure was designed to market the property and the
complete details of the project.

Client : DHB Holding

Date : October 2020
Tools : Photoshop
Creative Fields : Brochure

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 LUC Belaire Campagin

LUC Belaire is a brand of wine. The campaign was designed

to promote this brand in Africa.

Client : QW
Date : November 2017
Tools : Illustrator, Photoshop
Creative Fields : Posters, Social Media Posts, Banners

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 Social media posts

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 Invictus Profile

Invictus has been established to implement the experience

gained over 40 years in the electromechanical building
services systems for a better healthy living, more efficient,
more economic and smart, green environment for life.

This was the corporate profile to promote the company and

information of their projects.

Client : Invictus
Date : July 2020
Tools : InDesign, Photoshop
Creative Fields : Profile Design

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 School Hygiene
Education Program
Print and digital safeguard manual for the partners of Aga
Khan Foundation, India. This brochure was content driven with
analytics and big data.

The school hygiene education program booklet was designed

especially for the primary partner Dettol.

Client : Aga Khan Foundation, India

Date : August 2020
Tools : InDesign, Photoshop
Creative Fields : Annual Report

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 Marketing Brochure
Print design stimulates all of our senses, therefore has
dimensions and possibilities that the digital world cannot;
textures you can feel, physical spaces you can fill and the
fresh smell of ink.

Here is an example of a brochure of NAGA Architects.

Client : NAGA Architects

Date : October 2020
Tools : Photoshop
Creative Fields : Brochure

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 Safeguard Manual

Print and digital safeguard manual for the staff of Aga Khan
Foundation, India. This manual report was content driven with
rules, procedures, examples and templates.

The safeguard manual was designed especially for all the

staff.

Client : Aga Khan Foundation, India

Date : April 2020
Tools : InDesign, Photoshop
Creative Fields : Safeguard Manual

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 Muslim Spaces of
Worship & Gathering
Explore a photo album featuring diverse historical and
contemporary Muslim Spaces of Worship and Gathering that
reflect the rich intellectual, cultural, spiritual and institutional
pluralism of the worldwide Muslim community, Umma.

Client : The Institute of Ismaili Studies, London (IIS)

Date : September 2017
Tools : InDesign, Photoshop
Creative Fields : Booklet
Book Link : https://www.yumpu.com/en/document/read/59564854/
muslim-spaces-of-worship-and-gathering

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 Annual Report

Print and digital magazine for Annual report of Aga Khan

Foundation, Tajikistan. This annual report was content driven
with analytics and big data.

The report was designed for year 2021.

Client : Aga Khan Foundation, Tajikistan

Date : January 2021
Tools : InDesign, Photoshop
Creative Fields : Annual Report

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 Diyar Alhasa Social
Marketing Camapign
Diyar Alhasa is a real estate project in Saudi Arabia.

The social media campaign was run to advertise the project.

Client : DHB Holding

Date : 2021-2022
Tools : Photoshop
Creative Fields : Social Media Campaign
Instagram : https://www.instagram.com/diyaralhasa/

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 Friend of the
Environment
The Friends of the Environment competition culminated at
Lahore in June 2008 with an impressive final ceremony that
celebrated all the contributions and recognized the top 30.

>>Complete Story

Client : Aga Khan Planning and Building Services, Pakistan

Date : August 2008
Tools : Illustrator, Photoshop
Creative Fields : Advertising Campaign

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 School Safety

A three-day International Conference on School Safety was

held here to address the weakness of the school buildings
in which 17,000 school children lost their lives during the
devastating October 2005 Kashmir earthquake.
>>Complete Story

Client : Aga Khan Planning and Building Services, Pakistan

Date : August 2008
Tools : Illustrator, Photoshop
Creative Fields : Advertising Campaign

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 Annual Emergency
Medicine Conference 2011
A pre-conference workshop organized by the Department of
Continuing Professional Education of Aga Khan University and
its Department of Emergency Medicine (WHO Collaborating
Centre for Injury and Trauma Research) in collaboration with
Injury Research Training Program, John Hopkins University, USA
and Society of Emergency Physicians of Pakistan.

Client : Aga Khan University, Pakistan

Date : June 2011
Tools : Illustrator
Creative Fields : Advertising Material

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 Annual Report

Print and digital magazine for Annual report of Aga Khan

Foundation, Tajikistan. This annual report was content driven
with analytics and big data.

The two report was designed for year 2017 and 2018

Client : Aga Khan Foundation, Tajikistan

Date : 2017 & 2018
Tools : InDesign, Photoshop
Creative Fields : Annual Report

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 Posters
Online: https://www.behance.net/gallery/82904843/Posters-Collection

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 Magazines, Newsletters & Brochures

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Wayfinding

Concept Design
Icons
Arrows
Typography
Outdoor & Indoor Signages

About Brand Identity Marketing & Advertising Wayfinding Web Designing Photography Animation & Video Editing
 The Bay
Client : Mina al Arab
Date : May 2020
Tools : InDesign, Photoshop
Creative Fields : Wayfinding

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 Al Shurooq
Client : Al Shurooq
Date : September 2020
Tools : InDesign, Photoshop
Creative Fields : Wayfinding

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 RAK Conventional Centre
Client : RAK Conventional Centre
Date : October 2020
Tools : InDesign, Photoshop
Creative Fields : Wayfinding

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 EMAAR South
Client : EMAAR South
Date : March 2021

Golf Club House

Tools : InDesign, Photoshop
Creative Fields : Wayfinding

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 Wasl JAD
Client : Wasl JAD
Date : May 2021
Tools : InDesign, Photoshop
Creative Fields : Wayfinding

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Web Design &
Web Development

Modern Design
Responsive Design
Search Engine Optimized

About Brand Identity Marketing & Advertising Wayfinding Web Designing Photography Animation & Video Editing
 DHB Holding

Client : DHB Holding

Date : January 2022
Tools : Wordpress, Elementor Plugin
Creative Fields : Web Design and Wordpress Development
Web Link : https://dhbholding.com/

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 NAGA Architects

Client : NAGA Architects

Date : January 2020
Tools : Wordpress, Elementor Plugin
Creative Fields : Web Design and Wordpress Development
Web Link : https://naga.ae/

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 International Dermpath
Consult

Client : International Dermpath Consult

Date : June 2021
Tools : Wordpress, Elementor Plugin
Creative Fields : Web Design and Wordpress Development
Web Link : https://www.dermpath.ae/

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 Designer East

Client : Designer East

Date : July 2022
Tools : Wordpress, Elementor Plugin
Creative Fields : Web Design and Wordpress Development
Web Link : https://www.designereast.com/

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 Invictus

Client : Invictus
Date : October 2021
Tools : Wordpress, Elementor Plugin
Creative Fields : Web Design and Wordpress Development
Web Link : https://invictus.ae/

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 Dahab

Client : DHB Holding

Date : July 2020
Tools : Wordpress, Elementor Plugin
Creative Fields : Web Design and Wordpress Development
Web Link : https://dahab.sa/

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 HSD

Client : Hamid Sherif Design

Date : May 2019
Tools : Wordpress, Elementor Plugin
Creative Fields : Web Design and Wordpress Development
Web Link : https://hsd.ae/

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Photography

Nature
Food
Events
Personal
Outdoor

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Video Editing &
Animation

Marketing
Fun
Educational
Profiles
Product

About Brand Identity Marketing & Advertising Wayfinding Web Designing Photography Animation & Video Editing
 Promotional Videos

Award-winning independent practice, maintaining

over eight offices in the Middle East and North
America, and servicing clients throughout the
architectural, planning and construction industries.

Client : NAGA Architects

Tools : AfterEffects & Premiere
Creative Fields : Animation

NAGA Architects 2021 NAGA Architects 2017

https://youtu.be/LLKAGCFzd28 https://youtu.be/kepTgb0wyKc

Design of Tomorrow NAGA Architects 2018

https://youtu.be/TfRlk8IwU8M https://youtu.be/9SfmNhgf4xw

NAGA Luxury Homes Eid Greeting Animation

https://youtu.be/L1bICqL645w https://youtu.be/Jr0CiTF1N7s

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 Noor Diaries

The channel was made for my daughter, keeping record of all her activities and
fun memories.

Client : Noor Diaries

Tools : AfterEffects & Premiere
Creative Fields : Title Animation & Video Editing

Scare Your Germs It’s Daddy Daughter Day - Jebel Jais Hike
https://youtu.be/Nc5VkyywF5g https://youtu.be/5czt9yewAmc

Paint My Dream Fun Weekend at Wadi Abadillah

https://youtu.be/mc9ePJiGjY0 https://youtu.be/R6p8qdis3Kw

How to pet Bunnies (Rabbits)? Stairway to Heaven - 2022

https://youtu.be/oEc6HC6mT1k https://youtu.be/tXX2lZ9hKig

Snacks in the Sky Hatta Sign Hiking Trail at Hatta, UAE

https://youtu.be/xCQqSC26cKI https://youtu.be/b84apCfnQcg

Kayaking in Al Rafisah Dam Flynow UAE

https://youtu.be/NEVqGU58_Go https://youtu.be/tuyklPzrRqY

Adventure Awaits at Al Rabi Hiking Trail Hiking at Jebel Yabanah, RAK

https://youtu.be/kEPeq10DBDg https://youtu.be/foXuCTR-fUI

The Sky is your Limit

https://youtu.be/SYqGMHLobY8

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 The Imamat and I

The Imamat and I is a The Ismaili TV Original series just for kids
which explores the work our Imams have done for us and our
communities, and its impact on our everyday lives.

Client : The.Ismaili
Tools : AfterEffects & Premiere
Creative Fields : Title Animation & Video Editing
Ismaili TV : https://tv.ismaili/browse/ismaili-tv-originals/
the-imamat-and-i

Episode 1
https://youtu.be/oMgIjfu0-6g

Episode 2
https://youtu.be/Vw6xaTo-r9E

Episode 3
https://youtu.be/obaNNV2bH04

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 Questions

Explaining the importance of questions in our life and how it teaches us to live a
better life.

Client : BUI
Tools : AfterEffects & Premiere
Creative Fields : Animations & Video Editing

Questions - Reflect with Intellect

https://youtu.be/dg52Mrxjxew

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 IIUAE App Campaign

Product explanation video

Client : Ismaili Centre Dubai

Tools : AfterEffects
Creative Fields : Animation

IIUAE App Campaign

https://youtu.be/uZYfRewm7b8

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+1 (709) 697 7673
[email protected]