BBA 1st sem Business Environment
BBA 1st sem Business Environment
SEMESTER I
SUBJECT CODE 106
SUBJECT NAME Business Environment
EDITED BY Dr. Khushboo Jain
UNIT I
Business Environment
Business
Business is the organized effort of individuals or entities to produce and sell goods and services
for profit, while meeting the needs and wants of customers. It involves various activities such as
production, marketing, sales, finance, and management, all aimed at creating value and
generating revenue. Businesses operate within a framework of legal, economic, social, and
technological environments, and their primary objective is to maximize profitability while
ensuring sustainability and ethical practices.
Environment
The term environment refers to the surrounding conditions, influences, and factors that affect
the existence, growth, and well-being of living organisms or systems. Depending on the context,
"environment" can have different meanings.
Business Environment
The business environment encompasses all external and internal factors that influence a
company's operations, including geographical, demographical, economic, political, social,
technological, and legal elements. It affects decision-making, strategy, and overall success.
Businesses must adapt to these dynamic factors to remain competitive and thrive.
―Environment contains the external factors that create opportunities and threats to the business.
This includes socio-economic conditions, technology and political conditions.‖ – William Gluck
and Jauch
‗‗Business environment is the aggregate of all conditions, events and influences that surround
and affect it.‖—Keith Davis
―The environment of business consists of all those external things to which it is exposed and by
which it may be influenced directly or indirectly‖. —Reinecke and Schoell.
―The total of all things external to firms and industries that affect the function of the organization
is called business environment.‖—Wheeler
―Civilizations require challenges to survive. Thus environment also contains hostilities and
dangers that may be overcome by individuals and organizations.‖—Arnold J. Toynbee
On the basis of the above definitions, it is very clear that the business environment is a mixture
of complex, dynamic and uncontrollable external factors within which a business is to be
operated.
Dimensions of business environment mean all the factors, forces and institutions which have
direct or indirect influence over the business transactions.
General Environment is the most important dimension of business environment as businessman
cannot influence or change the components of general environment rather he has to change his
plans and policies according to the changes taking place in general environment.
Economical Environment
Economic Environment consists of Gross Domestic Product, Income level at national level and
per capita level, Profit earning rate, Productivity and Employment rate, Industrial, monetary and
fiscal policy of the government etc.
The economic environment factors have immediate and direct impact on the businessman so
businessmen must scan the economic environment and take timely actions to deal with these
environments. Economic environment may put constraints and may offer opportunities to the
businessman. After the new economic policy of 1991, lots of opportunities are offered to
businessmen. The common factors which have influenced the Indian economic environment are
(a) Banking sector reform has led to many attractive schemes of deposits and lending money.
The Banks are offering loans at very nominal rate of interest and with minimum formalities to be
completed.
(b) Recent changes in economic and fiscal policy of country have encouraged NRIs and foreign
investors to invest in Indian companies.
(c) Lots of economic reforms are taking place in leasing and financing institutions. The private
sector is allowed to enter in financial institutions; as a result customers are gaining.
Some Aspects of Economic Environment
(i) Role of Private and Public sector
(ii) Rate of growth of GDP, GNP, and Per Capita Income
(iii) Rate of Saving and Investment
(iv) Balance of Trade
(v) Balance of Payment
(vi) Transport and Communication System
(vii) Money Supply in the Economy
(viii) International Debt
Social Environment
Social Environment consists of the customs and traditions of the society in which business is
existing. It includes the standard of living, taste, preferences and education level of the people
living in the society where business exists.
The businessman cannot overlook the components of social environment as these components
may not have immediate impact on the business but in the long run the social environment has
great impact on the business.
For example, when the Pepsi Cola Company used the slogan of ―Come Alive‖ in their
advertisement then the people of a particular region misinterpreted the word ―Come Alive‖ as
they assumed it means Coming out of Graves. So, they condemned the use of the product and
there was no demand of Pepsi Cola in that region. So, the company had to change its
advertisement slogan as it cannot survive in market by ignoring the sentiments of the people.
In India also, there are many Social reforms taking place and the common factors of Indian
Social Environment are:
(a) Demand for reservation in jobs for minority and women
(b) Demand for equal status of women by paying equal wages for male and female workers
(c) Demand for automatic machines and luxury items in middle class families
(d) The social movements to improve the education level of girl child.
(e) Health and Fitness trend has become popular.
Some Aspects of Social Environment
(i) Quality of life
(ii) Importance or place of women in workforce
(iii) Birth and Death rates
(iv) Attitude of customers towards innovation, life style etc.
(v) Education and literacy rates
(vi) Consumption habits
(vii) Population
(viii) Tradition, customs and habits of people
Political Environment
Political environment constitutes all the factors related to government affairs such as type of
government in power, attitude of government towards different groups of societies, policy
changes implemented by different governments etc. The political environment has immediate
and great impact on the business transactions so businessman must scan this environment very
carefully.
The businessman has to make changes in his organisation according to the changing factor of
political environment. For example, in 1977 when Janata Government came in power they made
the policy of sending back all the foreign companies. As a result the Coca Cola Company had to
close its business and leave the country.
The common factors and forces which have influenced the Indian political environment are:
(a) The government in Hyderabad is taking keen interest in boosting I.T. industry, as a result the
state is more commonly known as Cyber bad instead of Hyderabad.
(b) After the economic policy of liberalization and globalization, the foreign companies got easy
entry in India. As a result the Coca Cola which was sent back in 1977 came back to India. Along
with Coca Cola, Pepsi Cola and many other foreign companies are establishing their business in
India.
Some Aspects of Political Environment
(i) Present political system
(ii) Constitution of the country
(iii) Profile of political leaders
(iv) Government intervention in business
(v) Foreign policy of government
(vi) Values and ideology of political parties
Legal Environment
Legal environment constitutes the laws and various legislations passed in the parliament. The
businessman cannot overlook the legislations because he has to perform his business transactions
within the framework of legal environment.
The common legislation passed which has affected the business transactions are Trade Mark Act,
Essential Commodity Act, Weights and Measures Act, etc. Most of the time legal environments
put constraints on the businessman but sometimes they provide opportunities also. The common
instances of Indian legal environment which have influenced business transactions recently are:
(a) Deregulation of capital market has made it easy for businessman to collect capital from
primary market.
(b) Removal of control from the foreign exchange and liberalization in investment is
encouraging foreign investors and NRIs to invest in Indian capital market.
(c) Advertisement of alcoholic product is prohibited.
(d) Compulsory to give statutory warning in Tobacco production.
(e) Delicencing policy of industries.
Some Aspects of Legal Environment
(i) Various laws and legislative acts.
(ii) Legal policies related to licensing.
(iii) Legal policies related to foreign trade.
(iv) Statutory warnings essential to be printed on label.
(v) Foreign Exchange Regulation and Management Act.
(vi) Laws to keep a check on Advertisements.
Technological Environment
Technological environment refers to changes taking place in the method of production, use of
new equipment and machineries to improve, the quality of product. The businessman must
closely monitor the technological changes taking place in his industry because he will have to
implement these
tubes to transistors.
(f) Shift from steam locomotives changes to remain in the competitive market.
Technological changes always bring quality improvement and more benefits for customers. The
recent technological changes of Indian market are:
(a) Digital watches have killed the prospects and the business of traditional watches.
(b) Color T.V. technology has closed the business of black and white T.V.
(c) Artificial fabric has taken the market of traditional cotton and silk fabrics.
(d) Photo copier and Xerox machines have led to the closure of carbon paper business.
(e) Shift in Demand from vacuum its diesel and electric engine.
(g) From typewriter to World Processors.
Some Aspects of Technological Environment
(i) Various Innovations and Inventions.
(ii) Scientific Improvements.
(iii) Developments in IT sector
(iv) Import and Export of Technology.
(v) Technological Advances in Computers.
External environmental factors are events that take place outside of the organization and are
harder to predict and control. External environmental factors can be more dangerous for an
organization given the fact they are unpredictable, hard to prepare for, and often bewildering. It
refers to the environment that has an indirect influence on the business. The factors are
uncontrollable by the business.
Some examples of external environmental factors are:
(a) General Environment / Macro Environment
The general environment consists of interrelated forces that can be categorized into four
elements:
Economic Environment
Socio-Culture Environment
Political Legal Environment
Technological Environment
Scope of Business
The Scope of ―Business‖ is wider than that of the terms ―Trade‖ and ―Commerce―. The terms
trade and commerce are often used synonymously. This usage is not correct.
Trade is one of the branches of commerce. It is concerned with exchange of goods and services.
It performs the function of acting as an intermediary and thereby it transfers goods from the
producer to the consumer. On the other hand, commerce is a wider term. It includes ―Trade‖ as
well as, Aids to trade i.e. the various activities which facilitate trade.
The term business may be classified into Industry and Trade and commerce. Industry is referred
to as production of goods and materials while Trade and commerce refers to distribution of
goods and materials manufactured. The image below gives a clear-cut picture of the nature and
scope of business.
Characteristics of Business:
Businesses, regardless of their size or industry, share several fundamental characteristics. These
traits define how they operate, create value, and interact with their environment. Here are the key
characteristics of a business:
1. Economic Activity
A business engages in activities with the primary goal of earning profits by producing
goods or providing services. This economic activity distinguishes a business from other
organizations, like charities or nonprofits.
2. Profit Motive
The primary goal of a business is to generate profit. While social and environmental
responsibilities are increasingly important, financial gain remains the main driver behind
most business activities.
3. Risk and Uncertainty
Businesses operate in environments filled with uncertainty, whether due to market
fluctuations, changes in consumer demand, competition, or regulatory changes.
Entrepreneurs and business owners accept the risks involved with the potential for profit
or loss.
4. Production or Procurement of Goods and Services
Businesses produce goods or procure them for resale, or provide services. These activities
satisfy consumer needs, creating value in the process. Whether manufacturing a product,
offering a service, or reselling goods, this production aspect is fundamental.
5. Exchange or Sale
Businesses must exchange their products or services in the marketplace to generate
revenue. The process of selling to customers—whether individuals, other businesses, or
government entities—is critical to a business's sustainability.
6. Continuity and Regularity
Business activities are conducted on a continuous and regular basis, distinguishing
businesses from one-time ventures or hobbyist activities. Regular transactions are
essential for defining an organization as a business.
7. Creation of Utility
Businesses create utility or value by transforming raw materials into useful products or
providing services that fulfill needs. The four types of utility businesses typically create
are:
o Form Utility: Enhancing the value of a product by changing its form or function.
o Time Utility: Making products available when needed.
o Place Utility: Ensuring goods are available where customers want them.
o Possession Utility: Allowing customers to own or use the product.
8. Customer Satisfaction
Businesses exist to meet the needs and demands of their customers. Customer satisfaction
leads to repeat business and loyalty, which are essential for long-term success. In modern
times, focusing on customer-centric approaches has become a key competitive advantage.
9. Human Involvement
A business requires human resources to function. Employees, managers, and leaders
drive business operations, from decision-making to production and sales. Effective
management and employee satisfaction are crucial for success.
10. Legal and Ethical Obligations
Businesses must comply with legal requirements, such as registration, taxation, and
regulations specific to their industry. Additionally, ethical considerations, including
corporate social responsibility (CSR), are increasingly important in how businesses
operate and are perceived by stakeholders.
11. Dynamic and Flexible
A successful business adapts to changing environments, such as shifts in consumer
preferences, technological advancements, or economic conditions. Flexibility and
innovation are key for a business to stay competitive.
12. Capital Requirement
Businesses need capital for starting, running, and expanding operations. This capital may
come from various sources such as investors, loans, or retained earnings.
13. Competitive Environment
Businesses typically operate in competitive markets, where they must differentiate their
products, services, or operations from those of competitors to attract customers and
survive.
Each of these characteristics defines what makes an entity a business and guides how it operates
and evolves in the marketplace.
4. Mixed Economy
Characteristics:
Combination of Market and Command Systems: Incorporates elements of both
capitalism and socialism.
Private and Public Ownership: Coexistence of privately owned businesses and
government-owned enterprises.
Regulation and Intervention: Government regulates certain sectors to correct market
failures and provide public goods.
Social Welfare Programs: Implementation of social safety nets like healthcare,
education, and unemployment benefits.
Examples:
Most modern economies, including the United States, United Kingdom, Germany, and
France
Scandinavian countries (with more pronounced welfare states)
Advantages:
Balance of Efficiency and Equity: Combines the efficiency of markets with the equity
of government intervention.
Flexibility: Can adapt to changing economic conditions by adjusting the balance between
market and state control.
Protection of Public Interests: Ensures provision of essential services and protection
against market failures.
Disadvantages:
Potential for Conflict: Balancing private and public interests can lead to conflicts and
inefficiencies.
Higher Taxes: Funding government programs may require higher taxes, which can be a
burden on individuals and businesses.
Regulatory Complexity: Extensive regulations can lead to increased bureaucracy and
reduced economic freedom.
5. Socialist Economy
Characteristics:
Public Ownership: Major means of production are owned and controlled by the state or
the community.
Planned Allocation: Central planning determines production and distribution of goods
and services.
Redistribution of Wealth: Emphasis on reducing income inequality through
redistribution policies.
Social Welfare: Strong focus on providing universal access to education, healthcare, and
other social services.
Examples:
Historically: Yugoslavia, Maoist China
Present-day: Venezuela, some aspects in Nordic countries (though these are typically
mixed economies)
Advantages:
Economic Equality: Aims to reduce disparities in wealth and income.
Access to Essential Services: Ensures that all citizens have access to basic needs and
services.
Focus on Long-term Goals: Can prioritize long-term societal goals over short-term
profits.
Disadvantages:
Inefficiency: Lack of competition and profit motive can lead to inefficiency and resource
wastage.
Limited Incentives: Reduced incentives for innovation and productivity among workers
and managers.
Bureaucratic Challenges: Central planning can result in slow decision-making and
bureaucratic inefficiencies.
6. Communism
Characteristics:
Classless Society: Strives for a society without classes, where all property is communally
owned.
Statelessness: The state is supposed to wither away, leading to a self-managed, stateless
society.
Common Ownership: All means of production are owned collectively, eliminating
private property.
Economic Planning: Production and distribution are centrally planned to meet the needs
of the community.
Examples:
Theoretical model as described by Karl Marx and Friedrich Engels
Practically attempted in the former Soviet Union, Maoist China, and North Korea (with
significant deviations)
Advantages:
Equality: Aims to eliminate social and economic inequalities.
Collective Ownership: Prevents exploitation by eliminating private ownership of the
means of production.
Focus on Community: Emphasizes the collective good over individual interests.
Disadvantages:
Implementation Challenges: Historical attempts have led to authoritarian regimes rather
than stateless societies.
Lack of Incentives: Absence of personal incentives can stifle innovation and
productivity.
Economic Inefficiency: Central planning has often resulted in poor resource allocation
and economic stagnation.