Content Management System

James Gayflor
Email: [email protected]
 Outline
• Introduction
• What is Content?
• What is Content Management System?
• Types of Content Management Systems
• What a CMS Does?
• Features of CMS
• Advantages of CMS
• Evaluation of Content Management System
• Drupal vs. WordPress vs. Joomla
• Trends of Content Management Systems and Market Share
 Introduction
• Over the decades, the Content Management System has seen an unprecedented growth
from static web pages built on HTML to customized sites developed using PHP to give
personalized experience. Initially, in the 1990’s, we had flat HTML files. Then there was
Dynamic HTML to create interactive and animated websites by using a combination of a
static markup language.
• Apple.com at the very birth of the World-Wide Web in 1992.
• Then there was GeoCities, a web hosting service, later acquired by Yahoo in 1999.
During this time, GeoCities was the third-most-visited site on the World Wide Web. It
was the first kind of web-based CMS that allows users to manage their website. This is a
concise history of CMS in the 1990s. On contrary to this, 2000’s seen the massive
development from basic HTML & DHTML web pages to proprietary and open source
CMSs.
 What is Content?
• Content is created through “editorial process.” This process is what humans do to
prepare information for publication to an audience. It involves authoring, editing,
reviewing, approving, versioning, comparing, and controlling.
• Content is information produced through editorial process and ultimately intended for
human consumption via publication.
• Content is in essence, any type or 'unit' of digital information.
• It can be text, images, graphics, video, sound, documents, records etc

• ……or in other words, it can be anything that is likely to be stored and managed in an
electronic format.
 What is a Content Management System?
• A content management system (CMS) is a software package that provides some
level of automation for the tasks required to effectively manage content.
• A CMS is usually server-based, multiuser software that interacts with content stored in a
repository. This repository might be located on the same server, as part of the same
software package, or in a separate storage facility entirely.
• A CMS allows editors to create new content, edit existing content, perform editorial
processes on content, and ultimately make that content available to other people to
consume it.
• Logically, a CMS is comprised of many parts. The editing interface, repository,
publishing mechanisms, etc.,
• So, a CMS is a tool to assist in and enable the theoretical ideal of content management.
• Content Management System (CMS) is an application software that provides you an
easy environment to manage your digital content data such as text, images, music,
documents etc.
 Types of Content Management Systems
• Web content management (WCM): The management of content primarily intended for
mass delivery via a website.
• Enterprise content management (ECM): The management of general business content,
not necessarily intended for mass delivery or consumption (e.g., employee resumes,
incident reports, memos, etc.). This flavour was more traditionally known as “document
management,” but the label has been generalized over the years. ECM excels in
collaboration, access control, and file management.
• Digital asset management (DAM): The management and manipulation of rich digital
assets such as images, audio, and video for usage in other media.
• Records management (RM): The management of transactional information and other
records that are created as a by product of business operations (e.g., sales records, access
records, contracts, etc.).
 What a CMS Does?
Control Content
• Permissions: Who can see this content? Who can change it? Who can delete it?
• State management and workflow : Is this content published? Is it in draft? Has it been
archived and removed from the public?
• Versioning: How many times has this content changed? What did it look like three
months ago? How does that version differ from the current version? Can I restore or
republish an older version?
• Dependency management: What content is being used by what other content? If I
delete this content, how does that affect other content? What content is currently
“orphaned” and unused?
• Search and organization: How do I find a specific piece of content? How do I find all
content that refers to X? How do I group and relate content so it’s easier to manage?
 What a CMS Does?
Allow Content Reuse
Using content in more than one place and in more than one way increases its value.
Some examples:
• A news article appears on its own page, but also as a teaser on a category page and
in multiple “Related Article” sidebars.
• An author’s bio appears at the bottom of all articles written by that person.
• A privacy statement appears at the bottom of every page on a website.

In these situations, this information is not created every time in every location, but
simply retrieved and displayed from a common location.
 What a CMS Does?
Allow Content Automation and Aggregation
• We can allow users to consume content in other formats, such as PDF or other
ebook formats.
• We can automatically create lists and navigation for our website.
• We can create multiple translations of content to ensure we deliver the language
most appropriate to the current user.
• We can alter the content we publish in real time based on the specific behaviors
and conditions exhibited by our visitors.
 What a CMS Does?
Increase Editorial Efficiency
• The ability of editors to create and edit content quickly and accurately is enormously
affected by the platform used.
• Editor efficiency is increased by a system that controls what type of content editors
can and can’t add, what formatting tools are available to them, how their content is
structured in the editing interface, how the editorial workflow and collaboration are
managed, and what happens to their content after they publish.
• A good CMS enables editors to publish more content in a shorter time frame (it
increases “editorial throughput”), and to control and manage the published content
with a lower amount of friction or drag on their process.
 Features of CMS
• The most important features of CMS are that you can create a dynamic website without
any programming and design knowledge.
• CMS is theme based which provides you options for various open source and premium
design themes, which can be integrated easily without any designing knowledge.
• Plugins extend the functionality of CMS, which can be used to add new required
modules.
• CMS sites are search engine optimization (SEO) friendly, it means sites built in CMS
can be easily optimized for search engine listings.
• CMS support Multilingual, which allow users to translate content in their language.
• CMS has inbuilt Media Management System which is used to manage images, music,
documents etc. and can be used with text content.
 Advantages of CMS
• CMS is free and an open source platform under the GNU General Public License
(GPL).
• Design themes customization in CMS is very easy.
• It allows you to manage users with different roles and permissions.
• CMS media management is quick and easy to use.
• CMS provides WYSIWYG editor to manage your text content which is very useful for
manipulating the layout of the document.
Popular Content Management System
Open Source CMS Proprietary CMS
• WordPress • Microsoft SharePoint
• Joomla
• IBM Enterprise Content
• Drupal Management
• TYPO3
• Pulse CMS
• Concrete5
• Sitecore
• Django CMS
• Grav CMS • Shopify
• OpenCMS • Kentico
• OpenWGA
• C1 CMS
 Drupal vs. WordPress vs. Joomla
• All the three platforms WordPress, Joomla, and Drupal are open source free software
licensed under GPL. Therefore, you can download the software free, use, and modify as
you like.
• All the three platforms have developed a community of their own consisting of
developers, designers, trainers, users, and volunteers. The communities are aimed at
making the platform a better CMS by sharing the knowledge, supporting the users,
organizing events, solving the issues, and more.
• All the three platforms are based on PHP and MySQL.
• All three of them use themes/ templates for the design and plugins/ extensions/ modules
for adding functionality and features.
 CMS WordPress Joomla Drupal
Joomla! Is an award-winning content Drupal is content management
WordPress is open source software
management system (CMS) which software. It’s used to make many of the
About you can use to create a beautiful
enables you to build websites and websites and applications you use every
website, blog, or app.
powerful online applications. day.

Software FREE and Open Source FREE and Open Source FREE and Open Source
CMS Market Share 58.90% 7.00% 4.70%
One-click Install or manual
One-click Install or One-click Install or
Installation installation manually within 5
manual installation within 10 minutes manual installation within 10 minutes
minutes

Ease of Use Beginner-friendly (5/5) Somewhat Beginner-friendly (4/5) Requires Coding Skills (3.5/5)

4500+ Official FREE Themes NO Official Template Directory 2000+ Official Drupal Themes
Design (Themes &
Templates) 9500+ Premium Themes at 950+ Premium Joomla Templates at 450+ Premium Drupal Themes at
ThemeForest ThemeForest ThemeForest
50,000+ Official FREE Plugins
Functionality (Plugins 7500+ Official Extensions 37,000+ Drupal Module at Official
(Thousands of Paid Plugins on the
& Extensions) (FREE+Paid) Directory
web)
Michael Phelps – MP Brand,
Websites Using this Chicaco Sun Times, Vogue India, US. Department of Energy, University
Discover Magazine, French West
Platform Katy Perry & More. of Minnesota & More.
Indies & More.
Trends of Content Management Systems and
Market Share
 Historical Yearly Trends in The Usage of Content Management Systems
2011 2012 2013 2014 2015 2016 2017 2018 2019 2019
01-Jan 01-Jan 01-Jan 01-Jan 01-Jan 01-Jan 01-Jan 01-Jan 01-Jan 14-Sep
None 76.40% 71.00% 68.20% 64.80% 61.70% 56.60% 53.30% 51.30% 45.30% 43.70%

WordPress 13.10% 15.80% 17.40% 21.00% 23.30% 25.60% 27.30% 29.20% 32.70% 34.60%

Joomla 2.60% 2.80% 2.80% 3.30% 3.30% 3.30% 3.40% 3.20% 3.00% 2.80%
Drupal 1.40% 1.90% 2.30% 1.90% 2.00% 2.10% 2.20% 2.30% 1.90% 1.80%
Shopify 0.10% 0.30% 0.40% 0.60% 0.90% 1.40% 1.70%

Squarespace <0.1% 0.10% <0.1% 0.10% 0.20% 0.40% 0.50% 0.70% 1.40% 1.60%

Wix <0.1% 0.10% 0.10% 0.20% 0.30% 0.40% 1.00% 1.20%

Magento 0.90% 1.10% 1.20% 1.20% 1.20% 1.00% 0.90%
Blogger 0.60% 0.90% 1.10% 1.20% 1.10% 1.20% 1.10% 0.90% 0.80% 0.80%
Bitrix 0.20% 0.30% 0.30% 0.30% 0.40% 0.60% 0.70% 0.70% 0.60% 0.70%
PrestaShop 0.30% 0.40% 0.50% 0.60% 0.60% 0.60% 0.80% 0.70%

TYPO3 0.60% 0.60% 0.70% 0.60% 0.60% 0.70% 0.70% 0.70% 0.70% 0.60%
OpenCart 0.30% 0.40% 0.40% 0.40% 0.40% 0.50%

Weebly <0.1% 0.10% 0.10% 0.20% 0.20% 0.20% 0.40% 0.40%

Adobe Dreamweaver 0.60% 0.60% 0.50% 0.40% 0.30%
 Market Share Yearly Trends for Content Management Systems
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2019
1 Jan 1 Jan 1 Jan 1 Jan 1 Jan 1 Jan 1 Jan 1 Jan 1 Jan 1 Jan 14 Sep

WordPress 51.0% 55.3% 54.3% 54.8% 59.8% 60.7% 58.8% 58.5% 60.0% 59.7% 61.3%

Joomla 12.0% 10.9% 9.5% 8.7% 9.3% 8.6% 7.5% 7.2% 6.5% 5.4% 4.9%

Drupal 7.1% 6.1% 6.5% 7.2% 5.5% 5.1% 4.9% 4.8% 4.6% 3.5% 3.1%
Shopify 0.3% 0.7% 1.0% 1.3% 1.8% 2.6% 3.0%

Squarespace 0.2% 0.2% 0.1% 0.3% 0.5% 0.8% 1.1% 1.5% 2.6% 2.8%

Wix <0.1% 0.2% 0.3% 0.4% 0.6% 0.9% 1.8% 2.1%

Magento 2.7% 2.8% 2.9% 2.7% 2.4% 1.9% 1.6%
Blogger 2.7% 3.0% 3.5% 3.3% 2.9% 2.7% 2.4% 1.9% 1.4% 1.4%
Bitrix 0.8% 0.9% 1.0% 1.0% 1.1% 1.3% 1.4% 1.5% 1.2% 1.3%
PrestaShop 0.9% 1.1% 1.2% 1.3% 1.3% 1.3% 1.4% 1.3%
TYPO3 4.2% 2.6% 2.0% 2.1% 1.6% 1.6% 1.5% 1.4% 1.5% 1.3% 1.1%
OpenCart 0.9% 1.0% 0.9% 0.8% 0.8% 0.8%
Weebly 0.1% 0.3% 0.4% 0.4% 0.4% 0.4% 0.7% 0.7%
Adobe
Dreamweave 1.4% 1.2% 1.0% 0.7% 0.6%
r
 Conclusion…
• Content is in essence, any type or 'unit' of digital information.
• It can be text, images, graphics, video, sound, documents, records etc.
• Content Management System (CMS) is an application software that provides you an
easy environment to manage your digital content data such as text, images, music,
documents etc.
• Using content in more than one place and in more than one way increases its value.
• A good CMS enables editors to publish more content in a shorter time frame.
• WordPress, Joomla, and Drupal are open source free software licensed under GPL
most used CMS.
 Conclusion Cont.
• Some form of content management (CM) process or system is becoming essential for
all organisations with a significant Web presence as the amount of digital content
continues to proliferate.
• As the Web moves from small, informally designed Web sites into large, rapidly
changing sites, the need for strong management tools has become pressing.
 References
• The birth of the Web
https://home.cern/science/computing/birth-web
• Barker, D. (2016). Web content management: Systems, features, and best practices. Boston : O'Reilly, 2016.
https://www.oreilly.com/library/view/web-content-management/9781491908112/ch01.html
• McKeever, S. (2003). Understanding web content management systems: Evolution, lifecycle and market. Industrial
Management and Data Systems, 103(8-9), 686-692. doi:10.1108/02635570310506106
• Boiko, B. (2001). Understanding content management. Bulletin of the American Society for Information Science and
Technology, 28(1), 8.
• Historical yearly trends in the usage of content management systems
https://w3techs.com/technologies/history_overview/content_management/all/y
• Market share yearly trends for content management systems
https://w3techs.com/technologies/history_overview/content_management/ms/y
• Drupal Vs WordPress Vs Joomla: Which is the best CMS Platform in 2019?
https://themegrill.com/blog/drupal-vs-wordpress-vs-joomla/
• So, Which CMS Do You Want?
https://www.wyoming-interactive.com/blog/show/which-content-management-system
THANK YOU