A Project Report on

A study of ACCENTURE Business Strategy And Innovation

Implementation

Submited By :-
Yash Jawalkar

Roll No :-
ZM2325060

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 INDEX
1 Objective of the Study
2 Overview of the project
3 Strategy Development
4 Strategy Implementation
5 Findings
6 Conclusion

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 1) Introduction and objective of the study:-
Accenture is a global management
consulting, technology services, and outsourcing company. It operates in over
200 cities across 120 countries, with a workforce of approximately 700,000
employees. Accenture was founded in 1989 as Andersen Consulting, a spin-off
from the accounting firm Arthur Andersen. In 2001, the company rebranded
itself as Accenture, derived from the phrase "Accent on the Future."

Services:
Accenture offers a wide range of services, including:
Strategy and Consulting: Helping clients develop business strategies, improve
operations, and manage change.
Digital: Providing digital transformation services, including cloud, data
analytics, artificial intelligence, and the Internet of Things (IoT).
Technology: Offering technology consulting, system integration, and
application outsourcing services.
Operations: Providing business process outsourcing (BPO) services, including
finance, human resources, and procurement.

Objectives of the Study:-

➢ To analyze Accenture's current business strategy and identify areas for
innovation.
➢ To develop a strategic plan that integrates innovative solutions to enhance
Accenture's market position.
➢ To design an implementation framework that addresses potential risks and
ensures successful execution.
➢ To assess the outcomes of the implemented strategy and derive actionable
insights.

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2) Overview of the Project:-

This project focuses on evaluating and enhancing Accenture's business

strategy through innovation. Participants will conduct a comprehensive
analysis of Accenture's existing strategic initiatives, market presence, and
innovation practices. The project aims to formulate a strategic plan that
leverages innovative approaches to address identified challenges and
opportunities. An implementation roadmap will be developed, considering
risk management and alignment with Accenture's organizational goals. The
final deliverables include a detailed report and a presentation summarizing the
strategy development, implementation plan, findings, and conclusions.

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3) Strategy Development:-
Conduct a SWOT analysis of the chosen organization to identify opportunities
for innovation.Define clear strategic goals that address market needs and
leverage organizational strengths.

Develop an innovation strategy that includes:

Value proposition

Target market

Competitive advantage

Resources and capabilities required.

1) Value Proposition:- Accenture helps clients achieve their goals by

providing innovative solutions, expertise, and capabilities that deliver
tangible business outcomes.
Key Components of Accenture's Value Proposition:
➢ Innovation: Accenture invests heavily in research and development,
leveraging emerging technologies like AI, blockchain, and cloud
computing to drive innovation.
➢ Industry Expertise: Accenture's deep industry knowledge and
expertise help clients address specific challenges and opportunities.
➢ Global Reach: With operations in over 200 cities across 120
countries, Accenture provides clients with global capabilities and local
expertise.
➢ Collaboration: Accenture fosters collaboration between clients,
partners, and its own teams to drive co-innovation and shared success.
➢ Outcome-Based Delivery: Accenture focuses on delivering tangible
business outcomes, rather than just providing services.

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2) Targer Market:-

➢ Banking and Capital Markets: Accenture serves banks,

investment banks, asset managers, and insurers.
➢ Communications, Media, and Technology: Accenture works
with telecom operators, media companies, and technology firms.
➢ Health and Public Service: Accenture serves healthcare
providers, payers, and government agencies.
➢ Consumer Goods and Services: Accenture works with retailers,
manufacturers, and service providers.
➢ Energy: Accenture serves oil and gas companies, utilities, and
renewable energy providers.
➢ Financial Services: Accenture works with banks, insurers, and
investment firms.
➢ Government: Accenture serves government agencies, defense
departments, and public sector organizations.
➢ High Performance Computing: Accenture works with clients in
the aerospace, automotive, and industrial equipment industries.
➢ Industrial Equipment: Accenture serves clients in the industrial
equipment, aerospace, and automotive industries.

3) Competitve Advantages:-
➢ Global Reach and Scale :- Accenture's vast global network of
over 700,000 employees in more than 120 countries enables the
company to deliver services to clients anywhere in the world.
➢ Industry Expertise:- Accenture's deep industry knowledge and
expertise, gained from working with clients across various
industries, enable the company to provide tailored solutions that
address specific industry challenges.
➢ Digital Transformation Capabilities:- Accenture's expertise in
digital transformation, including cloud, data analytics, artificial
intelligence, and the Internet of Things (IoT), enables the company
to help clients navigate the complexities of digital transformation.
➢ Innovation and R&D:- Accenture invests heavily in research and
development, with a focus on emerging technologies like AI,
blockchain, and extended reality. This enables the company to stay
ahead of the curve and provide innovative solutions to clients.
➢ Strong Partnerships and Ecosystem:- Accenture's partnerships
with leading technology companies, startups, and academia enable
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 the company to provide clients with access to the latest
technologies and innovations.
➢ Talent and Diversity:- Accenture's diverse and global workforce,
comprising people from various cultures, backgrounds, and
industries, enables the company to bring unique perspectives and
insights to clients.
➢ Delivery Capabilities:_ Accenture's global delivery network,
which includes onshore, nearshore, and offshore delivery centers,
enables the company to provide clients with flexible and cost-
effective delivery options.

4) Resources and capabilities required:-

➢ Human Resources:- Experienced professionals with expertise in
various industries, technologies, and business functions. Specialists
in emerging technologies like AI, blockchain, cloud, and data
analytics. Experts with deep knowledge of specific industries, such
as healthcare, finance, or retail. Experienced professionals who can
manage complex projects and programs. 5. Experts who can
collect, analyze, and interpret complex data to inform business
decisions.
➢ Technological Resources:- Access to cloud platforms like AWS,
Azure, or Google Cloud to support digital transformation. Access
to AI and ML tools like TensorFlow, PyTorch, or scikit-learn to
support data analytics and automation. Access to data analytics
platforms like Tableau, Power BI, or QlikView to support data
visualization and insights. Access to cybersecurity tools like
firewalls, intrusion detection systems, and encryption technologies
to support data protection. Access to collaboration tools like Slack,
Microsoft Teams, or Asana to support remote work and team
collaboration.
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➢ Financial Resources:- A steady stream of revenue from clients to
support business operations Investments in emerging technologies,
research and development, and strategic acquisitions to support
growth. A sufficient cash reserve to support business operations
during economic downturns.
➢ Intellectual Resources:- Access to knowledge management
systems that capture and share expertise across the organization.
strong research and development function that identifies emerging
trends and technologies. Access to innovation labs that provide a
space for experimentation and innovation. Partnerships and
collaborations with academia, startups, and other organizations to
support innovation.

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4) Strategy Implementation:-

Strategic Objectives:-
➢ Digital Transformation: Help clients transform their businesses
through digital technologies like cloud, AI, and blockchain.
➢ Innovation: Drive innovation through research and
development, strategic partnerships, and investments in emerging
technologies.
➢ Industry Expertise: Deepen industry expertise to provide
clients with tailored solutions that address specific industry
challenges.
➢ Global Delivery: Enhance global delivery capabilities to
provide clients with flexible and cost-effective delivery options.
➢ Talent Development: Attract, retain, and develop top talent to
ensure Accenture has the skills and expertise needed to deliver
high-quality services.

Implementation Roadmap:-
➢ Short-Term (0-12 months): Invest in digital transformation
capabilities, including cloud, AI, and blockchain. Enhance
industry expertise through strategic partnerships and
acquisitions. Develop global delivery capabilities, including the
expansion of delivery centers.
➢ Medium-Term (1-3 years): Drive innovation through research
and development, strategic partnerships, and investments in
emerging technologies.Enhance talent development programs,
including training and development initiatives.Expand global
delivery capabilities, including the development of new
delivery centers.
➢ Long-Term (3-5 years): Achieve market leadership in digital
transformation, innovation, and industry expertise. Develop a
robust ecosystem of partners and collaborators to drive
innovation and growth.Enhance global delivery capabilities,
including the development of new delivery centers and the
expansion of existing ones.

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5) Findings:-
Accenture's digital transformation capabilities are well-positioned to
help clients navigate the complexities of digital change. Accenture's industry
expertise is a key differentiator, enabling the company to provide tailored
solutions that address specific industry challenges.Accenture's investment in
research and development, strategic partnerships, and innovation initiatives
positions the company for long-term success.

Accenture's global delivery network enables the company to provide

clients with flexible and cost-effective delivery options.Accenture's talent
management strategies, including training and development programs, help
ensure that the company has the skills and expertise needed to deliver high-
quality services.Accenture's technology infrastructure, including cloud, data
analytics, and cybersecurity capabilities, supports the company's digital
transformation and innovation initiatives.

Accenture's revenue growth is driven by its digital transformation,

cloud, and innovation initiatives. Accenture's profitability is strong, with a net
income margin of 11.3% in 2020.Accenture's cash flow is robust, enabling the
company to invest in research and development, strategic acquisitions, and
talent development.

The market for digital transformation, cloud, and innovation services is

growing rapidly, driven by increasing demand from clients.The competitive
landscape for Accenture is highly competitive, with other professional
services firms, such as Deloitte, Ernst & Young, and KPMG, competing for
market share. Accenture has opportunities to expand its market share in
emerging markets, such as Asia-Pacific and Latin America.

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 CONCLUSION

Accenture is a global professional services company that has established itself as a

leader in the industry. Through its digital transformation, cloud, and innovation
initiatives, Accenture is well-positioned to help clients navigate the complexities of
digital change.
The findings of this project highlight Accenture's strengths in:
1. Digital Transformation: Accenture's digital transformation capabilities are
well-positioned to help clients navigate the complexities of digital change.
2. Industry Expertise: Accenture's industry expertise is a key differentiator,
enabling the company to provide tailored solutions that address specific industry
challenges.
3. Innovation: Accenture's investment in research and development, strategic
partnerships, and innovation initiatives positions the company for long-term
success.

Recommendations:-
Based on the findings of this project, the following recommendations are made:
1. Continue to Invest in Digital Transformation: Accenture should continue to
invest in its digital transformation capabilities, including cloud, data analytics, and
artificial intelligence.
2. Develop Talent Management Strategies: Accenture should develop talent
management strategies that attract, retain, and develop top talent.
3. Differentiate Through Innovation: Accenture should differentiate itself
through its innovation capabilities, including research and development, strategic
partnerships, and innovation initiatives.
By following these recommendations, Accenture can continue to position
itself for long-term success and maintain its leadership position in the professional
services industry.

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