BUSINESS COMMUNICATION

ESSAY QUESTIONS AND ANSWERS

BS
‘A’ LEVEL BUSINESS
STUDIES
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ONLINE DISCUSSIONS
 BS ONLINE SCHOOL-BUSINESS COMMUNICATION

PREFACE
The following are the “unedited” samples of
contributions made by various students from
different schools across the country from our
ONLINE BUSINESS STUDIES CLASS. We
equally would like to appreciate all the
participants for taking their time in researching
the questions which are posted on our group.
The responses, in their varieties, should make
the reader to have an open mind before getting
into the examination.

Group Director:
MR. MURANDA-

Holds an Honours Degree- (First Class-UZ)

0782 961 338

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 BS ONLINE SCHOOL-BUSINESS COMMUNICATION

ACKNOWLEGEMENTS
This text could never have been completed without the direct and indirect help and support
of a wide range of stakeholders. First and foremost we must acknowledge the role of our BS
ONLINE students in helping to develop our discussions which has been a critical element in
encouraging us to write this text.

In compiling this module we would like to acknowledge the comments provided by various
learners during our Online WhatsApp Sessions. Equally important, we would like to give a
vote of thanks to the efforts of various BUSINESS STUDIES school teachers who played the
role of conducting physical teaching sessions to the students who participated on our
WhatsApp Group.

In addition, thanks to the many colleagues who have discussed teaching and other matters
relating to the study of business studies, as well as to those who have given us valuable
feedback on the text, including outside referees. While there are too many persons to thank
individually: special thanks go to the following presenters:

1. Chivengwa Deliwe(Masvingo)

2. Kusara Gamuchirai 11. Iladi Rufaro

3. Gunduza Osley(Harare) 12. Mangachena KatlegoHarare

13. Madondo Pamela (Bulawayo)

4. Kutyauripo Munopaishe
14. Mukwada Evans
5. Mupaikwa Amos(Masvingo)
15. Hendirx (Manicaland)
6. Makuyana Beatrice(Chipinge)
16. Chenesai Hodza(Kwekwe)

7. Muchenga Victory 17. The GROUP AT LARGE

8. Mudede Gerald(Mutare)

9. Nyoni Annwell

10. Shoko Memory

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11. Gunduza Osley(Harare)

 BS ONLINE SCHOOL-BUSINESS COMMUNICATION

CONTENTS

1. EXPLAIN HOW MANAGERS CAN ASSESS THE EFFECTIVENESS OF

COMMUNICATION IN THE ORGANISATION. [13]

2. "WITH A REFERENCE TO AN ORGANISATION OF YOUR OWN

CHOICE, DISCUSS THE BARRIERS TO EFFECTIVE COMMUNICATION

[25]"

3. "COMMUNICATION IS A GLUE THAT BINDS AN ORGANISATION.

DISCUSS " [25]

4. "DISCUSS THE CONTRIBUTIONS OF INTERNET TO THE BUSINESSES

IN YOUR COUNTRY [25]

5. EXPLAIN WHY IT IS OFTEN DIFFICULT TO ACHIEVE

COMMUNICATION WITHIN A LARGE ORGANIZATION [12].

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6. EXPLAIN THE VARIOUS FACTORS WHICH MUST BE CONSIDERED BY
A FIRM BEFORE CHOOSING A MEDIUM OF COMMUNICATION.[25]
 BS ONLINE SCHOOL-BUSINESS COMMUNICATION

SEMINAR #1
EXPLAIN HOW MANAGERS manager a clear explanation that there
CAN ASSESS THE is effective communication with the
EFFECTIVENESS OF consumers because they will only be
COMMUNICATION IN THE relying on the product they sell or
ORGANISATION.[13] produce.

RESPONSE 1 Conclusively, it must be noted that

effective communication is important
Effective communication is a key a in an organization and plays a role in
factor that binds the firm and is product development which helps the
needed for various reasons . firm leading to profit maximization .
As a manager he might see that there RESPONSE 2- Mupakaikwa A
is effective communication with an
Communication is effective if the
increase in the production of goods
message is accurately sent , properly
and services / increased productivity.
received and understood as well as
If there is effective communication
proper feedback is sent . Effective
the production of goods and services
communication might indicates that
will be high.
managers and workers are properly
In addition the manager might see this communicating . The way managers
increase in the productivity from and workers communicate it might be
theory X workers when Autocratic beneficial to the organization thereby
leadership would have been used . contributing to its success. Managers
have a role of assessing the
Furthermore with little or no
effectiveness of communication
absenteeism of workers in the firm
within the organization and the
might give the manager a clear
techniques are to be assessed below.
explanation of effective
communication whereby everyone is Managers look for the strong team
motivated and feel that his / her part work of employees in the organization
or position is very important . if there is good relationships it reflects
that communication is effective for
To commence with, an increase in
instance in Delta organization if there
the customer loyalty might give the
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is no discriminatory tendency Another essential fact, managers

between and accounting department might delegate tasks to employees to
and middle level manager it clearly measure the level communication
shows good collaboration. However , effectiveness. If the employees do
if discriminatory tendencies exists in a well on delegated tasks it clearly
same organization it reflects that shows effective of communication.
communication is not effective and it However, if a teacher delegate tasks
also reflects that whether managers to students and if there is a lot of
are supressing ideas of other mistakes and duplication of tasks it
stakeholders or they are using indicates that communication is
downward and one way ineffective.
communication.
Moreover managers can measure
Additionally, managers hearing level of production in an organization
responses given buy the employees . to detect the effectiveness of
If employees give positive responses communication if the employees
as suggested by managers which attained the business goals as
support the raised point in light that suggested by managers this indicates
effective communication is effective communication. However a
existing .The response given by failure to achieve goals indicates the
employees or by managers if there ineffective of communication .
two way communication it clearly
Conclusively managers have a vital
shows level of effectiveness of
role of assessing level of effectiveness
communication. However , if the
of communication in an organization
negative respond is given it reflects
thereby to ensure effective
that communication in not effective
communication which contributes to
for instance in this Covid era if the
success of an organization
leader implement a lockdown hence
followers are violating the lockdown
restrictions it gives managers a view
that communication is ineffective.

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Another factor to be considered is

distance. Mode of communication is
SEMINAR #2
to be sent to a nearby place or
EXPLAIN THE VARIOUS somewhere at long distance
FACTORS WHICH MUST BE
In addition the scale of the
CONSIDERED BY A FIRM
organization . The means of
BEFORE CHOOSING A
communication in a large scale
MEDIUM OF
business is different from that in the
COMMUNICATION.[25]
small scale . In small business most
communication is oral whilst in large
RESPONSE 1–Katlego
business it is written . Hence when the
To begin with the nature of the firm's chooses its medium of
message , the means of communication it should base on its
communication depends upon the scale
nature of the message. Urgent,
Equally important if the firm is in
confidential or private messages
support of technology. Bother the
should be distinguished from ordinary
sender and the receiver must have
routines . Hence the firm has to
supporting technological
choose the communication medium
communication tool to make
accordingly
communication through the particular
Moreover , the cost of sending a medium . Suppose A sends an email
message is also to be considered to B . To get the email , B should
while selecting a medium of have a personal computer.
communication. Therefore the results
In support of the above factor , again
obtained should justify the
to get a fax message one should
expenditure .
possess a fax machine. Therefore ,
Furthermore if the record of while selecting a means of
communication is important it should communication one has to consider
be written, otherwise oral whether supporting technological tool
communication is sufficient for is available at the other end.
keeping records
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Provided that the message is secret or messages and medium of

confidential . Such means are communication are to be chosen
required to adopt mediums that can accordingly. If the record of
maintain secrecy. A telephone call communication is important it should
can be overhead , an email or fax may be written otherwise oral
not be appropriate and an office communication is sufficient
memo in less confidential. In such
The cost of sending a message is also
cases face to face talking may solve
to be considered while selecting a
the problem.
medium of communication the results
At the same time the sender has to be obtained should justify the
careful about the safety of the expenditure
message. He has to decide whether
Distance is another factor for
the message would be sent by
consideration. The medium of
ordinary post or by register post by
communication to be chosen depends
means of courier or messages.
on whether the message is to be sent
In the view of relationships between to a nearby place or somewhere at a
the sender and the recipient , there long distance
may be a decisive factor in the choice
Also medium of communication in
of the means of communication .
large scale business is different from
Message of private nature my require
that in small scale in small business
a personal contact whereas formal
most communication is written using
relationship demands official and
posts or notice boards
conventional mode of communication
Both sender n receiver must have
RESPONSE 2 supporting technology
communication tool to make
The medium of communication
communication through a particular
depends upon the nature of the
medium, suppose a sends e-mail to B.
message, for instance urgent, private,
To get the e-mail B should have a
confidential n important messages
personal computer, also for
should be distinguished from ordinary,
advertisements again to get a fax
routine, open n less important
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message one should possess a fax

machine while selecting a means of
transport one has to consider weather SEMINAR #3
supporting technological tool is "WITH A REFERENCE TO AN
available at the other end ORGANISATION OF YOUR OWN
CHOICE, DISCUSS THE
Urgency :
BARRIERS TO EFFECTIVE
Selecting of the means of COMMUNICATION [25]"
communication is to be made keeping
in view urgency of the RESPONSE 1
communication. Time available is the
Effective communication is the
main factor. Higher cost may be
passing of information by a sender to
justified for sending the message in
a receiver and there is proper
time for instance WhatsApp cost less
feedback. This means that message is
that advertising on TVs
accurately send , properly received
Secrecy and safety and understood. There are barriers to
effective communication that include
If message to be communicated in
use of inappropriate medium of
secret, such means are required to be
communication , physical reasons and
adopted that can maintain secrecy e.g.
poor attitude of a sender and a
telephone call an can be over heard an
receiver.
email or fax may not be appropriate in
such case face-to-face talking may Firstly, the use of inappropriate media
solve the problem. Also the sender of communication results in
has to be careful about the safety of ineffective communication. For
the message. He\she has to decide instance if technical graphs or flow
whether the message should be sender diagrams are explained over the
on ordinary post or registered post, phone, this could lead to the receiver
through messenger not understanding. When a receiver
forgot some of the lines or words in a
long message given to him /her orally

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this can lead in ineffective RESPONSE 2 –Makuyana Beatrice

communication.
Communication barriers can include
To supplement the above paragraph, anything that prevents or disables
the other barrier to effective communicators to deliver the right
communication are physical reasons. message to the right person at the
Noisy factories are not suitable for right time. Below are some of the
communication and also geographical barriers to effective communication.
distance can lead to ineffective
To start up with , communication
communication. For example the
skills and styles used by different
receiver in a grinding mill where
people can create a barrier to effective
there's a lot of noise will never
communication. People have different
understand or receive the message
skills and styles to communicate with
properly.
others . Some people may be highly
Furthermore, poor attitudes of either detailed and specific when
the sender or the receiver may lead to communicating, others may tend to
ineffective communication. For generalize. For example The
example if the sender is not trusted personnel manager at Tanganda Tea
perhaps because of previous company would like to send a
misleading messages . dismissal letter to an employee .The
PM should be very tactful in sending
However , use of simple language for
such an unpleasant massage.
easier understanding and also trust
between a sender and a receiver may Secondly , social and physical
ensure effective communication. distancing can be barriers to effective
communication. A company like
In conclusion communication can be
Tanganda Tea can now depend on
ineffective if longer messages are
digital means of communication due
used and also if an inappropriate
to social distancing and remote ways
media of exchange is used
of working. Such barrier can go a
long way in causing damage to an
organization as it doesn't know how to

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leverage technology to eliminate abound when a person uses overly-

communication challenge. technical language, jargon or words
that are rarely used. Of course some
Significantly, a complex and rigid
rarely used words may be necessary
organizational structure can be the
to get over your point effectively and
main culprit for inefficient
precisely, but they should always
communication, making it one of the
have purpose. If you are in the habit
most common communication barrier.
of using technical language , your
Such organization may have
listeners may not get the point of what
inefficient information sharing and
is being said.
communication systems, often
resulting in frustrations, lack of HOWEVER, communication barriers
engagement and productivity among can never be completely eliminated
employees. For example, Tanganda but there are ways to reduce their
Tea company is highly hierarchical negative consequences and make
causing information to get communication more streamlined and
easily ,soiled, lost or distorted as it effective.
travels through each layer of
Likewise, communication should be
hierarchy.
agile. Earlier we saw that highly
Additionally, looking on to hierarchical organizations like
information overload Too little Tanganda Tea company can struggle
information is not good, but too much with communication more than those
information can cause even more within which information flows more
damage. Yet information overload has freely .In today's ever-changing world,
always been one of the biggest it is extremely important to implement
communication barriers. Moreover , more agile means and ways of
information overload has proved on communication. Information should
employees' wellbeing, productivity always flow both ways, upward
and success at work. communication should be
continuously be encouraged and
Moreover, use of jargon can be a
employer should be able to quickly
barrier to effective communication.
reach their target audiences .
Misunderstandings and confusion
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Furthermore the message sent should adapt quickly to changes in the

be well structured in a clear and market. For example, if customers
simple language. The tone of the prefer Nike clothes during a certain
message should not harm the feelings period, the firm can be informed
of the receiver. As far as possible, the quickly via suggestion boxes and
contents of the message should be a hence sales can be increased. The
concise and unnecessary use of business is aware of changes in
technical words should be avoided. consumer tastes and preferences due
to communication.
It is fair to mention in conclusion that
communication is a way essential that In addition to that, quality decisions
makes the moving parts of human can be made if there is
relations function smoothly. communication. For example, if there
Therefore the meaning of firm practices management by
communication cannot and shouldn't objectives, subordinates are able to
be underestimated. give valuable information that the
management requires so that set goals
will be achieved. For example ,at
Coca Cola company, subordinates
SEMINAR #4
might advise management to change
COMMUNICATION IS A GLUE the packaging from bottles to cans so
THAT BINDS THE as to attract more customers thereby
ORGANIZATION.DISCUSS(25) increasing profits.
RESPONSE 1 In this light, communication helps in
solving business conflicts . For
Communication is the sharing of
example if there are conflicts between
messages, facts , opinions, ideas and
departments, the problem will be
emotions between people, divisions,
solved by carrying out meetings.
departments or units within the same
Once the conflicts are resolved, the
level of organizational hierarchy.
firm will be able to achieve its overall
Initially, communication is vital in the goals.
sense that it enables the business to
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Also, there is link between good Conclusively, body language and

communication and motivation as handwriting might be noisy and act as
suggested by Herzbeg.With two way barriers to communication as they
communication where employees give pose negative impacts on daily
valuable information, subordinates are obligations.
motivated and feel part of the
organization. As a result productivity RESPONSE 2
is increased.
Communication is the sharing of
However, communication between message , opinion ,ideas, and
different departments might lead to emotions between a sender and a
conflicts as they might fail to receiver using appropriate media. It is
understand the ways of working regarded as a glue which binds an
objectives, problems and technical organization if it is effective.
language of other departments. For Communication enable interaction
example at a school as an and sharing of ideas in and out of the
organization, the commercials organization. The merits and demerits
department might fail to communicate of communication since it is regarded
with the arts department due to jargon as a glue are too discussed below.
(subject language) which is not easily
To begin with ,coordination between
understandable to other departments.
departments in the organization. It
Also, communication according to facilitates coordination through that
media can lead to information middle managers and top managers’
overload due to speed and low exchanges ideas resulting in good
transmission costs. Communication relationship. For instance top level
might become ineffective as too much management delegate tasks to low
information leads to boredom . level managers and employees
through communication. However,
Moreso , communication might lead
communication might cause conflicts
to rumors and exaggerations if it is
in the organization for example
informal. Also ,it might affect level of
grapevine which might create
output per worker as they spend time
on unproductive activities.
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controversies and minor groups led to should be solved mostly if the is two
downfall of organization. way communication . Conflicts are to
be solved through face to face
Additionally , quality decisions can be
conversation , meetings and
made when there is effective
discussion for instance at school
communication. Two way
misunderstandings might be solved
communication when there is room
through Guidance and Counseling.
for feedback facilitates good decisions
However , upward communication
since there is consultation of
might stimulates disputes as members
subordinates thereby giving their
of organization get the opportunity to
views and concerns. However two
share their emotions and feelings.
way communication might led to the
meltdown of organization since there Furthermore , two way
is time consumption resulting in communication is used as a
decrease of production. motivational tool due to that workers
feel a sense of belonging since they
Another essential fact , effective
participate in decision making and
communication enables business to
other important activities therefore
adapt quickly to changes in the
motivates workers .
markets .Viral communication helps
fast transmission of information for In conclusion ,it is argued that
instance in this Covid 19 era communication is a glue that binds
organization are receiving ways of organization as discussed above...
curbing this pandemic live daily via
Cellphones and televisions. However , RESPONSE 3
informal communication promotes
Communication is the exchange of
sabotages and strikes in organization ,
information between people and or
according to motivation theory X and
groups. It is said to be the glue that
Y other workers are lazy they always
binds an organization as it :
need supervision.
Firstly, communication acts as a
Moreso, communication helps to
motivational tool. If the managers
solve conflicts in the organization .
communicate with the employees,
Once the problem is identified it
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then the employees will have a sense as a family to achieve the

of belonging to the organization. For organizations objectives.
example, if the managing director
Furthermore, communication
includes the subordinates in decision
improves coordination between parts
making, then the employee will feel
of the organization. For example, the
motivated. Therefore, there will be
production manager of Bata shoe
reduced chances of disputes between
manufacturer can communicate with
the workforces.
the financial manager about the
Secondly, communication keep the amount of raw materials needed for
staff updated with the instructions of production of shoes. Therefore,
what has to be done. If the supervisors communication links the
communicate with the employees, organization’s departments thereby
then there will be an increase in working as a team to achieve the
production as the employee will work firm’s goal.
in the way intended by the instruction,
Moreso, communication enables
thus reduced risk of errors. Therefore,
employees to convey their grievances
if there is no communication then the
to their superiors. Communication
employees will work more efficiently
allows the employees to inform the
with regards to the instruction.
managers of the challenges they are
Additionally, communication acts as a facing. For example, an employee at a
source of decision making. If there is chemical manufacturing organization
communication in an organization, can convey information seeking better
there will be better ideas brought by protective clothing to the managers.
individuals. For example, the sales Therefore the workforce can be able
manager can ask the subordinates on to solve issues pertaining to
how to increase on sales and better challenges faced by the employees.
ideas can generated by the employees
In addition, communication helps the
and can be taken into account.
organization to know the taste and
Therefore, if there is communication,
preference of its customers. If a
then the workforce can work together
business communicate with its
customers, it will know what type of
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products are needed. The firm can

then produce the products on demand
SEMINAR #5
thereby increasing its sales.
"DISCUSS THE
However, there are barriers to the
CONTRIBUTIONS OF INTERNET
effectiveness of communication. Use
TO THE BUSINESSES IN YOUR
of complex language can affect
COUNTRY 25"
effective communication. If the
manager use complex language, then
RESPONSE 1
the employees may misinterpret the
instruction therefore leading to Internet is the worldwide web of
unnecessary accidents. communication links between
computers. Businesses in Zimbabwe
Moreover, overload information
can benefit from it through selling
makes the receiver forget some
online, computer aided design,
important ideas in the message. This
improved communication and
leads to implementation of bad ideas
carrying out market research. It does
in the organization, therefore the
has its short falls which include
employees will target different goals
problems of power supply, outdated
from those of the managers.
information and information hacking.
In a nutshell, communication is the
To start with, a business can sell its
glue that binds an organization as it
products online using websites or
plays a pivotal role of motivating staff,
social media platforms. By doing this,
enabling staff to expose their
the business reaches out to a lot of
challenges and coordination of
potential customers which in turn
activities.
increases sales. For example, Lafarge
cement has a website where one can
browse through all their product
portfolio. It also has social media
pages where it carries out
advertisements. All this reduces costs

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in the sales of cement, increasing that rely totally on internet and it

profits. could mean business failure.

Also, the use of internet by To add on, information on the internet

Zimbabwean businesses improves can be hacked by competitors. Once a
communication within the economic competitor gets access to confidential
system. Businesses are able inform its information of the business, the
customers of new products or competitor could put it out of the
promotions they might be interested market.
in. This enables the business to reach
Conclusively, the internet is very
out to potential customers it can't
useful to businesses in Zimbabwe but
physically reach because of finance or
it doesn't work alone as it needs the
other limitations. For example,
old fashioned ways to run the
Lafarge cement is able to inform
business.
customers outside the country of their
operations. This improves customer
RESPONSE 2-Victory Muchenga
loyalty and increases market share.
Communication is the key to success
Furthermore, a business can use the
in all relationships business and
internet to carry out market research.
personal. Internet has made much of
The marketing department of Lafarge
communication fast and easier.
cement can put up questions on the
internet and let customers answer Internet plays a vital role as it
which will enable it to make enhances business to create online
necessary improvements to their channels. Therefore this helps the
cement. This will reduce the chances business to stimulates its profits and
of product failure since a variety of increases brand loyalty. For instance,
customers are reached. Apple brand, it has enhanced its
working performance through
However, all this can be affected by
advertising and selling online.
power supply breakdowns in
Zimbabwe. If the power is out it will It is also postulated that through the
mean total haul for those businesses use of internet new working partners
have been evolved. This has led to an
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increase in good communication the banking operations have active

relations in business. For example, automatic email notification on
use of Zoom and Duo, it has increased changes related. Hence an important
level of performance as meetings are role is viewed on internet operations
taken in comfort of homes. to businesses.
Henceforth this has reduced cost for
However, they are may problems
both companies and employees.
inherent in what termed internet.
It is also hypothesized that internet Internet is ideal with use of experts.
had played a great job in maintaining Hence this increases cost to the
level of communication among business for hiring qualified expertise.
workforce. For instance, Econet, it is
Moreso, its leads to decrease in brand
using internet potential to send Emails
loyalty as some business engage in
and massages to their customers.
false advertisements, for example, the
Hence an important role of internet to
dumping of inferior cars by the Japan
its success.
online car selling.
Moreso, internet is an essential tool
In an clear view, through online
for a business to do product survey
selling the business might incur some
and testing. Business research is
costs, for instance, delivery costs.
really important to get data related to
Hence it’s of less important. More so,
target customers. For example, what
it's cost to dominate those internet
Samsung do to enhance it
services.
performance on sales. Advertising its
products social media, therefore it In conclusion, more business take
leads to its growth and decrease in internet of more importance as it
product failure. enhances them to maximize profits.
Thereby this enhances them to target
In a clear view, it enhances the
potential customers.
customer relationship aspect of
business. This has resulted in e-mail
RESPONSE 3
being adopted as one of the most
effective tool in terms of customer Business includes all economic
relationship management, for instance, activities that are under taken in order
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 BS ONLINE SCHOOL-BUSINESS COMMUNICATION

to produce goods and services period of lockdown, besides students

profitable. Economic activities may research.
be undertaken by individual ,
Furthermore, internet enables E
organization or government with the
Commerce. The internet enables firms
aim of making profits. The business
to Target global markets . For
can make use of the internet to carry
instance Jet sells clothes online
out its activities and this has
thereby targeting global markets.
advantages and disadvantages which
are going to be explained below. Last but not least, internet can be used
by firms to do market research. For
First and foremost, better
instance desk research . OK
communication is an advantage of
supermarket can use internet to
using internet. For instance , during
research consumer tastes and
this coved 19 pandemic lockdown,
preference and the demand for certain
managers of Mimosa company can
products. This however serves time
use electronic mails to communicate
compared to field research.
and also hold conferences using video
conferencing. This however makes Although information above may be
communication better and hence true, information obtained from the
improved productivity since workers internet may be outdated. For
are motivated. example Bata shoe company may
research on consumer preference on
Secondly , business opportunities
the internet. The information they get
have risen through internet for
may not fit the preferances since it
instance internet cafes and online
was not researched for the current
lessons. ZIMPOSTS have
consumers. Therefore the information
opportunities of profits due to the
they get will be useless.
internet cafes. Firms research using
the internet at zimpost for a fee and Also internet enables information
hence profits are made by zimpost. hacking. For instance the business
Teachers also are making money may want to build another office
through online lessons during this without informing fellow surbodinates.
These surbodinates may hacke
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information and chances of grapevine design and faults . This refers to

rises. Also some firms may hack problems associated with the structure
information of other firms businesses. or systems in place on an organization
such as the nature of the operation.
To sum up , internet has more
For example unclear organizational
advantages to a business for example
structure which makes it unclear and
e commerce although it has some
confusing to know whom to
disadvantages.
communicate to.

Additionally effective communication

SEMINAR #6 is difficult to achieve within a large
organization because of perception.
EXPLAIN WHY IT IS OFTEN This may be due to interpretating
DIFFICULT TO ACHIEVE information in such a manner one
COMMUNICATION WITHIN A expects or want it to be and refuse
LARGE ORGANIZATION (12). to accept the actual message.
RESPONSE 1 Furthermore it is difficult to achieve
because of transmission problems. For
Effective communication is when a
example wrong channel used . When
message is sent, received and
a wrong channel of communication is
understood and there is feedback.
used . This will affect communication
Initially it is difficult to achieve in a large organization.
communication within an large
To sum up it is very difficult to
organization because of physical
achieve effective communication
barriers. They are normally due to the
within a large organization
nature to the nature and state of the
environment. For example the failure RESPONSE -2
of management to introduce better
and upto date equipment. Effective communication is when a
message is accurately sent,properly
Secondly it is difficult to achieve received and understood as well as
communication within a large
well as proper feedback is sent.It is
organization because of system of
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often difficult to achieve effective Hence leading to ineffective

communication within a large communications.
organisation.This is going to be
deciceve factor in the choise of the
explained as follows.
medium of communication message
To begin with,information of private nature may require
overload.Large organisations share personal contacts whereas formal
information in large scales at a relationship demand official
time.Hence information will take long convention medium of
and my be inaccurate which lead for communication
effective communication to be
difficult to achieve.

Moreover,availability of different
languages.In a large organisation it is
unsual to employ one type of
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languages ,hence differences will be INFORMATION
there.For example if there are
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different types of languages for
example Tonga,Ndebele and Shona
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speakers it will be difficult for them to DISCUSSION GROUPS VIA
communicate effectively with each
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other in an organisation

Additionally,most large factory

organisations contains too much
noise.Misunderstandings between
employees when instructing each
other may arise due to such noises.

Significantly,large organisation has a

lot of departments ,as result of that
they may not understand techinical
language of the other department.
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