Scribd
Upload
4 views

FT_PDF-10.05

Uploaded by

ndiayea.gcp2
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
4 views

FT_PDF-10.05

Uploaded by

ndiayea.gcp2
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 4

Understanding

Campaign Framework

1
Campaign Types

Automatic Campaign Manual Campaign

Amazon will target keywords and Allows you to choose keywords or


products that are similar to the product products to target and set custom bids
in your ad

Advantages Advantages
Easy to set up More precise targeting
Great for keyword research Greater control over your bidding
Collect data for manual campaigns More stability in the long run

2
Automatic Targeting Manual Targeting

Targeting Match Types Match Types

Types Close match: Your ad will show to


shoppers who use search terms
closely related to your products.
Broad Match: A search term will
match to your keyword if it contains
all the keyword terms or close
variants such as plural forms in any
Loose match: Your ad will show to order
shoppers who use search terms
loosely related to your products. Phrase Match: A search term will
Match Types match to your keyword if it contains
the exact phrase or sequence of
Substitutes: Your ad will show to
words or their variations
shoppers who view detail pages of
How you tell Amazon how products similar to yours.
closely related the search term Exact Match: A search term must
match your keyword exactly, or
needs to be to your keyword in Complements: Your ad will show
close variants such as plural forms
order for an ad to show to shoppers who view the detail of the exact term
pages of products that
complement your product. Product Target: Choose a category
or specific ASIN to target

3
Manual Match Types:
Broad | Phrase | Exact

Exact Match Sharp Targeting High Conversion Keyword: Baseball Caps


A search term must match your
keyword exactly, or close variants E Eligible Match Ineligible Match
such as plural forms of the exact term Baseball Cap Adult Baseball caps
Baseball Caps Red caps for baseball

Phrase Match
A search term will match to your
keyword if it contains the exact P Eligible Match Ineligible Match
phrase or sequence of words or their Baseball Caps Nice Ball Caps
variations for Girls Red Cool Caps for Baseball
Baseball caps

Broad Match
Eligible Match Ineligible Match
A search term will match to your B Adult Baseball caps Sports Cap
keyword if it contains all the Red caps for baseball Cubs Baseball
keyword terms or close variants
such as plural forms in any order Broad Targeting Low Conversion

You might also like