The Elements Of A

Successful Instagram
Marketing Strategy
Determining if
Instagram is Right
For Your Business
 2B
Instagram has over
2 billion monthly active users.

Source: Socialpilot
 20%
Over 20% of all active internet users use
Instagram daily.

Source: Socialpilot
Are your competitors using
Instagram?
Who is your ideal buyer?
Some Factors To Consider When Narrowing
Down Your Instagram Audience:
● Age
Some Factors To Consider When Narrowing
Down Your Instagram Audience:
● Age
● Location
Some Factors To Consider When Narrowing
Down Your Instagram Audience:
● Age
● Location
● Gender
Some Factors To Consider When Narrowing
Down Your Instagram Audience:
● Age
● Location
● Gender
● Income
Some Factors To Consider When Narrowing
Down Your Instagram Audience:
● Age
● Location
● Gender
● Income
● Interests
Some Factors To Consider When Narrowing
Down Your Instagram Audience:
● Age
● Location
● Gender
● Income
● Interests
● Motivations
Some Factors To Consider When Narrowing
Down Your Instagram Audience:
● Age
● Location
● Gender
● Income
● Interests
● Motivations
● Pain points
Monitor popular
event and interest
hashtags related to
your business.
Can you be
visually
compelling?
 Particular industries have an
advantage on Instagram.

Education Non-Profits Airlines Education Hotels

Do your business
goals align with your
goals for Instagram?
The Best Ways to Use Instagram for Business
● Brand awareness
The Best Ways to Use Instagram for Business
● Brand awareness
● Customer delight
The Best Ways to Use Instagram for Business
● Brand awareness
● Customer delight
● Customer loyalty and retention
The Best Ways to Use Instagram for Business
● Brand awareness
● Customer delight
● Customer loyalty and retention
● Attracting new prospects
The Best Ways to Use Instagram for Business
● Brand awareness
● Customer delight
● Customer loyalty and retention
● Attracting new prospects
● Directing sales for B2C companies
The Best Ways to Use Instagram for Business
● Brand awareness
● Customer delight
● Customer loyalty and retention
● Attracting new prospects
● Directing sales for B2C companies
● Advertising
What key
performance
indicators (KPIs) do
you want to track?
Instagram can be one of
the highest performing
social platforms
in your marketing arsenal.
 How to Be Authentic on Instagram

Don’t buy
followers.
 How to Be Authentic on Instagram

Provide
Don’t buy more than
followers. pretty
pictures.
 How to Be Authentic on Instagram

Provide
Don’t buy Be
more than
followers. consistent.
pretty
pictures.
Optimizing Your
Instagram
Business Profile
Make sure your
account is
connected to a
business email.
Switch to
an Instagram
Business Profile.
Business profiles give you access to:
● Instagram Insights.
Business profiles give you access to:
● Instagram Insights.

● Additional contact fields in your bio.

Business profiles give you access to:
● Instagram Insights.

● Additional contact fields in your bio.

● The ability to boost posts with advertising.

Business profiles give you access to:
● Instagram Insights.

● Additional contact fields in your bio.

● The ability to boost posts with advertising.

● Shoppable posts.
Business profiles give you access to:
● Instagram Insights.

● Additional contact fields in your bio.

● The ability to boost posts with advertising.

● Shoppable posts.

● Branded content tags.

Business profiles give you access to:
● Instagram Insights.

● Additional contact fields in your bio.

● The ability to boost posts with advertising.

● Shoppable posts.

● Branded content tags.

● The ability to schedule posts and Reels.

Business profiles give you access to:
● Instagram Insights.

● Additional contact fields in your bio.

● The ability to boost posts with advertising.

● Shoppable posts.

● Branded content tags.

● The ability to schedule posts and Reels.

● The option to display or hide your business category and contact information.
 Keep your business name in your
username.

Luxe_Creations_Official

Luxe Creations LuxeCreations

Luxe.Creations.Studio
You can easily
change your user
name in the settings.
Your profile picture
will be one of the first
things people see.
 Instagram bios have
150 a 150- character
maximum, so you’ll
characters need to be direct
and concise.
You can use
hashtags and
@mention others
in your bio.
Business and
creator accounts
can now feature up
to five clickable
links directly in
their bios.
Make sure that
your link leads
to a mobile-
optimized site.
You can add more
granularity to your
Instagram business
category by clicking
Edit Profile and
scrolling down to the
Business Information
category.
If you’re a brick and
mortar company, add
your address to enable
map directions.
If you use a
reservation system like
Yelp or OpenTable, or
sells tickets through
services such as
Eventbrite, you’ll also
want to add the right
action button.
Update your
account settings.
In the section, “How others can interact with
you,” you can manage:
● Who can see and reply to your posts and Stories.
In the section, “How others can interact with
you,” you can manage:
● Who can see and reply to your posts and Stories.
● Who can tag and @mention your account.
In the section, “How others can interact with
you,” you can manage:
● Who can see and reply to your posts and Stories.
● Who can tag and @mention your account.
● Who can leave you comments.
In the section, “How others can interact with
you,” you can manage:
● Who can see and reply to your posts and Stories.
● Who can tag and @mention your account.
● Who can leave you comments.
● Who can share and remix your content.
In the section, “How others can interact with
you,” you can manage:
● Who can see and reply to your posts and Stories.
● Who can tag and @mention your account.
● Who can leave you comments.
● Who can share and remix your content.
● Your restrictions and limited interactions.
You can add up to
five accounts, so you
can switch between
them without
logging in and out.
Consider
becoming
Meta Verified.
Meta Verified
A paid subscription for eligible profiles to
establish their presence on Instagram,
Threads, and Facebook
Meta Verified benefits include:
● A verified badge.
Meta Verified benefits include:
● A verified badge.
● Account protection.
Meta Verified benefits include:
● A verified badge.
● Account protection.
● Account support.
Meta Verified benefits include:
● A verified badge.
● Account protection.
● Account support.
● Exclusive features.
Understanding
Instagram
Algorithms
The Instagram
algorithm prioritizes
high-quality content
that sparks genuine
engagement.
Instagram is a
social network.
The algorithm
recognizes and
rewards active
participation.
Originality is
crucial in
content creation.
Researching relevant
hashtags, including
location tags, and using
Instagram Insights to
understand when your
audience is most active
all contribute to making
sure your content gets in
front of the right people
at the right time.
Fill your feed
with dynamic
content.
Based on audience
engagement, successful
Reels gain traction and
progressively reach wider
audiences.
Focus on short, vertical videos.

9:16 30
Vertical Aspect Seconds or Less
Ratio
Quality counts.
Avoid TikTok
watermarks.
Engagement is
king.
Consider
using sound.
Instagram Stories
Relationships
are key.
Completion
matters.
Notifications are
more important
than likes.
Explore-page
interaction
shapes your
Stories.
Instagram Feed
The Feed
combines
followed and
recommended
content.
Interaction is
paramount.
Post a Reel, carousel,
or static post
at least 3-5x a week.
Timing and
metadata
matter.
Dwell time is
important.
Instagram Explore
Your interests
shape Explore
content.
Rapid
engagement
boosts
visibility.
Network
connections
matter.
Hashtag and
location
relevance
helps tailor
content.
Meta Hashtag Recommendations

● Use 3-8 hashtags for optimal engagement.

Source: FutureSocial
Meta Hashtag Recommendations

● Use 3-8 hashtags for optimal engagement.

● Always incorporate hashtags directly into the post's main

caption, not in the first comment.

Source: FutureSocial
Meta Hashtag Recommendations

● Use 3-8 hashtags for optimal engagement.

● Always incorporate hashtags directly into the post's main

caption, not in the first comment.

● Choose hashtags that align with your specific niche or

intended audience.

Source: FutureSocial
Meta Hashtag Recommendations

● Use 3-8 hashtags for optimal engagement.

● Always incorporate hashtags directly into the post's main

caption, not in the first comment.

● Choose hashtags that align with your specific niche or

intended audience.

● Using viral or generalized tags doesn't affect the algorithm.

Source: FutureSocial
Meta Hashtag Recommendations

● Use 3-8 hashtags for optimal engagement.

● Always incorporate hashtags directly into the post's main

caption, not in the first comment.

● Choose hashtags that align with your specific niche or

intended audience.

● Using viral or generalized tags doesn't affect the algorithm.

● Don’t use more than 8 hashtags.

Source: FutureSocial
Making The Most
of Instagram
Insights
Create a Business
Account

To access Instagram
Insights, you'll first need to
have either an Instagram
Business or Creator account.
 There are two ways to access Insights.

From Your From an

Profile Individual Post
Instagram Insights is organized into five main
categories.
● Account
Instagram Insights is organized into five main
categories.
● Account
● Posts
Instagram Insights is organized into five main
categories.
● Account
● Posts
● Reach
Instagram Insights is organized into five main
categories.
● Account
● Posts
● Reach
● Engagement
Instagram Insights is organized into five main
categories.
● Account
● Posts
● Reach
● Engagement
● Followers
 Reach vs. Impressions

Reach is about the Impressions are the

exposure to new total times your post
eyes. was seen (including
repeat views).
Consider how
you’re using
Instagram to
drive traffic.
Don’t just
measure
vanity metrics
such as likes.
Are you
reaching the
right audience?
Data alone
won’t grow
your business.