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19 views

Revision Unit 5

Uploaded by

justshan23
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Course: Tourism Unit 5 Revision

Date: ______________________________________
Name: _____________________________________
Instructions: Circle the correct answer on this paper.

Multiple Choice Questions

1. Which of the following is not a typical distribution function performed by an


intermediary?
a. Providing information.
b. Making reservations.
c. Warehousing services.
d. Preparing tickets.

2. Which of the following tourism service suppliers has been the most aggressive in
marketing through direct distribution channels?
a. Hotels
b. Rental car companies
c. Airlines
d. Cruise ships
3. In a typical two-level distribution channel for tourism-related services, the intermediary
will be a
a. Visitors center staff member.
b. Travel agent.
c. Tour wholesaler.
d. Tour operator
4. Only a small portion of a travel agent's day is spent in this activity
a. Making reservations.
b. Conferring with clients.
c. Researching travel products.
d. Selling.

5. Selling tourism services through multiple channels is called


a. Yield Management.
b. Dual Distribution.
c. Pyramid Marketing.
d. Market Penetration.
6. Sales people who do not actively solicit business are called
a. Missionary.
b. Unproductive.
c. Closers.
d. Prospectors.
7. Leisure, Business and Home-based are the three main types of what?
a. Tour Operators
b. Resorts
c. Travel Agents
d. Hotels

8. CRS stands for what


a. Customer reservation systems
b. Computer reservation systems
c. Customer reserved systems
d. Computer reserved systems

9. Making the sale involves all of the following steps except


a. Demonstration.
b. Qualifying the client.
c. Approach the client.
d. Confrontation.
10. In terms of seasonality, tours in Europe tend be what?
a. Highly Seasonal
b. Not effected by Seasonality
11. which of the following is a true statement about travel agents?
a. Travel agents are responsible for financial compensation in case anything happens on
the trip
b. Travel agents do not provide financial protection as they are not the actual providers
of the service
c. Travel agents are also employees of the companies they are representing
d. Travel agents are the service providers for all the flights, hotels, and activities they
put together

12. What does a vacation package from a travel agent typically include?

a. Flight, hotels, and tours


b. Just the flight
c. Just the tour
d. Hotels and car rentals
13. Which of the following people is most likely to use a travel agent to help them plan their
vacation?

a. Sandy is going to visit her mom in a different state


b. Cole is planning a family vacation to a destination that he is very familiar with
c. Becky wants to visit a country she's never been to before
d. David wants to visit this small town in the country where he grew up

14. Tourism are groups of entities between tourism providers and


the travelers which act as an intermediary within the purchasing process.

a. Groups
b. Policy maker
c. Distribution channel
15. Tourism suppliers use a distribution system because:

a. this is the cheapest way to go


b. they could sell their own products directly but don't have staff
c. using distribution is the most productive and efficient
d. the distributors have better knowledge of what sells
e. distributors charge very little for their services.

16. Compensation to distributors by the suppliers is typically done by:

a. paying a commission on each sale


b. offering to give distributors family trips and other perks.
c. paying overrides on each sale made.
d. giving lower prices to their favorite distributors.
e. paying more to distributors in the most favorable markets.
17. _________is a business that operates as the intermediary between the travel industry
(supplier) and the traveler (purchaser).

a. Insurance agency
b. Marketing agency
c. Travel agency

18. include national tourism boards, state/provincial tourism offices, and


community convention and visitor bureaus around the world that promotes “the long-
term development and marketing of a destination, focusing on convention sales, tourism
marketing and service”

a. Digital marketing organization


b. Destination marketing organization
c. Destination management organization

19. allow customers to by-pass traditional intermediaries and deal


directly with primary suppliers to obtain information and make reservations.
a. Online registration system
b. Online reservation system
c. Online customer service
20.

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