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BS_151_Detailed Course Outline and Learning Outcomes

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14 views

BS_151_Detailed Course Outline and Learning Outcomes

Uploaded by

Dalitso Kamanga
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Detailed Course Outline and Learning Outcomes

Course Descriptions

BS/BSP 151: BUSINESS COMMUNICATION OUTLINE

INTRODUCTION AND OBJECTIVES

Communication filters through human activity at all levels, academic, professional and personal. It
involves any transaction, verbal or non verbal, conscious or unconscious, intentional or
unintentional by which messages are sent or received. Of particular concern to this course is the
idea of effective communication. Hence, a great deal of emphasis is placed on developing the
skills which will help the learner to enhance their abilities to exchange information verbal or non
verbal with people effectively at all levels, academic, professional and personal. Business
communication is concerned with the various forms of written and oral skills necessary for
effective communication in varied context. The objectives of the course are:

 To equip students with critical communication skills and knowledge necessary for
effective communication in academic, professional and personal life.
 To enable students compare and construct various forms of written communication
accurately, with clarity and in the appropriate manner.
 To enable students acquire the ability to communicate effectively in writing and orally,
think critically, research effectively and construct a logical argument
 To introduce students to the core principles of communication relevant to a given context

1. INTRODUCTION TO COMMUNICATION


Definition of communication

Brief description of various types of communication

Place and purpose of Business communication training for Business
professionals
 Basic communication process
2. NOTE-MAKING AND NOTE TAKING

 Types of Notes
 Discourse markers
 Identifying patterns of information and words
3. READING SKILLS

 Reading at different speeds for different purposes


 Techniques for faster reading, skimming, scanning, intensive reading
4. LIBRARY AND ICT SKILLS

 Library systems – Library of Congress and Dewey System


 Digital Library information gathering
 Components of Digital Library
 E-books, E-journals
 Information technology and its impact on business communication
5. WRITING SKILLS for ASSIGNMENTS

 Steps of writing an assignment


 Choosing topics for an assignment
 Avoiding plagiarism
 Different forms of plagiarism
 Different styles of citations
6. WRITING SKILLS CONTINUED…..

 Connecting and organising information


 Paragraphing and paragraph organisation
 Sentence composition, style, rhythm, variety, topic sentences, transitions
 Choice of words, clarity and precision
7. DYNAMICS OF ORGANISATIONAL COMMUNICATION

 Upward and downward communication


 Diagonal and Lateral communication
 Communication and corporate management
 Effective and efficient corporate communication
8. BUSINESS CORRESPONDENCE

 Communication principles writing different types of letter


 Communication principles in memoranda, notices, E-mail writing
 Principles of writing minutes
9. SPEAKING SKILLS
 Presentation of formal and informal speeches
 Speaking skills in meetings
 Speaking skills during different types of interviews
10. REPORT WRITING
 Various ways of classifying reports
 Different styles of writing reports
 Principles of writing reports
11. RESEARCH PROPOSALS
 Structure of a research proposal
 The process of writing a research proposal

ASSESSMENT

The course will be examined by an assignment, test and Sessional examination. The Continuous
Assessment will have a total weighting of 40 Marks and the Exam of 60 Marks.

1. Assignment – 20% of the overall mark. The assignment may be individual or group
assignment.

2. Tests (2) – 20% of the overall mark

3. Sessional Examination -60% of the overall mark

MAIN TEXT:

Tyler, S, Kossen C and Ryan C (2002) Communication, A Foundation Course Pearson Education
Australia

Kolin, P (2002) Successful Writing at Work New York: Houghton Miffin Company

ALTERNATIVE AND COMPLEMENTARY TEXTS:

Guffy, M.E. (2002). Business Communication: Process and Product. New York: Southern
Western

Listdon, V (1986) How to write a winning proposal San Diego C.A. Classic House

Emerson, L (2005) Writing Guidelines for Business Students 3rd (ed) CENAGE Learning,
Australia

Stanton, N (2004) Mastering Communication 4th (ed), Palgrave Macmillan: New York

Moore, S and Murray, R (2006) The Handbook of Academic Writing, Buckingham: Open
University Press

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