A WINTER INTERNSHIP PROJECT REPORT ON

“Analyzing the Impact of visual display Merchandising on Sales of Western

Wear in Max Fashion”

BY

Dheeraj Kumar

2024-2607-0001-0035

Under The Guidance Of

Jayesh Kamble (External Mentor)

Dr Mahindra More (Internal Mentor)

Customer Relation Executive (CRE) At Store

Pimpri Chinchwad , Pune

Executive Summary

The study highlights the need for visual merchandising to enhance sales performance
and customer satisfaction. Suggestions are to redesign the store layouts, change
window displays regularly, improve lighting to increase the visibility of products, and
utilize creative signage to promote the offer. Moreover, interactive and personalized
This study analyzes the contribution of visual merchandising in driving sales of
western wear at Max Visual elements will strengthen customer engagement and can
elevate the shopping experience while assuring consistent growth in the western wear
segment.

Chapter – 1 – Introduction

“To study the effect of visual display merchandising in sales western wear in max
fashion”

Background of the Study:

 The major determinant of the influence on customer behavior and the growth of
retail sales is visual merchandising. Since western wear is trend-oriented, the brand
needs attractive and effective presentation to catch the consumer eye.
Max Retail is one of the leading brands in the apparel industry offering western
apparel. The

market and consumer preference keep changing with time and becomes competition
in the market.

Elements that consist of the design of the shop, lighting, display in windows and
placing of products influence consumers purchasing.

Problem Statement

The major factor that determines customers' buying is through visual merchandising,
which influences purchasing, in many aspects such as fashion categories like western
wear. Max Retail presents various merchandising techniques and methods, including
store designing, lighting,

product designing, and display, but the particular effect of western wear sales is yet to
be researched. To make an apt improvement in store presentation, improving the way
how visual merchandising impacts the consumer's purchasing decisions is a necessity
for increasing the sale.

This paper is going to present a discussion on the correlation between visual

merchandising and the sales of western wear in Max Retail that would bring about
insights into developing the right merchandising strategy that would enhance the
overall sale.

Objective of the Study

The objective of the present study is to explore the impact of visual merchandising on
the sales. of western wear at Max Retail. It would emphasize visual strategies like
store layouts, lighting, product layouts, and display, that focus on how they shape
buyer choice. The research would look to providing practical insights that might help
Max Retail refine their merchandising approach further to enhance the in-store
shopping experience and eventually generate sales for western wear products.

Rationale of the Study

The most important determiner of consumer purchasing decisions and sales is visual

merchandising, especially in the fashion retail industry. Therefore, Max Retail needs
to use effective

visual merchandising techniques to capture customers and outshine the competition.

Western wear sells on trends more than anything else, making the display all the more
crucial for catching the customer's attention and earning sales. Even though Max
Retail uses a lot of visual strategies, there is considerable research that measures the
impact of such strategies on western wear is relatively minimal.

This study is important because it seeks to explore how visual merchandising impacts
the sale of the western wear segment. Knowing this will enable the study to give
valuable insights that can help Max Retail improve its in-store displays, strengthen
customer engagement, and increase sales. Such findings will be of immense help to
the company in fine-tuning its merchandising strategies to be competitive in the retail
industry.

Research Objectives

Primary Research Aims

Examine the impact of store layout on sales in western wear at Max Retail.

Examine the role of product placement on consumers ; decisions to purchase in the

western wear category.

Identify the impact of window displays on customer footfalls and sales in the western
wear category.

Assess the function of lighting on improving visibility and attractiveness of western

wear products. To determine the effect of
promotional display and sign on the customer awareness and purchasing behavior for
western wear.

Secondary Research Aims

1.  Identify the dominant visual merchandising drivers that can help increase western
wear sales in Max Retail
2. Identify the association of customer involvement with visual merchandising and purchase
intent in western wear
3. Provide suggestions on fine-tuning visual merchandising strategies to boost sales of western
wear.

Chapter -2 - Literature Review / Secondary Research

About the industry

Max Retail is a fashion retail subsidiary of Landmark Group.

Max is providing apparel and foot and accessories for men, women and children at
affordable prices yet quite stylish. After its debut in 2006, the brand
has grown with its stores now crossing over 300 across India and the Middle
East. Among the popular western wear categories, the. In a competitive retail
environment, Max Retail uses visual merchandising to enhance the shopping
experience, drive sales, and meet the evolving preferences of customers, especially in
the western wear segment.

Market Size
 Market cap: as of 7 nd Dec 2024, Max India market cap stands at ₹1,049.05 Cr.

Store opening plans

 Max Fashion plan is to enter over 50 new store additions and scale up to
around 550

stores by year-end 2024. The company intends to upgrade stores, establish world-
class

experiences, and turn the stores into massive fashion destination stores.

Store count: Max Fashion operates more than 500 stores in 20

countries. The countries are India, United Arab Emirates, Saudi Arabia, Kuwait,
Jordan, Bahrain, Qatar, Oman, Kenya, Lebanon, Egypt, Algeria, Tunisia, Nigeria,
Libya, Tanzania, Indonesia, Malaysia, Iraq, and Syria. In India, Max has more than
200 stores across 80 cities.

 Competition is some of the competitors of Max Fashion include

lifestylestores.com, nhm.com, and ajio.com.

 Financial performance At Max India, operating margins came in at 0.4% for

FY23 while

the net profit margins came in at 5.2%.

Market share

 Website traffic

According to SEMrush, maxfashion.in is ranked 1,415 in India with 3.07 million

traffic.

 Revenue

In October 2024, maxfashion.in had a revenue of $856,292, a conversion rate of 1.00-

1.50%, and an AOV of $0-25 with 3,641,967 sessions.

Competitors

1. Domestic Competitors:

Reliance Trends: Fashionable, affordable wear; more popular in tier-2/3 cities.

Pantaloons: West, Indian, and all-American wear.

FBB: Affordable fashion for the family from the house of Future Group
Westside: Stylish own labels for the urban and middle-income segment.

2. International Competitors:

 H;M: Fast fashion that is affordable, trendy, and available to urban youth.

 Zara: High fashion for aspirational consumers.

 Uniqlo: Simple, functional clothing for quality-conscious buyers.

3. Online Competitors:

 Myntra: Wider brand choice with a discounted value proposition.

 Ajio: Trendy but affordable clothing for the youth.

 Amazon/Flipkart Fashion: Wide choice at the lowest price.

4. Regional Players:

 V-Mart & Vishal Mega Mart: Fashion at affordable prices in smaller towns
and rural areas.

 Local Boutiques: Emphasize cultural-specific designs and pricing.

Sector Contribution to GDP

 Developed Economies: In the United States, for

example, retail typically accounts for between 5% and 10% of GDP. The services
sector

as a whole account for a vast proportion of economic activity.

In European countries, contributions of retail range from 4% to 8% of

GDP, with varying national contexts.

 Emerging Economies: In India, the share of the retail sector is approximately 8% to

10%

of GDP and is predominantly a mix of both traditional and organized retail. The latter
is rapidly increasing. Retail is equally vital in driving consumption in
China, even though its contribution is mostly measured through aggregate consumer
spending metrics.

Sector Composition
There are several main segments in the fashion retail market according to product
types,

price range, and the target group. The most important of these are:

Main Segments of Fashion Retail

Apparels:

 Casual: Wearables that are to be worn every day such as jeans, t-shirts and
lounging clothes.

 Formal: Wears for work such as suits, office wears and occasion-based wearables.

 Traditional: Cultural wearables, such as Saree in India and Kimono in Japan.

 Luxury: High-priced designer wear.

Footwear:

Casual shoes, formal shoes, and sportswear.

Accessories

Clothing Accessories: Belt, Bag, Wallet, Hat and Scarf.

Jewelry Starting from simple fashion wear to the costliest gold, silver, and diamonds.

Seasonal Wear: Coats, Jackets, and other seasonal clothes.

Athleisure and Sportswear: Athletic performance mixed with casual wear.

Children Wear: Baby, Toddler, and Kids clothing and accessories.

Sustainable Fashion: Materials friendly to the earth, recycled, or environmentally

responsible, growing with awareness of the need for it.

E-commerce Fashion: Online platform combining fast fashion, premium, and

bespoke pieces.

These segments vary in terms of their significance depending on the

region and culture as well

as the consumer's expenditure. Let me know if you want more information on

a specific segment!

Segment-Wise CAGR:

1. Clothing:
Casual Wear: Growth at 3-7% CAGR, reflecting a preference for comfort and

versatile styles.

o Formal Wear: A slower pace at 3-5% CAGR, as demand shifts towards casual and

hybrid workwear.

o Traditional Wear: Estimated 4-6% CAGR, supported by cultural and festive

demand in specific regions.

2. Footwear: Athleisure and Sportswear:

This is the fastest-growing segment with 8-10% CAGR led by increasing health
awareness

and multipurpose fashion trends.

Kids' Fashion: 6-8% CAGR growth on account of spending on kids'

clothing and accessories.

Sustainable Fashion

9-12% CAGR is one of the fastest-growing segments by a preference for eco-friendly

and ethical products.

Online Fashion (E-Commerce)

It leads the market by a 10-15% CAGR supported by convenience, internet

accessibility and

product diversification.

1. Reasonable Price: Max Fashion appeals to a section of people, more so the mid-
income

segment, who make a value-for-money perception.

2. Growth in Middle-Class Population: - Growing middle-class consumers with

higher disposable

incomes require fashionable yet inexpensive clothing in emerging markets.

3. Fast Fashion Model: Max ability to create trendy collections quickly can keep the
customer

interested, as tastes of fashion continue to evolve.

4. Omnichannel Retail Strategy: It combines a physical retailing space and an e-
retail space to

provide better accessibility for the customers.

Sector & Sector Composition growth/de-growth catalyst

1. Reasonable Price: Max Fashion appeals to a section of people, especially the mid-
income

category, who make a value-for-money perception.

2. Growing Middle-Class Population: - In emerging markets, growing middle-class

consumers

with higher disposable incomes require fashionable yet inexpensive clothing.

3. Fast Fashion Model: Max's ability to produce trendy collections quickly can
keep the

customer interested, as the tastes of fashion continue to evolve.

4. Omnichannel Retail Strategy: With physical stores and a strong digital platform,
shopping becomes handy for the customers.

5. New Market Explorations: Entering cities such as tier 2 or tier 3 cities in emergent
markets allows Max

Fashion to enter demographics they earlier were not targeting.

6. Product Diversity: - Has products for men, women, children and thereby expands
its base and footfalls in the shop.

7. Urbanization Trends: - The more urbanized the population is, the more towards
organized

retail the market tends to move and that bodes well for brands like Max Fashion.

8. Sustainability Efforts: - In this light, adoption of green materials and ethical

sourcing aligns

with the consumers' pursuit of sustainability and is likely to lead to brand

loyalty.

De-growth Catalysts
1. Economic Challenges: - During recession, lesser disposable incomes can easily
lead to fewer

sales in even value fashion.

2. Intense Competition"

Fierce local and global fast-fashion chains have cropped up with equal brands all
offering

identical products at competing price points.

3. The Environmental Aspect

With every growing consciousness of environmental and related consumer issues with
fast

fashion comes dwindling demand for mass-produced affordable clothing.

4. Costs of Running the Business Multiply

- Increasing raw material and logistics costs, as well as those associated with retail
operations,

It can also bring down profit margins, mainly for the price-conscious brands.

5. E-commerce Adoption:

Online-only fashion e-commerce websites are growing so rapidly, they will

cannibalize the market of

the physical stores.

6. Changing Customer Preferences

Customers may require sustainable as well as high-quality products, hence, low-

priced and mass-

produced garments will become less appealing to the customers.

7. Supply Chain Disruptions

This may bring issues such as a delay in or unavailability of products that will bring
down the sales.

Government Initiatives ; FDI

Major Government Initiatives to Max Fashion:

1. Support to the Retail Sector: Policies encouraging organized retailing and better
infrastructure.

2. Tax Reforms: Simplification of GST and monetary incentives to companies.

3. Sustainability Efforts: Policies promoting the usage of environmentally friendly

products and materials.

4. Infrastructural development: Investment in shopping malls and logistics to foray

into new markets

Effects of FDI on Max Fashion

1. FDI in the Retail Sector: 100 percent FDI in single brand retail; easy expansion.

2. Capital Access: FDI provides capital for investment in stores, technology, and
supply chains.

3. Global Partnerships: Access to international suppliers and tech providers for

better product offerings.

4. Market Expansion: Foreign investment eases entry into new, untapped markets.

Porters Five Forces Analysis for Max Fashion

1. Threat of New Entrants: Moderate

The barriers to entry are not too high, but the task of building a recognized brand and
maintaining an

efficient supply chain is not a cakewalk.

2. Bargaining Power of Suppliers

Low to Moderate – As Max Fashion uses thousands of suppliers, the dependence is

scattered.

However, the growth in demand for sustainability-friendly material may increase the
supplier

bargaining power.

3. Buyer Bargaining Power: Strong

There are thousands of brands selling nearly identical products with virtually the same
price

ranges and trends, allowing the consumers easy access over to another brand.
4.Threat of Substitute Products

Not so strong-There is an availability of using second-hand wears, other cheap

branded wearings or even change of a customer's preference to have over the material
things themselves.

5.Competitive Rivalry

Very High-Fashion retail has so many competing firms, major and minor in the
contest of getting the share.

Macro Environmental Analysis (PESTEL)

1. Political

Tax policies, such as GST rates and import duties, are directly related to product
pricing.

Government schemes like *Make in India* promote local sourcing in support of the
mission of

Max Fashion on affordability and accessibility.

Trade regulations affect raw material and finished goods supplies in the supply chain.

2. Economic

- As disposable incomes increase, more is spent by the middle-class on cheaper

clothing items,

which positively impacts the brands like Max Fashion.

- Inflation swing coupled with unstable currency exchange rates can also drive up the
raw material prices that may not help the firm to adopt an appropriate price structure.

- Economic downturn encourages demand for cheap apparel, as it becomes

inexpensive to the masses; thus, the brand enjoys greater visibility in the market.

3. Social

cultural pluralism requires Max Fashion to offer a range of apparels, such as

ethnic and region-specific designs.

- Younger consumers want fashionable and affordable clothing, which is the heart of
the brand.

- The family-friendly approach by the brand resonates with Indian shopping habits,
where all age groups are catered to under one roof.
4. Technological

- E-commerce has helped Max Fashion strengthen its online presence and expand the
outreach.

- Technology in the supply chain ensures efficient inventory control as well as timely
deliveries.

- Digital marketing tools like social media campaigns help Max Fashion reach the
tech-savvy

customers.

5. Environmental

- The growing awareness of the consumer about sustainability is forcing the brand to
adopt

more eco-friendly materials and ethical practices.

- The fast fashion model is further criticized for its environmental aspect, which is
forcing better

waste management and recycling initiatives.

- Regional climate variations also affect Max Fashions seasonal collections and
inventory

strategies.

6. Legal - Manufacturing and retail operations must adhere to labor laws.

The following consumer protection laws, among others about quality and fair price of
a

product, would help increase the trust factor and thereby loyalty.

The e-commerce law or regulations such as privacy rules of data and guidelines on
online

transactions have to be adhered to.

Micro Environmental Analysis

1. Customers

Max Fashion caters to middle-class families and young customers who care about the
latest but
price-conscious fashion. Urban shoppers are rather more particular about
contemporary designs, whereas

home town buyers are interested in ethnic designs. The growth of online shopping
habit compels the company

to emphasize on its multi-channel experience.

2. Competition

The brand competes here with Reliance Trends, Pantaloons, and Lifestyle in the
budget

fashion segment. International fast-fashion brands like Zara are indirectly competing
for

the high-pricing segment. E-commerce players Myntra, Ajio, and Flipkart have added

competition for Max Fashion due to diverse variety and frequent offers.

3. Suppliers

Max Fashion uses local suppliers for manufacturing to minimize costs; it is a Make in
India

initiative. Supplier networks are robust, ensuring deliveries well in time and
maintaining good

inventories. Raw material fluctuation, such as changes in fabric prices, impacts

general

production costs.

4. Intermediaries

The brand operates a vast network of physical stores across metro cities and smaller
towns,

enhancing accessibility. Moreover, its growing e-commerce presence and partnerships

with

online marketplaces enhance its omnichannel strategy. Effective logistics and delivery

structures ensure that products are available and on time.

5. Employees

Max Fashion has retail teams, corporate groups, and digital specialists. Ongoing
training
programs improve the service level to customers and allows for operation at higher
efficiency levels.

As with any other retail business, employee retention is still a challenge, particularly
for store roles.

6. Enjoying an excellent reputation for affordable and stylish wear, the brand reaches
out

to families and youth audiences in both traditional and digital advertising.

The company's sustainability initiatives and community-oriented activities make it

that much more attractive and trustworthy as a label.

About the Company

Brief History of Max Fashion in India

Max Fashion entered India in the year 2006 with the idea of providing fashionable,
yet affordable wear for

families. The company first launched its store in Bangalore, targeting the rising
market's

demand for affordable fashion.

Over time, Max expanded its reach to cater to customers in urban, semi-urban, and
smaller

towns, thus becoming a well-known name in the value fashion segment. Its strategy
was

offering a wide variety of stylish clothing and accessories at affordable prices, thereby

appealing to a broad audience, including youth and families.

By adopting an omnichannel approach, Max Fashion combined physical stores with a

strong

online presence, ensuring greater convenience and accessibility for its customers.
Today, the

brand operates over 400 stores in India, building a loyal customer base through
quality,

affordability, and consistent innovation.

Brief Introduction about Max Fashion in India

Max Fashion is a key fashion brand that delivers great style at affordable prices for
men,

women, and children. The brand was introduced in 2006 by the Landmark

Group and established with the intention of providing customers

with trendy, yet reasonably priced clothing.

Max is a value fashion leader with over 400 stores across the country. The brand
caters to

a wide audience- families, young professionals, and students-

through its comprehensive collection of clothing, accessories, and

footwear. Its casual wear and ethnic styles cater to everything, making sure

that there is something for every occasion.

Max Fashion is one that has been able to merge international fashion trends with

Indian taste, giving consumers a mix of the best styles at unbelievable prices. In
addition,

the

brand is also keen on convenience, through its e-commerce

platform, to avail shoppers online.

In-Store Hierarchy of Max Fashion

Max Fashion operates within strict hierarchies that contribute to effective

performance and

excellence in the provision of quality customer services. Key posts in a store include

1. Store Manager

- Role: responsible for running the whole functions of a store.

- Responsibilities: sales, staff, inventories and making sure set targets on stores and
their

customer services.

2. Assistant Store Manager -

Position: Supports the store manager with day-to-day activities in the store.
- Duties: They supervise employees, take care of customer complaints, and manage
operations

to be in perfect working condition.

3. Department Supervisors

- Position: Responsible for the operations of particular departments such as

men’s', women’s',

or kids.

- Responsibilities: Maintaining the visibility of products, ensuring that the products

are in stock, and serving

customers in their sections.

4. Sales Associates - Position: They are involved directly with customers on the
floor.

- Responsibilities: Assist customers to select products, provide product details, and

attain sales goals through excellent customer service.

5. Cashiers - Position: They handle the process of sales transactions

- Responsibilities: Handling of the receipt, responsible for the checkout system, and
account balance.

6. Stock Assistants

- Job Description: Stock receiving and stocking on the sales floor.

- Responsibilities: Stock, fill racks, and take care of inventory.

7. Visual Merchandisers

- Job Description: Maintain visual appeal to products in the store.

The responsibilities are, therefore, designing product displays with alignment toward
brand

guidelines and visual enhancement of the store that increases sales.

Products and Services by Max Fashion

Max. Its differentiated affordable fashion product for Men women as well kids are
provided hereunder by

products sold by the firm relative to the Company with information concerning their
product
along with Service:

1. Clothes

a. Men

Casual T-Shirts, shirts Jeans, chinos, Short. Suits, Trousers Blazer and Shirt.

Active wear: Sporting wear, and Gym cloth, tracks.

Outer wear-Jacket sweaters, Overcoats.

women

-Casual top, dress, skirt and Pants, and Legging end.

- Formal Wear: Office wear including blouse, skirt, trousers and dresses.

- Ethnic wear: Kurtas, Saree, Salwar Kameez, Lehengas.

- Activewear: Leggings for the gym, sports bras, and fitness tops.

- Outerwear: Jackets, cardigans, shawls, and blazers.

- Children & Clothing

- Girls and Boys Clothing: Tees, dresses, pant, and shorts.

- Baby clothes: Onnies, rompers, and sleepwear.

- Outer wear: Jackets, hoodies, and sweaters for the kids.

2. Accessories

- Shoes and its kind: different shoes, sandals, boot, and slippers, and so on. Kinds
for men, ladis, and children. .

- Bags: Hand bag, backpack, wallet and travelling bag. .

-Jewelry: Necklace, earrings, wrist watches, and other ones.".

- Other Accessories: Belts, scarves, sunglasses, hats, etc.

3. Home and Lifestyle Products

- Bedding and Furnishings: Bedspreads, comforters, pillows, curtains.

- Storage Solutions: Baskets, boxes, and organizers of various sizes for home.
4. Services:

Online shopping; Max Fashion allows customers to shop online without

inconveniences. Customers may browse products and order online at home. Store
Pickup; customers can shop on the website and collect at the nearest physical store.
Loyalty Program- The **Landmark Rewards** program allows customers to accrue
points with every purchase they make, thus unlocking exclusive deals and
promotions.

- Styling Help: In some stores, customers get styling help from stylists.

1. SWOT Analysis

Strengths:

- Strong parent backing (Landmark Group).

- Widely spread with 400+ stores in India.

- Affordable prices attract mid-income groups.

- Focus is on trendy, value-for-money fashion.

- Strong omni-channel presence (offline + e-commerce).

Weakness:

- Dependence on the value segment limits premium opportunities.

- Intense competition with similar retailers like Reliance Trends and Pantaloons. -

Seasonal dependency affecting sales cycles. -

Opportunities

Expansion into Tier 2 and Tier 3 cities. -

Growing e-commerce and digital adoption in India. -

Sustainable fashion trends. -

Partnership with local designers for ethnic preference in India. -

Threats:

Inters and international brands.

Inflation and logistics would be the cause of variation in the supply chain cost.

Fluctuating consumer preference due to the criticism of fast fashion

2. BCG Matrix

A. Stars (High Market Share, High Market Growth)

These are casual products under Max Fashion's affordable trendy collection
which consists of casual

Wear, ethnic wear, and kids' clothing. These are the most popular products,
which are growing

day by day because the demand for affordable fashion is increasing day by day in
both urban and

semi-urban areas. The reason Max Fashion can still keep producing fashionable yet
affordable

clothing makes these products continue to flourish.

B. Cash Cows (High Market Share, Slow Market Growth)

Basic tees, jeans, and formal-wear offerings are the Cash Cows of Max Fashion.
While they own

the market on such products-they command a high percentage of share of market-this

is less dynamic because there is lower market growth from a more stable, mature
customer

base. Cash Cows offer steady revenues for brands with relatively little expense to

fuel further growth.

C. Question Marks (Low Market Share, High Market Growth)

Max Fashion premium lines and luxury collaborations can be classified under this
category. Although the premium segment of India is growing, still Max Fashion has a
lower market share in that segment. It will have to invest more in brand awareness
and customer acquisition to be the more important player in this growing sector.

D. Dogs: Low Market Share, Low Market Growth

Older or discontinued products, for instance, older seasonal collections or trends,

maybe

Known as dogs. These are product lines not in much demand and with minimal
revenues. In that regard, Max Fashion must re-evaluate or delist similar products to
have for re-orientation.
3. 4Ps / 7ps Marketing Mix

1. Product: Max Fashion offers wide clothing lines for men, women, and children
such as casual

wear, ethnic wear, and active wear. The company is dedicated to quality products that
are

fashionable and appealing to middle-class families in India in terms of their

preferences and

budgets.

2. Price Focusing on the affordability aspect, Max Fashion uses a pricing strategy that

guarantees customers get great value for money. This ensures that people can afford
the

fashionable, quality clothing they need.

3. Place Max Fashion has made significant investment in a large number of retail
shops in malls,

high streets, and other popular shopping points. Along with this, they also have a
strong

website and sell through leading e-commerce platforms, making accessibility for the
customers

all across the country.

4. Promotion The company employs several promotional activities:

It gives attractive discounts to its customers during sales events and festivals.

Engaging people through digital marketing campaigns through social

media.Advertising through television and print media.

Maintaining loyalty programs that attract repeat customers and ensure retention.

5. People Max Fashion values customer service as it hires trained staff to guide the
shoppers and make the shopping worthwhile.

The brand also cares about customer feedback, which it uses to improve its offerings
and services

continuously.
6.Process To maintain a smooth running, Max Fashion has an efficient supply chain
that ensures

timely collection releases. The company's website is easy to use and enables
users to easily

browse and shop for products and then return them with ease.

7. Physical Evidence

Max Fashion stores were designed to make shopping an enjoyment. From the display
at the

store, departments that are organized, packaging that is branded, all the way to
branded signage, visual consistency and

appearance that is professional are really emphasized in the branding.

4. Product Life Cycle (PLC)

A. Introduction Stage

Max Fashion came to the Indian shores in 2006 with the Landmark Group. At that
time,

The company focused on building the brand amongst Indian consumers.

The company opened stores in major cities, which helped it build a base.

- The early marketing strategies were more about affordability and trendy designs for
the price-sensitive market.

B. Growth Phase

The brand was able to reach the Indian middle class. This stage included:

- Store expansion in metro and non-metro cities at a fast pace.

- An online shopping portal besides tie-ups with leading e-commerce websites.

- More promotional activities with celebrations and loyalty rewards to attract and
retain the customers.

C. Maturity Stage

Max Fashion has entered the maturity stage in its life cycle in India. The features of
this

stage are as follows:

Retail network is vast with over 400 stores across urban and semi-urban territories.

- Strong brand recall, especially among price-sensitive customers who are seeking

fashionable but affordable apparel.

- High frequency of product refresh and offers to remain current in a highly

competitive market.

- A strong push towards e-commerce to compete with the new-age digital-first fashion

retailers.

D. Threats Ahead (Potential Decline) Since Max Fashion hasn't yet reached the
decline stage,

the potential threats are:

International players like Zara and H&M, and Indian domestic players selling

similar merchandise.

Trend towards online shopping and convenience-led platforms like Myntra and
Flipkart

The desire of customers towards sustainability and luxury fashion, thereby pulling the
demand

away from fast fashion.

5. Unique Selling Propositions (USPs)

1. Affordable Style for Everyone Max Fashion is known for affordable fashion and
style with a

price tag that suits a pocket. It has paved the way for budget-conscious shoppers who
would not

compromise on fashion.

2. Diversified Product Portfolio

The brand offers collections for both men and women and children too. Their
collections

include casual wear, ethnic wear, activewear, and formal wear, so it is a complete
one-stop

shop for all of the wardrobe needs.

3. Trendy and Fashionable Designs

Max Fashion is always updated on what is changing in the trends and time to time
introduces

new collections so that the customers get up-to-date designs according to their taste.

4. Large Store Network

With an excellent presence in both metro cities and small towns, Max Fashion is well
accessible

to the customers from all walks of life across the country. This extensive network
ensures that the

brand appeals to a large section of diversified communities.

5.Readily Available Both in Offline and Online

Max Fashion delivers easy shopping through offline store and online website. Product

are accessible on the web and can be linked to the e-commerce websites too.

6.Sales and Offers day in and day out

The brand establishes its value proposition by offering incessant sales, festival offers
and

membership rewards. Such offers provide more savings and lead to repeated
purchases.

7.Family Shopping

Max Fashion is special in that it caters for the clothing needs of all family members.
That is a

big plus for families as it helps shop under one roof for men, women, and kids.

8.Quality First

Max Fashions products, at affordable prices, stand parallel to quality and comfort.
That is what

makes the quality price ratio bring the client confidence.

6. McKinsey 7S Framework

1. Strategy
Max Fashion's strategy emphasizes offering fashionable and affordable clothing
to the masses

in India. The core elements are:

Expanding its reach in both urban and semi-urban areas.

Enhancing its online reach to the digitally savvy customers.

- Regular discounts and offers that encourage customer loyalty.

- Collection lines tailored to suit local tastes and popular cultures.

2. Organization

The company functions through an organized structure that exists under the Landmark
Group: Strategic management of corporate decisions

- Regional managers and teams at the store level empowered to respond to local
needs.

- Integrated structure allows operations at physical stores and on digital platforms to

be coordinated easily.

3. Systems

Good systems are important to the operation of Max Fashion

- Lean supply chain keeps the stores replenished with new stock.

- They possess high technology that helps operate their e-commerce site, hence easy
shopping.

- They have mechanisms for obtaining feedback from customers, with which they
change their products and services.

4. **Shared Values

The guiding principle of the brand is accessibility and inclusivity:.

It aims at making fashion accessible to every human being.

- They engender a culture of innovation and customer satisfaction.

- Ethics and sustainability are now the watchwords.

5. Style
Management style entails cooperation and customer-centric mindset:

-The leadership fosters innovation and flexibility in the direction of the market trend.

-Appearance of Ads. Focuses on price, shopping as a family activity, and fashionable

wear. Empowerment of employees will ensure that the experience with all touchpoints
will be smooth for the customer.

6. Employees

Max Fashion Retail, Corporate, and digital employees are the workers; the store
workers, being able to provide a warm and welcoming shopping experience, are
equipped to deliver it.

- The corporate team oversees the strategy, product development, and logistics.

The digital experts help to improve online shopping and marketing.

7. Competencies

The company has a competitive advantage in terms of different competencies:

It is well-informed on local and regional fashion trends

It has an expertise in marketing as well as in customer interactions.

It is strong with its supply chain and inventory handling competencies in order to
ensure fresh stock.

Chapter – 3 – Research Methodology – (Proposal for Quantitate Analysis)

1. Research Objective

Assess the role of visual merchandising on selling western wear in Max Fashion

stores in India. The objective is to be precisely focused on how design affects

consumers

through the arrangement of the store and also the display of the products, as well as
the overall
aesthetics.

Specific Objectives:

1. Identify the major visual merchandising elements that impact customer-buying

decisions.

2. To study the impact of visual merchandising on the sales performance of western

wear. 3.

To find out how customers perceive the store display and its influence on buying

behaviour. 4. To provide recommendations to make the visual merchandising

strategies better in order to

increase sales.

2. Research Design

Type of Research: Descriptive Research: To find out the attitude of the customers
towards

visual merchandising.

- Causal Research: To establish the relationship between visual merchandising

techniques and

sales statistics.

Methodology:

Qualitative Methods:

Conduct focus groups and interviews to understand customer preferences.

Store manager interviews to know more about the current visual merchandising
practices.

Quantitative Methods:

Surveys to know about customer experiences and perception.

Sales data analysis for trends related to visual merchandising.

Data Collection Tools:

Primary Data: Observations, customer feedback, and staff interviews.

Secondary Data: Company records, sales performance reports, and industry research.
Sampling:

Target Group: Shoppers buying western wear in Max Fashion stores, urban and semi-
urban

Sample Size: 37 respondents from different cities who give a representative sample

3. Constructs and Variables

Key Constructs:

1. Visual Merchandising Factors:

* Window displays.

* Shelf displays.

* Mannequins.

* Lightings as well as the attraction quotient of these displays.

* Location or western wear department location in any store.

2. Sales Performance Indicators:

* Absolute sales of western wear in any store.

* A.V. in that category.

* Number of shoppers/footfalls in those respective sections.

- Independent Variables:- Design and layout of displays.

- Use of colors, lights, and themes in merchandising.

- Placement and organization of products.

- Dependent Variables:

- Sales performance of western wear.

- Customer purchasing behavior.

- Control Variables:

- Seasonal patterns. -

Customer profile. This includes the age.

5.Theoretical Background
Relevant Theories:

1. S-O-R (Stimulus-Organism-Response) Model: -

- Stimulus: The elements of visual merchandising in the shop. -

- Organism: The customers' emotional and cognitive responses when they are
subjected to

such elements.

- Outcome: The behaviors of examining the area, sampling products, and buying.

2. Models of Consumer Behavior:

- Show that aesthetics has an impact on the way consumers decide to buy or not buy
something

and promote impulse purchasing.

3. Aesthetics in Consumer Behavior:

- Indicate that beautiful spaces influence customers perceptions of satisfaction and

their

decision to purchase.

5. Conceptual Framework

Key Components:

1. Input:

- Visual merchandising factors like displays, lighting, layout, and thematic designs.

- Demographic characteristics of the target audience.

2. Process:

- Customers experience within the store environment, shaped by visual

merchandising.

- Interaction with products through browsing, trying, and purchasing.

3. Output:

- Increase in sales of western wear.

- Enhanced customer satisfaction and loyalty.

Questionnaire Design: Developed Using the 7-Step Process

This questionnaire has been specifically designed for the research study on how visual

merchandising impacts the sales of western wear at Max Fashion in India. Below is
the

structured development process:

Define Objectives:

The primary purpose of the questionnaire is to gather the experience of the customers
regarding

different visual merchandise aspects and how these diverse factors influence their
choice,

buying, and decision-oriented activities towards western wear in the store Max
Fashion.

2. Identify Constructs:

The questionnaire focuses on the following constructs:

Visual Merchandising Features: Exhibition, lighting of the shops, product display, or

even the

overall presentation within the store.

- Customer Perceptions: Attractiveness, clarity of information (such as pricing and

sizing), and ease of navigation.

- Behavioral Factors: Shopping frequency, inspiration to buy, and awareness of

promotions.

- Sales Influencers: For instance, recommendations, seasonal displays, and in-store

themes.

3. Determine the Question Type: The questionnaire has a combination of:

- Closed-Ended Questions: To obtain precise preferences and opinions by using

multiple-choice and Likert scale options.

- Categorical Questions: To get the demographic information and the buy frequency

4. Word Questions:
Each question has been prepared very cautiously to be lucid, concise, and aligned
with the objectives of the research. The questions have also been framed with an
aspect of easy reading and as relevant as possible for the recipients of the survey.

5. Locating Questions:

- Introducing Section: Demographics and buying behaviors to induct the recipients

into the survey.

- Body Section: Questions that are related to visual merchandising elements and their
behavior

impact.

- Conclusion Section: Evaluation questions which are based on trends, satisfaction,

and areas of

improvement.

6. Pre-Test the Questionnaire:

Prep the questionnaire. Pilot testing with a small sample size of respondents, about
10–15 to check

on clarity, relevance, and effectiveness. Final changes based on feedback would be

incorporated to

make the final version better.

7. Finalize the Questionnaire:

Final version must be optimized for maximum efficiency of data collection, ensuring
it aligns well with the research objectives, avoiding any ambiguity or redundancy.

Research Hypotheses:

Influence of Visual Merchandising on Western Wear Sales at Max Fashion, India

These hypotheses attempt to find out if visual merchandising has a significant impact
on the decisions of customers to buy western wear at Max Fashion, India:

Null and Alternative Hypotheses

1. Visual Merchandising and Influence on Purchase Decisions

- (Null Hypothesis): The visual merchandising at Max Fashion has no influence on

customers' decision to buy western wear.

- (Alternative Hypothesis):The visual merchandising of the store layout of Max

Fashion
significantly influences customers' decision to buy western wear.

2. Store Layout Effect on Shopping Convenience

- : Store layout does not have a significant effect on the ease by which customers can
find

and buy western wear.

- : Store layout has a significant effect on the ease by which customers can find and
buy

western wear.

3. Effect of Mannequin Display on Buying

- : Mannequin display has no significant effect on customers' chances of buying

western wear.

-: Mannequins are used significantly more with customers buying western wear.

4. Seasonal Themes on Customer Interest

- : Seasonal themes used in visual merchandising have no significant influence on the

interest

of the customer for western wear.

- : Seasonal themes in visual merchandising significantly enhance the interest of

customers

for western wear.

5. Clarity of Product Information and its Effect on Purchase Intentions

- : The clarity of product details (e.g., size, price) does not significantly influence
customers'

intentions to purchase western wear.

- : Clear product details (e.g., size, price) significantly influence customers'

intentions to

purchase western wear.

6. Lighting and Its Effect on the Shopping Experience

- : In-store lighting does not significantly enhance the shopping experience for
customers
purchasing western wear.

- : In-store lighting significantly enhances the shopping experience for customers

purchasing

western wear.

7. Frequency of Shopping and Attention to Visual Merchandising

- : The frequency of customers' visits to Max Fashion does not significantly

influence their

attention to visual merchandising elements.

- : The number of visits to Max Fashion has a direct relation with the amount of focus
on

visual merchandising aspects.

The hypotheses are restated to ensure that they are unique and specific for your study
on the

impact of visual merchandising on western wear sales at Max Fashion. Feel free to
request any

changes if you need further adjustments!

Sample and Selection Criteria

1.What is your age group?

1. 18-25
2. 26-35
3. 36-45
4. 46-55
5. 56+

2.How often do you shop at Max Retail?

1. Weekly
2. Monthly
3. Rarely
4. First-time

3.What attracts you to Max Retail's western wear section?

1. Window displays
 2. In-store signage
3. Product quality
4. Recommendations

4.Which visual merchandising element catches your attention?

1. Mannequin displays
2. Product demonstrations
3. Digital displays
4. In-store events
5. Social media promotions

5. How important is visual merchandising in influencing your purchasing decision?

1. Very important
2. Somewhat important
3. Not very important
4. Not at all important

6.How would you rate the clarity of product information (price, size, etc.)?

1. Excellent
2. Good
3. Fair
4. Poor

7. How often do you notice in-store displays or promotions when shopping at Max?

1. Always
2. Often
3. Sometimes
4. Rarely
5. Never

8. Do you feel the store layout makes it easy to find what you’re looking for?

1. Yes, very easy

2. Somewhat easy
3. Neutral
4. Difficult
5. Very difficult

9. Does the store's lighting enhance your shopping experience?

1. Yes
2. No
3. Neutral
10.Are the mannequins and product arrangements inspiring you to make a purchase?

1. Always
2. Sometimes
3. Rarely
4. Never

11.Do you find the use of seasonal themes in Max’s visual merchandising appealing?

1. Yes, always
2. Yes, sometimes
3. Neutral
4. No, not appealing

12. How would you describe the overall cleanliness and tidiness of the store?

1. Excellent
2. Good
3. Average
4. Poor

13.Do you prefer self-service displays or assistance from staff to explore products?

1. Self-service
2. Assistance from staff

14. How important is it for the store to regularly update its visual merchandising?

1. Very important
2. Important
3. Neutral
4. Not important

15.Do you feel Max Retail’s visual displays reflect the latest fashion trends?

1. Yes, always
2. Sometimes
3. Rarely
4. Not at all

Chapter – 4 - Data Analysis and Interpretation

What is your age group?

Frequency

Percentage

18-25

14

34.15%

26-35

11

26.83%

36-45

21.95%

46-55

7.32%

56+

9.76%

Grand Total

41

100.00%

The largest age group in this survey is the 36-45 age group, with 34.1% of
respondents falling into this category.
The most common response is "Monthly," with 41.5% of respondents shopping at
Max Retail that often. Weekly shoppers account for 36.6%, while 14.6% of
respondents have only shopped at Max Retail once.

Digital displays are the most attention-grabbing visual merchandising element, with
31.7% of respondents finding them most appealing. Mannequin displays and product
demonstrations follow closely, with 26.8% and 24.4% of respondents respectively. In-
store events are the least impactful, attracting only 9.8% of respondents.

A significant majority of respondents (48.8%) consider visual merchandising very

important in influencing their purchasing decisions. Only 12.2% find it somewhat
important. 36.6% of respondents don't find it very important, suggesting that visual
merchandising may not be as influential for them.

A majority of respondents (43.9%) rated the product information as "Good." 31.7%

found it "Excellent," while 24.4% considered it "Fair." There were no responses
indicating "Poor" clarity

A significant majority of respondents (42.5%) notice in-store displays or promotions

"Always." 25% notice them "Often," while 17.5% notice them "Sometimes." Only
12.5% notice them "Rarely." There were no responses indicating "Never."

A combined total of 63.4% of respondents found the store layout either "Very easy"
or "Somewhat easy" to navigate. 22% found it "Difficult," while 9.8% were "Neutral."
There were no responses indicating "Very difficult."

 A significant majority of respondents (70%) feel that the store's lighting enhances their
shopping experience. 15% feel it doesn't, while another 15% are neutral.
A combined total of 65.8% of respondents find the mannequins and product
arrangements either "Always" or "Sometimes" inspiring to make a purchase. 31.7%
find them "Rarely" inspiring. There were no responses indicating "Never."

A combined total of 72.5% of respondents find the use of seasonal themes either
"Always" or "Sometimes" appealing. 10% are neutral, and 17.5% find them not
appealing.

A combined total of 80.4% of respondents found the store's cleanliness and tidiness
either "Excellent" or "Good." 14.6% found it "Average." There were no responses
indicating "Poor."

A majority of respondents (65.9%) prefer self-service displays to explore products.

Only 34.1% prefer assistance from staff.

A combined total of 72.5% of respondents find it either "Very important" or

"Important" for the store to regularly update its visual merchandising. 27.5% are
"Neutral." There were no responses indicating "Not important."

A combined total of 70.8% of respondents find Max Retail's visual displays either
"Always" or "Sometimes" reflect the latest fashion trends. 22% find them "Rarely"
reflective, and 7.3% find them "Not at all" reflective.
Chapter – 5 - Findings and Conclusion

Findings from the Analysis

Visual Displays Impact

Well-designed and attractive displays in Max Fashion stores are major attention
grabbers for

the customers, making the shopping atmosphere appealing and increasing footfall.

Product Arrangement Swaying Purchase

Placing western wear in the store in a way that groups outfits by style or occasion
makes it

easier for the customer to decide and induce impulse buying.

Mannequins

Mannequins dressed in fashionable western wear influence customers by providing

them with ideas of

readymade outfits, and thus, sales of coordinated items rise.

Color and Lighting Effect

Bright, well-lit displays and attractive color scheming enhance the visual presentation
of

western wear, making the merchandise more attractive to the eye and perceived value.

Seasonal Themed Displays

Seasonal themes and promotions for western wear, such as summer styles or winter

collections, have been proven to really work well with customer demand and
maximize sales during specific periods of the year.

Customer Engagement With Visual Merchandising

Interactive visual merchandising, like touchscreens or QR codes that link customers to

online
collections, provide a more modern way of shopping and are cross-channel sales.

Store Layout and Accessibility

A well-arranged store layout with a section for western wear keeps the entire

The shopping process is seamless and prompts the customers to spend more time
within the store and to

discover more.

Visual Merchandising Leads to Impulse Buys

Placement of accessories and accompanying products near western wear showcases

enhances average order value through add-on sales.

Consistency between Physical and Digital Displays

Unified visual identity across brick and mortar stores and online mediums guarantees
a consistent brand identity and appeals to technology-inclined customers.

Consumer Behavior Analysis

Well-executed visual merchandising helps Max Fashion better understand customer

preferences, as popular display items often indicate emerging trends and high-demand

products.

Suggestion

Refresh Displays Frequently

This is to keep the windows looking fresh and in tandem with the season, keeping
them lively

and interesting.

Add Digital Displays or Signage

Add a digital display or signage in the store that will promote outfit ideas and styling
for

western wear.

Themed Displays

Create innovative themes like "Casual Fridays" or "Party Ready" to attract eyeballs
and
give customers targeted options for events.

Display new arrivals and limited editions in a prime location to create a sense of
urgency.

Improve Mannequin Styling

Dress mannequins completely with clothing, shoes, and accessories to encourage

customers to buy coordinated outfits.

Position mannequins at strategic locations near entrance points to direct customers

into the western

wear section.

Lighting and Colors

Improve lighting and colors to give the store a warm glow.

Make use of intense lighting on display shelves that features merchandise so as to

make the western wear area more appealing

Popular colors and the trending colors will be incorporated on displays in order to
appeal to younger crowds.

Maximize Product Placement

Top sellers or new lines be at an eye-level for easier recognition.

Place accessorized merchandise such as scarves and belts side-by-side clothing, and
enable the customer to purchase additional items

Technology-Based Strategies

Add QR codes on in-store displays that would lead customers to online catalogues,
styling guides, or videos for better interaction with the customer.

Augmented reality features that will enable customers to see how an outfit will look
before buying

Streamline Store Design

Organize the western wear section with clear category labeling and uncluttered
displays for easy navigation.

Ensure that customers can easily find sizes and styles to make the shopping process
smoother.

Align Online and Offline Merchandising

Synchronize in-store displays with digital campaigns to offer a cohesive experience
across channels.

Promote in-store visuals on social media platforms to attract digital audiences to

physical stores.

Incorporate Sensory Elements Use background music and subtle fragrances in the
western wear section to create an enjoyable

shopping environment.

Collect and Act on Feedback

Use surveys from customers or in-store suggestions to understand how visual

merchandising

impacts shopping experiences

Refine displays based on feedback to meet customer preferences better.

Conclusion

Visual Merchandising of western Wear at Max Fashion: Max Fashion western wear is
known to have greatly boosted customer interaction and sales promotion. Buying
decisions are highly reliant on the usage of displays, proper product positioning on a
display, an interesting and attractive theme, and technology-based new age solutions.
Keeping visualization up-to-date, attractive, in-store/online experience, and being
responsive to customer opinions can definitely make a huge impact towards
Maximizing the effectiveness of the buying environment of Max Fashion.

Managerial Implication

Resource Allocation for Visual Merchandising

Managers should also invest in the ongoing refreshing of store displays

along with new and innovative forms of visual merchandizing tools such as digital
screens

and augmented reality.

Teams can focus on the development and implementation of new themes that are
aligned

with the desires of consumers and market trends

Training and Development

The store staff, the visual merchandising teams, shall be trained to understand that
psychology
behind the buying behaviours of customers as well as how effective displaying
improves the

sales.

Regular workshops shall conduct so that employees might learn about the art of
making

mannequins styled as well as products placed.

Decisions Based on Data

Sale data must be used to know what kind of visual merchandising strategies work the
best.

This involves establishing which products sell better when viewed.

Customer response and purchase trends must be used to fine-tune merchandising

techniques on a daily basis.

Technology Application

Incorporate technology in the visual merchandising techniques to make it interactive

in terms of

shopping, such as through QR codes, touchscreens, and AR.

Investment in e-commerce consistency can be done to make customer online and

offline transitions smooth.

Deeper Customer Engagement

Management should develop an in-store visual presentation appeal that is emotionally

connecting to the customer. Example includes mannequin display to be relevant or
desirable

Utilization of all sense factors such as lights, music, or perfume that are capable of
making the experience feel warm and memorable.

Consistency Across Channels

A proper in-store visual has its equivalent online campaign as well as vice versa that
help achieve brand cohesion across the channel.

Digital and physical channels for promotional or thematic displays should be

harmonized in

order to maximize this exposure

Monitoring and Evaluation

Managers should be able to monitor KPIs, like increased foot traffic, average
transaction values, or

conversion rates in sales, about the adequacy of the efforts that go into visual
merchandising.

Regular evaluations will help know which to continue and which to improve on.

Sustainability

Managers should adopt visual merchandising with a perspective of sustainable

reusable materials to cope up with consumer demand for environment-friendly
practices.

Chapter - 6 -Practical Learning ; Contribution

1. Internship Title ; Duration

Position: Max Fashion India Intern

Duration: 29 Days, 9 hours per day

2. Internship – Responsibilities

In the internship at Max Fashion, during the period of internship, the core jobs were
the following:

Customer Service Interaction: Provide answers to customer queries, give more

information concerning products being sold, and making it an experience to purchase.

Sales Support: Assist the selling force to realize sales objectives via product
presentation, stock management, and a clean look of the shop.

Visual Merchandising: Help the staff ensure the shop is attractive via adherence to
principles on the products and the seasonal marketing campaigns.

Inventory Management: Assist in taking stock counts, organizing inventory, and

ensuring the minimum stock to remain within the shop.

- Data Handling: Help in these areas; track sales, create easy reports and perform
other tasks.

- Product Knowledge: Know the style and new products available to improve
communication with the client

3. Daily Work Routine – Tasks ; Tasks Flow

- Morning Team briefing during which objectives for the day are established, assigned
work is done, promotions.
- Afternoon: Tend to customers, restock merchandise, and have the displays up and

presentable.

- End of Day: Administer stock, switch the displays of products, and process
administrative

work, like data entry.

- End of Day: Sales reports, inventory reports, customer service feedback summary.

4. Expected Skills, Knowledge, and Attitude

- Knowledge:

- Familiarity with the products available at Max Fashion and current fashion trends.

- Familiarity with retail operations such as inventory management and customer

service

processes.

- Skills:

- Good communication skills to communicate effectively with customers.

Organizational skills to manage multiple tasks and responsibilities.

Sales skills to market the products and increase sales.

Attitude:

- A proactive attitude, learning-oriented, and contributing to the team.

Professionalism with the customers and team members.

- Customer focus; improve customer satisfaction.

5. Competency Gained (Knowledge, Skills, & Attitude)

Knowledge:

- Acquired a comprehensive view of Max Fashion's products and store

operations.

Skills:
- Customer service skills were enhanced by ensuring that customers found what they
needed and

had a good time.

Teamwork and communication skills were developed due to constant interaction with

staff.

Attitude

- Pro-active attitude at work, fast to learn, and remained positive.

- Adjusted well to new roles, tasks, and challenges during the internship.

6. Learning Outcomes

- Retail Knowledge: Hand-on experience in the management of retail operations such

as

product management, customer service, and sales tactics.

Customer Interaction Skills: The capability of relating better to the customers through
better understanding their needs and delivering suitable solutions.

Time Management Ability: Capability to juggle numerous tasks while being focused
and meeting set goals in the day

Sales Ability: Capability of showcasing products with confidence and successfully

closing deals while understanding customers' needs and preferences.

7. Contribution to the Organization

- Revenue Impact: Helped customers make a purchase, made product

recommendations, and assisted in closing sales.

- Lead Generation: Identified and communicated sales, promotions, and new

merchandise to customers and generated leads for future sales.

- Innovative Ideas: Found ways to enhance visual merchandising and the layout of the
store to create a more efficient and enjoyable shopping experience.

Reference

Max Official site

Wikipedia
Marketing book by kotler