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Survey on consumer preferences

It is a presentation on survey done to know consumer preferences in product design

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nafisakhan1280
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18 views12 pages

Survey on consumer preferences

It is a presentation on survey done to know consumer preferences in product design

Uploaded by

nafisakhan1280
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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G.N.K.I.T.

M
ASSIGNMENT OF
PRODUCTION MANAGEMENT

TOPIC :- SURVEY ON IMPACT OF PRODUCT


DESIGN ON PURCHASE DECISION

SUBMITTED TO :- SUBMITTED BY :-
MS. TANYA MAM NAFISA KHAN
(23004)
INTRODUCTION
In today's highly competitive market, where consumers are inundated with
countless product options, the design of a product has become a critical
factor in influencing purchasing decisions. Effective product design goes
beyond aesthetics; it encompasses a multitude of elements that contribute
to the overall user experience and brand perception.
This report seeks to delve into the intricate relationship between product
design and consumer behavior, exploring how various design factors impact
consumer preferences, perceptions of quality, and ultimately, purchasing
decisions. By examining a wide range of design elements, such as aesthetics,
functionality, user experience, and brand messaging, this study aims to
provide valuable insights for businesses looking to optimize their product
design strategies.
Through a comprehensive analysis of survey data, this report will investigate
the specific design elements that resonate most strongly with consumers,
identify the factors that drive brand loyalty, and uncover the potential pitfalls
associated with ineffective product design. Ultimately, the goal of this
research is to equip businesses with the knowledge and tools necessary to
create products that not only meet but exceed consumer expectations,
driving sales and fostering long-term brand success.
QUESTIONNARE
QUESTIONNARE
DATA INTERPRETATION

THE PIE CHART SHOWS THAT 86.1% OF THE THE PIE CHART SHOWS THAT 66.7% OF THE
RESPONDENTS ARE MALE, WHILE 13.9% ARE RESPONDENTS ARE AGED 18-24, FOLLOWED BY
FEMALE. 19.4% AGED 25-30, AND 13.9% AGED 31-40.
DATA INTERPRETATION

THE PIE CHART SHOWS THAT 63.9% OF THE : THE PIE CHART SHOWS THAT 69.4% OF THE
RESPONDENTS ARE STUDENTS, 27.8% ARE RESPONDENTS HAVE A LOW INCOME LEVEL,
EMPLOYED, AND 8.3% ARE UNEMPLOYED. 27.8% HAVE A MIDDLE INCOME LEVEL, AND 2.8%
. HAVE A HIGH INCOME LEVEL
DATA INTERPRETATION

THE PIE CHART SHOWS THAT 47.2% OF


THE BAR CHART SHOWS THAT PRICE IS THE MOST
RESPONDENTS ALWAYS RESEARCH PRODUCTS,
IMPORTANT FACTOR FOR 42.9% OF
16.7% SOMETIMES DO, 13.9% RARELY DO, 10.7%
RESPONDENTS, FOLLOWED BY QUALITY (38.9%),
NEVER DO, AND 11.1% CHOOSE OTHER OPTIONS.
FEATURES (38.9%), BRAND (33.3%), AND DESIGN
(20%).
DATA INTERPRETATION

THE PIE CHART SHOWS THAT 44.4% OF RESPONDENTS


FIND PRODUCT AESTHETICS MODERATELY IMPORTANT, THE PIE CHART SHOWS THAT 38.9% OF
35.1% FIND THEM NOT AT ALL IMPORTANT, 13.9% FIND RESPONDENTS PREFER MINIMALIST DESIGNS, 25%
THEM EXTREMELY IMPORTANT, 5.6% FIND THEM PREFER COMPLEX DESIGNS, AND 36.1% HAVE NO
SLIGHTLY IMPORTANT, AND 0% FIND THEM VERY PREFERENCE.
IMPORTANT.
DATA INTERPRETATION

THE PIE CHART SHOWS THAT 44.4% OF


RESPONDENTS DO NOT MIND PRODUCTS THAT
THE PIE CHART SHOWS THAT 36.1% OF
ARE DIFFICULT TO REPAIR, 41.7% PREFER
RESPONDENTS HAVE CHOSEN A PRODUCT SOLELY
PRODUCTS THAT ARE EASY TO REPAIR, AND 13.9%
BASED ON ITS DESIGN, WHILE 63.9% HAVE NOT..
AVOID PRODUCTS THAT ARE DIFFICULT TO
REPAIR.
DATA INTERPRETATION

THE PIE CHART SHOWS THAT 72.2% OF THE PIE CHART SHOWS THAT 52.8% OF
RESPONDENTS SAY SUSTAINABLE DESIGN RESPONDENTS WOULD BE WILLING TO PAY A
INFLUENCES THEIR PURCHASING DECISIONS, PREMIUM PRICE FOR A PRODUCT WITH A
16.7% SAY NO, AND 11.1% SAY MAYBE. SUPERIOR DESIGN, 36.1% WOULD NOT, AND 11.1%
SAY MAYBE.
FINDINGS
*DEMOGRAPHICS: THE MAJORITY OF RESPONDENTS ARE YOUNG ADULTS (18-24
YEARS OLD) AND MALE.
* PURCHASING BEHAVIOR:
*PRICE AND QUALITY ARE THE MOST IMPORTANT FACTORS INFLUENCING
PURCHASING DECISIONS.
* MOST RESPONDENTS RESEARCH PRODUCTS BEFORE BUYING.
* SOME RESPONDENTS HAVE CHOSEN PRODUCTS BASED SOLELY ON DESIGN.
* PRODUCT PREFERENCES:
* PRODUCT AESTHETICS ARE MODERATELY IMPORTANT.
* MINIMALIST DESIGNS ARE SLIGHTLY PREFERRED OVER COMPLEX ONES.
* A SIGNIFICANT PORTION OF RESPONDENTS ARE WILLING TO PAY A PREMIUM FOR
SUPERIOR DESIGN.
* SUSTAINABILITY:
*A MAJORITY OF RESPONDENTS CONSIDER SUSTAINABLE DESIGN IN THEIR
PURCHASING DECISIONS.
* PRODUCT REPAIR
* MANY RESPONDENTS ARE INDIFFERENT TO PRODUCTS THAT ARE DIFFICULT TO
REPAIR.
CONCLUSION
THE SURVEY RESULTS REVEAL A COMPLEX INTERPLAY
BETWEEN PRODUCT DESIGN AND CONSUMER BEHAVIOR.
WHILE PRICE AND QUALITY REMAIN PARAMOUNT,
AESTHETICS, SUSTAINABILITY, AND EASE OF REPAIR ALSO
INFLUENCE PURCHASING DECISIONS. YOUNG ADULTS,
PARTICULARLY MALES, PRIORITIZE DESIGN AND ARE
WILLING TO PAY A PREMIUM FOR SUPERIOR PRODUCTS.
BUSINESSES CAN CAPITALIZE ON THESE INSIGHTS BY
CREATING PRODUCTS THAT ARE NOT ONLY FUNCTIONAL
BUT ALSO VISUALLY APPEALING, SUSTAINABLE, AND
REPAIRABLE. FURTHER RESEARCH IS NEEDED TO DELVE
DEEPER INTO THE NUANCES OF CONSUMER PREFERENCES
AND THE IMPACT OF SPECIFIC DESIGN ELEMENTS.

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