PRERNA’2024

A CSR CASE STUDY COMPETITION

Enactus Sri Guru Gobind Singh College of Commerce

KRISH JAIN KARTIKEY DUA GAURIKA HASIJA SRINIDHI S

9667420869 8248687048
9910771122 7835973831
srinidhisivasubramanian@
[email protected] [email protected] [email protected] gmail.com
SGGSCC SGGSCC SGGSCC SGGSCC
COMPANY OVERVIEW PRODUCT
OFFERINGS
Everline Consumer Goods (ECPL), with a legacy Personal Care
spanning over 125 years, stands as a global Soaps
Toiletries
powerhouse in fast-moving consumer goods, Cosmetics
blending innovation, quality, and sustainability to serve
millions worldwide. Household Care
Mosquito repellents
Insecticides
Surface disinfectants
Serving 500 Laundry detergents
million+ "Good & Green" CSR Spending
customers Philosophy :FY 2022-23):
₹31.15 crore Hygiene Care
globally
Skincare products
Haircare with
natural ingredients

CURRENTLY CSR INITIATIVES COMPETITORS

OPERATIONAL IN PILLARS
Environmental HUL
India Sustainability.
Indonesia ITC
Health and Hygiene INSECTICIDES MARKETED
Latin America Initiatives. UNDER
United states NESTLE
Community
Africa Development and
Innovation DABUR
ALIGNING CSR INITIATIVES The Goal Aims to
achieve -
Ensure Healthy Lives
WITH SUSTAINABLE DEVELOPMENT GOALS Promote Well Being for
all ages
Initiative -
Project EMBED targeting
The Goal Aims to - Initiative - Malaria Elimination
Ensure sustainable Actively works on waste The Goal Aims at -
Strengthing and Vaccination for 110,000
consumption and and packaging people during COVID 19
management o reduce revitalizing the Global
production patterns.
environmental impact Partnership for
Sustainable
Development
Initiative - The Goal Aims to -
Reduce inequality within
The Goal Aims to Partnering with and among countries.
Initiative -
promote - Government
Sustained, inclusive Enhancing and NGO’s Initiative -
and sustainable employability, ensuring initiatives Initiatives aim to uplift
economic growth and supporting align with local underrepresented
Full and productive sustainable groups, focusing on
livelihoods for needs and
employment and creating an equitable
marginalized sustainibility goals environment for all.
decent work for all.
communities.

The Goal Aims to - Initiative -

Climate change mitigation
The Goal Aims to Initiative -
Combat Climate Change strategies which aim at achieve -
and its impact Food Security Provided 4400 food
reducing greenhouse packets to around 22000
gas emissions. Improved Nutrition
End Hunger people during COVID 19
FRAMEWORKS AND METRICS TO EVALUATE
THE SOCIETAL IMPACT

SOCIAL RETURN ON INVESTMENT BENEFICIARY SAMPLING

Using this approach, we can quantify FOCUS

the social and environmental
benefits related to ECPL’s Rs. 31 Evaluate the impact on target groups by ECPL’s
crore investment. CSR projects.

METHODOLOGY

Defines Scope: Project EMBED, shared

value approach initiatives, etc. Defining the CSR objectives, Tracking direct
Calculates inputs and outcomes and provides and indirect beneficiaries, Using surveys,
valuable insights using SROI ratio. group discussions,etc for feedback and
Measuring the changes in key impact areas.

APPLICATION
Quantifying societal benefits enables the
measurement of CSR initiatives that enhances Align collected data with ECPL's goals to gather insights,
stakeholder trust and improves decision-making. develop case studies, and include findings in Impact
Assessment reports, GRI and SDG frameworks.
FRAMEWORKS AND METRICS TO EVALUATE
THE SOCIETAL IMPACT

KEY PERFORMANCE INDICATORS QUALITATIVE ANALYSIS

They are quantitative indicators that help monitor and assess
an organization’s performance numerically in key areas.
Surveys: Using mobile-based applications, surveys
Environmental Impact Indicators including structured questions to gather feedback
from stakeholders can be initiated.
Tracks progress after water stewardship, waste and
packaging management efforts.
Pre- and post-surveys assess changes and combine
Metrics include greenhouse gas emissions levels,
results a full impact narrative.
water recycling rate, renewable energy usage,
carbon footprint

Community Development Metrics Health Impact Indicators

Evaluates outcomes of ECPL’s volunteering and
Incorporates the number of people trained
community development projects.
during Project EMBED, vaccine coverage rates
variations in employment rate, volunteer
participation rates, number of participants in in urban and rural areas during COVID 19.
training programs.
EXPLORING POTENTIAL CSR THEMES

WOMEN EMPOWERMENT PROJECT UJJWAL NARI

Project Ujjwal Nari will empower rural women, creating financially independent
Example: Hindustan Unilever
Initiative: Project Shakti leaders and contributing to community growth and gender equality.
Empowering rural women by Workshops on

AIM
providing entrepreneurial Appointing women tailoring, handicrafts
opportunities as official Targeting 200-250
Women become distributors distributors of ECPL W om en women for training
as D istrib uto rs
IMPACT

of Hindustan Unilever products. Forming Self-Help

products, offering economic Groups to support
independence Distribution of food cottage industry
and sanitary pads.
startups
S k ill D e v e l o p m e n t
Gender Equality Generating over 300
Skill Development new job Impact:
Increased Market Reach opportunities for Financial
women in rural areas. Independence
Brand Loyalty S a n it a r y P a d s Promoting
Impact: Entrepreneurship
Steady income
sources. Impact:
Bi-monthly distribution of
Enhancing the Promoting
sanitary pads in rural areas.
economic stability menstrual hygiene
Collaborating with
gynaecologists for health education. and access to sanitary
products.
EXPLORING POTENTIAL CSR THEMES

Feeding the Poor and Homeless PROJECT ANNAPURNA

Project Annapurna will strengthen community ties, address hunger, and create
Example: Tata Trusts
Initiative: Hunger-Free India lasting impact in rural and underserved communities
Empowering Communities Deliver nutritious Providing Food and

AIM
by Providing Nutritious meals once a week Volunteer Support
Food Cater to 5000 people Utilizing Local NGO
and 1000 families C o ll a
Improved nutrition and b o r a ti o n w it h L o c al N G O Networks
IMPACT

Focus on remote and

health for underserved Shared Distribution
rural communities
communities, long-term Responsibilities
Cover 10 villages
benefits in well-being.
each week Monitoring and
W eekl Impact Evaluation
Combating Hunger Collaborating with y M e al D istri b u ti o n
Strengthening Community local caterers in Creating
Engagement Mumbai and other employment
Healthier Communities districts, such as Bhoj opportunities for
Positive Brand Image Catering Services. C aterin g S ervices women
Ensurance of quality, Strengthening
healthy food with
community ties by
proper packaging.
Ensurance of careful involving local
C o m m u n ity
handling and efficient members
transport of meals Enhancing brand
loyalty through CSR
EXPLORING POTENTIAL CSR THEMES
Rural Infrastructure Development Future Vision & Contigency Plans
Example: ITC
Initiative: e-Choupal Building healthcare centers to offer basic
medical services and improve the health
Connecting farmers to
outcomes of rural populations.

AIM
markets via digital platforms
for better access to resources

Infrastructure improvements Promoting long-term, sustainable growth by

IMPACT

like roads, irrigation, and focusing on infrastructure that meets the basic
digital access needs of rural communities while supporting
their future growth.
Renewable Technology - Solar Energy
Example: Mahindra Shifting to solar energy will allow to significantly
Initiative: Susten’s Solar reduce dependence on traditional energy
generate 1,000 MW of sources, leading to long-term cost savings.
AIM

renewable energy through

solar power by 2025
Solar thermal technology, specifically parabolic
trough collectors, offers a game-changing
IMPACT

Reduced carbon footprints

and providing sustainable alternative. By harnessing the sun's energy to
energy solutions to directly heat water. This is an alternative to
communities CIP which stands for cleaning-in-place process.
 ESG REPORTING MECHANISMS
ESG reporting is how organisations articulate their progress and performance in environmental
sustainability, social responsibility, and governance practices.

MECHANISMS USED Technology Integration

Global Reporting Initiative
Impact Analysis Tools
The Global Reporting Initiative (GRI) is an
independent organization providing a sustainability Mobile App- Stakeholder
ESG framework. It focuses on material issues
✅ Real-time project updates
relevant to stakeholders.
✅ Monitor impact and performance SUBSCRIBTION

Sustainability Accounting Standards Board

✅ Resource allocations and budgets MODEL

Identifies sustainability issues that might Digital Dashboard - Volunteers

impact financial performance and enterprise value ✅ Sign up for events
for companies. Factors - environment, social ✅ Track volunteer hours
capital, human capital, business model and ✅ Communicate with project managers
innovation, and leadership and governance ✅ Receive real-time updates SUBSCRIBTION
MODEL
Social Audits - Employees
ISO 26000
✅ Conduct surveys and collect feedback
Developed to help organizations effectively
✅ Track CSR and their social impact
assess and address social responsibilities
✅ Generate detailed reports Pay-as-you-go
that are relevant and significant to their mission
and vision ✅ Ensure data accuracy and compliance Options
STEPS FOR ESG REPORTING

E S G
Green Catering Women Transparent
Empowerment Reporting
Implementing energy-
efficient catering Job opportunities and Using online dashboards
processes to reduce skill development for for real-time tracking and
environmental impact. financial independence reporting

Packaging and Community

Sourcing Engagement Fair Wages
Using eco-friendly
Strengthening Ensuring fair wages and
materials and locally
sourced ingredients for community collaboration benefits for all employees
catering for sustainable growth

Transition to Solar Enhancing Schools Government

and Hospitals Compliance
Shifting to solar power
for operations, reducing Improving education and Adhering to local
healthcare facilities for regulations and standards
reliance on fossil fuels. for all initiatives
rural communities
 APPENDIX

https://obata.com/the-7-step-esg-reporting-process/
https://www.linkedin.com/pulse/decarbonizing-fmcg-sector-how-solar-heat-can-cleaning-akshay-makar-vznhc/
https://www.linkedin.com/advice/1/whats-best-corporate-social-responsibility
https://d9udoyz3nlfj8.cloudfront.net/energy/media/Sampling_Guidance_English.pdf
https://www.nestle.in/sites/g/files/pydnoa451/files/2022-08/Corporate-Social-Responsibility-Policy.pdf
https://www.brightest.io/measure-corporate-social-responsibility
https://www.financialexpress.com/business/industry-how-fmcg-industry-is-pledging-to-promote-sustainable-practices-3452356/