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[Script] Marketing Strategy and Consumer Behavior

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Gianna Georgette Roldan
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14 views

[Script] Marketing Strategy and Consumer Behavior

Uploaded by

Gianna Georgette Roldan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SCRIPT

Slide 1
Good [morning/afternoon]. In today’s presentation, I shall cover the marketing plan and the
consumer behavior for TAQA, the Abu Dhabi National Energy Company. This paper will further
discuss how TAQA markets itself in the UAE energy market and how it relates to the nation’s
agenda and consumer behavior trends in the areas of sustainability and energy security.

Slide 2
Currently, TAQA is one of the largest integrated utilities in the UAE specialization in energy and
power. It operates in 11 countries was established to ensure energy security while enhancing the
implementation of sustainability in accordance with the UAE Vision for diversifying the
economic sector. Thus, TAQA clients base includes governmental and industrial customers, all
who require sizeable and consistent energy and water supplies. Worldwide clients engaging in
energy transition are some of the strategies adopted by TAQA useful in the present society with a
focus on sustainability.

Slide 3
In this very competitive environment, TAQA competes directly with ADNOC, Saudi Aramco
and other renewable energy competitors. Highly competitive advantage stems from its energy
mix of oil, gas, and renewables investment. UAE is politically and economically stable and that
has given a good ground for growth and strategic planning especially on sustainability to TAQA.
Internationally, as there is an increasing interest in using RESs, TAQA is perfectly poised to
benefit from such developments.

Slide 4
According to its market, TAQA has divided them into customer type, geographical location, and
regulation requirements. This includes the utility business; large industrial companies; and
government contracts that need high levels of compliance. Its key client-type segments are
domestic government utilities, large industries and those in the renewable energy sector. In the
UAE, TAQA supports core industries, and internationally, TAQA invests in sectors targeting
sustainable developments offering both fossil and renewable courses.

Slide 5
The energy consumption in UAE is still high and enough government and industrial segments
are still securing revenues for TAQA. Renewables are ever-more appealing thanks to
environment regulations and here, TAQA points at both green-minded companies and long-term
governmental contracts. It also ensures that TAQA amalgamates its plans with the UAE’s
sustainability agenda, offering it a strategic profile as an energy partner amid a evolving energy
market.

Slide 6
Today TAQA is known as a reliable partner in the energy sector in the UAE, which offers sound
energy experience and solutions. It positions it to caution its customers that it is concerned with
economic sustainability and novel advancements in energy technology. Through the deployment
of the recombination approach of both renewable and conventional energy resources, TAQA has
established itself as both a reliable energy supplier as well as an emerging energy solutions
company.

Slide 7
The perceptions received by the stakeholders in relation to TAQA are that of a credible and
responsible energy provider that supports UAE Vision 2030. This also increases the firm’s
credibility and expands its business relationships for the growth of mutual benefits. Respondents
provided continuing feedback on different aspects that prove TAQA’s reliability and
innovativeness hence creating long-lasting loyalty. There is a strategic alignment with such
objectives as sustainability to support its marketing strategy for clients in the field.

Slide 8
The consumer benefits that TAQA seeks are energy security, sustainability and reliability. Such
positioning brings a sense of loyalty about progressive solutions in energy from the clients. The
stability of TAQA to handle renewable clients effectively and its focus on the environment
makes it easy for the company to create a good image in the market.

Slide 9
Like all the clients who select an energy supplier, TAQA’s clients also look at the aspects such
as price, performance, and environmental sustainability. As renewable power becomes the buzz
word of every investor concerned with global warming and reduction of greenhouse gases
emissions, TAQA’s sustainable endeavors become valuable to clients. One Of With study,
TAQA has a competitive edge in the market because it pays attention to sustainable power
supply for its clients.

Slide 10
TAQA’s advertising mix is complete and patron-centric. It gives a diversified strength blend of
oil, gasoline, energy, water, and renewables. Headquartered inside the UAE, TAQA operates
globally, with brilliant growth in North America and Europe. Promotion-wise, TAQA builds its
logo through sustainability initiatives and government partnerships. Competitive pricing is
supported by using government subsidies for renewables, making sustainable power handier.
Lastly, TAQA prioritizes reliable service, constructing long-time period relationships focused on
sustainability.

Slide 11
Looking forward, TAQA is properly-placed to capitalize on the worldwide shift in the direction
of smooth power. Proactive investments in renewables and help from the UAE Vision 2030 offer
TAQA with a stable boom trajectory. Its worldwide enlargement, especially in Europe and North
America, strengthens its function inside the worldwide energy marketplace and reinforces its
commitment to sustainable power.

Slide 12
TAQA’s strengths consist of a balanced electricity portfolio. However, its dependence on fossil
fuels may additionally pose challenges as the global marketplace more and more favors
renewables. Opportunities lie in each domestic and international renewable markets, even as
ability threats encompass volatile energy expenses and advancing renewable technology amongst
competition. Ultimately, TAQA’s balanced method in renewable investments and conventional
assets is usually recommended for lengthy-term increase.

Slide 13
IT plays a critical role in TAQA’s market positioning by using improving operational
performance and allowing correct demand forecasts. Through superior analytics, TAQA aligns
its offerings with consumer needs, bolstering competitiveness. Digital transformation initiatives,
inclusive of clever grids and IoT integration, lessen aid waste and contribute to TAQA’s
sustainability targets. Additionally, digital channels strengthen client engagement, positioning
TAQA as a responsive and patron-oriented energy issuer.

Slide 14
These insights are supported via numerous enterprise reports and TAQA’s strategic releases,
reinforcing the business enterprise's dedication to sustainability and innovation in electricity
solutions. Here are a few key references for in addition exploration.

Slide 15
Thank you for your interest. I desire this presentation has supplied a complete information of
TAQA’s advertising method and its awareness on patron behavior in the context of
sustainability. I’m open to any questions, if any.

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