ICT Projects Publication and Statistics

Monitoring Site Statistics on Different Platforms

You can find out how many people are interacting with your website using web analytics
tool. Web analytics is the measurement, collection, analysis and reporting of web data for
purposes of understanding and optimizing web usage. Web analytics is not just a process for
measuring web traffic but can be used as a tool for business and market research, and to 6
assess and improve the effectiveness of a website. There are many tools that you can use to
measure the success of your content and website.
1. WIX
This platform allows user to create HTML5 website and mobile sites with online drag
and drop tools. Wix is free for as long as you want. If you prefer a premium account, it
allows you to have your own domain name or ecommerce and other premium features.
Once you log in to your Wix account, click the Analytics & Reports tab in your site’s
dashboard right sidebar.
Wix Analytics allows its users to adjust the time frame from 7 days to weekly or
monthly. The following are the analytics tools of your website:
Analytics Overview – This is a summary of data of your site’s statistics in terms of traffic,
sales, and people 
 Traffic – Refers to all the ways that people find and get to your site.
 Sales – If your site is activated for ecommerce, you will find this tool useful when
you want to analyze all your site’s sales and payments.
 People – This tool helps you understand who your customers and contacts are.
Reports – A tool that allows you to access a detailed report on your sales, traffic, behavior,
people, and accounting. You can use the data in these reports to make better business
decisions of your site. Analytics Tools – It has an alert page which allows you to receive an
email when there are significant changes in key stats of your site’s daily unique visitors,
weekly unique visitors, daily total sales and weekly total sales.
Analytics (Old Version) – This is the analytics old version of the site that allows you to see
how your visitors are interacting with your website.
2. Facebook
One of the popular and inexpensive way to boost your influence, potential customers,
and audience is Facebook Page. For social media influencers, Facebook is one of the major
platforms to increase engagement with their followers. Online sellers and business also use
Facebook in marketing and connecting with clients and customers.
Once you have made a Facebook page, you can access the Facebook page Insights by
logging in to your Facebook Page and clicking the Insights in the sidebar.
Facebook Page insights gives you detailed analytics that can help you track what content
works. These data can help you learn how people react with your content and can be use as
basis for a data-driven decision making. The following Facebook Page Insights tools can give
you more in-depth statistics:
 Overview – It gives you a full perspective on the current happenings in your page. It
has different sections, starting with the Page Summary, Ad Results (moved to Ad
Center), Your 5 Most Recent Posts and Pages to Watch.
  Page Summary - You will a see a set of graphs with top-level metrics with
different categories here.
 Your 5 Most Recent Posts – Displays the summary of the statistics of your
five (5) most recent posts.
 Pages to Watch – You can use this tool to benchmark the performance of
your page and posts when compared with similar pages on Facebook.
 Followers – This tool displays the number of follows your page gets from organic
and paid sources. It also shows the number of times your page was followed, broken
down by where it happened.
 Likes – A detailed graph of your page likes broken down by where it happened.
 Reach – this refers to number of people who saw any of your posts at least once.
You can also see the number of times people recommended your page in posts and
comments. This tool also gives you the number of people who hide your page and
report it as spam.
 Page Views – refers to the total views of your Facebook Page, including by people
not logged into Facebook.
 Page Previews- refers to the number of times people hovered their mouse over your
page information to see a preview of your page.
 Actions on Page – it refers to the number of times people clicked the Action Button.
Facebook Insights can also be viewed on mobile devices using Facebook Pages Manager
app.
3. YouTube
A popular platform for influencers, video makers, vloggers, and people who would like
to share something to the world through videos. YouTube allows its users to monitor the
performance of their content using Channel Analytics. From your account, click the ‘Manage
Videos’ button. Then, click Analytics in the sidebar. Channel Analytics has overview, reach,
engagement, audience, and revenue tools that allows you to analyze and interpret the data
to be use in your content boosting.
 Overview – Displays the summary of the total views of your channel. You will also see
your top videos from a selected time frame.
 Reach – This tool allows you to monitor the impressions and traffic sources of the views.
 Engagement – It refers to the average view duration and watch time in hours of your
audience.
 Audience – A detailed information of your audience. This includes the time your viewers
are on YouTube, viewers watch time, age, gender, other related videos they watched
and their geographic location.
4. Blogger
A free blog publishing tool powered by Google. This site allows you to publish your
passions your way. Whether you would like to share your knowledge, experiences or the
latest news, Blogger is a blogging platform where you can create a unique and beautiful
blog for free. Once you have published your first post and shared it to social media
platforms where you have gained active followers and readers, you can start monitoring
your site traffic using Blogger analytics tool. You will see your web traffic by clicking the
Stats button in the sidebar of your blog. A summary of the number of views, followers, posts
 and comments appears in the top bar. It also shows a line graph of the number of views of
your recent post, views of your website and a summary of views of your posts and pages.
5. WordPress
WordPress allows users to create a free website or build blog with ease. It has customizable,
mobile-ready designs and themes. It offers free hosting and support. Users may avail its
premium offers. Once logged in to your WordPress site, click Site in the sidebar to access
Stats and Insights. It has Traffic and Insights tabs for a detailed report on your posts and
pages performance.
6. Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports
website traffic. It is currently as a platform inside the Google Marketing Platform brand.
Medium.com states that around 54% of all websites are using Google Analytics. This is the
most popular and known tool for web analytics. Google Analytics uses a system known as
ABC. The acronym stands for “Acquisition”, “Behavior” and “Conversions”. This means that
Google tracks the way the audience reaches a website, the way they behave on it, and the
actions they take while on it.
Acquisition – refers to how people reach your website.
 Organic search – these results represent the people who have found your website
by typing different keywords.
 Direct – this metric represents the number of people who have accessed your
website by directly typing your address, as well as those who have encountered your
site via a bookmark. These people have a clear knowledge of your website prior to
accessing it.
 Paid Searches – the number here is the result of an Ad campaign such as those links
you have seen and clicked on other websites.
 Social – this represents all the people who accessed your website pages from Social
Media.
Behavior – refers to the way people behave or react on your website. Every website has a
certain goal. People access a site with a purpose. This tool provides data on how people get
hooked on your website.
 Page views – the number of times your website has been accessed (including
multiple page views by the same visitor) in a chosen period.
 Unique page views – this metrics indicates the unique number of page views,
counting multiple page views by the same visitor in a session as one.
 Average time on the page – this number shows you roughly how much a user
spends on the website during a specific time frame.
 Bounce rate – This one shows the percentage of people who left your website after
only accessing one page.
 Exit – this rate shows you the percentage of which a page was the last one accessed
by the visitor before leaving your website.
Conversions – To monitor your sites effectively, you must know the purpose of your site.
While behavior gives insight on how the user interact on your website, conversions check if
your website reaches its purpose. It answers questions such as “How many people clicked
 the advertisement?”, “How many people actually bought the product?” These goals are also
grouped into categories:
 Goals revolving around visitors reaching a certain page/section of your website
 Goals revolving around how much time the visitors spend on the website in general
or on a certain page
 Goals revolving around visitors accessing a specific number of pages of your website.
 Goals revolving around an action – visitors downloading a brochure/watch a video
etc.

Benefits of Website Analytics & Tracking:

Here are some benefits of advanced website analytics.
1. Know the visitors of the site.
2. Know exactly what the user/audience/customers are looking for.
3. Find out how to improve the website.
4. Measure the success of other marketing activities and see the match rate rise.

Maintaining and Sustaining an ICT Project for Social Change

Creating Online Surveys/Feedback Forms Using Google Forms
What in the world is Google Forms? According to Anacleto (2020), Google Forms is a cloud-
based questionnaire and survey software. This means that you can create all your forms online
in your browser. It was launched in 2008 as simple integration with Google Sheets. In this
version, you had to use three different sheets: one to add a form, one to format it, and another
one to see the responses it acquired. Later in 2016, Forms became an independent app, with
more advanced features. Forms comes with several features that allows you to share and
collaborate in making surveys, collecting feedback, conduct online registration, and offer
customer care support real-time among multiple people.
Features that make Google Forms convenient to use:
1. All forms are online – no need to install on your computer. It is a cloud app that is accessible
anytime and anywhere in any browser that is connected to the Internet.
2. Saves storage space – does not use up space in your Hard Drive. It stores the data and
analytics it gathers in your Google Drive account.
3. Save time with templates – has a “Template Gallery” that can be used whenever you want
to save time instead of starting from scratch.
4. Auto-save – no worries of losing data from power outbreaks or data corruption anymore. It
automatically records the latest version of your edited form without clicking a “Save file”
button like you used to do in other document software.
 REFLECTING ON THE ICT LEARNING PROCESS

ICT, The Self, and The Society

IMPACT OF ICT TO THE SELF AND THE SOCIETY
Information and Communications Technology (ICT) is one of the greatest innovations
that the world will forever be grateful in numerous aspects affecting the quality of human life. It
opens an enormous door to bridging gaps, breaking boundaries, and making the world smaller
than before. How does ICT affect various sectors of life?
1. Home and Domestic Activities – able to use domestic equipment (e.g., mobile phones,
computers, refrigerator, washing machine, television, etc.) to save time and energy. Watch
TV shows, read online news, pay bills via mobile banking, do online shopping, study online,
and connects to important people via email, voice call, online messenger, or video calling.
2. Social Networking – share status updates on people with the same interests and who cares
about you. Stay connected and regularly communicate with them through social networking
sites such as Facebook, Instagram, Twitter, Snapchat, and more.
3. Education/E-Learning – E-Learning, a novel way of educating the young minds and adults,
too. Electronic devices such as laptops, desktop computers, smartphones, and tablets are
used to learn a skill, complete a task, and appreciate the learning process. Students can
learn by online class, watching instructional videos, reading e-books, video conferencing,
blogging or vlogging, in a collaborative environment.
4. Health – Some people tend to be scared personally visiting a hospital to see a doctor but
through ICT, devices can now be used to do telemedicine. Patients can talk over their
problems and doctors may provide possible health care over the phone. In the study of
medicine, doctors can share their expertise to students with the aid of an ICT tool leading to
a better education. Doctors may also perform critical procedures with the guidance of other
specialists through video conferencing.
5. Shopping/Commerce – E-commerce supports online shopping services across the globe. It
provides a management system and automated data collection systems making electronic
fund transfers, online transaction processing such as buying and selling possible. Many
companies benefit in selling their products faster and more efficiently because of ads made
through ICT. They also become able to sell their products even abroad without spending
much yet making more. All of these are realized with thanks to ICT.
6. Banking – Online banking goes with E-commerce. Virtual money is invented to perform
electronic transactions via Debit/Credit Cards or bank transfers. We save time in processing
purchases such as ticket booking, bills payment, money transfer, loan applications, and
more because we can access our funds anytime and wherever we want.
7. Employment/Job Opportunities – More job openings are created to support the
development in the ICT field. This in turn increases the chance of people getting employed
as web developer, data analyst, IT consultant and manager, software engineer or developer,
programmer, computer technician, and so on. These people can also become successful of
their own even just by working at home, for as long as they have the right gadget and
internet connection.
The Positive Impacts of ICT
1. Daily Routine Management – Most of the ICT devices we use now can help us prepare a to-
do list, mark important events in a calendar, and create scheduled reminders that keep us
updated with the work to do on a daily basis. They autosave these information and store for
a period until we opt to change or delete them. These can also control specific domestic
equipment when integrated together. Purchasing daily needs, saving time and energy, and
paying monthly bills are also made easy because of ICT.
2. Social Relationship – Social networking platforms help strengthen bonds and relationship
with people you dearly love by staying connected and updated with each other. Just by
being connected to the Internet, you can quickly send a message, email, or video call
someone you want to reach out, which saves time and money. These platforms are huge
that they can also serve as a virtual bulletin to share an important information to a large
audience with just a single click.
3. Information Sharing – If you have the right gadget and the Internet is on your hands, access
and sharing of new information is just one move of a fingertip. Information and various
updates around different topics are easily available whenever and wherever you need
them. Global awareness of different cultures, religion, ideologies, and lifestyles will reach
places and create an open world of increased mutual respect to every race of mankind.
4. Communication – The era of instant messaging has come, and it has been effectively
bridging gaps and breaking boundaries. Reaching out to people has never been made so
quick and easy with just a single touch of a device because of ICT. With that, emailing,
teleconferencing, and video calling are now the trends. Somehow, they have become very
useful in virtual meetings and coming together to discuss important things just like in a face-
to-face condition.
5. Usage of Free Time – Entertainment has never been made so fun and enjoyable to have on
our pastime due to ICT. We can now watch more TV shows, movies, videos like fun vlogs,
Tiktoks, listen to songs, be updated with the latest news and trends, play more games, and
shop until we drop online!
6. Children’s Education – The young minds are exposed to new ways of learning made
possible by ICT. These includes e-learning in an e-classroom, distance learning, online access
to materials, virtual classes, and interactive multimedia. Example of activities that make
their learning more effective and worthwhile are having simulations and experiencing
virtual reality (VR).
7. Self-Employment – Small businesses online are now fast emerging because of the help of
ICT. Many people are more encouraged of building their own businesses through online
shops that saves them from spending much for a physical store and its requirements,
advertising campaigns, and hiring additional workers to pay. This is done with the help of
online banking and online payment methods.
8. Paperless Environment – Information is now stored in microchips inside an ICT device and
becomes easier to manage. This can greatly impact and help the environment by saving
papers made of tress, thus making the environment healthier.
9. Developing Health Literacy – ICT helps medical professional provide immediate health
assistance and feedback when patients are far of reach. Through this, recovering from an
illness becomes faster. Health literacy deals with the need for people to access and use high
 quality information about diseases and medicines through internet health care services
available with ICT devices.

The Negative Impacts of ICT

1. Reduced Face-to-Face Interaction – People nowadays tend to constantly use and some
even get addicted to their personal devices instead of having real face to face
conversations. Online communication is now mostly preferred by many because it is faster
and more convenient yet sometimes leaves a problem in expressing the exact feeling
coming with the message. This usually causes online misunderstanding because sometimes
people tend to fail to correctly interpret or misconstrue other people’s message on the
Internet.
2. Social Disconnect – People becomes introverted and isolated because of being more
focused of their own virtual world. Real life relationships with family and friends are
neglected as people forget their reality. The Internet may have reduced physical distances
between people but on the other hand, it also increased emotional distance, thus it is not
safe to say that it brought everyone closer together. Children are also growing with more
time engagement in the virtual world rather than playing outside with other kids and can
sometimes pick-up negative thoughts from what they have perceived online.
3. Reduced Physical Activity/Develop Health Problems – Digital citizens develop a sedentary
lifestyle that is very unsafe because of increased dependence to their devices. This can lead
to various health concerns such as headaches, obesity, heart ailments, diabetes, eyestrain,
wrong posture, neck pain, physical and mental stress, etc. because of excessive use. Lack of
physical activities because of this lifestyle increases health risks as time passes.
4. Cost – Because of the fast-changing digital world, ICT devices also needs to keep up with the
trend. Many of them comes in a high price and are cost effective to purchase and maintain.
However, people who are financially challenged cannot keep up with the updates, thus
cannot get the benefit of ICT.
5. Job Loss – It may bring more job opportunities, yet it can also incur job losses as manual
operations are being replaced with automation.
6. Security Risks/Loss of Privacy – Use of social networking sites increase risk of personal data
loss as it exposes the users to a large audience. The Internet is just the same as any other
innovation, it brings positive opportunities, but it can also impose risks because of threats
and malwares. It is important to be mindful in whatever you engaged your personal
information with when using the Internet. One example is when using online banking,
always be alert on noticing fraudulent-looking websites that can cause you to lose your
money online.