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Culture in the age of globalisation

Posted on 29 Jun 2018
Hans Koechler

Credit: kentoh/Bigstock.com (via: bit.ly)

CULTURES & CIVILISATIONS
EXPERT COMMENTS

(I) The dynamics of cultural identity in the global context

For today’s citizen, “globalization” has come to mean an ever more complex
system of interdependence in the economic, but also in the social and cultural
fields. Unlike in previous centuries, individual as well as community are
faced with the global reality of “constant interaction,” a process that has been
further accelerated by the rapid development of information technology, with
pervasive anthropological consequences.[1] It is stating the obvious that,
under those circumstances, the sovereign nation-state – whether large or
small, weak or powerful – cannot continue to operate as a strictly insular
entity, and that, due to the multidimensional nature of globalization, the
balance of power among states has become much more dynamic, and at the
same time more fragile and unpredictable.

At first glance, this process is characterized by two different trends, both in

the direction of cultural uniformity, and both overlapping and mutually
reinforcing:

1. In the framework of global interconnectedness, the strongest culture –

by virtue of economic, technological and military superiority – tends to
impose itself upon the “life-worlds” (to use a Husserlian term)[2] of
relatively weaker communities. This has led to the creation of hybrid
cultures all around the globe, whereby the most powerful community
(civilization) has been able to become a trendsetter of life styles
especially among the youth, and most obviously in pop culture. In the
decades since World War II, this has been most visible in the fields of
music, fashion, entertainment, or esthetical perception in general. In
Europe, the most drastic example of this trend towards uniformity
along Anglo-American lines (often generalized as “Western”) has been
the development of the so-called “Eurovision Song Contest” – from a
celebration of the diversity of national cultures to a rather boring
display of the homogeneity of Western pop music, mostly interpreted in
English.

The loss of the distinct features of ethnic traditions on our continent has been
the price of “Americanization” (in more general terms, “Westernization”) in
the period that was dubbed the “American Century,” a process that has been
further accelerated in the unipolar setting after the end of the Cold War. As
early as 1941, in the course of the Second World War, Henry R. Luce, in a
programmatic article for Life magazine, defined the essentials of what, as of
now, is generally identified as “globalization,” but what started as the very
project of reshaping the world along American lines. He stated, as a fact, that,
“for the first time in the history of the world,” our world is “fundamentally
indivisible,”[3] and outlined – in declamatory style – four areas of life and
thought where the American vision of the world would be realized: the
economic (particularly in terms of freedom of worldwide trade), technology,
arts, and humanitarian commitment.[4] It is important to understand that this
proclamation – at that early stage – was borne out of an assessment of
military superiority, though euphemistically described as necessity of
“defense.”[5] This aspect has later become dominant also in considerations of
the role of culture in world order in general, when culture was described as
so-called “soft power.”[6] In whichever way this role may be justified or
rationalized, it is essentially about the “strongest” ( i.e. most powerful)
culture that imposes itself upon the others.

2. Independently of the above-described dynamics of global

interconnectedness, backed up by military power, the trend towards
cultural uniformity has also been a basic element of technological
civilization as such. Technical processes – according to organizational,
logistical, or efficiency requirements of production – have increasingly
shaped cultural perceptions. This has meant a kind of functionalization
of our life-world according to maxims of efficiency, and not of
aesthetics or morality. The tools of economic exchange and social
interaction have indeed acquired a life of their own. Functionalization
of this kind, oriented at the mathematical (technical) form, is universal,
not culture-specific. In the era of technology, the interdependence
between technical development and the processes of globalization has
become one of the main determinants of world order. While
technological development has fuelled the process of economic and
socio-cultural globalization, the ever more complex interdependencies
– and synergies – in the global world have enabled further rapid
advances in the domain of technology.

This interdependence has also been an important factor of social change,

which, in many regions of the world, has meant a permanent state of social
and political instability. A further result, and factor of instability, has been the
earlier mentioned emergence of “hybrid cultures,” indeed “hybrid cultural
identities” (if one may use this term, combining contradicting notions), with
“Western” cultural traits as common denominator. This has also been evident
in the increasing dominance of one language over all the others, with English
effectively having become the lingua franca.

While culture, under the pressures and dynamics of technology and

globalization, is undeniably becoming more and more a “hybrid
phenomenon,” the dialectics of cultural identity[7] have taught us that this
process is not irreversible, and certainly more complex than the advocates of
a “New World Order” under the aegis of Western “Leitkultur” (lead culture)
are prepared to admit. Pressure towards uniformity of the life-worlds (in
terms of specific cultural traits, perceptions of the world, value systems,
forms of political organization, and life styles in general) creates counter
pressure. This has been particularly obvious in the course of military
interventions, falsely labeled as “humanitarian,” since the end of the bipolar
world order, but also in earlier policies of the colonial powers.[8] Through all
of history, the mechanism of action and reaction has shaped the processes of
cultural identity. In an earlier analysis of the role of culture on a system of
peaceful co-existence, we have described this as the “dialectics of cultural
self-comprehension.”[9] The features of this dialectics are even more salient
under the conditions of today’s globalization, with a multitude of interacting
factors at different levels of social action and cultural awareness. It could be
argued that what is nowadays famously described as “clash of civilizations”
is the ultimate consequence of forces that are determined to negate the
essentially dialectic nature of cultural identity.[10]

In the environment of technological and global civilization that, in the logic

of cultural imperialism, tends to establish itself as common denominator of
all national cultures – in what Marshall McLuhan much earlier has described
as “global village,”[11] the conditions under which culture (cultural identity)
develops and asserts itself have become much more complex and challenging
for each and every community, and in each and every nation-state. We can
identify here only some exemplary characteristics of the “status quo of
cultural self-realization” under conditions of “globality”:[12]

 Simultaneity of life-worlds: In the globalized environment, the

“simultaneity” of cultures, i.e. their constant “presence” in each other’s
 life-world, has become a determining feature of cultural identity
(which, by many, is perceived as a threat).
 Interaction as need of self-realization: No one, whether individual or
community, can “shield” himself anymore from outside influence lest
being marginalized in the global interplay of forces.
 Multidimensionality of interaction: The simultaneity exists not only at
the global, but also at the local (domestic) level, and both overlap.
Herein lie the challenges and risks of “multiculturalism.”
 Constant self-assertion (more precisely: the inevitability of the
assertion of cultural identity) is the direct consequence of the above-
listed factors, and constitutes a permanent source of conflict and
instability at the local, regional and global level, but with the chance of
the emergence of a new balance of power in the latter two domains.
 Volatility, in the absence of a global balance of power, due to the
dominant player’s claiming a status of cultural – or, more generally,
civilizational – hegemony: The overbearing influence of one particular
system, proclaiming to be the “paradigmatic” or “indispensable”
civilization,[13] risks triggering a chain reaction of “clashes of
civilizations” – a scenario now playing out (since the end of global
bipolarity) in the region of the Middle East.

Against this background of perpetual interdependence and competition for

influence, the major question is that of the resilience of culture ( i.e. the
assertion of cultural identity) in a technological-cum-globalized environment
– where the structural pressure towards uniformity is further reinforced by the
dominant global player. One of the major issues, in this regard, will be that of
religious identity. Can Western secularism effectively “neutralize” religion –
as it appears to have done in most of Western Europe, or can there be
“sanitized” versions of religion, making the assertion of religious identity
compatible with the ”modern” secular state? This will become the major
challenge in relations between the Western and Muslim world, and the
answer to this question may ultimately decide about social and political
stability not only in the greater Middle East, but also in the Euro-
Mediterranean region.

(II) Culture and world order

The consideration of the dynamics of cultural identity in today’s global
environment takes us to the more general question of world order. What are
the implications of culture for peaceful co-existence among states, and what
are the risks of political instrumentalization of culture in the global concert of
powers?

As we have explained above, culture – more specifically, cultural identity – is

a dialectical phenomenon. Culture cannot be understood as a never changing
“substance,” exclusively determining an individual’s or a community’s
world- and self-perception within strictly defined parameters. Culture is
constantly being shaped and reshaped by interaction with other cultures – and
in the era of globalization considerably more so. Cultural identity is not
something static, but a never-ending process that stretches over space and
time, a continuous flow of world perceptions – “life-worlds” – through the
history of mankind.

World order is the status of relations between states, peoples and cultures (or
civilizations, in the most universal sense) at a given moment in history. In our
era of globalization, it has become an ever more complex system of
interaction and rules. Ideally, it will result in a balance of power, but often in
history, as in the present transitory phase, it has been characterized by its
absence.[14]

It is exactly in the latter case – namely in the absence of a balance of power –

that the role and position of culture in the global interplay of forces is most
fragile and delicate, but at the same time also must crucial, indeed
indispensable – as is now the case – for the transition from a unipolar to a
multipolar order. Only the latter is conducive to stable and peaceful co-
existence among a multitude of actors, states and peoples alike, in our ever
more interconnected “global village.”

In a unipolar constellation, the imbalance of power relations is exploited by

the dominant actor for the sake of “canonizing” his own position, and almost
unavoidably so as far as the psychology of power is concerned. As has been
evident throughout history, hegemonic powers tend to negate the “dialectics
of cultural identity” in a twofold manner:[15]
  Cultural exclusivism: Hegemonic powers make efforts to “civilize”
those who are subordinated to them, by imposing their peculiar
worldview and system of values, thus marginalizing “lesser” cultures or
stigmatizing them as “primitive.” A claim to cultural universality – in
fact, exceptionalism – has been typical for imperial rule, and in
particular for the self-perception of colonial empires. This has been
even more so in cases where polities have been able to claim a status of
effectively “global” rule of the then-known world.
 Instrumentalization of culture: At the same time, the dominant player –
in many, though not all, instances – uses his own culture as a tool to
legitimize and perpetuate his rule. (This has also been evident in the so-
called “humanitarian interventions” since the end of the Cold War.)[16]
This essentially ideological strategy goes in tandem with the above-
described trend towards cultural uniformity.

It would be worthy of some further reflection as to whether, and in what

sense, “culture” may indeed be seen, or characterized, as an intrinsic element
of power, as is also evident in the earlier mentioned “soft power” approach of
recent international relations discourse.[17] Can culture adequately be
perceived as one aspect of a broad spectrum of power relations that, as far as
states and world order are concerned, includes the use of armed force as last
resort?

Whatever the answers to the questions about the structural relationship, or

interdependence, between culture and power and its implications for the
international system may be, the dialectics of cultural identity will always
make itself felt in some shape or form. Especially under conditions of
unequal power relations and social injustice, whether perceived or real, a
forceful assertion of a cultural paradigm, its propagation as universal
standard, may provoke an attitude of resistance and lead to new self-
awareness of those who are expected to adapt to a dominant culture.

The dynamics of this process were manifest in the period of decolonization

since the 1960s, especially on the African continent where intellectuals and
activists such as Frantz Fanon, Aimé Césaire or Léopold Sédar Senghor, the
founding president of Senegal and philosopher of négritude, reminded
Europe, in particular, of its cultural arrogance, and identified the core issues
of cultural alienation between the colonizing and colonized world.[18]
In recent decades, around the turn of the century, the dynamics of cultural
identity has been particularly felt in relations between the Muslim and
Western or, more generally, secular world, albeit in a different kind – one
that now appears to shake the very foundations of world order and challenge
the underlying paradigm of peaceful co-existence. The emergence of Islamic
revival movements – whether Sunni- or Shia-inspired – has marked a process
of ever-increasing cultural alienation, often fuelled by conflicts of interests
and geopolitical aspirations. It is important to stress that the so-called “clash
of civilizations” is, to a large extent, a consequence of these “clashes of
interests” on the geopolitical scene.[19]

One of the most consequential events, in that regard, was the Islamic
revolution in Iran in 1979. Though dismissed by most pundits outside of the
country, a broad popular movement eventually prevailed against an Emperor
who considered himself invulnerable – as ally of some of the most powerful
countries of the time – and who had arrogantly lectured leaders in Europe
about political stability and good statesmanship. The most recent
development in this field – though structurally and ideologically different
from what happened in Iran almost four decades ago – was the proclamation
of a so-called “Islamic State” in the course of the disintegration of the state
system in Iraq, Libya and, partially, also Syria, with ramifications in the
wider Arab and Muslim world, whether in Egypt, Tunisia, Mali, Nigeria, the
Balkans, or even Mindanao in the Southern Philippines. Whichever its
organizational form or actual status may be in terms of governance and
territorial control, this new movement understands itself as the very
antithesis to Western (secular) civilization. It derives its strength not only
from the alienation of Sunnis in Iraq and Syria (since the events of 2003 and
2011 respectively), and the centuries-old Sunni-Shia rift, but from a deep
sense of cultural humiliation that accumulated over decades of colonial
tutelage and foreign, essentially Western, supremacy in the region – in fact
since the disintegration of the Ottoman Empire at the end of World War I.
[20] These events have contributed, and still are contributing, to a dramatic
shift of the regional power equation, and have triggered a chain of events that
has now also reached Europe.[21] The migration crisis – with the crisis of
multiculturalism at the domestic level of European nation-states – is one of
the most serious consequences.[22]
As these and many other examples have drastically demonstrated, a claim to
cultural superiority, backed by measures of conventional power, may, so to
speak, “dialectically” produce a counter-claim, or a new, more radical form
of cultural exclusivism. Especially as religious belief, one of the most
decisive factors of cultural identity, is concerned, time and again efforts at
“re-education” – by way of “enlightenment” or “modernization” campaigns –
have proven unsuccessful in the long term. This is a lesson that should be
heeded by those global actors that have embarked on a strategy of exporting
their culture in the name of universal values. As Amy Chua has brilliantly
shown, even the most powerful actors in history, the global empires, were not
immune from the dynamics of cultural identity. Only those that were
prepared to include into their realm the cultures and religions on the territory
they ruled, to accept and integrate distinct identities instead of trying to
exclude and eventually eradicate them, were able to preserve their rule and
guarantee a stable order over a longer period of time, often over centuries.
[23] The destiny of radical exclusivist approaches, however, has almost
always been their sudden demise. The fate of German fascism upon the end
of World War II is a case in point.

A just and stable world order will require mutual respect among cultures and
civilizations – and even more so in our era of global interconnectivity.
Culture must not be made an instrument of world order, or a tool to enforce
obedience from the less powerful. Culture must be accepted as expression sui
generis of a community’s identity on the basis of mutuality.[24] At the
international level, neglecting this principle may trigger a cycle of aggressive
self-assertion on the part of those ignored, which it will be difficult to arrest.
Trying to recreate, or ”reinvent,” other cultures in the image of a dominant
one will ultimately be an exercise in self-deception. No one can arrest history
and impose his paradigm upon the rest of the world until the end of times.
The world has rather quickly woken up from the post-Cold War proclamation
of the “End of History.”[25]

A stable world order requires a balance of power in a multidimensional sense

(including politics, economy and culture). In the 21st century, and under the
conditions of globalization, this is expected to be a multipolar one, based on a
system of rules agreed upon among sovereign nations. Sovereign equality of
states should be complemented by sovereign equality of cultures and
civilizations if “culture wars” – that always in history have carried the risk of
perpetual conflict – are to be avoided.[26] It goes without saying that the
principle of equality cannot be defined, and practiced, without mutuality
(mutual respect) and that there can be no tolerance vis-à-vis those who reject
it.[27] There must be no self-contradiction in the assertion of cultural
identity. This is exactly the dilemma the world is faced with when cultural
paradigms exclude each other in the name of universality.

Thus, good statesmanship on a global scale will try to avoid actions that can
trigger an aggressive assertion of identity by any ethnicity or state[28] – as
difficult and delicate a task as this may be in today’s multicultural world.[29]
World order – with peace as its ideal quality – is ultimately also a function of
culture, implying mutual respect among different expressions of collective
identity. Negation of this truth may lead to a state of global disorder – with
no end in sight.

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References:

[1] For details see Hans Köchler, “Philosophical Aspects of Globalization:

Basic Theses on the Interrelation of Economics, Politics, Morals and
Metaphysics in a Globalized World,” in: Hans Köchler (ed.), Globality
versus Democracy? Studies in International Relations, Vol. XXV. Vienna:
International Progress Organization, 2000, pp. 3-18.

[2] The term was introduced to describe the multitude of human perceptions
of the world – in distinction from the uniformity of an abstract
(“objectivistic”) approach: Edmund Husserl, Die Krisis der europäischen
Wissenschaften und die transzendentale Phänomenologie. Ergänzungsband:
Texte aus dem Nachlass, 1934-1937. Husserliana, Vol. 29. Dordrecht:
Kluwer, 1993.
[3] Henry R. Luce, “The American Century,” in: Life, 17 February 1941, pp.
61-65; p. 64.

[4] Op. cit., p. 65.

[5] “WE GOT IN VIA DEFENSE.” Op. cit., p. 62.

[6] Joseph S. Nye, Jr., Soft Power: The Means to Success in World Politics.
New York: Public Affairs, 2004.

[7] See also Hans Köchler, “Cultue and Empire: The Imperial Claim to
Cultural Supremacy versus the Dialectis of Cultural Identity,” in: Hans
Köchler, Force or Dialogue: Conflicting Paradigms of World Order.
Collected Papers Edited by David Armstrong. With a Foreword by Fred
Dallmayr. Studies in International Relations, Vol. XXXIII. New Delhi:
Manak, 2015, pp. 263-273.

[8] For details see the author’s analysis: “Civilization as Instrument of World
Order? The Role of the Civilizational Paradigm in the Absence of Balance of
Power,” in: IKIM Journal of Islam and International Affairs / Jurnal Islam
dan hubungan antarabangsa IKIM, Vol. 2, No. 3 (2008), pp. 1-22.

[9] Hans Köchler, “The Cultural Self-comprehension of Nations

(Introductory remarks, fundamental considerations, structuring of
problems),” in: International Progress Organization. Innsbruck: International
Progress Organization, 1974, pp. 10-15. See also Hans Köchler (ed.),
Cultural Self-comprehension of Nations. Studies in International (Cultural)
Relations, Vol. I. Tübingen/Basel: Erdmann, 1978.

[10] On the notion of “clash of civilizations” see Hans Köchler, “Clash of

civilizations,” in: Bryan S. Turner, Kyung-Sup Chang, Cynthia F. Epstein,
Peter Kivisto, J. Michael Ryan, William Outhwaite (eds.), The Wiley-
Blackwell Encyclopedia of Social Theory. 1-3. Chichester, West Sussex
(UK): Wiley-Blackwell, 2017.

[11] Understanding Media: The extensions of man. London and New York:
Routledge Classics, 2001 (first published 1964): “As electrically contracted,
the globe is no more than a village.” (p. 5)
[12] For details see the author’s analysis, “The Philosophy and Politics of
Dialogue,” in: Culture and Dialogue, Vol. 1, No. 2 (2011), pp. 5-19.

[13] For a critical analysis of this claim in regard to the United States see
Stephen M. Walt, “The Myth of American Exceptionalism,” in: Foreign
Policy, 11 October 2011, http://foreignpolicy.com/2011/10/11/the-myth-of-
american-exceptionalism.

[14] On the dynamics of power relations among states see also Hans Köchler,
“The Politics of Global Powers,” in: The Global Community. Yearbook of
International Law and Jurisprudence, 2009, Vol. I, pp. 173-201.

[15] For details see the author’s analysis, “Culture and Empire,” loc. cit.

[16] For a general analysis of this practice see Hans Köchler, The Concept of
Humanitarian Intervention in the Context of Modern Power Politics: Is the
Revival of the Doctrine of “Just War” Compatible with the International
Rule of Law? Studies in International Relations, Vol. XXVI. Vienna:
International Progress Organization, 2001.

[17] For a critical analysis of Joseph Nye’s concept (fn. 6 above) see also
Steven Lukes, “Power and the Battle for Hearts and Minds,” in: Millennium:
Journal of International Studies, Vol. 33 (3), 2005, pp. 477-493.

[18] See e. g. Frantz Fanon, The Wretched of the Earth (1961). Translated
from the French by Richard Philcox. With commentary by Jean-Paul Sartre
and Homi K. Bhabha. New York: Glove Press, 2004. Cf. also the more
“hermeneutical,” conciliatory, approach of Léopold Sédar Senghor, President
of the Republic of Senegal, “Preface,” in: Hans Köchler (ed.), The New
International Economic Order: Philosophical and Socio-cultural
Implications. Studies in International Relations, Vol. III. Guildford (Surrey):
Guildford Educational Press, 1980, pp. vii-ix.

[19] See Hans Köchler, “Clash of Civilizations,” loc. cit.

[20] On the aspect of cultural alienation, with Islam as focus for the assertion
of identity, see also the author’s analysis: “Using History to Understand
Muslim-Western Relations and the ‘Arab Spring’,” in: Fletcher Forum of
World Affairs. The Fletcher School / Tufts University, Medford,
Massachusetts, USA, 1 May 2013,
http://www.fletcherforum.org/2013/05/01/kochler/.

[21] On the wider geopolitical implications see also Zbigniew Brzezinski,

“Toward a Global Realignment,” in: The American Interest, Vol. 11, No. 6
(July/August 2016), pp. 1-3.

[22] Hans Köchler, “Mass migration and state failure – legal, political and
cultural aspects of the refugee crisis,” in: Current Concerns, Zurich, No.
21/22, 10 October 2016, pp. 5-12.

[23] Amy Chua, Day of Empire: How Hyperpowers Rise to Global

Dominance – and Why They Fail. New York: Doubleday, 2007.

[24] On the importance of this principle in the domain of foreign policy see
Hans Köchler, “Cultural Diplomacy in a World of Conflict,” in: Current
Concerns, Zurich, No. 2, 22 January 2018, pp. 1-4.

[25] Francis Fukuyama, The End of History and the Last Man. New York:
Free Press; Toronto: Maxwell Macmillan Canada; New York: Maxwell
Macmillan International, 1992.

[26] The so-called “global war on terror” risks to become such a perpetual
war.

[27] This particularly holds true for the groups that presently articulate
themselves under the banner of a so-called “Islamic State.”

[28] The United Nations’ initiative for an “Alliance of Civilizations,” co-

sponsored by Turkey and Spain, is a step in the right direction. The Alliance
was established in 2005, in the spirit of President Mohammad Khatami’s
2001 call for a “dialogue among civilizations,” and following an initiative of
the Secretary-General of the United Nations.

[29] “Multicultural” relates here to the level of international relations. The

multicultural reality at the global level does not necessarily imply
“multiculturalism” at the domestic level.
Category: Expert comments
Tags: LIFE SPACE FOR HUMANITY

Hans Koechler
Dr. Hans Koechler is professor of the University of Innsbruck (Austria) and holds the Chair of Political Philosophy and
Philosophical Anthropology. He is the founder and President of the International Progress Organization (I.P.O.), an NGO
in consultative status with the United Nations, and a member of the International Coordinating Committee of the World
Public Forum «Dialogue of Civilizations». Dr. Koechler is the author or editor of numerous articles and books, including
«Democracy and the International Rule of Law», «Global Justice or Global Revenge?» «International Criminal Justice at
the Crossroads» and «World Order: Vision and Reality». He serves as editor of the series "Studies in International
Relations" and member of the Editorial Board of several journals, including «Wisdom and Philosophy» (Tehran) and the
Indian «Journal of Politics». In 2000, he was nominated by UN Secretary-General Kofi Annan as international observer at
the Scottish Court in the Netherlands (“Lockerbie Trial”). Dr. Koechler has received numerous honours and awards,
including doctor degrees honoris causa from Mindanao State University (Philippines) and Armenian State Pedagogical
University, and an honorary professorship from Pamukkale University (Turkey).

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