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REIMAGINING COMMUNICATION:
MEDIATION
Typeset in Bembo
by Swales & Willis, Exeter, Devon, UK
CONTENTS
2 Intangible Photography 22
Grant Rivers and Chris Ingraham
3 Cinema Studies 40
Sean Maher
4 Video: Aesthetics/Agonism/Anti-Dialectics 55
Timothy Barker
[A]s much as architects are expected to create structure and order in the
world through planning and building, information architects were
expected to draw lines and derive some kind of order in dataspace, their
primary task being to make this information simpler, more direct, and
ultimately more comprehensible.
(Resmini & Rosati, 2012, p. 4)
Similarly, the purpose of this series is to try to capture the “dataspace” of com
munication studies today directly and as a comprehensible whole grounded in
where it has been and inferring where it seems to be going. The chapter
topics also facilitate “crosstalk” across the volumes—a desired aspect of our
schema. Thus, while eschewing maps and frameworks, we are not offering “an
intellectual patchwork” for a field that “[f]rom the beginning … was critiqued
for having no core” (Zelizer, 2016, p. 223).
x Series Introduction
social development suddenly emerge while others vanish. The ultimate pur
pose of periodization is to establish compelling, often teleological or cyclically
structured narratives relying on a sequence of communication eras defined
through different technological paradigms (Balbi & Kittler, 2016, p. 1972).
With respect to conceptual temptations toward periodization, cycles, and
telos, our IA looks forward as much as backward, considering the animal plane
of sensorimotor interactions with affordances as ontologically flat with the
plane of the cybernetic meaning-maker. Our claim is that this distinctive IA
approach is somewhat different from those grand dichotomous periodizations
of the field that have come before. As our IA cuts across disciplinary boundar
ies, it is difficult not to acknowledge “that the politics of interdisciplinarity is
always a politics of the moment” (Shome, 2006, p. 2). So, the image of the brain
computer interface, strategically placed as the final chapter in the Mediation
volume, is of our present time. But in parallel, we have also chosen the most
primordial and earliest human moment—sensorimotor interactions with affor
dances in an environment—if only to give our best wishes to the historical
chances at the bio-cybernetic frontier of communication media technologies
today.
The reconsideration of binaries becomes complex when it comes to institution
alized dichotomies in the historical record—such as the debates related to the cat
egorization of communications in the academy as a field or a discipline (Phillips,
2016, p. 691), where such categorizations are often suspended between institu
tional forces of “cohesion and fragmentation” (Nordenstreng, 2007, p. 212). In an
attempt to escape the limits of institutionalized dualities, our IA tries to acknow
ledge and accommodate a multiplicity of perspectives within an egalitarian treat
ment of both the phenomena studied and the methodologies by which these are
studied. In this series, we have placed a strong emphasis on technologies as the
recent convergence of media, content, industries, and audiences have presented
“significant difficulty separating our ideas about communication from the techno
logical advance of media” (Herbst, 2008, p. 604). These difficulties are still far
from being overcome and are at the core of the problematics studied by commu
nication researchers. Debates around disciplinarity often relate to issues regarding
the status of communications in the academy, such as “the desires for monopoliza
tion, legitimization, and recognition” (Stalker, 2014, p. 172), “expansion, monop
olization and protection” (p.173), and “professional identity” (First & Adoni,
2007, p. 252). Such debates are somewhat removed from our IA since we
presume the relevance of communication to all disciplines and indeed all fields, as
well as its essence as a permanently open form of inquiry capable of utilizing the
full array of methods including those that are increasingly computational in
nature. Communication studies have always been defined by its undefinability
because what does not count as communication? It has always been “poly” in its
methodologies and scope of interests since the founding of its first units in the
academy.
xii Series Introduction
The so-called “field” of communication is, of course, not a field by any aca
demic definition. It has no boundaries. It is equally hospitable to the advertis
ing agency seeking evidence to support the slogan “it pays to advertise,” and
to the semanticist seeking closer definitions of “meaning.”
(Karin, 2003, p. 4)
Some academic fields such as history and philosophy, are more central in the pursuit
of liberal arts, while others such as business administration and engineering, are
more related to career development. The discipline of communication in fairly
unique as it crosses these boundaries (Morreale, Osborn, & Pearson, 2000, p. 1).
It is in this spirit of crossing the boundaries between theory and practice, or pro
fessional practice and liberal arts, that we have conceived our editorial project as an
IA, as IA is a form of communication design. Our research backgrounds are
grounded in computer mediated communication (multimodal display and inter
active sports technologies, for Filimowicz and Tzankova respectively). In our lines
of research, there are no real institutional, practical or conceptual barriers that pre
vent easy crossover between poetic hermeneutic mullings and concrete systems
design—to name just two ends of the many fluid spectrums of transdisciplinary
inquiry in our work. For more than a decade now, the field of Human-Computer
Interaction has initiated an increased interest in so-called “third wave HCI,” where
meaning-making has become exponentially central to the design of computational
artefacts. The material character of interactive artefacts is far from being foreign to
communication as its origin—the Latin word communicatio—refers to social func
tions organized around tangibles.
mutual recognition. Its sense was not in the least mentalistic: commuicatio
generally involved tangibles.
(Peters, 2001, p. 7)
References
Amdahl, G. M., Blaauw, G. A., & Brooks, F. P. (1964). Architecture of the IBM
System/360. IBM Journal for Research and Development, 8(2), 21–36.
Balbi, G., & Kittler, J. (2016). One-to-one and one-to-many dichotomy: Grand theories,
periodization, and the historical narratives in communication studies. International
Journal of Communication, 10(2016), 1971–1990.
Carey, J. W. (2009). Communication as culture: Essays on media and society. New York/
London: Routledge.
Craig, R. T. (1999). Communication theory as a field. Communication Theory, 9(2),
119–161.
First, A., & Adoni, H. (2007). The never-ending story: Structural dilemmas and
changing solutions in the communication field. Mass Communication and Society, 10
(3), 251–273.
Herbst, S. (2008). Disciplines, intersections, and the future of communication research.
Journal of Communication, 58(4), 603–614.
Jensen, K. B., & Neuman, W. R. (2013). Evolving paradigms of communication
research. International Journal of Communication, 7(2013), 230–238.
Kane, O. (2016). Communication studies, disciplination and the ontological stakes of
interdisciplinarity: A critical review. Communication and Society, 29(3), 87–102.
Karin, W. J. (2003). Wilbur schramm was not the founder of our discipline: New
findings on the history of communication research. Conference Paper: International
Communication Association 2003 Annual Meeting, San Diego, CA, pp. 1–9.
Livingstone, S. (2007). Internationalizing media and communication studies: Reflections
on the international communication association. Global Media and Communication, 3(3),
273–288.
Livingstone, S. (2009). On the mediation of everything: ICA presidential address 2008.
Journal of Communication, 59(1), 1–18.
Löblich, M., & Scheu, A. M. (2011). Writing the history of communication studies:
A sociology of science approach. Communication Theory, 21(1), 1–22. https://doi-org.
proxy.lib.sfu.ca/10.1111/j.1468-2885.2010.01373.x
Morreale, S. P., Osborn, M. M., & Pearson, J. C. (2000). Why communication is
important: A rationale for the centrality of the study of communication. Journal of the
Association for Communication Administration, 21(2000), 1–25.
Nastasia, D., & Rakow, L. (2005). What is communication? Unsettling a priori and
a posteriori approaches. The International Communication Association, Philosophy of
Communication Division. 1 November 2005. Retrieved online http://citation.allaca
demic.com/meta/p_mla_apa_research_citation/0/9/3/2/6/pages93260/p93260-1.
php. Accessed online Apr 18th, 2019. Washington DC.
Nordenstreng, K. (2007). Discipline or field? Soul-searching in communication research.
Nordicom Review, Jubilee Issue (2007), 211–222.
Peters, J. D. (2001). Speaking into the air: A history of the idea of communication. Chicago, IL:
University of Chicago Press.
Phillips, L. (2016). Epistemological (Im)possibilities and the play of power: Effects of the
fragmentation and weak institutionalization of communication studies in Europe.
International Journal of Communication, 10(2016), 689–705.
Resmini, A., & Rosati, L. (2012). A brief history of information architecture. Journal of
Information Architecture, 3(2), 1–12. Retrieved at http://journalofia.org/volume3/
issue2/03-resmini/. Accessed online Apr 22, 2019. Originally published in Resmini,
xvi Series Introduction
From popular texts and public discourses to scholarship and research, the use
of the word ‘communication’ has been on the rise in academic, professional,
and everyday contexts. But what exactly is ‘communication’? Is it possible to
not communicate? How does communication work? What are the disciplinary
boundaries of communication studies and what is its object of investigation?
Reimagining Communication: Mediation addresses these questions by presenting
a survey of the foundational theoretical and methodological approaches in commu
nication studies. As the field has been continuously growing and reaching new
horizons, this volume specifically synthesizes major trends within the trajectory of
fundamental ideas that have served as its base and continue shaping its sub-branches,
covering topics related to the technologies of communication. By presenting
perspectives illustrated by concrete examples on the topics of Media Archaeology,
Photography, Cinema, Video, Sound, Animation, Comics, Visualizations, Games,
Augmented Environments, Social Media, Consumer Generated Content, Stream
ing, Copyright, Digital Copies, Algorithms, Digital Privacy, Embodied Conversa
tional Agents, and Brain–Computer Interfaces, this volume synthesizes the complex
relationship of communication to media technologies and its forms in a uniquely
accessible and engaging way.
Chapter 1 – Francisco Javier Frutos and Carmen López San Segundo’s
‘Media Archaeology and Mediation: the Magic Lantern as an Object of
Theoretical Reflection’ – applies media archaeology methods to explicate
the magic lantern shows at the turn of the 19th and 20th centuries. These
events featured media devices such as the fantascope, megascope, solar
microscope, and projection lantern that have been understudied in commu
nication studies.
xviii Introduction
part of the everyday imaginary around new digital technologies. Anxieties and
desires around algorithms center on questions related to agency and control, and
whether these are to be situated in human or technological domains. The concept
of delegating human agency is suggested as a productive strategy for dealing with
these questions.
Chapter 17 – Thomas N. Cooke’s ‘Digital Privacy and Interdisciplinarity: Ten
dencies, Problems, and Possibilities’ – discusses historical and contemporary debates
around digital privacy in communication studies. The interdisciplinarity of scholarly
treatment in particular has revealed many of the tensions faced by researchers in this
area. The chapter also considers normalizing tendencies amongst scholars and
emphasizes the need for new theoretical approaches in this area of inquiry.
Chapter 18 – Sergio Sayago and Josep Blat’s ‘Reimagining Communication
with Conversational User Interfaces: Anthropomorphic Design and Conversa
tional User Experience’ – consider the new interfaces that are allowing us to
talk to our technologies. Two important issues in the design of conversational
user interfaces are explored – anthropomorphism and conversational dialogue.
The authors review current and seminal works in the field, and how they
have applied these issues in their recent research.
Chapter 19 – David J. Gunkel’s ‘Brain–Computer Interface’ – relates the
new interfaces between neurons and computational devices to the larger
encompassing area of human–computer interaction. These new technologies
allow for data input and output between the central and peripheral nervous
systems, and the nearby informatic environment. The chapter also considers
brain–computer interfaces in relation to science fiction in order to obtain an
outlook on future applications and design developments.
Michael Filimowicz
Veronika Tzankova
Note
The chapter summaries here have in places drawn from the authors’ chapter
abstracts, the full versions of which can be found in Routledge’s online reference
for the volume.
1
MEDIA ARCHAEOLOGY AND
MEDIATION
The Magic Lantern as an Object of
Theoretical Reflection
Introduction
The public or private sessions of magic lantern that combined the projection of
images, the recitation of texts and the interpretation of musical melodies reached
an important sociocultural relevance at the international level in different con
texts related to science, education and popular culture between the nineteenth
and twentieth centuries. In order to reach their objectives, these sessions used
a new device. This device adopted different names such as ‘phantoscope’,
‘megascope’, ‘solar microscope’ or ‘projection lantern’, and it was recognized as
a very popular means of social communication under the generic term of ‘magic
lantern’. It was a means that Charles Dickens himself compared, for its versatility
and variety of content, to no less than the city of London. In 1846, in Lausanne
(Switzerland), the British author when he started working on Dombey and Son
confessed to his biographer and friend John Forster that he felt nostalgia for the
London urban bustle with the following words:
known under the pseudonym Stendhal – also did so and compared the magic
lantern with his own head. He did this in Rome, Naples and Florence in 1818,
a book that is a declaration of his love for Italy and which has now passed into
history to describe so-called ‘Stendhal syndrome’, the kind of ecstasy that occurs
when contemplating an accumulation of art and beauty over very little space
and time: ‘My head is a magic lantern; I am having fun with the crazy or tender
images that my imagination presents to me’ (Collignon, 1868, p. 188).
The magic lantern sessions, which caught the attention of such illustrious
celebrities, had as their central element the projection slides. Habitually they
were made of transparent glass, the slides were the basis of any session – public
or private, educational or playful – and they illustrated fables, tales, allegories,
comedies, dissemination subjects or current events. One of them inspired
Arthur Rimbaud to write in Roche, in 1873, part of his famous poem ‘A
Season in Hell’. In the only work published by the French poet, one of the
most popular religious magic lantern images is referenced; and he described
himself as a ‘master of phantasmagoria’ (Rimbaud, 1970, p. 25).
By the end of the nineteenth century, after being a part of all areas of the
social sphere, the magic lantern was an extremely versatile device. Therefore,
it is not surprising that it was a very heterogeneous market, competitive and
with a diversified demand articulated around it. A market consequence of
a highly fertile industrial and commercial activity that was oriented to both
dissemination and entertainment, it was aimed at two well-defined sectors: the
professional, with products and services for institutions and public shows; and
the domestic sector, for the amateur and children’s market. They were wit
nesses in both the public and in the private spheres, as the first pages of the
famous novel By the Way of Swann showed, the first volume, published in
1913, of the seven that compose In Search of Lost Time. A text in which
Marcel Proust evokes a typical domestic session of the magic lantern gives rise
to the French author to introduce the conflicts of the protagonist of the work:
‘Someone had had the happy idea of giving me, to distract me on evenings
when I seemed abnormally wretched, a magic lantern, which used to be set
on top of my lamp while we waited for dinner-time to come’ (Proust, 2017,
p. 37).
Although the magic lantern developed a successful equipment industry and
satisfied a varied demand for consumer practices, from the development of
various expressive forms, its interest as a scientific object unfortunately has
been outside of the academic research focus until the late twentieth century.
Frutos and López (2008) indicate the dispersion of its collections and its con
ceptual lack of definition as an object of study – both due to the chronological
breadth of their history, which runs between the seventeenth and nineteenth
centuries, as well as the controversial interpretation which linked the magic
lantern with the term ‘precinema’ – these would be two of the reasons that
explain why the magic lantern was for decades a media in the shade.
Media Archaeology and Mediation 3
Fortunately, there has been a change of trend over the last two decades which
has shed light on the magic lantern and has resulted in the redoubled editorial
efforts of the prestigious English association The Magic Lantern Society, in the
works of ‘Media Archaeology’ – Zielinski (2008), Hutahmo and Parikka
(2011) – or in the development of international multidisciplinary research pro
jects such as ‘A Million Pictures: Magic Lantern Slide Heritage as Artefacts in
the Common European History of Learning’; ‘Dynamics of Educational and
Scientific Renovation in Secondary School Classrooms (1900–1936): An Iber
ian Perspective’; ‘B-magic or The Magic Lantern and its Cultural Impact as
Visual Mass Medium in Belgium (1830–1940)’; or ‘Educational and Scientific
Challenges of the Second Spanish Republic: Internalization, Popularization
and Innovation in Universities and Schools’.
To follow the previous trend the present text conceives the magic lantern
as an archaeological object of study and for this reason it relies on current
theory from media archaeology and the genetic-cultural approach. The pre
sent text has tried to provide a vision of ‘Media History’ – in which the
magic lantern is inscribed as an object of study – it is closer to what would
be a hypothetical ‘natural history of the sign’ in the terms Vygotsky formu
lated (1991). This approach would contribute to make an appropriate ana
lysis of the role played by the mediated communication – mediation social
and instrumental – in the formation and development of the human being
as a historical-cultural being.
It is not only the history of cinema that has turned the magic lantern into
a mere antecedent of its object of study. Historia de la Fotografía (Sougez, 1991)
reproduces the same blueprint of estrangement proposed by cinematic histori
ography and places magic lanterns in a phase labelled ‘prephotography’:
‘Another kind of theoretical limbo that equally seeks to legitimize archaeo
logically the sectoral history of photography’ (Frutos, 2008, p. 168). Some
accounts from the history of performing arts have also included magic lantern
audiovisual projections within so-called ‘paratheatrical’ techniques, and other
sectoral histories associated with the broad spectrum of the narrative tradition
have placed them in fields such as ‘paraliterary’ and ‘intertextual’ studies (Fer
nández, 2006).
That said, it is true that Gombrich (1987), an art historian, was one of the
first to raise the need to reflect on how art and aesthetics might relate to the
visual technologies that arose from the fifteenth century onward. Gombrich’s
reflections were continued by authors such as Bryson (1988) or Crary (1990)
who openly suggested that the gaze is a cultural construct whose history may
be related to the history of the arts, technology, the media and, by extension,
all social practices involving the creation and reception of cultural content. For
example, Bryson further explored the hypothesis of the gaze as a social con
struction and as a system of codes interposed between the perceived world and
our conscience:
Inserted between the subject and the world is the total sum of discourses
that manufacture visuality, that cultural construct, and make visuality differ
ent from vision, the notion of immediate visual experience. Inserted
between the retina and the world is the screen of signs, a screen that consists
of all of the many discourses on vision that are embodied in the social arena.
(Bryson, 1988, pp. 91–92)
In fact, Bryson went a step further and said that visual culture could not be
accommodated in the definition of its object of study as the result of the
‘social construction of the visual field’ and that emphasis should be placed on
exploring the reverse of this proposition, namely ‘the visual construction of
the social field’:
“... A general chemical council, not far from Charing Cross, sits often, and hath
so behaved itself hitherto, that things seem now to hasten towards some
settlement.... They are about an universal laboratory, to be erected after such a
manner as may redound, not only to the good of this island, but also to the health
and wealth of all mankind.”—Samuel Hartlib to Robert Boyle, May 1654.
Lord Broghill had laid aside his Parthenissa. The story goes that in
the autumn of 1649 he was meditating, under cover of a course of
treatment for the gout, a visit to Spa, which would take him into the
neighbourhood of the “royal orphan”; and one account, at least, of
how Cromwell intercepted Broghill in London is too picturesque to be
discarded.
Nobody—so runs the story—was in the secret of Broghill’s little
plan except his wife, Lady Pegg, and perhaps his sister Ranelagh, at
whose house, in the Old Mall, Broghill arrived on a certain day in the
dusk, with only four servants in attendance, to take leave of her
before setting out on his journey to Spa.
“My Lord came, and was no sooner housed but heard a voice ask
for my Lord Broghill: he thereupon charged his faithful sister with
treachery; but her protestation of being innocent tempered him.” The
messenger proved to be a “sightly Lieutenant,” sent by the Lord
General to know when and where he might interview Broghill; and,
after a good deal of parleying, a meeting was arranged for early next
morning in St. James’s Garden. Cromwell was there first, with a
group of his officers about him, and Broghill soon learnt that his
correspondence with the “royal orphan” was discovered, and that he
must make his choice. “The dilemma is short,” Cromwell is reported
to have said; “if you go with me in this expedition to reduce the Irish
rebels, you may live, otherwise you certainly die.”[169]
Whatever the details, the fact remains that Broghill accepted
Cromwell’s offer, and returned to Ireland with some sort of
understanding that, while he would serve Cromwell and the cause of
Protestantism under the Parliament, he was not to be required to
fight against any but the Irish.[170] Accordingly, in December 1649,
“dear Broghill” was in Ireland again, and Robert Boyle was writing to
congratulate him on a brilliant series of successes at Kinsale, Cork,
Bandon and Youghal. “And truly that which most endears your
acquisitions to me is that they have cost you so little blood.”[171]
Cromwell had known his man; a veritable son of the old soldier-
statesman, whose name was alive yet in Munster. There could have
been no Rebellion in Ireland, said Cromwell, if every county had
contained an Earl of Cork.
Other members of the Boyle family were back in Ireland. The
eldest brother, Dungarvan, now Earl of Cork, the good-natured head
of the family, and his no less good-natured Countess were living at
Lismore or in Dublin. Frank and “black Betty,” as Robert Boyle had
dubbed the little sister-in-law, were living near Castle Lyons; and
there also was Lady Barrymore, whose “wild boy,” so lately Milton’s
pupil in the Barbican, was now a very young married man. To his
mother’s discomfiture, and sorely against her wishes, young
Barrymore had married another of the fascinating Killigrews; and the
same batch of Irish letters that carried Robert Boyle’s
congratulations to Broghill took also a very wise letter, written from
London, to his eldest sister, Lady Barrymore.[172] He had known
nothing about the marriage till it was over.
“Without pretending to excuse or extenuate what is past, having
minded you that there is a difference betwixt seasonable and just, I
shall venture only to represent to you that the question is not now
whether or no the marriage be a thing fit to be done, but how it is to
be suffered; and that as the best gamesters have not the privilege of
choosing their own cards, but their skill consists in well playing the
game that is dealt them, so the discreetest persons are not allowed
the choice of conditions and events, but their wisdom consists in
making the best of those accidents that Providence is pleased to
dispense them.” And he reminds his sister that, as she has declared
openly for the Royalist party, the mediation of a “crowned
intercessor” in this matter is not to be disregarded. Moreover, some
of her nearest friends, “though they think the match very unhappy,
think it unfit the married pair should be so.”[173]
The letter heralds Robert Boyle’s own arrival in Ireland on a visit to
his sister at Castle Lyons, and to the various family homes in
Munster. His Irish estates were certainly calling for his attention; but
the visit was to be postponed. Broghill’s diplomatic victories were but
the beginning of bloody warfare. Broghill was to serve Cromwell
through the whole of the war with Ireland, in a series of brilliant
engagements. “A’ Broghill! A’ Broghill!” was the battle-cry that led on
his men; and he narrowly escaped with his life in the last
engagement of all—his victory at Knockbrack. Broghill was the man
aimed at. “Kill the fellow in the gold-laced coat!” the Irish soldiers
shouted to each other. But Broghill was not killed, though “my
boldest horse,” he wrote, “being twice wounded, became so fearful
that he was turned to the coach.”[174]
In the summer of 1650 Robert Boyle was still at Stalbridge, writing
on May Day to thank Hartlib for his gossip about Utopia and Breda:
[175] “my inclinations as much concerning me in Republicâ Literariâ
as my fortune can do in Republicâ Anglicanâ. Nor am I idle, though
my thoughts only are not at present useless to the advancement of
learning; for I can sometimes make shift to snatch from the
importunity of my affairs leisure to trace such plans and frame such
models, etc., as, if my Irish fortune will afford me quarries and woods
to draw competent materials from to construct after them, will fit me
to build a pretty house in Athens, where I may live to philosophy and
Mr. Hartlib.”
At this time, Ireland and Athens were equally remote. Was there
an attraction, other than the Invisibles, that still kept Robert Boyle
within reach of London? Many years afterwards—after Robert Boyle
was dead—his old friend John Evelyn, writing about him to Dr.
Wotton said: “Tho’ amongst all his experiments he never made that
of the maried life, yet I have been told he courted a beautifull and
ingenious daughter of Carew,[176] Earl of Monmouth, to which is
owing the birth of his Seraphick Love.”
Was this, indeed, the love-story of Robert Boyle’s life? If so, it was
lived through between the years 1648 and 1650. As early as the cold
January of 1648, at Stalbridge, on the very day he came of age, in
some moment of depression or decision, the boy had made a little
sacrifice to Vulcan: he had resolutely burned most of the verses,
“amorous, merry and devout” that he had written in idle moments,
and laid away “uncommunicated.”[177] Then, when spring came, and
the Stalbridge orchards were white with blossom, he had set off on
his visit to London, and taken up his abode in those rooms in St.
James’s that had been engaged for him by his sister Ranelagh. Early
in June, he was writing to his friend Mrs. Hussey—presumably a
Dorsetshire friend and neighbour—a letter full of political gossip,
written the very day after he had supped with the ladies at Warwick
House. But how does the letter end?
“But, Madam, since I began to write this letter, I had unexpectedly
the happiness of a long conversation with the fair lady, that people
are pleased to think my mistress; and truly, Madam, though I am as
far from being in love as most that are so are from being wise, yet
my haste makes me gladly embrace the old excuse of