Field Methods Reviewer
Field Methods Reviewer
2 basic goals
o
SCALES OF MEASUREMENT OTHER ASPECTS OF MEASUREMENTS
• Different types of measurement scales: o Multiple Measures
- One method of obtaining a more complete measure
1. Nominal Scale
of a construct is to use two (or more)
- Categories with no logical order or ranking. No numeric - advantage of this multiple-measure technique is that
significance, only labels. it usually provides more confidence in the validity of
the measurements.
o Gender (male, female, non-binary)
o Types of fruits (apples, bananas, oranges) o Sensitivity and Range Effects
o Shirt colors (red, blue, green) - important concern for any measurement procedure is
that the measurements are sensitive enough to
2. Ordinary Scale
respond to the type and magnitude of the changes
- Ordered categories without equal intervals that are expected.
1. range effect-the measurement procedure is
o Movie ratings (1 star, 2 stars, 3 stars, 4 stars, 5 stars) insensitive to changes that may occur in one
o Education level (high school, bachelor’s, master’s, PhD) direction
o Race placement (1st, 2nd, 3rd) 2. ceiling effect -the clustering of scores at the
high end of a measurement scale, allowing little
3. Interval Scale
or no possibility of increases in value.
- Ordered, with equal intervals but no true zero 3. floor effect - the clustering of scores at the low
- temperature, IQ scores end of a measurement scale, allowing little or
no possibility of decreases in value.
4. Ratio Scale
o Artifacts: Experimenter Bias and Participant
- Ordered, with equal intervals and a true zero
Reactivity
- weight, height
- artifact is an external factor that may influence or
distort the measurements
o Experimenter Bias
- when the measurements obtained in a study are
influenced by the experimenter’s expectations or
personal beliefs regarding the outcome of the study.
- One option for limiting experimenter bias is to
standardize or automate the experiment
- Another strategy for reducing experimenter bias is to
use a “blind” experiment: the researcher does not
know the predicted outcome. A research study is
double-blind if both the researcher and the
participants are unaware of the predicted outcome.