Scribd
Upload
5 views

GROUP 4

Uploaded by

prettyjaivinas
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
5 views

GROUP 4

Uploaded by

prettyjaivinas
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 6

National Teachers College

Business Plan for Exporting Coffee in


the United States of America (USA)

Submitted by:
Cruz, Jhetro
Magauay, Cheska
Tombocon, Daisy
Viñas, Shiela May

4.1 BSBA - Financial Management

Submitted to:
Mr. Carlos Maglutac

November 15, 2024


EXECUTIVE SUMMARY

OPPORTUNITY

EXECUTION

COMPANY AND MANAGEMENT SUMMARY

FINANCIAL PLAN

APPENDIX
EXECUTIVE SUMMARY

JavaBloom Coffee is a new specialty coffee brand that exports high-quality, sustainably sourced
coffee beans from Latin America to the United States. Our mission is to share the rich flavors
and cultural heritage of Latin American coffee with U.S. consumers while supporting sustainable
and ethical farming practices.

JavaBloom Coffee is committed to core values that include fair trade, quality, environmental
responsibility, and building long-term partnerships with coffee growers. We focus on
single-origin, organic, and fair-trade certified beans to penetrate the competitive U.S. coffee
market, capitalizing on the growing consumer demand for premium, ethically produced coffee.

By establishing direct trade partnerships, JavaBloom ensures fair compensation and sustainable
livelihoods for coffee farmers, promoting transparency and environmental responsibility at every
step.

Our offerings include single-origin coffee beans sourced from renowned coffee regions in
Colombia, Peru, and Guatemala. Each coffee is available in light, medium, and dark roasts to
cater to a range of consumer preferences, with seasonal and limited-edition varieties highlighting
unique, rare beans. Our eco-friendly packaging showcases the origins, tasting notes, and
sustainable practices behind each product, enhancing our appeal among environmentally
conscious consumers.

Moreover, JavaBloom Coffee aspires to become a recognized leader in the specialty coffee sector
by consistently delivering ethically sourced, premium products that resonate with today's
values-driven consumers. By fostering connections between U.S. coffee drinkers and Latin
American coffee communities, JavaBloom aims to establish itself as a trusted and impactful
brand that promotes both exceptional quality and sustainable development.
OPPORTUNITY

JavaBloom Coffee has a unique value in the U.S. coffee market. It focuses on sustainability, fair
trade, and high-quality Philippine coffee beans.

STEP ANALYSIS

A. Social Factors
- The trend toward quality consumption: U.S. consumers are more concerned about
social and environmental responsibility. JavaBloom's values of fair trade, sustainability,
and ecological protection align with this trend favorably in the U.S. market. Additionally,
U.S. consumers are health-conscious and prefer organic products that are less processed.

B. Technological Factors
- E-Commerce and Online Subscriptions: Advancements in e-commerce allow
JavaBloom to reach U.S. customers without relying on retail outlets. The online
platforms will offer a direct marketing route to consumers who value convenience and
prefer to purchase coffee online.

C. Economic Factors
- Steady Growth in the Specialty Coffee Market: Special coffee in the U.S. market has
been growing consistently. Consumers are willing to pay for high-quality and sustainable
coffee products. JavaBloom's premium products could capture this market segment,
especially if the economy remains stable.

D. Political Factors
- Supportive Trade Relations: The trade relations between the Philippines and the USA
are favorable, reducing the potential trade barriers for JavaBloom, meaning the
restrictions are unexpected to interrupt the company's supply chain.
This STEP Analysis highlights the external factors that create opportunities and considerations
for JavaBloom’s entry into the U.S. coffee market.

SWOT ANALYSIS

Strengths Weaknesses Opportunities Threats

High Quality Coffee Higher Pricing Higher Demand for


Organic Coffee

Commitment to Limited Brand


Sustainability Recognition

Direct Trade Dependency on


Partnerships Supplier's Supply
Chain

COMPETITORS
JavaBloom's competitors in the coffee industry in the U.S. market are both established and
newcomer brands that share similar values. Competitors include:

Blue Bottle Coffee: Commitment to quality by prioritizing organic and single-origin beans,
causing them to be the top choice among consumers.

Counter Culture Coffee: Known for sourcing premium coffee beans and focusing on
sustainability. Its brand is strong in the specialty market, especially in environmentally conscious
buyers.

Intelligentsia Coffee: They prioritize direct trade relationships and offer unique, high-quality
beans. JavaBloom and Intelligentsia Coffee compete in terms of sourcing and direct trade
partnership.
EXECUTION

I. Marketing

You might also like