DULUX

PAINT COMPANY
 HISTORY OF DULUX PAINTS

ICI Dulux offers a complete

ICI Dulux, a brand by
interior and exterior painting
AkzoNobel, is the world’s
ICI Dulux is the pioneer of solution, starting from the
leading brand of premium
Tinting Systems in Pakistan initial stage of surface
quality paint. Drawing on a
under the label of ICI Dulux preparation and ending with
keen understanding of our the last coat of paint of your
Colour Solutions which
markets’ needs and latest
offers over 2,000 shades favourite colour. Colour
technologies, we aim to
available over all over consistency and quality is our
enrich people’s lives by
Pakistan at designated forte and our customers can
bringing visual delight and
dealer outlets. be confident that the colour
lasting care to their they bring home is exactly
surroundings.
what they paid for.
 AKZONOBEL GROUP

AkzoNobel is a leading global Our portfolio includes well-

paints and coatings company known brands such as With operations in more than
and a major producer of Dulux, Sikkens, 80 countries, our 50,000
specialty chemicals. They International and Eka. people around the world are
supply industries and Headquartered in committed to delivering
consumers worldwide with Amsterdam, the leading products and
innovative products and are Netherlands, we are technologies to meet the
passionate about developing consistently ranked as one growing demands of our fast-
sustainable answers for our of the leaders in the area changing world
customers. of sustainability.
 AKZONOBEL PAINTS
PAKISTAN

At AkzoNobel Pakistan, they carry the

As of June 1, 2012, we are now
traditions and expertise of one of
operating as AkzoNobel Pakistan. With
Pakistan’s oldest and most successful
the head office in Lahore and
companies; ICI Pakistan Limited. The
branches across the country, the
AkzoNobel Group acquired ICI in
AkzoNobel Pakistan family consists of
2008 bringing together the
over 250 talented people and many
innovation, leadership and expertise
others associated indirectly, all
of both companies. Through a
committed to excellence and
scheme of demerger, the Paints
passionate about providing
Business at ICI was separated into a
sustainable solutions to our customers
separate legal entity.
 TYPES OF PAINTS & FINISHES

Interior Paints:
Dulux Velvet Touch: Available in various luxurious finishes
like Rich Matt, Pearl Glo, Diamond Glo, and Metallic tones
(Gold, Silver, Copper, Bronze).
These paints offer a smooth, long-lasting finish and are ideal
for elegant interiors.
Dulux EasyCare: Stain-resistant and anti-bacterial, designed
for high-traffic areas.
Dulux Pentalite: Provides a durable and high-opacity matt
finish for walls.
 Dulux Promise Interior Emulsion

Features:
Anti-bacterial and anti-fungal properties.
Washable and easy-to-clean surface.
ChromaBrite technology for vibrant and long-lasting colors.
Finish:
Matte. Coverage: 13–15 m² per liter per coat.
Purpose:
For bright, safe, and long-lasting interior walls .
 DULUX AMBIANCE VELVET TOUCH

Special Finishes:
Rich Matt: Provides a luxurious, elegant, and non-reflective
look.
Pearl Glow and Diamond Glow: Offer subtle sparkle and a
sophisticated sheen.
Special Effects:
Textured options like linen, marble, metallic, and silk
finishes.
Use: Ideal for creating unique and personalized wall designs.
 DULUX PENTALITE CLASSIC

Features:
High coverage and color fastness.
Durable with a smooth finish.
Finish:
Matte.
Application:
Suitable for homes that require a simple yet
sophisticated look..
 DULUX EASY CARE

Features:
Stain-resistant and easy to clean.
Anti-bacterial and anti-viral properties for
healthier living spaces.
Finish:
Matte.
Best For:
High-traffic areas prone to stains
 DULUX MATT ENAMEL

Features:
Resistance to steam and moisture.
Ideal for kitchens and bathrooms.
Finish:
Matte.
Benefit:
Specially formulated for areas requiring
additional durability.
 TYPES OF PAINTS & FINISHES

EXTERIOR Paints:
Dulux Weather shield: Includes features like UV protection,
anti-algae and anti-fungal properties, and Keep Cool
technology to reduce surface temperatures. It comes in
various finishes, including matt and soft sheen
Specialty Products:
Gloss Enamel: Provides a non-yellowing, high-gloss finish,
suitable for wood and metal.
Aqua Shield: A waterproofing solution that protects against
extreme weather conditions
 DECORATIVE
PAINTS:
Dulux provides high-
quality decorative
coatings for INDUSTRIAL
residential and COATINGS:
commercial interiors
Dulux Industrial
and exteriors. These
focuses on robust
include options like
coatings such as UV-
matt, satin, and gloss
cured, water-based,
finishes, along with and solvent-based
weather-resistant
options. These are
paints like Weather
designed for
shield, which protects
substrates like metal,
against harsh
cement, and plastic,
environmental offering durability and
conditions.
corrosion resistance
for industrial
environments
 AUTOMOTIVE PAINTS:
MARINE COATINGS: Dulux’s automotive range,
Dulux's protective and marine including the Fleet Shield system,
coatings, under the PPG brand, offers primers, topcoats, and
include solutions for shipbuilding, clear coats for car refinishing.
offshore structures, and maintenance These products emphasize
in demanding marine conditions. durability, excellent gloss, and
Products like Amercoat and Sigma options for metallic or solid
Coatings deliver long-lasting finishes. They are suitable for
protection against saltwater both individual car detailing and
corrosion and environmental wear. commercial fleet branding.

AEROSPACE COATINGS:
Aerospace coatings by Dulux offer
lightweight, durable finishes for
planes. These are designed to endure
extreme conditions while maintaining
aesthetic appeal and performance in
high-stress environments
 KEY FEATURES
UV and Heat
Crack-Proof
Protection: Protects Moisture and
Technology: The
Cross-Linking Surface against UV rays and Alkali Resistance:
paint film stretches Anti-Carbonation
Technology: Offers temperatures up to The paint is
up to three times Properties: Helps
exceptional resistance 50°C, minimizing color resistant to
more than prevent structural
to dirt and dust, fading and heat peeling, flaking,
conventional paints, damage by
absorption. It can and damage
effectively covering maintaining a cleaner protecting against
surface for longer reduce surface caused by
hairline cracks. This carbonation in
durations. temperatures by up to condensation or
enhances water concrete.
5°C, contributing to high moisture
resistance and
energy efficiency in environments.
longevity.
homes.
 DURABILITY AND APPLICATION

Longevity: Protects walls for up to 8 years, reducing the need for

frequent repainting.
Finish Options: Includes silk and semi-gloss finishes, with
coverage of approximately 10-12 m²/L per coat.
Application: Suitable for rollers, brushes, or spray, ensuring
versatile use on various surfaces
 COLOUR OF THE YEAR 2024
The color palette "Sweet Embrace" likely consists of soft, warm,
and soothing tones like blush pinks, creamy whites, gentle lilacs,
and warm peaches. Its psychological impact includes:
Warmth & Comfort: Promotes feelings of affection, tenderness,
and emotional security.
Calmness & Tranquility: Encourages relaxation and inner peace.
Positivity & Creativity: Inspires optimism, approachability, and
imaginative thought.
Balance & Simplicity: Offers clarity and harmony through neutral
and grounding tones. Ideal for environments or branding that aim
to evoke care, nurturing, and serenity.
 Understanding the color wheel and it’s use in design
Color Harmony: Helps in choosing color combinations like
complementary (opposite colors), analogous (adjacent colors), or
The color wheel is a fundamental tool in design, triadic (three evenly spaced colors) to create balance and visual
offering a visual representation of colors and appeal. Mood Setting: Colors evoke emotions; for example, warm
their relationships. It consists of primary colors colors like red and orange create energy, while cool colors like
(red, blue, yellow), secondary colors (green, blue and green bring calmness. Understanding the wheel helps
orange, purple), and tertiary colors align color choices with the desired mood. Contrast and Focus:
(combinations of primary and secondary hues). Complementary colors provide contrast, making elements stand
Designers use the color wheel to create out in a space.
harmonious color schemes, enhancing
aesthetics and functionality in their work. Proportional Use: Guides in the proper
ratio of colors, following rules like the 60-
30-10 principle, often applied in interior
design. Dulux Paints Pakistan and the
Color Wheel: Dulux Paints Pakistan offers
a wide variety of hues inspired by the
color wheel, making it easier to select
palettes tailored to specific design needs. .
 Techniques for color selection in
interior and exterior spaces
1. Use the Color Wheel
1. Complementary: Bold contrast (e.g., blue and orange).
2. Analogous: Adjacent hues for harmony (e.g., green, blue-green, blue).
3. Monochromatic: Shades of one color for cohesion.
Tip: Explore Dulux palettes for easy selection.
2. Consider Lighting
Set the Mood 1. Natural Light: Colors shift with time and light direction.
1. Interior: Use cool tones (blues, greens) for 2. Artificial Light: Warm under incandescent, cooler under LED.
calm spaces like bedrooms and warm Tip: Use Dulux’s Visualizer App to preview colors in lighting.
Techniques for Color 3. Texture & Finish
tones (reds, oranges) for energy in living
or dining rooms. Neutrals (whites, greys, 1. Matte: Subtle elegance.
Selection in Interior and 2. Glossy: Vibrant and reflective for accents.
Exterior Spaces Choosing beiges) offer timeless flexibility.
2. Exterior: Match the building's style and 3. Weather-Resistant: Essential for exteriors (e.g., Dulux WeatherShield).
the right colors for interior For luxury, try Dulux Velvet Touch.
surroundings. Neutral and earthy tones
and exterior spaces is
harmonize well with nature.
crucial for achieving a Use the 60-30-10 Rule
balanced and aesthetic 1. 60% Dominant Color: Main walls or
environment. Dulux Paints largest areas.
Pakistan offers tools, 2. 30% Secondary Color: Furniture, trims, or
expertise, and a wide secondary walls.
range of color palettes that 3. 10% Accent Color: Decor and highlights.
Tip: Check Dulux's Color of the Year for
help simplify this process. inspiration!
Here’s a detailed guide:
 Techniques for color selection in
interior and exterior spaces
8.Environmental Context Interior Spaces: 8. Popular Dulux Paints Pakistan Products for
Consider existing furniture, flooring, and Interior and Exterior Interior: Dulux Velvet
accessories to ensure harmony. Exterior Touch: For a premium, smooth finish. Dulux
Spaces: Match the color to the EasyCare: Durable and washable, ideal for
environment. Earthy tones blend with family spaces. Exterior: Dulux Weathershield
landscapes, while bold colors add Powerflexx: Protects against weather extremes.
modern flair. Dulux Weathershield Shine: Adds a durable,
7. Dulux Tools and Services MAKE SHORT glossy finish. 9. Consider Trends and Personal
Dulux Visualizer App: Test colors virtually Preference Dulux emphasizes balancing global
on walls before applying. Expert trends with individual tastes. Their palettes are
Consultation: Professional advice for inspired by natural landscapes, modern
choosing palettes that fit your design lifestyles, and classic aesthetics.
goals. Color Palettes and Trends: Dulux
Paints Pakistan frequently releases
curated palettes, such as their annual
Color of the Year, to inspire creativity.
Color Mixing Demonstration and Practical Relevance
1)Color Mixing Basics 3)Color Mixing Applications
Color mixing is a foundational •Primary: Red, blue, yellow—cannot be mixed.
aspect of design, enabling • Interior: Create custom accent
•Secondary: Mix two primaries (e.g., red + walls, harmonize with decor,
endless customization and
yellow = orange). and use warm/cool mixes to set
tailored aesthetics. With Dulux
Paints Pakistan, designers and •Tertiary: Combine primary and secondary moods (e.g., calming blue-
homeowners can explore the (e.g., blue + green = teal). greens or vibrant yellows).
principles of color mixing to 2)Color Mixing Demo • Exterior: Match landscapes with
create unique hues and achieve •Tools: Dulux sample pots, trays, swatches. earth tones, use bold hues for
desired effects for interiors and •Steps: Start with a base (e.g., white), urban exteriors, and highlight
exteriors.z gradually add colors, mix thoroughly, and test features with custom shades.
on a small area. Adjust as needed. Dulux Weathershield ensures
•Tip: Dulux tinting ensures precise, consistent durability.
results. 4)Dulux Mixing Tools
• Color Mixing Machine: Achieve
precise shades.
• Visualizer App: Test mixes
virtually.
• Expert Advice: Get tailored
palette recommendations.
Color Mixing Demonstration and Practical Relevance
• 5. Benefits of Color Mixing in Design Uniqueness: Achieve tailored
colors not found in standard palettes. Budget-Friendly: Minimize the
need for buying multiple ready-made shades. Precision: Match colors
to specific project requirements. Creative Freedom: Explore infinite
possibilities for personalization.

• 6. Dulux Paints and Relevance in Pakistan Dulux Paints Pakistan

provides high-quality bases and pigments ideal for mixing. Their
products, such as Dulux Velvet Touch for interiors and Weathershield
Powerflexx for exteriors, retain mixed colors beautifully, ensuring
longevity and richness.
THANK YOU
SHAYAN ATIF
ROMANA KHAN
AYESHA FAISAL
KHANSA EMAN
AREEKA MAQBUL